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Online Brand ManagementOnline Brand Management
@gjeffnelson#anduro
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Anduro Value
What? Increase traffic to online properties Generate leads for sales force Boost sales from online sources
How? Search Engine Optimization Pay-per-Click Campaigns Social Media Marketing KPI’s, Reports and Analysis Websites that Convert
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Customers – 400 to Date
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Brand Management
Personal Brand - ME Corporate Brand - US
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Google Your Name
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Personal Brand
www.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke-formation/
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www.emarketer.com/Article.aspx?R=1008864
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Personal Brand Management
Privacy settings (especially FB) www.youropenbook.org
Google Search – text and images Google Alerts
www.google.com/alerts Optimized LinkedIn Profile
http://mashable.com/2010/12/15/optimize-linkedin-profile/
Personal Blog http://bloomingmarketing.com/
http://www.imediaconnection.com/content/22765.asphttp://www.personalbrandingblog.com/personal-branding-and-online-reputation-management-natural-allies/Original Article by Tom Peters: http://www.fastcompany.com/magazine/10/brandyou.html
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Google Your Company
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Company Brand
www.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke-formation/
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Now
http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/
3:00 – 4:45
Hub & Spoke Model
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Facebook Page
Website ecommerce page
on website$$$
Tap into YYC
Twitter Community
Facebook Ads
YouTube?
Google AdWords
eNewsletters and email partners
Radio Ads (Corus)
Hub & Spoke Model
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Website
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Company Brand Management
Reserve your URL Monitor and listen Push out good content - everywhere Public relations Hub & Spoke Model Policy
http://mashable.com/2010/07/14/online-brand-management/http://www.marketingprofs.com/articles/2010/3487/build-your-brand-on-a-solid-sense-of-your-identityhttp://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your-LinkedIn-Company-Page-in-15-Minutes.aspx
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5 Minute Social Media Policy
http://socialmedia.policytool.net/
