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2011 Transportation Design Portfolio

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A compilation of works and projects done during my five year design education. The projects in this portfolio aim to showcase my ability to apply my skills across a wide variety of subjects. The projects have been closely mentored by creatives from the industry and hopes to illustrate the holistic approach that I follow.

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Analysis Observe, Understand

Creation Sketch, Form

DevelopmentBuild, Refine Communication

Showcase, Captivate

Ideation Brainstorm, Invent

“ Many desperate acts of design are committed by the void left by a strong concept. A good idea provides a framework for the design decisions, guiding the work”

: fiberglass body for a Indian Lotus 7 replica frameProject initiated by Chinkara Motors

: fiberglass body for a Indian Lotus 7 replica frame

Mountain Dew OSE > Personal Project > 6 Weeks

Brief > Design a promotional vehicle for the soft drink company Mountain Dew keeping in mind the youthfulness of the brand & its dare-to-go-anywhere attitude.

3D Modelling in Rhinoceros

Hatch options for the cold storage area

The cold storage hides a mini pick-up truck bed, to haul that Dew motocrosser to the show.

The Mountain Dew Ose, derives it’s name from the Hindi word for “dew”. The spirited runabout is the manifestation of drink. It’s spirit reflecting the attitude of its youthful patrons. The vehicle operates effortlessly off the road as it does in the urban jungle.

The custom dirt tires have the silhouette of the Mtn Dew logo incorporated in the tread.

Featured on > www.automoto.org, www.tuvie.com, www.psipunk.com

TATA Cupla 2020 > Team Project > 20 Weeks

Team Leader > Edmund SPITZ Team > Atul KOLEKAR, Satyajit KULKARNI, Sameer GAIKWAD, Mudit GUPTA, Gurpreet SINGH

Long haul800

Medium haul350 - 800

Short Haul50 - 350

Last Mile50

HUB BHUB A

24.24

74.84

41.70

1.21 6.69

OTHERS

Night Rest Places of DriversPercentages are based on the multiple choices indicated by respondents

168,503 units in 2008

275,600 units in 2008

Average Driving Hours Per Day

<4

5 - 8

9 - 12

12< 20.39

44.59

28.88

5.14H O U R S

H O U R S

H O U R S

H O U R S

Analysis of the current state of the trucking industry in the BRICS nations [Brazil, Russia, India, China, S.Africa] and the trends forecast. Delving into the systems being put in placeto increase efficency of comodity haulage and logistics, in a bid to reach a solution that will work in unison with them.

Brief > Design a World truck for TATA focussing on the rapidly expanding BRICS nations vfor the year 2020.

LCV vs HCV annual sales figures to decide the segment to target

The Indian Governments $550 million investment, The Hub & Spoke system

The TATA Cupla redefines the proverbial brick-through-the-air phenomena.

The Cupla manages to have a low coefficient of drag when coupled as well as when with container. It does so by the use of a smart air-channelling system. This system uses flaps inside the body to direct the air flow as per requirement.

When the truck is coupled, the air is channelled through the body work.

When the truck has cargo, irrespective of the size, the flaps divert air from the body work to jump the length of the cargo, skipping the very non aerodynamic surfaces of the container or the bulker. This orchestration of air creates a venturi effect taking additional air with it, making it possible for the truck to slip through with utmost ease.

LIFTING ARRANGEMENT

HYDROGEN STORAGE

FUEL CELL 

IN WHEEL MOTOR

CONTAINER

Digital Design > Satyajit Kulkarni Render > Edmund Spitz

The Cupla is manoeuvred under anawaiting gantry crane at the docks.

Truck pilot commands autonomoussplit locking the rear unit in place, line-of-sight tech guides the front unit.

Container lowered in between truck onto the ground

Hydraulic assisted sliding braceslower to engage and lock container

Digital Design > Satyajit Kulkarni Render > Edmund Spitz

The TATA Cupla at the warehouse with a 20’ intermodal container locked and loaded, ready for the interstate assignment.

Digital Design > Satyajit Kulkarni Render > Edmund Spitz

The Cupla in corporate livery.

Kassbohrer Extreme Search & Rescue Vehicle 2015 > Team Project > Project in progress, currently in conceptualisation phase.

Team Leader > Edmund SPITZ Team > Raunaq BABBAR, Chirag BORAWAKE, Saquib SARANG, Ishan NALAWADE

HELICOPTERhélicoptère

It originates from the Greek

helix/helik- (єλικ-) = 'spiral' or 'turning' & pteron (πτερόν) = 'wing'.

comes from the French

The word

coined by Gustave de Ponton d'Amecourt in 1861.

33PERCENT

32PERCENT

42PERCENT

28PERCENT

20PERCENT

20PERCENT

20PERCENT

05PERCENT

63PERCENT

25PERCENT

04PERCENT

09PERCENT

28PERCENT

44PERCENT

24PERCENT

04PERCENT

24PERCENT

31PERCENT

41PERCENT

04PERCENT

Gro

un

d Zero

Aid

Shelt

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Food

&

Wate

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Reco

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ction

Brief > Design an extreme search and rescue vehicle accomodating a crew of six for the year 2015.

Analysis of the five phasesof an earthquake.

Evaluation of a helicopter’s efficiency in earthquakes over floods

IKEA Klutz > Personal Project > 5 days

The exposed ribs are treated to be aesthetically appealing as they are visible to the user with no compromise on structure. Heavily inspired from the mono material Magis chair.

Brief > Design a walking aid for the active urban youth who frequently suffer sports’ injuries.

The injection molded polypropylene crutch comprises two units, the upper one being the triceps supportand the lower unit being the weight bearing component. The two units are linked by a snap-fit joint built intothe upper half. This facilitates easy mobility and breaks free from the usual dependability stigma, associatedwith the WW II standard issue crutch that hasn’t evolved in decades.

Hinge restricted to 180 degrees

Goodyear MotionGEL Driving Footwear > Personal Project > 5 days

Project Mentor > Olivier Lambin, NEWFEEL

One week Footwear Design Masterclass in school, featuring Florence Rohart (ADIDAS), Thomas Murphy (Puma), Olivier Lambin (Newfeel), Kaja Bartel (Camper).Brief > Design a specialised job/working shoe for a trucker.

Over ankle counterPOLYPROPLENE

Mesh sockliner | CollarFABRIC BLEND

UpperPERFORATED LEATHER

Driving heel rolloverSTICKY RUBBER

ToeboxPOLYPROPLENE

MidsoleMOTIONGEL

Flex GrooveSTICKY RUBBER

OutsoleSTICKY RUBBER

MotionGEL windowTHERMOPLASTIC POLYURETHANEGoodyear brandingSTICKY RUBBER

The Goodyear MotionGEL Shoe has been designed specifically with a trucker’s long hours of operation in mind, with keen focus on breatheability, flexibility and support in the ankle region and a viscous gel-filled insole working on the principles of reflexology to keep the wearer’s feet from feeling the stresses of the job.

The Cupla in corporate livery

Edmund SP ITZ [email protected]

The Cupla in corporate livery

Edmund SP ITZ [email protected]

Dankeschön