2011 Liberty Sports Magazine Media Kit

FEATURED SPORTS

Cycling - Road Mountain

Cyclocross Track

Commuting

Multisport - Triathlon Duathlon Aquabike

Adventure Racing

Running - Road Trail

Swimming - Open Water

Pool

2011

AUGUST/SEPTEMBER (Streets Jul 25)u�Late Summer IssueIncludes the official guide for the Univest Grand Prix. Also, we examine the multisport scene in the region.

Ad Deadline 7.5.11 Ad Materials Due 7.8.11

APRIL/MAY (Streets Apr 1)u�Spring IssueThaw out with spring training for cycling, running and tri. We also checkout our favorite trails in the region.


DECEMBER/JANUARY (Streets Nov 21)u�Winter IssueFeaturing the best ways to train when the freeze begins with winter sports, plus a holiday gift guide you won’t find elsewhere.


FEBRUARY/MARCH (Streets Jan 31)u�The KeeperFeaturing a comprehensive regional guide to athletic events, races, clubs and associations in the region for 2010.


OCTOBER/NOVEMBER (Streets Sep 19)u�Fall IssueFeature a guide to the rapidly growing cyclocross scene and a review of the fall running events.


JUNE/JULY (Streets May 23)u�Early Summer IssueIncludes the Official Philadelphia International Cycling Championship Spectator guide as well as information on training for your first long run.


EVERY ISSUE HAS THE LATEST

REGIONAL AND LOCAL CONTENT ON OUR FEATURED SPORTS.

NO CANNED STORIES, NO RECYCLED CONTENT.

EDITORIAL CALENDAR

REGIONAL HIGHLIGHTS• 4th largest MSA in US• Highest number of runners in US

(American Sports Data)• Honorable mention Best Bicycling Cities

(Bicycling Magazine)• More than 80 accredited colleges• Easy access to beach and mountains• Convergence of 2 waterways used for water sports• 2 hours by air to 50% of US population• Home of the longest running pro-cycling race,

attracting over 500,000 people• 25% of nation’s population and consumer buying

power lives within a day’s drive• 67% of visitors drive to Philadelphia• 65 neighborhood parks with over 8,900 acres• Greater Philadelphia Tourism & Marketing

Corporation marketing region’s outdoor experiences and the recreational activities that go with them

DISTRIBUTION45,000 • Readership: 90,000Over 600 sites distribute Liberty Sports Magazine throughout Pennsylvania, New Jersey and Delaware including:• Races• Events• Bike Shops• Running Shops• Triathlon Shops• Whole Foods Market• Universities• Sporting Goods Stores• Health Clubs• Local YMCA’s• Swim Clubs• Sports Medicine Facilities• and more…

MARKETING POSSIBILITIESBesides the obvious possibility of being able to reach our readers via the print version, we have multiple other opportunities. We can create custom packages to suit your marketing needs and help you tailor your efforts to best hit the target audience you desire. We are the only source in the Philadelphia region that can reach this tough to connect with group. Here is just a small number of the options available:

Digital (web, social media and mobile)Our website, libertysportsmag.com, has recently been completely revamped with a brand new look. We now feature immediate information updates on the latest events, and additional information on our print content you won’t find elsewhere. With local professional and amateur athlete blogs, picture feeds, comments and social media feeds we are now able to engage our readers like never before. Besides our website, new for 2011 we have an Ipad/Iphone compatible version of the magazine coming out that will take advantage of the special features it offers.And we are staying on top of social media with our Facebook page and Twitter account that we use to promote Liberty Sports and our partners.Also each issue of Liberty Sports gets posted to issuu.com where we have been averaging 5,000 visitors per edition.

Events/SamplingWe have two events that we produce, the Endurance Sports Expo and the Granogue Cross Expo. After a very successful sell out event in 2010 we are doubling the size of the Endurance Sports Expo. Plus, we will be putting on the only full scale cross expo in our region. Besides our own events, we can place you into several other key events in the region including:• The Philadelphia International Championships• The Univest Grand Prix• Philly Tri• She Rox• Pocono Mountain Ironman 70.3 • and many, many more

PUBLISHER Matt Reece Phone: (215) 508-0736 Email: [email protected] Twitter @libertysportmag

REGULAR COLUMNSDepartments• Editor’s Letter• Food and Nutrition• Local Profile• Sports Medicine• Training• Future Athletes (youth in sports)• Trail Mix (short listing of area happenings)• Tyler’s Journal

(column by local cycling pro Tyler Wren)

Calendar• Events Calendar

Product Reviews• Choice Gear

Professional Event Guides • Cycling, Running & Triathlon event guides

OUR READERSLiberty Sports readers exercise, compete, and purchase products on a daily basis. They are cyclists, runners, triathletes and outdoor sport enthusiasts who take advantage of the resources in our area. Our readers are innovators: avid travelers with above average household incomes, and the majority are college graduates and avid users of technology. Our Philadelphia region is one of the top regions in the country for active sports, and a quick drive through will show you why. If you want to reach this audience, there is no better resource than Liberty Sports Magazine. We are the only magazine in Pennsylvania, New Jersey and Delaware dedicated to cycling, running and triathlon.

AD UNIT NON-BLEED BLEED

Full page 7"W x 9.5"H 8.5"W x 11"H 1/2 page Horiz 7"W x 4.67"H no bleed 1/2 page Vert 3.42"W x 9.5"H no bleed 1/4 page 3.42"W x 4.67"H no bleed

Full Page

AD UNIT NON-BLEED

2/3 page Vert 4.44"W x 9.5"H 1/3 page Vert 2.22"W x 9.5"H 1/6 page Square 3.42”W x 3”H 1/8 page Vert 1.84”W x 4.67”H 1/8 page Horiz 3.42”W x 2.47”H

Spread

AD UNIT NON-BLEED BLEED

Spread 15"W x 9.5"H 16.5"W x 11"H 1/2 Horiz Spread 15"W x 4.67"H no bleed

MECHANICAL SPECSPrintWeb offset magazine on high-quality glossy paper, saddle stitched. DIGITAL: All artwork must be digital (electronic) files. High resolution, print quality PDFs are preferred. We also accept, Illustrator, Photoshop and Quark documents.

Make sure all fonts (printer and screen), scans and graphics files are supplied on the disk. If creating artwork in illustration programs, make sure that all fonts have been converted to outlines. All images must have a resolution of 300 dpi. 4/C ads must be CMYK, no RGB images or web graphics. Preferred materials: Digital, Macintosh format, supplied on CD with proof. Please note if no proof is supplied: Liberty Sports Magazine bears no responsibility for errors. Other materials: Any in-house production work will be billed.

WebAll files must be correctly formatted to IAB specs and supplied in JPG or GIF format along with a preferred click-through URL.

AD RATES AD SIZES Single page trim size: 8”W x 10.5”H, saddle stitched, web offset

Size 1x 2x 4x 6x

Spread $4,500 $4,350 $4,200 $4,000

1/2 Spread $2,700 $2,600 $2,500 $2,300

Full Page $2,500 $2,400 $2,200 $2,000

2/3 Page $1,800 $1,700 $1,500 $1,300

1/2 Page $1,300 $1,200 $1,000 $900

1/3 Page $900 $800 $700 $600

1/4 Page $600 $550 $500 $450

1/6 Page $400 $375 $350 $325

1/8 Page $300 $275 $250 $225

Special event and non-profit rates available. 15% commission paid to recognized ad agencies.

1/6 Pg. Square

1/2 Horiz.

1/2 Vert.

1/8 Hor.

1/8 Vert.

2/3 Vert.

1/3 Vert.

1/2 Spread

LIBERTYSPORTSMAG.COM AD SIZES

Sizes

Lead Banner 728 x 90

Rectangle Side 300 x 250

Home Page Skyscraper 160 x 600

Secondary Skyscraper 120 x 600

Mail materials to: Liberty Sports Magazine 4047 Cresson St, 2R Philadelphia, PA 19127

Design/Production Costs Liberty Sports Magazine is produced by a graphic design agency responsible for numerous active sports clients. We can put our design and active sports knowledge to work for you and provide design services if needed.

CALL FOR RATES

Documents

2011 Liberty Sports Magazine Media Kit