2011 Strategic Horizons thinkAbout

THE 2011STRATEGIC HORIZONS

P I N E & G I L M O R E ’ S A N N U A L G A T H E R I N G

NOTHINGSOMETHING ANYTHING

EVERYTHING

September 21 + 22, 2011

Del Mar, California

www.StrategicHorizons.comthinkAbout@StrategicHorizons.

com+1 (330) 405-2886

Welcome to thinkAbout!

Ready to sign-up? Click here. Want to read more? Read on…w

ww

.StrategicHorizons.com

For 13 years now we’ve gathered bright, creative minds from all walks of life – and from all around the globe – to our annual thinkAbout to explore the latest thinking on Mass Customization, the Experience Economy, and Authenticity.

This year, as we convene in beautiful Del Mar, California, we’re keen to capture your imagination once again with an especially stimulating series of interactions and encounters.

This rich set of ideas and provocations is rooted in thinking from our recently released Updated Edition of The Experience Economy as well as Joe’s fascinating new book, Infinite Possibility: Creating Customer Value on the Digital Frontier.

As you’ve come to expect for every thinkAbout, our time together will be informed by intriguing new facilitation techniques, insightful group dynamics, and more than a few surprises -- all designed to help you think differently about your offerings, your organization, and your role in their success.

Do Join Us.

September 21 + 22, 2011 | Del Mar, California

Joe PineJim Gilmore

Strategic Horizons thinkAbout!

Ready to sign-up? Click here. Want to read more? Read on…www.StrategicHorizons.com


DAY 0 - September 20, 2011Afternoon - thinkAbout 101This pre-event session, taking place in thelate afternoon, aims to provide a "level-setting" time forall participants. This year, Joe & Jim will discuss theupdated edition of The Experience Economy --outlining the major changes from the original edition,

new exemplars, and reviewing each new model andframework. Then the two will host "Open Mic" timewhere participants can grill Pine & Gilmore with any andall questions that come to mind.

Evening - RegiceptionHeld on the wide-open Sunset Deck of the L'AubergeDel Mar Resort, overlooking the Pacific Ocean,this Registration-Reception mashup will offer a widevariety of games -- board games, card games, floorgames, tabletop games, and the like -- aimed atfostering fun-filled interaction and friend-finding. Experience the sunshine, sunset, and moonlitevening with your fellow thinkAbout participants.


Ready to sign-up? Click here. Want to read more? Read on…w

ww

.StrategicHorizons.com


DAY 1 AM - September 21, 2011

Pine & Gilmore Present...Not since the very first thinkAbout in 1997 where Joe spokeon Mass Customization and Jim spoke on the emergingExperience Economy, have Pine & Gilmore performedseparate talks on Day 1.

First, Joe Goes Digital…We return to that format as Joe presents from his newbook, Infinite Possibility: Creating Customer Value on theDigital Frontier, exploring aspects of Reality and Virtuality inthe "Multiverse" model of engaging customer experiences.

Then, Jim Get Physical…Jim, acting as Joe’s creative foil, then follows with athought-soup filled with provocations culled from more thantwenty-five years of experience challenging clients to seethe world differently.

The back-to-back presentations will be followed by a no-holds barred open Question & Answer period that you won’twant to miss.


ww

w.StrategicH

orizons.com


DAY 1 PM - September 21, 2011

The "Being" GameThe afternoon of Day 1, Pine & Gilmore immerse thinkAbout participants in a new model that depicts four possible states of being from which customers engage any experience. Participants will spend the afternoon and early evening experiencing these four states:

• Nothing: for one full hour individuals will be asked to do nothing -- or next to nothing -- on the beach.In an increasingly distracted world, will you find this state truly relaxing or tediously boring?

• Something: individuals will form teams and focus on one randomly assigned activity. How will the activity and personalities involved impact each team's experience?

• Everything: Individuals will be tasked with completing a specific list of activities within a finite time. How will you respond to the pressure to complete everything, especially as others race to finish before you?

• Anything: Teams be set loose on the streets of Del Mar, free to do anything they want in order to come up with one idea -- any idea, anything at all -- that might serve to "revitalize Del Mar Village." (This one objective is the only constraint placed on this state of otherwise doing anything.)

After Dinner - PowerPoint ImprovAfter dinner, participants will gather for a laid-back evening presenting "decks" of PowerPoint slides…sight unseen. Known as "PowerPoint Karaoke," it’s hilariously comical yet educationally rewarding. How might this seemingly frivolous experience prove educational? You have to be part of it to discover the truth!

Ready to sign-up? Click here. Want to read more? Read on…

ww

w.StrategicH

orizons.comReady to sign‐up? Click here. Want to read more? Read on…

Day 2 ‐ September 22, 2011AM ‐ The DebriefThe morning will simply consist of two parts: (1) presentation of your "Anything"ideas and (2) open discussion comparing and contrasting the four states of being(Nothing, Something, Everything, Anything) and the insights gained by participantsfrom playing The "Being" Game.

Evening Post‐EventFor those staying Thursday night, we are planning an informal excursion to downtown SanDiego for a private experience atop one of the city's finer hotel rooftop lounges.

Strategic Horizons thinkAbout!September 21 + 22, 2011 | Del Mar, California

PM ‐ Top Ten, EMA & EXPYWe conclude with our annual Top Ten list of experiences we suggest you take in during the course of the coming year, complete with a provocative question based upon each experience. We plan to employ the World Cafe format to allow participants to discuss each question in groups before arriving at their individual answers. In addition, we'll close the event with the announcement of both our Experience Management Achievement (EMA) award recipient, given to a thinkAbout alumnus who has made a significant impact on her or his industry, as well as the winner of our Experience Stager of the Year (EXPY) award, given to an enterprise exemplifying the principles of experience‐staging excellence.

ww

w.StrategicH

orizons.com

Strategic Horizons thinkAbout!September 21 + 22, 2011 | Del Mar, California

Registration

Registration to 2011 thinkAbout is US$2,450.00 and due in full prior to the event. Fee covers participation in thinkAbout, event materials, and meals. Cancellation: registrations cancelled by September 7, 2011 are entitled to a 50% refund. After that date, registration fees are non-refundable.

To register visit: https://www.regonline.com/thinkabout

Hotel

Questions For more information about thinkAbout, contact Strategic Horizons at +1 (330) 405-2886 or email [email protected].

L'Auberge Del Mar Resort1540 Camino Del Mar, Del Mar, CA 92014Room Reservations: +1 (800) 245-9757 For more information visit: www.laubergedelmar.com

When reserving your room, please request the "Strategic Horizons thinkAbout"room rate of $229 per night (plus applicable tax and resort fees.)

+1 (330) 405-2886www.StrategicHorizons.com

[email protected]

Documents

2011 Strategic Horizons thinkAbout