2012-10 NozUrbina-TomorrowWasYesterday-distri

7/31/2019 2012-10 NozUrbina-TomorrowWasYesterday-distri

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Tomorrow Was Yesterday

Mastering the Future of ContentCreation

Noz Urbina

Mekon Ltd

@nozurbina

http://lessworkmoreflow.blogspot.com

(First delivered at the LavaCon Conference, Portland,OR)


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@nozurbina

#lavacon

Me

Content strategist

Consultant/trainer

Congility Events

ChairAuthor

Futurist


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@nozurbina

#lavacon

Me


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@nozurbina

#lavacon

We see past time in a

telescope and presenttime in a microscope.

Hence the apparent

enormities of the present. Victor Hugo


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-6,000 to 13billion Years*

Begin

Now

Our natural inclination is to see

time as a spectrum, with thebeginning on one end andourselves on the other.

Whenever now is, its easy to

see that as the most advancedpoint in time.

Especially in tough economic

times, we prefer to focus onthe next year, or even nextquarter. It can even befrustrating or unnerving to thinkmore than 5 years ahead.

* Depending onyour point of view...


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Begin

Now

-6,000 to13 billion

Years

In this session were going to

try to get over ourselves andremember that were always

just at one point on acontinuum, with as much timeand change ahead of us as

behind.

But thats not reality.

* Depending onyour point of view...


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Lets do the Time Warp Again

Inspirations for this session


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@nozurbina

#lavacon

MilestoneIve reached anage where

young peoplelook ridiculous.


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@nozurbina

#lavacon

Milestone

And I used tolook like this...


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@nozurbina

#lavacon

Colossus programmable computer

1944


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@nozurbina

#lavacon

19

76

No

w

Super computers in our pockets

Smartphones 1ghzTablets 2ghz

i.e. 13-26 x faster

1/15,000th the price

(unadjusted)

Cray 1 Supercomputer80mhz

Sold over 80 units

$5-8 million


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Super computers in our pockets

Cray's 2011 Jaguar, $104 million224,256 processors

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76

No

w

Quantum computing shouldallow history to repeat

Big hopes for next 5-10

years


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~310BCE

Ionian Greeks begin non-Mythological interpretations ofnatural phenomenon

Widely accepted for a fewcenturies

Aristarchus of Miletuscalculates that the Sun is far largerthan the Earth

Posits that the Earth revolves

around the sun and that stars arejust other distant suns

Aristotle, the Catholic Church andinvading Persia bury it for nearly

2000 years 1632

Galileo given lifeunder housearrest

19

92

Pope apologizes

Thought: Scientists arealways doing stuff behind thescenes that is totally beyondwhat the everyday person canconceive


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@nozurbina

#lavacon

Casa de PilatosSevilla, Spain(16th century)


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@nozurbina

#lavacon


Casa Pilatos is 500years old in Spain.

The fireplace is French,the antiques are fromGreece, the vases fromChina.

Globalisation isnt new;

its just new for poorpeople.


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@nozurbina

#lavacon


To win the contract for themosaics, the tile makers

needed to commit todeliver 2000 tiles a day.

Sounds like the demands

on modern contentteams...

To achieve this, theyadapted a recenttechnology from anotherarea: the printing press.By printing tiles withmachines, they met the

deadline.


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@nozurbina

#lavacon


Sevilla gets very, very hot(~110f/~52c), and is very

humid.

The wall tiles arefunctional. The stone

leeches humidity from theair. More carving meansmore surface area.

But the message is: If Imgoing to have tech in mylife, please make it pretty!


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@nozurbina

#lavacon

Globalisation.

Automation andadaptation of recenttechnologies andprinciples from variousareas.

Making technology

human friendly andpretty.


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@nozurbina

#lavacon

Remind you ofanything?


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The Future is Here...

...its just not widely distributedWilliam Gibson, Author of Neuromancer


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Other

The Jetsons 1962-63


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Roomba, 2002

Looj, 2007

Friendly Robotics RoboMower,1998


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Thunderball, 1965

Jet Pack Intl, 2007

Yves RossysJetMan, 2010


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Food replicator


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Today: Were 3Dprinting food andobjects fromdownloadablemodels and specs.

Tomorrow:Cakes just likemy grandmaused todownload?


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Wake Forest Institute forRegenerative Medicine are alreadysaving lives with 3D printed human

organs.

They hope to take the process real-time and print flesh over woundswith a stem-cell scanner / printercombination.

http://bit.ly/QOZ5gu http://bit.ly/QOZf7C


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Goldfinger, 1964

Knight Rider, 1982Total Recall,1990


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Over 80% of all USAcommunities relyexclusively on trucksto deliver their:

FuelClothingMedicine

Consumer goods

If you bought it, a truck brought it

69% of commercial freight in the USA

The trucking industry employs 10 million

people in the USA. But for how much longer?


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Terminator, 1984

Data overlay vision


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@nozurbina

#lavacon

Maps are only asgood as their dataoverlays


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Text toSpeech

BMW Augmented

Reality mechanicsglasses


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@nozurbina

#lavacon

Google Glass


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Iron Man, 1963(Movie 2008)


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Cyberdyne SystemsHAL (Hybrid Assistive Limb)


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Available for domesticrental now in Japan!


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Life imitates art imitating life

Content consumption


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Apple Newton, 1993

The first patent for an

electronic writingtablet was in 1888

The iPadlaunched April,

2010

(30 months ago)

Star Trek, 1970s

Star Trek NG, 1990shttp://en.wikipedia.org/wiki/History_of_tablet_computers


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@nozurbina

#lavacon

We had a lot of warning thatthe iPad was coming.

Still, many organisationsstruggled to react when Applefound the right combination offunctionality, maturity andprice.

In 12-24 months our industrywas transformed.

Definitelynot for the lasttime.


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Minority Report, 2002


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Minority Report, 2002


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You have aninterface that hasno interface. Youoperate the worldas you operate thereal world (withyour hands).

John Underkoffler,MIT

MIT, 1995

The designers can rotate the sun using the clock tool and addmaterial reflections to judge both glare and shadows.

In 2002, after seeing this work, the Minority Report production leadsolicited MITs help with the movies UI design concepts. He said:

Design it like an R&D effort (as if it were going to production).

http://bit.ly/QNIATy[Video]

Here we see anMIT urban

planning toolthat allowspositioning ofbuildings on alandscape. It

mixesprojection withphysical modelson a table top.
http://bit.ly/QNIATyhttp://bit.ly/QNIATy


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[Kinect] will feel like Minority Report,"promises Pete Thompson, Microsoft, 2007

http://bit.ly/PhOD4f


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Leap Motion, EstimatedLaunch Feb 2013

200 timesthe

resolutionof theKinectSystem.Costs $70


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http://bit.ly/QNIATy

John Underkoffler, MIT, 2010

[Video]

Full circle: from MIT to Minority Report, to Kinect and Leap Motion and finally,Underkofllershows MITs new Minority Report-like UI prototype:

Content can move fluidly between machines on a network.

This is content sharing as it should be.
http://bit.ly/QNIATyhttp://bit.ly/QNIATy


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@nozurbina

#lavacon

In short: dont cry sci-fi.

Big things are (always)coming: theyre in the works,or theyre already here, justnot widely distributed.


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Perspective Shift

All media work us over completely... theyleave no part of us untouched, unaffected,

unaltered.Marshal McLuhan, Media is the Massage, 1960

(coined the term global village)


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Raphael ,1510Don Yang, 950s

Until 1000 years ago, as a species,

our minds couldnt translate 3D onto


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His cubist period (1909-1912) was an effort to showthe passage of time, and various three-dimensionalperspectives, simultaneously, in a static 2D image.

In parallel, Albert Einstein was working on his theoriesof relativity of space and time (1907-1915).

Picasso adds the 3rd and 4th dimensions to the 2Dcanvas.


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Cubism was not only a revolution in pictorial space, buta revolution in our understanding of pictorial space.

This was in all probability linked to the fact that physicswas simultaneously destroying our three-dimensional

space-time perception.

Pierre Daix, writer and friend of Picasso

Picasso adds the 3rd and 4th dimensions to the 2Dcanvas.


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@nozurbina

#lavacon

Content strategistsand physicistsmust look at

seemingly infinitecomplexity, anddiscover thesensible evensimple systems,rules and patterns.


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@nozurbina

#lavacon

For all of human history, ourbrains conceived of content

in 2D. Thats all weve


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@nozurbina

#lavacon

Today we are on the cusp ofanother fundamental, global

shift in how humans perceivecontent.

Instead of being flat, we must

be able to drill down, transform,and re-structure atomic unitsof content for different users,contexts and formats.

Our sense of content in spaceand time is changing.


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@nozurbina

#lavacon

Authored


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@nozurbina

#lavacon

Authored

Database

Extract?

SourceCodeRepository

Regardless of how it wascreated, all modern content

must work like a database.


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@nozurbina

#lavacon

We need a new, fundamental

theory of content dynamics.

If we envision content in 3D, even4D*, doing our jobs, and

explaining the nature andimportance of our jobs, canbecome easier.

All our major buzzwords andambitions can be explained inreference to thinking of content inmultiple dimensions.

* The 4th dimension is time.


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@nozurbina

#lavacon

Responsive Design

Adaptive ContentFiltering & Conditions

Dynamic Delivery

Curation

Progressive

Disclosure

Taxonomy-

DrivenNavigation

(Dynamic )Personalisation Search

Mashups

Aggregation

Embedded UA

Reuse


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@nozurbina

#lavacon

Todays children(tomorrows consumers)

are growing up withmultidimensional content.

Its normal to them.


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@nozurbina

#lavacon

The illiterate of the 21st centurywill not be those who cannot

read or write; they will be thosewho cannot learn, unlearn, and

relearn.Alvin Toffler


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Weird Mark-upPeople dont like XML. Its ugly and

foreign.

Can you pull it apart and rebuild it?


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@nozurbina

#lavacon

Can you pull it apart, and rebuild it?

Original Flow

New

Scenario

New

Audience

New

Platform

Does your content have thenecessary agility?


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@nozurbina

#lavacon

Simple Slashes

88

Weird Mark-up (West)

1 2 3 4 5

Simple and intuitive doesnt

always scale. Natural doesnt

mean good.


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@nozurbina

#lavacon

Tweetable

A modern content experience is not

authored.

It is designed.

(like a product)

(with a product)


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@nozurbina

#lavacon

Allows cross-devicecontinuous reading.

Learns your readingspeed.

X-ray interfaces withIMDB for interactive

data overlays inmovies.

Kindle Fire HD


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@nozurbina

#lavacon

AndyVision is an autonomous retail assistant that works at CarnegieMellon University shop.

He knows whats in stock, on sale, and on the shelves. He lets staff

know when customers move items out of place.

You can interact with his touch-screen at the door.

Are you and your content ready for Andy and his screen?


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A New Hope

The empires of the future are theempires of the mind.

Winston Churchill


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@nozurbina

#lavacon

Nozs Inverse Constant ofKnowledge:

The more you know aboutsomething the less effective youare at communicating it to new

people.


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@nozurbina

#lavacon

Our business is the transfer of knowledge.

I believe communications is the mostimportant industry in the world. We are notbeing commoditized, we are becomingmore vital than ever.

We are the horizontal that bind togetherorganisations and facilitate industrycollaboration, technical development andcommerce.

The miracles of modern technology aremade by fraternities of companiesallexchanging content around the world.

Full circle


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The Apple iPad is assembled by Foxconn

Teardown reports indicate parts and suppliers include:

~ Apple A4, A5 and A5X SoC: Samsung (based on ARM processors)

~ NAND flash RAM chips: Toshiba and Samsung

~ Touch-screen chips: Broadcom

~ IPS Display (1st & 2nd Gen): LG Display~ IPS Display (3rd Gen) : Samsung

~ Touch panels: Wintek

~ Case: Catcher Technologies

~ LCD drivers: Novatek Microelectronics

~ Batteries: 60% are made in Taiwan by Simplo Technology, 40% byDynapack International

~ Accelerometer: STMicroelectronics

http://en.wikipedia.org/wiki/IPad#Manufacture


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@nozurbina

#lavacon

But much more importantly

4 2


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1974

2012

6 million dollar man(bionic restoration)


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@nozurbina

The future is like heaven,everyone exalts it, but no

one wants to go therenow. James A. Baldwin

[email protected]@nozurbinahttp://lessworkmoreflow.blogspot.com

THANK YOU!

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2012-10 NozUrbina-TomorrowWasYesterday-distri