2012-2013 Programme

Kick-off

Queen’s University Belfast, September, 2012

Contacts: Mark McCormack, John Healy, Thomas De Souza, Nathan O’Reilly

upStart

upStart

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Citi Background to Citi Belfast

upStart Model Quick introduction of model and structure of the upStart

Last Year’s Programme Review of outcomes of last year’s programme

Technology Themes Potential technology themes

This Year’s Plan Approach for this year

Citi

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Processes over 1 Billion messages from exchanges per dayIntermediates more than $3 trillion in global transactions dailyEmploys 260,00 staff worldwide

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Citi Belfast - HistoryOriginally established as the preferred near shore location for London ICG Technology, Citi Belfast has grown from an initial plan of 375 roles in 2005 to 1,100 staff at the end of December 2011

Timeline of Citi Belfast’s Growth

Initial announcement of 375 jobs in Technology by end 2009

Further commitment to additional 185 jobs in Technology by 2009

ICG Operations announce that they will locate an initial 100 jobs in Belfast by 2008

Legal and Compliance announced 40 jobs in 2007

ICG Operations announce an additional 145 jobs for 2008 / 09

May 2005

Mid 2006

Jan 2007

May 2007

July 2008

Gateway Building opens giving total capacity of 1350 seatsSep 2009

Gateway Building

Submit business plan to Invest NI to move to 1500 perm roles over 3 years Jun 2010

Headcount >1,100 (across permanent staff and contractors / vendors staff)Dec 2011

upStart Overview

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The programme has been designed to take students through a conceptual start-up business experience, which will be comprised of three distinct stages creating around develop product or service and taking it to market

High-Level Business Plan Development

Product / Service Development

(Minimum Viable Product)

Bring The Product to

Market

Based on the assignment brief and supported by Citi subject matter experts student teams will draft a high-level business plan for product or service, giving the project a real world context

The business plan should contain at a high-level a view on market opportunity, describe key capabilities of products or service and how it could be used and associated benefits / value proposition

The approach will be flexible enough to be accommodate both business and technology students – mix teams or individual disciplines

The plan will then be used to set the scope and depth of the product / service development activities in the next stage

On a per project stream basis a Citi senior mentor will be assigned to support the students as they work through this stage, during this period the mentor will meet in person with student teams at least twice and conduct calls / video conf with the teams as required (demonstrating Citi’s commitment to the programme)

Based on the business plan students would be expected to manage and develop a working conceptual model of product or service

Depending on the students focus either business or technology the depth and scope of the product / service development activities will be tailor to ensure correct alignment (business students are not expected to program)

Once the development stage is complete students would prepare a demonstration and plan on how they would bring the product or services to market

The output of which will be presented to a panel of senior executives who will host a constructive “Dragons Den” type forum where students would present and demonstrate their products and services with a view to gaining support from the Dragons

There will be no winners or losers but the a tally will be kept to identify the best ideas

All students will be recognised for their work with a Citi award for the best projects being optional (depending on university preference)

Depending on the quality of the venture support may be provided to assist students take the idea to market

Duration of programme can be customised to universities needs

upStart – how Citi gets involved

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Throughout the academic year Citi will provide support and guidance to help turn ideas into commercially viable products:

Innovation Workshop – Ideas Generation Guest Speakers Industry Roundtable Mentors Dragon’s Den Prizes

upStart 2012 – Out Comes

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•By undertaking the upStart initiatives, Citi has established a strong set of relationships with both Trinity and Queens universities providing access to new technologies, fresh ideas, R&D...Relationships

•The success of the programme with two top tier European universities has provided Citi with a platform for collaboration and recruiting

•Students and Citi staff have benefited from participating in the programmeCollaboration•A number of top students who have participated in the upStart have expressed an strong interest in joining Citi – however we have not managed yet to act on thisCareers

•The programme has gained significant positive media coverage across Northern and Southern Ireland, including print and web coverageMedia

•We have gained strong support for the initiative from governmental programmes which includes Invest NI and UK TechCityInvestment

•The upStart programme has contributed to building both Universities and Citi brand as forward looking and leading edge organisationsInnovation

•Ultimately and most importantly Citi has invested back into the community we operate in by equipping the students with the entrepreneurial skills to drive grow and prosperityCommunity

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2012 – 2013 Programme

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The Innovation and Start up Alternative Emphasise that a start-up, early venture is a viable option on completion of the course. This is in addition to

finding employment, continuing academic research.

Technology Themes These represent key technology enablers, are widely available and have a strong market context

• Cloud – Cloud technologies provide the highly scalable and cost effective infrastructure platform for early start-up

• Mobile / Smart TV – We are starting to see a common and low cost platform emerging that represents a large market opportunity with very low barriers to entry e.g. get your app in the app store and do some basic marketing

• Intelligent Systems – An evolution is underway in the way that we interact with software we believe basic artificial intelligence technologies embedded within products could create large market opportunities e.g. expert systems / rules, schedulers, genetic algorithms

• Sensor Technology – smart phones have made sensor technologies widely available enabling new forms of interactions with both the physical and virtual environments, emerging indoor position technologies present a lot of white space

• Payments – Pervasive mobile infrastructure has yet to be widely adopted, however key foundations are starting to be in place to make this happen (Citi is a key player in this space)

• Social Networks – Although struggling in the markets, the ability to leverage social networks at technology and business level provides a great platform to link to or build-on

• Smart Cities – networks of distributed sensors, events and flexible infrastructure are providing an opportunity to adapt a city to its needs.

QUB 2012 – High-Level Plan. First Semester

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Week 0

On-going for duration of programme

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

• Pre-semester kick-off meeting

• Citi provides speakers around agreed upon topic areas between weeks 5 and 10 as an input into idea generation

• In addition citi student mentors are available on an informal basis to get to know the teams as they start to form

• Students have the opportunity to present a business plan for review

• Formal introduction of Citi mentors to teams

• Targeted Idea Input

• Management / Governance

Innovation and Entrepreneurship

• Introduction of Citi Team Mentors

• Citi Speakers (as required aligned to topics*)

* Citi / external speaker events and active will be made open to a wide campus community On going activities Project activities elapsed time Project activities variable

• Innovation Workshop• Ideas Generation

First Semester Key Dates and Events

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University Date Week Topic Note LocationTrinity 24-Sep-12 Week 1 Term Starts   -

Queen's 08-Oct-12 Week 3 upStart Kickoff - QUB Kickoff + Meet Mentors QUBTrinity 10-Oct-12 Week 3 upStart Kickoff - TCD Kickoff + Reception Citi, Dublin

Trinity, Queen's 19-Oct-12 Week 4

Jim Kelly Innovation Workshop

Ideas Generation

Joint 4 hour session (QUB+TCD) 0930-1500

Citi, Dublin

Queen's 22-Oct-12 Week 5      Queen's 29-Oct-12 Week 6

Talks and Presentations on Selected Themes And Technology

Roundtable

Spread throughout the session, times to be

agreed with TCD & QUB.

QUBCiti Belfast & Dublin

(Roundtable)

Queen's 05-Nov-12 Week 7Queen's 12-Nov-12 Week 8Queen's 19-Nov-12 Week 9Queen's 26-Nov-12 Week 10Queen's 03-Dec-12 Week 11 Students Present Business

Plan Mentors attend QUB

Queen's 10-Dec-12 Week 12      

Monday mornings are available for student sessions

QUB 2013 – High-Level Plan. Second Semester

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On going activities Project activities elapsed time Project activities variable

• Citi Mentor Support

• Management / Governance

• High-level Business Plan Development

On-going for duration of programme

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8.

Week 9 Week 10 Week 11 Week 12

• Product / Service Development

On-going mentor support

Variable

• Bringing Product / Service to Market

• Citi Mentors provide support throughout the second semester

• The student builds on high-level business plan produced in the first semester detailing out their product or service applying skills from the first semester

• The product being developed should be sufficiently technically challenging. This may be through the functional part of the product or via non-functional requirements (e.g., security, mobility, reliability)

• This activity will be supported by a Citi mentor as required , who will provide real world guidance and support

• The student undertakes development of the products or services and mentors act as advisors…

• … pulling in subject matter experts from Citi as required e.g., mobile payments expert

• Mentors assist the students in preparing their offering for the final demonstration and feed back session with senior Citi management

Innovation and Entrepreneurship