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Bow hunting at its best
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•TABLEOFCONTENTS:•
•Introduction..........................................................................2•Accomplishments..................................................................3-4•Gallery....................................................................................5-6•SponsorshipOverview.......................................................7•FullDrawFilmTour......................................................8•TotalExposure....................................................................9•PresentingSponsor...........................................................10•OfficialSponsor.................................................................11•EquipmentSponsor............................................................12•FanMail.................................................................................13-14•MeetBROCrew...................................................................15-16••••
2BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
••••“BornandRaisedOutdoors" (BRO) isanadventurefilmcompany,
located in Southwest Oregon. BRO is a crew of five passionatehunterswhowillstopatnothingtogettheperfectshot,oftenventuringintounfamiliarterritorytodoso.Theyareadiversegroupofguyswithabroadrangeofpersonalitiesthatallsteertowardthesameultimategoal;bowhuntingadventure.
••Ourfilmsfocusonaction,exploration,excitement,humor,andlife-
style.Wearetakingpeopleonajourneytoseetherealityofourhuntscapturedonfilm.
••Ourmission:toelevatehuntingfilmstoaneweraofentertain-
mentbycapturingtherollercoasterofemotionswhilepursingthejourneywefaceeachandeverytimewestepintotheoutdoors.
••Ifyoubowhunt,youaregoingtobeblownaway;ifyoudon’t
youwillbeinspiredtopickupabow.•••
3 BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
•2009• PremierReleaseofthefilm,“TaggedOut" -BowhuntingElkinOregonthehardway,DIY.• ProducedtheatredebutinCoosBay,OR• -225AttendeesattheEgyptianTheatre•2010• -PromotedBROthroughArcheryProShopsatSportsmenShowsacrossthestateof
Oregon.• -EugeneSportsmenShow
“TheBowRack"WayneEndicott.-24,547Attendees• -PortlandSportsmenShow• “xXxArchery"CoryMiller.-118,940Attendees• -RoseburgSportsmenShow• “WaldronsOutdoorSports"TomKress-18,262Attendees• -CentralOregonSportsmenShow• “TheBowRack"WayneEndicott.-32,810Attendees• -OregonHuntersAssociation• -GuestSpeakersat(6)ChapterMeetings• -CoosBay,Bend,Portland,Salem,Medford,&Tillamook•
• PremierReleaseofthefilm,“The Reason: Bulls off The BeaTen PaTh" July10thatTheBowRack'sannualevent,“Bownanza" Hostedby-CameronHanes• SpecialGuestsincluded:
• -DwightSchu-BowhunterMagazine• -LisaEndicott-EastmansHuntingTV• -MikeSlinkard-WinnersChoiceStrings&HECS• -BornAndRaisedOutdoors-ReleaseofourDVD,“The Reason"• -685Attendees
•Accomplishments
4BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
•2010•Produced“FullDrawFilmTour"• -FirstbowhuntingfilmtourontheWestCoast• -Eventhighlightedfourindependentfilmmakers• -BornAndRaisedOutdoors• -OnFootFilms• -GreenGatePursuits• -AngrySpikeProductions• -CoosBay,OR-EgyptianTheatre• -374Attendees• -Winston,OR-DiscoveryTheatre• -296Attendees• -Bend,OR-TowerTheatre• -440Attendees
•2011Co-Produced“FullDrawFilmTour"• -SecondannualbowhuntingfilmtourontheWestCoast• -Eventhighlightedeightindependentfilmmakers• -BornAndRaisedOutdoors -PureElevations• -OnFootFilms -BacklandOutdoors• -GreenGatePursuits -OutbackOutdoors• -PhisemeroPictures -FencepostFilms• • -GrantsPass,OR -Boise,ID -Eugene,OR• -Portland,OR -Bend,OR• -TotalAttendance-2125• GuestSpeakersatseveraleventsacrossthestate:
• -OregonBowHunters-StateBanquet-Hostedby:FredEichler-385Attendees• -OregonHuntersAssociation-StateBanquet-Hostedby:TyStubblefield• -TheBowRack’sAnnualevent,“Bownanza"• -Hostedby:CameronHanes&SouthCox-705Attendees
•FacebookFanPage-Over2500activefans• -Weeklyinteractionsandupdates
•Accomplishments
5 BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
6BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
••Minimum1yearcommitment•Sponsorshipfeesbasedoncost ofprintadvertis-ing placement in consumer sports publications asresearchedbytheAdvertisingAgencyAssociationofAmerica(AAAA)
•Audiencereachguaranteed
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SponsorshipOverview
7 BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
TAGGEDOUTTHEREASON30DAYSBRO4PassAlongTotalViews
2009874
20107501,215
20117502,550
20127502,0003,000
20137502,0003,0005,000
2.52,185
2.54,912
2.58,250
2.514,375
2.519,375
DVDSales-TotalViewership
8BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
EventViewers# ofEventsTotalViewers
2010370
31,110
2011425
52,125
201242510
4,250
2013425
208,500
FullDrawFilmTourAnew-agefilmtourthatcapturesaudiencesbybring-ingthemup&comingfilmmakerswithanewperspec-tivetothesportthatwealllove.Launchedinthesummerof2010,thegrassrootstourstoppedin(3)Oregontowns.In2011thetourgrewto(5)locationsacrossOregon&Idaho.2012lookstoaddadditionalvenues reaching intoUtah, Washington, andMontana.Seemoreatwww.fulldrawfilmtour.org
9 BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
DVDSALESTotalViewership
FilmTourAttendanceatallShows
Website&SocialMediaUniqueVisits
TOTAL
20104,912
1,110
12,150
18,172
20118,250
2,125
25,000
35,375
201214,375
4,250
50,000
68,625
201319,375
8,500
75,000
102,875ReachValue* $636 $1,238 $2,401 $3,600
CoreMultiplier** 5 5 5 5AdvertisingValue$3,180 $6,190 $12,005 $18,000
*CPM:(2010TOTALS)/1000x$35,AAAASportsIndustryAverageGeneralPlacementCostforPrintMedia**AAAAAdvertisingAgencyAssociationofAmericaTargetAudienceMultiplier
TotalExposure-CoreAudience
10BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
SponsorshipOpportunities-
•PresentingSponsor$5,000:•DurationofCurrentProject:“30Days"•ExclusivityasthePresentingSponsor
•DVDSales:• ExclusiveCompanyCommercialFeaturetoplayatbeginningon• allDVD• LogoprominentlydisplayedoncoverofDVD• CompanymentionandlogoonDVDcredits• AllprintedmaterialspromotingDVDsalesinshopstoinclude• companylogo• All“PresentingSponsorship"DVDopportunitybenefitswhere• applicable• All“PresentingSponsorship"Seminaropportunitybenefitswhere• applicable• LogofeaturedprominentlyonFilmTourshortfilmcredits• DonationofitemsasrequestedbyBROandapprovedSponsorfor• useinpromotionalactivities.• Itemstoincludeclothing,andrelateditemsinconjunctionwith• BROfilming.• Vehicleandtrailertoprominentlydisplayfeaturecompanylogo
•SocialMediaandWebsite:• ExclusivecompanyCommercialFeaturetoplayonBROHomepageof• website• CompanyLogofeaturedonwebsitebanneronallpages• CompanyproducttoberaffledtoFacebookFans• Allmediaadvertisingandprintmaterialtofeaturecompanyas• PresentingSponsor• Allprintedmaterialssupportingseminarsandfilmpromotionsto• includecompanylogo•
PresentingSponsor -
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-
11 BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
•OfficialSponsor$2,500•DurationofCurrentProject:“30Days"•DVDSales:• LogoprominentlydisplayedonbackcoverofDVD• CompanymentionandlogoonDVDcredits• Exclusiveuseofsponsorgearinfilming• Filmeditingtocapturecompanygearinuseduringfilming• DonationofitemsasrequestedbyBROandapprovedSponsorfor
useinpromotionalactivities.• -Itemstoincludeclothing,andrelateditemsinconjunction
withBROfilming
••SocialMediaandWebsite:• CompanyLogofeaturedonwebsiteofSponsorPage• CompanyproducttoberaffledtoFacebookFans• Allprintedmaterialssupportingseminarsandfilmpromotionsto
includecompanylogo
•Exclusivity:GeneralProductCategory,5ProductCategories(Equipmentiscategory)
OfficialSponsor -
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SponsorshipOpportunities-
12BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
•EquipmentSponsor:EquipmentforBROCrew•DurationofCurrentProject:“30Days"•DVDSales:• CompanymentionandlogoonDVDcredits
••SocialMediaandWebsite:• CompanyLogofeaturedonwebsiteofSponsorPage• CompanyproducttoberaffledtoFacebookFans••
•
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EquipmentSponsorSponsorshipOpportunities-
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BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
•“Ibought“TheReason"attheshow.Ijustwantedtotellyou“ThankYou."Ihavealmost300videosandIabsolutelyloveyours.Iam60yearsoldnowandIgrewuphuntingRosies.IstillridemybikebehindthegatesontheNorthCoast,calltheelk,andpullmyselfaroundbydevilsclubandvineys.YouguyscapturedeverythingIknowandfeelaboutelkhunting.Igotonmyexercisebikeinfrontofmybigscreenandfoundmyselfpedalingwhenthecreditscameon.IhadadiaphragminmymouthandmybugleinmyhandandIcalledrightalongwithyou.Manthatisagoodvideo.Thankyousomuch!Youdiditrightanditwasreal."
•TomLawlerPortland,OR•
•“IjustwantedtosaytheIgot“TheReason"anditisthebestmoviethatIown.Seriouslysomeofthebestcinematographyoutthereinthehuntingworld.Ihavebeenwatchingthisvideooverandovertryingtogleansomepointersonhowtotagoutmyselfthisyearonthecoastrange.Thanksfortheinspirationandthanksforbeingrealandrealentertaining.LookforwardtonextyearsDVDalready.
RussBirdVancouver,WA
FanMail
13
BORNANDRAISEDOUTDOORS,LLCCONFIDENTIAL
•“Hello,ImetyouattheSportsmenShowinPortlandandIjustwatchedyourvideo,“TheReason",actuallyIwatcheditseveraltimes,andIjustwantedtocommentonit.TosaythatIwasimpressedwouldbeahugeunderstatement.Iownaround100elkhuntingvideosandyourshasquicklybecomemyfavorite.IfeellikeIamrightbesideyouinthehunt,andyouguyshuntthesametypeofterrainforRooseveltsthesamewayIdo.Ilovehowyoushowthehardshipsyoufaceaswellasthefunnytimes,andthecelebrationsoftheanimalsandthehunt.Youguysareobviouslyhavinganawesometimeanditshows.Ihopeyoucontinuetomakemorevideos.Iwilldefinitelybuythem."
• LeonardBathkeOregonCity,OR••“Wow,bought“TheReason"inSisters,ORacoupleweeksago,watched,
thenre-watchedthenextnight(INEVERdothat).Ilovewhatyouhavedone,mybrotherisanawardwinningvideographerintheBayAreaandIknowwhatyouhadtodotogetthatvideo,congrats.
Thanksagainforproducingthebesthuntingvideoonthemarket.
• KennyGratonEugene,OR
FanMail
14
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Tous,bowhuntingismorethanarecreationalsport.Weliveandbreatheit.Whetherwearetrainingforournexttriathlonorpoundingtheweightroom,wehaveonedrivingforce...bowseason!
Wewouldliketothankyouforyourtimeandconsiderationinsupportingourcontinuingjourney.
Sincerely,BornAndRaisedOutdoors
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