Company profile

2

The company

Brevi manufactures and markets baby products.The Company boasts of 29 product lines, spread over a total of 300 articles, Brevi today has established itself as a market leader and a point of reference in the infant sector.

NEW: every year Brevi develops two collections (plastic and fabric) and turns over more than 700 item codes, 20 of which are annual novelties.

CLIENTS: Brevi operates in the “niche” channel in Italy and collaborates with 1,200 baby shops and 1,380 pharmacies for the line of soft toys. Abroad, it takes advantage of a network of 15 distributors and 25 sales representatives.

EMPLOYEES: over 110 in-house employees work at the firm and approximately 100 personnel from the ancillary sector collaborate exclusively with Brevi.

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The Vision

Brevi wants to be a company that’s

Fresh in ideas

Brilliant in Solutions

Dynamic in relations

Brevi wants to work with the vision of a world with more prospective than the actual one, a world that “dares” to bring new fresh ideas into the range of baby products. We want a world full of colour that’s light, elegant and well analyzed, that gives space for the imagination and knows how to use tenderness together with one’s own determination in the joy of the authority of one’s own thought.

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Mission Statement

An identity that is precise and well known thanks to a loyalty without compromises, a philosophy of quality based on the clients needs and a passion for beautiful and well made items.

To concretely transform professional commitment into products designed for the specific

needs of babies and their mothers

is a shared objective and a common effort for the whole company.

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Values

• Safety

• Design

• Innovation

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Safety

A product for infants must be carefully thought out, designed and made with maximum attention to the health of the baby. For this reason, Brevi invests 6% in research out of its own sales turnover, making its own production in accordance with the most severe safety regulations.At Brevi, Safety is:

INDIPENDENT: An outside laboratory carries out every safety check and test in order to guarantee maximum independence. Brevi collaborates with the most prestigious boards for standardization and certification.

CONTINUOUS: It is not limited to the prototyping phase. Once the certificate of conformity is received, the quality checks are carried out on all production lots.

TECHNICAL and SPECIALIZED: each certification board has developed specific protocols for every single type of product, with reference to:•non-toxicity of materials•locking mechanisms and adjustable systems to prevent accidental collapsing•ergonomic edges and rounded corners•safety of structural dimensions•passing of endurance tests and dynamic tests

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Certification

Brevi collaborates with the most prestigious certification and inspection bodies in order to guarantee even higher technical and safety standards in conformity with the strict requirements of European regulations, such as:

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Distribution strategy

Our territories:

Domestic

Europe, East Europe

Middle Est

Russia

Nord Africa

Our channels:

Specialty stores

Mid Tier Departmentstores / Hypermarkets

Importers/ Departmentstores

Wholesalers

Mass market stores

Mail order catalogues

Italia: 52%

Export: 48%

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Retail distribution

In order to develop a qualified distribution network, Brevi bets on stores of high value in terms of:

• Location • Number of clients • Service

In order to get a distinctive and rewarding position, Brevi has given birth to the “BREVI LIFE DESIGN” project, an out-and-out system for exhibition and communication of the product, capable of expressing its planning philosophy.

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Large client distribution

COIN, TOYS HOLDING DEI GIOCHI Italia

PRÉNATAL Italia, Spagna, Portogallo, Grecia, Russia

MOTHER CARE, TOYS ‘R’US UK

EL CORTE INGLÉS Spagna

ZIPPY Portogallo, Spagna

DETSKY MIR, UNITOYS, DETI, KORABLYK,

WINNY, KANGURO, DOCKY I SINOCHKY, OLANT, MAMA I YA Russia

BABY WALZ Germania

NECKERMANN Austria

ALINA Dubai, Libano

HAPPY BABY Romania

HIPPOLAND Bulgaria

ANTOSHKA Ucraina

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The history

Brevi was born at the beginning of the 50s from the founder Giuliano Brevi’s passion for plastic and metal manufacturing, along with assistance from his brothers.

An intuition gave life to the company: no longer wood, but plastic and metal will be the raw materials for products related to the world of early childhood, starting with highchairs and cribs.

From the founder’s creativity, an entrepreneurial activity characterized by innovation and product style developed.

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The History

Grembolone, the first high chair with a fold-up frame in polyurethane foam without rigid parts on the inside.Scout, the first cot on a worldwide scale to be folded like a book

Weekend and Travel B, the first cots of this kind in the European market, with umbrella folding and provided with a bag.

Idea, the first product on a worldwide scale: drawer – bath unit with both the bath and changing mat on the same levelBrevi enters the segment of strollers and prams

the multiposition feeding chair Slex and the exclusive product line of Soft Toys Fehn by Brevi Vivalapappa, the new product line for baby weaning and food

OKI b.fix, the first car seat with anti-bacterial, antiallergenic and breathablefabric on the European market

Hello Kitty collection, the Brevi’s design meets the best loved pop icon overthe world

1971

1975

1985-87

1989

20032006

2008

2009

2010

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Leadership and positioning

Constant innovation, attention to details and the search for excellence make the Brevi brand an important and recognized reference point in the baby products sector.

The yearly turnover, equal to about 47 million in 2010, gets subdivided amongst the major product lines:

45% “Out and about and travelling” 45% “Comfort at home” 10% “Safety and comfort at home”

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Leadership and positioning

BRAND AWARENESS

The strength of the brand and its ability to excite are the determining factors for Brevi’s success.

POSITIONING

Brevi operates in Italy in the medium to high market range.

Ergonomics, organic lines and “soft” materials are part of the products that become complementary ideals in the relationship between baby, parent and environment.

This philosophy is expressed with authoritativeness in the Brevi Life Design project: the place where form and function are synthesised.

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Leadership and positioning

The concept of care is found and visible in the Moving Care and Safety Care projects, able to go along with early childhood in its demands for movement and safety.

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The world of Brevi

The philosophy of the brand has guided the company towards protection for every instance of daily life and the growth of the baby. The “vital” design made at Brevi, has led to making products that accompany childhood into the time of:

out and about,

travelling,

bedtime,

hygiene,

feeding and weaning,

feeding,

playtime and recreation,

good health

forever under the mark of attention to wellbeing and safety.

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The whole baby minute by minute

Brevi has thought of everything you need whilst outdoors: from prams and changing bags to baby carriers and back carriers, as well as a complete range of accessories for the comfort of the baby and Mum and Dad. The Out and About include amongst others the Ovo and Avenue combined systems, the city stroller Grillo 2.0 and B.Flexy and the twin stroller Ovo Twin

Out and about

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The whole baby minute by minute

About the safety of children when travelling by car, Brevi has created a wide range of car seats for children from 0 to 36 kg.The best of the line is Axo ifix for children from 9 to 18 kgs, Brevi has put together the most effective safety technologies, the efficacy of the anti-

microbial protection “Sanitized” and the advantage of anti-perspiration

fabric “AirFeel” with an innovative system for frontal shock absorbation that reduces deceleration up to -18G*.The result is a true excellence made in Italy for baby travels.All products comply with European safety norm ECE R44/04 that controls the structural characteristics and the use.

Trevelling

* Less than the 55 G set forth by ECE regulations

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The whole baby minute by minute

Sleeping well is important from early childhood. Brevi has thought of everything for bedtime: the aim is to create safe, functional and comfortable bedding that guarantees a peaceful night and well-being for the child: from the Dolce Sogno cot to bedtime accessories such as the wireless colour video monitor Angelino 7”, the ultrasonic humidifier, the bed rail and mosquito net.

Bedtime

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The whole baby minute by minute

Cuddling your child means establishing an instinctive and profound relationship with him, also during bath time: Brevi offers a complete range of babies’ baths. The baby’s bath time is an important moment of intimacy and affection, every day, involving physical contact and utmost care.

The Brevi range of products for bathing includes, for example, the Venus drawer – bath unit, the Acqua and Atlantis baths, and the Dou Dou bath.

Hygiene

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The whole baby minute by minute

Multifunctional Food Cooker, Universal steam sterilizer and Home

bottle warmer.

Vivalapappa by Brevi gives a new meaning to the weaning products and turns objects of daily use into moments of joy and beauty. The soft lines in the design together with the contrast of glossy and matt surfaces make Vivalapappa a completely new and innovative designed family line. Some precious suggestions and several useful recipes written by an expert nutritionist allow you to correctly approach the different steps of weaning.

Feeding and Weaning

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The whole baby minute by minute

Slex: the multiposition feeding chair to grow together

Thanks to its ergonomic design Slex is the chair that lasts long and grows with the child always giving the right support at all ages.Slex is the feeding chair for the mums and babies that want to grow together living the everyday life with high spirit.

Feeding

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The whole baby minute by minute

The first activity centre playpen “Soft & Play" is an exclusive Brevi developed product to help in the initial development of child’s motor-sensory abilities by offering them stimulating tactile contact in complete safety! 4 models for all needs of space at home.

Playtime and recreation

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The whole baby minute by minute

Home is a place that attracts children’s curiosity from when they start to crawl or take their first steps.For a peaceful home life with child, Brevi offers a complete range of products for home safety that will help in protecting the child from any dangers present. The child will therefore be able to explore the world in which he lives in complete freedom thanks to fire guards, safe windows, soft universal catches and rubber and plastic rounded corner guards.

Good health and safety

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Fidelity catalogues

Prestigious firms turn to Brevi for its ability to achieve attractive, high quality products. Brevi is present in important fidelity catalogues.

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Hypermarkets

In hypermarkets brevi is present with the Allegro branded collection: a range of 32 products

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Advertising

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Successful collaboration

Brevi has been constantly developing an extremely personal approach to the world of early childhood, where the safety and comfort are offered along with creativity and a strongly innovative charge. This is the origin of the agreement entered between Brevi and Sanrio for the European market. The Hello Kitty Brevi collections are a true revolution in the market of baby products since they become out-and-out objects of desire. Eighteen products for mealtime, naptime, hygiene, walking and the baby’s playtime. Delicate details, pastel tones, and pearly plastics with a velvety touch, glitter and pads all make a collection that is able to strike at the heart of moms.

Campagna pubblicitaria

Thanks for your

attention!

Presented by Marketing Dep BREVI Srl

Via Lombardia 15/17 - 24060 Telgate (Bergamo)

www.brevi.eu