2011 Future Physicians of America Survey

September 2011

Future Physicians of America6th Annual Survey

Corporate Marketing

• Survey included 555 medical students who

use Epocrates

• Survey completed in September of 2011

• Students randomly selected to participate

Background

SLIDE 2

What grade would you give your medical school?

A: Excellent 29%

B: Good 49%

C: Average 17%

D: Below average 4%

F: Failing 1%

Year in medical school

4th year 63%

3rd year 22%

2nd year 10%

1st year 5%

Top 5 specialties students plan to pursue

Family Practice 16%

Emergency Medicine 12%

Internal Medicine 10%

Surgery (General) 7%

Pediatrics (Subspecialty) 5%

Future Physicians of America VI© 2011 Epocrates, Inc. All Rights Reserved.

To learn more about Epocrates, please visit us at www.epocrates.com

n=555

n=555

n=555

6 Years Running - Location, Location, Location!

SLIDE 3

Location School ranking/ reputation

Only one where I was accepted

Cost Research op-portunities

Financial aid

2006 0.600000000000001

0.26 0.16 0.16 0.06 0.14

2007 0.600000000000001

0.4 0.19 0.27 0.04 0.07

2008 0.58 0.39 0.19 0.24 0.05 0.06

2009 0.620000000000001

0.34 0.2 0.29 0.06 0.07

2010 0.58 0.33 0.28 0.24 0.21 0.05

2011 0.56 0.34 0.27 0.24 0.15 0.05

Top reasons for selecting a medical school

n=555



Research

Industry Consultant

Practice part-time

Open a partnership practice

Own a solo practice

Work in academia/ other non-clinical

career

Join a group practice

Be employed by a hospital

1%

1%

2%

8%

8%

8%

33%

34%

1%

2%

9%

6%

16%

32%

31%

2011

2010

Nearly 75% Increase in Concern about “Being a Good Physician” since 2007

SLIDE 4

What is your current career goal?*

n=555

Greatest concerns about becoming a practicing physician

Concern 2007 2011

Being a good physician 29% 50%

Balancing work and personal life

53% 37%

Paying off student loans 17% 33%

Facing malpractice lawsuits 1% 20%

0%

*Excludes ‘other’ response

n=555



145% increase in Android usage from 2010; 12% decrease in iOS usage

SLIDE 5

n=114

For schools that require a mobile device:

My medical school issues mobile devices to students 19%

My school requires a specific mobile device, but I am responsible for purchasing

22%

My school provides a recommended list of mobile devices, but I am responsible for purchasing

59%

n=555

Primary device usageApple iOS 61%

Android OS 27%

BlackBerry OS 5%

Windows Mobile OS 1%

Palm OS 1%

Tablet device 1%

Computer/ laptop 3%

In 2010, only 11% used an Android

device; 69% used an Apple iOS device

©Penn-Olson.com



Tablet Popularity Continues to Rise:50% Plan to Purchase within 1 Year

SLIDE 6

77%Apple iPad

8%Android

OS

2%Black-Berry

Playbook

4%Windows 7

OS

9%Other

What brand of tablet are you using?

Within 6 months15%

Within 1 year34%

No purchase plans51%

Nearly 50% plan to purchase a tablet device within the next year

Use of tablets in training- Yes: 17%; No:83%n=100

n=458

800% increase in tablet device usage

from 2010



Mobile reference Internet refer-ence

Resident Attending physician

Text book Fellow medical student

2009 0.19 0.52 0.1 0.04 0.05 0.07

2010 0.34 0.330000000000001

0.06 0.05 0.11 0.07

2011 0.43 0.27 0.08 0.07 0.06 0.04

Reliance on Mobile References Increases 125% Since 2009

SLIDE 7

When you need information to help you solve a clinical question, where is the first place you are most likely to turn?

n=555

Most valuable apps

Epocrates

Medscape

UpToDate

Skyscape



Family member recommendation

Online search

Read/heard about it in the news

Online website

App store

Professor recommendation

I saw my resident or attending use it

It's available through my school

Friend recommendation

6%

7%

8%

9%

17%

19%

26%

29%

48%

Over 60% Use Epocrates 2 or More Times a Day

SLIDE 8

36%>3 times/

day

28%2-3 times/ day

10%Once/day

16%Several

times/week

10%Once/ week

Students learn about Epocrates through word-of-mouth

Over 35% use Epocrates 3+ times/day

Top 5 Epocrates clinical reference features

Drug dosing information 56%

Disease or condition topics 16%

Drug interactions 8%

Other drug safety information 6%

Drug adverse reactions 4%n=555

n=555

n=555



Students Satisfied with Training;Lack Administration Skills

SLIDE 9

Bill coding

Interaction with hospital admin

Practice management/ ownership

Mobile reference usage

Prescribing safety

EHR utilization

Patient safety

Infection prevention/control

Bedside manner

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Very satisfied Satisfied Neutral Unsatisfied Very unsatisfied N/An=555

Knowledge about healthcare incentives (e.g., MU, ACOs)

I am well informed and well versed on these current topics 5%

I am somewhat informed and have enough information for now 19%

I don’t know enough and want more information 61%

I don’t know enough, but don’t care to learn more now 15%

n=555



Cost of education

50%

Volume of informa-

tion21%

Learning the

business of a

practice7%

Work fa-tigue or burnout

7%

Keeping up with new in-

formation7%

Other8%

“Costs” are Challenges for Both Students and Patients

SLIDE 10

Greatest challenges for medical students

Greatest challenges for patients

n=555n=555

Frag-mented

care36%

Cost-prohibited care27%

Medication non-com-pliance

11%

Too much informa-

tion10%

Access to care7%

Errors*8%

Other2%

Errors* includes misdiagnosis, treatment errors and prescription errors



LinkedIn

Tumblr

Twitter

YouTube

Facebook

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6 or more hours1-5 hoursLess than an hourNone

Time Spent on Facebook Declined by 22%; Interest in New Social Outlets Grows

SLIDE 11

Time spent on social networking sites:

n=169

n=555

n=555

Openness to new social networking sites (e.g., Google+, turntable.fm)

I like to be the first to adopt new communication outlets 22%

I’ll join if my friends join 24%

It depends on the outlet 31%

Probably not, but maybe if it has something specifically for me

15%

I don’t have time for any more distractions, I’m in medical school

8%

Top 3 medical blogs read by med students

Kevin MD

iMedicalApps

Medscape blogs (e.g., The Differential)

Same top 2 blogs as practicing

MDs*

*2011 Epocrates Specialty Survey Data



Appendix

SLIDE 12

Being a “Good Physician” is Still Students Main Concern

SLIDE 13

Being a good physician

Balancing work and per-

sonal life

Paying off student loans

Facing mal-practice law-

suits

Declining re-imbusement

Staying cur-rent with new

medical in-formation

Handling ad-min hassles

2007 0.29 0.53 0.17 0.01 0.15 0.01 0.15

2008 0.330000000000001

0.5 0.24 0.15 0.17 0.1 0.1

2009 0.47 0.52 0.27 0.12 0.16 0.12 0.15

2010 0.54 0.45 0.29 0.13 0.17 0.12 0.15

2011 0.5 0.37 0.330000000000001

0.2 0.18 0.13 0.11

What are your greatest concern about becoming a practicing physician?

n=555



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ove

71%61%

32%24%

9%

More than 70% Plan to do International Charity Work

SLIDE 14

Do you ever plan on doing the following?

n=555



Documents

2011 Future Physicians of America Survey