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Press Release for ImmediateRelease
13 July 2011
First EventCamp Europe!
European event professionals will gather Sept. 9, 2011 at Down
Hall near London,England to experiment and learn about innovative
event formats and hybrid event
techniques at the first ever Event Camp Europe (#ECEU)."We're
going to be exploring ways that events can reach out to wider
audiences online aswell as new methods for improving onsite
attendee engagement, learning andnetworking, " explained
Co-Organizer Lindsey Rosenthal.On the technology side, Event Camp
Europe will focus on hybrid events; events that seekto combine an
onsite experience with an online one."Hybrid events are still quite
new but we've come a long way in a short amount of time,"noted
Co-Organizer Ruud Janssen. "The most successful hybrid event
organizers havelearned that it's not enough to merely live-stream
video of your event online. There areexcellent ways to engage a
remote audience that actually enhance the onsite experienceas
well."More and more conferences provide at least some access to
remote attendees. Many arefinding that, far from cannibalizing the
on-site event, remote attendee engagement buildson-site attendance
at subsequent events. "It's really remarkable how effective
live-streaming is as a marketing tool," added Janssen.Hybrid events
aren't the only new format that Event Camp Europe will explore.
Audiencecentric conferences have been growing in number over the
last few years and EventCamp Europe hopes to give participants an
idea why."The audience-centric conference was born from the
frustration of internet technologyenthusiasts who had little
patience for sitting passively at traditional conferences
listening
to speaker after speaker," Co-Organizer Jenise Fryatt explained.
"They recognized that agreat store of knowledge was going untapped
in the audience. So they createdconference formats that allow
participants to connect and learn from whoever attends."Event Camp
Europe will embrace an international audience both online and via
remoteinternational PODs. A POD is a group of people who have
agreed to meet at a locationother than the event site, to interact
with the event via video communication such asSkype. A limited
number of PODs will be hosted and interested parties can contact us
viathe website www.eventcamp.eu
Both remote and on-site participants
will receive practical guidance in the application ofthese new
techniques while experiencing first hand what its like to be an
attendee atsuch an event.
http://www.eventcamp.eu/http://www.eventcamp.eu/http://www.eventcamp.eu/
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Event Camp Europe is being organized by an international group
of event professionalswho met through Twitter. Ruud Janssen
(@ruudwjanssen) of Basel, Switzerland; LindsayRosenthal
(@eventsforgood) of Washington D.C.; Jenise Fryatt (@jenisefryatt )
of LaQuinta, California; Paul Cook (@planetplanit) of Surrey,
United Kingdom; and EllingHamso (@ehamso), of Stavenger, Norway
have been working together for months using
online collaboration tools to organize ECEU.The event is the
fifth Event Camp ever, following the first Event Camp held in New
YorkCity in February of 2010; Event Camp Twin Cities, held in
Minnesota in September of2010; Event Camp East Coast, held in
Philadelphia in November of 2010; and EventCamp National, held in
February of 2011.All of the Event Camps have focused oninnovation
for events and all can trace their origins to the online Twitter
community forevent professionals known as #eventprofs."This is
truly an event born online so we are very keen to welcome online
participationand create the best on-site experience possible for
those who are making the trip toDown Hall," commented Co-Organizer
Paul Cook. "Event Camp Europe will actually bethe first time all of
the organizers have met in person. I think that in itself will give
theevent an interesting flavor."Registration for the event is 100.
For more information about Event Camp Europeplease go to
http://www.eventcamp.eu or follow @eventcampeu on Twitter.
High ResolutionPhotos can be found here:
Press Contacts:Paul Cook - [email protected]
+441883734999Ruud Janssen - [email protected]
+41792910623
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://twitter.com/eventcampeuhttp://twitter.com/eventcampeuhttp://www.eventcamp.eu/http://www.eventcamp.eu/
