2011–2012 · —and Cheat Everybody Else Portfolio • 352 pp. • 978-1-59184-069-5 • $16.00 Also Available: Free Lunch 978-1-59184-248-4 New! Tony Judt ill fares the land “Poignant

Business &Ma

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ge M e nt

B o o k s f o r c o u r s e s

2011–2012penguin group usa

c o n t e n t s

gloBal trends 3technology & Business 8Business history 10sales, Marketing & entrepreneurship 16

financial Markets 23negotiation & coMMunication 25

Motivation, ManageMent, & leadership 27

woMen in Business 38psychology & Business 40personal finance 43Business & environMent 46Business of food 47illuMinating Business: classic fiction 48

other titles of interest 49reference 50coMplete idiot’s guide 51 seriesindex 52penguin speakers Bureau 56

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2 0 1 1 - 2 0 1 2featured titles

Daniel H. PinkdriveThe Surprising Truth About What Motivates Us

“Pink makes a convincing case that or-ganizations ignore intrinsic motivation at their peril.”—Scientifi c American.

See Motivation, Management & Leadership, page 34

Charles S. JacobsManageMent rewiredWhy Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science

“Turns prevalent management theo-ry on its head.”—Publishers Weekly.


Roger E. Allen winnie-the-pooh on ManageMentIn Which a Very Important Bear and His Friends Are Introduced to a Very Important Subject


Steven Johnsonwhere good ideas coMe froMThe Natural History of Innovation

“A vision of innovation and ideas that is resolutely social, dynamic and material.”—Los Angeles Times.

See Global Trends, page 9

w w w. p e n g u i n . c o M /a c a d e M i c

global trends

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New!Ken AulettagoogledThe End of the World As We Know ItAuletta presents a revealing examination of the outsized influence Google has had on the changing media landscape. “Func-tions as a fine primer for anyone looking to get a grip on the company’s history and its repercussions on the current media landscape.”—Los Angeles Times.Penguin • 288 pp. • 978-0-14-311804-6 • $16.00

New!Raghav Bahlsuperpower?The Amazing Race Between China’s Hare and India’s Tortoise“The ascent of more than a third of hu-manity is a fascinating enterprise…while China’s rise is scripted by an amazing state from above, India is climbing or-ganically, chaotically from below.”—Gur-charan Das, author of India Unbound.Portfolio • 272 pp. • 978-1-59184-396-2 • $26.95

Albert-László BarabásilinkedHow Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life“Linked could alter the way we think about all of the networks that affect our lives.”—The New York Times.Plume • 304 pp. • 978-0-452-28439-5 • $16.00Also available: Bursts, see page 40

New!Ann Bernsteinthe case for Business in developing econoMiesBernstein posits that business leaders need to stop playing defense and instead stand up for markets, free trade, and globalization.Penguin Global • 412 pp. • 978-0-14-302652-5 • $34.95

Ori Brafmanand Rod A. Beckstromthe starfish and the spiderThe Unstoppable Power of Leaderless Organizations“Like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business.”—Robin Wolaner, au-thor of Naked in the Boardroom.Portfolio • 240 pp. • 978-1-59184-183-8 • $15.00

New!William Nanda BissellMaking india workMaking India Work echoes the ideas and beliefs that underpin the Constitution of India; but it ventures beyond the hack-neyed phrases of development to focus on strategies which can, Bissell believes, end poverty in India in five years.Penguin Global • 288 pp. • 978-0-670-08321-3 • $23.00

New!Ian Bremmerthe end of the free MarketWho Wins the War Between States and Corporations?“An essential guide to the future of the world economy.”—David Smick, author of The World Is Curved. An expert on the intersection between economics and politics illustrates the rise of state capital-ism and the threats it poses to the global economy.Portfolio • 244 pp. • 978-1-59184-301-6 • $26.95Portfolio • 244 pp. • 978-1-59184-440-2 • $16.00Paperback available October 2011

New!Joel BrenneraMerica the vulneraBleNew Technology and the Next Threat to National SecurityA former top-level National Security Agency insider explores the digital secu-rity landscape, its players, philosophical and practical battles, and consequences for government, business, and the public.Penguin Press • 352 pp. • 978-1-59420-313-8 • $27.95Available October 2011

James Cantonthe extreMe futureThe Top Trends That Will Reshape the Future in the Next 20 YearsPlume • 384 pp. • 978-0-452-28866-9 • $16.00

New!Dante Chinni and James Gimpelour patchwork nationThe Surprising Truth about the “Real” AmericaForeword by Ray Suarez Proposes a new way to understand America’s complex cultural and political landscape, with proof that local com-munities have a major impact on the na-tion’s behavior—in the voting booth and beyond.Gotham • 336 pp. • 978-1-592-40573-2 • $26.00 Gotham • 336 pp. • 978-1-592-40670-8 • $17.00Paperback available October 2011

Now you can email your desk copy request to save time: [email protected] fax to 212.366.2933

B u s i n e s s & M a n a g e M e n t 2 0 1 1 – 2 0 1 2

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New!Tyler Cowenthe great stagnationHow America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel BetterNamed one of the The Economist’s most influential economists of the last decade, Tyler Cowen’s e-book sensation The Great Stagnation was “the most debated nonfiction book so far this year” (New York Times). Dutton • 128 pp. • 978-0-525-95271-8 • $12.95

New!the age of the infovoreSucceeding in the Information Economy See page 8

New!an econoMist gets lunchNew Rules for Everyday FoodiesSee page 47

New!Devra Davis disconnectThe Truth About Cell Phone Radiation, What the Industry Is Doing to Hide It, and How to Protect Your FamilySynthesizing the findings and caution-ary advice of leading experts in bioelec-tricalmagnetics and neuroscience, Davis exposes of the dangers of cell phone use.Dutton • 271 pp. • 978-0-525-95194-0 • $26.95Plume • 304 pp. • 978-0-452-29744-9 • $16.00Paperback available October 2011

Ken Dychtwald, Ph.D.age powerHow the 21st Century Will Be Ruled by the New OldTarcher • 288 pp. • 978-1-58542-043-8 • $15.95

William Easterlythe white Man’s BurdenWhy the West’s Efforts to Aid the Rest Have Done So Much Ill and So Little GoodPenguin • 448 pp. • 978-0-14-303882-5 • $17.00

New!Cynthia Enloe and Joni Seagerthe real state of aMerica atlas Mapping the Myths and Truths of the United StatesCowritten by two esteemed scholars, this comprehensive work upends many long-held myths, drawing back the curtain to reveal the U.S. today, from its changing demographics to patterns of home own-ership to the kinds of food we eat.Penguin • 128 pp. • 978-0-14-311935-7 • $22.00

New!Lisa Ganskythe MeshWhy the Future of Business Is Sharing Most businesses follow the same basic formula: create a product or service, sell it, and collect money. “Mesh” businesses use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. “The Mesh is a very big idea.”—Seth Godin.Portfolio • 256 pp. • 978-1-59184-371-9 • $25.95

New!Edward GlaesertriuMph of the cityHow Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier“Seamlessly combining economics and history, [Glaeser]…makes clear how cit-ies have not only survived but thrived, even as modern technology has seem-ingly made one’s physical location less important.”—Steven D. Levitt, University of Chicago.Penguin Press • 352 pp. • 978-1-59420-277-3 • $29.95

Jeff Gordinierx saves the worldHow Generation X Got the Shaft But Can Still Keep Everything from Sucking“This arch, funny meditation on the ‘for-gotten’ generation wedged between baby boomers and millennials tells the story of being liberated by being underestimated.” —Fast Company.Penguin • 224 pp. • 9780143115151 • $15.00A Fast Company Best Business Book

Alexandra Harneythe china priceThe True Cost of Chinese Competitive Advantage“The great business story of our time.”—Karl Taro Greenfeld, author of China Syndrome.Penguin • 352 pp. • 978-0-14-311486-4 • $16.00

New!Thom HartmannthresholdThe Progressive Plan to Pull America Back from the Brink Offering not just an indictment of the failures that have courted economic and environmental ruin, Hartmann also out-lines five critical personal and policy so-lutions to bring us back from the brink.Plume • 288 pp. • 978-0-452-29630-5 • $16.00


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New!Eric Janszenthe postcatastrophe econoMyRebuilding America and Avoiding the Next Bubble“Eric Janszen has written a powerful and important book about how we can build an American economy in which ‘finance once again serves the productive economy instead of rules it.’ He describes the job-creating industries of the next ten years and what we have to do to make them thrive.”—Former U.S. Senator Bill Bradley.Portfolio • 224 pp. • 978-1-59184-263-7 • $25.95

New!David Cay Johnstonthe fine printHow Big Companies Use “Plain English” and Other Tricks to Rob You BlindJohnston exposes the tricky language and sneaky subsidies companies hide in the fine print that allow them to prey on unsuspecting customers. “A compelling look at just how the game can be altered to serve the wishes of the well-connected few.”—BusinessWeek.Portfolio • 304 pp. • 978-1-59184-358-0 • $27.95Available January 2012

perfectly legalThe Covert Campaign to Rig Our Tax System to Benefit the Super Rich —and Cheat Everybody ElsePortfolio • 352 pp. • 978-1-59184-069-5 • $16.00Also Available: Free Lunch 978-1-59184-248-4

New!Tony Judtill fares the land“Poignant and arresting, both for who wrote it and for what it says…As an idealist, Mr. Judt hopes for a revived so-cial democracy that will again speak its name. As a realist, he recognizes that it may be grievously, even terminally vul-nerable.”—The Economist.Penguin • 256 pp. • 978-0-14-311876-3 • $15.00Also available: Reappraisals 978-0-14-311505-2; Postwar 978-0-14-303775-0

Anya Kamenetzgeneration deBtHow Our Future Was Sold Out for Student Loans, Bad Jobs, No Benefits, and Tax Cuts for Rich Geezers—And How to Fight Back Riverhead • 336 pp. • 978-1-59448-234-2 • $16.00

New!Dean Karlan and Jacob AppelMore than good intentionsImproving the Ways the World’s Poor Borrow, Save, Farm, Learn, and Stay Healthy“Karlan is one of the world’s leading experts on microfinance in developing countries, and he’s done pioneering research around the globe. His work smashes old boundar-ies within economics to answer some of the most pressing issues facing poor countries today. Most of what we know today about how to make microfinance work for the poor flows from Dean’s research.”—Ed-ward Miguel, UC Berkeley.Dutton • 320 pp. • 978-0-525-95189-6 • $26.95 Plume • 320 pp. • 978-0-452-29756-2 • $16.00Paperback available Apri l 2012

New!Henry Kissingeron chinaDrawing on forty years of intimate ac-quaintance with the country and its lead-ers, Kissinger reflects on how China’s past relations with the outside world illu-minate its twenty-first century trajectory.Penguin Press • 512 pp. • 978-1-59420-271-1 • $35.00

New!Jonathan A. Knee, Bruce C. Greenwald, and Ava Seavethe curse of the MogulWhat’s Wrong with the World’s Leading Media Companies“This book is the clearest, most valuable explanation of the evolving economic im-peratives of the media industry—an indus-try whose impact is pervasive in our society today. It is essential reading for anyone with a serious interest in media.”—Joseph E. Sti-glitz, recipient of the 2001 Nobel Memorial Prize in Economics.Portfolio • 320 pp. • 978-1-59184-390-0 • $17.00

Lawrence LessigreMix: Making Art and Commerce Thrive in the Hybrid EconomyA reigning authority on intellectual prop-erty highlights the opportunities of a “shar-ing economy.”Penguin • 352 pp. • 978-0-14-311613-4 • $17.00Shortlist, Financial Times/Goldman Sachs’ Business Book of the Year Award

free cultureThe Nature and Future of CreativityPenguin • 368 pp. • 978-0-14-303465-0 • $16.00A Choice Outstanding Academic Title; A BusinessWeek and Publishers Weekly Book of the Year

www.penguinspeakersbureau.comFor speakers’ fees and availability, visit the address above or email [email protected]


global trends

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David Lidafirst stop in the new worldMexico City, the Capital of the 21st CenturyRiverhead • 384 pp. • 978-1-59448-378-3 • $16.00

James Mannthe china fantasyWhy Capitalism Will Not Bring Democracy to China“Mann has perfectly described the blend of hope and cynicism that currently un-derpins American policy toward China.” —The New York Sun.Penguin • 160 pp. • 978-0-14-311292-1 • $13.00

Rebecca Meadone perfect dayThe Selling of the American Wedding“A sobering and sorely needed exami-nation of how and why contemporary nuptials have turned into bank-breaking three-ring circuses.”—Los Angeles Times.Penguin • 256 pp. • 978-0-14-311384-3 • $15.00

New!Greg Millswhy africa is poorAnd What Africans Can Do About ItLooking at the fragile economic and po-litical situation in Africa, Mills makes the controversial argument that the main reason why Africa’s people are poor is due to the choices made by their leaders. Penguin Global • 432 pp. • 978-0-14-302661-7 • $30.00

Nandan M. NilekaniiMagining indiaThe Idea of a Renewed Nation Foreword by Thomas L. Friedman“One of those rare books in which a busi-nessman proves himself to be a capable expository writer, a balanced social and political commentator, and an innova-tive economic thinker.”—The New York Times.Penguin • 528 pp. • 978-0-14-311667-7 • $17.00

New!Jim O’Neillgrowth statesThe New Map of Economic OpportunityThe economist known as “Goldman’s rock star guru” (BusinessWeek) reveals which developing countries are poised for huge growth over the next decade.Portfolio • 256 pp. • 978-1-59184-481-5 • $29.95Available December 2011

Kevin PhillipsBad MoneyReckless Finance, Failed Politics, and the Global Crisis of American CapitalismThe bestselling political and economic commentator reveals how the U.S. finan-cial sector has hijacked our economy and put America’s global future at risk.Penguin • 256 pp. • 978-0-14-311480-2 • $16.00Also available: American Theocracy 978-0-14-303828-3

New!Eduardo Porterthe price of everythingSolving the Mystery of Why We Pay What We Do“An enthralling look at the prices we put, consciously and unconsciously, on ev-erything from a gallon of gas to a spare kidney.”—Tim Harford, Financial Times columnist.Portfolio • 304 pp. • 978-1-59184-362-7 • $27.95

New!T.R. Reid the healing of aMericaA Global Quest for Better, Cheaper, and Fairer Health Care “Though Reid offers image-shattering statistics...the author’s message is essen-tially optimistic: We can learn from the experience of other countries and...create a more efficient and humane system....A reasoned, well-balanced, highly readable account.”—Kirkus (starred review).Penguin • 288 pp. • 978-0-14-311821-3 • $16.00

New!James Rickardscurrency warsThe Making of the Next Global CrisisAn expert from the highest levels of fi-nance and government provides an un-derstanding of how currency wars threat-en the economy, going behind closed doors to explain complex financial and political currents with absorbing first-hand anecdotes. Portfolio • 256 pp. • 978-1-59184-449-5 • $26.95Available November 2011

Jeremy Rifkinthe european dreaMHow Europe’s Vision of the Future Is Quietly Eclipsing the American DreamTarcher • 448 pp. • 978-1-58542-435-1 • $15.95Also available: The Age of Access 978-1-58542-082-7; The Hydrogen Economy 978-1-58542-254-8For more information on Jeremy Rifkin visit www.foet.org


global trends

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Jason L. Rileylet theM inThe Case for Open Borders“[Riley’s] shows why immigrants are a net plus, and why illegal immigration isn’t the crisis it has been made out to be.”—Max Boot, author of War Made New.Gotham • 256 pp. • 978-1-592-40431-5 • $14.00

New!Nouriel Roubini and Stephen Mihmcrisis econoMicsA Crash Course in the Future of Finance“A rigorous yet highly readable look at why booms and busts occur and how to keep them from wreaking havoc on the real economy.”—Bloomberg.Penguin • 368 pp. • 978-0-14-311963-0 • $17.00A Bloomberg Book of the Year; A New York Times Notable Book

Jeffrey D. SachscoMMon wealthEconomics for a Crowded Planet“Common Wealth explains the most ba-sic economic reckoning that the world faces....Policies to help the world’s poor and the global environment are in fact the very best economic bargains on the planet.”—Al Gore.Penguin • 400 pp. • 978-0-14-311487-1 • $17.00

the end of povertyEconomic Possibilities for Our TimeForeword by Bono“A landmark book.…[Sachs] combines his practical experience with sharp pro-fessional analysis and clear exposition.” —Publishers Weekly (starred review).Penguin • 416 pp. • 978-0-14-303658-6 • $17.00

New!Juliet B. Schortrue wealthHow and Why Millions of Americans Are Creating a Time-Rich, Ecologically Light, Small-Scale, High-Satisfaction EconomySchor shares examples of urban farmers, DIY renovators, and others working out-side the conventional market to illumi-nate the path away from the work-and-spend cycle. “A documented and timely inversion of conventional economic log-ic.”—Paul Hawken, author of Blessed Un-rest. Published in hardcover as Plenitude.Penguin • 272 pp. • 978-0-14-311942-5 • $16.00Available September 2011

New!Ellen E. SchultzretireMent heistHow Companies Plunder and Profit from the Nest Eggs of American Workers “An important book for workers and pol-icymakers that documents how corpo-rate profits and executives’ salaries have been inflated at the expense of the middle class.”—Jay Feinman, Rutgers University.Portfolio • 256 pp. • 978-1-59184-333-7 • $26.95

New!Barry Schwartzand Kenneth Sharpepractical wisdoMThe Right Way to Do the Right ThingBased on one of the most popular TED Talks ever, scholars Schwartz and Sharpe make a reasoned call to put aside the bureaucratic system of rules and incentives that make work ineffective and uninspiring.Riverhead • 336 pp. • 978-1-59448-783-5 • $26.95Riverhead • 336 pp. • 978-1-59448-543-7 • $16.00Paperback available November 2011

New!Tom ScoccaBeijing welcoMes youUnveiling the Capital City of the FutureA definitive—and highly entertaining—account of contemporary Beijing, the undisputed capital of the twenty-first century.Riverhead • 384 pp. • 978-1-59448-784-2 • $26.95

New!Charles SeifeproofinessThe Dark Arts of Mathematical Deception“A delightful and remarkably reveal-ing book that should be required read-ing for…well, for everyone.”—Booklist (starred review). “More than a math book; it’s an eye-opening civics lesson.”—The New York Times Book Review.Viking • 304 pp. • 978-0-670-02216-8 • $25.95Penguin • 320 pp. • 978-0-14-312007-0 • $16.00Paperback available October 2011

New!Ellen Ruppel ShellcheapThe High Cost of Discount Culture Shell offers a myth-shattering investigation of the true cost of America’s passion for finding a better bargain. “[An] important book . . . a first-rate job of reporting.”—The New York Times Book Review.Penguin • 320 pp. • 978-0-14-311763-6 • $16.00



global trends / technology & business

8

David M. Smickthe world is curvedHidden Dangers to the Global Economy“One of Washington’s premier insiders” (Financial Times) explains why a relative-ly minor problem in the U.S. subprime mortgage market nearly wiped out the entire global financial system.Portfolio • 336 pp. • 978-1-59184-290-3 • $17.00

Dan Smiththe penguin state of the world atlaseighth editionPresents a unique visual survey of current events and global trends, and includes the latest statistics on communications and information technology, interna-tional trade, globalization of work, food and water, energy resources and con-sumption, literacy, gender equality, wars and peacekeeping, and more.Penguin • 144 pp. • 978-0-14-311452-9 • $20.00

New!James B. Stewarttangled weBsPerjury and its ConsequencesLooking to a set of marquee-name trials, the Pulitzer Prize-winning author reveals the terrible cost of perjury to our justice system and our national conscience.Penguin Press • 352 pp. • 978-1-59420-269-8 • $27.95

New!Bill Wasikand then there’s thisHow Stories Live and Die in Viral Culture“An exceptionally smart, witty, subtle, enlightening book about our daffy, dis-combobulating cultural moment. Wasik plunges headlong into the twenty-first century media funhouse, yet manages to keep his moral compass in good work-ing order.”—Kurt Andersen, author of Heyday.Penguin • 208 pp. • 978-0-14-311761-2 • $15.00

New!Daniel Yerginthe QuestEnergy, Security, and the Remaking of the Modern WorldYergin presents an overarching study of the highly complex global energy market. “This is one book you must read to un-derstand the future of our economy and our way of life.”—Walter Isaacson. Penguin Press • 816 pp. • 978-1-59420-283-4 • $37.95

technology & Business

New!Mark Bauerlein, editorthe digital divideArguments For and Against Facebook, Google, Texting, and the Age of Social NetworkingWith an Introduction by the EditorIncludes essays by Steven Johnson, Nich-olas Carr, Don Tapscott, Clay Shirky, Todd Gitlin, and more. Tarcher • 368 pp. • 978-1-58542-886-1 • $17.95

New!Richard L. Brandtthe google guysInside the Brilliant Minds of Google Founders Larry Page and Sergey BrinSee page 17

New!one clickJeff Bezos and the Rise of Amazon.comSee page 17

New!Tyler Cowenthe age of the infovoreSucceeding in the Information EconomyA renowned behavioral economist shows that our super-networked world is chang-ing the way we think.. “Engaging, creative and every page makes you think differ-ently about the world.”—Financial Times.Plume • 272 pp. • 978-0-452-29619-0 • $16.00

New!Cathy Davidsonnow you see itHow the Brain Science of Attention Will Change Our Schools, Workplaces, and Everything Else“Now You See It starts where Malcolm Gladwell leaves off, showing how digi-tal information will change our brains. Think Alvin Toffler meets Ray Kurzweil on Francis Crick’s front porch.”—Daniel Levitin, McGill University.Viking • 978-0-670-02282-3 • 352 pp. • $27.95

New!Jon Gertnerthe idea factoryBell Labs and the Great Age of American InnovationA sweeping history of Bell Labs that high-lights its unparalleled role as an incubator of innovation and birthplace of the cen-tury’s most influential technologies.Penguin Press • 352 pp. • 978-1-59420-328-2 • $29.95Available March 2012


technology & business

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New!Shel IsraeltwittervilleHow Businesses Can Thrive in the New Global NeighborhoodsSocial media writer Shel Israel shares revealing stories of Twitter users, from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.Portfolio • 320 pp. • 978-1-59184-279-8 • $23.95

New!Steven Johnsonwhere good ideas coMe froMThe Natural History of InnovationJohnson uses his trademark interdisci-plinary style to probe the key patterns of innovation. “Reveals hidden relation-ships between disparate realms, decodes ancient mysteries, argues that we all have untapped powers and shows how to turn everyday materials into valuable ones…. What emerges is a vision of innovation and ideas that is resolutely social, dy-namic and material.”—Los Angeles Times. Riverhead • 336 pp. • 978-1-59448-538-1 • $16.00Available October 2011

New!Steven Johnson, editorthe innovator’s cookBookEssentials for Inventing What Is NextJohnson gathers essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman.Riverhead • 256 pp. • 978-1-59448-558-9 • $18.00Available October 2011

New!Kevin Kellywhat technology wants“Kelly is one of the world’s best philoso-phers of technology, and he’s again ahead of the wave with this astonishingly bril-liant book. He shows how technology is an outgrowth of human life, and thus it evolves based on its own inherent desires and instincts. It expands the mind’s urge toward connections and unity and, yes, toward goodness and beauty.”—Walter Isaacson.Viking • 416 pp. • 978-0-670-02215-1 • $27.95Penguin • 416 pp. • 978-0-14-312017-9 • $17.00Paperback available October 2011

Ray Kurzweilthe singularity is nearWhen Humans Transcend BiologyA radical and optimistic view of the fu-ture course of human development by “the best person I know at predicting the future of artificial intelligence.” (Bill Gates). B/w illustrations.Penguin • 672 pp. • 978-0-14-303788-0 • $21.00Also available: The Age of Spiritual Machines 978-0-14-028202-3

Ray Kurzweil and Terry Grossman, M.D.fantastic voyageLive Long Enough to Live ForeverPlume • 464 pp. • 978-0-452-28667-2 • $17.00

New!Jane McGonigalreality is BrokenWhy Games Make Us Better and How They Can Change the WorldMcGonigal persuasively argues that those who continue to dismiss games will be at a major disadvantage in the com-ing years. Gamers, on the other hand, will be able to leverage the collaborative and motivational power of games in their own lives, communities, and businesses. “McGonigal’s groundbreaking research offers a surprising solution to how we can build stronger communities and collabo-rate at extreme scales.”—Jimmy Wales, Founder of Wikipedia.Penguin Press • 400 pp. • 978-1-59420-285-8 • $26.95

New!Clifford Nass with Corina Yen the Man who lied to his laptopWhat Machines Teach Us About Human Relationships “With the help of real experiments, rath-er than anecdotes or impressions, Clif-ford Nass uses people’s interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives.”—Steven Pinker, Har-vard University.Current • 224 pp. • 978-1-61723-001-1 • $25.95

New!Eli Pariserthe filter BuBBleWhat the Internet Is Hiding from YouAn eye-opening account of how the hid-den rise of personalization on the Inter-net is controlling—and limiting—the information we consume.Penguin Press • 304 pp. • 978-1-59420-300-8 • $25.95


technology & business / business history

10

New!Clay Shirkycognitive surplusHow Technology Makes Consumers into CollaboratorsShirky looks at the way new media allows people to pool efforts at vanishingly low cost. “Shirky writes convincingly about the intersection of technological innova-tion and social change.”—The New York Observer.Penguin • 256 pp. • 978-0-14-311958-3 • $16.00

here coMes everyBodyThe Power of Organizing without OrganizationsPenguin • 352 pp. • 978-0-14-311494-9 • $16.00

New!David SiegelpullThe Power of the Semantic Web to Transform Your Business The first clear guide to the Semantic Web, and the change it will have on the busi-ness world as information, products, and services will move from being “pushed” by providers to being “pulled” by cus-tomers. Portfolio • 288 pp. • 978-1-59184-277-4 • $27.95

New!Mark Stevensonan optiMist’s tour of the futureOne Curious Man Sets Out to Answer “What’s Next?”In the tradition of Bill Bryson’s A Short History of Nearly Everything, a smart and entertaining guide to the future of civilization. “A passionate advocate for science, an innovative approach, a great sense of humor, and the ability to make the mundane seem much more interest-ing.”—Royal College of Surgeons.Avery • 384 pp. • 978-1-58333-414-0 • $26.00Avery • 384 pp. • 978-1-58333-456-0 • $16.00Paperback available Febraruy 2012

New!Don Tapscott and Anthony D. WilliamsMacrowikinoMicsRebooting Business and the World The sequel to the groundbreaking and bestselling Wikinomics, with new ideas and applications for mass collaboration.Portfolio • 432 pp. • 978-1-59184-356-6 • $27.95

wikinoMicsHow Mass Collaboration Changes Everythingexpanded editionPortfolio • 368 pp. • 978-1-59184-367-2 • $17.00

Business history

Liaquat Ahamedlords of financeThe Bankers Who Broke the World “A magisterial work . . . .You can’t help thinking about the economic crisis we’re living through now.”—The New York Times Book Review.Penguin • 576 pp. • 978-0-14-311680-6 • $18.00Winner of the Pulitzer Prize

New!Paul Allenidea ManA Memoir by the Cofounder of Microsoft “Here is the tale of one of the most rest-lessly curious and broadly imaginative people of our times, which in simple and eloquent language tells how he changed those times forever.”—Jann S. Wenner, editor and publisher, Rolling Stone.Portfolio • 368 pp. • 978-1-59184-382-5 • $27.95

New!Erin Arvedlundtoo good to Be trueThe Rise and Fall of Bernie Madoff “Works hard to situate the Madoff mess within the larger framework of hedge-fund mania and the Wall Street reckless-ness that led to the fiscal cataclysms of 2008.”—The New York Times.Portfolio • 336 pp. • 978-1-59184-299-6 • $16.00

New!Maria Bartiromo with Catherine Whitneythe weekend that changed wall streetAnd How the Fallout Is Still Rocking Our WorldA first-person account of the weekend that brought the financial world to its knees, from “the CNBC anchor [who] has made the transition to the inner circle of the global business elite.” (The Financial Times).Portfolio • 240 pp. • 978-1-59184-436-5 • $15.00

John Battellethe searchHow Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture“A must read for anyone endeavoring to understand one of the most important trends of this generation.”—Mary Meek-er, Managing Director, Morgan Stanley.Portfolio • 336 pp. • 978-1-59184-141-8 • $16.00


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New!Alan Beattiefalse econoMyA Surprising Economic History of the World “How economic triumphs and disasters have shaped the world—and why it’s so hard to change the course of history once decisions have been made.”—Financial Times.Riverhead • 368 pp. • 978-1-59448-444-5 • $16.00

New!Michael Blandingthe coke MachineThe Dirty Truth Behind the World’s Favorite Soft Drink“Coca-Cola wants to teach the world to sing, but in the process they’ve trashed water supplies, peddled sugar to genera-tions of kids, and undermined workers’ rights around the world.”—Barbara Eh-renreich, author of Bright-sided. Gotham • 384 pp. • 978-1-583-33435-5 • $16.00

Philip Delves Broughtonahead of the curveTwo Years at Harvard Business School“An important exposé of life in the most famous educational institution in the world.”—Rory Stewart, author of The Prince of the Marshes.Penguin • 304 pp. • 978-0-14-311543-4 • $16.00

Bryan Burroughthe Big richThe Rise and Fall of the Greatest Texas Oil Fortunes“What’s not to enjoy about a book full of monstrous egos, unimaginable sums of money, and the punishment of greed and shortsightedness?”—The Economist.Penguin • 480 pp. • 978-0-14-311682-0 • $16.00

Andrew Carnegiethe “gospel of wealth” essays and other writingsEdited and Introduced with Notes by David NasawPenguin Classics • 128 pp. • 978-0-14-303989-1 • $11.00

the autoBiography of andrew carnegie and the gospel of wealthSignet Classics • 352 pp. • 978-0-451-53038-7 • $6.95

Edward Chancellordevil take the hindMostA History of Financial Speculation“Entertaining, useful, admirable schol-arship.”—Adam Smith, The New York Times Book Review.Plume • 400 pp. • 978-0-452-28180-6 • $17.00

New!Peter Chapmanthe last of the iMperious richLehman Brothers, 1844-2008 The full story of the once-great financial giant Lehman Brothers, from its modest start to its disastrous collapse. “The his-torical parallels that the author provides are often thought-provoking and illumi-nating.”—The New York Times.Portfolio • 320 pp. • 978-1-59184-309-2 • $27.95Portfolio • 320 pp. • 978-1-59184-432-7 • $16.00Paperback available Apri l 2012

New!Dan Charnasthe Big payBackThe History of the Business of Hip-HopTakes readers from the studios where the first rap records were made to the boardrooms where the big deals were inked, including the early long-shot suc-cesses of Sugar Hill Records and Grand-master Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/en-trepreneurs like Jay-Z and Sean “Diddy” Combs.NAL • 672 pp. • 978-0-451-23478-0 • $16.00Available November 2011

Steve Collthe Bin ladensAn Arabian Family in the American Century“A fascinating panorama of a great fam-ily, presented within the context of the 9/11 drama.”—Milton Viorst, The Wash-ington Post Book World.Penguin • 688 pp. • 978-0-14-311481-9 • $18.00

New!Tyler Cowenthe great stagnationHow America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel BetterSee page 4

New!Michael D’Antonioa full cupSir Thomas Lipton’s Extraordinary Life and His Quest for the America’s CupRaised in desperate poverty, Sir Thomas Lipton built a global empire of markets, factories and stockyards with a prodi-gious talent for business and a shameless flare for self-promotion. A Pulitzer Prize-winning journalist chronicles this larger-than-life character.Riverhead • 400 pp. • 978-1-59448-521-6 • $16.00


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Charles D. Ellisthe partnershipA History of Goldman SachsPenguin • 768 pp. • 978-0-14-311612-7 • $20.00

New!Niall Fergusonhigh financierThe Lives and Time of Siegmund WarburgThe story of Siegmund Warburg, whose meticulous business methods and strict ethical code resulted in his firm adopt-ing a financial philosophy that was the antithesis of the debt-fueled, algorithm-driven banking of our time. “Prodi-giously researched...clear and vivid and precise.”—The Wall Street Journal.Penguin • 576 pp. • 978-0-14-311940-1 • $22.00A Bloomberg Book of the Year

the ascent of MoneyA Financial History of the WorldThe Harvard professor explores the evo-lution of finance, from its origins in an-cient Mesopotamia to the latest upheav-als of the global economy.Penguin • 448 pp. • 978-0-14-311617-2 • $16.00

the house of rothschildVolume 1: Money’s Prophets, 1798-1848Penguin • 672 pp. • 978-0-14-024084-9 • $25.00

the house of rothschildVolume 2: The World’s Banker: 1849-1999Penguin • 544 pp. • 978-0-14-028662-5 • $25.00Also available: Colossus: The Price of America’s Empire 978-0-14-303479-7, The War of the World 978-0-14-311239-6

Charles Fishmanthe wal-Mart effectHow the World’s Most Powerful Company Really Works—and How It’s Transforming the American EconomyUpdated with a New IntroductionPenguin • 336 pp. • 978-0-14-303878-8 • $16.00An Economist Best Book of 2006; a Choice Outstanding Academic TitleTeachers Guide at us.penguingroup.com/tguides

New!Joe Floodthe firesHow a Computer Formula, Big Ideas, and the Best of Intentions Burned Down New York City—and Determined the Future of CitiesA revealing account of the first time com-puter modeling met City Hall—and the disaster that ensued. “[Flood’s] compel-ling research resonates in another era of budget-cutting and data-driven decision-making.”—The New York Times.Riverhead • 368 pp. • 978-1-59448-506-0 • $16.00

John Kenneth Galbraitha short history of financial euphoria“Dourly irreverent analyses of financial debacle from the tulip craze of the sev-enteenth century to the recent plague of junk bonds.”—The Atlantic.Penguin • 128 pp. • 978-0-14-023856-3 • $14.00

Tom GjeltenBacardi and the long fight for cuBaThe Biography of a Cause“A gripping saga that tells us just as much about human nature and the struggle between power and freedom as it does about Bacardi’s transformation from a fledgling business into the world’s top family-owned distiller.”—BusinessWeek. Two 16-page b/w inserts.Penguin • 432 pp. • 978-0-14-311632-5 • $17.00

New!Zack O’Malley GreenburgeMpire state of MindHow Jay-Z Went from Street Corner to Corner Office An in-depth look at the business be-hind Jay-Z’s hip-hop empire. “Fascinat-ing, well-done biography of one of the most extraordinary entrepreneurs of our era.”—Steve Forbes. Portfolio • 240 pp. • 978-1-59184-381-8 • $25.95

Alan Greenspanthe age of turBulenceAdventures in a New World“Greenspan’s well-informed musings of-fer much more food for thought than the usual Washington memoir.”—Business-Week. “First rate...intelligent in a way that few popular books on economics manage or even try to be...An enjoyable read.”—The Economist.Penguin • 576 pp. • 978-0-14-311416-1 • $17.00A Business Book of the Year Award Finalist; BusinessWeek, Portfolio.com, USA Today, Library Journal Best Business Book of the Year

Joe Jacksonthe thief at the end of the worldRubber, Power, and the Seeds of Empire“Combines broad historical sweep with the dark story of the fascinating, nearly forgotten Henry Wickham, a tragic ad-venturer who could have come straight from the pages of Joseph Conrad, a real-life ‘Fitzcarraldo’.”—Los Angeles Times.Penguin • 432 pp. • 978-0-14-311461-1 • $16.00


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Jane Kamenskythe exchange artistA Tale of High-Flying Speculation and America’s First Banking Collapse“Dazzling, disturbing....Artfully exposes the fragility of the paper economy....This book is as much a history of a banking crisis as an excavation of the foundations of the American economy. It will aston-ish.”—Jill Lepore, Harvard University. 40 b/w illus.; 4 maps.Penguin • 464 pp. • 978-0-14-311490-1 • $17.00

Justin Kaplanwhen the astors owned new yorkBlue Bloods and Grand Hotels in a Gilded AgePenguin • 208 pp. • 978-0-452-28858-4 • $15.00

New!Kate Kellystreet fightersThe Last 72 Hours of Bear Stearns, the Toughest Firm on Wall Street “It overstates nothing to call Kelly’s book brilliantly reported, and her narrative is grippingly propulsive and peopled with fascinatingly drawn characters.”—Los Angeles Times.Portfolio • 256 pp. • 978-1-59184-318-4 • $16.00

David S. LandesdynastiesFortunes and Misfortunes of the World’s Great Family BusinessesPenguin • 400 pp. • 978-0-14-311247-1 • $16.00

Michael Lewisthe new new thingA Silicon Valley StoryPenguin • 288 pp. • 978-0-14-029646-4 • $14.00

New!Roger Lowensteinthe end of wall street“Lowenstein, a highly accomplished fi-nancial journalist, lays out what may be the best explanation yet of the recent crash—and as good a prediction as any on what happens next.”—Barron’s.Penguin • 288 pp. • 978-0-14-311872-5 • $17.00 A Bloomberg Book of the Year

while aMerica agedHow Pension Debts Ruined General Motors, Stopped the NYC Subways, Bankrupted San Diego, and Loom as the Next Financial CrisisPenguin • 288 pp. • 978-0-14-311538-0 • $16.00

origins of the crashThe Great Bubble and Its UndoingPenguin • 288 pp. • 978-0-14-303467-4 • $15.00A BusinessWeek Top Ten Book of the Year

New!Bob Lutzcar guys vs. Bean countersThe Fall and Rise of GM (and American Business)One of the giants of the car business tells the inside story of how GM lost its way, hit rock bottom in bankruptcy, and is now finally starting to come back.Portfolio • 256 pp. • 978-1-59184-400-6 • $25.95

New!Sebastian MallabyMore Money than godHedge Funds and the Making of a New Elite“Splendid . . . the definitive history of the hedge fund, a compelling narrative full of larger-than-life characters and dramatic tales.”—The Washington Post. Penguin • 512 pp. • 978-0-14-311941-8 • $17.00A Bloomberg Book of the YearAlso available: The World’s Banker 978-0-14-303679-1

Karl MarxcapitalVolume 1: A Critique of Political Economy Translated by Ben FowkesForeword by Francis WheenPenguin Classics • 352 pp. • 978-0-14-144192-4 • $13.00For more Marx, visit www.penguin.com

Henry Mayhewlondon laBour and the london poorEdited with an Introduction by Victor NeuburgThrough the unflinching accounts of the eminent journalist, the underprivileged of Victorian London became shockingly alive.Penguin Classics • 1,152 pp. •978-0-14-044568-8 • $20.00

Bethany McLeanand Peter Elkindthe sMartest guys in the rooMThe Amazing Rise and Scandalous Fall of Enron“Powerful and shocking.”—The New York Times. “The best book about the Enron debacle to date....Based on hundreds of interviews and fresh details, McLean and Elkind masterfully weave together the many strands of the Enron story.”—Busi-nessWeek.Portfolio • 464 pp. • 978-1-59184-053-4 • $16.00A BusinessWeek Top Ten Business Book of the year; a strategy+business magazine Best Busi-ness Book of the year


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New!Bethany McLean and Joe Noceraall the devils are hereThe Hidden History of the Financial Crisis The co-author of The Smartest Guys In the Room, and Gerald Loeb award-winning business columnist for The New York Times tell the story of the financial crisis and parse the subsequent blame game. “For the first time…read about the true roots of the cri-sis.”—Hardy Green, Daily Finance.Portfolio • 416 pp. • 978-1-59184-438-9 • $17.00A New York Times Notable Book

New!Adam Michaelsonthe foreclosure of aMericaLife Inside Countrywide Home Loans and the Selling of the American Dream “This insider’s story of the mortgage cri-sis is a true cliff-hanger.”—Ed Leamer, UCLA Anderson Economic Forecast.Berkley • 384 pp. • 978-0-425-23376-4 • $16.00

David Nasawandrew carnegie“Never has this story been told so thor-oughly or so well as Nasaw tells it in this massive and monumental biography.”—Jonathan Yardley, The Washington Post.Penguin • 896 pp. • 978-0-14-311244-0 • $20.00A New York Times, Los Angeles Times, Boston Globe, and BusinessWeek Book of the Year

Daniel Okrentgreat fortuneThe Epic of Rockefeller Center“With characters worthy of a Dickens novel, a supremely gifted writer makes the greatest city on earth come elegantly alive.”—Ken Burns. Penguin • 528 pp. • 978-0-14-200177-6 • $16.00A BusinessWeek Top Ten Business Book

Frank PartnoyfiascoThe Inside Story of a Wall Street TraderAs a young derivatives salesman at Mor-gan Stanley, Partnoy learned to buy and sell billions of dollars worth of securi-ties that were so complex many traders themselves didn’t understand them. In his behind-the-scenes look at the trading floor and offices of one of the world’s top investment firms, he recounts the macho attitudes and fiercely competitive culture.Penguin • 288 pp. • 978-0-14-027879-8 • $16.00

New!Michael A. Perinothe hellhound of wall streetHow Ferdinand Pecora’s Investigation of the Great Crash Forever Changed American FinanceA gripping and timely account of the Senate lawyer who forever changed the relationship between Washington and Wall Street. “A thorough, well-written history that shows how the past can be prologue.”—Kirkus.Penguin Press • 352 pp. • 978-1-59420-272-8 • $27.95Penguin • 368 pp. • 978-0-14-312003-2 • $17.00Paperback available October 2011 A Bloomberg Book of the Year

New!John Paul Rathbonethe sugar king of havanaThe Rise and Fall of Julio Lobo, Cuba’s Last TycoonThe story of the wealthiest man in pre-revolutionary Cuba, whose lofty lifestyle and dramatic fall mirrored the metamor-phosis of pre-revolutionary Cuba. “An entertaining biography that is also a por-trait of Cuba between the island’s inde-pendence in the late nineteenth century and Fidel Castro’s march into Havana in January 1959.”—The Wall Street Journal.Penguin • 320 pp. • 978-0-14-311933-3 • $16.00A Bloomberg Book of the Year

New!Ron ReaganMy father at 100A MemoirRon Reagan traces the sources of his fa-ther’s values in his early years.Viking • 352 pp. • 978-0-670-02259-5 • $27.95

New!Jeff Ryansuper MarioHow Nintendo Conquered America The story of Nintendo’s rise and the be-loved icon who made it possible.Portfolio • 304 pp. • 978-1-59184-405-1 • $26.95

Cynthia Saltzmanold Masters, new worldAmerica’s Raid on Europe’s Great PicturesHow the industrial tycoons of America’s Gilded Age instigated a frenzied compe-tition for Europe’s Old Master paintings, launching an unprecedented migration of art across the Atlantic. 8-page b/w insert.Penguin • 352 pp. • 978-0-14-3115311 • $16.00



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Jon SavageteenageThe Prehistory of Youth Culture: 1875–1945“Compulsive reading...a rich, rewarding book that makes an important contribu-tion to cultural history.”—Camille Paglia, The New York Times Book Review.Penguin • 576 pp. • 978-0-14-025415-0 • $17.00

New!Kathleen SharpBlood feudThe Man Who Blew the Whistle on One of the Deadliest Prescription Drugs EverThe electrifying true tale of Big Pharma’s power, regulatory weakness, and the ter-rifying vulnerability of millions of inno-cent patients.Dutton • 448 pp. • 978-0-525-95240-4 • $27.95

New!Rachel Shteirthe stealA Cultural History of Shoplifting The first serious study of shoplifting, tracking the fascinating history of this ancient crime that cost American retail-ers $11.7 billion in 2009. Penguin Press • 272 pp. • 978-1-59420-297-1 • $25.95

Julia Flynn Silerthe house of MondaviThe Rise and Fall of an American Wine DynastyGotham • 464 pp. • 978-1-59240-367-7 • $16.00A BusinessWeek Book of the Year

Robert Skidelskyjohn Maynard keynes1883-1946: Economist, Philosopher, StatesmanNow in one volume, revised and abridged, “a masterpiece of biographical and historical analysis” (The New York Times Book Review).Penguin • 1,056 pp. • 978-0-14-303615-9 • $35.00

Adam Smiththe wealth of nations, Books i-iiiEdited with an Introduction and Notes by Andrew SkinnerPenguin Classics • 544 pp. • 978-0-14-043208-4 • $14.00

the wealth of nations, Books iv-vEdited with an Introduction and Notes by Andrew SkinnerPenguin Classics • 672 pp. • 978-0-14-043615-0 • $15.00Also available: The Theory of Moral Sentiments 978-0-14-310592-3

Brad Snydera well-paid slaveCurt Flood’s Fight for Free Agency in Professional SportsExamines All-Star center fielder Curt Flood and his long-misunderstood law-suit that, although ultimately defeated in the Supreme Court, ushered in the era of free agency that all professional athletes enjoy today.Plume • 480 pp. • 978-0-452-28891-1 • $16.00

New!Andrew Ross Sorkintoo Big to failThe Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves“Sorkin’s prodigious reporting and lively writing put the reader in the room for some of the biggest-dollar conference calls in history....Sorkin skillfully cap-tures the raucous enthusiasm and riotous greed that fueled this rational irrational-ity.”—The New York Times Book Review. Penguin • 624 pp. • 978-0-14-311824-4 • $18.00

New!Steve Stoutethe tanning of aMericaHow Hip-Hop Created a Culture that Rewrote the Rules of the New Economy“Argues that hip-hop blurred ‘cultural and demographic lines so permanently that it laid the foundation’ for the transforma-tion he calls ‘tanning,’ a process that would ‘alter the landscape of America—racially, socially, politically, and especially economi-cally.’”—Publishers Weekly. Gotham • 320 pp. • 978-1-592-40481-0 • $26.00

New!Ben Tarnoffa counterfeiter’s paradiseThe Wicked Lives and Surprising Adventures of Three Early American Moneymakers“Tarnoff captures the wild early years of America’s financial system through a delightful angle: the escapades of three counterfeiters. It’s a colorful tale but also an enlightening one. It helps us under-stand our financial culture back then—and even today.”—Walter Isaacson. Pub-lished in hardcover as Moneymakers.Penguin • 384 pp. • 978-0-14-312077-3 • $17.00Available March 2012



business history / sales, marketing, & entrepreneurship

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Dana ThomasdeluxeHow Luxury Lost Its Luster“A crisp, witty social history….[Thomas] traces the evolving face of the luxury goods business, from design through marketing to showroom sales.”—The New York Times.Penguin • 384 pp. • 978-0-14-311370-6 • $16.00

New!John B. ThompsonMerchants of cultureThe Publishing Business in the Twenty-First CenturySociology professor Thompson charts the publishing business’s transformation since the 1960s. “All you need to know about the industry at a time of momen-tous change”—Drake McFeely, chairman and president, W. W. Norton & Company.Plume • 336 pp. • 978-0-452-29772-2 • $16.00Available Apri l 2012

Adam Toozethe wages of destructionThe Making and Breaking of the Nazi Economy“Virtually every page of his book con-tains something new and thought-pro-voking.”—Michael Burleigh, The Sunday Times (London).Penguin • 848 pp. • 978-0-14-311320-1 • $22.00

New!Sam Howe Verhovekjet ageThe Comet, the 707, and the Race to Shrink the World“A page-turning detective story with char-acters as finely drawn as those in a work of fiction, and infused with an infectious sense of wonder that drove ordinary men and women to reach for extraordinary heights.”—The New York Times.Gotham • 272 pp. • 978-1-583-33436-2 • $16.00

New!Morgan WitzeltataThe Evolution of a Corporate BrandWitzel explores the unique relationship between the Tata group and the Indian people, describing its origins, how Tata’s reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.Penguin Global • 256 pp. • 978-0-670-08406-7 • $20.00

sales, Marketing, & entrepreneurship

Rick BarreraoverproMise and overdeliverHow to Design and Deliver Extraordinary Customer ExperiencesRevised edition“Explains how to create and keep break-through brand promise….An excellent book.”—Booklist.Portfolio • 240 pp. • 978-1-59184-268-2 • $25.95

Scott Bedburywith Stephen Fenichella new Brand world8 Principles for Achieving Brand Leadership in the 21st CenturyPenguin • 240 pp. • 978-0-14-200190-5 • $16.00

New!Scott BelskyMaking ideas happenOvercoming the Obstacles Between Vision and Reality “Belsky provides a compendium of the knowledge one needs to turn a great idea into something tangible.”—John Batelle, Co-founder of Wired.Portfolio • 256 pp. • 978-1-59184-312-2 • $26.95Portfolio • 256 pp. • 978-1-59184-411-2 • $16.00Paperback available Apri l 2012

New!Ryan Blair with Don Yaegernothing to lose, everything to gainHow I Went from Gang Member to Multimillionaire EntrepreneurThrust from middle class security into poverty, Blair joined a gang before a new mentor showed him how having nothing to lose could be the foundation of entre-preneurial success.Portfolio • 240 pp. • 978-1-59184-403-7 • $25.95

New!Jeanne Bliss“i love you More than My dog” Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad “If you want to be a business that is de-fined by not only how many new cus-tomers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recom-mend reading this book!”—Tony Hsieh, CEO, Zappos.com.Portfolio • 224 pp. • 978-1-59184-441-9 • $15.00Paperback available October 2011


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New!Richard L. Brandtthe google guysInside the Brilliant Minds of Google Founders Larry Page and Sergey BrinThrough interviews with current and former employees, competitors, part-ners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the com-pany and clarifies a number of miscon-ceptions.Portfolio • 272 pp. • 978-1-59184-412-9 • $14.00

New!one clickJeff Bezos and the Rise of Amazon.comAn insightful look at how Amazon re-ally works and how its founder and CEO makes it happen.Portfolio • 224 pp. • 978-1-59184-375-7 • $25.95Available November 2011

New!Richard Bransonscrew Business as usualOne of the world’s most famous and ad-mired business leaders shows how to run a profitable business while also improv-ing the world.Portfolio • 288 pp. • 978-1-59184-434-1 • $26.95Available November 2011

Business stripped BareAdventures of a Global EntrepreneurThe chairman of the Virgin Group shares the inside track on his life in business and reveals the truth about his most risky deals.Portfolio • 368 pp. • 978-1-59184-406-8 • $16.00

New!Norm Brodskyand Bo Burlinghamstreet sMartsAn All-Purpose Tool Kit for Entrepreneurs “An excellent handbook for entrepre-neurs, stressing the thinking necessary to deal with many different situations and to identify and capture opportunities as they arise . . . Required reading for those planning a new venture.”—Booklist.Portfolio • 288 pp. • 978-1-59184-320-7 • $16.00

the knackHow Street-Smart Entrepreneurs Learn to Handle Whatever Comes UpThe authors of the popular Inc. column show how small-business people can deal with all kinds of tricky situations.Portfolio • 256 pp. • 978-1-59184-221-7 • $25.5

New!Philip Delves Broughtonthe art of the saleLearning from the Masters About the Business of LifeA revelatory examination of the elusive mix of talents that sparks successful sell-ing and the essential role of sales in busi-ness, religion, romance, art, and every other corner of human experience.Penguin Press • 320 pp. • 978-1-59420-332-9 • $27.95Available Apri l 2012

Bo BurlinghamsMall giantsCompanies That Choose to Be Great Instead of Big“This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth’s sake in favor of a passionate dedication to be-coming the absolute best.”—Jim Collins, author of Good to Great.Portfolio • 268 pp. • 978-1-59184-149-4 • $16.00Finalist, Financial Times and Goldman Sachs Business Book of the Year

New!Bob Burg and John David Manngo-givers sell MoreApplying the lessons of the bestselling par-able The Go-Giver to real-world situations.Portfolio • 208 pp. • 978-1-59184-308-5 • $21.95Also Available: The Go-Giver and It’s Not About You, see page 29

New!Jeffrey BussgangMastering the vc gaMeA Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms Bussgang offers high-level insights, col-orful stories, and practical advice gath-ered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCS.Portfolio • 256 pp. • 978-1-59184-325-2 • $25.95Portfolio • 256 pp. • 978-1-59184-444-0 • $16.00Paperback available October 2011

New!John A. Byrneworld changersConversations with the 25 Greatest Entrepreneurs of Our Time From Amazon’s Jeff Bezos to Howard Schultz of Starbucks, this series of in-terviews shows the mix of creativity and imagination with managerial know-how and financial acumen that make entre-preneurs thrive.Portfolio • 256 pp. • 978-1-59184-450-1 • $26.95Available December 2011



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New!Jonathan L. S. Byrnesislands of profit in a sea of red inkWhy 40 Percent of Your Business Is Unprofitable and How to Fix It “Jonathan’s rare combination of academ-ic’s insight and practitioner’s experience has enabled him to create a series of im-portant business innovations that have really worked.”—Roy Shapiro, Harvard Business School.Portfolio • 304 pp. • 978-1-59184-349-8 • $27.95

New!Erik Caloniusten steps aheadWhat Separates Successful Business Visionaries from the Rest of Us “[A]n engaging read for lovers of good science writing and business biogra-phies. Mr. Calonius writes with a strong personal style that is immensely read-able and feels like a conversation with a friend.”—NY Journal of Books. Portfolio • 256 pp. • 978-1-59184-376-4 • $25.95

Ram Charanwhat the custoMer wants you to knowHow Everybody Needs to Think Differently about Sales“An excellent primer for any business looking to drive better sales results and profitable growth.”— John A. Luke, CEO, MeadWestvaco. Charts, drawings.Portfolio • 192 pp. • 978-1-59184-165-4 • $21.95

New!Andrew Clancyand The Editors at Soundview Executive Book Summariesthe sales gurusLessons from the Best Sales Books of All Time Insightful and easy-to-read summaries of eighteen books from some of best minds in sales.Portfolio • 320 pp. • 978-1-59184-338-2 • $27.95

New!Barbara Corcoranwith Bruce Littlefieldshark talesHow I Turned $1,000 into a Billion Dollar Business “The book offers details of [Corcoran’s] diz-zying rise from dyslexic D-student grow-ing up with nine siblings in Edgewater to queen of Manhattan real estate.”—People. Portfolio • 320 pp. • 978-1-59184-418-1 • $15.00

New!Felix Dennisthe narrow roadA Brief Guide to the Getting of Money One of the world’s most successful media moguls, the founder of Maxim, shares eighty-eight tips for starting a business and getting rich.Portfolio • 240 pp. • 978-1-59184-373-3 • $25.95

how to get richOne of the World’s Greatest Entrepreneurs Shares His Secrets“Well-founded advice based on hard-won experience.”—Financial Times.Portfolio • 320 pp. • 978-1-59184-271-2 • $16.00

New!Stephen Dennykilling giants10 Strategies to Topple the Goliath in Your Industry Denny profiles more than thirty companies that showcase how smart, nimble compa-nies can outmaneuver larger competitors. “Learn why quick and dirty is better than shock and awe in this timely book.”—Guy Kawasaki, author of Enchantment.Portfolio • 256 pp. • 978-1-59184-383-2 • $25.95

Chris Denove and James PowersatisfactionHow Every Great Company Listens to the Voice of the CustomerThe ultimate guide to customer satisfac-tion, from the people who understand it better than anyone Portfolio • 288 pp. • 978-1-59184-164-7 • $14.95

New!Matthew Dixonand Brent Adamsonthe challenger saleTaking Control of the Customer Conversation Explains how to deliver a distinctive pur-chase experience that drives higher levels of customer loyalty, and greater growth. Portfolio • 256 pp. • 978-1-59184-435-8 • $27.95Available November 2011

New!Michael Ellsbergthe education of MillionairesIt’s Not What You Think and It’s Not Too Late Ellsberg interviews a wide array of self-educated successes, and draws on these entrepreneurs to highlight key principles they rely on for educating themselves and achieving success in the real world. Portfolio • 256 pp. 978-1-59184-420-4 • $27.95Available October 2011



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New!Emilio Estefanthe rhythM of successHow an Immigrant Produced his Own American DreamForeword by Quincy Jones Emilio Estefan—husband to singer Glo-ria Estefan and founder of the Latin pop legend Miami Sound Machine—came to the United States as a Cuban refugee and went on to become one of the most suc-cessful producers in music history and a self-made entrepreneur. He shares the secrets of his success. Celebra • 240 pp. • 978-0-451-23077-5 • $15.00

Also available in a Spanish-language edition: ritMo al exitoComo Un Inmigrante Hizo Su Propio Sueno Americano Translated by Karelia Baez Celebra • 256 pp. • 978-0-451-23204-5 • $15.00

Edgar A. Falk1001 ideas to create retail exciteMentRevised editionPublic relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environ-ment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.Prentice Hall Press • 304 pp. • 978-0-7352-0343-3 • $20.00

New!Louis FerranteMoB rulesWhat the Mafia Can Teach the Legitimate Businessman “It’s very rare when someone from Lou’s world has the heart of a writer. Criminal experiences don’t usually lead to great insights. Louis Ferrante is different—his talent for storytelling shines through in Mob Rules.”—Nicholas Pileggi, author of Casino.Portfolio • 272 pp. • 978-1-59184-398-6 • $25.95

New!Thomas A. Freesesell yourself firstThe Most Critical Element in Every Sales Effort Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include us-ing conversational dynamics, influencing the customer’s buying criteria, justifying costs, and creating curiosity about the product.Portfolio • 256 pp. • 978-1-59184-365-8 • $25.95

New!Seth GodinlinchpinAre You Indispensable?Linchpins are the essential building blocks of great organizations. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. In today’s world, they get the best jobs and the most freedom. “This is what the fu-ture of work (and the world) looks like. Actually, it’s already happening around you.”—Tony Hsieh, CEO, Zappos.com.Portfolio • 256 pp. • 978-1-59184-409-9 • $16.00

triBesWe Need You to Lead Us“Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.”—Former U.S. senator Bill Bradley.Portfolio • 160 pp. • 978-1-59184-233-0 • $20.95

the dipA Little Book That Teaches You When to Quit (and When to Stick)Portfolio • 96 pp. • 978-1-59184-166-1 • $12.95

MeatBall sundaeIs Your Marketing Out of Sync?Portfolio • 256 pp. • 978-1-59184-174-6 • $23.95

purple cowTransform Your Business by Being RemarkablePortfolio • 224 pp. • 978-1-59184-317-7 • $22.95Also available: All Marketers Are Liars 978-1-59184-303-0, The Big Moo 978-1-59184-103-6, Free Prize Inside 978-1-59184-167-8, Small Is the New Big 978-1-59184-126-7.For more on Seth Godin visit www.sethgodin.typepad.com

New!Mimi Gosswhat is your one sentence?How to Be Heard in the Age of Short Attention SpansMaster the one-sentence pitch.Prentice Hall Press • 192 pp. • 978-0-7352-0463-8 • $15.00Available Apri l 2012

Bruce Greenwald and Judd KahncoMpetition deMystifiedA Radically Simplified Approach to Business Strategy“The best of the strategy books now or soon to be in the stores.”—The New York Times.Portfolio • 146 pp. • 978-1-59184-180-7 • $18.00



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New!John Hlinkoshare, retweet, repeatGet Your Message Read and SpreadA guide to creating buzz in the digital age—and getting people to spread your message for you.Prentice Hall Press • 256 pp. • 978-0-7352-0461-4 • $18.95Available January 2012

New!Todd Henrythe accidental creativeHow to Be Brilliant at a Moment’s Notice “I was struck with how relevant and practi-cal this book is for anyone in the creative field at any level. It is full of invaluable life lessons.”—Tim Hale, SVP of Marketing and Design Communications, Fossil.Portfolio • 240 pp. • 978-1-59184-401-3 • $25.95

Chet Holmesthe ultiMate sales MachineTurbocharge Your Business with Relentless Focus on 12 Key StrategiesForeword by Michael GerberNotes by Jay Conrad LevinsonPortfolio • 272 pp. • 978-1-59184-215-6 • $15.00

Mark HughesBuzzMarketingGet People to Talk About Your StuffPortfolio • 256 pp. • 978-1-59184-213-2 • $15.00

Sam Hornpop!Stand Out in Any CrowdAn easy-to-implement process for gen-erating instant intrigue and word-of-mouth buzz.Perigee • 256 pp. • 978-0-399-53361-7 • $14.95

New!John Jantschthe referral engineTeaching Your Business to Market Itself Get your customers to do your best mar-keting for you.Portfolio • 256 pp. • 978-1-59184-311-5 • $25.95

New!Ben JohnsonMoney talks, Bullsh*t walksInside the Contrarian Mind of Billionaire Mogul Sam Zell The first book to chronicle the career of larger than life dealmaker Sam Zell.Portfolio • 256 pp. • 978-1-59184-300-9 • $25.95

New!Steven Johnsonwhere good ideas coMe froMThe Natural History of InnovationSee page 9

New!Josh Kaufmanthe personal MBaMaster the Art of Business “After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that mat-ters.”—Seth Godin, author of Linchpin.Portfolio • 416 pp. • 978-1-59184-352-8 • $27.95

New!Guy KawasakienchantMentThe Art of Changing Hearts, Minds, and Actions The author of the international bestseller The Art of the Start offers a new perspec-tive on the art of influence.Portfolio • 240 pp. • 978-1-59184-379-5 • $26.95

reality checkThe Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitionPortfolio • 496 pp. • 978-1-59184-394-8 • $18.00

the art of the startThe Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingPortfolio • 240 pp. • 978-1-59184-056-5 • $27.95

New!Donald R. Keoughthe ten coMMandMents for Business failureWith a Foreword by Warren BuffetThe New York Times bestseller that “will teach you more about business success than a whole shelf full of books.”—Bill Gates. “A must-read for every leader.”—Jack Welch.Portfolio • 208 pp. • 978-1-59184-413-6 • $15.00

New!Andy Kesslereat peopleAnd Other Unapologetic Rules for Game-Changing Entrepreneurs Kessler explains how the world’s greatest entrepreneurs don’t just start successful companies—they overturn entire indus-tries. He offers twelve surprising and controversial rules for these radical en-trepreneurs.Portfolio • 256 pp. • 978-1-59184-377-1 • $25.95



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Mahan Khalsa with Randy Illiglet’s get real or let’s not playTransforming the Buyer/Seller RelationshipForeword by Stephen R. Covey“A powerful, breakthrough book....You will find that you can, indeed, create win-win by focusing entirely on helping cli-ents succeed.”—Stephen R. Covey.Portfolio • 256 pp. • 978-1-59184-226-2 • $27.95

New!Bob Knowlingyou can get there froM here The Bridge from Struggle to SuccessA memoir of a determined kid who be-came one of the business world’s best change leaders. Portfolio • 272 pp. • 978-1-19184-422-8 • $26.95Available October 2011

New!Jill Konrathsnap sellingSpeed Up Sales and Win More Business with Today’s Frazzled Customers “Konrath...rewrote the book on selling....SNAP Selling is more than a good acronym—it’s a sales book for our times.”—Charles H. Green, author of Trust-based Selling.Portfolio • 320 pp. • 978-1-59184-330-6 • $25.95

New!Paul Kurnit and Steve Lancethe little Blue Book of MarketingBuild a Killer Plan in Less Than a Day A step-by-step guide to creating an ac-tionable marketing plan—fast.Portfolio • 288 pp. • 978-1-59184-305-4 • $21.95

Steve Lance and Jeff Wollthe little Blue Book of advertising52 Small Ideas That Can Make a Big DifferencePortfolio • 256 pp. • 978-1-59184-124-1 • $19.95

Michael LeBoeuf, Ph.D.how to win custoMers and keep theM for lifeRevised editionBerkley • 256 pp. • 978-0-425-17501-9 • $15.00

the Business of design

New!Warren Berger and Bruce Maucad Monkeys, dinosaur BaBies, and t-shaped peopleInside the World of Design Thinking and How it Can Spark Creativity and Innovation“Berger utilizes anecdotal storytelling, one of the best teaching methods, and combines it with actual examples of cre-ative solutions—among the most power-ful tools any educator can use to elicit creative and innovative thinking from learners.”—John E. Martin-Rutherford, Harrington College of Design. Published in hardcover as Glimmer.Penguin • 352 pp. • 978-0-14-311802-2 • $17.00

Milton Glaserart is workGlaser looks to the future in Art Is Work and considers the central role of tradi-tion in the creation of new work. Glaser, one of the most influential figures in the history of international design, considers not only his own work and the current scene, but argues passionately that art and the creative life are serious business.Overlook • 272 pp. • 978-1-59020-006-3 • $50.00

New!Jay Greenedesign is how it worksHow the Smartest Companies Turn Products into Icons From Apple to Clif Bar to Lego, Jay Greene illuminates a series of fascinating case studies of design-oriented compa-nies, to show that effective design needs to be prioritized in all stages of develop-ment. As Steve Jobs says, “It’s not just what it looks like and feels like. Design is how it works.”Portfolio • 240 pp. • 978-1-59184-322-1 • $25.95

Raymond Loewyindustrial designPresents the pioneering half-century of Loewy’s career with photographs of his most famous designs and personal ac-counts of his life in design. Among the thousands of well-known forms and shapes that he created are the Coca-Cola bottle, the Studebaker, the U.S. Post Of-fice logo, streamlined trains and ocean liners, the Shell and Exxon logos, NASA’s Skylab, and the interior of the Concorde.Overlook • 256 pp. • 978-1-58567-985-0 • $45.00

college faculty inforMation service (cfis)

Join the College Faculty Information Service for personal assistance and complimentary examination copies. See page 57 for more info or visit www.penguin.com/facinfo.



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New!Nancy LublinzilchHow Businesses and Not-for-Profits Can Get More Bang with Less Buck“It is time that business started to tap the valuable know-how of the best nonprof-its rather than dismissing the whole lot as hopelessly inefficient.”—The Economist.Portfolio • 256 pp. • 978-1-59184-314-6 • $25.95Portfolio • 256 pp. • 978-1-59184-445-7 • $15.00Paperback available November 2011

New!Amber Macpower friendingDemystifying Social Media to Grow Your Business “Social media is becoming the operating system for society, and Amber under-stands exactly how to thrive in this new environment.”—Don Tapscott, author of Wikinomics.Portfolio • 256 pp. • 978-1-59184-328-3 • $24.95

New!Harvey Mackaythe Mackay MBa of selling in the real world The legendary Harvey Mackay is back with the sum total of decades of sales know-how—teaching go-getters how to make the sale and hit the numbers, day in and day out.Portfolio • 272 pp. • 978-1-59184-387-0 • $26.95Available November 2011

New!use your head to get your foot in the doorJob Search Secrets No One Else Will Tell You “Drawing on his amazing experiences, [Mackay] shares invaluable advice.”—Lou Holtz. “Highly recommended for job seekers and career changers at all experi-ence levels.”—Library Journal.Portfolio • 368 pp. • 978-1-59184-343-6 • $16.00

Skip McGrathtitaniuM eBayA Tactical Guide to Becoming a Millionaire Powerseller2nd editionAlpha • 560 pp. • 978-1-59257-842-9 • $24.95

New!Adam Michaelsonthe foreclosure of aMericaLife Inside Countrywide Home Loans and the Selling of the American Dream See page 14

Chris Murray and the editors of Soundview Executive Book Summariesthe Marketing gurusLessons from the Best Marketing Books of All TimePortfolio • 304 pp. • 978-1-59184-105-0 • $24.95

Darcy Rezac, Judy Thomson, and Gayle Hallgrenwork the pond!Use the Power of Positive Networking to Leap Forward in Work and LifePrentice Hall Press • 224 pp. • 978-0-7352-0402-7 • $16.95

New!Dan RoamBlah Blah BlahWhat to Do When Words Don’t WorkThe acclaimed author of The Back of the Napkin uses visual thinking and problem solving as an original approach to think-ing about and working with complex ideas. Portfolio • 368 pp. • 978-1-59184-459-4 • $28.95Available November 2011

New!unfolding the napkinThe Hands-On Method for Solving Complex Problems with Simple Pictures “The management consultant and his Sharpies have conducted workshops at an impressive list of organizations....Now, with Unfolding the Napkin, Roam squeezed his four-day workshop into a workbook so everyone can follow along.”—USA Today. Portfolio • 320 pp. • 978-1-59184-319-1 • $22.00

the Back of the napkinSolving Problems and Selling Ideas with Picturesexpanded editionPortfolio • 304 pp. • 978-1-59184-306-1 • $29.95

John Rosen and Annamaria Turanostopwatch MarketingTake Charge of the Time When Your Customer Decides to BuyPortfolio • 256 pp. • 978-1-59184-194-4 • $25.95

New!Eric Ryan and Adam Lowry with Lucas Conleythe Method MethodSeven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside DownAn inspiring case study for the next gen-eration of start-ups by the unconvention-al founders of Method.Portfolio • 272 pp. • 978-1-59184-399-3 • $26.95


sales, marketing, & entrepreneurship / f inancial markets

23

David Ryneckideals on the greenLessons on Business and Golf from America’s Top ExecutivesEnlightening stories about the people who rely on golf to drive their business success, from John D. Rockefeller a cen-tury ago to Donald Trump today.Portfolio • 208 pp. • 978-1-59184-407-5 • $15.00

New!Aaron Shapirousers, not custoMersWho Really Determines the Success of Your BusinessShapiro’s digital agency HUGE helps companies adapt their businesses to serve the needs of today’s wired con-sumers, and here shares some successful strategies used by JetBlue, Target, L’Oreal, and others.Portfolio • 320 pp. • 978-1-59184-386-3 • $26.95Available November 2011

New!Pamela Slimescape froM cuBicle nationFrom Corporate Prisoner to Thriving Entrepreneur “A thoughtful, accessible and forthcoming account of exactly what it takes to leave the corporate world behind.”—Entrepreneur.Berkley • 384 pp. • 978-0-425-23284-2 • $15.00

Michael TreacydouBle-digit growthHow Great Companies Achieve It—No Matter WhatUses case studies from industry leaders such as Dell, Home Depot, and GE. Portfolio • 240 pp. • 978-1-59184-066-4 • $16.00

New!John WarrillowBuilt to sellCreating a Business That Can Thrive Without YouJohn Warrillow illustrates a common mistake entrepreneurs make, showing how to build a business that is not only profitable, but can stand on its own.Portfolio • 176 pp. • 978-1-59184-397-9 • $24.95

John Zagula and Richard Tongthe Marketing playBookFive Battle-Tested Plays for Capturing and Keeping the Lead in Any MarketPortfolio • 336 pp. • 978-1-59184-038-1 • $22.95

financial Markets

Todd G. Buchholznew ideas froM dead econoMistsAn Introduction to Modern Economic ThoughtForeword by Martin Feldstein“This wide-ranging survey of economic thought combines a witty and clear expo-sition with a high degree of accuracy.”—Milton Friedman.Plume • 368 pp. • 978-0-452-28844-7 • $16.00Also available: Rush, see page 40

John Kenneth Galbraitha short history of financial euphoriaSee page 12

New!Dan Gardnerfuture BaBBleWhy Expert Predictions Are Next to Worthless, and You Can Do Better “If you are paying a lot of money for forecasting services…put your orders on hold until you have had a chance to read this book—a rare mix of superb scholar-ship and zesty prose.”—Philip Tetlock, UC Berkeley.Dutton • 320 pp. • 978-0-525-9520-5 • $26.95Plume • 320 pp. • 978-0-452-29757-9 • $16.00Paperback available March 2012Also available, The Science of Fear, see page 41

New!Charles Goyettethe dollar MeltdownSurviving the Impending Currency Crisis with Gold, Oil, and Other Unconventional Investments “Goyette does a great job explaining why America faces a looming financial crisis and outlines commonsense strategies for individuals to protect themselves and their families. This book truly is a must read.”—Congressman Ron Paul.Portfolio • 272 pp. • 978-1-59184-370-2 • $17.00

Carla A. Harrisexpect to winProven Strategies for Success from a Wall Street VetOne of Fortune’s “50 Most Powerful Black Executives in America” shares what she has learned during her 20 years on Wall Street.Plume • 240 pp. • 978-0-425-29590-2 • $15.00



f inancial markets

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New!Ron Insanahow to Make a fortune froM the Biggest Market opportunities in u.s. historyA Guide to the 7 Greatest Bargains from Main Street to Wall Street A CNBC senior analyst reveals what you need to know to take advantage of today’s economy to rebound and rebuild lost nest eggs and fortunes.Avery • 224 pp. • 978-1-58333-420-1 • $16.00

Bruce M. Kamichhow technical analysis worksForeword by Steve NisonDelineates in clear and concise terms the basics of charting and analysis, and how technical analysis can help investors identify trends. 40 charts and graphs. Prentice Hall Press • 320 pp. • 978-0-7352-0270-2 • $40.00A New York Institute of Finance Book

Jason Kellythe neatest little guide to stock Market investing“There is no other book on the market like this one.”—Michael H. Sherman, chair-man, Sierra Global Management, LLC.Plume • 304 pp. • 978-0-452-28921-5 • $15.00

Russ Koesterichthe etf strategistBalancing Risk and Reward for Superior ReturnsPortfolio • 272 pp. • 978-1-59184-207-1 • $39.95

New!Josh Kosmanthe Buyout of aMericaHow Private Equity Is Destroying Jobs and Killing the American Economy“With exhaustive research and a rogues’ gallery of interviews, journalist Kosman puts together a convincing and disquiet-ing argument.”—Publishers Weekly.Portfolio • 288 pp. • 978-1-59184-369-6 • $16.00

New!Randall Lanethe zeroesMy Misadventures in the Decade Wall Street Went InsaneThe founder of Trader Monthly and now editor at large at The Daily Beast gives “a delicious, salacious recounting of Wall Street’s bloated decade” (BusinessWeek).Portfolio • 368 pp. • 978-1-59184-437-2 • $16.00A Bloomberg Book of the Year

James Lowell investing froM scratchA Handbook for the Young InvestorPenguin • 432 pp. • 978-0-14-303684-5 • $16.00

Janet LoweBenjaMin grahaM on value investingLessons from the Dean of Wall StreetPenguin • 272 pp. • 978-0-14-025534-8 • $14.95

Cornelius Lucatrading in the gloBal currency MarketsThird editionClearly and concisely analyzes the various currencies, market forces, and emerging technologies—and illuminates them all with real-world examples and graphics.Prentice Hall Press • 512 pp. • 978-0-7352-0421-8 • $75.00

Lawrence G. McMillanoptions as a strategic investMentFourth editionPrentice Hall Press • 1,024 pp. • 978-0-7352-0197-2 • $85.00A New York Institute of Finance BookAlso in available: Study Guide for the Fourth Edition of Options as a Strategic Investment 978-0-7352-0238-2

New!Nouriel Roubini and Stephen Mihmcrisis econoMics: A Crash Course in the Future of FinanceSee page 7

New!Timothy Taylor the instant econoMist Everything You Need to Know About How Money WorksA one-stop shop for understanding the key principles of economics—both mac-roeconomics and microeconomics.Plume • 272 pp. • 978-0-452-29752-4 • $16.00Available February 2012

David M. Weissfinancial instruMentsEquities, Debt, Derivatives, and Alternative InvestmentsThe definitive guide to all of the financial products currently traded in the world’s markets, including exotic investments such as securities, futures, and swaps.Portfolio • 400 pp. • 978-1-59184-227-9 • $65.00

after the trade is MadeProcessing Securities TransactionsRevised Third editionPortfolio • 544 pp. • 978-1-59184-127-2 • $55.00


negotiation & communication

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New!Catherine Blyththe art of conversationA Guided Tour of a Neglected Pleasure Blyth points out the sorry state of disre-pair that conversation has fallen into—and then, taking examples from history, literature, philosophy, anthropology, and popular culture, she gives us the tools to rebuild. “Will make your next foray into a bar or business reception much more entertaining.”—Los Angeles Times.Gotham • 304 pp. • 978-1-592-40497-1 • $15.00

Sandra A. Crowesince strangling isn’t an optionDealing with Difficult People: Common Problems and Uncommon SolutionsPerigee • 288 pp. • 978-0-399-52540-7 • $14.95

New!Donald Dell with John Boswellnever Make the first offer (except when you should)Wisdom from a Master Dealmaker“An educational and entertaining book about how to make a deal. [Dell] is truly a master of his game.”—Frederick W. Smith, President and CEO of FedEx Cor-poration.Portfolio • 224 pp. • 978-1-59184-346-7 • $16.00

Michael Doyle and David Straushow to Make Meetings work!Berkley • 320 pp. • 978-0-425-13870-0 • $14.00

Roger Fisher and Daniel ShapiroBeyond reasonUsing Emotions as You NegotiatePenguin • 256 pp. • 978-0-14-303778-1 • $15.00

New!Roger Fisher, William Ury, and Bruce Pattongetting to yesNegotiating Agreement Without Giving InUpdated and Revised edition“By far the best thing I’ve ever read about negotiation.”—John Kenneth Galbraith. Penguin • 240 pp. • 978-0-14-311875-6 • $16.00

Roger Fisher and Danny Ertelgetting ready to negotiateThe Getting to Yes WorkbookPenguin • 224 pp. • 978-0-14-023531-9 • $16.00

Don Gaborwords that winWhat to Say to Get What You WantPrentice Hall Press • 288 pp. • 978-0-7352-0342-6 • $15.95

New!Chris St. Hilaire and Lynette Padwa27 powers of persuasionSimple Strategies to Seduce Audiences & Win Allies“[St. Hilaire] show[s] how executives and others can present their thoughts in ways that are palatable to others without nec-essarily compromising or losing integ-rity.” —The Miami Herald.NAL • 240 pp. • 978-0-7352-0459-1 • $15.00

New!Jim Holtje the power of storytellingCaptivate, Convince, or Convert Any Business Audience Using Stories from Top CEOsA guide to crafting unforgettable, attention-grabbing business communications—from speeches and letters to business plans. NAL • 320 pp. • 978-0-7352-0460-7 • $17.00Available December 2011

Dorothy Leedsthe 7 powers of QuestionsSecrets to Successful Communication in Life and at WorkPerigee • 320 pp. • 978-0-399-52614-5 • $14.95

New!Michael Maslansky with Scott West, Gary DeMoss, and David Saylorthe language of trustSelling Ideas in a World of Skeptics“Maslansky has written the ultimate guide to winning trust in a world that has lost it. He writes with wit, wisdom, and a commendable absence of jargon.”—Lord Gould, former polling and strategy advi-sor to Prime Minister Tony Blair.Prentice Hall Press • 288 pp. • 978-0-7352-0456-0 • $16.00

New!Lisa Earle McLeodthe triangle of truthThe Surprisingly Simple Secret to Resolving Conflicts Large and Small An engaging book that presents an el-egantly simple way to solve any conflict, large or small, drawing from the Middle Path of Buddhism.Perigee • 240 pp. • 978-0-399-53643-4 • $13.95


negotiation & communication

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Lena Claxton and Alison Woohow to say it®: Marketing with new MediaA Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and PodcastsForeword by Sandra YanceySavvy tips for generating Website copy, articles, podcast scripts, and blog posts to build a community of loyal customers online.Prentice Hall Press • 240 pp. • 978-0-7352-0432-4 • $16.95

New!Jack Griffinhow to say it®: Be indispensaBle at workWinning Words and Strategies to Get Noticed, Get Hired, and Get Ahead From the author of How to Say It® at Work, a guide that shows readers how to not only remain employed while many are losing their jobs, but prove them-selves indispensable to bosses, co-work-ers, and staff.Prentice Hall Press • 240 pp. • 978-0-7352-0454-6 • $17.95

New!how to say it® for first-tiMe ManagersWinning Words and Strategies for Earning Your Team’s Confidence An all-new guide to help first-time man-agers and supervisors develop effective communication skills for leading and inspiring their staff.Prentice Hall Press • 256 pp. • 978-0-7352-0447-8 • $16.95

how to say it® at workPower Words, Phrases, and Communication Secrets for Getting AheadRevised editionThe revised and expanded edition of the communication classic features new sec-tions on digital communication, persua-sive argument, team building, diversity issues, and green business.Prentice Hall Press • 464 pp. • 978-0-7352-0430-0 • $17.95

Sue Hershkowitz-Coorehow to say it® to sell itKey Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition“A must read for anyone who values com-munication with customers.”—Harvey Mackay.Prentice Hall Press • 224 pp. • 978-0-7352-0426-3 • $11.95

Brad Karsh with Courtney Pikehow to say it® on your résuMéA Top Recruiting Director’s Guide to Writing the Perfect Résumé for Every JobWith firsthand knowledge of how em-ployers choose candidates, the founder of JobBound offers advice to those look-ing to make a career change, reenter the workforce, or find a first job.Prentice Hall Press • 304 pp. • 978-0-7352-0434-8 • $15.95

Linda Matiashow to say it®: joB interviewsOffers the hands-on information, tools, and real-life scripts interviewees need to com-fortably and effectively pitch themselves.Prentice Hall Press • 272 pp. • 978-0-7352-0422-5 • $12.95

Phyllis Mindell, Ed.D.how to say it® for executivesThe Complete Guide to Communication for LeadersAn acclaimed expert on professional communications shows executives how to transform and empower themselves to win attention and respect; and get their ideas across with confidence and power.Prentice Hall Press • 208 pp. • 978-0-73520-388-4 • $15.95

Meryl Runion and Janelle Brittainhow to say it®: perforMance reviewsPhrases and Strategies for Painless and Productive Performance ReviewsWritten by two top business trainers, this guide reveals the strategies and language skills needed to make the most of perfor-mance appraisals.Prentice Hall Press • 224 pp. • 978-0-7352-0412-6 • $11.95

how to say it® series

With over 1.5 million copies sold, the How to Say It® series has proven to be a highly popular, easy-to-use, and valuable guide to communicating in today’s workplace.


negotiation & communication / motivation, management, & leadership

27

Laurie Puhninstant persuasionHow to Change Your Words to Change Your LifeTarcher • 320 pp. • 978-1-58542-477-1 • $14.95

Susan Scottfierce conversationsAchieving Success at Work and in Life, One Conversation at a TimeForeword by Ken BlanchardBerkley • 320 pp. • 978-0-425-19337-2 • $16.00

G. Richard Shell with Mario Moussathe art of wooUsing Strategic Persuasion to Sell Your IdeasPenguin • 320 pp. • 978-0-14-311404-8 • $16.00

G. Richard ShellBargaining for advantageNegotiation Strategies for Reasonable PeopleUpdated and Revised editionPenguin • 320 pp. • 978-0-14-303697-5 • $16.00

Muriel Solomonworking with difficult peopleRevised and expandedPrentice Hall Press • 336 pp. • 978-0-7352-0291-7 • $15.95

New!Douglas Stone, Bruce Patton, and Sheila Heendifficult conversationsHow to Discuss What Matters Most10th Anniversary editionThe 10th-anniversary edition of the New York Times business bestseller—now up-dated with “Answers to Ten Questions People Ask.”Penguin • 352 pp. • 978-0-14-311844-2 • $16.00

William Urythe third sideWhy We Fight and How We Can StopPenguin • 272 pp. • 978-0-14-029634-1 • $16.00

Ken WatanabeproBleM solving 101A Simple Book for Smart PeoplePortfolio • 128 pp. • 978-1-59184-242-2 • $22.95

Dudley Weeksthe eight essential steps to conflict resolutionPreserving Relationships at Work, at Home, and in the CommunityTarcher • 304 pp. • 978-0-87477-751-2 • $14.95

Motivation, ManageMent, & leadership

New!Sasha Abramskyinside oBaMa’s BrainA fascinating glimpse into the thinking process and leadership style of President Obama.Portfolio • 256 pp. • 978-1-59184-302-3 • $24.95

David AllenMaking it all workWinning at the Game of Work and the Business of LifeThe “oracle of organization” (Time) takes devotees of his bestselling Getting Things Done to the next level, showing how to harness intuition and move from hope to trust in decision making.Penguin • 320 pp. • 978-0-14-311662-2 • $16.00

getting things doneThe Art of Stress-Free ProductivityPenguin • 288 pp. • 978-0-14-200028-1 • $16.00

ready for anything52 Productivity Principles for Work and LifeFifty-two principles to clear your head, focus productively, create structures that work, and get in motion.Penguin • 192 pp. • 978-0-14-303454-4 • $15.00

New!Roger E. Allenwinnie-the-pooh on ManageMentIn Which a Very Important Bear and His Friends Are Introduced to a Very Important SubjectManagement consultant Roger E. Allen uses A. A. Milne’s beloved stories and characters to illustrate essential business principles, such as the establishment of clear objectives and strong leadership, the need for accurate information, and other neglected aspects of prudent man-agement.Penguin • 176 pp. • 978-0-14-311966-1 • $14.00

New!George Andersthe rare find Spotting Exceptional Talent Before Everyone Else A journalistic quest to discover the secrets of the best talent hunters, revealing how they spot superstars before anybody else.Portfolio • 288 pp. • 978-1-59184-425-9 • $26.95Available October 2011


motivation, management, & leadership

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New!Max Anderson and Peter Escher the MBa oathSetting a Higher Standard for Business Leaders “Lawyers have their oath of attorney, and doctors have that Hippocratic one, but it struck Max Anderson...that MBAs have nothing. And so he and several of his class-mates created the MBA oath, a promise to ‘act with utmost integrity and pursue my work in an ethical manner.’...These Harvard students have started an important discus-sion about doing the right thing in busi-ness, which is never a bad conversation to have.”—Fast Company.Portfolio • 288 pp. • 978-1-59184-335-1 • $24.95

Paul Ardenwhatever you think, think the opposite“A wonderfully designed manifesto of no-nonsense career advice that can be applied to almost every field.”—USA To-day.Portfolio • 160 pp. • 978-1-59184-121-0 • $15.00

New!Paul Assaiante and James Zug run to the roarCoaching to Overcome Fear The winningest coach in NCAA history shares his lessons on building and coach-ing teams of champions.Portfolio • 256 pp. • 978-1-59184-364-1 • $29.95

Janet Bray Attwood and Chris Attwoodthe passion testThe Effortless Path to Discovering Your Life Purpose“A clear, simple, and effective method to help you identify your core passions so you can create the fulfilling life you de-serve.”—John Gray.Plume • 320 pp. • 978-0-452-28985-7 • $15.00

Marcus Aureliusthe essential Marcus aureliusTranslated with an Introduction by Jacob Needleman and John P. PiazzaFresh translations of the Roman em-peror’s thoughts and aphorisms firmly situate the philosopher-king among the classic ethical traditions.Tarcher • 144 pp. • 978-1-58542-617-1 • $10.00

Alan Axelrodpatton on leadershipStrategic Lessons for Corporate WarfarePreface by George SteinbrennerForeword by William A. CohenPrentice Hall Press • 304 pp. • 978-0-7352-0297-9 • $17.00

New!Subroto Bagchi the professionalDefining the New Standard of Excellence at WorkA manifesto on what makes a great busi-ness leader in the modern era, by one of India’s most prominent and respected businessmen.Portfolio • 256 pp. • 978-1-59184-402-0 • $25.95

New!Mehrdad Baghai and James Quigleyas oneIndividual Action, Collective PowerA research team at Deloitte, co-led by their CEO, explores a fundamental ques-tion that managers everywhere must confront: “How can we get large groups of people to work together effectively—as one—toward a common goal?”Portfolio • 352 pp. • 978-1-59184-415-0 • $40.00

New!Raymond Charles Barker the power of decisionA Step-By-Step Program to Overcome Indecision and Live Without Failure Forever Barker examines the decision-making process in the individual, and provides specific steps to shift the balance of deci-sion-making power in your favor.Tarcher • 224 pp. • 978-1-58542-854-0 • $14.99

Howard Beharit’s not aBout the coffeeLessons on Putting People First from a Life at Starbucks“Behar, the keeper of Starbucks’ soul for many years, has given us a book about how to succeed anywhere—not just in business. His ten principles should be required reading for every government official and college president.”—Former U.S. Senator Bill Bradley.Portfolio • 208 pp. • 978-1-59184-272-9 • $15.00





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New!Katharine Brooks, Ed.D.you Majored in what?Mapping Your Path from Chaos to Career “Brooks has provided the liberal arts grad with exactly what they need to compete and succeed.”—Jaye R. Roseborough, Middlebury College.Plume • 320 pp. • 978-0-452-29600-8 • $15.00

W. Steven Brown13 fatal errors Managers Make and how you can avoid theM “Pragmatic and down-to-earth, yet up-lifting and inspiring....A thinking man’s book that teaches how to manage head to head and heart to heart. I highly recom-mend it.”—Zig Ziglar. Berkley • 224 pp. • 978-0-425-09644-4 • $7.99

New!Bob Burg and John David Mannit’s not aBout youA Little Story About What Matters Most in Business From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive per-suasion.Portfolio • 144 pp. • 978-1-59184-419-8 • $23.95

the go-giverA Little Story About a Powerful Business Idea“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.”—David Bach, author of The Auto-matic Millionaire.Portfolio • 144 pp. • 978-1-59184-200-2 • $19.95Also available: Go-Givers Sell More, see page 17

Tony BuzanMind Maps at workHow to Be the Best at Your Job and Still Have Time to PlayBestselling author Buzan brings his groundbreaking MindMaps® system—a colorful form of note-taking that un-leashes the brain’s creative and logical sides simultaneously—to the world of business, helping individuals and com-panies plan and strategize effectively, solve problems creatively, and recall facts easily.Plume • 256 pp. • 978-0-452-28682-5 • $18.00Also Available: The Mind Map Book 978-0-452-27322-1

New!Julia Cameron finding waterThe Art of Perseverance In this inspiring twelve-week program, the third in Julia Cameron’s beloved body of work on the creative process, Cameron offers guidance on weathering the peri-ods in an artist’s life when inspiration has run dry. Tarcher • 204 pp. • 978-1-58542-777-2 • $16.99

New!Pete Carroll with Yogi Roth win foreverLive, Work, and Play Like a Champion One of the most successful coaches in foot-ball today has taught everyone from busi-ness leaders to troubled kids on the streets of LA how to maximize their potential. With a new chapter on Carroll’s successful first season with the Seattle Seahawks.Portfolio • 240 pp. • 978-1-59184-416-7 • $15.00

Yvon Chouinardlet My people go surfingThe Education of a Reluctant BusinessmanPenguin • 272 pp. • 978-0-14-303783-5 • $17.00

Geoff Colvintalent is overratedWhat Really Separates World-Class Performers from Everybody ElseBased on scientific research, Colvin shares the secrets of extraordinary performance and shows how to apply these principles.Portfolio • 240 pp. • 978-1-59184-294-1 • $16.00Also available: Angel Customers & Demon Cus-tomers 978-1-59184-007-7

New!Roger Connors and Tom Smith change the culture, change the gaMeThe Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results Two-time New York Times bestselling authors Connors and Smith show how leaders can achieve record-breaking re-sults by quickly and effectively shaping their organizational culture to capitalize on their greatest asset—their people.Portfolio • 240 pp. • 978-1-59184-361-0 • $25.95





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New!Roger Connors and Tom Smith how did that happen?Holding People Accountable for Results the Positive, Principled Way“Definitely the ‘go-to’ book for teach-ing organizational accountability that works—without the backlash.”—Stephen R. Covey.Portfolio • 272 pp. • 978-1-59184-414-3 • $17.00

Roger Connors, Tom Smith, and Craig R. Hickmanthe oz principleGetting Results Through Individual and Organizational AccountabilityFully Revised and UpdatedPortfolio • 256 pp. • 978-1-59184-348-1 • $16.00

New!Katherine Crowley and Kathi Elster working for you isn’t working for MeHow to Get Ahead When Your Boss Holds You Back The guide for anyone who deals with dif-ficult authority figures at work. “Once again, Crowley and Elster have identified a significant and abiding workplace issue and have addressed it masterfully.”—Robert B. Cialdini, author of Influence.Portfolio • 320 pp. • 978-1-59184-368-9 • $16.00

His Holiness the Dalai Lama and Howard C. Cutler, M.D.the art of happiness at workRiverhead • 224 pp. • 978-1-59448-054-6 • $14.00Also available: Ethics for the New Millenium 978-1-57322-883-1

New!Alan Deutschman walk the walkThe #1 Rule for Real Leaders Deutschman profiles a wide range of leaders (in business, education, the military, and nonprofits) who always walked the walk, especially when times got tough. “Leaders and aspiring leaders should thank Alan Deutschman for this powerful message.”—Geoff Colvin, se-nior editor at large, Fortune.Portfolio • 208 pp. • 978-1-59184-366-5 • $15.00

New!Jonathan FieldsuncertaintyTurning Fear and Doubt into Fuel for Brilliance Drawing on extensive case studies and research, Fields shares a set of practices and environmental changes to help foster a spirit of creativity and opportunity for individuals and teams.Portfolio • 256 pp. • 978-1-59184-424-2 • $25.95Available October 2011

New!Alan Fine with Rebecca R. Merrill you already know how to Be greatA Simple Way to Remove Interference and Unlock Your Greatest Potential An accomplished tennis, golf, and ex-ecutive coach and a renowned authority on peak performance reveals his simple and proven approach to achieving break-throughs.Portfolio • 256 pp. • 978-1-59184-355-9 • $25.95

Sydney Finkelsteinwhy sMart executives failAnd What You Can Learn from Their MistakesPortfolio • 336 pp. • 978-1-59184-045-9 • $16.00

Neil Fiore, Ph.D.the now haBitA Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free PlayTarcher • 224 pp. • 978-1-58542-552-5 • $14.99

New!Christopher J. Frank and Paul F. Magnonedrinking froM the fire hoseMaking Smarter Decisions Without Drowning in InformationUseful lessons in data management, drawn from the experiences of brands like Ameri-can Express, IBM, and Microsoft. Portfolio • 256 pp. • 978-1-59184-426-6 • $26.95

Michael J. Gelb and Sarah Miller Caldicottinnovate like edisonThe Five-Step System for Breakthrough Business Success“A must-have for anyone who wants to turn creative ideas into profitable real-ity.”—Dr. Vijay Govindarajam, author of Ten Rules for Strategic Innovators. B/w photos and illustrations.Plume • 320 pp. • 978-0-452-28982-6 • $17.00




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Robin Gerberleadership the eleanor roosevelt wayTimeless Strategies from the First Lady of CourageForeword by James MacGregor BurnsPortfolio • 352 pp. • 978-1-59184-020-6 • $16.00

New!Debi Ghate and Richard E. Ralston, editorswhy BusinessMen need philosophyThe Capitalist’s Guide to the Ideas Behind Ayn Rand’s Atlas Shrugged Introduction by John AllisonA collection of essays presenting a philo-sophical defense of capitalism by Ayn Rand and other Objectivist intellectuals. NAL • 336 pp. • 978-0-451-23269-4 • $15.00

New!Michael Gates Gillhow to save your own life15 Inspiring Lessons Including: Finding Blessings in Disguise, Coping With Life’s Greatest Challenges, and Discovering Happiness at Any Age“[A] beautifully written book filled with wisdom, passion, humor and love.”—Jef-frey Zaslow, author of The Girls From Ames.Plume • 208 pp. • 978-1-592-40603-6 • $14.00

how starBucks saved My lifeA Son of Privilege Learns to Live Like Everyone Else“How Starbucks Saved My Life is based on the simple idea that down-to-earth, humbling labor can help you re-orient your values and priorities and give you new life.”—Thomas Moore, author of Care of the Soul.Gotham • 272 pp. • 978-1-59240-404-9 • $13.00A Booklist Top Ten Business Book of 2007

New!Hank Gilmanyou can’t fire everyoneAnd Other Lessons from an Accidental Manager As a top editor for Fortune, Newsweek, and The Boston Globe, Hank Gillman has helped nurture some outstanding talent. Here he offers straight-up advice on the ins and outs of hiring, firing, motivating, and dealing with cranky superstars. “It is the only useful ‘self-help’ book on man-agement I’ve ever read. Ever.”—Heather Huhman, Business Insider. Portfolio • 224 pp. • 978-1-59184-378-8 • $25.95

Seth GodintriBes: We Need You to Lead UsSee page 19

New!R. Gopalakrishnanwhen the penny dropsLearning What’s Not TaughtExplores the three worlds of the manager (the inner world, the world of relation-ships, and the world of getting things done), the importance of emotional quo-tient (EQ) to progress, as well as intel-ligence to get ahead in a career, and the deadly traps for organizations.Penguin Global • 208 pp. • 978-0-670-08296-4 • $18.00

Robert Greene and Joost Elffersthe 33 strategies of warA comprehensive guide to the subtle so-cial game of everyday life informed by the most ingenious and effective military principles in war.Penguin • 496 pp. • 978-0-14-311278-5 • $20.00

the 48 laws of powerPenguin • 480 pp. • 978-0-14-028019-7 • $20.00

The Group of 33the Big MooStop Trying to Be Perfect and Start Being RemarkableEdited by Seth Godin“Marketing guru Seth Godin has gath-ered the talents of 33 professionals who…contribute their take on overcoming the barriers to becoming remarkable and persuading others to make it happen.”—Soundview Executive Book Summaries.Portfolio • 208 pp. • 978-1-59184-103-6 • $21.95

Ronald Grosssocrates’ waySeven Keys to Using Your Mind to the UtmostForeword by Michael J. GelbTarcher • 192 pp. • 978-1-58542-192-3 • $18.95

New!Chris Guillebeauthe art of non-conforMitySet Your Own Rules, Live the Life You Want, and Change the World Guillebeau’ challenges common assump-tions about how people should live and work, and motivates readers to create their own ideal life, working harder than they ever have on work that they really love. “This is a direct, honest and truly scary book.”—Seth Godin.Perigee • 256 pp. • 978-0-399-53610-6 • $14.95



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Belle Linda Halpern and Kathy Lubarleadership presenceForeword by Warren Bennis“Reveals what great leaders have always known: that the secret to having a com-manding presence isn’t about personal power, but about empowering others.”—Ken Blanchard, coauthor of The One Minute Manager.Gotham • 304 pp. • 978-1-59240-086-7 • $20.00

New!Doug Hirschhorn 8 ways to greatPeak Performance on the Job and in Your Life Hirschhorn shows how high-achievers in the most demanding positions are able to move beyond good to exceptional, by fully engaging the eight principles that keep them on the success track. Perigee • 128 pp. • 978-0-399-53639-7 • $14.00

New!Charles S. JacobsManageMent rewiredWhy Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science “Might soften the touch—and boost the effectiveness—of many a corporate drill sergeant.”—BusinessWeek. “Turns preva-lent management theory on its head and will have a lasting impact on how it is taught.”—Publishers Weekly, starred review.Portfolio • 240 pp. • 978-1-59184-337-5 • $16.00

Azim Jamal and Harvey McKinnonthe power of givingHow Giving Back Enriches Us All“If everyone followed the advice given in this wonderful book, our world would be a richer, more equitable, and peaceful place.”—Jack Canfield. Tarcher • 256 pp. • 978-1-58542-751-2 • $13.95

Julie Janseni don’t know what i want, But i know it’s not thisA Step-by-Step Guide to Finding Gratifying WorkPenguin • 304 pp. • 978-0-14-311699-8 • $15.00

New!Jason Jenningsthink Big, act sMallHow America’s Best Performing Companies Keep the Start-up Spirit Alive“Insightful and inspirational…offer[s] engaging case studies of nine of the coun-try’s best performing (if unfamiliar) busi-nesses.”—Publishers Weekly.Portfolio • 288 pp. • 978-1-59184-076-3 • $24.95Portfolio • 288 pp. • 978-1-59184-393-1 • $16.00Paperback available Apri l 2012Learn more at www.jennings-solutions.com

hit the ground runningA Manual for New LeadersPortfolio • 256 pp. • 978-1-59184-247-7 • $25.95Also available: Less is More 978-1-59184-001-5

New!Bill Jensen and Josh Klein hacking workBreaking Stupid Rules for Smart Results “Jensen and Klein irreverently and clev-erly show us the power of hacking work and taking responsibility for one’s own success. The ideas within Hacking Work will foster the innovation and creativity so badly needed in these times.”—Dave Ulrich, Ross School of Business.Portfolio • 224 pp. • 978-1-59184-357-3 • $25.95

Spencer Johnson, M.D.who Moved My cheese? An Amazing Way to Deal With Change in Your Work and in Your Life Foreword by Kenneth Blanchard, Ph.D.Putnam • 96 pp. • 978-0-399-14446-2 • $19.95

Leander Kahneyinside steve’s BrainSecrets from Inside AppleAn insider’s guide to what drives tech’s most famous CEO, who launches killer products, attracts loyal customers, and manages some of the world’s most pow-erful brands. “A rich, essential read.”—USA Today.Portfolio • 320 pp. • 978-1-59184-297-2 • $24.95

New!Caitlin Kelly MalledMy Unintentional Career in Retail “Kelly’s behind-the-scenes look at the mall experience shows how many retail-ers are hurting themselves by not provid-ing better compensation, benefits and in-centives to their front-line people.”—Fort Worth Star Telegram.Portfolio • 240 pp. • 978-1-59184-380-1 • $25.95




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Donald R. Keoughthe ten coMMandMents for Business failureForeword by Warren BuffettSee page 20

New!Andreas KluthhanniBal and MeWhat History’s Greatest Military Strategist Can Teach Us About Success and Failure The lives of Hannibal and his enemies are the stuff of legend. But these classic sto-ries harbor a truth with relevance today: The seeds of their—and our—successes lie in our failures, and within our suc-cesses are the kernels of failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with each other.Riverhead • 336 pp. • 978-1-59448-812-2 • $26.95Available January 2012

Donald G. Krausethe art of war for executivesAncient Knowledge for Today’s Business ProfessionalPerigee • 160 pp. • 978-0-399-53410-2 • $7.99

Chris Lauer and the Editors of Soundview Executive Book Summariesthe ManageMent gurusLessons from the Best Management Books of All TimeDistills the best of 15 management clas-sics, from Peter Drucker’s Managing for the Future to Tom Peters’s Liberation Management.Portfolio • 304 pp. • 978-1-59184-208-8 • $24.95

New!Alexandra LevitBlind spots10 Business Myths You Can’t Afford to Believe on Your New Path to Success“You want—you need—Alexandra Levit as your guide.”—Daniel H. Pink, author of Drive. Levit illuminates a major para-digm shift in business practices and the workplace, debunking business myths and offering practical advice on what it really takes to succeed in a new values-driven environment.Berkley • 272 pp. • 978-0-425-24306-0 • $15.00Available October 2011

Jones Loflin and Todd Musigjuggling elephantsAn Easier Way to Get Your Most Important Things Done—Now!Portfolio • 112 pp. • 978-1-59184-171-5 • $19.95

Gordon MackenzieorBiting the giant hairBallA Corporate Fool’s Guide to Surviving with Grace“MacKenzie tells what he knows about creativity and what he learned about the creative process in a corporate setting.”—Booklist. Viking • 224 pp. • 978-0-670-87983-0 • $23.00Named one of Management General’s Top Business Books of the Year

New!Lewis Maltbycan they do that?Retaking Our Fundamental Rights in the WorkplaceAn exposé of the shocking ways that companies invade employees’ privacy and restrict their freedom. Portfolio • 256 pp. • 978-1-59184-282-8 • $25.95

Mark H. McCormacknever wrestle with a pigAnd Ninety Other Ideas to Build Your Business and CareerMcCormack outlines the strategies he used to build the most prestigious and profitable sports management agency in the world. Penguin • 304 pp. • 978-0-14-100208-8 • $15.00

Lisa Earle McLeod with JoAnn Swan Neelyforget perfectFinding Joy, Meaning, and Satisfaction in the Life You’ve Already Got and the YOU You Already ArePerigee • 288 pp. • 978-0-399-52715-9 • $14.95

John G. MillerQBQ! the Question Behind the QuestionPracticing Personal Accountabilityat Work and in Life Offers a method for putting personal accountability into daily action, with results: problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change. Putnam • 128 pp. • 978-0-399-15233-7 • $19.95Also available: Flipping the Switch 978-0-399-15295-5



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Richard Montauk, J.D.how to get into the top MBa prograMsFifth edition“Montauk, president and founder of Education USA, which assists business school applicants, has thoroughly re-searched MBA programs for this work....The chapters on selecting the right pro-gram, marketing yourself, and writing essays provide exceptionally valuable information and tips.”—Library Journal.Prentice Hall Press • 640 pp. • 978-0-7352-0450-8 • $30.00

Geoffrey A. Mooredealing with darwinHow Great Companies Innovate at Every Phase of Their Evolution“Moore has delivered an innovative and instructive treatise on innovation.”—The Boston Globe.Portfolio • 304 pp. • 978-1-59184-214-9 • $16.00

Margot Morrell and Stephanie Capparellshackleton’s wayLeadership Lessons from the Great Antarctic ExplorerPreface by Alexandra Shackleton“A first-rate business primer.”—Publish-ers Weekly.Penguin • 256 pp. • 978-0-14-200236-0 • $15.00

New!Craig M. Mullaneythe unforgiving MinuteA Soldier’s Education “The poignant true story of a young man’s unusual education from the class-rooms of West Point and Oxford Univer-sity to his development as a leader, son, brother, husband and friend. In this pow-erful book, we share in the remarkable experiences of a Rhodes Scholar, and the heartache and pride of a soldier.”—Sena-tor Richard Lugar, former Chairman of the Senate Foreign Relations CommitteePenguin • 416 pp. • 978-0-14-311687-5 • $16.00

New!David Kord Murray Borrowing BrillianceThe Six Steps to Business Innovation by Building on the Ideas of Others“An entertaining, easy-to-read romp through the history of innovation, from Gutenberg to the Google guys, plus a method that appears to actually work.”—BusinessWeek.Gotham • 304 pp. • 978-1-59240-580-0 • $16.00

New!Michael O’Malley, Ph.D.the wisdoM of BeesWhat the Hive Can Teach Business about Leadership, Efficiency, and Growth A beekeeper, social psychologist, and management consultant explains what bees can teach us about running a suc-cessful organization.Portfolio • 240 pp. • 978-1-59184-326-9 • $22.95

Barbara Pachter with Ellen Schneid Colemannew rules @ work79 Etiquette Tips, Tools, and Techniques to Get Ahead and Stay AheadPrentice Hall Press • 272 pp. • 978-0-7352-0407-2 • $15.00

New!Christine Pearson and Christine Poraththe cost of Bad BehaviorHow Incivility Is Damaging Your Business and What to Do About ItForeword by Warren Bennis“Two towering figures, Christine Pear-son and Christine Porath, have now condensed their valuable finds in an ag-ile and eminently readable book. I urge leaders of all stripes to spend a week reading it, reflecting on it, and then plan-ning vital organizational culture changes accordingly.”—P. M. Forni, Johns Hop-kins University.Portfolio • 240 pp. • 978-1-59184-261-3 • $25.95

New!Summer Pierrethe artist in the officeHow to Creatively Survive and Thrive Seven Days a Week An inspirational, interactive book that encourages small acts of creativity and a simple shift of perspective to help readers bring their artistic selves into the work-place and thrive in all aspects of their lives.Perigee • 128 pp. • 978-0-399-53564-2 • $13.95

New!Daniel H. PinkdriveThe Surprising Truth About What Motivates Us“Pink’s ideas deserve a wide hearing. Corporate boards…could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions in-stead.”—Forbes.Riverhead • 272 pp. • 978-1-59448-480-3 • $16.00



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Daniel H. Pinkthe adventures of johnny BunkoThe Last Career Guide You’ll Ever NeedTold in Manga—the popular Japanese comic book format—this story of a young man who lands his first job illus-trates the six key core lessons of finding, keeping and flourishing in satisfying work. “Hard-hitting and informative yet bursting with optimism.”—Forbes. Riverhead • 160 pp. • 978-1-59448-291-5 • $15.00

a whole new MindWhy Right-Brainers Will Rule the FutureSee page 42

New!Steve PoiznerMount pleasantMy Journey from Creating a Billion-Dollar Company to Teaching at a Struggling Public High SchoolA Silicon Valley entrepreneur takes on the challenge of a lifetime: teaching in one of California’s toughest high schools.Portfolio • 256 pp. • 978-1-59184-345-0 • $25.95

Jerry Porras, Stewart Emery, and Mark Thompsonsuccess Built to lastCreating a Life that MattersPlume • 304 pp. • 978-0-452-28870-6 • $15.00

Cali Ressler and Jody Thompsonwhy work sucks and how to fix itThe Results-Only RevolutionThe founders of Culture Rx detail their in-novative Results-Only Work Environment (ROWE), in which employees can do whatever they want whenever they want as long as business objectives are achieved.Portfolio • 256 pp. • 978-1-59184-292-7 • $15.00

New!James Reed and Dr. Paul G. Stoltz put your Mindset to workThe One Asset You Really Need to Win and Keep the Job You Love “What if the key to handling the most com-plex leadership and talent management challenges hinged on the very way you think? Stoltz and Reed provide a powerful model and toolkit that will equip leaders at all levels to tackle challenges and lead oth-ers with exceptional results.”—Joshua Mar-golis, Harvard Business School.Portfolio • 288 pp. • 978-1-59184-408-2 • $17.00

New!Craig Robinsona gaMe of characterA Family Journey from Chicago’s Southside to the Ivy League and BeyondThis inspirational memoir by President Obama’s brother-in-law pays tribute to his parents, his coaches, and the lessons his experiences have taught him. “Rob-inson’s book covers life and business advice transmitted through stories of sports and family life. Robinson recounts the genuinely charming story of a truly strong family.”—The Boston Globe. Plume • 288 pp. • 978-1-59240-591-6 • $16.00

New!Ken Robinson, Ph.D., with Lou Aronicathe eleMentHow Finding Your Passion Changes EverythingA world-renowned creativity thinker shows how to reach the element, the point at which natural talent meets per-sonal passion. “This book is filled with succinct yet brilliant ideas, is replete with vivid examples, and offers timeless application. The Element transcends tra-ditional thought on how we think about and develop people in virtually any set-ting.”—Suzanne J. Peterson, W.P. Carey School of Business at Arizona State Uni-versity.Penguin • 288 pp. • 978-0-14-311673-8 • $15.00

Mike Rosethe Mind at workValuing the Intelligence of the American Worker“An eloquent tribute to our working men and women” (Studs Terkel) that uncov-ers the intellectual demands of the most undervalued work. “[Rose has] a rare capacity to weave together elements of autobiography with the role of class.”—Houston Chronicle.Penguin • 288 pp. • 978-0-14-303557-2 • $16.00

New!Stephen M. Shapiro Best practices are stupid40 Ways to Out-Innovate the CompetitionA concise manual for starting, nurturing, and profiting from a culture of innova-tion in any organization.Portfolio • 160 pp. • 978-1-59184-385-6 • $22.95Available October 2011



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New!Stephen M. Shapiro personality pokerThe Playing Card Tool for Driving High-Performance Teamwork and Innovation “Steve Shapiro’s techniques have trans-formed the way we work together.”—Wouter Koetzier, Global Innovation Lead, Accenture. “I thought I’d seen just about every profiling tool there was. Un-til now, those I’ve seen all required you to fill out questionnaires that are boring and can lead to biased answers. But Per-sonality Poker got to the desired endpoint more quickly, more engagingly, and with less bias than any of these.”—Rob, S., In-novation Champion and Facilitator, R&D Division.Portfolio • 272 pp. • 978-1-59184-360-3 • $25.95

Isadore Sharpfour seasonsThe Story of a Business PhilosophyThe founder shares his improbable suc-cess story: starting with no background in the hotel business, he created the world’s most successful hotel chain by focusing on unparalleled service.Portfolio • 304 pp. • 978-1-59184-244-6 • $29.95

Russell Simmons and Chris Morrowdo you!12 Laws to Access the Power in You to Achieve Happiness and SuccessGotham • 320 pp. • 978-1-59240-368-4 • $15.00

New!Scott R. Singer with Mark Levinehow to hit a curveBallConfront and Overcome the Unexpected in Business “Scott Singer provides a refreshingly practical approach to confronting and overcoming unexpected obstacles on the road to success.”—Kay Koplovitz, chairman of Liz Claiborne; founder of USANetworks and Sci-Fi Channel.Portfolio • 256 pp. • 978-1-59184-310-8 • $24.95

New!Stan SlapBury My heart at conference rooM BThe Unbeatable Impact of Truly Committed Managers Through unexpected case studies and a battle-tested self-assessment program, Slap shows how to help people live their deepest personal values at work, with huge payoffs for the companies that sup-port their engagement. “Justifiably the highest-rated and most popular manage-ment development process in our com-pany’s history.”—Oracle.Portfolio • 272 pp. • 978-1-59184-324-5 • $25.95

Bradford D. Smart, Ph.D., and Greg Alexandertopgrading for salesWorld-Class Methods to Interview, Hire, and Coach Top Sales RepresentativesPortfolio • 128 pp. • 978-1-59184-206-4 • $24.95Also available: Topgrading 978-1-59184-081-7

Mike and Pippa BourneMotivating peopleHow to get the best out of your staff by increasing morale, and getting them to work smarter, not harder.DK • 72 pp. • 978-0-7566-5252-4 • $8.00

DK Publishingthe digital revolutionDK * 72 pp. • 978-0-7566-4197-9 • $8.00

innovationDK • 72 pp. • 978-0-7566-5555-6 • $8.00

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Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos,

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Peter Hobbsproject ManageMentLearn to manage your workload, delegate effectively, motivate your staff, and get the job done.DK • 72 pp. • 978-0-7566-4199-3 • $8.00

Linda and O.C. Ferrellethical BusinessDK • 72 pp. • 978-0-7566-4200-6 • $8.00

Kevan Williamsstrategic ManageMentDK • 72 pp. • 978-0-7566-5568-6 • $8.00



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New!Roy M. Spence Jr. with Haley Rushingit’s not what you sell, it’s what you stand forWhy Every Extraordinary Business Is Driven by PurposeHaving helped Wal-Mart and Southwest Airlines distill their respective purposes, the authors show how to articulate a goal beyond making money that focuses an entire company. B/w art.Portfolio • 256 pp. • 978-1-59184-241-5 • $25.95Portfolio • 336 pp. • 978-1-59184-447-1 • $16.00Paperback available October 2011

Major General Perry M. Smith (USAF Ret.)rules and tools for leadersA Down-to-Earth Guide to Effective ManagingRevised and UpdatedPerigee • 320 pp. • 978-0-399-52786-9 • $15.95

New!Paul Sullivan clutchWhy Some People Excel Under Pressure and Others Don’t“Is clutch performance just a fluke? Paul Sullivan, in this terrific book, says no. With the deft touch of a skilled story-teller, he brings us into the minds and souls of people who come through when the stakes are high. Clutch is the ultimate guide to understanding high achieve-ment and to stepping up your own game.”—Daniel H. Pink., author of Drive.Portfolio • 256 pp. • 978-1-591-84350-4 • $25.95

Sun-tzuthe art of warThe Essential Translation of the Classic Book of LifeNewly Translated with an Introduction and Commentary by John MinfordPenguin Classics • 384 pp. • 978-0-14-043919-9 • $16.00

New!Richard S. TedlowdenialWhy Business Leaders Fail to Look Facts in the Face— And What to Do About It“Tedlow blends historical rigor with practical insights useful to today’s lead-ers—a rare and wonderful combination. His huge lesson—that the seeds of tragic demise are almost always visible, if only leaders would face them square-on—should terrify any successful person.”—Jim Collins, author Good to Great.Plume • 272 pp. • 978-1-59184-391-7 • $16.00

New!Noel Tichy and Christopher DeRosejudgMent on the front line Why the Smartest Companies Trust Their People to Make Real DecisionsTichy and DeRose show how front-line employees can be a company’s great-est asset—they interact directly with customers, and represent a rich vein of insight and leadership that a business leader can leverage to enormous effect.Portfolio • 256 pp. • 978-1-59184-388-7 • $26.95Available November 2011

judgMentHow Winning Leaders Make Great Calls“A singular achievement. It’s just the right blend of management wisdom and lead-ership action.” —Howard Schultz, found-er and chairman, Starbucks.Portfolio • 400 pp. • 978-1-59184-293-4 • $17.00

Gordon Thomasleader effectiveness training: l.e.t.Proven Skills for Leading Today’s Business into TomorrowRevised editionPerigee • 320 pp. • 978-0-399-52713-5 • $24.95

New!Laura Vanderkam168 hoursYou Have More Time Than You Think Vanderkam shows that with a little ex-amination and prioritizing, it is possible to sleep eight hours a night, exercise five days a week, take piano lessons, and write a novel without giving up quality time for work, family, and other things that really matter.Portfolio • 272 pp. • 978-1-59184-410-5 • $16.00

Jane WalmsleyBrit-think, aMeri-thinkA Transatlantic Survival GuideRevised edition“A candid and humorous look at the way Americans and British view life from differ-ent perspectives.”—The Washington Post. Penguin • 160 pp. • 978-0-14-200134-9 • $14.00

New!Bill Walsh with Steve Jamison and Craig Walshthe score takes care of itselfMy Philosophy of Leadership The last lecture on leadership by the NFL’s greatest coach.Portfolio • 288 pp. • 978-1-59184-347-4 • $16.00


motivation, management, & leadership / women in business

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Annette Moser-Wellmanthe five faces of geniusCreative Thinking Styles to Succeed at WorkPenguin • 224 pp. • 978-0-14-200035-9 • $15.00

New!David Whytethe three MarriagesReimagining Work, Self and Relationship Whyte encourages readers to reconnect the worlds of love, work, and self-un-derstanding, suggesting that separating them destroys the fabric of happiness it-self. “Suggests a zen-like redefinition.”—Boston Globe.Riverhead • 384 pp. • 978-1-59448-435-3 • $16.00

crossing the unknown seaWork as a Pilgrimage of Identity“Challenges readers to remember their childhood interests and enthusiasms...to recapture the passion that one needs to do good work.”—Library Journal.Riverhead • 272 pp. • 978-1-57322-914-2 • $16.00

Larry Wingetit’s called work for a reason!Your Success Is Your Own Damn Fault“Winget sets a high threshold for deliver-ing a likeable, useful book that will edu-cate and promote behavioral changes.”—Publishers Weekly.Gotham • 200 pp. • 978-1-59240-281-6 • $15.00

Keith R. Wychegood is not enoughAnd Other Unwritten Rules for Minority ProfessionalsWyche stresses the importance of under-standing corporate culture, being visible, and staying current for minorities on the path to senior management.Portfolio • 256 pp. • 978-1-59184-291-0 • $15.00

Cali Williams Yostwork + lifeFinding the Fit That’s Right for YouRiverhead • 400 pp. • 978-1-59448-065-2 • $16.00

Rosamund Stone Zander and Benjamin Zanderthe art of possiBilityTransforming Professional and Personal LifePenguin • 224 pp. • 978-0-14-200110-3 • $15.00

woMen in Business

New!Vernice “FlyGirl” Armourzero to BreakthroughThe 7-Step, Battle-Tested Method for Accomplishing Goals that MatterThe first female African American com-bat pilot and successful motivational speaker shares her phenomenal strategies for rocketing to the top in business and in life. “Solid ideas that can help anyone breakthrough to success. This is a unique book with a fresh perspective from a fasci-nating woman!”—Larry Winget, author of You’re Broke Because You Want to Be.Gotham • 288 pp. • 978-1-592-40624-1 • $25.00

Carly Fiorinatough choicesA Memoir“Fiorina is at her best when recounting the travails of a woman in a male-domi-nated business culture....The woman that emerges from these pages is cultured, sensitive, and vulnerable, even as she acts tough.”—The Economist.Portfolio • 352 pp. • 978-1-59184-181-4 • $15.00

New!Carla Harrisexpect to win10 Proven Strategies for Thriving in the WorkplaceOne of the most powerful and respected women in business today shares advice, tips, and strategies for surviving in any workplace environment. Plume • 240 pp. • 978-0-452-29590-2 • $15.00

Margaret HeffernanwoMen on top“Heffernan blasts through the fog with her contention that women-owned com-panies are creating a ‘new norm’ for en-trepreneurial business and management success. And she comes armed with hair-raising facts.”—Business Voice.Penguin • 288 pp. • 978-0-14-311280-8 • $15.00

Pat Heim, Ph.D. with Susan K. GolanthardBall for woMenWinning at the Game of BusinessRevised editionThis updated classic shows women how to break patterns of behavior that have put them at a disadvantage in the busi-ness world.Plume • 352 pp. • 978-0-452-28641-2 • $16.00


women in business

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Linda R. Hirshmanget to work...And Get a Life, Before It’s Too Late“One of the most outspoken voices in the...women’s movement...sifts through the confusing spectrum of arguments over women’s roles with a clarity and con-viction harking back to Betty Friedan.”—Los Angeles Times Book Review.Penguin • 112 pp. • 978-0-14-303894-8 • $10.00

Arlie Russell Hochschild with Anne Machungthe second shiftIntroduction by the Author“No book analyzes the human impact of the work-family track for both sexes more perceptively or thoroughly than this important, provocative study of the dynamics of two-career couples.”—News-day. Penguin • 352 pp. • 978-0-14-200292-6 • $16.00

New!Updated editionPenguin • 352 pp. • 978-0-14-312033-9• $16.00Available February 2012

Tory Johnson and Robyn Freedman Spizmanwill work froM hoMeEarn the Cash—Without the CommuteA woman for Hire BookABC News’s Home Work host supplies specific business plans for taking your current position home, finding a new company with flexible policies, selling a product you believe in, or starting your own business.Berkley • 272 pp. • 978-0-425-22285-0 • $14.00

New!Adelaide Lancaster and Amy Abrams the Big enough coMpanyCreating a Business That Works for You Entrepreneurs Abrams and Lancaster explore how to grow an enterprise that is not only successful but also sustains the owner’s personal goals and needs—in terms of size, culture, and level of in-volvement. Drawing on their experience as well as on interviews with more than one hundred successful women business owners, they also guide readers through the principles that matter most when you work for yourself.Portfolio • 256 pp. • 978-1-59184-421-1 • $25.95

Diane MacEachernBig green purseUse Your Spending Power to Create a Cleaner, Greener WorldAvery • 432 pp. • 978-1-58333-303-7 • $17.95

New!Jennifer ScanlonBad girls go everywhereThe Life of Helen Gurley Brown, the Woman Behind Cosmopolitan MagazineAward-winning scholar Scanlon relates Brown’s escape from her humble begin-nings in the Ozarks to her eyebrow-raising exploits as a young woman in New York, and her late-blooming career as the world’s first “lipstick feminist.” “[A] cracking new biography...of an icon whose optimistic, go-getter vision of female emancipation helped bring on [feminism’s] third wave.”—The Washing-ton Post.Penguin • 288 pp. • 978-0-14-311812-1 • $16.00

Joni Seagerthe penguin atlas of woMen in the worldFourth editionCompletely revised and updated with up-to-the-minute global data on key issues facing women today: equality, mother-hood, feminism, women at work, women in the global economy, and more. “A wealth of fascinating information.”—The Washing-ton Post.Penguin • 128 pp. • 978-0-14-311451-2 • $20.00

New!Clara Villarosa with Alicia Villarosadown to BusinessThe First 10 Steps to Entrepreneurship for WomenPacked with stories of businesswomen at all stages of the game, Villarosa brings to-gether inspiring, real-life stories with her award-winning business savvy.Avery • 256 pp. • 978-1583333549 • $17.00

Marie C. Wilsonclosing the leadership gapAdd Women, Change Everything“This is a persuasive and logical text that is less about women running the world then allowing them to have a meaningful role in its custody.”—Publishers Weekly. Penguin • 240 pp. • 978-0-14-311403-1 • $15.00


psychology & business

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New!Daniel AkstteMptationFinding Self-Control in an Age of Excess“The more a society progresses, the big-ger a problem self-control turns out to be. If you wish to be ahead of the curve for understanding America’s problems, Dan Akst’s excellent and informative book is the place to start.”—Tyler Cowen, George Mason University. Published in hardcover as We Have Met the Enemy.Penguin • 320 pp. • 978-0-14-312080-3 • $16.00Available January 2012

New!Albert-László BarabásiBurstsThe Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades The award-winning author of the sleeper hit Linked explains how the digital age has yielded massive proof that the daily pattern of human activity isn’t random. “Enthralling . . . Something truly pro-found about the curious paths of human activity.”—Seed.Plume • 320 pp. • 978-0-452-29718-0 • $16.00Also available: Linked, see page 3

New!Ken Baum with Bob AndelmanMind over BusinessHow to Unleash Your Business and Sales Success by Rewiring the Mind/Body ConnectionDiscover untapped potential in self-mo-tivation and peak performance for the best success.Prentice Hall Press • 256 pp. • 978-0-7352-0462-1 • $16.00Available March 2012

New!Stuart Brown, M.D. with Christopher VaughanplayHow It Shapes the Brain, Opens the Imagination, and Invigorates the Soul“Builds a compelling case for the impor-tance of recreation to success and creativ-ity—and insists that grown-ups need it too.”—Discover.Avery • 240 pp. • 978-1-58333-378-5 • $16.00

New!Todd G. BuchholzrushWhy You Need and Love the Rat RaceA former White House director of eco-nomic policy makes the argument that competition drives us more than the pur-suit of leisure, and makes us happier.Hudson St. Press • 304 pp. • 978-1-59463-077-1 • $25.95Also available: New Ideas From Dead Economists, see page 23

New!Kay-Yut Chen and Marina Krakovskysecrets of the MoneylaBHow Behavioral Economics Can Improve Your BusinessA Hewlett-Packard economist and a sci-ence journalist show how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.Portfolio • 256 pp. • 978-1-59184-354-2 • $25.95

Tyler Cowendiscover your inner econoMistUse Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your DentistPlume • 256 pp. • 978-0-452-28963-5 • $15.00

New!Cathy Davidson now you see itHow the Brain Science of Attention Will Change Our Schools, Workplaces, and Everything ElseSee page 8

Edward L. Deci with Richard Flastewhy we do what we doChallenges traditional thinking, showing the best way to motivate people is by sup-porting their sense of autonomy. Penguin • 240 pp. • 978-0-14-025526-3 • $15.00

New!Laura B. Fortgang the little Book on MeaningWhy We Crave It, How We Create It Pioneer life coach Laura Berman Fort-gang shows how to satisfy our hunger for a meaningful life with small, almost incidental events or “achievements” that comprise the fabric of our lives. Tarcher • 240 pp. • 978-1-58542-802-1 • $14.95





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New!Winifred GallaghernewUnderstanding Our Need for Novelty and ChangeExploring our unique human genius for responding to the new with curiosity and creativity, the bestselling author of Rapt shows us how to embrace our changing world while living a fuller, saner life.Penguin Press • 272 pp. • 978-1-59420-320-6 • $25.95Available January 2012

raptAttention and the Focused Life“[A] fascinating discussion of how con-sciousness works.”—The Wall Street Journal.Penguin • 256 pp. • 978-0-14-311690-5 • $15.00

Dan Gardnerthe science of fearWhy We Fear the Things We Shouldn’t and Put Ourselves in Greater DangerCollaborating with risk-science pioneer Paul Slovic, the author depicts our hunt-er-gatherer brains struggling to grapple with a world utterly dissimilar from the one that made them.Plume • 368 pp. • 978-0-425-29546-9 • $16.00Also available: Future Babble, see page 23

New!Nassir Ghaemi a first-rate MadnessUncovering the Links Between Leadership and Mental IllnessAn investigation into the surprisingly deep correlation between mental ill-ness and successful leadership, as seen through some of history’s greatest politi-cians, generals, and businesspeople.Penguin Press • 320 pp. • 978-1-59420-295-7 • $27.95

Gerd Gigerenzergut feelingsThe Intelligence of the Unconscious“Gigerenzer is able to show how aspects of intuition work and how ordinary peo-ple successfully use it in modern life.”—The New York Times.Penguin • 288 pp. • 978-0-14-311376-8 • $16.00

New!Heidi Grant Halvorson, Ph.D.succeedHow We Can Reach Our Goals An eminent social psychologist shows us how we can finally win by revealing how goals really work—and by showing us how to avoid what typically goes wrong.Hudson St. Press • 288 pp. • 978-1-59463-073-6 • $25.95Plume • 304 pp. • 978-0-452-29771-5 • $16.00Paperback available January 2012

New!John KayoBliQuityWhy Our Goals Are Best Achieved IndirectlyEsteemed economist John Kay argues that the best way to achieve any complex or broadly defined goal—from happiness to wealth to profit to preventing forest fires—is indirectly. Kay creates a map for the gradual process of risk taking and discovery he calls obliquity.Penguin Press • 240 pp. • 978-1-59420-278-0 • $25.95

Richard LayardhappinessLessons from a New Science“Layard, a leading British economist...draws on research in economics, history, medicine, philosophy, psychology, and public life to answer the question of what happiness is.”—Library Journal.Penguin • 320 pp. • 978-0-14-303701-9 • $15.00

Sonja Lyubomirskythe how of happinessA New Approach to Getting the Life You WantLyubomirsky reveals that much of our ca-pacity for happiness is within our power.Penguin • 384 pp. • 978-0-14-311495-6 • $16.00

New!Fred Mandell Ph.D. and Kathleen Jordan Ph.D. BecoMing a life change artist7 Creative Skills to Reinvent Yourself at Any Stage of Life “With personal stories that will stir your heart and exercises that will strengthen your skills, Becoming a Life Change Art-ist can help anyone create a more mean-ingful future.”—Daniel Pink, author of Drive.Avery • 320 pp. • 978-1-58333-404-1 • $18.00

New!Art Markman, PhDsMart thinkingThree Essential Keys to Solve Problems, Innovate, and Get Things DoneIntroduction by Craig Wynett and Dr. Mehmet OzMarkman demonstrates the difference between “smart thinking” and raw intel-ligence, showing readers how memory works, how to learn effectively, and how to use knowledge to get things done.Perigee • 256 pp. • 978-0-399-53722-6 • $25.00Available January 2012



42

Alan S. Miller and Satoshi Kanazawawhy Beautiful people have More daughtersFrom Dating, Shopping, and Praying to Going to War and Becoming a Billionaire—Two Evolutionary Psychologists Explain Why We Do What We Do“This accessible book opens the youthful field of evolutionary psychology wide for examination.”—Publishers Weekly.Perigee • 272 pp. • 978-0-399-53453-9 • $14.95

New!Geoffrey MillerspentSex, Evolution, and Consumer Behavior A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture. “It is Geof-frey Miller, Renaissance man, who gives Spent so much of its winning personality, its narrative tang, and its consistent good humor.”—Jonathan Gottschall, Seed. Penguin • 384 pp. • 978-0-14-311723-0 • $16.00

New!Peter Miller the sMart swarMHow Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done “It’s been a while since I was this stimu-lated by a book, or saw so many practical applications. And what a great read.”—Don Tapscott, author of Wikinomics.Avery • 304 pp. • 978-1-58333-428-7 • $16.00

Daniel H. Pinka whole new MindWhy Right-Brainers Will Rule the Future“One of those rare books that marks a turning point, one of those books you wish you read before everyone else did.”—Seth Godin. Riverhead • 288 pp. • 978-1-59448-171-0 • $15.00Also available: Drive page 34 and The Adventures of Johnny Bunko page 35

New!Dr. Christine Ranck and Christopher Lee Nutter ignite the genius withinDiscover Your Full Potential A book and podcasting joint production brings to light an insight-boosting audio/visual method for changing the way you think and maximizing your creative po-tential.Plume • 224 pp. • 978-0-452-29593-3 • $15.00

New!Jeremy Rifkin the eMpathic civilizationThe Race to Global Consciousness in a World in Crisis“One of the leading big-picture thinkers of our day” (Utne Reader), social critic Jeremy Rifkin argues that connecting our vision for the world and our ability to re-alize that vision lies in our ability to re-fashion human consciousness to live and flourish in the new globalizing society.Tarcher • 688 pp. • 978-1-58542-765-9 • $27.95

New!Anneli RufusstuckWhy We Can’t (or Won’t) Move On“The brilliant mind behind Party of One examines the striking social trend: peo-ple are stuck and they want to change, but . . .”—San Francisco Chronicle. Merg-ing interviews, personal anecdotes, and cultural criticism, Rufus explores the dreams we hold dearest for ourselves, exposes a complex network of causes for our immobilization, and shows the road to achieving motivation and content-ment.Tarcher • 336 pp. • 978-1-58542-776-5 • $15.95

New!Al Siebertsurvivor personalityWhy Some People Are Stronger, Smarter, and More Skillful at Handling Life’s Difficulties ...and How You Can Be, Too Siebert delineates the “survivor personal-ity” and examines the latest research to show how survival skills can be learned, leading to better coping, increased suc-cess in work and relationships, and a vastly brighter outlook on the future. “Fascinating and insightful.”—Captain Gerald Coffee, U.S. Navy (Ret.), author of Beyond Survival.Perigee • 256 pp. • 978-0-399-53592-5 • $16.00

New!Sam Sommerssituations MatterUnderstanding How Context Transforms Your World An “entertaining and engaging” (Dan Ariely, author of Predictably Irrational) exploration of the invisible forces influ-encing your life—and how understand-ing them can improve everything you do.Riverhead • 304 pp. • 978-1-59448-818-4 • $25.95 Available January 2012


psychology & business / personal f inance

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New!Michael Specter denialisMHow Irrational Thinking Harms the Planet and Threatens Our Lives “Lucid and insightful book about a very frightening and irrational phenomenon—the fear and superstition that threaten hu-man science and progress. A superb and convincing work.”—The New Yorker.Penguin • 320 pp. • 978-0-14-311831-2 • $16.00

Richard H. Thaler and Cass R. SunsteinnudgeImproving Decisions About Health, Wealth, and Happiness“Fundamentally changed the way I think about the world.”—Steven Levitt, Freako-nomics.Penguin • 320 pp. • 978-0-14-311526-7 • $16.00

New!J.D. Troutwhy eMpathy MattersThe Science and Psychology of Better JudgmentA road map to empathic and efficient decisions and policies. “Trout has a deep understanding of this research and ex-plains it with admirable clarity and vig-or.”—Steven Pinker, author of The Stuff of Thought. Previously published as The Empathy Gap.Penguin • 320 pp. • 978-0-14-311661-5 • $16.00

New!Alina TugendBetter By MistakeThe Unexpected Benefits of Being WrongCiting cutting-edge behavioral studies, Tugend explains how mistake-avoid-ance—introduced in childhood—shapes adults into people who steer clear of risks and challenges. “Once you’ve finished this book, you’ll never look at mistakes—or yourself—the same way.”—Daniel H. Pink, author of A Whole New Mind.Riverhead • 304 pp. • 978-1-59448-567-1 • $16.00Available Apri l 2012

New!Rory Vadentake the stairs7 Steps to Improve Your Self-Discipline and Your LifeFrom a passionate entrepreneur and popular motivational speaker—seven strategies for improving self-discipline and overcoming procrastination.Perigee • 256 pp. • 978-0-399-53723-3 • $22.95Available January 2012

personal finance

New!Zac Bissonnette deBt-free uHow I Paid for an Outstanding College Education Without Loans, Scholarships, or Mooching off My ParentsForeword by Andrew TobiasA personal finance expert—and full-time college student—shows why everything you know about choosing and financing college is wrong.Portfolio • 304 pp. • 978-1-59184-298-9 • $16.00

Kevin W. BoydeBay Business at your fingertipsAlpha • 368 pp. • 978-1-59257-794-1 • $16.95

Jean Chatzkypay it downDebt-Free on $10 a Day“This is that rare book that has the genu-ine ability to improve many lives.”—Pub-lishers Weekly.Portfolio • 208 pp. • 978-1-59184-254-5 • $14.00

George S. Clasonthe richest Man in BaBylonThe Success Secrets of the AncientsPlume • 160 pp. • 978-0-452-26725-1 • $14.00Signet • 160 pp. • 978-0-451-20536-0 • $9.99

New!Lisa Desjardins and Rick EmersonzoMBie econoMicsA Guide to Personal FinanceContemplating upheavals from job loss to massive debt to recession, Zombie Eco-nomics delivers sound, rational advice on saving your life from a zombie economy, while avoiding the platitudes of typical financial advice tomes.Avery • 304 pp. • 978-1-58333-427-0 • $18.00

New!Charles Farrell, J.D. LL.M.your Money ratios8 Simple Tools for Financial Security at Every Stage of Life “Mr. Farrell uses easy-to-understand ra-tios to help individuals manage savings, debt, investments and insurance, all with the goal of achieving a secure retirement. In short, one of the best financial books to cross our desks this year.”—The Wall Street Journal. Avery • 272 pp. • 978-1-58333-416-4 • $16.00


personal f inance

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Jim Griffiththe official eBay BiBleThird editionThe Newly Revised and Updated Version of the Most Comprehensive eBay How-To Manual for Everyone from First-Time Users to eBay ExpertsGotham • 768 pp. • 978-1-59240-301-1 • $24.00

New!Hill Harperthe wealth curePutting Money in Its Place In his second book for adults, the peren-nial New York Times bestselling author helps readers discover how to put money in its place and use wealth-building as a tool for joy and fulfillment.Gotham • 288 pp. • 978-1-592-40650-0 • $26.00

New!Keith Johnsonthe confidence solutionReinvent Yourself, Explode Your Business, Skyrocket Your IncomeA handbook to gaining the key ingredi-ent for success in any area of life...from America’s #1 Confidence Coach. Tarcher • 352 pp. • 978-1-58542-865-5 • $14.99

Jason Kellythe neatest little guide to stock Market investing Revised editionPlume • 304 pp. • 978-0-452-28921-5 • $15.00

New!Matthew Kellyoff BalanceGetting Beyond the Work-Life Balance Myth to Personal and Professional SatisfactionMatthew Kelly upends the work-life bal-ance myth, arguing that we want satisfac-tion, not balance.Hudson Street Press • 160 pp. • 978-1-59463-081-1 • $21.95

New!Janet Lowethe triuMph of value investingSmart Money Tactics for the Postrecession Era “Succeeds in illustrating the key points of value investing—drawing on years of re-search and interviews with leading inves-tors—and provides a fresh perspective on investing after a financial crisis.”—Law-rence A. Cunningham, George Washing-ton University.Portfolio • 240 pp. • 978-1-59184-374-0 • $25.95

New!Pamela Mitchellthe 10 laws of career reinventionEssential Survival Skills for Any Economy A guide to reinventing yourself and your career in today’s unpredictable job market.Prentice Hall Press • 272 pp. • 978-0-7352-0453-9 • $15.00

New!Suze Ormanthe road to wealthRevised editionFrom Suze Orman, the #1 New York Times bestselling author. Revised and updated for the challenges facing us today.Riverhead • 608 pp. • 978-1-59448-458-2 • $19.00

the Money Book for the young, faBulous, and BrokeRiverhead • 400 pp. • 978-1-59448-224-3 • $16.00Also available: The Courage to be Rich 978-1-57322-906-7; The Road to Wealth 978-1-59448-982-2

Vicki Robin and Joe Dominguez with Monique Tilfordyour Money or your lifeTransforming Your Relationship with Money and Achieving Financial IndependenceRevised and Updated edition“The seminal guide to the new morality of personal money management.”—Los Ange-les Times.Penguin • 400 pp. • 978-0-14-311576-2 • $16.00

Bill Schultheisthe new coffeehouse investorHow to Build Wealth, Ignore Wall Street, and Get on with Your LifeLearn how to simplify your investment decisions to maximize not only returns but also time for family and leisure. “A wonderful book. Now, if people will not only read Coffeehouse but act on its mes-sage.”—John C. Bogle.Portfolio • 208 pp. • 978-1-59184-245-3 • $22.95

Ed Slottthe retireMent savings tiMe BoMB... and how to defuse itA 5-Step Action Plan for Protecting Your IRAs, 401(k)s, and Other Retire-ment Plans From Near-Annihilation by the Taxman“Slott’s book will show you how to keep all your cash in the family.”—USA Today. Penguin • 400 pp. • 978-0-14-311336-2 • $17.00


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45

New!Liz Westonthe 10 coMMandMents of MoneySurvive and Thrive in the New Economy From the #1 personal finance columnist on the Internet—a clear prescription for financial health in the 2010s and beyond.Hudson St. Press • 304 pp. • 978-1-59463-074-3 • $25.95Plume • 304 pp. • 978-0-452-29762-3 • $16.00Paperback available January 2012

New!Daniel R. Solinthe sMartest Money Book you’ll ever readEverything You Need to Know About Growing, Spending, and Enjoying Your MoneyFrom the bestselling author, a guide that covers every aspect of personal financial planning.Perigee • 320 pp. • 978-0-399-53721-9 • $25.00Available January 2012

New!the sMartest portfolio you’ll ever ownA Do-It-Yourself Breakthrough StrategyBestselling author Solin provides real do-it-yourself investors the means to create a dynamic yet safe portfolio that mimics those constructed for some of the major institutional and trust investors in the country.NAL • 224 pp. • 978-0-399-53706-6 • $22.00

the sMartest 401k Book you’ll ever read Maximize Your Retirement Savings...the Smart Way!Perigee • 240 pp. • 978-0-399-53608-3 • $13.95

the sMartest retireMent Book you’ll ever readPerigee • 272 pp. • 978-0-399-53634-2 • $13.95

the sMartest investMent Book you’ll ever readThe Proven Way to Beat the ‘Pros’ and Take Control of Your Financial Future“A little gem that belongs on every inves-tor’s bookshelf.”—William Bernstein, au-thor of The Four Pillars of Investing.Perigee • 192 pp. • 978-0-399-53599-4 • $13.95

Larry Wingetyou’re Broke Because you want to BeHow to Stop Getting By and Start Getting AheadGotham • 224 pp. • 978-1-59240-429-2 • $14.00

tarcher success classics

James Allenas a Man thinkethRevised editionIntroduction by Arthur R. Pell, Ph.D.Tarcher • 212 pp. • 978-1-58542-638-6 • $10.00

Dale CarnegiepuBlic speaking for successTarcher • 464 pp. • 978-1-58542-492-4 • $12.95

Robert Collierthe secret of the agesTarcher • 416 pp. • 978-1-58542-629-4 • $10.00

Russell H. Conwellacres of diaMondsTarcher • 112 pp. • 978-1-58542-690-4 • $10.00

Charles F. Haanelthe Master key systeMTarcher • 304 pp. • 978-1-58542-627-0 • $10.00

New!Napoleon Hillthink your way to wealthTarcher • 384 pp. • 978-1-58542-894-6 • $12.95

the law of successThe Master Wealth-Builder’s Complete and Original Lesson Plan for Achieving Your DreamsTarcher • 640 pp. • 978-1-58542-689-8 • $16.95

think and grow richRevised editionTarcher • 320 pp. • 978-1-58542-433-7 • $10.00

your Magic power to Be richTarcher • 528 pp. • 978-1-58542-555-6 • $17.95Also of interest: Grow Rich! With Peace of Mind 978-0-452-28933-8

Elbert Hubbarda Message to garciaAnd Other Classic Success WritingsTarcher • 128 pp. • 978-1-58542-691-1 • $10.00

Wallace D. Wattlesthe science of getting richTarcher • 160 pp. • 978-1-58542-601-0 • $10.00Unabridged CDs • 3 hrs. • 978-0-14-314269-0 • $19.95

the science of Being greatTarcher • 144 pp. • 978-1-58542-628-7 • $10.00Unabridged CDs • 2.5 hrs. • 978-0-14-314284-3 • $19.95


business & environment

46

New!Stewart Brand whole earth disciplineWhy Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Geoengineering Are Necessary“Provides readers with the most necessary survival tool in this era of increasing climate change: well-researched, accurate informa-tion and a guide with which to use it….Breathtaking in scope and implication—a must-read.”—Kirkus Reviews (starred). Penguin • 336 pp. • 978-0-14-311828-2 • $16.00

New!David Buchanthe rough guide to the energy crisisA comprehensive guide to the workings of today’s energy world, explaining the seductive nature of fossil fuels and the reasons why international climate change negotiations are proving so difficult.Rough Guides • 336 pp. • 978-1-848-36412-7 • $19.99

New!Jared DiamondcollapseHow Societies Choose to Fail or SucceedRevised edition“Compelling in its ability to relate the digitized pandemonium of the present to the hushed agrarian sunrises of the past.”—The New York Times Book Review.Penguin • 608 pp. • 978-0-14-311700-1 • $18.00

New!Mark Frauenfelder Made By handLiving the DIY Life The editor-in-chief of Make magazine takes readers on a tour of DIY projects he himself tries, while profiling leaders in the movement and sharing tips and insights.Portfolio • 256 pp. • 978-1-59184-443-4 • $16.00Available November 2011

Newt Gingrich and Terry L. Maplea contract with the earthTen Commitments You Can Make to Protect the Environment NowForeword by E. O. WilsonPlume • 256 pp. • 978-0-452-28992-5 • $14.00

New!Edward Glaeser triuMph of the cityHow Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and HappierSee page 4

Paul HawkenBlessed unrestHow the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World“It will inspire and encourage millions more to take action.”—Jane Goodall.Penguin • 352 pp. • 978-0-14-311365-2 • $16.00

New!Donovan Hohn MoBy-duckThe True Story of 28,800 Bath Toys Lost at Sea and of the Beachcombers, Oceanographers, Environmentalists, and Fools, Including the Author, Who Went in Search of Them“Adventurous, inquisitive and brightly illuminating...[Moby-Duck] works as a lively travelogue as well as a voyage of discovery and philosophical inquiry.”—The New York Times.Viking • 416 pp. • 978-0-670-02219-9 • $27.95

New!Joel Kotkin the next hundred MillionAmerica in 2050A visionary social thinker reveals how the addition of one hundred million Ameri-cans by midcentury will transform the way we live, work, and prosper. “Provides valu-able historical perspective on the nation’s evolution.”—The New York Times.Penguin • 320 pp. • 978-0-14-311881-7 • $16.00

Frances Moore Lappé and Anna Lappéhope’s edgeThe Next Diet for a Small Planet“Describing their journeys through Bra-zil, Pakistan, Holland and the U.S., the Lappés question the economic status quo as well as discuss the way different coun-tries handle food production in times of scarcity and plenty.”—Publishers Weekly. Tarcher • 464 pp. • 978-1-58542-237-1 • $15.95

Diane MacEachernBig green purseUse Your Spending Power to Create a Cleaner, Greener WorldAvery • 432 pp. • 978-1-58333-303-7 • $17.95



business & environment / business of food

47

New!David Owenthe conundruMHow Scientific Innovation, Increased Efficiency, and Good Intentions Can Make Our Energy and Climate Problems WorseA common sense yet contrarian manifesto on the environmental issues of our time.Riverhead • 144 pp. • 978-1-59448-561-9 • $14.00 Available February 2012

New!green MetropolisWhy Living Smaller, Living Closer, and Driving Less Are the Keys to Sustainability“Advances the provocative argument that the asphalt jungle is greener than the places where most Americans live…A hard-hitting book that punctures many eco-balloons.”—Witold Rybczynski, Uni-versity of Pennsylvania.Riverhead • 268 pp. • 978-1-59448-484-1 • $16.00

New!Nick Rosenoff the gridInside the Movement for More Space, Less Government, and True Independence in Modern America“[A] quirky, unsettling and fascinating look at 21st-century men and women who have cut the cord to power and water and choose to live, for a variety of reasons, ‘off the grid.’”—Minneapolis Star Tribune.Penguin • 304 pp. • 9780143117384 • $15.00

New!Laurence C. Smiththe world in 2050Four Forces Shaping Civilization’s Northern FutureA geographer’s forward-looking and co-gent analysis of how our world is chang-ing, and what it will look like over the next generation. “Best geography book of the year.”—Seed.Dutton • 336 pp. • 978-0-525-95181-0 • $26.95Plume • 336 pp. • 978-0-452-29747-0 • $17.00Paperback available November 2011

New!Daniel Yergin the Quest: Energy, Security, and the Remaking of the Modern WorldSee page 8

Business of food

New!Michael Blanding the coke MachineThe Dirty Truth Behind the World’s Favorite Soft DrinkSee page 11

New!Tyler Cowenan econoMist gets lunchNew Rules for Everyday FoodiesOne of the most influential economists of the decade argues that just about every-thing you’ve heard about food is wrong.Dutton • 384 pp. • 978-0-525-95266-4 • $26.95

Dan KoeppelBananaA history of the world’s largest fruit crop, and the political and business interests it has affected.Plume • 304 pp. • 978-0-452-29008-2 • $16.00

Michael Pollanthe oMnivore’s dileMMaA Natural History of Four Meals“Thoughtful, engrossing...You’re not like-ly to get a better explanation of exactly where your food comes from.”—The New York Times Book Review.Penguin • 464 pp. • 978-0-14-303858-0 • $17.00

in defense of foodAn Eater’s ManifestoA critique of industry-financed nutri-tionism, and a call for a return to local, basic food.Penguin • 256 pp. • 978-0-14-311496-3 • $16.00

food rulesAn Eater’s ManualPenguin • 112 pp. • 9780143116387 • $11.00

New!Michael Pollan and Maira Kalmanfood rulesAn Eater’s ManualMichael Pollan and Maira Kalman come together to create an enhanced Food Rules for hardcover, now beautifully illustrated and with even more food wisdom.Penguin Press • 192 pp. • 978-1-59420-308-4 • $22.95Available November 2011

Jane S. Smiththe garden of inventionLuther Burbank and the Business of Breeding PlantsPenguin • 368 pp. • 978-0-14-311689-9 • $16.00



i l luminating business: classic f iction

48

Martin AmisMoneyA Suicide Note“A brilliant and frightening novel.”—An-thony Burgess. The story of John Self and his insatiable appetite for money, alcohol, drugs, porn and more. Ceaselessly inven-tive and thrillingly savage, it is a tale of life lived without restraint; of money and the disasters it can precipitate.Penguin • 368 pp. • 978-0-14-311695-0 • $15.00

Honore de Balzac a harlot high and low Translated with an Introduction by Rayner HeppenstallFinance, fashionable society, and the in-trigues of the underworld and the police system form the heart of this powerful novel, which introduces the satanic ge-nius Vautrin, one of the greatest villains in world literature.Penguin Classics • 560 pp. • 978-0-14-044232-8 • $16.00

Theodore Dreiserthe financier Introduction by Larzer ZiffA master of gritty naturalism, Theodore Dreiser explores the corruption of the American dream as Frank Cowperwood, the very embodiment of greed, relent-lessly seeks satisfaction in wealth, wom-en, and power.Penguin Classics • 528 pp. • 978-0-14-310554-1 • $17.00

William Dean Howellsthe rise of silas laphaMIntroduction by Kermit VanderbiltWilliam Dean Howells’s richly humorous characterization of a self-made millionaire in Boston society provides a paradigm of American culture in the Gilded Age.Penguin Classics • 400 pp. • 978-0-14-039030-8 • $16.00

Introduction by Louis AuchinclossSignet • 384 pp. • 978-0-451-52822-3 • $7.95

Sinclair LewisBaBBittIntroduction and Notes by James M. HutchissonThis satirical portrait of a town obsessed by capitalism and the “values” of the mar-ketplace captures the flavor of 1920’s Amer-ica during the economic boom years. Penguin Classics • 400 pp. • 978-0-14-018902-5 • $11.00

Introduction by Sally E. ParrySignet • 416 pp. • 978-0-451-53061-5 • $7.95

Frank NorrisMcteagueA Story of San FranciscoIntroduction by Kevin StarrThis searing portrait of the downfall of a slow-witted dentist and his avaricious wife embodies Frank Norris’s powerful insights into conflicting forces of hered-ity and social conditioning.Penguin Classics • 496 pp. • 978-0-14-018769-4 • $14.00Signet Classics • 384 pp. • 978-0-451-53197-1 • $7.95Available November 2011

Ruth L. Ozeki My year of MeatsA Novel“A very funny, very ambitious first novel about a Japanese American documentary filmmaker who gleefully takes on the meat industry, the media, wife-battering, sexism and racism without ever losing sight of plot or character.”—San Francisco Chronicle.Penguin • 400 pp. • 978-0-14-028046-3 • $16.00Winner of the Kiriyama Pacific Rim Book PrizeReader’s Guide available at us.penguingroup.comAlso available: All Over Creation 978-0-14-200389-3

New!Ernest Poolethe harBorIntroduction by Patrick ChuraPoole’s bestselling, muckraking classic about the plight of the worker. “An ab-sorbingly interesting and very significant novel.”—The New York Times.Penguin Classics • 368 pp. • 978-0143106449 • $16.00Available January 2012

Ayn Randthe fountainheadAfterword by Ayn RandAyn Rand’s daringly original literary vi-sion and her groundbreaking philosophy, Objectivism, are depicted in the story of an intransigent young architect, his violent battle against conventional stan-dards, and his explosive love affair with a beautiful woman who struggles to defeat him. Plume • 752 pp. • 978-0-452-28637-5 • $24.00

Afterword by Leonard PeikoffSignet • 720 pp. • 978-0-451-19115-1 $9.99Teachers Guide at us.penguingroup.com/tguides

atlas shruggedPlume • 1200 pp. • 978-0-452-01187-8 • $25.00Signet • 1088 pp. • 978-0-451-19114-4 • $9.99


i l luminating business: classic f iction / other t it les of interest

49

Upton Sinclairthe jungleThis classic depiction of the brutal con-ditions in the Chicago stockyards at the turn of the nineteenth century brought into sharp moral focus the apalling odds against which immigrants and other working people struggled for their share of the American dream.Penguin Classics Deluxe editionIntroduction by Eric SchlosserJacket Illustrator Charles BurnsPenguin Classics • 464 pp. • 978-0-14-303958-7 • $15.00 Afterword by Barry SearsSignet • 416 pp. • 978-0-451-52804-9 • $5.95

oil!Sinclair’s 1927 novel, upon which the movie There Will Be Blood was based, on the early days of the California oil indus-try is a highly entertaining story featur-ing a cavalcade of characters including senators, oil magnets, Hollywood film starlets, and a crusading evangelist.Penguin • 560 pp. • 978-0-14-311226-6 • $15.00

Anthony Trollope the way we live now Edited with an Introduction by Frank KermodeTrollope’s exploration of the milieux of London’s financial institutions, exclusive West End squares and drones’ clubs pop-ulated by languorous aristocrats, unscru-pulous speculators, in both the marriage and the money market. Penguin Classics • 816 pp. • 978-0-14-043392-0 • $14.00

H.G. Wells tono-BungayEdited by Patrick ParrinderIntroduction and Notes by Edward Mendelson Presented as a miraculous cure-all, Tono-Bungay is in fact nothing other than a pleasant-tasting liquid with no positive effects. Nonetheless, when the young George Ponderevo is employed by his uncle Edward to help market this inef-fective medicine, he finds his life over-whelmed by its sudden success.Penguin Classics • 384pp. • 978-0-14-144111-5 • $15.00

Emile Zolaau Bonheur des daMesTranslated and Edited by Robin Buss Charting the beginnings of the capital-ist economy and bourgeois society, Zola captures in lavish detail nineteenth-cen-tury French consumer society. Bibliogra-phy, chronology, notes. Penguin Classics • 464 pp. • 978-0-14-044783-5 • $15.00

other titles of interest

New!Kate Ascher the heightsAnatomy of a SkyscraperPenguin Press • 208 pages • 978-1-59420-303-9 • $35.00Available November 2011

the worksAnatomy of a City“It’s a rare person who won’t find some-thing of interest in The Works, whether it’s an explanation of how a street-sweep-er works or the view of what’s down a manhole.”—New York Post.Penguin • 240 pp. • 978-0-14-311270-9 • $20.00

New!Michael Blastland and Andrew Dilnot the nuMBers gaMeThe Commonsense Guide to Understanding Numbers in the News, in Politics, and in Life “The Numbers Game is no ‘Fun with Math’ divertissement; its aim is to render its readers a little smarter about statis-tics, to make better citizens of them. It’s a sugar-coated civics lesson.”—The New York Times.Gotham • 192 pp. • 978-1-592-40485-8 • $16.00

J.C. Bradburythe BaseBall econoMistThe Real Game ExposedPlume • 352 pp. • 978-0-452-28902-4 • $16.00

New!Peter Elkindrough justiceThe Rise and Fall of Eliot Spitzer “[A]n absorbing account of Spitzer’s im-probable journey from New York rich kid to celebrated Wall Street scourge—to infamous Client No. 9 of the Emperor’s Club.”—Los Angeles Times. Portfolio • 320 pp. • 978-1-59184-307-8 • $26.95

New!Jay M. Feinmandelay, deny, defendWhy Insurance Companies Don’t Pay Claims and What You Can Do About It An exposé of insurance injustice and a plan for consumers and lawmakers to fight it.Portfolio • 256 pp. • 978-1-59184-315-3 • $25.95


other t it les of interest / reference

50

New!Charles GasparinoBought and paid forThe Unholy Alliance Between Barack Obama and Wall Street “A tough outsider willing to go to battle with anyone—colleague or contact—in pursuit of the story.”—Financial Times.Sentinel • 304 pp. • 978-1-59523-071-3 • $26.95

Joe Noceragood guys and Bad guysBehind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between)Portfolio • 304 pp. • 978-1-59184-439-6 • $16.00

Randall Robinsonthe deBtWhat America Owes to Blacks“Engaging...important...supports his at-tempts to reclaim African heitage and em-power African-Americans.”—The Wash-ington Post.Plume • 272 pp. • 978-0-452-28210-0 • $16.00Winner of the Gold Pen Awards/ Black Writers Alliance for Best Business/Finance Nonfiction

New!Robin Ryanover 40 & you’re hired!Secrets to Landing a Great Job America’s top career counselor offers her market-tested program that shows read-ers how to effectively stand out and ap-peal to employers amid age discrimina-tion and cheap competition.Penguin • 256 pp. • 978-0-14-311698-1 • $15.00Also available: 60 Seconds and You’re Hired! 978-0-14-311290-7; Soaring on Your Strengths 978-0-14-303650-0

Julie SalamonhospitalMan, Woman, Birth, Death, Infinity, Plus Red Tape, Bad Behavior, Money, God and Diversity on Steroids“[A] real, true-life drama of the barely con-trollable chaos that actually rules in a huge metropolitan hospital.”—Tom Wolfe.Penguin • 384 pp. • 978-0-14-311536-6 • $16.00

New!David Stippthe youth pillScientists at the Brink of an Anti-Aging Revolution The science and business of aging and the people who are revolutionizing the way we grow old.Current • 320 pp. • 978-1-617-23000-4 • $26.95

reference

New!Jack Covert and Todd Satterstenthe 100 Best Business Books of all tiMeWhat They Say, Why They Matter, and How They Can Help You“A shortcut in the best sense of the word.”—Seth Godin.Portfolio • 304 pp. • 978-1-59184-240-8 • $25.95Portfolio • 304 pp. • 978-1-59184-446-4 • $16.00Paperback available November 2011

Graham Bannock, R.E. Baxter, and Evan Davisthe penguin dictionary of econoMicseighth editionPenguin • 416 pp. • 978-0-14-104523-8 • $18.00

Thomas S. Kanethe oxford essential guide to critical writingBerkley • 464 pp. • 978-0-425-17640-5 • $6.99

Patricia T. O’Connerwoe is iThe Grammarphobe’s Guide to Better English in Plain EnglishThird editionNewly expanded with a chapter on lan-guage in the age of e-mail. Riverhead • 288 pp. • 978-1-57322-331-7 • $15.00

Jae K. Shim, Ph.D., Joel G. Siegel, Ph.D., CPA, and Abraham J. Simon, Ph.D., CPAthe vest-pocket MBaThird editionThe bestselling pocket problem-solver for today’s busy executive, now com-pletely revised and updated. Portfolio • 512 pp. • 978-1-59184-051-0 • $20.00

Fourth editionPortfolio • 512 pp. • 978-1-59184-433-4 • $22.00Available January 2012

Lynne Trusseats, shoots & leavesThe Zero Tolerance Approach to PunctuationForeword by Frank McCourt“A witty, elegant and passionate book that should be on every writer’s shelf.”—Nigel Williams, The Observer Review. “A won-derful little treatise...witty and entertain-ing as well as informative.”—Terry Eagle-ton, The Irish Times.Gotham • 240 pp. • 978-1-59240-203-8 • $12.00


complete idiot’s guide® series

51

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New!Gina Abudi, Brandon ToropovBest practices for sMall BusinessAlpha • 352 pp. • 978-1-59257-993-8 • $18.95

New!G. Michael Campbellproject ManageMentFifth editionAlpha • 432 pp. • 978-1-61564-087-4 • $21.95

Jeff Cohenworking less, earning MoreAlpha • 288 pp. • 978-1-59257-798-9 • $16.95

Bobbi Dempsey, Todd BeitlerBuying foreclosuresSecond editionAlpha • 352 pp. • 978-1-59257-721-7 • $19.95

Robert DonnelystatisticsSecond editionAlpha • 400 pp. • 978-1-59257-634-0 • $19.95

New!Marc Dorio, Susan ShellyBoosting eMployee perforManceAlpha • 336 pp. • 978-1-61564-025-6 • $16.95

Lita Epstein, MBA, and Shellie Moore, CPAaccountingThird editionAlpha • 352 pp. • 978-1-61564-065-2 • $19.95

Theresa Hamacher, CFA, Randy Burgess, and Carl Baldassarrethe pocket idiot’s guide to investing in stocksAlpha • 240 pp. • 978-1-59257-473-5 • $12.95

Craig Hovey, Gregory RehmkegloBal econoMicsAlpha • 272 pp. • 978-1-59257-660-9 • $18.95

Edward T. Koch, Debra DeSalvo, and Joshua KennoninvestingFourth editionAlpha • 384 pp. • 978-1-59257-915-0 • $19.95

New!Gwen Moran, Sue JohnsonBusiness plans plusAlpha • 432 pp. • 978-1-59257-974-7 • $$24.95

Keith Rosencold callingAlpha • 336 pp. • 978-1-59257-227-4 • $14.95

New!Aliza ShermancrowdsourcingAlpha • 336 pp. • 978-1-61564-092-8 • $19.95

Scott Snair, Ph.D.Motivational leadershipAlpha • 304 pp. • 978-1-59257-679-1 • $15.95

Gary Tilkin, Lita Epsteinforeign currency tradingSecond editionAlpha • 336 pp. • 978-1-61564-113-0 • $19.95Available October 2011

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52 e n v i r o n M e n t & e c o l o g y 2 0 1 1

index

aAbrams, Amy ..................................39Abramsky, Sasha .............................27Abudi, Gina .....................................51Accidental Creative, The ................ 20Acres of Diamonds ......................... 45Adamson, Brent ..............................18Adventures of Johnny Bunko, The .. 35After the Trade Is Made ................. 24Age of the Infovore, The .................... 8Age of Turbulence, The ................... 12Age Power ......................................... 4Ahamed, Liaquat ............................10Ahead of the Curve......................... 11Akst, Daniel .....................................40Alexander, Greg ..............................36Allen, David ....................................27Allen, James .....................................45Allen, Paul .......................................10Allen, Roger E. ................................27All the Devils Are Here................... 14America the Vulnerable ................... 3Amis, Martin ...................................48Andelman, Bob ...............................40Anders, George ...............................27Anderson, Max ...............................28Andrew Carnegie ............................ 14And Then There’s This ...................... 8Appel, Jacob ....................................... 5Arden, Paul ......................................28Armour, Vernice .............................38Aronica, Lou....................................35Artist in the Office, The .................. 34Art Is Work ..................................... 21Art of Conversation, The ................ 25Art of Happiness at Work, The....... 30Art of Non-Conformity, The .......... 31Art of Possibility, The...................... 38Art of the Sale, The ......................... 17Art of the Start, The ........................ 20Art of War for Executives, The ....... 33Art of War, The ............................... 37Art of Woo, The .............................. 27Arvedlund, Erin ..............................10As a Man Thinketh ......................... 45Ascent of Money, The ..................... 12Ascher, Kate .....................................49As One ............................................ 28Assaiante, Paul ................................28Atlas Shrugged ................................ 48Attwood, Chris................................28Attwood, Janet Bray .......................28Au Bonheur Des Dames ................. 49Auletta, Ken ....................................... 3Aurelius, Marcus .............................28Autobiography of

Andrew Carnegie, The ................ 11Axelrod, Alan ..................................28

BBabbitt ............................................ 48Bacardi and the Long Fight

for Cuba ....................................... 12Back of the Napkin, The ................. 22Bad Girls Go Everywhere ............... 39Bad Money........................................ 6Bagchi, Subroto ...............................28Baghai, Mehrdad ............................28Bahl, Raghav...................................... 3Baldassarre, Carl .............................51Balzac, Honore de ...........................48Banana............................................ 47Bannock, Graham...........................50Barabási, Albert-László ..............3, 40Bargaining for Advantage .............. 27Barker, Raymond Charles ..............28Barrera, Rick....................................16Bartiromo, Maria ............................10Baseball Economist, The ................ 49

Battelle, John ...................................10Bauerlein, Mark ................................ 8Baum, Ken .......................................40Baxter, R.E. ......................................50Beattie, Alan ....................................11Beckstrom, Rod A. ........................... 3Becoming a Life Change Artist ...... 41Bedbury, Scott .................................16Behar, Howard ................................28Beijing Welcomes You ...................... 7Beitler, Todd ....................................51Belsky, Scott .....................................16Benjamin Graham on

Value Investing ............................ 24Berger, Warren ................................21Bernstein, Ann .................................. 3Best Practices Are Stupid................ 35Better By Mistake ........................... 43Beyond Reason ............................... 25Big Enough Company, The ............. 39Big Green Purse .............................. 46Big Moo, The ................................... 31Big Payback, The ............................ 11Big Rich, The ................................... 11Bin Ladens, The .............................. 11Bissell, William Nanda ..................... 3Bissonnette, Zac ..............................43Blah Blah Blah ................................ 22Blair, Ryan ........................................16Blanding, Michael ...........................11Blastland, Michael ..........................49Blessed Unrest ................................. 46Blind Spots ...................................... 33Bliss, Jeanne .....................................16Blood Feud ...................................... 15Blyth, Catherine ..............................25Borrowing Brilliance ...................... 34Boswell, John ...................................25Bought and Paid For ...................... 50Bourne, Mike ..................................36Bourne, Pippa .................................36Boyd, Kevin W. ...............................43Bradbury, J.C. ..................................49Brafman, Ori ..................................... 3Brand, Stewart .................................46Brandt, Richard L. ..........................17Branson, Richard ............................17Bremmer, Ian..................................... 3Brenner, Joel ...................................... 3Brittain, Janelle ................................26Brit-Think, Ameri-Think................ 37Brodsky, Norm ................................17Brooks, Katharine ...........................29Broughton, Philip Delves.........11, 17Brown, Stuart ..................................40Brown, W. Steven ............................29Buchan, David .................................46Buchholz, Todd G. ....................23, 40Built to Sell...................................... 23Burg, Bob ...................................17, 29Burgess, Randy ................................51Burlingham, Bo ...............................17Burrough, Bryan .............................11Bursts .............................................. 40Bury My Heart at

Conference Room B ..................... 36Business Stripped Bare ................... 17Bussgang, Jeffrey .............................17Buyout of America, The ................. 24Buzan, Tony .....................................29Buzzmarketing ............................... 20Byrne, John A. .................................17Byrnes, Jonathan L. S. ....................18

cCAD Monkeys, Dinosaur Babies,

and T-Shaped People................... 21Caldicott, Sarah Miller ...................30Calonius, Erik .................................18Cameron, Julia ................................29

Campbell, G. Michael ....................51Can They Do That? ........................ 33Canton, James ................................... 3Capital ............................................ 13Capparell, Stephanie .......................34Car Guys vs. Bean Counters .......... 13Carnegie, Andrew...........................11Carnegie, Dale .................................45Carroll, Pete .....................................29Case for Business in Developing

Economies, The .............................. 3Challenger Sale, The ....................... 18Chancellor, Edward ........................11Change the Culture, Change the

Game ........................................... 29Chapman, Peter ..............................11Charan, Ram ...................................18Charnas, Dan ..................................11Chatzky, Jean ...................................43Cheap ................................................ 7Chen, Kay-Yut .................................40China Fantasy, The ........................... 6China Price, The ............................... 4Chinni, Dante.................................... 3Chouinard, Yvon.............................29Clancy, Andrew ..............................18Clason, George S. ............................43Claxton, Lena ..................................26Closing the Leadership Gap ........... 39Clutch .............................................. 37Cognitive Surplus ........................... 10Cohen, Jeff .......................................51Coke Machine, The ......................... 11Coleman, Ellen Schneid ................34Collapse ........................................... 46Collier, Robert .................................45Coll, Steve ........................................11Colvin, Geoff ...................................29Common Wealth .............................. 7Competition Demystified ............... 19Complete Idiot’s Guide to:

Accounting ................................... 51Best Practices for Small Business .... 51Boosting Employee Performance ... 51Business Plans Plus ..................... 51Buying Foreclosures ..................... 51Cold Calling ................................. 51Crowdsourcing ............................ 51Foreign Currency Trading ........... 51Global Economics ........................ 51Investing ....................................... 51Motivational Leadership ............. 51Project Management ................... 51Statistics ....................................... 51Working Less, Earning More....... 51

Confidence Solution, The ............... 44Conley, Lucas ..................................22Connors, Roger .........................29, 30Contract with the Earth, A ............ 46Conundrum, The ............................ 47Conwell, Russell H. ........................45Corcoran, Barbara ..........................18Cost of Bad Behavior, The .............. 34Counterfeiter’s Paradise, A............. 15Covert, Jack .....................................50Cowen, Tyler .....................4, 8, 40, 47Crisis Economics............................... 7Crossing the Unknown Sea ............ 38Crowe, Sandra A. ............................25Crowley, Katherine .........................30Currency Wars.................................. 6Curse of the Mogul, The ................... 5Cutler, Howard C. ...........................30

dD’Antonio, Michael.........................11Dalai Lama ......................................30Davidson, Cathy ............................... 8Davis, Devra ...................................... 4Davis, Evan ......................................50

Dealing with Darwin ..................... 34Deals on the Green ......................... 23Debt-Free U .................................... 43Debt, The......................................... 50Deci, Edward L................................40Delay, Deny, Defend .......................49Dell, Donald ....................................25Deluxe ............................................. 16DeMoss, Gary .................................25Dempsey, Bobbi ..............................51Denial ............................................. 37Denialism........................................ 43Dennis, Felix ...................................18Denny, Stephen ...............................18Denove, Chris .................................18DeRose, Christopher ......................37DeSalvo, Debra ...............................51Design Is How It Works .................. 21Desjardins, Lisa ...............................43Deutschman, Alan ..........................30Devil Take the Hindmost ............... 11Diamond, Jared ...............................46Difficult Conversations .................. 27Digital Divide, The ........................... 8Digital Revolution, The .................. 36Dilnot, Andrew ...............................49Dip, The .......................................... 19Disconnect ........................................ 4Discover Your Inner Economist ..... 40Dixon, Matthew ..............................18Dollar Meltdown, The .................... 23Dominguez, Joe ..............................44Donnely, Robert ..............................51Dorio, Marc .....................................51Double-Digit Growth ..................... 23Down to Business ........................... 39Doyle, Michael ................................25Dreiser, Theodore ...........................48Drinking from the Fire Hose .......... 30Drive ............................................... 34Dychtwald, Ken ................................ 4Dynasties ........................................ 13

eEasterly, William ............................... 4Eat People ....................................... 20Eats, Shoots & Leaves ..................... 50eBay Business at Your Fingertips ... 43Economist Gets Lunch, An ............. 47Education of Millionaires, The ....... 18Eight Essential Steps to Conflict

Resolution, The ............................ 278 Ways to Great .............................. 32Element, The ................................... 35Elffers, Joost .....................................31Elkind, Peter ..............................13, 49Ellis, Charles D. ...............................12Ellsberg, Michael ............................18Elster, Kathi .....................................30Emerson, Rick .................................43Emery, Stewart ................................35Empathic Civilization, The ............ 42Empire State of Mind ..................... 12Enchantment .................................. 20End of Poverty, The .......................... 7End of the Free Market, The ............. 3End of Wall Street, The ................... 13Enloe, Cynthia .................................. 4Epstein, Lita .....................................51Ertel, Danny ....................................25Escape From Cubicle Nation .......... 23Escher, Peter ....................................28Essential Marcus Aurelius, The ...... 28Estefan, Emilio ................................19ETF Strategist, The ......................... 24Ethical Business .............................. 36European Dream, The ...................... 6Exchange Artist, The ...................... 13Expect to Win ........................... 23, 38Extreme Future, The ......................... 3

w w w. p e n g u i n . c o M /a c a d e M i c 53

index

fFalk, Edgar A. ..................................19False Economy ................................ 11Fantastic Voyage ............................... 9Farrell, Charles ................................43Feinman, Jay M. ..............................49Fenichell, Stephen ...........................16Ferguson, Niall ................................12Ferrante, Louis ................................19Ferrell, Linda ...................................36Ferrell, O.C. .....................................36Fiasco .............................................. 14Fields, Jonathan ..............................30Fierce Conversations ...................... 27Filter Bubble, The ............................. 9Financial Instruments .................... 24Financier, The ................................. 48Finding Water ................................. 29Fine, Alan ........................................30Fine Print, The .................................. 5Finkelstein, Sydney .........................30Fiore, Neil ........................................30Fiorina, Carly ..................................38Fires, The ......................................... 12First-Rate Madness, A .................... 41First Stop in the New World ............. 6Fisher, Roger ...................................25Fishman, Charles ............................12Five Faces of Genius, The ............... 38Flaste, Richard .................................40Flood, Joe .........................................12Food Rules ...................................... 47Foreclosure of America, The ........... 14Forget Perfect .................................. 33Fortgang, Laura B. ..........................40Fountainhead, The ......................... 48Four Seasons ................................... 36Frank, Christopher J. ......................30Frauenfelder, Mark .........................46Free Culture ...................................... 5Freese, Thomas A............................19Full Cup, A...................................... 11Future Babble ................................. 23

gGabor, Don ......................................25Galbraith, John Kenneth................12Gallagher, Winifred ........................41Game of Character, A .................... 35Gansky, Lisa ....................................... 4Garden of Invention, The ............... 47Gardner, Dan.............................23, 41Gasparino, Charles .........................50Gelb, Michael J. ...............................30Generation Debt ............................... 5Gerber, Robin ..................................31Gertner, Jon ....................................... 8Getting Ready to Negotiate ............ 25Getting Things Done....................... 27Getting to Yes .................................. 25Get to Work .................................... 39Ghaemi, Nassir................................41Ghate, Debi ......................................31Gigerenzer, Gerd .............................41Gill, Michael Gates .........................31Gilman, Hank..................................31Gimpel, James ................................... 3Gingrich, Newt ...............................46Gjelten, Tom ....................................12Glaeser, Edward ................................ 4Glaser, Milton..................................21Godin, Seth......................................19Go-Givers Sell More ....................... 17Go-Giver, The ................................. 29Golant, Susan K. .............................38Good Guys and Bad Guys .............. 50Good Is Not Enough ....................... 38Googled ............................................. 3Google Guys, The ............................ 17

Gopalakrishnan, R. ........................31Gordinier, Jeff .................................... 4Gospel of Wealth Essays, The ......... 11Goss, Mimi ......................................19Goyette, Charles ..............................23Great Fortune ................................. 14Great Stagnation, The ...................... 4Greenburg, Zack O’Malley ............12Greene, Jay .......................................21Greene, Robert ................................31Green Metropolis ............................ 47Greenspan, Alan .............................12Greenwald, Bruce ...........................19Greenwald, Bruce C. ........................ 5Griffin, Jack .....................................26Griffith, Jim .....................................44Grossman, Terry ............................... 9Gross, Ronald ..................................31Group of 33, The .............................31Growth States .................................... 6Guillebeau, Chris ............................31Gut Feelings .................................... 41

hHaanel, Charles F. ...........................45Hacking Work ................................. 32Hallgren, Gayle ...............................22Halpern, Belle Linda ......................32Halvorson, Heidi Grant .................41Hamacher, Theresa .........................51Hannibal and Me ........................... 33Happiness ........................................ 41Harbor, The ..................................... 48Hardball for Women ...................... 38Harlot High and Low, A ................. 48Harney, Alexandra ............................ 4Harper, Hill .....................................44Harris, Carla ....................................38Harris, Carla A. ...............................23Hartmann, Thom .............................. 4Hawken, Paul ..................................46Healing of America, The .................. 6Heen, Sheila .....................................27Heffernan, Margaret .......................38Heights, The .................................... 49Heim, Pat .........................................38Hellhound of Wall Street, The ........ 14Henry, Todd ....................................20Hershkowitz-Coore, Sue ................26Hickman, Craig R. ..........................30High Financier ................................ 12Hill, Napoleon .................................45Hirschhorn, Doug ..........................32Hirshman, Linda R. ........................39Hit the Ground Running ................ 32Hlinko, John ....................................20Hobbs, Peter ....................................36Hochschild, Arlie Russell ..............39Hohn, Donovan ..............................46Holmes, Chet ..................................20Holtje, Jim ........................................25Hope’s Edge ..................................... 46Horn, Sam........................................20Hospital ........................................... 50House of Mondavi, The .................. 15House of Rothschild, The ................ 12Hovey, Craig ....................................51How Did That Happen? ................. 30Howells, William Dean ..................48How of Happiness, The ................... 41How Starbucks Saved My Life ........ 31How Technical Analysis Works ...... 24How to Get into the Top

MBA Programs............................ 34How to Get Rich ............................. 18How to Hit a Curveball .................. 36How to Make a Fortune from the

Biggest Market Opportunities in U.S. History ................................. 24

How to Make Meetings Work! ....... 25

How to Save Your Own Life ........... 31How to Say It at Work .................... 26How to Say It: Be Indispensable

at Work ........................................ 26How to Say it for Executives .......... 26How To Say It for First-Time

Managers ..................................... 26How to Say It: Job Interviews ......... 26How to Say It: Marketing with

New Media .................................. 26How to Say It on Your Résumé ...... 26How to Say It:

Performance Reviews .................. 26How to Say It to Sell It.................... 26How to Win Customers and Keep

Them For Life .............................. 21Hubbard, Elbert ..............................45Hughes, Mark ..................................20

iIdea Factory, The .............................. 8Idea Man......................................... 10I Don’t Know What I Want, But I

Know It’s Not This ....................... 32Ignite the Genius Within ................ 42Ill Fares the Land .............................. 5Illig, Randy ......................................21I Love You More Than My Dog ..... 16Imagining India ................................ 6In Defense of Food .......................... 47Industrial Design ............................ 21Innovate Like Edison ...................... 30Innovation ...................................... 36Innovator’s Cookbook, The ............... 9Insana, Ron ......................................24Inside Obama’s Brain ..................... 27Inside Steve’s Brain ......................... 32Instant Economist, The ................... 24Instant Persuasion .......................... 27Investing from Scratch .................... 24Islands of Profit in a Sea of Red Ink .. 18Israel, Shel .......................................... 9It’s Called Work for a Reason! ........ 38It’s Not About the Coffee................. 28It’s Not About You........................... 29It’s Not What You Sell, It’s What

You Stand For .............................. 37

jJackson, Joe ......................................12Jacobs, Charles S. ............................32Jamal, Azim .....................................32Jamison, Steve .................................37Jansen, Julie .....................................32Janszen, Eric ...................................... 5Jantsch, John ....................................20Jennings, Jason ................................32Jensen, Bill .......................................32Jet Age ............................................. 16John Maynard Keynes .................... 15Johnson, Ben ...................................20Johnson, Keith.................................44Johnson, Spencer ............................32Johnson, Steven ................................. 9Johnson, Sue ....................................51Johnson, Tory ..................................39Johnston, David Cay ........................ 5Jordan, Kathleen .............................41Judgment ......................................... 37Judgment on the Front Line ........... 37Judt, Tony........................................... 5Juggling Elephants .......................... 33Jungle, The ...................................... 49

kKahney, Leander .............................32Kahn, Judd .......................................19Kalman, Maira ................................47Kamenetz, Anya ................................ 5Kamensky, Jane ...............................13

Kamich, Bruce M. ...........................24Kanazawa, Satoshi ..........................42Kane, Thomas S...............................50Kaplan, Justin ..................................13Karlan, Dean ..................................... 5Karsh, Brad ......................................26Kaufman, Josh .................................20Kawasaki, Guy .................................20Kay, John ..........................................41Kelly, Caitlin ....................................32Kelly, Jason.......................................24Kelly, Kate ........................................13Kelly, Kevin ........................................ 9Kelly, Matthew ................................44Kennon, Joshua ...............................51Keough, Donald R. .........................20Kessler, Andy ...................................20Khalsa, Mahan ................................21Killing Giants .................................. 18Kissinger, Henry ............................... 5Klein, Josh........................................32Kluth, Andreas ................................33Knack, The ...................................... 17Knee, Jonathan A. ............................. 5Knowling, Bob ................................21Koch, Edward T. .............................51Koeppel, Dan...................................47Koesterich, Russ ..............................24Konrath, Jill .....................................21Kosman, Josh ..................................24Kotkin, Joel ......................................46Krakovsky, Marina .........................40Krause, Donald G. ..........................33Kurnit, Paul .....................................21Kurzweil, Ray .................................... 9

lLancaster, Adelaide.........................39Lance, Steve .....................................21Landes, David S. .............................13Lane, Randall ..................................24Language of Trust, The ................... 25Lappé, Anna ....................................46Lappé, Frances Moore ....................46Last of the Imperious Rich, The ..... 11Lauer, Chris .....................................33Law of Success, The ........................ 45Layard, Richard ...............................41Leader Effectiveness Training:

L.E.T............................................. 37Leadership Presence ....................... 32Leadership the

Eleanor Roosevelt Way ................ 31LeBoeuf, Michael ............................21Leeds, Dorothy ................................25Lessig, Lawrence ............................... 5Let My People Go Surfing .............. 29Let’s Get Real or Let’s Not Play ...... 21Let Them In ...................................... 7Levine, Mark ...................................36Levit, Alexandra..............................33Lewis, Michael ................................13Lewis, Sinclair .................................48Lida, David ........................................ 6Linchpin .......................................... 19Linked ............................................... 3Little Blue Book of

Advertising, The .......................... 21Little Blue Book of

Marketing, The ............................ 21Little Book on Meaning, The .......... 40Littlefield, Bruce ..............................18Loewy, Raymond ............................21Loflin, Jones .....................................33London Labour and the

London Poor ................................ 13Lords of Finance ............................. 10Lowe, Janet ................................24, 44Lowell, James ...................................24Lowenstein, Roger ..........................13

54 e n v i r o n M e n t & e c o l o g y 2 0 1 1

index

Lowry, Adam ...................................22Lubar, Kathy ....................................32Lublin, Nancy ..................................22Luca, Cornelius ...............................24Lutz, Bob ..........................................13Lyubomirsky, Sonja ........................41

MMac, Amber .....................................22MacEachern, Diane ........................46Machung, Anne ..............................39Mackay, Harvey ..............................22Mackay MBA of Selling in the

Real World, The ........................... 22Mackenzie, Gordon ........................33Macrowikinomics ........................... 10Made by Hand ................................ 46Magnone, Paul F. ............................30Making Ideas Happen .................... 16Making India work ........................... 3Making It All Work ........................ 27Mallaby, Sebastian ..........................13Malled ............................................. 32Maltby, Lewis ..................................33Management Rewired .................... 32Mandell, Fred ..................................41Mann, James ...................................... 6Mann, John David ....................17, 29Man Who Lied to His Laptop, The .. 9Maple, Terry L. ................................46Marketing Gurus, The .................... 22Marketing Playbook, The ............... 23Markman, Art .................................41Marx, Karl........................................13Maslansky, Michael ........................25Mastering the VC Game ................ 17Master Key System, The ................. 45Matias, Linda ...................................26Mau, Bruce ......................................21Mayhew, Henry ...............................13MBA Oath, The .............................. 28McCormack, Mark H. ....................33McGonigal, Jane ............................... 9McGrath, Skip .................................22McKinnon, Harvey .........................32McLean, Bethany ......................13, 14McLeod, Lisa Earle ...................25, 33McMillan, Lawrence G. .................24McTeague ........................................ 48Mead, Rebecca .................................. 6Meatball Sundae ............................. 19Merchants of Culture...................... 16Merril, Rebecca R. ..........................30Mesh, The .......................................... 4Message to Garcia, A ...................... 45Method Method, The ...................... 22Michaelson, Adam..........................14Mihm, Stephen.................................. 7Miller, Alan S...................................42Miller, Geoffrey ...............................42Miller, John G. .................................33Miller, Peter .....................................42Mills, Greg ......................................... 6Mind at Work, The ......................... 35Mindell, Phyllis ...............................26Mind Maps at Work ....................... 29Mind Over Business ....................... 40Mitchell, Pamela .............................44Mob Rules ....................................... 19Moby-Duck ..................................... 46Money ............................................. 48Money Book for the Young,

Fabulous, and Broke, The ........... 44Money Talks, Bullsh*t Walks ......... 20Montauk, Richard ...........................34Moore, Geoffrey A. .........................34Moore, Shellie .................................51Moran, Gwen ..................................51More Money than God ................... 13More Than Good Intentions ............. 5

Morrell, Margot ..............................34Motivating People ........................... 36Mount Pleasant .............................. 35Moussa, Mario ................................27Mullaney, Craig M. .........................34Murray, Chris ..................................22Murray, David Kord .......................34Musig, Todd ....................................33My Father at 100 ............................ 14My Year of Meats ............................ 48

nNarrow Road, The .......................... 18Nasaw, David ...................................14Nass, Clifford ..................................... 9Neatest Little Guide to Stock Market

Investing, The ............................... 24Neely, JoAnn Swan .........................33Never Make the First Offer

(Except When You Should)......... 25Never Wrestle With a Pig ............... 33New ................................................. 41New Brand World, A ...................... 16New Coffeehouse Investor, The....... 44New Ideas from Dead Economists . 23New New Thing, The ...................... 13New Rules @ Work ......................... 34Next Hundred Million, The ............ 46Nilekani, Nandan M. ........................ 6Nocera, Joe ................................14, 50Norris, Frank ...................................48Not Customers ................................ 23Nothing to Lose,

Everything to Gain ...................... 16Now Habit, The .............................. 30Now You See It .................................. 8Nudge .............................................. 43Numbers Game, The....................... 49Nutter, Christopher Lee .................42

oObliquity ......................................... 41O’Conner, Patricia T. ......................50Off Balance ..................................... 44Official eBay Bible, The .................. 44Off the Grid .................................... 47Oil! .................................................. 49Okrent, Daniel ................................14Old Masters, New World ................ 14O’Malley, Michael ...........................34Omnivore’s Dilemma, The .............. 47On China .......................................... 5One Click ........................................ 17100 Best Business Books

of All Time, The ........................... 50168 Hours ....................................... 37O’Neill, Jim ........................................ 6One Perfect Day ............................... 61001 Ideas to Create Retail

Excitement ................................... 19Optimist’s Tour of the Future, An .. 10Options as a Strategic Investment .. 24Orbiting the Giant Hairball ........... 33Origins of the Crash ....................... 13Orman, Suze ....................................44Our Patchwork Nation ..................... 3Over 40 & You’re Hired!................. 50Overpromise and Overdeliver ........ 16Owen, David ...................................47Oxford Essential Guide to

Critical Writing, The ................... 50Ozeki, Ruth L. .................................48Oz Principle, The ............................ 30

pPachter, Barbara ..............................34Padwa, Lynette ................................25Pariser, Eli .......................................... 9Partnership, The ..............................12Partnoy, Frank .................................14

Passion Test, The............................. 28Patton, Bruce .............................25, 27Patton on Leadership ..................... 28Pay It Down .................................... 43Pearson, Christine ..........................34Penguin Atlas of Women in the

World, The ................................... 39Penguin Dictionary of Economics,

The ............................................... 50Penguin State of the World

Atlas, The ....................................... 8Perfectly Legal ................................... 5Perino, Michael A. ..........................14Personality Poker ............................ 36Personal MBA, The ........................ 20Phillips, Kevin ................................... 6Pierre, Summer ...............................34Pike, Courtney ................................26Pink, Daniel H. ...................34, 35, 42Play ................................................. 40Pocket Idiot’s Guide to

Investing in Stocks, The ............... 51Poizner, Steve ..................................35Pollan, Michael ...............................47Poole, Ernest....................................48Pop! ................................................. 20Porath, Christine ............................34Porras, Jerry .....................................35Porter, Eduardo ................................. 6Postcatastrophe Economy, The ......... 5Power Friending ............................. 22Power, James ....................................18Power of Decision, The ................... 28Power of Giving, The ...................... 32Power of Storytelling, The .............. 25Practical Wisdom ............................. 7Price of Everything, The ................... 6Problem Solving 101 ....................... 27Professional, The ............................. 28Project Management ...................... 36Proofiness .......................................... 7Public Speaking for Success ............ 45Puhn, Laurie ....................................27Pull .................................................. 10Purple Cow ..................................... 19Put Your Mindset to Work ............. 35

QQBQ! The Question

Behind the Question .................... 33Quest, The ......................................... 8Quigley, James .................................28

rRalston, Richard E. .........................31Ranck, Christine .............................42Rand, Ayn ........................................48Rapt ................................................. 41Rare Find, The ................................ 27Rathbone, John Paul .......................14Ready for Anything ........................ 27Reagan, Ron ....................................14Reality Check .................................. 20Reality is Broken ............................... 9Real State of America Atlas, The ..... 4Reed, James......................................35Referral Engine, The ....................... 20Rehmke, Gregory............................51Reid, T.R. ........................................... 6Remix ................................................ 5Ressler, Cali .....................................35Retirement Heist ............................... 7Retirement Savings Time Bomb

...and How to Defuse It, The ....... 44Rezac, Darcy ....................................22Rhythm of Success, The .................. 19Richest Man in Babylon, The ......... 43Rickards, James ................................. 6Rifkin, Jeremy..............................6, 42Riley, Jason L. .................................... 7

Rise of Silas Lapham, The .............. 48Ritmo Al Exito ................................ 19Road to Wealth, The ....................... 44Roam, Dan.......................................22Robinson, Craig ..............................35Robinson, Ken.................................35Robinson, Randall ..........................50Robin, Vicki .....................................44Rose, Mike .......................................35Rosen, John .....................................22Rosen, Keith ....................................51Rosen, Nick .....................................47Roth, Yogi ........................................29Roubini, Nouriel ............................... 7Rough Guide to

the Energy Crisis, The ................. 46Rough Justice .................................. 49Rufus, Anneli ..................................42Rules and Tools for Leaders ........... 37Runion, Meryl .................................26Run to the Roar .............................. 28Rush ................................................ 40Rushing, Haley ................................37Ryan, Eric.........................................22Ryan, Jeff ..........................................14Ryan, Robin .....................................50Rynecki, David ................................23

sSachs, Jeffrey D. ................................. 7Salamon, Julie ..................................50Saltzman, Cynthia ..........................14Satisfaction ..................................... 18Sattersten, Todd ..............................50Savage, Jon .......................................15Saylor, David ...................................25Scanlon, Jennifer .............................39Schor, Juliet B. ................................... 7Schultheis, Bill .................................44Schultz, Ellen E. ................................ 7Schwartz, Barry ................................. 7Science of Being Great, The ............ 45Science of Fear, The ........................ 41Science of Getting Rich, The ........... 45Scocca, Tom ....................................... 7Score Takes Care of Itself, The ........ 37Scott, Susan......................................27Screw Business as Usual ................. 17Seager, Joni ..................................4, 39Search, The ...................................... 10Seave, Ava .......................................... 5Second Shift, The ............................ 39Secret of the Ages, The .................... 45Secrets of the Moneylab .................. 40Seife, Charles ..................................... 7Sell Yourself First ............................ 197 Powers of Questions, The ............ 25Shackleton’s Way ............................. 34Shapiro, Aaron ................................23Shapiro, Daniel ................................25Shapiro, Stephen M. .................35, 36Share, Retweet, Repeat ................... 20Shark Tales ...................................... 18Sharpe, Kenneth ............................... 7Sharp, Isadore..................................36Sharp, Kathleen ...............................15Shell, Ellen Ruppel ............................ 7Shell, G. Richard .............................27Shelly, Susan ....................................51Sherman, Aliza ................................51Shim, Jae K. .....................................50Shirky, Clay ......................................10Short History of Financial

Euphoria, A ................................. 12Shteir, Rachel ...................................15Siebert, Al ........................................42Siegel, David ....................................10Siegel, Joel G. ...................................50Siler, Julia Flynn ..............................15Simon, Abraham J. .........................50

w w w. p e n g u i n . c o M /a c a d e M i c 55

index

Since Strangling Isn’t an Option..... 25Sinclair, Upton ................................49Singer, Scott R. ................................36Singularity Is Near, Th e .................... 9Situations Matter............................ 42Skidelsky, Robert ............................15Slap, Stan ..........................................36Slim, Pamela ....................................23Slott, Ed ............................................44Small Giants ................................... 17Smart, Bradford D. .........................36Smartest 401k Book

You’ll Ever Read, Th e .................. 45Smartest Guys in the Room, Th e ... 13Smartest Investment Book

You’ll Ever Read, Th e .................. 45Smartest Money Book

You’ll Ever Read, Th e .................. 45Smartest Portfolio

You’ll Ever Own, Th e .................. 45Smartest Retirement Book

You’ll Ever Read, Th e .................. 45Smart Swarm, Th e ..........................42Smart Th inking ............................... 41Smick, David M. ............................... 8Smith, Adam ...................................15Smith, Dan......................................... 8Smith, Jane S. ...................................47Smith, Laurence C. .........................47Smith, Perry M. ...............................37Smith, Tom ................................29, 30Snair, Scott .......................................51SNAP Selling ................................... 21Snyder, Brad ....................................15Socrates’ Way .................................. 31Solin, Daniel R. ...............................45Solomon, Muriel .............................27Sommers, Sam ................................42Sorkin, Andrew Ross......................15Soundview Executive Book

Summaries ........................18, 22, 33Specter, Michael ..............................43Spence Jr., Roy M. ...........................37Spent ............................................... 42Spizman, Robyn Freedman ...........39Starfi sh and the Spider, Th e ............. 3Steal, Th e......................................... 15Stevenson, Mark .............................10Stewart, James B. ............................... 8St. Hilaire, Chris .............................25Stipp, David .....................................50Stoltz, Paul G. ..................................35Stone, Douglas ................................27Stopwatch Marketing ..................... 22Stoute, Steve.....................................15Strategic Management.................... 36Straus, David ...................................25Street Fighters ................................. 13Street Smarts ................................... 17Stuck................................................ 42Succeed ............................................ 41Success Built to Last ....................... 35Sugar King of Havana, Th e ............ 14Sullivan, Paul ...................................37Sunstein, Cass R. .............................43Sun-tzu .............................................37Super Mario .................................... 14Superpower? ..................................... 3Survivor Personality ....................... 42

tTake the Stairs ................................ 43Talent Is Overrated ......................... 29Tangled Webs .................................... 8Tanning of America, Th e ................ 15Tapscott, Don ..................................10Tarnoff , Ben .....................................15Tata ................................................. 16Taylor, Timothy...............................24Tedlow, Richard S. ..........................37

Teenage ........................................... 15Temptation...................................... 40Ten Commandments for

Business Failure, Th e ................... 2010 Commandments of Money, Th e ... 4510 Laws of Career

Reinvention, Th e ......................... 44Ten Steps Ahead ............................. 18Th aler, Richard H. ..........................43Th ief at the End of the World, Th e . 12Th ink and Grow Rich ..................... 45Th ink Big, Act Small ....................... 32Th ink Your Way to Wealth............. 45Th ird Side, Th e................................ 2713 Fatal Errors Managers Make

and How You Can Avoid Th em ... 2933 Strategies of War, Th e ................ 31Th omas, Dana .................................16Th omas, Gordon .............................37Th ompson, Jody ..............................35Th ompson, John B. .........................16Th ompson, Mark ............................35Th omson, Judy ................................22Th ree Marriages, Th e...................... 38Th reshold .......................................... 4Tichy, Noel .......................................37Tilford, Monique ............................44Tilkin, Gary .....................................51Titanium eBay ................................ 22Tong, Richard ..................................23Tono-Bungay .................................. 49Too Big to Fail ................................. 15Too Good to Be True ...................... 10Tooze, Adam ...................................16Topgrading for Sales ....................... 36Toropov, Brandon ...........................51Tough Choices ................................. 38Trading in the Global Currency

Markets ........................................ 24Treacy, Michael ...............................23Triangle of Truth, Th e .................... 25Tribes .............................................. 19Triumph of the City .......................... 4Triumph of Value Investing, Th e .... 44Trollope, Anthony ..........................49Trout, J.D..........................................43True Wealth ...................................... 7Truss, Lynne ....................................50Tugend, Alina ..................................43Turano, Annamaria ........................2227 Powers of Persuasion ................. 25Twitterville........................................ 9

uUltimate Sales Machine, Th e ......... 20Uncertainty ..................................... 30Unfolding the Napkin ..................... 22Unforgiving Minute, Th e ................ 34Ury, William ..............................25, 27Users ................................................ 23Use Your Head to Get Your

Foot in the Door .......................... 22

vVaden, Rory .....................................43Vanderkam, Laura ..........................37Vaughan, Christopher ....................40Verhovek, Sam Howe .....................16Vest-Pocket MBA, Th e .................... 50Villarosa, Alicia ...............................39Villarosa, Clara ...............................39

wWages of Destruction, Th e ............. 16Walk the Walk ................................ 30Wal-Mart Eff ect, Th e ...................... 12Walmsley, Jane ................................37Walsh, Bill ........................................37Walsh, Craig ....................................37Warrillow, John ...............................23

Wasik, Bill .......................................... 8Watanabe, Ken ................................27Wattles, Wallace D. .........................45Way We Live Now, Th e .................. 49Wealth Cure, Th e ............................ 44Wealth of Nations, Th e ....................15Weekend Th at Changed

Wall Street, Th e ........................... 10Weeks, Dudley ................................27Weiss, David M. ..............................24Wellman, Annette Moser ..............38Well-Paid Slave, A .......................... 15Wells, H.G........................................49Weston, Liz ......................................45West, Scott .......................................25Whatever You Th ink,

Th ink the Opposite ...................... 28What Is Your One Sentence? .......... 19What Technology Wants .................. 9What the Customer Wants

You to Know ................................ 18When the Astors Owned New York .. 13When the Penny Drops .................. 31Where Good Ideas Come From ....... 9While America Aged ...................... 13White Man’s Burden, Th e ................. 4Whitney, Catherine ........................10Whole Earth Discipline .................. 46Whole New Mind, A ...................... 42Who Moved My Cheese? ................ 32Why Africa is Poor ........................... 6Why Beautiful People Have

More Daughters ........................... 42Why Businessmen Need

Philosophy ................................... 31Why Empathy Matters ................... 43Why Smart Executives Fail ............ 30Whyte, David ..................................38Why We Do What We Do.............. 40Why Work Sucks and

How to Fix It ............................... 35Wikinomics ..................................... 10Williams, Anthony D. ....................10Williams, Kevan ..............................36Will Work from Home ................... 39Wilson, Marie C. .............................39Win Forever .................................... 29Winget, Larry ............................38, 45Winnie-the-Pooh on Management ... 27

Wisdom of Bees, Th e ...................... 34Witzel, Morgan ...............................16Woe Is I ........................................... 50Woll, Jeff ...........................................21Women on Top ............................... 38Woo, Alison .....................................26Words that Win .............................. 25Working for You Isn’t

Working for Me ........................... 30Working with Diffi cult People ........ 27Work + Life ..................................... 38Works, Th e ...................................... 49Work the Pond! ............................... 22World Changers .............................. 17World in 2050, Th e ......................... 47World Is Curved, Th e ....................... 8Wyche, Keith R. ..............................38

xX Saves the World ............................ 4

yYaeger, Don .....................................16Yen, Corina ........................................ 9Yergin, Daniel.................................... 8Yost, Cali Williams .........................38You Already Know How to

Be Great ....................................... 30You Can Get Th ere From Here ...... 21You Can’t Fire Everyone ................. 31You Majored in What? ................... 29You’re Broke Because You

Want to Be ................................... 45Your Magic Power to Be Rich ........ 45Your Money or Your Life ................ 44Your Money Ratios ......................... 43Youth Pill, Th e ................................ 50

zZagula, John ....................................23Zander, Benjamin ...........................38Zander, Rosamund Stone ..............38Zeroes, Th e ...................................... 24Zero to Breakthrough ..................... 38Zilch ................................................ 22Zola, Emile ......................................49Zombie Economics ......................... 43Zug, James .......................................28

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2011–2012 · —and Cheat Everybody Else Portfolio • 352 pp. • 978-1-59184-069-5 • $16.00 Also Available: Free Lunch 978-1-59184-248-4 New! Tony Judt ill fares the land “Poignant