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2012 09 sap document release
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SAP HANA – What´s new:
product update, use cases, case studies
SAP Innovation Day Croatia & Slovenia, Mokrice, September 2012
Andre Borchert, SAP Center of Excellence EMEA
© 2012 SAP AG. All rights reserved. 2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation
and SAP's strategy and possible future developments, products and or platforms directions and functionality are all
subject to change and may be changed by SAP at any time for any reason without notice. The information in this
document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This
document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational
purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Legal disclaimer
© 2012 SAP AG. All rights reserved. 3
SAP Forum 2011
Slovenia & Croatia
HANA Introduction
1 Year
Anniversary of
SAP HANA in
GA
© 2012 SAP AG. All rights reserved. 4 This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Slovenia & Croatia Innovation Event 2012
What did we achieve SAP HANA since 2011?
Customer Achievements
400+ customers
150+ implemented projects
16 customers with more than 10,000-times performance improvement
More than 64,000 end-users
2,000 Amazon Web Services (AWS) instances
1,791 trained consultants
Product Performance
One platform for OLTP and OLAP, structured and unstructured data, fresh data and "big data"
No tuning, no indices, no materialized views, no caching
40+ SAP solutions powered by SAP HANA
100 TB benchmark on 16 node IBM X5 with 20-times compression
Business warehouse (BW) query: 300-500 milliseconds
Ad-hoc query: 800 miliseconds-2 seconds
Insert rate: 770,000 records per second - Bulk: 1 GB per minute - Data services: 2.5 TB per hour
Scale out to 500 TB in main memory for real-time processing of "big data"
© 2011 SAP AG. All rights reserved. 6
Having data is not enough! Do you have real-time business insights?
Operations Insight
How can you predict supply
chain disruptions ahead?
How do suppliers rank by cost,
quality and timeliness?
How is my “on-time/in full”
delivery rate by customer?
Customer Insights
Which customers & channels
are more profitable?
Which customer profiles are
suitable for loyalty rewards?
How dynamic is your
customer segmentation
strategy?
Product/Service Insights
How are products/services
doing vs. their competition?
Track complaints from call
centers & social data in real-
time?
Where else is this part used in
my company?
MP
P
Scale
-Out
Open Developer API‟s and Protocols
Co
mm
on
M
an
ag
em
en
t
In-Memory
SAP Real-time Data Platform
Analytical
On-Disk
Transactional
On-Disk
Mobile Distribution
Co
mm
on
M
od
elin
g
HA
DO
OP
3rd
Pa
rty D
B
Reporting
Analytics
Business
Apps Big Data
Applications 3rd Party
BI Clients
Mobile
App server/Middleware (Cloud / On-Premise)
Custom
Apps
Data
Warehouse
Data Replication Data ETL & Quality Data Governance & MDM
Streaming
Analytics/Data
Movement
Enterprise Information Management
SAP`s Real-Time Data Platform
MP
P
Scale
-Out
Open Developer API‟s and Protocols
Co
mm
on
M
an
ag
em
en
t
HANA
SAP Real-time Data Platform
Analytical
On-Disk Transactional
On-Disk
Co
mm
on
M
od
elin
g
HA
DO
OP
3rd
Pa
rty D
B
Reporting
Analytics
Business
Apps Big Data
Applications 3rd Party
BI Clients
Mobile
App server/Middleware (Cloud / On-Premise)
Custom
Apps
Data
Warehouse
Data Replication Data ETL & Quality Data Governance & MDM
Streaming
Analytics/Data
Movement
Enterprise Information Management
SAP`s Real-Time Data Platform
Mobile Distribution
© 2011 SAP AG. All rights reserved. 11
SAP HANA A platform for a new class of real-time analytics and applications
Real-time analytics
SAP Business Suite Third-party systems
SAP HANA
Microsoft
Excel
SAP Business
Objects solutions Others…(Open)
Real-time replication services
Data services
Real-time apps
In-memory database
Planning and Calculation Engine
R & Hadoop integration
Predictive Analysis & Business Function
Libraries
SAP NetWeaver
Business Client
Information Composer & Modeling Studio
Text Search Application Services (e.g. HTML 5 Server)
© 2011 SAP AG. All rights reserved. 12
Side-by-Side
■ SAP HANA real-time operational
analytics
■ Complete BI Suite with BI 4 runs on
SAP HANA
One Store
■ SAP Business Suite optimized for in-
memory computing
■ SAP HANA only persistence layer for SAP
Business Suite
■ Flexible real time analysis of
operations on detail level
■ Primary persistence and
optimized for SAP BW
■ Reduced landscape complexity
■ Value chain transformation
Capabilities
Benefits
Primary Persistence
■ SAP BW powered by SAP HANA
■ SAP HANA platform for in-memory
apps
■ Further optimization of BI 4 Suite for
SAP HANA
■ Industry and LOB Analytic Apps
“Innovation“
“Transformation”
SAP In-Memory Strategy
“Introduction”
© 2011 SAP AG. All rights reserved. 13
Planned Innovations Future Direction Today
SAP HANA Product road map overview – key themes and capabilities
SAP HANA
SAP BW on SAP HANA
Additional business functions and
predictive algorithms
SAP HANA Studio Modeler
enhancements
Enhanced enterprise fit and
readiness
Additional and enhanced data
provisioning capabilities
“R” integration
Unstructured text search
Enhanced security and authentication
Hadoop Integration (DS 4.1)
BPC on SAP HANA
Predictive Analysis on SAP HANA
Desktop visualization client for HANA
(SAP Visual Intelligence)
Upcoming planned release
Business Suite on SAP HANA
readiness
Packaged Suite Analytics
New applications on SAP HANA
Enhanced developer support
Third-party tool certification and
support (BI - SQL, monitoring,
backup and recovery, data center
operations)
Text analytics and file filtering
Explorer support for BW on HANA
Optimized Planning Enhancements
Odata support
Single sign-on with SAML
Data-at-rest encryption
Sybase Replication Server & ESP
support
Future innovations
New applications on SAP HANA and
SAP HANA Cloud
Additional Private Cloud deployment
capabilities for SAP HANA
Power Designer Interoperability
HANA & SAP IQ Optimization and
Integration
Native integration with Hadoop
Transformed SAP Business Suite
processes leveraging merged OLTP &
OLAP
Additional third-party tool support (ETL,
BI – MDX, and more)
Further optimization & integration
between HANA and Sybase IQ & ASE
Spatial support and integration
This is the current state of planning and may be changed by SAP at any time.
(Release SPS 4 – Q2 2012)
© 2011 SAP AG. All rights reserved. 14
SAP Applications
HANA Innovations Overview
HANA Content (Reporting &
Analytics)
HANA
Accelerators
BW on
HANA
Business
Suite
on HANA
HANA
Platform (Datamart)
HANA
Apps
Cloud
on HANA
Business One
Analytics on
HANA
Business One
on HANA
Side-by-side scenarios Integrated scenarios ( )
RDS
HANA
New
Apps
New
Frontiers
Any
DB
HANA
DB
Client
SAP
Business
Suite
Any
DB
Client
SAP
Business
Suite
Any
DB
HANA
DB
BW
SAP
Business
Suite
HANA
DB
(VDL)
Any
DB
HANA
DB
SAP
Business
Suite
Cust
omer
Mart
App
Any
DB
HANA
DB
Apps SAP
Business
Suite
HANA DB
CR
M
SC
M
SR
M
PLM
ER
P
VD
L
SAP
Business Suite
BW
Apps
HANA DB
SAP
Business One
MSQL
Client
SAP
Business
One
HANA
DB Any
DB
HANA
DB
Client
OD/SF Solutions
HANA
DB
Apps
© 2012 SAP AG. All rights reserved. 15
SAP HANA used to accelerate
SAP Business Suite
SAP HANA
SAP HANA is used as secondary database to accelerate
existing SAP Business Suite applications
Solution
• SAP HANA serves as secondary database for SAP products like ERP or CRM
• Data is replicated / written into In-Memory in real time for secondary storage
Customer Benefit
• Application is accelerated by reading the data directly from the In-Memory
database
• User interface for the end user remains unchanged to ensure non disruptive
implementation
• Additional analytics based on the replicated data in HANA provide new insights for
the end user
• Insight to action: deeper and more flexible analysis of data possible, directly
integrated into the transaction
Available Accelerators: ERP:CO-PA, FI/CO and CRM: Customer Segmentation
Read
SAP
Business
Suite
SAP UI
AnyDB
Computing Engine
Data Modeling
Replication
© 2012 SAP AG. All rights reserved. 16
SAP HANA used for Operational Reporting
SAP HANA is used as a data mart to accelerate and
streamline operational reporting
Solution:
• SAP HANA serves as operational data mart
• Data can be replicated / written into HANA in real time, via SLT
• Data is modeled in HANA via model studio, but pre-configured models and
templates can be loaded to kick start the project and deliver faster
Customer Benefit:
• Insight to action: deeper and more flexible analysis of data possible
• Take operational reporting load out of SAP BW
• Open and accessible via standard interfaces
• Pre-configured dashboards and reports using SAP BI 4
Solutions available op. Reporting packages:
22 content packages for Sales, Finance, Purchasing, Shipping and Master Data
SAP HANA
SAP
Business
Suite
SAP UI
AnyDB
Computing Engine
Data Modeling
Replication
SAP BI 4
HTML5 Mobile
© 2012 SAP AG. All rights reserved. 17
SAP HANA Analytical Framework
for the Business Suite
Virtual Data Model for SAP Business Suite
Solution:
• Virtual Data Model for Suite
• Either side-by-side (for existing customers) or by running SAP Business Suite on
HANA DB
• First version available for selected customers by end of 2012
Customer Benefit:
• Business Suite data exposed in a consistent and extensible way
• Open and Accessible via standard interfaces
• Unlock Business Suite data on HANA DB for real insight
• Innovation without disrupting the existing OLTP applications
• Enable highly interactive user interfaces
Solution available: Ramp Up planned for End of 2012
SAP HANA
SAP
Business
Suite
SAP UI
AnyDB
Computing Engine
Data Modeling
Replication
SAP BI 4
HTML5 Mobile
Virtual Data
Model
© 2012 SAP AG. All rights reserved. 18
SAP HANA used as platform for new
types of applications
SAP HANA is used as a platform enabling new types of
business applications
Solution:
• SAP HANA completely replaces the traditional database
• The application natively leverages calculation and simulation capabilities of SAP
HANA to speed up even complex business scenarios
• Any type of user interface possible
Customer Benefits:
• Simplified IT architecture compared to traditional applications
• Addressing completely new business scenarios
• Fast implementation w/o disruption
Solutions available: 40+ HANA Applications like Cash Forecasting, Smart
Meter Analytics, Sales&Operations Planning, Supplier Infonet,
Sales Pipeline Analysis, etc
SAP HANA
Computing Engine
Data Modeling
HANA Application
SAP BI 4 HTML5 Mobile
© 2012 SAP AG. All rights reserved. 19
SAP Netweaver Business Warehouse
powered by SAP HANA
SAP HANA is used as a primary data store for BW
Solution:
In-Memory database used as primary persistence for BW
BW manages the analytic metadata and the EDW data provisioning processes
Detailed operational data replicated from applications is the basis for all processes
High-performance foundation for new SAP applications
Customer Benefit:
Improved performance of loading and data access extends usage scenarios for SAP
NetWeaver BW
Reduced IT workloads and administrative tasks due to simplified landscape
Increased business flexibility
Empowerment of business users to get the answers they need quickly
Preservation of your investment in SAP NetWeaver BW without disruption
Minimal training impact on business users and administrators
Solution – General Available since June 2012
SAP
Business
Suite
AnyDB
BW 7.3 SP 5
SAP HANA
Computing Engine
Data Modeling
Replication
SAP UI SAP BI 4
© 2012 SAP AG. All rights reserved. 20
SAP NetWeaver BW on SAP HANA Customer Results
Performance and
benefits
Data volume compression savings of 6:1
Significant improvement in the query performance: average of 15x with maximum
improvement 266x.
Data load time reduced by an average of 95%
Customer Quote “We were able to accelerate processes within finance and controlling, such as end-of-
month closing, year-end closing and other common analysis in the area of controlling.”
Salim Siddiqi, CIO Yazaki Europe
Performance and
benefits
Faster data loading = 5 x faster,
Faster reporting - 14x faster
Faster CRM queries with a nearly 75% reduction in response times
Greater Data compression - 7.5x
Customer Quote ““We can now create key reports on shipping more timely and accurately across all of our
plants. This is the kind of capability we need to drive operational excellence “
XiaoYu Liu, VP Applications Development
© 2011 SAP AG. All rights reserved. 21
T-Mobile US: Marketing Campaign Analysis T-Mobile is now getting level of details and granularity that they haven‟t had access to before. 1 weeks vs. 3 hours
© 2011 SAP AG. All rights reserved. 22
T-Mobile USA, Inc. Telecom – Measure effectiveness of Marketing Campaigns
Product: Agile Datamart
Business Challenges
Absence of rapid insights lead to inefficiencies and potential revenue loss
Proliferation of offers/micro-offers makes offer performance management increasingly
strategic
High acquisition costs and intense competition in a saturated market
Technical Challenges
Big data cannot be analyzed efficiently and accurately
Benefit
Enable targeted micro-offers in real time
Real-time business decisions to maximize revenue by channel
Refine sales offers leading to increased adoption rate and profitability from their customers
SAP HANA is enterprise ready and can handle information from multiple sources at T-Mobile for targeted offers to more than 21 million customers via
channels such as retail stores, customer care centers and eventually SMS. Since marketing campaigns are frequent and precise to a segment, it requires rock solid
performance in addition to speed of analysis with SAP HANA to provide offers on the fly for improved customer adoption, profitability and retention. Jeff Wiggin, VP
Entreprise Information Technology , T-Mobile USA, Inc.
Based on the rapid analytics that we‟re performing on SAP HANA, we are now able to quickly fine tune our current and future campaigns to improve the customer
adoption rate, reduce churn and increase profitability . Alison Bessho, Director, Enterprise Systems Business Solutions, T-Mobile USA
56x faster insights
performing churn analysis
$10-25 savings per
win-back subscriber -
potentially billions of
additional revenue per year
“ ”
2 Billion+ records for
21M customers analyzed
in 3 hours (Vs. 1 week
earlier)
Burberry runs like never before with SAP HANA Angela Ahrendts , CEO Burberry: “most exciting tool that came along in a long time"
Profitability Analysis in 3 seconds with SAP HANA
Rogier Jacobs (Provimi CIO) and Jean-Charles Valette (Group Controller Provimi)
reported their success of HANA based on “3-3-3- anecdote”
© 2011 SAP AG. All rights reserved. 25
Provimi (acquired by Cargill)
CPG industry – Animal nutrition solutions
Product: COPA RDS, Ops Rpt RDS v2
Business Challenges
Lower profitability due to poor decision making and demand forecasting
Lower business growth: sales dependent on IT for analytics
Technical Challenge
Speed up monthly closing process and increase process quality
Benefits
Increase profitability in Sourcing by making real-time decisions in purchasing raw materials
based on demand forecasting
Increase profitability in Sales by deciding real-time on commercial proposals based on up-
to-date margin analysis
3-3-3 for SAP HANA: in 3 days, we successfully completed a proof of concept using our own CO-PA data; in 3 weeks, we were live and running; and
within 3 seconds, we now run any CO-PA analysis.
Rogier Jacobs, CIO at Provimi
500k Euro working
capital reduction within a
week
40% speed-up of
monthly close from 5 to 3
days
15,000x faster
analysis and insight
“ ”
© 2011 SAP AG. All rights reserved. 26
Sharpen marketing effectiveness
56x faster reporting: micro-targeted customer
offers
Accelerate monthly close & spending insight
75% reduction in CRM query
~23 to 6 seconds
Launch new products or markets
400x faster report execution: Predict
sales-trends in real-time
Remote roadside diagnostics in real-time
Analyze 15 years 1 TB data
in seconds
Deeper customer relationships
360 customer view and comprehensive
experience
SAP HANA Transforms both Businesses and IT
Reduce waste & fraud in government fund
<2 min for detecting 100,000 names over 90M
records
Identify cancer DNA variants for treatment
216x faster results: 3 days 20 minutes
Improve diagnostic through pattern detection
300M records; analysis in 2-10 seconds
Predict customer purchase sentiment
Seasonality Analysis in 5 seconds
Improve labor utilization
1131x faster reporting time
“Perfect order” experience
60x faster real-time insights
“The future is already here
– it's just not evenly distributed”
William Gibson
The Economist, December 4, 2003
© 2012 SAP AG. All rights reserved. 28 This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Run like never before