2011 B2B CPL Benchmark Survey

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  • 8/4/2019 2011 B2B CPL Benchmark Survey

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    2011 Cost Per Lead (CPL) Benchmark Survey

    What is your CPL for a White Paper Download?

    12%

    11%

    31%

    23%

    17%

    6%

    Less than $15

    $15 to $30

    $30 to $50

    $50 to $100

    $100 to $250

    More than $250

    0% 5% 10% 15% 20% 25% 30% 35%

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    2011 Cost Per Lead (CPL) Benchmark SurveyWhat is your CPL for an Event Registration

    7%

    12%

    26%

    21%

    8%

    26%

    0% 10% 20% 30% 40%

    Less than $15

    $15 to $30

    $30 to $50

    $50 to $100

    $100 to $250

    More than $250

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    2011 Cost Per Lead (CPL) Benchmark SurveyWhat is your CPL for a Demo Request?

    6%

    25%

    20%

    26%

    23%

    Less than $30

    $30 to $50

    $50 to $100

    $100 to $250

    More than $250

    0% 5% 10% 15% 20% 25% 30%

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    2011 Cost Per Lead (CPL) Benchmark Survey

    Survey Respondents (by Segments)

    Marketers

    55%

    Agency

    17%

    MSP

    21%

    SI

    4%

    Others

    3%

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