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M E D I A K I T • 2011
Looks like a newspaper, but it’s so much more
Readers call What’s On “indispensible”
Tips for SAVVY advertisers
What’s On is:✔ A community calendar in a newspaper format – a NewsCalendar – serving Haddonfield/Haddon Heights and Collingswood/Haddon Township, in southern New Jersey.
✔ Packed with details of upcoming events in the community.
✔ Mailed free on alternating Fridays to every home and business in Haddonfield and Collingswood.*
✔ Also placed at scores of high-traffic locations in the four towns it serves.
✔ Read, retained, and referred to repeatedly over its two-week lifespan.
✔ Easy to hold (convenient size) and easy to read (attractive format).
✔ Valued – by merchants, business owners, professionals, restaurateurs, municipalities, schools, community organizations – as a proven, effective, and economical advertising and communications vehicle.
✔ Referred to as “my bible” (lower-case “b”) by many readers, who find it “indispensible.”
u Be consistent Whenyou’vegotagoodad,stickwithit. Manyadvertiserskeepthesameadfromoneissuetothenext.Consistencypaysoff.u Be frequent Foraone-timeadtowork,itprobablyneedstobebigandbold–andpossiblyincolor. Soinsteadofabigadinoneissue,gowithaseriesofsmalleradsinconsecutiveissues.Repetitionworks! Manyadvertisersinstructus:“JustkeeprunningmyaduntilItellyoutostop.”u Go consecutive! Save10%withtwoconsecutiveads,15%withfour.u Sign an Ad Plan Committorunthesamead8timesandsave20%.Runit12timesandsave25%.u “Focus”! EveryissueofWhat’sOnhasasectionofadswithacommontheme:Home&Garden,Kids&Camps,Mother’sDay,Health&Fitness,Brides&Weddings,Pets&PetCare,etc. OurFocussectiongetsyourmessage(byUSMail)to10,000homesandbusinessesinHaddonfieldandCollingswood–at20%offregularrates.u Do the Directory Forjust$1.30aday,youcanbeintheBusinessDirectoryineveryissueofWhat’sOnforthreemonths. Anevenbetterdeal:For$1.05aday,you’llget5linesforayear.Calltoday:428-3399!
* except in July and August (see page 2)
2
Community News Network, Inc.6 Haddon Avenue SHaddonfield NJ 08033856-428-3399 – phone856-428-7695 – [email protected]
© TM
What’s Next
PRE-SORTEDSTANDARD MAIL
USPOSTAGE
PAIDHADDONFIELD NJ
PERMIT 532
H A D D O N f I E l DThe NewsCalendar of Coming Events • May 9 to 23, 2008 • #421
What’s Inside
What’s Online
what’s onWhat’s Hot
What’s on the Menu
continued on page 4 >
Members of the American Legion Post 38 invite residents to join them in an observance of Memorial Day. The Post will conduct its annual Memorial Day Parade on Mon May 26, starting at 10am at Kings Hwy and Chestnut Street and concluding at the High School.
The Parade will include: Post 38 Color Guard, members of the Post, the High School Marching Band, the Mayor and Commissioners, Daughters of the American Revolution, Girl Scouts, Boy Scouts, Cub Scouts, the Jack Schweiker Composite Unit of the Civil Air Patrol, an apparatus of Haddon Fire Co. No. 1 and the Ambulance Association, as well as Miss New Jersey Teen and Miss New Jersey Super Teen.
By marching, participants are taking part in a living tradition honoring military
Issue 422 fri May 23• Ad Deadline Wed May 14• Editorial Deadline Thu May 15_________________________NewsCalendar is a servicemark ofCommunity News Network, Inc.
For printable maps of Haddonfield Yard Sales and Open Houses, visit HaddonfieldOnline.comafter 5pm on Friday.
The Week at a Glance• May 9 to May 16 12• May 16 to May 23 32______________________Advertising focus• May Fair 14• Looking Good, Feeling Good 30______________________Directories• Community Directory 40• Business Directory 42______________________Municipal Matters 10______________________Notices• Death Notices 38• Classified Ads 39______________________Real Estate• Transactions 6• For Sale, For Rent 25
Add meaning to your Memorial Day
Tuscany: 4 nights (including breakfasts, dinners) $499.Italy is affordable! Many of our hotels and all villas have US dollar rates for 2008. Lyceum Tours and Cruises 11 Haddon Ave. Mon thru Fri: 10 to 5; 856-795-9044;www.LyceumTours.com
The dilemma for diners at The Little Tuna? When ordering the entree it’s deciding between two signature dishes: tuna (naturally) and the Baked Seafood Sampler.
Perhaps this description will help you decide: Dungeness crab cluster, filet of salmon, jumbo shrimp, succulent scallops, and crab cake (“the best in the area,” it’s been said). $28.
The Little Tuna is located at 141 Kings Highway E in Haddonfield (opposite the CVS; parking down Mechanic).
Open Mon to Thu: 11 to 9; Fri and Sat: 11 to 10; Sun: 5 to 9. Reservations: 856-795-0888.
•6HaddonAvenueS,HaddonfieldNJ08033•Phone:856-428-3399•Fax:856-428-7695•Email:[email protected]
Welcome to What’s On◆ Community Profiles• Firstsettledin1682,Haddonfieldisanaffluent,attractive,andhistoriccommunitylocatedabouttenmilesfromPhiladelphia(east,acrosstheDelawareRiver).Ithasbeennamed“BestPlacetoLiveintheDelawareValley”severaltimesbyPhiladelphiaMagazine.• Asmallcommunitywithanauthenticmainstreet,Haddon Heights hasbeendesignateda“ClassicTown”bytheDelawareValleyRegionalPlanningCommission.• Collingswoodhasattractedconsiderableattentioninrecentyearsrelatedtotherevivalofitsdowntownanditsemergenceasadiningandentertainmentdestination.• Haddon Township, theonlytownofthefourthatpermitsthesaleofalcohol,isundergoingarevivalofitsown.Itishometoanumberofupscalerestaurantsandawidevarietyofretailandservicebusinesses.
◆ Publication Profile What’sOnisacommunitycalendarinanewspaperformat–aNewsCalendarofcomingeventsandactivities. Unlikemostnewspapers,What’sOndoesnotreportonthingspast.Itdoesnotpresentapointofview,advocateaposition,ordebatetheissues.Itdoesnotcontainthecartoons,recipes,comics,horoscopes,puzzles,andsoonthatweekliesoftenusetofillspace. Rather,What’sOnfocusesonthefuture,providingdetailed, comprehensive, and accurate information about coming events and activitiesinthecommunitiesitserves. What’sOnHaddonfieldwaslaunchedin1991.What’sOnCollingswoodfollowedin2002.
◆ Snappy Format Largerthanamagazinebutsmallerthanatypicalweeklynewspaper–10.5”widex13.5”high–What’sOnisprintedon30lbnewsprint,saddle-stitchedandtrimmed.Atypicalissuehas20to32pages.
USCensusfor2000
Population–14,326
PrintRunforCollingswood/HaddonTownship:7,500
Mailed:5,000Pick-Up:1,250
Population–14,651
Pick-Up:1,250
Four-Town TotalsPopulation–48,000PrintRun–15,000
Mailed:10,000Pick-Up”5,000
Population–7,547
Pick-Up:1,000
HaddonfieldPopulation–11,659
PrintRunforHaddonfield/HaddonHeights:7,500
Mailed:5,000Pick-Up:1,500
Haddon Heights
Haddon Township
Collingswood
◆ Publication Dates What’sOnispublishedonFridays–Haddonfield(withHaddonHeights)oneweek,Collingswood(withHaddonTownship)thenext.Eachissuelastsfortwoweeks.
◆ Deadlines Prior to Publication Date Editorial: ▼•Informationabouteventsandactivities 9daysAdvertising:• Preprintedinserts 9days• Bookingsforadspace 9• Infoforadsweprepare 9• Press-readyPDFs 7• Classifiedads 7
◆ ContactPhone (alldepartments):• 856-428-3399
Fax (alldepartments):• 856-428-7695
Editorial:• [email protected]
Advertising:• [email protected]
Administration:• [email protected]
◆ Circulation What’sOnismailedtownwidetohomesandbusinessesinHaddonfieldoneweek,andinCollingswoodthenext. Inaddition,copiesareplacedinpublicbuildings,schools,stores,restaurants,churches,offices,andotherhigh-trafficlocationsinthosetowns,andinHaddonHeightsandHaddonTownshipaswell. InJulyandAugustwecombinethetwopapersintoone:What’sOn:TheSummer.Itisnotmailed,butisplacedat300+locationsthroughoutthefourtowns.
What’s On Advertising Basics
•6HaddonAvenueS,HaddonfieldNJ08033•Phone:856-428-3399•Fax:856-428-7695•Email:[email protected]
◆ Ads that We Prepare Unlikesomepublishers,wedonotchargeextratoprepareadsonyourbehalf.Thecostsofpreparation–writingthecopy,designingthelayout,andprovidingaproof–areincludedinthecostofthead. Afterweprepareyouradwewillshowyouaproof.Wewillbringittoyouorsenditbyfax,mail,ore-mail.Oryoucancometoouroffice(6HaddonAvenueS,Haddonfield). Wewillaskyoutosignandreturntheprooftoindicateyourapprovalofthecopy,layout,publication/s,insertiondate/s,andcost.
◆ Ads that You Prepare Weareusuallydelightedtoreceive“goodtogo”or“press-ready”materialfromadvertisersandtheiragencies. Weprefer300dpiPDFscreatedwithAcrobatonMacs. Wewillaccept300dpiJPEGfiles,Photoshopfiles(PSDwithalltyperasterized),orIllustratorfiles(AIorEPSwithalltypeconvertedtooutlines). We will not accept files created in Word or Publisher. Colorandgrayscaleimages:300dpi.Black&whiteimages:600dpi.Colorimages:CMYK. Pleasee-mailfilesto:[email protected].
◆ Technical Questions [email protected](attention:ArtDepartment)orcall856-428-3399andaskforLori.
◆ Business Directory ThelastfewpagesofeachWhat’sOncarrydirectorylistingsforawidevarietyofbusinesses.ThesameBusinessDirectoryrunsinbothpublications.(Sorry,youcan’tbeinjustone.)Fordetails,seethe“BusinessDirectory”pageinthisbooklet.
◆ Preprinted Inserts Thecostforasingle20#sheetupto8.5"x11"is$50per1,000mailed.Haddonfield/HaddonHeights:5,000=$250.Collingswood/HaddonTownship:5,000=$250.Bothpapers:10,000=$500. Gotamulti-pageinsertoran“onsert”(placedontopofWhat’sOn,inapolybag)?Callfordetailsandpricing. Insertsmustbedeliveredtoourprinternolaterthan7dayspriortopublicationdate,andpaidforinadvance.
◆ Classified Ads Weacceptprivate-partyadsinclassificationssuchasHelpWanted,HelpAvailable,ItemsforSale,RealEstateforSale(byindividuals),RealEstateforRent,etc. Eachclassifiedadisplacedina1-unitbox–1.6825"widex2.25"high–withitsownheader.Classifiedadscost$25forabout25words. WepublishYardSaleadsandLost&FoundadswithoutchargeforresidentsofcommunitiesservedbyWhat’sOn.Forothers,thecostis$10.
◆ Ad Sizes Mostnewspapersuse“columninches”todescribethesizesoftheirads.(Inthosepapers,“twobythree”means2columnswideand3incheshigh.) What’sOnisdifferent.Weuseamodulargridthat’s5unitswideand5unitshigh.InWhat’sOn,“twobythree”means2unitswideby3unitshigh.A2x3adis3.5incheswide,7incheshigh.
◆ Paying for Ads, Inserts, Listings Weexpectnewadvertiserstopayinadvanceandestablishedadvertiserstopaywithin7daysofinvoicedate. Ourratesarenetandnon-commissionabletoagencies. Weacceptcash,checks,moneyorders,Visa,MasterCard,andelectronicpayments. Wecharge$25whenchecksarereturnedunpaid. WetradewithmembersofCorporateBarterNetwork,Itex,andBarterDepotona100%reciprocalbarterbasis. Advertiserswhohavequestionsaboutadrates,invoices,andpaymentsshouldcontacttheirSalesRepresentative. Ratesarereviewedannually,inAugust.
Ourminimumadsizeis2units–2x1or1x2. This boxisthesizeofa2x1ad–3.5incheswidex2.25incheshigh–aboutthesizeofabusinesscard. Afullpageis25units–5x5–8.9375incheswidex11.75incheshigh. The"AdDimensions"box aboveisthesizeofa1x2ad.
2 x 3
1 x 22 x 1
▼
▲
A2-unitadcosts$77.Whenyourunthesameadintwoconsecutiveissues,thepricedropsto$69foreach.Runinfourissuesandthepriceforeachdropsto$65–a15%discount.For12?Just$58. Seethenextpagefordetails.
◆ Ad DimensionsSize Wide High1x2 1.6825" 4.625"1x3 7.0"1x4 9.375"1x5 11.75"
2x1 3.5" 2.25"2x2 4.625"2x3 7.0"2x4 9.375"2x5 11.75"
3x1 5.3125" 2.25"3x2 4.625"3x3 7.0"3x4 9.375"3x5 11.75"
4x1 7.125" 2.25"4x2 4.625"4x3 7.0"4x4 9.375"4x5 11.75"
5x1 8.9375" 2.25"5x2 4.625"5x3 7.0"5x4 9.375"5x5 11.75"
◆ Choose from 13 Standard Sizes – An ad size for every need ... and every budget. Ad Size (Units) 2 3 4 5 6 8 9 10 12 15 16 20 25PortionofPage 1/12 1/8 1/6 1/5 1/4 1/3 3/8 2/5 1/2 3/5 2/3 4/5 5/5______________________________________________________________________________________________________________
◆ Single Ad – New ... or existing. In one paper ... or the other. Ad Size (Units) 2 3 4 5 6 8 9 10 12 15 16 20 25AutomaticSizeDiscount 5% 10% 19% 22% 25% 28% 32% 33% 38% 45%1 Ad $ 77 $ 116 $ 154 $ 183 $ 208 $ 249 $ 270 $ 289 $ 333 $ 393 $ 413 $ 477 $ 529Most other publications charge the same “column inch” rate for large ads as for small ads. But in What’s On, larger ads cost much less, per unit.______________________________________________________________________________________________________________
◆ Several Ads – In one paper ... or both. SAVE 2 3 4 5 6 8 9 10 12 15 16 20 252-Pack 10% $ 69 $ 104 $ 139 $ 165 $ 187 $ 224 $ 243 $ 260 $ 300 $ 354 $ 372 $ 429 $ 4764-Pack 15% $ 65 $ 99 $ 131 $ 156 $ 177 $ 212 $ 230 $ 246 $ 283 $ 334 $ 351 $ 405 $ 450To qualify for the discount, run the same ad in consecutive issues of one paper, or of both papers.______________________________________________________________________________________________________________
◆ Series of Ads – The more you advertise ... the more you save. (Up to 25%!) SAVE 2 3 4 5 6 8 9 10 12 15 16 20 258-Pack 20% $ 62 $ 93 $ 123 $ 146 $ 166 $ 199 $ 216 $ 231 $ 266 $ 314 $ 330 $ 382 $ 42312-Pack 25% $ 58 $ 87 $ 116 $ 137 $ 156 $ 187 $ 203 $ 217 $ 250 $ 295 $ 310 $ 358 $ 397To qualify for the discount, sign an Ad Plan to run the run same ad in 8 or 12 specified issues, consecutive or not.______________________________________________________________________________________________________________
◆ Focus Pages – Ads with a common theme are grouped together. SAVE 2 3 4 5 6 8 9 10 12 15 16 20 252 Ads 20% $ 124 $ 186 $ 246 $ 292 $ 332 $ 398 $ 432 $ 462 $ 532 $ 628 $ 660 $ 764 $ 846Run the same ad in the Focus section of both papers. The rate shown is the total for both papers.______________________________________________________________________________________________________________
◆ Spotlight Pages – Ads and editorial with a common theme are grouped together. 2 3 4 5 6 8 9 10 12 15 16 20 252 Ads $ 174 $ 236 $ 306 $ 352 $ 392 $ 468 $ 502 $ 532 $ 612 $ 708 $ 740 $ 854 $ 946Run the same ad in the Spotlight section of both papers. The rate shown is the total for both papers, including full color.______________________________________________________________________________________________________________
◆ Premium Pages – Location, location ... location! 5 10 15 20 25Inside Front +20% $ 280 $ 417 $ 552 $ 662 $ 735Inside Back +15% $ 270 $ 402 $ 532 $ 639 $ 708Outside Back +25% $ 289 $ 431 $ 571 $ 686 $ 761Rates include full color. For ads on other specified pages, add 20%. ______________________________________________________________________________________________________________
◆ Full Color – Add impact ... economically. 2 3 4 5 6 8 9 10 12 15 16 20 25Extra Charge $ 50 $ 50 $ 60 $ 60 $ 60 $ 70 $ 70 $ 70 $ 80 $ 80 $ 80 $ 90 $ 100______________________________________________________________________________________________________________
◆ Business Directory Listings – Economical ... and effective.See separate sheet for details.______________________________________________________________________________________________________________
◆ Preprinted Inserts – Get extra attention ... easily. $250 for 5,000 preprints.Preprints are inserted in mailed copies only. “Onserts” (polybagged with What’s On) are available also. Inserts and onserts must be prepaid. ______________________________________________________________________________________________________________
◆ Classified Ads – Bigger than the others ... by far. $25 for 25 words.That’s 25 words “more or less.” Each ad is placed in a 1.6825” wide x 2.25” high box. Classified ads must be prepaid.
What’s On Ad Rates 2011
•6HaddonAvenueS,HaddonfieldNJ08033•Phone:856-428-3399•Fax:856-428-7695•Email:[email protected]
20 units4 x 5
What’s On Rates & Sizes at a Glance 2011
•6HaddonAvenueS,HaddonfieldNJ08033•Phone:856-428-3399•Fax:856-428-7695•Email:[email protected]
1 x 5
6 units2 x 3
10 units 5 x 2
$ 289
10 units2 x 5
$ 289 9 units3 x 3
$ 270
15 units5 x 3
$ 393
15 units3 x 5
$ 393
12 units4 x 3
$ 333
12 units3 x 4
$ 333
20 units5 x 4
$ 477
20 units4 x 5
$ 47716 units
4 x 4
$ 413
◆ Affordable! Getgoingwithasmalladforjust$77(or$69ifyourunitinbothpapers).
◆ More = Less! Themoreyourunthesamead,themoreyou’llsave–from10%whenyourunittwiceto25%whenyourunit12times.
◆ Save in Focus RunthesameadintheFocussectionofbothpapersandsave20%!
◆ Full Color Theadditionalchargetoguaranteecoloris$200;theactualchargeisusuallymuchless:Units ColorCharge2to3 $ 504to6 $ 608to10 $ 7012to16 $ 8020 $ 9025 $100
3 x 1
1 x 4
4 units 4 x 1
1 x 3
2 x 2
$154
5 units 5 x 13 x 2
2:$476 4:$4508:$423 12:$397Focus:$846Color:+$100
2 x 1
1 x 2
2x1:3.5"x2.25"1x2:1.6825"x4.625"
3x1:5.3125"x2.25"1x3:1.6825"x7.0"
2x2:3.5"x4.625"
4x1:7.125"x2.25"1x4:1.6825x9.375"
1x5:1.6825x11.75"
2x3:3.5"x7.0"
3x2:5.3125"x4.625"
5x1:8.9375"x2.25"
5x2:8.9375"x4.625"
2x5:3.5"x11.75"
3x3:5.3125"x7.0"
4x3:7.125"x7.0"
3x4:5.3125"x9.375"
5x3:8.9375"x7.0"
3x5:5.3125"x11.75"
5x4:8.9375"x9.375"4x5:7.125"x11.75"
4x4:7.125"x9.375"
10 units2 x 58 units2 x 4
$ 249
2x4:3.5"x9.375"
8 units 4 x 2
$ 249
4x2:7.125"x4.625"
25 units5 x 5
$ 529
5x5:8.9375"x11.75"
2:$429 4:$4058:$382 12:$358Focus:$764Color:+$90
2:$372 4:$3518:$330 12:$310Focus:$660Color:+$80
2:$300 4:$2838:$266 12:$250Focus:$532Color:+$80
2:$354 4:$3348:$314 12:$295Focus:$628Color:+$80
2:$260 4:$2468:$231 12:$217Focus:$462Color:+$70
2:$243 4:$2308:$216 12:$203Focus:$432Color:+$70
2:$224 4:$2128:$199 12:$187Focus:$398Color:+$70
$208 $183
2:$187 4:$1778:$166 12:$156Focus:$332Color:+$60
2:$165 4:$1568:$146 12:$137Focus:$292Color:+$60
2:$139 4:$1318:$123 12:$116Focus:$246Color:+$60
2:$104 4:$998:$93 12:$87Focus:$186Color:+$50
2:$69 4:$658:$62 12:$58Focus:$124Color:+$50
3 units
$116
2 units
$77
◆ Ad FocusAdvertisements relating to the Focus theme are grouped together.
_________________________•Brides&Weddings•KidsontheGo_________________________•C’woodGreenFest(Apr16)C•Pets&PetCare•Seniors&Boomers_________________________•Cars&CarCare•C’woodGreenFest(Apr16)H•Health&Fitness•ThinkSpring!(EasterApr24)_________________________•KidsontheGo•Mother’sDay(May8)•Seniors&Boomers_________________________•C’woodMayFair(May28)C•Home&Garden•It’sPartyTime!_________________________•ANightOut•C’woodMayFair(May28)H•Home&Garden_________________________•Cars&CarCare•Father’sDay(Jun19)•ShoreThing!_________________________•H’fieldCraftsFair(Jul9)C•Seniors&Boomers•SummerFun_________________________
◆ Haddonfield ... and moreMailed every two weeks* to every home and business in Haddonfield. Also available at 150+ pick-up locations in Haddonfield and Haddon Heights.
Deadline IssueNo. IssueDate_______________________________________Wed Mar 2 H496 FriMar11
_______________________________________Wed Mar 16 H497 FriMar25
_______________________________________Wed Mar 30 H498 FriApr8
______________________________________Wed Apr 13 H499 FriApr22
______________________________________Wed Apr 27 H500-D FriMay6
______________________________________Wed May 11 H501 FriMay20
______________________________________Wed May 25 H502 FriJun3
______________________________________Wed Jun 8 H503 FriJun17
______________________________________
◆ Collingswood ... and moreMailed every two weeks* to every home and business in Collingswood. Also available at 150+ pick-up locations in Collingswood and Haddon Township.
Deadline IssueNo. IssueDate______________________________________Wed Mar 9 C213 FriMar18
_______________________________________Wed Mar 23 C214 FriApr1
_______________________________________Wed Apr 6 C215 FriApr15
_______________________________________Wed Apr 20 C216 FriApr29 _______________________________________Wed May 4 C217 FriMay13
_______________________________________Wed May 18 C218 FriMay27
_______________________________________Wed Jun 1 C219 FriJun10
_______________________________________Wed Jun 15 C220 FriJun24
_______________________________________
What’s On Publication Schedule 2011 / Mid
•6HaddonAvenueS,HaddonfieldNJ08033•Phone:856-428-3399•Fax:856-428-7695•Email:[email protected]
◆ What’s On SummerDeadline IssueNo. IssueDate_______________________________________Wed Jun 22 S111 FriJul1_______________________________________Thu Jul 7 S112 FriJul15_______________________________________Wed Jul 20 S113 FriJul29______________________________________Wed Aug 3 S114 FriAug12______________________________________
What’s On Summer is distributed in Haddonfield, Collingswood, Haddon Township, Haddon Heights, and Audubon, with bonus distribution at Crafts & Fine Arts Festivals in Haddonfield and Collingswood, at the Haddonfield Sidewalk Sale, and at Farmers’ Markets in Haddonfield, Collingswood, and Westmont.
◆ Ad Focus_________________________•H’fieldCraftsFair(Jul9)H•SummertimeProjects_________________________•C’woodCraftsFair(Aug6)C•SummertimeProjects_________________________•BacktoSchool•C’woodCraftsFair(Aug6)_________________________•BacktoSchool•FallTo-DoList_________________________
◆ Haddonfield ... and moreDeadline IssueNo. IssueDate_______________________________________Wed Aug 17 H508-D FriAug26 _______________________________________Wed Aug 31 H509 FriSep9
_______________________________________D=NewBusinessDirectory.IssuesH500andH508
◆ Collingswood ... and moreDeadline IssueNo. IssueDate_______________________________________Wed Aug 24 C225 FriSep2 _______________________________________Wed Sep 7 C226 FriSep16
_______________________________________
◆ Ad Focus_________________________•BacktoSchool
_________________________•Brides&Weddings•Pets&PetCare_________________________
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◆ Payment Listingsarepayableinfullwithin14daysofinvoicedate. Weacceptcash,checks,moneyorders,Visa,MasterCard,andelectronicpayments.
◆ Discounts Listingscostabout$1.40perday. Discountsof10%,15%,and20%applytolistingsof6,9,and12months.Thecostfor5linesforayear?Just$1.10aday.
◆ Term Listingsrunfor3,6,9,or12months–slightlymoreorless,dependingontheseasons.
Business NameCounts as 1 line
Description of Products or Services
DO NOT HYPHENATE!Need extra lines?
Attach a sheet
AddressOnly if relevant
Web Site
Phone Contact
◆ Directory
Expiration
|__|__|__|__||__|__|__|__||__|__|__|__||__|__|__|__|
What is your main Yellow Pages category?
◆ Payment____Cash____Check____MO____Visa____MCard
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Card No.
◆ Advertiser Address:
...............................................................................................
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____________________________________________________Contact: Sales Rep:
What’s On Business Directory 2011
◆ Format Thereisa5-lineminimumforbillingpurposes,butyourlistingcanbelongerorshorter. Ifyourbusinessnamecarriesovertoasecondline,youwillnotbechargedforthatline.Thereareabout30charactersandspacesperline. Ifwedonothaveanappropriatecategoryforyourbusiness,wewillcreateanewcategory.WegenerallyfollowtheYellowPagescategories.
◆ Listing
◆ ListingFirst Issue:................Date: ..............
Renewal:...................Date: ..............
Renewal Quarter:.................
Lines:..........................
Cost:...........................
Do
not h
yphe
nate
last
wor
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line
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•6HaddonAvenueS,HaddonfieldNJ08033•Phone:856-428-3399•Fax:856-428-7695•Email:[email protected]
◆ Handy! ThebacksectionofeachWhat’sOncarriesdirectorylistingsforawidevarietyofbusinesses. ThesameBusinessDirectoryrunsinbothpublications(soyoucan’tbeinjustone).
◆ Dates & RatesDeadline Issue Date Months Save Cost Renewal Renewal 5 lines 6 lines 7 lines Deadline Issue Date_______________________________________________________________________________________________Wed Apr 27 H500-D FriMay6 3 $ 126 $ 151 $ 176 Wed Aug 17 H508-D FriAug26 6 10% $ 226 $ 272 $ 317 Wed Nov 9 H514-D FriNov18 9 15% $ 321 $ 385 $ 449 Wed Feb 1 H520-D FriFeb10 12 20% $ 403 $ 483 $ 564 Wed Apr 25 H526-D FriMay4_______________________________________________________________________________________________Wed Aug 17 H508-D FriAug26 3 $ 126 $ 151 $ 176 Wed Nov 9 H514-D FriNov18 6 10% $ 226 $ 272 $ 317 Wed Feb 1 H520-D FriFeb10 9 15% $ 321 $ 385 $ 449 Wed Apr 25 H526-D FriMay4 12 20% $ 403 $ 483 $ 564 Wed Aug 15 H534-D FriAug24_______________________________________________________________________________________________
What’s On: The choice of savvy advertisers.
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