201111

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Member Nations‟ News In this Issue:

Member Nations‟ News

Game Trend reading from G-Star

e-Sports Column

People of the Month

Trend in the World Today

Notice

Cont. on next page.

The 3rd Korea e-Sports Games edited by Alex Lim

The game, which our parents‟ generation used to hugger-mugger, has been

settled as one significant industry, repelling all these negative perceptions, with

the name of „e-sports‟. The proof of the power of „e-sports‟ had arranged at

Suwon, Korea on last 29th of Oct. The Korean Ministry of Culture, Sports and

Tourism hosted the 2011 Korea e-Sports Games (KeG) from 29th to 30th with

Suwon City. Having 3rd anniversary in this year, KeG has become the most

prestigious amateur e-sports tournament in Korea, and is aiming expansion of s-

sports infrastructure for amateurs, promotion of domestic e-sports titles, and

activation of local e-sports.

600 players from 16 local cities have participated and compete on 4 official

titles (FIFA ONLINE2, Special Force, Slugger, and A.V.A) and 1 demonstration

title (Karma). Also, for opening ceremony on 29th, many of VIPs have

participated and encouraged all the players with high praise. Especially, the

minister of Culture, Sports and Tourism, Mr. Kwang Sik, Choi, caught people‟s

attention by personally playing „Slugger‟, a baseball game.

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In this Issue:



e-Sports Column

People of the Month


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The 3rd Korea e-Sports Games (Cont.)

The Minister said, “Although e-sports have been recessed by recent negative

perceptions on games, as befits to the name of e-sports suzerain, we will spare no

effort to upraise the e-sports as general sports.”

In the main tournaments, all the skilled players, who have been through

cutthroat local preliminaries of 6months, showed up incredible matches in every

bit as good as professional gamers do. The championship in general fell upon

team Busan, who won the 1st place on FIFA Online2 and did well in general. The

team Busan also won the award of minister and 5milion KRW of prize money at

the same time.

Experiential events at the online game promotion booths also caught attention of

people as well as the tournament. First of all, at the promotion zone of

Drangonfly Co. Ltd., experience zone for „Special Force‟ and „Karma‟ was

arranged, as well as shooting zone and convenience store. Also, at the booth for

Neowiz Games, various giveaways were provided to participants in promotional

events for „A.V.A‟, „FIFA Online2‟, and „Slugger‟. At the com2us booth,

homerun derby event was conducted with popular mobile game, „Homerun battle

3D‟. Besides, a product sponsor of this event, Razer provided promotional booth

where people can try Razer‟s gaming devices.

The industry of e-sports is being settled as one of the most important growth

engine for next generation. Hope the KeG may provide opportunity to develop e-

sports as sound industry, and to improve negative perceptions on games and e-

sports.

Quote: http://reporter.korea.kr/reporterWeb/getNewsReporter.do?newsDataId=148721446&sectionId=PE_SEC_1_EDS0303005&call_from=extlink

http://reporter.korea.kr/reporterWeb/getNewsReporter.do?newsDataId=148721446&sectionId=PE_SEC_1_EDS0303005&call_from=extlink
















http://www.gamedonga.co.kr/images/news_images_k/keggame111029_07.jpg



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In this Issue:



e-Sports Column

People of the Month


Notice

by Kevin Trau

The final tournament was held at the gaming exposition “Game City 2011” on

the 23rd of October. (www.game-city.at)

This year the Austrian gamers were playing on 3 different consoles for the first

time: XBOX 360 ( Microsoft ) / Playstation 3 ( Sony ) / Wii ( Nintendo )

On each console the best players/teams were fighting for the official title

“Austrian State Champion 2011”.

The best 4 were invited to the grand final, which was held in the city hall of

Vienna. The tournament system and the qualifications were played at the

Consoles Sports League (www.consoles.net).

Titles:

Formel 1 – 2011 ( Racing– XBOX 360 )

FIFA 11 ( Sport – XBOX360 )

Guitar Hero 6 ( Highscore – XBOX360 )

Call of Duty Black Ops ( Teamplay – XBOX360 )

Super Smash Brothers Brawl ( Beat em Up – Wii )

Pro Evolution Soccer 2011 ( Sport – Ps3 )

Official site: (www.esvoe.at/staatsmeisterschaft)

Austrian Consoles Championship

The Austrian consoles championship is

finished. 60.000 visitors met 50

professional gamers in the city hall of

Vienna.

Cont. on next page.

http://www.game-city.at/







http://www.consoles.net/





http://www.esvoe.at/staatsmeisterschaft





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In this Issue:



e-Sports Column

People of the Month


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Austrian Consoles Championship (Cont.)

The official results:

Call of Duty- Black Ops

Place 1: plan-B Sta.me

Place 2: AuT pBo Red

Place 3: AuT pBo White

Place 4: plan-B Memento

Formel 1 – 2011

Place 1: plan-B Sackl

Place 2: AuT pBo.GS Gamie

Place 3: AuT pBo.GS GTRaser

Place 4: planB xxMustang1986x

PES11

Place 1: AuT pBo.GS Ramos

Place 2: Decks

Place 3: AuT pBo.GS Triplex

Place 4: AuT pBo.GS SerrA

FIFA 11

Place 1: AuT pBo.GS Poco

Place 2: planB TypischAndy

Place 3: KF MrColl

Place 4: Selfman

GH6

Place 1: plan-B Spatzikoff

Place 2: VISA eatrusk

Place 3: Hierzn

Place 4: plan-B Moony

SSBB

Place 1: Luigi Player

Place 2: vyQ

Place 3: plan-B Link

Place 4: sword

Support:

Official site: (http://www.en.bmwfj.gv.at)

The Austrian Consoles Championship couldn‟t get

that big without the help of the Federal Ministry of

Economy, Family and Youth, which supports this

event from the very first days.

http://www.en.bmwfj.gv.at/

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The Sri Lanka Cyber Games 2011 e-Sports Championship

by Gamer.LK

The Sri Lanka Cyber Games e-Sports and Gaming tournament is back again this

year celebrating its fourth consecutive instalment. This year, just as last year,

SLCG ‟11 will be Sri Lanka‟s largest gaming tournament yet with an expected

number of 1,500 participants taking part in a wide range of gaming disciplines

and a forecasted 50,000 spectators attending.

The SLCG Grand Finals will be held in collaboration with the Infotel 2011 IT

and education exhibition held at the BMICH from the 2nd to the 4th of December.

The grand finals will be preceded by regional qualifiers in Kandy and Galle. The

event will come to a climactic end on the 4th of December with the South Asian

Cyber Games, where the champions of the Sri Lanka Cyber Games will face off

against the Maldivian national team in what is sure to be action packed and

electrifying competition.

Kandy Qualifiers

Dates: October 29th and 30th 2011

Venue: Kandy City Center

Register: http://slcg.lk

Galle Qualifiers

Dates: November 19th and 20th 2011

Venue: Galle


Colombo Qualifiers and Grand Finals

Dates: December 2nd to 4th 2011

Venue: BMICH


SLCG is the proving ground for self Sri Lankan cyber-athletes and is the chosen

battlefield for rivals to prove once and for all who is can lay claim to the

champions title - the place where titles are won, lost and reclaimed. Every

gaming enthusiast waits in anticipation till the end of the year to show off their

gaming talents at Sri Lanka‟s premier e-Sports event.

In this Issue:



e-Sports Column

People of the Month


Notice

Cont. on next page.

http://slcg.lk/

http://slcg.lk/

http://slcg.lk/

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In this Issue:



e-Sports Column

People of the Month


Notice

The Sri Lanka Cyber Games 2011 e-Sports Championship (Cont.)

SLCG caters to gamers from a wide variety of backgrounds from the generic PC

gamer who plays Counter-Strike 1.6 (CS), Defence of the Ancients (DOTA), Call

of Duty 4 (COD4), FIFA 11 and Trackmania, all the way to recent additions of

the console genre from titles such as HALO 3 and Mortal Kombat 9 making it a

true “gamers event”.

The requirement for an e-sports tournament such as SLCG came from the need

to have a more significant recognition of the gaming sub culture which was

starting to take root. Young gamers with the need to showcase their talents got

together and the first Cyber Games tournament in Sri Lanka was born. Although

there were mini tournaments of this nature at gaming cafés, the exposure was

always limited to the people who frequented those venues and was mostly

highlighting one particular game. At the time of the first SLCG in 2008, nothing

of its magnitude had been attempted before, but our gamers showed us that once

they put their heads together nothing is impossible.

Starting from its small roots 4 years ago, to today‟s SLCG ‟11, the tournament

has evolved in leaps and bounds gaining major sponsors and along with it a wider

exposure to the general public. However, compared to the international

professional gaming scene, Sri Lankan e-Sports are still in its infancy after

comparing talent of participating gamers as well as the prize money involved.

From its conception in 2008 SLCG has grown both in size and ambition and this

year we hope to continue the snow balling effect that we‟ve maintained

throughout. Sri Lanka Cyber Games is organised by the e-Sports and Gaming

community, Gamer.LK (http://gamer.lk).

http://gamer.lk/

http://gamer.lk/

http://gamer.lk/

http://gamer.lk/

http://gamer.lk/

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In this Issue:



e-Sports Column

People of the Month


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Game Trend reading from G-Star 2011 by Alex Lim

One of the most famous game show in the world, G-Star 2011 was hosted in

Busan, Korea, from 10th to 13th of Nov. A lot of major game publishers and

developers have participated in this game show, and million of visitors have

stopped by and have seen what the newest trends of game markets are. The G-

Star 2011 this time attracted attention of many related stakeholders and third

parties from many other nations as well. We would like to introduce how it went,

and what kinds of publishers and developers brought up with their newest

product.

Neowiz Games showed off the newest hardcore military shooting game,

„Dizzel‟, and two new MMORPG games, „Bless‟ and „Ein‟.

Cont. on next page.

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In this Issue:



e-Sports Column

People of the Month


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Game Trend reading from G-Star (Cont.)

Nexon launched a huge booth , advertised their newest online RPG, Mabinogi2.

There were also promotion booth for NC Soft‟s newest games, Guild Wars 2

and Lineage Eternal.

This year, Blizzard showed off Starcraft2, Diablo3, and newest version of

Warcraft.

Many other publishers such as M Game, Com2us, SEGA, Wemade, Ongame,

NHN, CJ E&M and etc. have also participated.

Cont. on next page.

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In this Issue:



e-Sports Column

People of the Month


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Game Trend reading from G-Star (Cont.)

G-Star 2011 provided not only the new arrival games, but also promotion of

universities and colleges related to game and e-sports markets. They showed off

their academic achievement and research result, and attracted especially high

school students. Also, there were various experience zones such as, 4D virtual

reality experience zone, console and arcade game experience zones.

This year, approximately 290 thousands of visitors have participated in this

event, and around 6800 cases of business counseling have been collected with

active operation of B2B booths.

As Korea Creative Content Agency (KOCCA) signed MOU with the hosts of

GAMESCOM and Tokyo Game Show here, there will be possible cooperation

expected with other international game shows in the future, and will lead the G-

Star as an global game show with more influence and public confidence.

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On 2nd of Nov, the magnates for mobile games gathered at COEX in Seoul,

Korea, and put their opinions into perspective at the “Smart Content 2011”, an

international conference event. The session was conducted with the subject of

“the change of game industry derived by game apps”. Martin Noyong,the

Chairman of IMGA (International Mobile Gaming Awards) presided at the

session, and Chris James the CEO of Pocket Gamer, Se Wook Oh from Gamevil,

and Lee Ing from Tencent participated as presenters.

Chris James, as the first presenter, defined his opinion about the reshuffle of

game market derived from change of game distribution flow with appearance of

app store. He claimed, “After the appearance of App Store, developers turned to

have more choices, and this brought rapid growth of smart phone game market.”

As the role of “gate keeper”, which the license issuing companies or related

organizations used to take in the past, has downsized, the chance for small

developing company to advance directly into the market has increased, and it

brought even more support for merchandizing outstanding ideas.

He prospected that, as number of female gamers‟ involvement grows with

increase of social games‟ portion, contents purchase per individual also increases,

and will increase at 50% of total app sales till 2015. However, he also pointed

that not every app brings income to game developing company even though the

number of apps keeps increasing, and more than 50% of apps bring in less than

$3,000 of income. Also, he said, “more various strategies are demanded to

change gamers‟ response as positive, such as discount or free purchase event, and

brand marketing.” Besides, he also prospected several new trends of smart phone

game market: Power of major publishers will increase as they avert their attention

on the smart phone game market. Tablet market will be nothing to sneeze.

Premium market with high price and high quality will expand. The choice of

partial charge model will be diversified. There will be more app stores. Window

mobile phone will have public confidence. Smart phone game market will grow

as smart phone market grows.

edited by Alex Lim

In this Issue:



e-Sports Column

People of the Month


Notice

Smart Phone Games change the game industry rapidly

Cont. on next page.

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Lee Ing from Tencent, the second presenter, threw presentation on the status of

smart phone market in China. Recent status of mobile market in China for past

two years is recording positive achievement exceeding average growth rate of

total market, but monthly income of major user group is mostly not even over

3,000 CNY. The price of a game application in Chinese mobile market is mostly

around 2 to 6 CNY, and the data usage plan is also relatively expensive, which is

15 CNY/300mb. Due to these causes, high capacity games have trouble with

getting popular. As following the global trend, social network games gradually

become more preferred. For the platform, android is more preferred by people

who spend more money on games. As the reason for it, Lee defined, “In China,

text service system, that users send SNS text message to the service provider and

pay the bill at the end of the month, is near 60%. However, in case of iOS, since

it requires credit card, it is quite inconvenience.” In accordance with this issue, he

said it is necessary to adopt payment method matched well with Chinese market.

As the last presenter, Se Wook Oh from Gasmevil introduced “the difference of

settlement method between partial charging games and premium games. He said,

“There is gap between partial charging game and premium game as 65:35.

However, since both games have both strength and weakness, we provide both

and make the customers make a choice.” Recently, partial charging games

adopted by a lot of companies including Gamevil extend its strategy to create

profit, such as not only old method inducing clicking the bar with the

advertisement, but also full page or video advertisement when the game starts.

Since gamers can obtain game points when they click the advertisement, it is win-

win strategy both for gamers and the company. Also, he prospected that this

method will keep increasing at the 10 times of scale until 2015.

Besides, premium policy often shown at old mobile games is suitable to provide

high quality, which is hardly seen from partial charging games. He said that it

will satisfy the gamers who want remake version of old school games or games

of console style by one time payment with no additional payment.

Quote: http://www.gamedonga.co.kr/59401/

In this Issue:



e-Sports Column

People of the Month


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Trend in the World Today (Cont.)

http://www.gamedonga.co.kr/59401/













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e-Sports Column

Also, mostly the preparation period had been tough and weary. So, I do not have

such courage to spit out that my life has mostly been happy even though I

sometimes felt the great pleasure after all. Merely, in my case, I remember the

fruit of result has always been sweeter as the preference period got more painful.

Since I become an adult, I think I have always been chosen rather rough

challenge than easy way, which acquaintances and even my family members

would tilt their heads. I think I might have enjoyed these challenges, and will

keep up with my adventure in the future to live my life with no regret.

Recently, there are voices worrying about the crisis that e-sports are facing

globally. I, sometimes, question if I am doing the right things now, but I also

pledge my attempt again when I see my children are immersed in games. As a

father and an elder generation, I would like to give 100% support on what our

younger generation loves. Is it appropriate that we thoughtlessly say no to their

way because we have anxiety derived from the ignorance of games? Isn‟t it one

responsibility for us to set the circumstance where they can enjoy it healthily and

appropriately? Well, there is, of course, huge gap on the concept of leisure culture

between elder and young generation now. However, with the development of IT

and medical technologies, the age gap may become meaningless as well as the

gap on the concept of leisure culture. It is such a pleasurable thing, if we can

imagine that we have a leisure culture that whole generations can enjoy together

beyond time and spatial obligations.

by WS Oh (The Secretary General of IeSF)

Cont. on next page.

e-Sports, not a Test, but a Challenge!

In this Issue:



e-Sports Column

People of the Month


Notice

What would be a life without regrets like? I

will try not to make this self-justification or

excuse, but to be honest. There would be no

such life with no regret, but everybody wants to

seek for happiness of life. So do I. Well, as

taking a look back of my life, the pleasure had

always been a moment, and the preparation

period for the pleasure had always been so long.

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How long time do we, the elder generations, have communication with our

children for a day? Don‟t we just take it granted that we wall against our

children‟s way with the excuse of generation gap, and with no attempt? I would

like to recommend playing a game if an elder generation has not done it before,

especially if he or she has a kid who likes to play games. It must be hard at the

beginning, but surely lead us to communicate with our kids a lot more easily.

Also, parents will acquire practical and concrete wisdom to guide their children,

as they experience the difference between immersion and addiction.

Not to make the efforts that we have dome insignificant, we take a look back of

our past activities, and conduct international conference and some benchmarking

as well. However, since we can only see the world as much as we know,

sometimes I feel agonies and depression. Pioneer work is not that easy. I know it,

my staffs know it, and our member nations also know it. Merely, I just give my

sincere appreciation to all my people who follow my will.

With some trials and errors, I think we have a rough sketch now. Some of our

member nations throw themselves into a matter of inviting new members with

enthusiasm. Some publishers and universities start getting interested in our global

standardization project, and related broadcasters start attempting to negotiate with

potential partnership businesses. However, since all of them are at the beginning

stage, the base root is not stable yet. Any partner can cut their interest if we

neglect our efforts, and we may lose the base root. Hence, the support of

government of each country is essential element for survival regardless of the

quantity. It is very crucial to spread the case of Korea to other countries, and have

them to derive the support of their government.

Moreover, as the academic-industrial cooperation, there should be training

programs established in several colleges for training e-sports manpower. Even

though the global standardization and the base of e-sports are settled, unless there

are human resources who will maintain and develop them, all the project will end

in the empty phrase.

Some may call our attempt as a test or rashness. Well, in some prospective, it is

understandable. However, as mentioned at the beginning, if it is too easy, it can‟t

be attractive. We are still in the middle of our rough journey, and it is expected

that we may face bigger obstacles in the future. However, I boot my computer as

imagining the sweet fruit that we will take from the e-sports in the future.

e-Sports Column (cont.) In this Issue:



e-Sports Column

People of the Month


Notice

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People of the month

I am considering myself lucky to be able to participate in e-Sports development

in Serbia from its very beginning. To be more precise, I found myself in this fine

story since 2003. My main motives were, and still are oriented around something

new in that time, which can and will be directed and developed in completely

equal discipline within conventional sports all around the world.

2. Please tell us briefly about beginning, history, and current status of e-

sports market in Serbia.

Like in every field in life, all startups are usually hard. It was like that with e-

sports in Serbia. We, nationally had more obstacles compared to other countries,

mainly oriented within non-educated population. Because of that, pace was

generally a bit slower in those times than it should be. Infrastructure was

underdeveloped, internet access analogue and very slow, gaming culture

rudimental. But, on year-to-year basis, things changed. Thanks to general

engagement of e-sports pioneers things started to roll out in adequate direction. I

find myself very proud of that, and also the fact that we were there from day one,

doing things that mattered. Today, we are in league with much bigger countries,

being able to participate and contribute both on national, regional and

international levels.

3. Please give us introduction of “eSports Serbia” and major projects of it.

eSports Serbia is only national organization rounding up all e-Sports players in

Serbia. Developing regionally, we cooperate with players from neighbor

countries, giving possibilities for further close development. From starters, we

were able to produce and organize World Cyber Games events on annual basis

covering Serbia, and later on Croatia, Slovenia, Bosnia and Montenegro and IeSF

from 2011.Simultaneously, eSports Serbia started project of e-Sports

acknowledgement as regular sports discipline.

edited by Alex Lim

Cont. on next page.

In this Issue:



e-Sports Column

People of the Month


Notice

We are introducing Miodrag Stakić, the president of

“eSports Serbia”. “eSports Serbia” is the sole and

representative e-sports federation of Serbia, which

newly joined as one of the respectful IeSF members.

We would like to share his vision and passion toward e-

sports with you all.

1. How long have you been working in e-sports field

and what motivation brought you into this field?

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4. If there is any difficulties or obstacles to operate national league and

manage a national federation? And what do you think is crucial and

necessary to make a national federation better?

Of course, many obstacles are in front of us. But, being able to overcome them

is key guideline we are following all these years, and plan is to continue in that

matter. Main obstacle in these times is funding. Economy crisis has strong impact

on our country and is creating many problems we did not face before. From that

perspective, we are doing tremendous work to maintain level of operation within

national federation, trying to fulfill expectations from our members. Second

obstacle, strongly connected with mentioned is e-Sports status in Serbia.

Although progress is obvious, we still lack more support from government and

institutions. When this project comes to conclusion, I believe that we will be able

to consider ourselves and all e-Sports in Serbia and region rock solid.

5. As one of new member of IeSF, what do you expect „eSports Serbia‟ can

contribute to global e-sports? And what do you expect IeSF can contribute

to e-sports in Serbia?

Mutual development is one of our goals. In that way, we are expecting to

transfer our various experience in building e-Sports Federation in country that is

pretty specific. Experience we gained in turbulent times with lack of some things

that are generally normal is priceless. Because of that, I think that global e-Sports

will be able to benefit from Serbia as a member. On the other hand, tremendous

development that e-Sports internationally has can and will provide us tools to

make ourselves even better.

6. What do you think should necessarily be taken to raise and develop e-

sports in Europe?

Standardization is the key point. To be able to unify national federations and to

maintain high level of e-Sports culture within government and educational sector

will produce consciousness of e-Sports as absolutely equal discipline with any

other sports. Number of participants around the world is proof of that.

7. If there is any recommendation or supplement point that you want to

comment on IeSF for being the global leader of e-sports, please tell us.

Just keep the good work. Together, as we grow, we will be able to do anything!

People of the Month (cont.) In this Issue:


Candidates for New Membership

e-Sports Column

People of the Month

IeSF Torch Lightening Ceremony

Notice

Notice

[Contact]

General Manager

Noha Park

[email protected]

Manager

Sungchul Byun

[email protected]

Deputy Manager

Alex Lim

[email protected]

webpage: www.ie-sf.org

1. 2012 Event Schedule of Member Nations

As wrapping up the year of 2011 and starting new year, IeSF is collecting the

2012 business and event schedule of our members. With all these schedule, IeSF

attempts to overlook what is going on with member nations. Then, we will look

for something to tie up your events with IeSF business plan to make better

performances and effective synergy. We will collect them by end of January 2012,

and the format was sent to you all by group notice e-mail.

2. IeSF collects News Articles for IeSF Newsletter!

We appreciate members always share interesting ideas and news in their nations.

Please remember that the idea your sharing surely will motivate other members

and reduce the gap between them, and create new era of e-Sports. If you have

trouble on coming up with ideas, please concern of topics such as Game Title

(trends, hot issue, popularity, newly published of game titles and related

technology), Policy (promotion, governmental and non-governmental support for

e-sports business), Event (information of exhibition, competition, symposium,

conference, and related), Issues needed to be share with members, and People

(player, referee, coach, game developer, publisher, journalist, broadcaster, sponsor

and etc.). So, if you just had Ah-ha moment now, please share them with your

friends and family

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In this Issue:



e-Sports Column

People of the Month


Notice

mailto:[email protected]









http://www.ie-sf.org/



Documents

201111