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BMA105

TOURISM PRACTICES

Semester 2, 2012

Teaching Team:

Dr Alison Dunn

CRICOS Provider Code: 00586B

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Contact Details

Unit Coordinator: Dr Alison Dunn

Campus: Hobart

Room Number: 315

Email: Alison.Dunn@utas.edu.au

Phone: 03 6226 1914

Fax: 03 6226 2170

Consultation Time: By appointment

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Contents

Contact Details ……………………………………………………………………………………………………………………… Page 3

Unit Description ……………………………………………………………………………………………………………………. Page 4

Intended Learning Outcomes and Generic Graduate Attributes..………………………………………….. Page 5

Learning Expectations and Teaching Strategies Approach …………………….………………………………. Page 6

Learning Resources ……………………………………………………………………………………………………………….. Page 6

Details of Teaching Arrangements ………………………………………………………………………………………… Page 9

Assessment …………………………………………………………………………………………………………………………… Page 9

Submission of Coursework …………………………………………………………………………………………………. Page 12

Academic Misconduct and Plagiarism ………………………………………………………………………………….. Page 14

Tutorial Program ………………………………………………………………………………………………………………….. Page 15

Study Schedule …………………………………………………………………………………………………………………… Page 17

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Unit Description

This unit explores the different components which together create the tourism system. Specific

focus is given to the business of tourism including both the demand and supply side of the industry.

The unit explores key areas of the system including: tourism intermediaries; the hospitality sector;

visitor attractions; MICE; tourism marketing, tourism research and special interest tourism.

Pre-Requisite/Co-Requisite Unit(s)

None.

Enrolment in the Unit

Unless there are exceptional circumstances, students should not enrol in BMA units after the end of

week two of semester, as the School of Management cannot guarantee that:

any extra assistance will be provided by the teaching team in respect of work covered in the

period prior to enrolment; and

penalties will not be applied for late submission of any piece or pieces of assessment that

were due during this period.

Enrolment in Tutorials and Workshops

Students will be able to enrol in tutorials electronically through MyLO. Tutorial enrolments will be

open until the end of the first week of semester (Friday 20th July 2012). Students who have not

enrolled in a tutorial by this time will be allocated a tutorial by the unit coordinator. Variations in

tutorial enrolments will not be permitted after this time.

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Intended Learning Outcomes and Generic Graduate Attributes

Learning Outcomes – You

will learn:

Assessment Criteria – In assessing this learning

outcome I will be looking at student ability to:

Assessment Methods

Graduate Attribute Outcomes

Components and

types of businesses

that make up the

tourism system and

how they interact

with one another:

Distinguish between tourism as an industry and tourism as a

system

Tutorial Case Studies

Exam

The assessments and teaching activities in this unit have been designed to develop the

following graduate attributes in students:

Tutorial Case Studies

Knowledge (1) – Basic, broad tourism knowledge and a limited ability to apply

knowledge to simple tourism situations.

Communication (1) – Written communication skills to clearly articulate tourism

information. Problem solving (1) – The ability to think logically and use simple tourism

related theories, models and methods.

Social responsibility (1) – The ability to apply the ethical requirements of University

study.

Presentation on Attractions

Knowledge (1) – Basic, broad tourism knowledge and a limited ability to apply

knowledge to simple tourism situations. An understanding of the concept and process

of lifelong learning and professional career paths available in business.

Communication (1) – Oral communication skills to clearly articulate tourism information.

Problem solving (1) – The ability to locate and utilise information in a timely manner.

Social responsibility (1) – An awareness of societal expectations of business particularly

tourism businesses and their responsibilities to society.

Exam

Knowledge (1) – Basic, broad tourism knowledge and a limited ability to apply

knowledge to simple tourism situations.

Communication (1) – Written communication skills to clearly articulate information

about tourism. Problem solving (1) – The ability to think logically and use simple

tourism related theories, models and methods.

Social responsibility (1) – An awareness of societal expectations of business particularly

tourism businesses and their responsibilities to society.

Explain and discuss the main sectors that make up the tourism

system

Tutorial Case Studies

Exam

Discuss the interactions between the main tourism sectors and the

importance of cooperation

Tutorial Case Studies

Exam

Discuss the growth and dimensions of special interest tourism Tutorial Case Studies

Exam

To research the

tourism system in

Australia:

Use rudimentary research methods Presentation

Identify and critique a Tasmanian tourist attraction Presentation

Exam

Make recommendations for improving a Tasmanian tourist

attraction

Presentation

To communicate

tourism information:

Present information in an oral format to an audience Presentation

Present information in a written format following academic

conventions

Tutorial Case Studies

Exam

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Learning Expectations and Teaching Strategies/Approach

Expectations

The University is committed to a high standard of professional conduct in all activities, and holds its

commitment and responsibilities to its students as being of paramount importance. Likewise, it

holds expectations about the responsibilities students have as they pursue their studies within the

special environment the University offers. The University’s Code of Conduct for Teaching and

Learning states:

Students are expected to participate actively and positively in the teaching/learning

environment. They must attend classes when and as required, strive to maintain steady

progress within the subject or unit framework, comply with workload expectations, and

submit required work on time.

Occupational Health and Safety (OH&S)

The University is committed to providing a safe and secure teaching and learning environment. In

addition to specific requirements of this unit you should refer to the University’s policy at:

http://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdf.

Learning Resources

Tourism is comprised of many subject and discipline areas so the information we need to

understand tourism is drawn from a wide range of sources. You need to read widely to develop your

understanding of tourism and be able to compare different views on the key issues.

Prescribed Text

Page, S, & Connell, J 2009, Tourism: a modern synthesis, 3rd edn, Cengage Learning, London.

Recommended Texts

Beech, J & Chadwick, S, 2006, The business of tourism management, Pearson Education, Harlow. Beeton, S 2006, Community development through tourism, Land Links, Collingwood.

Cook, RA, Yale, LJ & Marqua, JJ, 2010, Tourism. The business of travel, Prentice Hall, New Jersey.

Cooper, C, Fletcher, J, Gilbert, D & Wanhill, S, 2008, Tourism: principles and practice, 4th edn, Pearson Education, Harlow.

Cooper, C & Hall, CM 2008, Contemporary tourism, Butterworth Heinemann, Oxford.

Goeldner, CR, Ritchie, JR & McIntosh, RW 2008, Tourism: principles, practice and philosophies, 11th edn, John Wiley and Sons, Brisbane.

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Hall, CM, 2007, Introduction to tourism in Australia: development, issues and change, 5th edn, Pearson Education, Frenchs Forest, Australia. Kolb, B, 2006, Tourism marketing for cities and towns: using branding and events to attract tourists,

Butterworth Heinemann, Boston.

Leiper, N 2004, Tourism management, 3rd edn, Pearson Education, Frenchs Forest, Australia. Lockwood, A & Medlik, S 2001, Tourism and hospitality in the 21st century, Butterworth Heinemann, Oxford. Mill, R & Morrison, A 2002, The tourism system: an introductory text, 4th edn, Kendall/Hunt, Dubuque. Richards, G 2007, Cultural tourism, global and local perspectives, Haworth Hospitality Press, New York. Richardson, J & Fluker, M 2004, Understanding and managing tourism, Pearson Education, Frenchs Forest, Australia. Smith, V & Brent, M (eds.) 2001, Hosts and guests re-visited: tourism issues of the 21st century, Cognizant Communications Corporation, New York. Sofield, THB 2003, Empowerment for sustainable tourism development, Pergamon, London. Swarbrooke, J 2002, The development and management of visitor attractions, 2nd edn, Butterworth Heinemann, Oxford. Swarbrooke, J & Horner, S 2007, Consumer behaviour in tourism, 2nd edn, Butterworth Heinemann, Oxford. Walker, J & Walker, J 2011, Tourism concepts and practices, Prentice Hall, New Jersey. Weaver, D & Lawton, L 2010, Tourism management, 4th edn, John Wiley and Sons, Queensland. Witt, S & Moutinho, L (eds.), 1995, The tourism marketing and management handbook, 2nd edn, Prentice Hall, Hemel Hempstead.

Journals and Periodicals

Apart from books, you will find it valuable to get into the practice of reading relevant articles from

journals and periodicals (including newspapers and magazines). Journal articles tend to be specific

and up to date.

Annals of Tourism Research (electronic resource)

Current Issues in Tourism (electronic resource)

International Journal of Tourism Research (electronic resource)

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Journal of Ecotourism (electronic resource)

Journal of Sustainable Tourism (electronic resource)

Journal of Tourism Studies (electronic resource until 2005)

Tourism and Hospitality Research (electronic resource)

Tourism Management (electronic resource)

Tourism Recreation Research (also known as Tourism Research)

Useful Websites

There are literally thousands of websites. Listed below are key sites for tourism (with a focus on

Australia), but there are many, many more!

When referencing websites it is ESSENTIAL that you provide the date on which you accessed the

site, the exact web address for the information you are using, and names of any authors who

might be mentioned.

Tourism Australia: http://www.tourism.australia.com/

World Tourism Organisation: http://www.unwto.org/index.php

World Travel and Tourism Council: http://www.wttc.org/

Pacific Asia Tourism Association: http://www.pata.org

Tourism Industry Council Tasmania http://www.tict.com.au/

Co-operative Research Centre for Sustainable Tourism: http://www.crctourism.com.au/

Tourism Tasmania: http://www.tourism.tas.gov.au/

My Learning Online (MyLO)

MyLO software has been incorporated into the delivery of this unit to enhance the learning

experience by providing access to up to date course materials and by allowing for online discussion

through this web based environment.

To access MyLO from your own computer you will need the appropriate software, and hardware to

run that software. See Learning Online at http://uconnect.utas.edu.au/ for computer software you

will need.

Note: Older computers may not have the hardware to run some of the required software

applications. Contact your local IT support person or the Service Desk on 6226 1818 if you

experience difficulties. The School of Management has prepared a MyLO Information Sheet which

includes access guidelines and contact information. It is available to download as a word document

from the School of Management website at http://www.utas.edu.au/mgmt/student.htm.

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Privacy Policy and Notice

The School of Management takes the utmost care to protect the privacy and security of your

personal information and to ensure its accuracy. If you have any concerns about your privacy in

MyLO please contact the coordinator of this unit or view the University of Tasmania MyLO Privacy

Policy Statement available from the university website at

http://www.utas.edu.au/coursesonline/privacy.htm.

Details of Teaching Arrangements

Lectures

There will be a series of 12 lectures held weekly throughout the semester.

Tutorials

There will be a series of 11 tutorials held weekly throughout the semester. The tutorial program will

commence in Week 2. All students are required to enrol in a tutorial for this unit. Tutorial

enrolments will be completed through MyLO during the first week of semester. Students who have

not enrolled in a tutorial by the end of week one of semester will be allocated to a tutorial by the

Unit Coordinator.

Communication, Consultation and Appointments

Consultation with the lecturer will be by appointment.

Assessment

Assessment Schedule

In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total

available marks. Details of each assessment item are outlined below.

Assessment Item Value Due Date Length

Tutorial case studies x 4 30% Before tutorials in weeks 3, 5, 7 & 9

1000 words*

Tutorial presentation, on attractions 20% During tutorials in weeks 11 & 12

10 minutes per group

Exam 50% Exam period 2 hours

* Word Limit: The word count includes such items as headings, in-text references, quotes and

executive summaries. It does not include the reference list at the end of the assignment.

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Assessment Item 1 – Tutorial Case Studies

Task Description: 1 – Week 3; 2 – Week 5; 3 – Week 7; 4 – Week 9.

Assessment Criteria: See separate page on assessment criteria available on MyLO and given out

and discussed in tutorial one.

Task Length: 1000 words

Due Date: Before the start of the relevant tutorial

Value: 30% of unit – 4 assignments worth 10% each (only the top 3 marks will be

recorded). You must submit all FOUR (4) case studies to be eligible for your

top THREE (3) marks to be recorded.

The tutorial case studies will cover the information included in the lectures.

They will be supported by readings and web links listed on MyLO. The

tutorial papers must be completed BEFORE each tutorial. The case study will

be the basis for discussion in the tutorial.

There will be no extensions for these case studies as each must be completed

in advance of the tutorial.

Students should submit all FOUR (4) case studies to ensure that their best

three marks are recorded. Students who miss a case study tutorial will not

have the chance to submit it at a later date and will forfeit 10% of the unit

marks.

Assessment Item 2 – Tutorial presentation on tourist attractions research project

Task Description: Compile a presentation which defines your chosen attraction according to

what the literature says constitutes a visitor attraction. Analyse the

resources which create the attraction and the effectiveness of visitor

management techniques employed at the attraction, based on your

observations as a tourist.

You are expected to produce your presentation based on a self-led field trip.

You should choose a local tourist attraction which you consider fits with how

the literature defines a tourist attraction.

The class will be split into groups of 3 and will work as a team to produce a

class presentation on their chosen site. The team will be awarded a group

mark – value 20%.

The presentation may include use of PowerPoint or other visual aids.

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Each member of the team needs to take part in the presentation.

Presentation length should be 10 minutes per group.

The presentation should be based on the structure of a written research

report and use sections entitled:- Introduction, Literature Review, Methods,

Findings and Conclusion.

Assessment Criteria: See separate page on assessment criteria available on MyLO and given out

and discussed in tutorial one.

Task Length: 10 minutes

Due Date: During tutorials in weeks 11 and 12

Value: 20%

Assessment Item 3 – Final Exam

Format: Essay questions

Duration: 2 hours

Date and Time: TBA

Your final examination for this unit will be held during the scheduled examination period as

indicated by Student Administration in correspondence to you.

Examinations will normally be scheduled Monday to Saturday inclusive. Examinations may be held

during the day or evening and students should consult the university information which will be made

available towards the end of semester.

You are advised to make any necessary arrangements with employers now for time off during the

examination period to sit this examination. Your participation at the scheduled time is not

negotiable unless there are exceptional circumstances. Note that you will be expected to sit the

examination at your recorded study centre.

Supplementary Exams: Except in special circumstances and on the recommendation of the unit

coordinator or the Head of School, a student who fails will not be granted a supplementary

examination.

Special Consideration and Student Difficulties

If a student is experiencing difficulties with their studies or assignments, has personal or life planning issues, disability or illness which may affect their course of study, they are advised to raise these with their lecturer in the first instance. Students may also contact the Student Adviser who will be able to help in identifying the issues that need to be addressed, give general advice, assist by liaising with academic staff, as well as referring students to any relevant University-wide support services. The Student Adviser is located in room 318a in the Commerce Building in Hobart and is contactable by phone on 6226 1916. In Launceston the Student Adviser is located in room A168 in Building A and

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is contactable by phone on 6324 3312. There is also a range of University-wide support services available including Student Services, International Services and Learning Development. Please refer to the Current Students homepage at http://www.utas.edu.au/students/index.html.

Should a student require assistance in accessing the Library, visit their website for more information

at http://www.utas.edu.au/library/.

Students who have completed their examinations and who feel that they have been disadvantaged

due to illness or other circumstances affecting their study, may fill out a form to request that their

lecturer takes this into consideration when marking the examination. Forms should be submitted

directly to the relevant school, accompanied by appropriate supporting documentation, as soon as

possible after the completion of the examination. Granting of special consideration is at the

discretion of the lecturer and school. The relevant form can be found at the following website:

http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/index.htm#eits.

Students with a non-English speaking background may be permitted to take a bilingual dictionary

into an exam. This dictionary must not be annotated – that is, it must have no notes written in it.

Students must request permission from the Student Centre in order to use a bilingual dictionary.

Submission of Coursework

Lodging Coursework

All Coursework must have the School of Management Assignment Cover Sheet, which is available as

a blank template from the School of Management website:

http://www.utas.edu.au/mgmt/student.htm. All assignments must include the tutor’s name on the

assignment Cover Sheets when they are submitted. If this is not done the assignment will not be

accepted and therefore will not be marked.

Please remember that you are responsible for lodging your Coursework on or before the due date.

We suggest you keep a copy. Even in the most ‘perfect’ of systems, items sometimes go astray.

Assignments must be submitted electronically through the relevant assignment drop box in MyLO.

All coursework must be handed in by 2.00pm on the due date.

Requests for Extensions

Written Coursework:

Extensions will only be granted on medical or compassionate grounds and will not be granted

because of work or other commitments. Requests for extensions should be made in writing to the

unit coordinator prior to the due date. Medical certificates or other evidence must be attached and

must contain information which justifies the extension sought. Late assignments which have not

been granted an extension will, at the lecturer’s discretion, be penalised by deducting ten per cent

of total marks for each full day overdue.

Assignments submitted more than five days late will normally not be accepted by the unit

coordinator.

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In-class Tests:

Students who are unable to sit a test on medical or compassionate grounds (work or other

commitments are not considered 'compassionate grounds') may request that they be permitted to

submit alternative Coursework. Please do not expect a special test to be held for you if you choose

to go on holidays or undertake other activities on the scheduled date. If you do need to request

alternative Coursework, you should do so in writing to the unit coordinator prior to the due date.

Medical certificates or other evidence must be attached and must contain information which

justifies the request. The telephone number of the doctor should also be included.

Faculty of Business Late Assessment Policy

A full copy of the Faculty of Business late assessment policy is available from the Faculty homepage

at http://fcms.its.utas.edu.au/business/business/policies.asp.

Academic Referencing and Style Guide

Before starting their assignments, students are advised to familiarise themselves with the following

electronic resources. The first is the School of Management Guide to Writing Assignment, which can

be accessed from the following site - : http://www.utas.edu.au/mgmt/student.htm. The guide

provides students with useful information about the structure and style of assignments in the School

of Management.

The second is the Harvard Referencing System Style Guide, which can be accessed from the UTAS

library (http://utas.libguides.com/content.php?pid=27520&sid=199808). The Harvard Referencing

System will be used in all School of Management units, and students are expected to use this system

in their assignments.

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Academic Misconduct and Plagiarism

Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an

assignment or an examination, and any other conduct by which a student:

(a) seeks to gain, for themselves or for any other person, any academic advantage or

advancement to which they or that other person are not entitled; or

(b) improperly disadvantages any other student.

Students engaging in any form of academic misconduct may be dealt with under the Ordinance of

Student Discipline. This can include imposition of penalties that range from a deduction/cancellation

of marks to exclusion from a unit or the University. Details of penalties that can be imposed are

available in the Ordinance of Student Discipline – Part 3 Academic Misconduct, see

http://www.utas.edu.au/universitycouncil/legislation/.

Plagiarism is a form of cheating. It is taking and using someone else’s thoughts, writings or

inventions and representing them as your own, for example:

using an author’s words without putting them in quotation marks and citing the source;

using an author’s ideas without proper acknowledgment and citation; or

copying another student’s work.

If you have any doubts about how to refer to the work of others in your assignments, please

consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity

resources on the web at http://www.utas.edu.au/tl/supporting/academicintegrity/index.html.

The intentional copying of someone else’s work as one’s own is a serious offence punishable by

penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of

cases, to exclusion from a unit, a course, or the University.

The University and any persons authorised by the University may submit your assessable works to

a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable

works may also be included in a reference database. It is a condition of this arrangement that the

original author’s permission is required before a work within the database can be viewed.

For further information on this statement and general referencing guidelines, see

http://www.utas.edu.au/plagiarism/ or follow the link under ‘Policy, Procedures and Feedback’ on

the Current Students homepage.

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Tutorial Program

Note: that the tutorial program does not commence until week two of semester. The questions for

the assessed case study papers appear below. Please note that papers should be written in essay

style and must be properly referenced. Text book chapters will be supported by readings placed on

MyLO.

Week Two: Introduction to the tutorial programme

Week Three: Discussion on whether tourism can be described as an industry? Assessed case study due Use Chapters 1 & 5 from the text book and any other relevant material you consider to be useful to

answer the following question:-

To what extent can tourism be described as an industry, and what other term would you suggest to

encompass the phenomenon of tourism as a whole? Explain your answer.

Week Four: Discussion on tourist attractions – Chapter 9 Text

Week Five: Discussion on hospitality - Chapter 10 Text Assessed case study due

Using chapter 10 of the text book, the links on MyLO and additional readings of your choice, to research and evaluate what systems are currently available to rate hotels in Australia and then debate the advantages and disadvantages of operating a government-run rating system for hotels in Australia.

Week Six: Discussion on Tourism Research Chapter 12: Weaver & Lawton, 2010, Tourism Management, (4th ed.), Wiley, Queensland. Progress check on Assignment One.

Week Seven: Discussion on Tourism Marketing Assessed case study due

The concept of brands and branding are an increasing part of the marketing tools used by

Destination Marketing Organisations and have also been applied to marketing places more

generally.

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Read Chapter 15 & 16 of the text book and also read the editorial by Simon Anholt from the “Place Branding” journal (available on MyLO). Then look at: www.brandtasmania.com and in 1000 words, demonstrate an understanding of the following: 1) what is a brand; 2) what are the advantages and disadvantages of applying branding principles to the marketing of places; 3) what do you understand about the Brand Tasmania initiative; and 4) what are some of the key issues in managing the Tasmanian brand?

Week Eight: Workshop of Assignment One Group Project on Attractions

Week Nine: Discussion on Events and Tourism

Assessed case study due

Read Chapter 27 of the text book and the readings on MyLO about mega events in tourism. Use

these and any other appropriate material to identify the advantages and disadvantages of mega

events for the destinations in which they take place.

The impacts of events can be divided into 4 main types, namely economic, social, environmental and

political. Discuss any THREE (3) of these types of impacts including the advantages and

disadvantages of hosting events under 3 of the 4 types of impact. Remember to reference ALL

points.

Week Ten: Workshop on presentation preparation

Week Eleven: Tutorial Presentations on Attractions

Week Twelve: Tutorial Presentations on Attractions

Week Thirteen: Revision

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Study Schedule

Week

Start of Week

Tutorials & Text Chapter

Topic Due Dates

1

16 July

No tutorial Introduction, tourism industry and tourism systems

2

23 July

Tutorial introduction Travel intermediaries

3

30 July Assessed case study on the Tourism Industry Chapter 1 & 5

Tourist attractions Tutorial paper due

4

6 August Tutorial Discussion on Attractions Chapter 9

Hospitality

5

13 August Assessed case study on Hospitality Chapter 10

Tourism research Tutorial paper due

6

20 August Tutorial Discussion on Tourism Research Chapter 12: Weaver & Lawton (2010)

Tourism marketing

7 27 August Assessed case study on Tourism Marketing Chapter 15 & 16

Self-directed field trip to your selected tourist attraction for Assignment One

Tutorial paper due

Mid-Semester Break – 3 September to 7 September

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10 September

Workshop on Assignment One progress

MICE

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17 September

Assessed Case Study on Events Chapter 27

Tourism in the less developed world Tutorial paper due

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24 September

Workshop on presentation preparation

Special interest tourism 1: ecotourism and heritage tourism

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1 October Tutorial presentations on attractions

Special interest tourism 2: VFR and education tourism

Assessed presentations

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8 October Tutorial presentations on attractions

Special interest tourism 3: dark tourism and sex tourism

Assessed presentations

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15 October Revision Exam revision

Examination Period: 27 October – 13 November 2012