2011

Created by EDGAR Online, Inc.APPLE INCTABLE1Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011California 94-2404110(State or other jurisdiction of (I.R.S. Employer Identification No.)incorporation or organization)

1 Infinite LoopCupertino, California 95014(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (408) 996-1010

Created by EDGAR Online, Inc.APPLE INCTABLE2Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Price Range of Common StockThe price range per share of common stock presented below represents the highestand lowest sales prices for the Company's common stock on the NASDAQ GlobalSelect Market during each quarter of the two most recent years.

Fourth Quarter Third QuarterFiscal 2011 pricerange per commonshare $ 422.86 - $ 327.25 $ 355.13 Fiscal 2010 pricerange per commonshare $ 293.53 - $ 235.56 $ 279.01

Created by EDGAR Online, Inc.APPLE INCTABLE2Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011

The price range per share of common stock presented below represents the highestand lowest sales prices for the Company's common stock on the NASDAQ GlobalSelect Market during each quarter of the two most recent years.

Third Quarter Second Quarter First Quarter - $ 310.50 $ 364.90 - $ 321.31 $ 325.72 -

- $ 199.25 $ 231.95 - $ 190.25 $ 209.35 -


First Quarter $ 275.00

$ 180.70

Created by EDGAR Online, Inc.APPLE INCTABLE3Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 September 30, September 30, September 30,2006 2007 2008Apple Inc. $ 100 $ 199 $ 148 S&P 500 $ 100 $ 116 $ 91 S&P Computer Hardware $ 100 $ 148 $ 124 Dow Jones US Technology $ 100 $ 123 $ 94

Created by EDGAR Online, Inc.APPLE INCTABLE3Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 September 30, September 30, September 30,2009 2010 2011 $ 241 $ 369 $ 495 $ 85 $ 93 $ 94 $ 147 $ 174 $ 197 $ 104 $ 117 $ 120

Created by EDGAR Online, Inc.APPLE INCTABLE4Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Net sales $ 108,249 $ 65,225 Net income $ 25,922 $ 14,013 Earnings per common share:Basic $ 28.05 $ 15.41 Diluted $ 27.68 $ 15.15 Cash dividends declared percommon share $0 $0Shares used in computing earningsper share:Basic 924,258 909,461 Diluted 936,645 924,712 Total cash, cash equivalents andmarketable securities $ 81,570 $ 51,011 Total assets $ 116,371 $ 75,183 Total long-term obligations (a) $ 10,100 $ 5,531 Total liabilities $ 39,756 $ 27,392 Total shareholders' equity $ 76,615 $ 47,791

Created by EDGAR Online, Inc.APPLE INCTABLE4Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 2008 2007 $ 42,905 $ 37,491 $ 24,578 $ 8,235 $ 6,119 $ 3,495 $ 9.22 $ 6.94 $ 4.04 $ 9.08 $ 6.78 $ 3.93 $0 $0 $0893,016 881,592 864,595 907,005 902,139 889,292

$ 33,992 $ 24,490 $ 15,386 $ 47,501 $ 36,171 $ 24,878 $ 3,502 $ 1,745 $ 687 $ 15,861 $ 13,874 $ 10,347 $ 31,640 $ 22,297 $ 14,531

Created by EDGAR Online, Inc.APPLE INCTABLE5Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 Change 2010Net Sales by Operating Segment:Americas net sales $ 38,315 56% $ 24,498 Europe net sales 27,778 49% 18,692 Japan net sales 5,437 37% 3,981 Asia-Pacific net sales 22,592 174% 8,256 Retail net sales 14,127 44% 9,798 Total net sales $ 108,249 66% $ 65,225 Net Sales by Product:Desktops (a) $ 6,439 4% $ 6,201 Portables (b) 15,344 36% 11,278 Total Mac net sales 21,783 25% 17,479 iPod 7,453 -10% 8,274 Other music related products andservices (c) 6,314 28% 4,948 iPhone and related products andservices (d) 47,057 87% 25,179 iPad and related products andservices (e) 20,358 311% 4,958 Peripherals and other hardware (f) 2,330 28% 1,814 Software, service and other sales(g) 2,954 15% 2,573 Total net sales $ 108,249 66% $ 65,225 Unit Sales by Product:Desktops (a) 4,669 1% 4,627 Portables (b) 12,066 34% 9,035 Total Mac unit sales 16,735 22% 13,662

iPod unit sales 42,620 -15% 50,312 iPhone units sold 72,293 81% 39,989 iPad units sold 32,394 334% 7,458

Created by EDGAR Online, Inc.APPLE INCTABLE5Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Change 200929% $ 18,981 58% 11,810 75% 2,279 160% 3,179 47% 6,656 52% $ 42,905

43% $ 4,324 18% 9,535 26% 13,859

2% 8,091 23% 4,036 93% 13,033 NM 0 23% 1,475 7% 2,411 52% $ 42,905

45% 3,182 25% 7,214 31% 10,396

-7% 54,132 93% 20,731

NM 0

Created by EDGAR Online, Inc.APPLE INCTABLE6Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Gross MarginGross margin for the three years ended September 24, 2011, are as follows (inmillions, except gross margin percentages):

2011 2010Net sales $ 108,249 $ 65,225 Cost of sales 64,431 39,541 Gross margin $ 43,818 $ 25,684 Gross margin percentage 40.50% 39.40%


Gross margin for the three years ended September 24, 2011, are as follows (in

2009 $ 42,905 25,683 $ 17,222

40.10%

Created by EDGAR Online, Inc.APPLE INCTABLE7Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Operating ExpensesOperating expenses for the three years ended September 24, 2011, are as follows(in millions, except for percentages):

2011 2010 2009Research and development $ 2,429 $ 1,782 $ 1,333 Percentage of net sales 2% 3% 3%Selling, general and administrative $ 7,599 $ 5,517 $ 4,149 Percentage of net sales 7% 8% 10%

Created by EDGAR Online, Inc.APPLE INCTABLE8Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Other Income and ExpenseOther income and expense for the three years ended September 24, 2011, are asfollows (in millions):

2011 2010 2009Interest and dividend income $ 519 $ 311 $ 407 Other expense, net (104) (156) (81)Total other income and expense $ 415 $ 155 $ 326

Created by EDGAR Online, Inc.APPLE INCTABLE9Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Cash, cash equivalents and marketable securities $ 81,570 $ 51,011 Accounts receivable, net $ 5,369 $ 5,510 Inventories $ 776 $ 1,051 Working capital $ 17,018 $ 20,956 Annual operating cash flow $ 37,529 $ 18,595

Created by EDGAR Online, Inc.APPLE INCTABLE9Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 33,992 $ 3,361 $ 455 $ 20,049 $ 10,159

Created by EDGAR Online, Inc.APPLE INCTABLE10Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 PaymentsDue in Payments PaymentsLess Than Due in 1-3 Due in 4-5Total 1 Year Years YearsOperating leases $ 3,032 $ 338 $ 727 $ 665 Purchase obligations 13,949 13,949 0 0 Other obligations 2,415 2,297 114 4 Total $ 19,396 $ 16,584 $ 841 $ 669

Created by EDGAR Online, Inc.APPLE INCTABLE10Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 PaymentsDue inMoreThan5 Years $ 1,302 0 0 $ 1,302

Created by EDGAR Online, Inc.APPLE INCINCOME_STATEMENTForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 CONSOLIDATED STATEMENTS OF OPERATIONS(In millions, except number of shares which are reflected in thousands and pershare amounts)

Three years ended September 24, 2011 2011 2010Net sales $ 108,249 $ 65,225 Cost of sales 64,431 39,541 Gross margin 43,818 25,684 Operating expenses:Research and development 2,429 1,782 Selling, general and administrative 7,599 5,517 Total operating expenses 10,028 7,299 Operating income 33,790 18,385 Other income and expense 415 155 Income before provision for income taxes 34,205 18,540 Provision for income taxes 8,283 4,527 Net income $ 25,922 $ 14,013 Earnings per common share:Basic $ 28.05 $ 15.41 Diluted $ 27.68 $ 15.15 Shares used in computing earnings per share:Basic 924,258 909,461 Diluted 936,645 924,712

Created by EDGAR Online, Inc.APPLE INCINCOME_STATEMENTForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011

2009 $ 42,905 25,683 17,222

1,333 4,149 5,482

11,740 326 12,066 3,831

$ 8,235

$ 9.22 $ 9.08

893,016 907,005

Created by EDGAR Online, Inc.APPLE INCBALANCE_SHEETForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 September 24, 2011ASSETS:Current assets:Cash and cash equivalents $ 9,815 Short-term marketable securities 16,137 Accounts receivable, less allowances of$53 and $55, respectively 5,369 Inventories 776 Deferred tax assets 2,014 Vendor non-trade receivables 6,348 Other current assets 4,529 Total current assets 44,988 Long-term marketable securities 55,618 Property, plant and equipment, net 7,777 Goodwill 896 Acquired intangible assets, net 3,536 Other assets 3,556 Total assets $ 116,371

LIABILITIES AND SHAREHOLDERS' EQUITY:Current liabilities:Accounts payable $ 14,632 Accrued expenses 9,247 Deferred revenue 4,091 Total current liabilities 27,970 Deferred revenue - non-current 1,686 Other non-current liabilities 10,100 Total liabilities 39,756

Commitments and contingenciesShareholders' equity:Common stock, no par value; 1,800,000shares authorized; 929,277 and 915,970shares issued and outstanding,respectively 13,331 Retained earnings 62,841 Accumulated other comprehensiveincome/(loss) 443 Total shareholders' equity 76,615 Total liabilities and shareholders'equity $ 116,371

Created by EDGAR Online, Inc.APPLE INCBALANCE_SHEETForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 September 25, 2010 $ 11,261 14,359 5,510 1,051 1,636 4,414 3,447 41,678 25,391 4,768 741 342 2,263

$ 75,183

$ 12,015 5,723 2,984 20,722

1,139 5,531 27,392

10,668 37,169 (46)47,791

$ 75,183

Created by EDGAR Online, Inc.APPLE INCSTOCKHOLDERS_EQUITYForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY(In millions, except number of shares which are reflected in thousands)

Common StockShares AmountBalances as of September 27, 2008 888,326 $ 7,177 Components of comprehensive income:Net income 0 0 Change in foreign currencytranslation 0 0 Change in unrealized gains/losses onmarketable securities, net of tax 0 0 Change in unrecognized gains/losseson derivative instruments, net of tax 0 0 Total comprehensive incomeShare-based compensation 0 707 Common stock issued under stockplans, net of shares withheld foremployee taxes 11,480 404 Tax benefit from equity awards,including transfer pricingadjustments 0 (78)Balances as of September 26, 2009 899,806 8,210 Components of comprehensive income:Net income 0 0 Change in foreign currencytranslation 0 0 Change in unrealized gains/losses onmarketable securities, net of tax 0 0 Change in unrecognized gains/losseson derivative instruments, net of tax 0 0 Total comprehensive incomeShare-based compensation 0 876 Common stock issued under stockplans, net of shares withheld foremployee taxes 16,164 703 Tax benefit from equity awards,including transfer pricingadjustments 0 879 Balances as of September 25, 2010 915,970 10,668 Components of comprehensive income:Net income 0 0 Change in foreign currencytranslation 0 0 Change in unrealized gains/losses onmarketable securities, net of tax 0 0 Change in unrecognized gains/losseson derivative instruments, net of tax 0 0 Total comprehensive incomeShare-based compensation 0 1,168 Common stock issued under stockplans, net of shares withheld foremployee taxes 13,307 561 Tax benefit from equity awards,including transfer pricingadjustments 0 934 Balances as of September 24, 2011 929,277 $ 13,331

Created by EDGAR Online, Inc.APPLE INCSTOCKHOLDERS_EQUITYForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011

Accum-ulatedOtherCompre- Totalhensive Share-Retained Income/ holders'Earnings (Loss) Equity $ 15,129 $ (9) $ 22,297

8,235 0 8,235 0 (14) (14)0 118 118 0 (18) (18)8,321 0 0 707 (11) 0 393 0 0 (78)

23,353 77 31,640

14,013 0 14,013 0 7 7 0 123 123 0 (253) (253)13,890 0 0 876 (197) 0 506 0 0 879

37,169 (46) 47,791

25,922 0 25,922 0 (12) (12)0 (41) (41)0 542 542 26,411 0 0 1,168 (250) 0 311 0 0 934

$ 62,841 $ 443 $ 76,615

Created by EDGAR Online, Inc.APPLE INCCASH_FLOWForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011CONSOLIDATED STATEMENTS OF CASH FLOWS(In millions)

Three years ended September 24, 2011 2011 2010Cash and cash equivalents, beginning of theyear $ 11,261 $ 5,263 Operating activities:Net income 25,922 14,013 Adjustments to reconcile net income to cashgenerated by operating activities:Depreciation, amortization and accretion 1,814 1,027 Share-based compensation expense 1,168 879 Deferred income tax expense 2,868 1,440 Changes in operating assets and liabilities:Accounts receivable, net 143 (2,142)Inventories 275 (596)Vendor non-trade receivables (1,934) (2,718)Other current and non-current assets (1,391) (1,610)Accounts payable 2,515 6,307 Deferred revenue 1,654 1,217 Other current and non-current liabilities 4,495 778 Cash generated by operating activities 37,529 18,595 Investing activities:Purchases of marketable securities (102,317) (57,793)Proceeds from maturities of marketablesecurities 20,437 24,930 Proceeds from sales of marketable securities 49,416 21,788 Payments made in connection with businessacquisitions, net of cash acquired (244) (638)Payments for acquisition of property, plantand equipment (4,260) (2,005)Payments for acquisition of intangibleassets (3,192) (116)Other (259) (20)Cash used in investing activities (40,419) (13,854)Financing activities:Proceeds from issuance of common stock 831 912 Excess tax benefits from equity awards 1,133 751 Taxes paid related to net share settlementof equity awards (520) (406)Cash generated by financing activities 1,444 1,257

(Decrease)/increase in cash and cashequivalents (1,446) 5,998 Cash and cash equivalents, end of the year $ 9,815 $ 11,261 Supplemental cash flow disclosure:Cash paid for income taxes, net $ 3,338 $ 2,697

Created by EDGAR Online, Inc.APPLE INCCASH_FLOWForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011

2009 $ 11,875

8,235 734 710 1,040 (939)54 586 (713)92 521 (161)10,159

(46,724)19,790 10,888 0 (1,144)(69)(175)(17,434)

475 270 (82)663

(6,612) $ 5,263

$ 2,997

Created by EDGAR Online, Inc.APPLE INCTABLE11Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Numerator:Net income $ 25,922 $ 14,013 Denominator:Weighted-average shares outstanding 924,258 909,461 Effect of dilutive securities 12,387 15,251 Weighted-average diluted shares 936,645 924,712 Basic earnings per common share $ 28.05 $ 15.41 Diluted earnings per common share $ 27.68 $ 15.15

Created by EDGAR Online, Inc.APPLE INCTABLE11Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 8,235 893,016 13,989 907,005

$ 9.22 $ 9.08

Created by EDGAR Online, Inc.APPLE INCTABLE12Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Note 2 - Financial InstrumentsCash, Cash Equivalents and Marketable Securities

The following tables summarize the Company's cash and available-for-salesecurities' adjusted cost, gross unrealized gains, gross unrealized losses andfair value by significant investment category recorded as cash and cashequivalents or short-term or long-term marketable securities as of September 24,2011 and September 25, 2010 (in millions):

Adjusted Unrealized UnrealizedCost Gains LossesCash $ 2,903 $0 $0Level 1:Money market funds 1,911 0 0 Mutual funds 1,227 0 (34)Subtotal 3,138 0 (34)

Level 2:U.S. Treasury securities 10,717 39 (3)U.S. agency securities 13,467 24 (3)Non-U.S. governmentsecurities 5,559 11 (2)Certificates of depositand time deposits 4,175 2 (2)Commercial paper 2,853 0 0 Corporate securities 35,241 132 (114)Municipal securities 3,411 56 0 Subtotal 75,423 264 (124)

Total $ 81,464 $ 264 $ (158)


September 24, 2011 Cash and Short-Term Long-TermFair Cash Marketable MarketableValue Equivalents Securities Securities $ 2,903 ### $0 $0

1,911 1,911 0 0 1,193 0 1,193 0 3,104 1,911 1,193 0

10,753 1,250 2,149 7,354 13,488 225 1,818 11,445 5,568 551 1,548 3,469 4,175 728 977 2,470 2,853 2,237 616 0 35,259 10 7,241 28,008 3,467 0 595 2,872 75,563 5,001 14,944 55,618

$ 81,570 $ 9,815 $ 16,137 $ 55,618

Created by EDGAR Online, Inc.APPLE INCTABLE13Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Adjusted Unrealized UnrealizedCost Gains LossesCash $ 1,690 $0 $0Level 1:Money market funds 2,753 0 0 Level 2:U.S. Treasury securities 9,872 42 0 U.S. agency securities 8,717 10 0 Non-U.S. governmentsecurities 2,648 13 0 Certificates of depositand time deposits 2,735 5 (1)Commercial paper 3,168 0 0 Corporate securities 17,349 102 (9)Municipal securities 1,899 19 (1)Subtotal 46,388 191 (11)

Total $ 50,831 $ 191 $ (11)

Created by EDGAR Online, Inc.APPLE INCTABLE13Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 September 25, 2010 Cash and Short-Term Long-TermFair Cash Marketable MarketableValue Equivalents Securities Securities $ 1,690 ### $0 $0

2,753 2,753 0 0

9,914 2,571 2,130 5,213 8,727 1,916 4,339 2,472 2,661 10 865 1,786 2,739 374 850 1,515 3,168 1,889 1,279 0 17,442 58 4,522 12,862 1,917 0 374 1,543 46,568 6,818 14,359 25,391

$ 51,011 $ 11,261 $ 14,359 $ 25,391

Created by EDGAR Online, Inc.APPLE INCTABLE14Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011Notional Credit Risk NotionalPrincipal Amounts PrincipalInstruments qualifying as accountinghedges:Foreign exchange contracts $ 13,705 $ 537 $ 13,957 Instruments other than accountinghedges:Foreign exchange contracts $ 9,891 $ 56 $ 10,727

Created by EDGAR Online, Inc.APPLE INCTABLE14Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2010Credit RiskAmounts $ 62

$ 45

Created by EDGAR Online, Inc.APPLE INCTABLE15Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 September 24, 2011Fair Value of Fair Value ofDerivatives Derivatives NotDesignated as Designated as TotalHedge Instruments Hedge Instruments Fair ValueDerivative assets (a):Foreign exchange contracts $ 460 $ 56 $ 516 Derivative liabilities (b):Foreign exchange contracts $ 72 $ 37 $ 109

September 25, 2010Fair Value of Fair Value ofDerivatives Derivatives NotDesignated as Designated as TotalHedge Instruments Hedge Instruments Fair ValueDerivative assets (a):Foreign exchange contracts $ 62 $ 45 $ 107 Derivative liabilities (b):Foreign exchange contracts $ 488 $ 118 $ 606

Created by EDGAR Online, Inc.APPLE INCTABLE16Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Gains/(Losses) Recognized in Gains/(Losses) Reclassified from AOCIOCI - Effective Portion (c) into Income - Effective Portion (c)September 24, September 25, September 24,2011 2010 2011Cash flowhedges:Foreign exchangecontracts $ 153 $ (267)Net investmenthedges:Foreign exchangecontracts (43) (41)Total $ 110 $ (308)

Created by EDGAR Online, Inc.APPLE INCTABLE16Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Year EndedGains/(Losses) Reclassified from AOCI Gains/(Losses) Recognized - Ineffective Portion andinto Income - Effective Portion (c) Amount Excluded from Effectiveness TestingSeptember 24, September 25, September 24, September 25,(a) 2010 (b) Location 2011 2010Other income $ (704) $ 115 and expense $ (213) $ (175)Other income0 0 and expense 1 1 $ (704) $ 115 $ (212) $ (174)

Created by EDGAR Online, Inc.APPLE INCTABLE17Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Property, Plant and Equipment

2011 2010Land and buildings $ 2,059 $ 1,471 Machinery, equipment and internal-use software 6,926 3,589 Office furniture and equipment 184 144 Leasehold improvements 2,599 2,030 Gross property, plant and equipment 11,768 7,234 Accumulated depreciation and amortization (3,991) (2,466)Net property, plant and equipment $ 7,777 $ 4,768

Created by EDGAR Online, Inc.APPLE INCTABLE18Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Accrued Expenses

2011 2010Deferred margin on component sales $ 2,038 $ 663 Accrued warranty and related costs 1,240 761 Accrued taxes 1,140 658 Accrued marketing and selling expenses 598 396 Accrued compensation and employee benefits 590 436 Other current liabilities 3,641 2,809 Total accrued expenses $ 9,247 $ 5,723

Created by EDGAR Online, Inc.APPLE INCTABLE19Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Non-Current Liabilities

2011 2010Deferred tax liabilities $ 8,159 $ 4,300 Other non-current liabilities 1,941 1,231 Total other non-current liabilities $ 10,100 $ 5,531

Created by EDGAR Online, Inc.APPLE INCTABLE20Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Note 4 - Goodwill and Other Intangible AssetsThe Company is currently amortizing its acquired intangible assets with definitelives over periods generally ranging between three to seven years. The followingtable summarizes the components of gross and net intangible asset balances as ofSeptember 24, 2011 and September 25, 2010 (in millions):

2011Gross Net GrossCarrying Accumulated Carrying CarryingAmount Amortization Amount AmountDefinite lived and amortizableacquired intangible assets $ 3,873 $ (437) $ 3,436 $ 487 Indefinite lived andnon-amortizable trademarks 100 0 100 100 Total acquired intangibleassets $ 3,973 $ (437) $ 3,536 $ 587


2010 NetAccumulated CarryingAmortization Amount $ (245) $ 242 0 100

$ (245) $ 342

Created by EDGAR Online, Inc.APPLE INCTABLE21Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Years 2012 $ 520 2013 596 2014 608 2015 441 2016 426 Thereafter 845 Total $ 3,436

Created by EDGAR Online, Inc.APPLE INCTABLE22Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Note 5 - Income TaxesThe provision for income taxes for the three years ended September 24, 2011,consisted of the following (in millions):

2011 2010 2009Federal:Current $ 3,884 $ 2,150 $ 1,922 Deferred 2,998 1,676 1,077 6,882 3,826 2,999

State:Current 762 655 524 Deferred 37 (115) (2)799 540 522

Foreign:Current 769 282 345 Deferred (167) (121) (35)602 161 310

Provision for income taxes $ 8,283 $ 4,527 $ 3,831

Created by EDGAR Online, Inc.APPLE INCTABLE23Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Deferred tax assets:Accrued liabilities and other reserves $ 1,610 $ 1,369 Basis of capital assets and investments 390 179 Share-based compensation 355 308 Other 795 707 Total deferred tax assets 3,150 2,563 Less valuation allowance 0 0 Deferred tax assets, net of valuation allowance 3,150 2,563 Deferred tax liabilities:Unremitted earning of foreign subsidiaries 8,896 4,979 Other 272 150 Total deferred tax liabilities 9,168 5,129 Net deferred tax liabilities $ (6,018) $ (2,566)

Created by EDGAR Online, Inc.APPLE INCTABLE24Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Computed expected tax $ 11,973 $ 6,489 State taxes, net of federal effect 552 351 Indefinitely invested earnings of foreign subsidiaries (3,898) (2,125)Research and development credit, net (167) (23)Domestic production activities deduction (168) (48)Other (9) (117)Provision for income taxes $ 8,283 $ 4,527 Effective tax rate 24.20% 24.40%

Created by EDGAR Online, Inc.APPLE INCTABLE24Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 4,223 339 (647)(84)(36)36 $ 3,831

31.80%

Created by EDGAR Online, Inc.APPLE INCTABLE25Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Beginning Balance $ 943 971 Increases related to tax positions taken during aprior year 49 61 Decreases related to tax positions taken during aprior year (39) (224)Increases related to tax positions taken during thecurrent year 425 240 Decreases related to settlements with taxingauthorities 0 (102)Decreases related to expiration of statute oflimitations (3) (3)Ending Balance $ 1,375 $ 943

Created by EDGAR Online, Inc.APPLE INCTABLE25Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 506 341 (24)151 0 (3) $ 971

Created by EDGAR Online, Inc.APPLE INCTABLE26Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011Net unrealized gains/losses on marketable securities $ 130 Net unrecognized gains/losses on derivative instruments 290 Cumulative foreign currency translation 23 Accumulated other comprehensive income/(loss) $ 443

Created by EDGAR Online, Inc.APPLE INCTABLE26Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2010 2009 $ 171 $ 48 (252) 1 35 28 $ (46) $ 77

Created by EDGAR Online, Inc.APPLE INCTABLE27Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011Changes in fair value of derivatives $ 92 Adjustment for net gains/losses realized and includedin net income 450 Change in unrecognized gains/losses on derivativeinstruments $ 542

Created by EDGAR Online, Inc.APPLE INCTABLE27Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2010 2009 $ (180) $ 204 (73) (222)

$ (253) $ (18)

Created by EDGAR Online, Inc.APPLE INCTABLE28Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Restricted Stock UnitsA summary of the Company's RSU activity and related information for the threeyears ended September 24, 2011, is as follows (in thousands, except per shareamounts):

Weighted-AverageGrant AggregateNumber Date Fair Intrinsicof RSUs Value ValueBalance at September 27, 2008 7,040 $ 134.91 RSUs units granted 7,786 $ 111.80 RSUs vested (1,935) $ 124.87 RSUs cancelled (628) $ 121.28

Balance at September 26, 2009 12,263 $ 122.52 RSUs units granted 6,178 $ 214.37 RSUs vested (4,685) $ 119.85 RSUs cancelled (722) $ 147.56

Balance at September 25, 2010 13,034 $ 165.63 RSUs units granted 6,667 $ 312.63 RSUs vested (4,513) $ 168.08 RSUs cancelled (742) $ 189.08

Balance at September 24, 2011 14,446 $ 231.49 $ 5,840,503

Created by EDGAR Online, Inc.APPLE INCTABLE29Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Stock Option ActivityA summary of the Company's stock option activity and related information for thethree years ended September 24, 2011, is as follows (in thousands, except pershare amounts and contractual term in years):

Numberof OptionsBalance at September 27, 2008 44,146 Options granted 234 Options cancelled (1,241)Options exercised (8,764)

Balance at September 26, 2009 34,375 Options granted 34 Options assumed 98 Options cancelled (430)Options exercised (12,352)

Balance at September 25, 2010 21,725 Options granted 1 Options cancelled (163)Options exercised (9,697)

Balance at September 24, 2011 11,866

Exercisable at September 24, 2011 11,089 Expected to vest after September 24, 2011 777


A summary of the Company's stock option activity and related information for thethree years ended September 24, 2011, is as follows (in thousands, except per

Outstanding Options Weighted-Weighted- AverageAverage Remaining AggregateExercise Contractual IntrinsicPrice Term Value $ 74.39 $ 106.84 $ 122.98 $ 41.78

$ 81.17 $ 202.00 $ 11.99 $ 136.27 $ 62.69

$ 90.46 $ 342.62 $ 128.42 $ 67.63

$ 108.64 2.38 $ 3,508,243

$ 104.97 2.31 $ 3,319,374 $ 161.23 3.38 $ 188,869

Created by EDGAR Online, Inc.APPLE INCTABLE30Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Cost of sales $ 200 $ 151 Research and development 450 323 Selling, general and administrative 518 405 Total share-based compensation expense $ 1,168 $ 879

Created by EDGAR Online, Inc.APPLE INCTABLE30Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 114 258 338 $ 710

Created by EDGAR Online, Inc.APPLE INCTABLE31Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Beginning accrued warranty and related costs $ 761 $ 577 Cost of warranty claims (1,147) (713)Accruals for product warranty 1,626 897 Ending accrued warranty and related costs $ 1,240 $ 761

Created by EDGAR Online, Inc.APPLE INCTABLE31Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 671 (534)440 $ 577

Created by EDGAR Online, Inc.APPLE INCTABLE32Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Years 2012 $ 338 2013 365 2014 362 2015 345 2016 320 Thereafter 1,302 Total minimum lease payments $ 3,032

Created by EDGAR Online, Inc.APPLE INCTABLE33Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Americas:Net sales $ 38,315 $ 24,498 Operating income $ 13,538 $ 7,590 Depreciation, amortization and accretion $ 15 $ 12 Segment assets (a) $ 3,807 $ 2,809 Europe:Net sales $ 27,778 $ 18,692 Operating income $ 11,528 $ 7,524 Depreciation, amortization and accretion $9 $9Segment assets $ 2,985 $ 1,926 Japan:Net sales $ 5,437 $ 3,981 Operating income $ 2,481 $ 1,846 Depreciation, amortization and accretion $3 $3Segment assets $ 804 $ 991 Asia-Pacific:Net sales $ 22,592 $ 8,256 Operating income $ 9,587 $ 3,647 Depreciation, amortization and accretion $3 $3Segment assets $ 1,913 $ 1,622 Retail:Net sales $ 14,127 $ 9,798 Operating income $ 3,344 $ 2,364 Depreciation, amortization and accretion (b) $ 223 $ 163 Segment assets (b) $ 2,940 $ 1,829

Created by EDGAR Online, Inc.APPLE INCTABLE33Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 18,981 $ 6,658 $ 12 $ 1,896

$ 11,810 $ 4,296 $7 $ 1,352

$ 2,279 $ 961 $2 $ 483

$ 3,179 $ 1,100 $3 $ 529

$ 6,656 $ 1,677 $ 146 $ 1,344

Created by EDGAR Online, Inc.APPLE INCTABLE34Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011Segment operating income $ 40,478 Other corporate expenses, net (a) (5,520)Share-based compensation expense (1,168)Total operating income $ 33,790

Segment assets $ 12,449 Corporate assets 103,922 Consolidated assets $ 116,371

Segment depreciation, amortization and accretion $ 253 Corporate depreciation, amortization and accretion 1,561 Consolidated depreciation, amortization and accretion $ 1,814

Created by EDGAR Online, Inc.APPLE INCTABLE34Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2010 2009 $ 22,971 $ 14,692 (3,707) (2,242)(879) (710) $ 18,385 $ 11,740

$ 9,177 $ 5,604 66,006 41,897 $ 75,183 $ 47,501

$ 190 $ 170 837 564 $ 1,027 $ 734

Created by EDGAR Online, Inc.APPLE INCTABLE35Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010 2009Net sales:U.S. $ 41,812 $ 28,633 $ 22,325 China (a) 12,472 2,764 769 Other countries 53,965 33,828 19,811 Total net sales $ 108,249 $ 65,225 $ 42,905

Long-lived assets:U.S. $ 4,375 $ 3,096 $ 2,348 China (a) 2,613 1,245 365 Other countries 1,090 661 480 Total long-lived assets $ 8,078 $ 5,002 $ 3,193

Created by EDGAR Online, Inc.APPLE INCTABLE36Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2011 2010Desktops (a) $ 6,439 $ 6,201 Portables (b) 15,344 11,278 Total Mac net sales 21,783 17,479 iPod 7,453 8,274 Other music related products and services (c) 6,314 4,948 iPhone and related products and services (d) 47,057 25,179 iPad and related products and services (e) 20,358 4,958 Peripherals and other hardware (f) 2,330 1,814 Software, service and other net sales (g) 2,954 2,573 Total net sales $ 108,249 $ 65,225

Created by EDGAR Online, Inc.APPLE INCTABLE36Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 2009 $ 4,324 9,535 13,859 8,091 4,036 13,033 0 1,475 2,411

$ 42,905

Created by EDGAR Online, Inc.APPLE INCTABLE37Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Note 9 - Selected Quarterly Financial Information (Unaudited)

The following tables set forth a summary of the Company's quarterly financialinformation for each of the four quarters ended September 24, 2011 andSeptember 25, 2010 (in millions, except per share amounts):

Fourth Quarter Third Quarter Second Quarter2011Net sales $ 28,270 $ 28,571 $ 24,667 Gross margin $ 11,380 $ 11,922 $ 10,218 Net income $ 6,623 $ 7,308 $ 5,987 Earnings per common share:Basic $ 7.13 $ 7.89 $ 6.49 Diluted $ 7.05 $ 7.79 $ 6.40

Fourth Quarter Third Quarter Second Quarter2010Net sales $ 20,343 $ 15,700 $ 13,499 Gross margin $ 7,512 $ 6,136 $ 5,625 Net income $ 4,308 $ 3,253 $ 3,074 Earnings per common share:Basic $ 4.71 $ 3.57 $ 3.39 Diluted $ 4.64 $ 3.51 $ 3.33


First Quarter $ 26,741 $ 10,298 $ 6,004 $ 6.53 $ 6.43

First Quarter $ 15,683 $ 6,411 $ 3,378 $ 3.74 $ 3.67

Created by EDGAR Online, Inc.APPLE INCTABLE38Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011ExhibitNumber Exhibit Description Form3.1 Restated Articles of Incorporation, filed with theSecretaryof State of the State of California on July 10, 2009. 10-Q3.2 Bylaws of the Registrant, as amended through April 20,2011. 10-Q4.1 Form of Stock Certificate of the Registrant. 10-Q10.1* Employee Stock Purchase Plan, as amended throughMarch 8, 2010. 10-Q10.2* Form of Indemnification Agreement between the Registrantandeach director and executive officer of the Registrant. 10-Q10.3* 1997 Director Stock Plan, as amended throughFebruary 25, 2010. 8-K10.4* 2003 Employee Stock Plan, as amended throughFebruary 25, 2010. 8-K10.5* Form of Restricted Stock Unit Award Agreement effectiveas ofAugust 28, 2007. 10-K10.6* Form of Restricted Stock Unit Award Agreement effectiveas ofNovember 11, 2008. 10-Q10.7* Form of Restricted Stock Unit Award Agreement effectiveas ofNovember 16, 2010. 10-Q14.1** Business Conduct Policy of the Registrant dated July2011.21.1** Subsidiaries of the Registrant.23.1** Consent of Ernst & Young LLP, Independent RegisteredPublicAccounting Firm.24.1** Power of Attorney (included on the Signature Page of thisAnnual Report on Form 10-K).31.1** Rule 13a-14(a) / 15d-14(a) Certification of ChiefExecutive Officer.31.2** Rule 13a-14(a) / 15d-14(a) Certification of ChiefFinancial Officer.32.1*** Section 1350 Certifications of Chief Executive Officerand Chief Financial Officer.101.INS XBRL Instance Document101.SCH XBRL Taxonomy Extension Schema Document101.CAL XBRL Taxonomy Extension Calculation Linkbase Document101.DEF XBRL Taxonomy Extension Definition Linkbase Document101.LAB XBRL Taxonomy Extension Label Linkbase Document101.PRE XBRL Taxonomy Extension Presentation Linkbase Document

Created by EDGAR Online, Inc.APPLE INCTABLE38Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Incorporated byReferenceFiling Date/Period EndDate6/27/09

3/26/1112/30/06

3/27/10

6/27/09

3/1/10

3/1/10

9/29/07

12/27/08

12/25/10


Business ConductThe way we dobusiness worldwideJuly 2011

------------------------------------------------------------------------------------------------------------------------------------------------------------------

4 4 4 4 4 4 5 5 5 6 6 6

7 7 7 7 7 8 8 8 8 8

Created by EDGAR Online, Inc.APPLE INCTABLE39Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Apple's Principles of Business ConductApple's success is based on creating innovative,high-quality products and services and on demonstratingintegrity in every business interaction. Apple'sprinciples of business conduct define the way we dobusiness worldwide. These principles are:• Honesty.Demonstrate honesty and high ethicalstandards in all business dealings.• Respect. Treat customers, suppliers, employees, andothers with respect and courtesy.• Confidentiality. Protect the confidentiality ofApple's information and the information of ourcustomers, suppliers, and employees.• Compliance. Ensure that business decisions complywith all applicable laws and regulations.Your ResponsibilitiesApple's Business Conduct Policy and principles apply toemployees, independent contractors, consultants, andothers who do business with Apple. All such individualsare expected to comply with Apple's Business ConductPolicy and principles and with all applicable legalrequirements. Apple retains the right to discipline (upto and including termination of employment) or endworking relationships with those who do not comply.If you have knowledge of a possible violation of Apple'sBusiness Conduct Policy or principles, other Applepolicies, or legal or regulatory requirements, you arerequired to notify either your manager (provided yourmanager is not involved in the violation), HumanResources, Legal, Internal Audit, Finance, or theBusiness Conduct Helpline. If you have knowledge of apotential violation and fail to report it, you may besubject to disciplinary action.When facing a tough decision:• Use good judgment. Apply Apple's principles ofbusiness conduct, review our policies, review legalrequirements, and then decide what to do.• Need some help? When in doubt about how to proceed,discuss pending decisions with your manager, your HumanResources representative, or the Legal Department. Ifyou need more support, contact the Business ConductHelpline.Retaliation is Not ToleratedApple will not retaliate-and will not tolerateretaliation-against any individual for filing agood-faith complaint with management, HR, Legal,Internal Audit, Finance, or the Business ConductHelpline, or for participating in the investigation ofany such complaint.

------------------------------------------------------------------------------------------------------------------------------------------------------------------ContentsCustomer and Business RelationshipsCustomer FocusCustomer and Third-Party InformationNondisclosure AgreementsObtaining and Using Business IntelligenceThird-Party Intellectual PropertyCopyright-Protected ContentGiving and Receiving Business GiftsKickbacksSide Deals or Side LettersCompetition and Trade PracticesEndorsementsOpen Source SoftwareGovernments and CommunitiesGovernments as CustomersGifts to U.S. OfficialsGifts to Non-U.S. OfficialsNo Bribery or CorruptionPolitical ContributionsCharitable DonationsHiring Government EmployeesTrade Restrictions and Export ControlsEnvironment, Health, and SafetyCommunity Activities

Created by EDGAR Online, Inc.APPLE INCTABLE40Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011Business ConductThe way we do business worldwide

July 2011----------------------------------------------------------------------------------------------------------------------------------------------------------------Customer andRelationships

To what extent may Iuse an existingcustomer list tomarket other Appleproducts or services?Before using acustomer list formarketing, sales, orother activities,talk to your manageror the LegalDepartment. Using anexisting customerlist may or may notbe appropriate.Where can I learnmore aboutinformationprotection andnondisclosureagreements?View the Apple policyon Confidential,Proprietary, andTrade SecretInformation.Where can I get anondisclosureagreement?In the U.S., see theforms Apple providesfor nondisclosureagreements. Outsidethe U.S., consultyour local AppleLegal representative.As long as theinformation helpsApple, why is thesource of businessintelligence anissue?Obtaining informationillegally orunethically coulddamage Apple'sreputation and insome cases couldsubject Apple tolegal liability. Forexample, usingillegally orunethically obtainedinformation in a bidto the governmentcould result indisqualification fromfuture bidding and incriminal charges.

May I keep mypersonal music on mycomputer at work?If you are authorizedto make copies of themusic for personaluse (for example, youown the original CDor you purchased themusic on iTunes), youmay keep the music onyour computer.

----------------------------------------------------------------------------------------------------------------------------------------------------------------Customer andRelationships

Are business meals,travel, andentertainmentconsidered gifts?Yes. Anything ofvalue given orreceived isconsidered a gift.Can I avoid theserules if I pay forgifts to customers orbusiness associatesmyself?No. If the gift isgiven for businessreasons and you arerepresenting Apple,the gift rules apply.

What is an example ofa kickback?Apple providesdiscounts to certaincustomers. However,if a customer gets aninappropriatediscount, and a salesrepresentative gets apayment in return,this is a kickback.What is an example ofa side deal?In a salesenvironment, a sidedeal may involve aguarantee to acceptback unsold productsor other specialagreements toencourage certaincustomers to placelarger orders. Such aside deal, whetherwritten or oral, canimpact Apple'spotential liabilitywith respect to thattransaction and maymake it inappropriatefor Apple torecognize revenue onthe products sold,affecting theaccuracy of Apple'sbooks and records.Side deals or sideletters made outsideof Apple's formalcontracting andapprovals process arestrictly prohibited.

----------------------------------------------------------------------------------------------------------------------------------------------------------------Customer andRelationships

What can I do if areseller complains tome about low pricesat another reseller?Advise the resellerthat you can'tdiscuss or attempt toinfluence pricing ofother parties, sincethis could violateantitrust laws.How should I handlecustomer inquiriesabout resellers andservice providers?Apple resellers andservice providers arekey members of theApple family. Theypromote and sellApple products, andthey provide serviceand support to Applecustomers.Accordingly, youshould never makedisparaging remarksto customers aboutresellers or serviceproviders.

What is an example ofan endorsement?A friend writes agreat book onsoftware design andasks you to endorsethe book by making astatement on the backcover. If you makesuch an endorsement,don't include yourjob title oraffiliation withApple.

----------------------------------------------------------------------------------------------------------------------------------------------------------------Governments andCommunities

Tell me more aboutpricing products thatare sold to governments.Governments shouldn't becharged more for ourproducts or servicesthan Apple charges othercustomers for the sameproducts or services.There are laws that makeit a crime to overchargethe U.S. government.Some other countrieshave similar laws.

Can I avoid a giftlimitation by paying for

a gift, such as lunch orgolf, myself?No. If you arerepresenting Apple, anygift to a governmentemployee would be viewedas coming from Apple.What is considered agift to a U.S. orforeign official?In most cases, anythingof value that is givenis considered a gift.This includes items suchas meals, golf,entertainment, andproduct samples. Cash isnever an acceptablegift. Typically, givingcash is viewed as abribe or kickback and isagainst Apple policy.Who is considered agovernment official?Any official or employeeof a government, apublic internationalorganization (such asthe EuropeanCommission), anydepartment or agencythereof, or any personacting in an officialcapacity. It can alsoinclude employees of astate-run or state-ownedbusiness, such as apublic utility oruniversity.


The way we do business worldwide

----------------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 4Business The way we do business worldwideJuly 2011

Customer FocusEvery product we make and every service we provide isfor our customers. Focus on providing innovative,high-quality products and services and on demonstratingintegrity in every business interaction. Always applyApple's principles of business conduct.Customer and Third-Party InformationCustomers, suppliers, and others disclose confidentialinformation to Apple for business purposes. It is theresponsibility of every Apple employee to protect andmaintain the confidentiality of this information.Failure to protect customer and third-party informationmay damage relations with customers, suppliers, orothers and may result in legal liability. See the AppleCustomer Privacy Policy.

Nondisclosure AgreementsWhen dealing with a supplier, vendor, or other thirdparty, never share confidential information without yourmanager's approval. Also, never share confidentialinformation outside Apple (for example, with vendors,suppliers, or others) unless a nondisclosure agreementis in place. These agreements document the need tomaintain the confidentiality of the information.Original copies of nondisclosure agreements must beforwarded to the Legal Department. Always limit theamount of confidential information shared to the minimumnecessary to address the business need.

Obtaining and Using Business IntelligenceApple legitimately collects information on customers andmarkets in which we operate. Apple does not seekbusiness intelligence by illegal or unethical means, andcompetitors may not be contacted for the purpose ofobtaining business intelligence. Sometimes informationis obtained accidentally or is provided to Apple byunknown sources. In such cases, it may be unethical touse the information, and you should immediately contactyour manager, the Legal Department, or the BusinessConduct Helpline to determine how to proceed.

Third-Party Intellectual PropertyIt is Apple's policy not to knowingly use theintellectual property of any third party withoutpermission or legal right. If you are told or suspectthat Apple may be infringing an intellectual propertyright, including patents, copyrights, trademarks, ortrade secrets owned by a third party, you should contactthe Legal Department.Copyright-Protected ContentNever use or copy software, music, videos, publications,or other copyright-protected content at work or forbusiness purposes unless you or Apple are legallypermitted to use or make copies of the protectedcontent. Never use Apple facilities or equipment to makeor store unauthorized copies.


Giving and Receiving Business GiftsEmployees may not give or receive gifts or entertainmentto or from current or potential vendors, suppliers,customers, or other business associates unless all ofthe following conditions are met:• Nominal value. The value of the gift is less thanUS$150. Exceptions must be approved by your VicePresident (for Vice President-level employees,exceptions must be approved by your manager).• Customary. The item is a customary business gift andwould not embarrass Apple if publicly disclosed. Cash isnever an acceptable gift. Giving or receiving cash isviewed as a bribe or kickback and is always againstApple policy.• No favored treatment. The purpose of the gift is notto obtain special or favored treatment.• Legal. Giving or accepting the gift is legal in thelocation and under the circumstances where given.• Recipient is not a government official. Neverprovide a gift, including meals, entertainment, or otheritems of value, to a U.S. or foreign government officialwithout checking with Government Affairs in advance. Seepage 7 for more information on gifts to governmentofficials.This policy does not preclude Apple as an organizationfrom receiving and evaluating complimentary products orservices. It is not intended to preclude Apple fromgiving equipment to a company or organization, providedthe gift is openly given, consistent with legalrequirements, and in Apple's business interests. Thepolicy also does not preclude the attendance of Appleemployees at business-related social functions, ifattendance is approved by management and does not createa conflict of interest.Important Note: Certain departments (e.g., Operationsand Retail) have more restrictive gift policies, whichmay prohibit giving or receiving gifts altogether.Employees in those departments must adhere to thosestricter policies.KickbacksKickbacks are payments or items of value given toindividuals in connection with the purchase or sale ofproducts or services, typically for providing a discountin a sales agreement. Employees are prohibited fromgiving or receiving kickbacks.Side Deals or Side LettersAll of the terms and conditions of agreements enteredinto by Apple must be formally documented. Contractterms and conditions define the key attributes ofApple's rights, obligations, and liabilities and canalso dictate the accounting treatment given to atransaction. Making business commitments outside of theformal contracting process, through side deals, sideletters, or otherwise, is unacceptable. You should notmake any oral or written commitments that create a newagreement or modify an existing agreement withoutapproval through the formal contracting process. Inparticular, all commitments must have visibility toFinance so Apple can ensure it is properly accountingfor each transaction. If you have knowledge of any sidedeal, side letter, or agreement made outside of theformal contracting process, you should report itimmediately to your manager, your Human Resourcesrepresentative, or the Legal Department. You may alsocontact the Business Conduct Helpline.


Competition and Trade PracticesLaws regulating competition and trade practices varyaround the world, but certain activities, such as pricefixing and agreeing with a competitor to allocatecustomers, are almost always illegal and are absolutelyprohibited under Apple policy.You should not:• Agree with competitors or exchange information withcompetitors on prices, policies, contract terms, costs,inventories, marketing plans, or capacity plans.• Agree with a competitor that the competitor willsell goods and services to Customer A (and you willnot), and that you will sell goods and services toCustomer B (and your competitor will not).• Agree with resellers on the resale pricing of Appleproducts without Legal Department approval.• Require vendors to purchase Apple products in orderto sell products or services to Apple.• Describe the products or services of competitorsinaccurately to promote Apple products or services.• Engage in any pricing or other practices that coulddefraud a supplier or others.• Violate fair bidding practices, including biddingquiet periods, or provide information to benefit onevendor over other vendors.EndorsementsWhen representing Apple, never endorse a product orservice of another business or an individual, unless theendorsement has been approved by your manager andCorporate Communications. This does not apply tostatements you may make in the normal course of businessabout third-party products that are sold by Apple.Open Source SoftwareOpen source software is software for which the sourcecode is available without charge under a free softwareor open source license. Before using or modifying anyopen source software for Apple infrastructure or as partof an Apple product or service development effort, youmust review Apple's Open Source Policy and contact theLegal Department for approval using the forms referencedin that policy.

----------------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 7The way we do business worldwideJuly 2011

Governments as CustomersGovernments are unique customers for Apple.Governments often place special bidding, pricing,disclosure, and certification requirements on firmswith which they do business. Discuss theserequirements with Government Affairs or your localApple Legal representative before bidding forgovernment business. For example, Apple may have tocertify that it is supplying the government with thelowest price charged to Apple's commercial customers.Apple may also have to certify that its prices havebeen arrived at independently-that is, withoutcollaboration with a third party.Gifts to U.S. Officials

It may be illegal to give a gift, even an inexpensivemeal or a T-shirt, to a government employee. Therules vary depending on the location and job positionof the government employee (for example, rules mayvary by state, school district, and city, and theremay be different rules for various elected andnonelected officials).To prevent violations, review planned gifts togovernment officials with Government Affairs inadvance of giving a gift.Gifts to Non-U.S. OfficialsIn many countries it is considered common courtesy toprovide token/ceremonial gifts to governmentofficials on certain occasions to help buildrelationships. Check local requirements and reviewany such gifts exceeding US$25 in advance with theLegal Department. For meals, the US$25 limit does notnecessarily apply. Check here for value limits bycountry on meals to non-U.S. public officials andemployees. Meals at any value should be avoided withofficials from government agencies where Apple has apending application, proposal, or other business.No Bribery or CorruptionOffering or giving anything of value to a governmentofficial for the purpose of obtaining or retainingbusiness or to secure any improper advantage isillegal. Apple personnel shall not offer or acceptbribes or use other inappropriate means to obtain anundue or improper advantage, or otherwise violateU.S. or international anticorruption laws andregulations (e.g., the U.S. Foreign Corrupt PracticesAct).For additional information, see Apple's ForeignCorrupt Practices Act Policy.

Created by EDGAR Online, Inc.APPLE INCTABLE41Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011-----------------------------------------------------------------------------------------------------------------------------------------------------------Governments andCommunities

What should I do ifI'm interested inhiring a current orrecent governmentemployee?Contact GovernmentAffairs beforebeginning anynegotiations to hirea current or recentgovernment, militaryor other publicsector employee as anApple employee orconsultant.

How do I get moreinformation regardingApple'senvironmental,health, and safetyprograms?Visit theEnvironment+Safetysite.

What if I want to getmore involved incommunity activities?Contact CommunityAffairs. This grouppromotes, supports,and facilitatesemployees'involvement incommunity volunteeractivities. Outsidethe U.S., check withyour local PublicRelations team.

Created by EDGAR Online, Inc.APPLE INCTABLE41Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011-----------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 8The way we do business worldwideJuly 2011

Charitable DonationsEmployees are encouraged to support charitable causes oftheir choice, as long as that support is providedwithout the use or furnishing of Apple assets (includingemployee work time, or use of Apple premises, equipment,or funds). Any charitable donations involving Appleassets require the approval of the Chief ExecutiveOfficer or Chief Financial Officer. For additionalinformation, see Finance Policy 1.10.Hiring Government EmployeesLaws often limit the duties and types of services thatformer government, military or other public sectoremployees may perform as employees or consultants ofApple. Employment negotiations with government employeesare prohibited while the employees are participating ina matter involving Apple's interests.

Trade Restrictions and Export ControlsMany countries periodically impose restrictions onexports and other dealings with certain other countries,persons, or groups. Export laws may control trading ofcommodities or technologies that are considered to bestrategically important because they have the potentialto be used for military purposes. Laws may cover travelto or from a sanctioned country, imports or exports, newinvestments, and other related topics. Certain laws alsoprohibit support of boycott activities. See Apple'sExport Control policy for more information.If your work involves the sale or shipment of products,technologies, or services across international borders,check with the Export Department to ensure compliancewith any laws or restrictions that apply.Environment, Health, and Safety (EHS)Apple operates in a manner that conserves theenvironment and protects the safety and health of ouremployees. Conduct your job safely and consistent withapplicable EHS requirements. Use good judgment andalways put the environment, health, and safety first. Beproactive in anticipating and dealing with EHS risks.In keeping with our commitment to the safety of ourpeople, Apple will not tolerate workplace violence. Foradditional information, review Apple's WorkplaceViolence policy.

Community ActivitiesAt Apple, we comply with all laws and regulations andoperate in ways that benefit the communities in which weconduct business. Apple encourages you to uphold thiscommitment to the community in all your activities.If you hold an elected or appointed public office whileemployed at Apple, advise Government Affairs. Excuseyourself from involvement in any decisions that mightcreate or appear to create a conflict of interest.

Created by EDGAR Online, Inc.APPLE INCTABLE42Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011------------------------------------------------------------------------------------------------------------------------------------------------------Responsibilities to Apple The way we do business worldwide

What are assets?Assets includeApple's extremelyvaluable proprietaryinformation (such asintellectualproperty,confidential businessplans, unannouncedproduct plans, salesand marketingstrategies, and othertrade secrets); aswell as physicalassets like cash,equipment, supplies,and productinventory.Where can I learnmore aboutinformationprotection andnondisclosureagreements?View the Apple policyon Confidential,Proprietary, andTrade SecretInformation.

If I believe that itis appropriate todisclose confidentialproprietaryinformation to avendor or other thirdparty, what should Ido?First, verify thatthere is a businessneed for thedisclosure. Second,obtain your manager'sapproval for thedisclosure. Third, besure that anondisclosureagreement is in placewith the vendor orthird party, and thatyou forward theoriginal copy of theagreement to theLegal Department. Ifyou are still unsure,check with the LegalDepartment beforemaking thedisclosure.How do I identifyconfidential Appleinformation indocuments?Mark these documents"Apple Confidential."What if I have aspecific question onthe use of the Applename, names ofproducts or services,or the Apple logo?Please directquestions about theApple corporateidentity [email protected] can I find outmore about patents?Visit Apple's PatentInformation site.

------------------------------------------------------------------------------------------------------------------------------------------------------Responsibilities to Apple The way we do business worldwide

Created by EDGAR Online, Inc.APPLE INCTABLE42Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 9Responsibilities to Apple The way we do business worldwideJuly 2011

Protecting Apple's Assets and InformationAs an Apple employee you must protect Apple's propertyand abide by the following guidelines:• Follow all security procedures and be on the lookoutfor any instances you believe could lead to loss,misuse, or theft of company property.• Protect physical assets such as equipment, supplies,cash, and charge cards.• Use extreme care to protect Apple's proprietaryinformation from improper disclosure to third parties.This information includes technical product information,information related to current and future products andservices, confidential market research, sales andmarketing plans, nonpublic earnings or financial data,and organizational charts and information.• Follow procurement policies and procedures whenacquiring goods or services on behalf of Apple, avoidingany real or apparent conflict of interest. For moreinformation on procurement policies and procedures, talkto your manager or visit Apple Procurement.• Use Apple's assets in a manner that prevents damage,waste, misuse, or theft. Use assets only for legal andethical purposes.• Dispose of assets only with appropriate approval andin compliance with applicable policies. Before disposingof assets, discuss your plans with your manager.Confidential Apple InformationOne of Apple's greatest assets is information about ourproducts and services, including future productofferings. Never disclose confidential operational,financial, trade secret, or other business informationwithout verifying with your manager that such disclosureis appropriate. Typically, disclosure of thisinformation is very limited, and the information may beshared with vendors, suppliers, or other third partiesonly after a nondisclosure agreement is in place. Evenwithin Apple, confidential information should be sharedonly on a need-to-know basis. The Intellectual PropertyAgreement you signed when you joined Apple defines yourduty to protect information.

The Apple Identity and TrademarksThe Apple name, names of products (such as iPhone),names of services (such as AppleCare), tag lines (suchas "Don't steal music"), and logos (such as the familiarApple logo) collectively create the Apple identity.Before publicly using the Apple name, product names,service names, tag lines, or the Apple logo, reviewApple's corporate identity guidelines on how names andlogos can be used and presented (for example, the sizeof the Apple logo and the amount of white spacesurrounding the logo). Before using the product names,service names, tag lines, or logos of third parties,check with the Legal Department.Apple Inventions, Patents, and CopyrightsApple's practice is to consider for patenting theinventions of its employees, regardless of whether theinventions are implemented in actual products. If youare involved in product development, you should contactthe Legal Department regarding the patentability of yourwork. Be alert to possible infringement of Apple'spatents and bring any possible infringements directly tothe Legal Department.

If you create original material for Apple that requirescopyright protection, such as software, place Apple'scopyright notice on the work and submit a copyrightdisclosure form to the Legal Department. For moreinformation, visit the Apple Copyright Information site.

------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 10Responsibilities to Apple The way we do business worldwideJuly 2011

Created by EDGAR Online, Inc.APPLE INCTABLE43Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011policy or talk toyour manager.

If I suspect moneylaundering, whatshould I do?Advise your manageror contact the AppleLegal Department.

-----------------------------------------------------------------------------------------------------------------------------------------------------------Responsibilities to Apple The way we do business worldwide

Tell me more about"legal holds."In a litigation caseor other legalmatter, Apple may berequired to producedocuments. In thesecases the LegalDepartment may put a"legal hold" oncertain documents toprevent the documentsfrom being destroyed,altered, or modified.If it is found thatApple has failed toretain or producerequired documents,penalties or adverserulings may result.Adverse rulings inmajor litigationcases can cost Applea significant amountof money. Failure ofemployees to retainand preservedocuments placed on alegal hold may resultin discipline ordischarge.

-----------------------------------------------------------------------------------------------------------------------------------------------------------Individual

Can you give anexample of conflictsof interest orpotential dividedloyalty?Your brother-in-lawowns a business, thatbusiness is beingconsidered as avendor for Apple, andyou are one of thedecision makers.

Am I allowed todevelop outsideiPhone or iPad appson my own time?No. Employees are notpermitted to have anyinvolvement in thedevelopment ofoutside iPhone oriPad apps, eitheralone or jointly withothers.May I occasionallyuse my Apple emailaddress for myoutside business?Limited personal useof your Apple emailis permitted foractivities such assending a briefmessage to a friend.You may never useyour Apple email foran outside business.I'm working on aninvention on my owntime. Does Apple needto know?If your inventionrelates to your jobat Apple or couldcompete with currentor reasonablyanticipated futureproducts or servicesof Apple, disclosethe invention to yourmanager.May I serve on theboard of directors ofan outside enterpriseor organization?If you plan to serveon a board, you mustobtain approval fromyour manager and theSenior Vice Presidentfor yourorganization. Inaddition, VicePresidents andExecutive Teammembers must obtainthe approval of theirmanager and the CEObefore they canaccept a position onthe board ofdirectors of aprivate or publiclytraded company (otherthan nonprofitentities).

-----------------------------------------------------------------------------------------------------------------------------------------------------------Individual

I have stock incompanies that dobusiness with Apple.Is this a problem?It's unlikely thatthis is a problem.However, it could bea concern if(1) you'reinfluencing atransaction betweenApple and thecompany, and (2) thetransaction issignificant enough topotentially affectthe value of yourinvestment.

How do I know whetherinformation ismaterial?Determining whatconstitutes materialinformation is amatter of judgment.In general,information ismaterial if it wouldlikely be consideredimportant by aninvestor buying orselling theparticular stock.Does Apple's policyapply to buying orselling stock inother companies?Yes. For example, sayyou learn about acustomer's nonpublicexpansion plansthrough discussionsabout hardwarepurchases. If youpurchase stock in thecustomer's company oradvise others to doso, it could beviewed as insidertrading.What is harassment?Harassment can beverbal, visual, orphysical in nature.Specific examples ofprohibited harassingconduct include, butare not limited to:slurs, jokes,statements, notes,letters, electroniccommunication,pictures, drawings,posters, cartoons,gestures, andunwelcome physicalcontact that arebased on anindividual'sprotected class.Need moreinformation?

Created by EDGAR Online, Inc.APPLE INCTABLE43Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 regarding business expenses, such as meal and travelexpenses, and submit accurate expense reimbursementrequests. Guidelines on daily meal expenses varyworldwide.Establishing Bank AccountsAll Apple bank accounts must be approved and establishedby Apple's Treasury Department. All payments must bemade by recordable and traceable methods. For moreinformation, contact the Treasury Department.Loans, Advances, and GuaranteesOther than through established corporate programs, suchas programs for employee relocation and the cashlessexercise of stock options, Apple does not provide loansor advances of corporate funds to its employees,officers, Board members, or their families and does notguarantee their obligations.Money LaunderingMoney laundering is the process by which individuals ororganizations try to conceal illicit funds or make thesefunds look legitimate. If you are in a position to dealdirectly with customers or vendors, the followingexamples may be indications of potential moneylaundering:• Attempts to make large payments in cash• Payments by someone who is not a party to thecontract• Requests to pay more than provided for in thecontract• Payments made in currencies other than thosespecified in the contract• Payments from an unusual, nonbusiness account

-----------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 11Responsibilities to Apple The way we do business worldwideJuly 2011

Document Retention and Legal HoldAs an Apple employee, you have a responsibility to managedocuments and make decisions on document retention. Thedefinition of "document" is extremely broad. For example,every email or other electronic file, every customerrecord, and every transaction involves the creation of adocument. Different documents have different retentionperiods. Check with your manager or contact RecordsManagement to determine the appropriate retention periodfor documents in your area.At times, Apple may need to retain documents beyond theperiod they would normally be retained. The most commonreasons are litigation or other legal matters. In thesesituations, retention and preservation of documents iscritical. If you have documents that may be required forlitigation or other legal matters, the Legal Departmentwill place those documents on a "legal hold," meaning thedocuments cannot be altered, destroyed, deleted, ormodified in any manner. Legal will notify the individualsmost closely identified with the documents about thelegal hold and will provide instructions for retainingthe documents. Recipients of a legal hold must ensurethat these instructions are followed. A legal holdremains in effect until you are notified by the LegalDepartment in writing.

-----------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 12Conduct The way we do business worldwideJuly 2011

Conflicts of InterestA conflict of interest is any activity that isinconsistent with or opposed to Apple's best interests,or that gives the appearance of impropriety or dividedloyalty. Avoid any situation that creates a real orperceived conflict of interest. Use good judgment, andif you are unsure about a potential conflict, talk toyour manager, contact Human Resources, check with theLegal Department, or contact the Business ConductHelpline.Do not conduct Apple business with family members orothers with whom you have a significant personalrelationship. In rare cases where exceptions may beappropriate, written approval from the Senior VicePresident for your organization is required.You shouldn't use your position at Apple to obtainfavored treatment for yourself, family members, orothers with whom you have a significant relationship.This applies to product purchases or sales, investmentopportunities, hiring, promoting, selecting contractorsor suppliers, and any other business matter. This doesnot apply to special purchase plans offered by Apple. Ifyou believe you have a potential conflict involving afamily member or other individual, disclose it to yourmanager.Outside Employment and InventionsFull-time Apple employees must notify their managerbefore taking any other employment. In addition, anyemployee (full-time or part-time) who obtains additionaloutside employment, has an outside business, or isworking on an invention must comply with the followingrules.

Do not:• Use any time at work or any Apple assets for yourother job, outside business, or invention. This includesusing Apple workspace, telephones, computers, Internetaccess, copy machines, and any other Apple assets orservices.• Use your position at Apple to solicit work for youroutside business or other employer, to obtain favoredtreatment, or to pressure others to assist you inworking on your invention.• Use confidential Apple information to benefit yourother employer, outside business, or invention.• Participate in an outside employment activity thatcould have an adverse effect on your ability to performyour duties at Apple.• Participate in an outside business or outsideemployment, or develop an invention, that is in an areaof Apple's present or reasonably anticipated futurebusiness.Before participating in inventions or businesses thatare in the same area as your work for Apple or thatcompete with or relate to present or reasonablyanticipated Apple products or services, you must havewritten permission from your manager, an Apple productlaw attorney, and the Senior Vice President of yourorganization. For additional information, see Apple'spolicy on Conflicts of Interest.

-----------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 13Conduct The way we do business worldwideJuly 2011

Personal InvestmentsMany Apple employees have investments in publicly tradedstock or privately held businesses. These personalinvestments may give rise to a conflict of interest ifyou are involved in or attempt to influence transactionsbetween Apple and a business in which you are invested.If a real or apparent conflict arises, disclose theconflict to your manager. The manager will helpdetermine whether a conflict exists and, if appropriate,the best approach to eliminate the conflict.Workplace RelationshipsPersonal relationships in the workplace may present anactual or perceived conflict of interest where oneindividual in the relationship may be in a position tomake or influence employment decisions regarding theother. If you find yourself in such a relationship, youmust notify Human Resources so they may assist you inresolving any potential conflicts. Employees should notallow their relationships to disrupt the workplace orinterfere with their work or judgment. For additionalinformation, see Apple's policy on PersonalRelationships.Buying and Selling StockNever buy or sell stock while you are in possession ofinformation obtained through your employment at Applethat has not been publicly announced and could have amaterial effect on the value of the stock. This appliesto decisions to buy or sell Apple securities and toinvestments in other companies. It is also against Applepolicy and may be illegal to give others, such asfriends and family, tips on when to buy or sell stockwhile you are in possession of material, nonpublicinformation concerning that stock.In addition, employees are prohibited from investing inderivatives of Apple's securities. This includes, but isnot limited to, trading in put or call options relatedto securities of the company.Members of Apple's Board of Directors, executiveofficers, and certain other individuals are subject toblackout periods during which they are prohibited fromtrading in Apple stock. If you are subject to theserestrictions, you will be notified by the LegalDepartment. Even if you are not subject to blackoutperiods, you may never buy or sell stock while you arein possession of material, nonpublic information.Review Apple's Insider Trading policy. Specificquestions on buying and selling stock should be referredto the Legal Department.

Harassment and DiscriminationApple encourages a creative, culturally diverse, andsupportive work environment. Apple does not tolerateharassment or discrimination based on factors such asrace, color, sex, sexual orientation, gender identitycharacteristics or expression, religion, nationalorigin, age, marital status, disability, medicalcondition, veteran status, or pregnancy. Additionalrestrictions may apply based on regional laws andregulations.These requirements apply to interactions with employees,customers, suppliers, and applicants for employment andany other interactions where you represent Apple.If you feel that you have been harassed or discriminatedagainst or have witnessed such behavior, report thesituation to a manager or to Human Resources. You mayalso contact the Business Conduct Helpline.

Created by EDGAR Online, Inc.APPLE INCTABLE44Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011----------------------------------------------------------------------------------------------------------------------------------------------------------Individual Conduct The way we do business worldwideJuly 2011

Where can I learnmore about policieson confidentialemployee information?View the Apple SafeHarbor PrivacyPolicy.

Is personalinformation on mycomputer systemprivate?Limited personal useof Apple equipmentand systems isallowed, but subjectto local regulations,Apple may monitorequipment andsystems. If in doubt,check with the LegalDepartment.If I make apresentation on myown time, may Iaccept a payment?That depends. If youare representingApple, you may notaccept payment. Ifyou are on your owntime and are notrepresenting Apple,you may be allowed toaccept payment.Before accepting thistype of opportunity,check with yourmanager, HumanResources, or theBusiness ConductHelpline.

What if I have asubstance abuseissue?Help yourself andApple by takingaction. Talk to yourHuman Resourcesrepresentative or, inthe U.S., viewinformation on theEmployee AssistanceProgram.

----------------------------------------------------------------------------------------------------------------------------------------------------------Taking Action

Created by EDGAR Online, Inc.APPLE INCTABLE44Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011----------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 14Individual Conduct The way we do business worldwideJuly 2011

Confidential Employee InformationAs part of your job, you may have access to personalinformation regarding other Apple employees orapplicants, including information regarding theiremployment history, personal contact information,compensation, health information, or performance anddisciplinary matters. This information is confidentialand should be shared only with those who have a businessneed to know. It should not be shared outside Appleunless there is a legal or business reason to share theinformation and you have approval from your manager.PrivacySubject to rules or regulations affecting an employee'srights, Apple may monitor or search its workenvironments, including equipment, networks, mail, andelectronic systems, without notice. Apple monitorsfacilities and equipment to promote safety, preventunlawful activity, investigate misconduct, manageinformation systems, comply with legal guidelines, andfor other business purposes.

Public Speaking and Press InquiriesAll public speaking engagements that relate to Apple'sbusiness or products must be preapproved by your managerand Corporate Communications. If you receive approval tomake a public presentation at a business meeting orconference, you may not request or accept any form ofpersonal compensation from the organization thatrequested the presentation. This does not prohibitaccepting reimbursement for expenses, if approved byyour manager.

All inquiries from the press or the financial analystcommunity must be referred to Corporate Communicationsor the Investor Relations Department.Publishing ArticlesIf you author an article or other publication, do notidentify yourself in the publication as an employee ofApple without prior approval from CorporateCommunications. This could be viewed as an endorsementby Apple.Substance AbuseEmployees are prohibited from manufacturing,distributing, dispensing, possessing, using, or beingunder the influence of illegal drugs in the workplace.Use of alcohol or medications on the job or before workcan cause safety issues, damage customer relations, andhurt productivity and innovation. Use good judgment andkeep in mind that you are expected to perform to yourfull ability when working for Apple. View Apple's policyon Drugs in the Workplace.

----------------------------------------------------------------------------------------------------------------------------------------------------------Business Conduct 15The way we do business worldwideJuly 2011

Created by EDGAR Online, Inc.APPLE INCTABLE45Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011-------------------------------------------------------------------------------------------------------------------------Business Conduct 16 Additional Resources The way we do business worldwideJuly 2011

Created by EDGAR Online, Inc.APPLE INCTABLE46Form Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011-------------------------------------------------------------------------------------------------------------------------Business Conduct 17 Additional Resources The way we do business worldwideJuly 2011

Created by EDGAR Online, Inc.APPLE INCSUBSIDIARIESForm Type: 10-KPeriod End: Sep 24, 2011Date Filed: Oct 26, 2011 Exhibit 21.1SUBSIDIARIES OFAPPLE INC.*

Jurisdictionof IncorporationApple Sales International IrelandApple Operations International IrelandBraeburn Capital, Inc. Nevada, U.S.

Documents

2011