2011 eAutomationDemo Product Subsidy Program2011 eAutomationDemo Product Subsidy Program

Yulin ChenYulin Chen

Chelsea HsuChelsea Hsu

1/10/20111/10/2011

Subsidy Program Content

Program Objective

Program Highlights

3-Step Program Application Process

1Purchase and Application Forms

Program Benefits

2011 H1 eAutomation Demo Product List

Marketing Program Report Example

Advantech (ACL) Channel Partners (CP)

Subsidy Program Benefits

2011 eA Demo List(Flagship Products)

Solution Day

Road show

Tradeshow

Test Report

Marketing Events

Other ProgramsSubsidy Fund

Applicable Programs

CP to Purchase Demo Samples

ACL to Subsidize CP Based on the Roll-out of the

Applicable Programs

Application Story

ReportExample 1ReportExample 1

ReportExample 2ReportExample 2

ReportExample 3ReportExample 3

ReportExample 4ReportExample 4

Max USD $5000 can be refunded if Channel Partner holds seven marketing activities

Seminar

Branch OfficeSales &Marketing

Advantech HQeA Marketing(Yulin Chen)

3-Step Subsidy Application Process

ChannelPartners

Branch office’s Channel Partners Advantech HQ’s Channel Partners

Fill out the application form & proof event report of the applicable program (both apply once per program or once per period of time are applicable)

Review the application & event report

Final review the application & event report and decide if approved

Review the application & event report and decide if approved. Sign credit note

Application

Application

ApplicationApplication

Credit N

oteCredit N

oteCredit N

oteCredit N

ote

ApplicationApplication

Credit Note

Credit Note

Uponapproval

Uponapproval

Fill out the demo unit purchase form and place the order for the demo product

Channel Partner implement the applicable marketing programsStep 2Step 2

Step 1: EnrollStep 1: Enroll

Step 3: ApplyStep 3: Apply

Objectives

Support Channel Partner marketing efforts in promoting Advantech eAutomation products

Encourage Channel Partners to purchase demo samples of newly released eAutomation flagship products to further promote them to their customers.

Help Channel Partners develop new business opportunities

Program Highlights

Total Subsidy Budget: Each Channel Partner is only allowed a total subsidy of USD $5000 per year.

Effective Period: 1/1/2011 through 12/31/2011 as long as there are remaining funds in the total subsidy budget. – All the products purchased must be made before end of year 2011– Only for applicable marketing events and other programs in year 2011

Eligible Channel Partner: The program is eligible to all Advantech Channel Partners.

Subsidy Calculations: Subsidy is Applied on Event Base – Channel Partners don’t need to complete all 7 events to apply for

subsidy. If they offer one event, they can apply 1/7th of the subsidy base, three reports can apply 3/7th of the subsidy base.

Submission period: Channel Partner can apply this program quarterly or once per period of time.

Step 1: Purchase Form

When a Channel Partner purchases products from the demo list, regardless of the number of units purchased, the unit price of each kind of product will become the subsidy base.

The subsidy base is accumulated as the type of products purchased increases. The following table shows how the subsidy base is calculated.

Product (from the demo list)

Order Unit Price

Number of Units

Subsidy Base

Model 1 USD $1500 1 USD $1500

Model 2 USD $2800 5 USD $2800

Model 3 USD $700 2 USD $700

Total Subsidy Base USD $5000

Step 1Step 1

ExampleExample

Step 2: FCP Holds Marketing ActivitiesStep 2Step 2

Applicable Programs: trade show, solution forum, solution day, test report, or application story (must be included at least one case).

Channel Partner must submit at least two photos for one event report.

Event photos clearly show how the products are exhibited.

Marketing programs other than the aforementioned ones need to be reviewed and approved in advance. Supplemental events associated with a major event (such as a complement seminar for a tradeshow) won’t be considered as an applicable event.

Solution Day

Road show

Tradeshow

Test Report

Marketing Events

Other Programs

Applicable Programs

Application Story

ReportExample 1ReportExample 1

ReportExample 2ReportExample 2

ReportExample 3ReportExample 3

ReportExample 4ReportExample 4

Seminar

Model Number

Subsidy Base (order unit price)

Marketing program with proof event report Subsidy Amount

1.Trade show

2.Trade show

3.Road show

4.Seminiar 5.Solution day/forum

6.Test report

7.Application story (must)

Model 1 US $1500 v v v v v v v

Model 2 US $2800 v v v v

Model 3 US $700 v

TOTAL US $5000 ACL will review the application & event report and decide if approved US$3200

Submission period: Channel Partner can apply it quarterly or once per period of time. Subsidy amount calculation: one event report can apply 1/7th of the subsidy base, four

reports can apply 4/7th of the subsidy base. Channel Partner must clearly show how many models are presented/exhibited for one event

report. Advantech HQ will review the event report and approve the subsidy amount.

Step 3: Application Form

The order unit price is filled by CP and confirmed by account salesThe order unit price is filled by CP and confirmed by account sales

Step 3Step 3

7

7

__x == US$1500

4

7__ =x US$1600

1

7__ =x US$100

ExampleExample

Approved by ACL MKTGApproved by ACL MKTG

2011 H1 eAutomation Annual Demo List -1 Advantech eAutomation will issue the 2011 Demo List twice within the year. FCP must use these demo list to apply subsidy program and if demo list other than

the below-mentioned ones need to be reviewed and approved in advance.

PD Model name Description List Price (USD)

ICOM EKI-6558TI EN50155 IP67 8-port M12 Managed Ethernet Switch with wide temp.

$1950

EKI-2748CI /FI

6Gx+2 Combo Managed Ethernet Switch with Wide Temp.

$1450

EKI-6311GN IEEE 802.11 b/g/n Wireless Access Point Bridge

$395

EKI-1221D/122d

1/2-port Modbus Gateway with Integrated Ethernet Cascading

$400

EKI-1352 2-port 802.11b/g WLAN Serial Device Server

$365

PAC APAX-5620 PC-based Controller with XScale CPU and CAN $1370

APAX-5570   PC-based Controller with Celeron M CPU

$1800

APAX-5070 Modbus/TCP Communication Coupler $370

APAX-5071  Profinet Communication Coupler $350

APAX-5072 Ethernet/IP Communication Coupler $450

PD Model name Description List Price (USD)

HMI TPC-1550H15" XGA TFT LCD Intel® Atom™ Thin Client Computer

$1095

WebOP-2104V10.4" SVGA Operator Panel with PM Designer 2.0 Software

$1000

WebOP-2070V 7" WVGA Operator Panel with PM Designer 2.0 Software

$600

IPPC-6152A15" XGA TFT LCD Pentium® M/Celeron® M Industrial Panel PC with 2 x PCI Slots

$1550

FPM-3151G15" XGA Industrial Monitor with Resistive Touchscreen with Wide Operating Temperature

$1100

I/O PCM-3810I250 kS/s, 12-bit, 16-ch Multifunction PCI-104 Module

$407

USB-4702/470410 kS/s, 12-bit, 8-ch Multifunction USB Module

$129/224

PEC-3710AMD LX800 500 MHz Controller with 16-ch AI, 4-ch AO and 32-ch Isolated DI/O

$1614

ADAM-4117Robust 8-ch Analog Input Module with Modbus

$230

ADAM-6150PN/EI

15-ch Isolated Digital Input/Output EtherNet/IP / PROFINET Module

$275

2011 H1 eAutomation Annual Demo List -2 Advantech eAutomation will issue the 2011 Demo List twice within the year. FCP must use these demo list to apply subsidy program and if demo list other than

the below-mentioned ones need to be reviewed and approved in advance.

PD Model name Description List Price (USD)

UNOUNO-1150G-G30E AMD Geode™ LX DIN-rail PC with 2 x LAN, 3 x COM $495

UNO-1170A-A13E Intel® Atom™ DIN-rail PC with2 x Ethernet LAN, 3 x serial ports, 4 x USB ports and Audio

$795

UNO-2174A-A23E Atom-based Communication Gateway $695

UNO-3072LA-A12E Intel® Atom™ Automation Computer with 2 x PCI, 2 x GbE, 2 x COM

$1095

UNO-3082-D23E Intel Core 2 Duo Automation Computer with Dual DVI, 2 x PCI and Firewire

$2095

Webaccess BAS-3018BC 8-ch UI BACNet MS/TP Remote I/O Module $318

BAS-3024BC 4-UI,4-DO 4-AO and BACNet MS/TP Remote I/O Module

$458

BAS-3050BC 8-ch DI,8-ch DO BACNet MS/TP Remote I/O Module $292

BAS-3051BC 16-ch DI BACNet MS/TP Remote I/O Module $242

UNO-1150G-G30E AMD Geode™ LX DIN-rail PC with 2 x LAN, 3 x COM $495

Financial Payment Process

AdvantechBranch office’sChanel Partner Apply on eClaim

Sign credit note

Apply on eClaim

Sign credit note Step2

Step3

Step1

Step4Advantech HQeA Marketing(Yulin Chen)

AdvantechBranch office

• The accumulated subsidy co-op credit will be settled once every quarter.• Advantech will use the accumulated subsidy as credit against channel partners’ future purchase payment.

13

Purchase & Application Forms

Purchase form Application Form

Step 1: EnrollStep 1: Enroll Step 3: ApplyStep 3: Apply

Microsoft Office Excel 97-2003 ¤u§@ªí

Microsoft Office Excel 97-2003 ¤u§@ªí

Marketing Program Report ExampleMarketing Program Report Example

Report 1 – Trade Show FCP Name:

Report Type: trade show

Show Name: IAS

Country: China

Date: November 9-13, 2010

Objective: Exhibit Advantech’s products, EKI-2525, EKI-7659, ADAM-6060W, EKI-6558TI, UNO-1140, UNO-2173

1. Channel partner must submit at lease two photos for one event report.

2. Event photos clearly show how the products are exhibited.

3. Please indicate Advantech’s model number

1. Channel partner must submit at lease two photos for one event report.

2. Event photos clearly show how the products are exhibited.

3. Please indicate Advantech’s model number

Step 3Step 3ReportExample 1ReportExample 1

Report 2 – Solution Day/ForumFCP Name:

Report Type: solution day/forum

Show Name: Railway and MA solution day

Country: Taiwan

Date: Sept. 2. 2010

Objective: Introduce EKI-6558TI, EKI-7659CI, UNO-2173AF, EKI-1526 for railway application.

1. Channel partner must submit at lease one photos and invitation for one event report.

2. Event photo and invitation clearly show how the solution day are held.

3. Please indicate Advantech’s model number

1. Channel partner must submit at lease one photos and invitation for one event report.

2. Event photo and invitation clearly show how the solution day are held.

3. Please indicate Advantech’s model number

Step 3Step 3ReportExample 2ReportExample 2

Report 3 : Application Story

Report Type: Application story

Project Name : Passenger Information Display System (PIDS)

End Customer Name: Taipei MRT

Country: Taiwan

Project Introduction:For all mass transportation systems, efficiently communicating important information to all passengers is very important. Arrival times, departure times and weather conditions are all vital subjects, and to transmit such real-time data, the system must have a reliable backbone. By adopting Advantech's fast dual-LAN serial communication products as the core of their display solution, Taipei's Mass Rapid Transit system can now control and transmit real-time information from the control center to all local stations, providing accurate, valuable data to all passengers.

Project Implementation:EKI-1526 16-port RS-232/422/485 Serial Device Server EKI-2741F 10/100/1000TX to SFP Type Fiber Optic Gigabit Industrial Media ConvertersEKI-2528 8-port Unmanaged Industrial Ethernet Switch

1. Event photos clearly show how the project was implemented.

2. FCP must submit at least one project, one photo, and one system diagram.

1. Event photos clearly show how the project was implemented.

2. FCP must submit at least one project, one photo, and one system diagram.

Step 3Step 3ReportExample 3ReportExample 3

Report 3 - ContinuedEvent Type: Application story

Project Name : Passenger Information Display System (PIDS)

System Description:The Passenger Information Display System is set up in the central control center to monitor and control all of the devices in the local MRT stations. Each local site also has its own PC to link back to the PIDS at the central room for local control and emergency use. Each local PC can monitor and control the all of the PIDS devices in its own station, allowing the staff to control the flow of information on the PIDS board at each platform.

The MRT communication system conforms to the PCM transmission architecture of CCITT PCM-30, which allows them to connect to the operation center, machine factory and each station. These communications can include voice, digital data, signals, and warning massages. In order to reduce the noise interference of the high power use (750VDC) within each train station, the PCM system uses a single fiber optic architecture to link the operation center, machine factory and all of the stations.

1. Event photos clearly show how the project was implemented.

2. FCP must submit at least one project, one photo, and one system diagram.

1. Event photos clearly show how the project was implemented.

2. FCP must submit at least one project, one photo, and one system diagram.

Step 3Step 3ReportExample 3ReportExample 3

Report 4 – Test Report FCP Name:

Report Type: Test report

Model Name: TPC-1250H, EKI-2525, ADAM-4019+, NVS-3510

1. Channel partner must submit at least one photo for an event report.

2. Event photos must clearly show how the test procedure was implemented.

3. Please describe the test plan

1. Channel partner must submit at least one photo for an event report.

2. Event photos must clearly show how the test procedure was implemented.

3. Please describe the test plan

Step 3Step 3

Test Plan For example

What’s the application? IP surveillance, video streaming, remote monitoring

What’s the test function for this application & project?

Video streaming, thermal sensor data acquisition

What’s the application software installation?

SCADA , video monitoring software

What other devices connect to Advantech’s product or platforms?

CCD camera, thermocouple

Test results Performance, throughput, un-normal operation, CPU loading , communication fail , ..etc

ReportExample 4ReportExample 4