2011 Annual Report Final Draft

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    Prepared By the ZTA Market Research and Product Development Division

    E-mail:[email protected] Website: www.zimbabwetourism.net

    mailto:[email protected]:[email protected]://www.zimbabwetourism.net/http://www.zimbabwetourism.net/http://www.zimbabwetourism.net/mailto:[email protected]
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    1 | P a g e

    CONTENTS PAGE

    DEFINITIONS 2

    GLOBAL ECONOMIC OVERVIEW 3

    GLOBAL TOURISM OVERVIEW 5

    NATIONAL ECONOMIC PERFORMANCE 7

    OVERVIEW OF THE TOURISM SECTOR IN ZIMBABWE 11

    TOURISM ECONOMIC INDICATORS 13

    ANALYSIS FOREIGN TOURIST ARRIVALS 16

    Long Term Trend in Perspective 17Trend of Foreign Tourist Arrivals, Africa vs. Overseas 2007 2011 18

    Foreign Tourist Arrivals by Source Country: 2011/2010 19

    Arrival Market Shares by Region 2011/2010 21

    ANALYSIS OF TOURIST ARRIVALS BY SOURCE MARKET 23

    Top Ten Overseas Markets: 2011/2010 28

    Top 10 African Markets: 2011/2010 39

    Major Declining Global Markets: 2011/2010 30

    PROFILE OF FOREIGN TOURISTS 31

    Purpose of Visit: 2011/2010 33

    Mode of Transport 33

    AIRLINE STATISTICS 35

    ACCOMMODATION UTILIZATION STATISTICS 38

    Hotel Occupancy Statistics 39

    Lodge Occupancy Statistics 43

    TOURISM RECEIPTS 47

    NATIONAL PARKS & WILDLIFE STATISTICS 49

    NATIONAL MUSEUMS & MONUMENTS STATISTICS 53

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    For reasons of comparability and consistency the Zimbabwe Tourism Authority uses

    International definitions as given by World Tourism Organization. Some of the definitions used

    are:

    Tourist: A visitor who stays at least one night in a collective or private accommodation in the

    country visited (Recommendations on Tourism StatisticsUNWTO1993).

    Visitor: Any person who travels to a country other than that in which he/she has his/her usual

    residence but outside his/her usual environment for a period not exceeding 12 months and whose

    main purpose of visit is other than the exercise of an activity remunerated from within the

    country visited (recommendations on Tourism StatisticsUNWTO1993.

    Same day visitor: A visitor who does not spend the night in a collective or private

    accommodation in the country visited.

    Arrivals: All data refer to arrivals and not actual number of people traveling. One person

    visiting the same country several times during the year is counted each time as a new arrival.

    Likewise the same person visiting several countries during the same trip is counted each time as

    a new arrival.

    AABBBBRREEVVIIAATTIIOONNSSAAAAAA --The highest possible rating assigned to the bonds of an issuer by credit rating agencies.

    IICCTT --Information Communication Technology.

    IIRRTTSS 0088 --International Recommendations for Tourism Statistics 2008.

    IITTUU --International Telecommunications Union.

    MMWWMega Watt.

    UUAAEEUnited Arab Emirates

    UUNNWWTTOOUnited Nations World Tourism Organization.UUSSAAUnited States of America.

    ZZTTAAZimbabwe Tourism Authority

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    The world economy is estimated to have

    grown by 4% in 2011. Coincidentally, the

    global increase in arrivals matches the

    global economic growth in 2011.

    Thus the performance of tourism is to a

    great extent determined by the performance

    of the global economy, although sometimes

    the phenomenal growth of the tourism

    industry can defy this notion.

    In general, all nations recorded growths

    which are however not as substantial as the

    previous year (2010).

    Global Economic Growth 2010

    2012

    (Percentage)

    The Advanced economies showed a slow

    economic growth (1.6%) with some of the

    bigger economies, most notably the Euro

    zone and the USA to an extent experiencing

    crisis into the last half of 2011 proceeding

    into 2012. The crisis began with the

    discovery that some nations such as Ireland,

    Portugal, Italy and Greece couldn't pay their

    debts and this threatened to engulf the Euro

    zone and other nations like USA to an

    extent. This saw Europe's strongest nations

    using the Euro's AAA bond credit rating to

    borrow and spend far beyond their means in

    bailing out the ailing nations.

    The Euro zone crisis spilled over other

    economies as well causing a general

    slowdown. Developing and emerging

    economies also had their growth slowed

    from 7.3% in 2010 to 6.4% in 2011. To an

    extent this was a result of the devastating

    natural disasters in Asia and impacts of

    socio-political unrest in the Middle East and

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    some northern parts of Africa. It is however

    worth to note that the economic growth in

    developing and emerging markets was 2

    percentage points above the world average

    more so in the

    emerging Asian markets (including China)

    which registered 8.2% growth.

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    According to the latest UNWTO Worl d Tour ism

    Barometer, International tourist arr ivals grew

    by over 4% in 2011. Growth is expected to

    continue in 2012 with International tourist

    arr ivals bill ed to reach the mi lestone one bill ion

    mark later in the year.

    International tourist arrivals grew by 4.4% in

    2011 to a total 980 million, up from 939 million

    in 2010, in a year characterized by a stalled

    global economic recovery, major political

    changes in the Middle East and North Africa and

    natural disasters in Japan. By region, Europe

    (+6%) was the best performer, while by sub

    region South-America (+10%) topped the

    ranking.

    Contrary to previous years, growth was higher in

    advanced economies (+5.0%) than in emerging

    ones (+3.8%), due largely to the strong results in

    Europe, and the setbacks in the Middle East and

    North Africa.

    The tourism sector is currently directly

    responsible for 5% of the worlds GDP, 6% of

    total expor ts. I t employs one out of every 12

    people in both advanced and emerging

    economies.

    Regional Trends

    Europe

    Despite persistent economic uncertainty, tourist

    arrivals to Europe reached 503 million in 2011,

    accounting 51% of global international tourist

    arrivals. Central and Eastern Europe and

    Southern Mediterranean destinations (+8%

    each) experienced the best results. Although

    part of the growth in Southern Mediterranean

    Europe resulted from a shift in traffic away from

    the Middle East and North Africa, destinations in

    the Mediterranean also profited from improved

    outbound flows from markets such as

    Scandinavia, Germany and the Russian

    Federation.

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    Asia and the Pacific

    Asia and the Pacific (+6%) was up by 11 million

    arrivals in 2011, reaching a total of 216 million

    international tourists. South Asia and South-East

    Asia (both +9%) benefited from strong intra-

    regional demand, while growth was

    comparatively weaker in North-East Asia (+4%)

    and Oceania (+0.3%), partly due to the temporary

    decline in the Japanese outbound market.

    TheAmericas

    The Americas (+4%) saw an increase of 6

    million arrivals, reaching 156 million in total.

    South America, up by 10% for the second

    consecutive year, continued to lead growth.

    Central America and the Caribbean (both +4%)

    maintained the growth rates of 2010. North

    America, with a 3% increase, hit the 100 million

    tourists mark in 2011.

    Africa

    Africa maintained international arrivals at 50

    million, as the gain of two million by Sub-

    Saharan destinations (+7%) was offset by the

    losses in North Africa (-12%). The Middle East

    (-8%) lost an estimated 5 million international

    tourist arrivals, totaling 55 million. Nevertheless,

    some destinations such as Saudi Arabia, Oman

    and the United Arab Emirates sustained steady

    growth.

    Global Prospects for 2012

    UNWTO forecasts international tourism to

    continue growing in 2012, although at a slower

    rate. Arrivals are expected to increase by between

    3% to 4%, reaching the historic one billion mark

    by the end of the year. Emerging economies will

    regain the lead with stronger growth in Asia and

    the Pacific and Africa (4% to 6%), followed by

    the Americas and Europe (2% to 4%). The

    Middle East (0% to +5%) is forecast to start to

    recover part of its losses from 2011.

    These prospects are confirmed by the UNWTO

    Confidence Index and expectations are that the

    tourism industry will perform positively in 2012,

    though somewhat weaker than 2011.

    Governments urged to facilitate travel

    As destinations worldwide look to stimulate

    travel demand under pressing economic

    conditions, UNWTO is urging governments to

    consider advancing travel facilitation, an area in

    which in spite of the great strides made so far

    there is still much room for progress. UNWTO

    advises countries to make the most ofinformation

    and communication technologies in improving

    visa application and processing formalities, as

    well as the timings of visa issuance, and to

    analyze the possible impact of travel facilitation

    in increasing their tourism economies.

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    Zimbabwes economy is estimated to have

    grown by 9.3% in 2011 with a slight increase

    projected to take it to 9.4% in 2012. The 2011

    growth was against a backdrop of positive

    performance in sectors such as agriculture,

    mining, tourism, finance, and energy.

    According to the budgetary statement, the

    mining and agricultural sectors greatlybenefited from firm international commodity

    prices in the year 2011.

    Tourism a grew by 10.3% in 2011 with the

    sector expected to increase by a further 13.7%

    in 2012. This places the sector as the fourth

    fastest growing after mining (25.8%), finance

    and insurance (24%) and electricity and water

    (12.4%).

    The projected star performance in 2012 is

    expected to be underpinned by further positive

    performance in finance, which is expected to

    grow by 23%, mining 15.8%, tour ism 13.7%,

    agriculture 11.6%, manufacturing 6% and

    transport and communication 6%.

    Sectoral Analysis

    Tourisma

    The distribution, hotels and restaurant sector

    has seen a rapid growth of 10.3% in 2011,

    being higher than the growth of 0.5 in 2010. It

    should be noted that this can be attributed to

    growth in both the distribution and tourism

    subsectors.

    Success from the aggressive marketing efforts

    by ZTA including the re-branding of the

    Economic Growth 2010 - 2012

    2011 Rank 2010 2011 2012 (Projected)

    Mining 1 47% 25.8% 15.8%

    Finance and Insurance 2 0.5% 24.0% 23.0%

    Electricity and Water 3 1.5% 12.4% 4.9%

    Distribution, Hotels and

    Restaurants

    4 0.5% 10.3% 13.7%

    Agriculture 5 33.9% 7.4% 11.6%

    Transport and Communication 6 0.1% 5.5% 6.0%

    Manufacturing 7 2.7% 3.5% 6.0%

    Construction 8 1.5% 1.0% 1.5%

    Real Estate 9 0.9% 1.0% 1.5%

    Overall Economy 8.1% 9.3% 9.4%Source:Ministry of Finance

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    destination to Zimbabwe: A World of

    Wonders, coupled with the self-evident

    reduction of internal political disharmony over

    the last 35 months, have seen the tourism

    sector continue to improve in its performance.

    Besides international tourism, the increased

    disposable income among the local residents

    has also seen an increase in domestic tourism

    throughout the country.

    The successful bid by Zimbabwe to co-host the

    2013 United Nations World TourismOrganisation General Assembly with Zambia,

    is a positive development for the country as

    this event will provide a strong marketing

    platform for the destination.

    Mining

    The 2011 growth for the mining sector is

    estimated at 25.8%, marginally down on the

    initial forecast of 33%. This places mining as

    having been the fastest growing sector for the

    country in 2011. The improved output in gold,

    nickel, platinum and proceeds from diamonds

    ($122 million as of November 2011) have

    contributed much to this growth. In 2012,

    mining is anticipated to remain the major

    driving force behind overall economic growth

    despite the anticipated slower growth of 16%.

    Mining is expected to benefit from further

    private capital injections, firm international

    commodity prices and anticipated initiatives to

    minimize electricity supply interruptions.

    Financial Services

    Over the last 3 years developments in the

    financial sector have been progressively

    upwards, with the deposit base now estimatedat US$3.3 billion as of September 2011. In

    2012, the deposit base is estimated to be above

    US$3.8 billion, of which about 80% will be

    available for lending. Lending to the

    productive sectors grew to US$2.59 billion

    over the period, constituting 78.4% of total

    deposits. Primary beneficiaries were in thesectors of agriculture (18%), manufacturing,

    (20%), distribution (19%) and mining (6%).

    The performance of the finance and insurance

    sector has in part to do with high lending

    interest rates charged by financial institutions,

    of about 15-30% per annum as compared to

    deposit interest rates of as low as 0.2% per

    annum.

    Electricity

    Notwithstanding targeted and on-

    going rehabilitation programmes at Hwange,

    Kariba and smaller thermal power stations,

    inadequate power supply remains a major

    challenge for economic recovery. The tourism

    sector is by no means spared from this

    challenge.

    The targeted power supply of 1 600 MW in

    2011 remained a challenge to achieve, as only

    an average of 1 105 MW was reached by closeto the end of the year. In 2012, electricity

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    output is projected at 1 244 MW, reflecting

    only a 4.5% growth from 2011, a far cry from

    the power supply levels required to drive

    sustainable and increased production activity.

    Power supply constraints remain a major noose

    around the economy. Uninterrupted electricity

    supply will, however, hinge on sustained

    investments in power generation and

    transmission which will require the

    contribution of all beneficiaries.

    However, despite these challenges, electricityand water combined increased in their

    economic performance by 12.4% in 2011.

    Agriculture

    Agriculture grew at a slower rate in

    2011(7.4%) than in 2010 (33.9%). This is

    mainly resulting from a sluggish growth in themajor crops, tobacco, maize, cotton and sugar

    in 2011 compared to 2010. The expected

    growth of the agricultural sector of 11.6% in

    2012, hinges on private and public financing,

    as the sector requires more than US$2 billion

    annually to fully take advantage of its potential

    growth.

    Manufacturing

    Further recovery in both agriculture and

    mining have had positive spill over benefits for

    the manufacturing sector which recorded a

    growth of 3.5% in 2011. This trend is expected

    to continue with the manufacturing sectorprojected to register a 6% growth in 2012.

    Developments during the first half of the year

    to June 2011 indicate that overall average

    capacity utilization in the manufacturing sector

    improved to about 57.2%, compared to 43.7%

    in 2010. Capacity utilization in some of the

    higher performing sub-sectors is set to

    significantly improve, from current average

    levels of around 65%.

    However, capacity utilization in such sub-

    sectors as clothing, textiles and printing is set

    to remain poor, with levels of as low as 20%anticipated in some industries. Major factors

    constraining capacity utilization include low

    product demand, obsolete machinery

    susceptible to frequent breakdowns, lack of

    working capital and raw materials.

    I nf ormation Communication Technology

    Despite the overall growth of 5.5% for the

    transport and communication sector combined,

    Information Communication Technology

    (ICT) sub-sector remains one of the fastest

    growing sub-sectors of the economy.

    According to the International

    Telecommunications Union (ITU), Zimbabwewas ranked 124 out of 152, jumping four

    places from the 128 it was in 2008.

    Concurrently, the voice penetration rate or

    tele-density, has improved, reaching 68% in

    2011, of which mobile penetration accounted

    for 65%, making Zimbabwe one of the

    countries with the highest rates alongside

    South Africa, Botswana, and Mozambique.

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    However, the internet penetration rate at

    around 13% remains below the international

    levels of 26.6%, although above the regional

    average of 11%. Cumulatively, the three

    mobile service providers share close to 8.1

    million subscribers, up from 7.7 million last

    year

    Transport

    Ai r

    Operational problems which have grounded

    the national Airline pose a great challenge to

    accessibility of the destination. More so, with

    regards to servicing of domestic routes, seeing

    there is no other competing airline on the

    domestic scene. This again cripples the

    competitiveness of the country as a tourist

    destination.

    Rail

    Rail transport is the most competitive mode of

    transport for bulk goods internally, and with

    external markets. The poor state of our rail

    transport system and network continues to

    undermine the competitiveness of

    Zimbabwean goods in foreign markets. Major

    challenges at the National Railways of

    Zimbabwe (NRZ) relate to run-down track,

    obsolete signaling systems and rolling stock.

    Improvements in these areas could see the

    sector performing better.

    Inflation Developments

    Since the inauguration of the current Inclusive

    Government 3 years ago, inflation

    management and oversight remains the apex of

    the countrys macro-economic targets, with the

    annual inflation which started the year at 3.5%

    remaining suppressed and increasing slightly

    to 4.2% as of October 2011.

    The major drivers of inflation in 2011 have

    been housing and rental costs, alcohol and

    food according to the Ministry of Finance. A

    sharp increase of 0.5% was recorded in food

    prices between August and September

    following review of import duties.

    International oil prices have been volatile and

    mostly on the decline from April 2011.

    However, there was no corresponding

    movement in domestic prices reflecting this

    trend.

    The price developments in Zimbabwe to a

    great extent also reflect the economic

    integration pattern between Zimbabwes

    economy and that of South Africa, which is a

    major source of imports to Zimbabwe.

    Note:aIn the national accounts Distribution Hotels And Restaurants is considered as Tourism. This however includesdistribution, which is less of tourism and excludes other subsectors e.g. tour operations and safari operations, hence theneed for a Tourism Satellite Account (TSA) to capture the true contribution of tourism to the economy.

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    Tourist Arrivals

    In line with the trends in Sub-Saharan Africa

    (7%) tourist arrivals, final results for 2011

    indicate that Zimbabwe recorded an 8%

    increase in tourist arrivals in 2011, having

    risen from 2 239 165 to 2 423 280. This

    represents a percentage point increase above

    the Sub-Saharan Africa and 4 percentage

    points above the global average. The

    continued growth in arrivals shows

    increased confidence in Zimbabwe as a

    tourist destination. This has been

    necessitated through aggressive marketing

    efforts by the Zimbabwe Tourism Authority.

    Also by the economic recovery of the

    country as evidenced by the 8% economic

    growth in 2011, and the increased trade

    within the region especially consideringbusiness tourists and indirect transits

    through the country to and from South

    Africa.

    The market share for the overseas arrivals

    stood at 16% from 13% in 2010. Europe

    contributed the bulk of arrivals from the

    overseas market (44%) and the Americas

    came second with 24% of the market share.

    Asia closely follows the Americas with a

    23% share of overseas arrivals into the

    country.

    Hotel Occupancy Statistics

    Average hotel room occupancy level

    remained unchanged at 52%. Beitbridge,

    Victoria Falls and Hwange rose in their

    occupancy levels with the greatest increasebeing a four percentage growth for Victoria

    Falls. Hwange and Beitbridge both

    registered a percentage growth each and

    these two resort areas have recently

    experienced increases in both local and

    domestic tourism. Other regions remained

    largely unchanged during the period under

    review.

    The average bed occupancy level rose by a

    percentage point from 36% to 37%. Notable

    increases were recorded in Kariba, Harare

    and Nyanga recording a five, two and one

    percentage increases respectively. The

    increase in these regions indicates a general

    Tour ist Ar ri vals By Region 2011/10

    2011 2010 Change

    AFRICA 2 042 019 1 951 971 5%

    AMERICA 89 756 69 008 30%

    ASIA 88 782 49 214 80%

    EUROPE 154 303 125 231 23%

    MIDDLE EAST 7 201 4 726 52%

    OCEANIA 41 219 39 015 6%

    TOTAL 2 423 280 2 239 165 8%

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    increase of leisure tourists rather than

    business tourist who tend to use less of the

    available bed occupancy.

    Declines in hotel bed occupancies were

    registered in Bulawayo, Masvingo, Mutare

    and Beitbridge with Beitbridge recording the

    greatest drop of 5 percentage points.

    Lodge Occupancy Statistics

    Average Lodge room occupancy level

    experienced a 2% growth from 32% to 34%.

    Mutare/Vhumba recorded the highest

    percentage growth of 13% followed by

    Hwange with 7% and Kariba 4%. The

    average bed occupancy level also rose by

    3% from 26% to 29% with notable increases

    recorded in Mutare/Vhumba (+10%),

    Hwange (+9%), Nyanga (+3%) and

    Beitbridge (+3%).

    Tour ism Receipts

    Tourism receipts are estimated to have

    increased from $634 million in 2010 to $662

    million in 2011.

    Prospects for 2012

    UNWTO forecasts continued growth in

    international tourism in 2012 although at a

    slower rate. Arrivals are expected to

    increase by 3% to 4%, reaching the historic

    one billion mark by the end of the year.

    Arrivals in Africa are expected to rise by

    between 4% and 6%. Zimbabwe is

    expected to ride on this positive trend in

    2012 considering the improvement of the

    countrys image and the expected positive

    results of the new destination brand:

    ZimbabweA Wor ld of Wonders.

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    2007 2008 2009 2010 2011 Trend

    Contribution to Economy Wide

    Activities

    Direct Contribution to GDP (%)1 4.4 5.6 4.4 3.7 3.5

    Total Contribution to GDP (%) 9.4 11.5 8.8 7.4 7.1

    Contribution to Total Exports (%) 14.9 17.9 16 19.7 19.5

    Tourism Receipts* US$ (Million) 365 294 523 634 662

    Indigenization and Empowerment

    Contribution to Employment** (%) 8.1 9.9 7.4 5.9 5.5

    Percentage Indigenization 62 62 62 70 70

    Note: *Based on tourist arrivals and average expenditure by source market

    **The contribution to employment refers to direct & indirect contribution

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    2007 2008 2009 2010 2011 Trend

    Investment

    Contribution to Capital Investment (%) 6.8 9.6 7.7 6.5 5.6

    Foreign Direct Investment Projects 2 6 3

    Tourist Arrivals

    Tourist Arrivals 2,508,255 1,955,594 2,017,262 2,239,165 2,423,280

    Average Hotel Occupancy Rates

    Average Room Occupancy (%) 43 41 46 52 52

    Average Bed Occupancy (%) 32 33 35 36 37

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    Source: ZTA

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    TTrreenndd ooffFFoorreeiiggnn TToouurriisstt AArrrriivvaallss:: AAffrriiccaa vvss.. OOvveerrsseeaass 2200007722001111

    Overseas arrivals increased by 33% in 2011 from 287 194 to381 261 whilst those from MainlandAfrica increased by 5% from 1 951 971 to 2 042 019.

    Mainland Africa continues to dominate having contributed 86% of the total arrivals.

    Arrivals from the overseas market have been steadily increasing recording an average increase of17% annually in the past 5 years.

    However, the overseas arrivals have not yet reached the 592 000 recorded in 1999 when this

    market was at its peak.

    SOURCE: Department of Immigration & Control

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    FFoorreeiiggnn TToouurriisstt AArrrriivvaallss bbyy SSoouurrccee CCoouunnttrryy:: 22001111//22001100

    Source Country 2011 2010 %Change

    AFRICA

    Angola 3 297 2 285 44%

    Botswana 119 098 114 718 4%

    DRC 13 840 15 751 -12%

    Egypt 728 641 14%

    Ghana 3 857 1 428 170%

    Kenya 6 514 8 509 -23%

    Lesotho 6 655 4 957 34%

    Malawi 138 676 67 291 106%

    Mauritius 2 779 1 066 161%

    Mozambique 148 857 131 653 13%Namibia 23 322 19 917 17%

    Nigeria 1 269 1 862 -32%

    Seychelles 1 321 434 204%

    South Africa 1 309 463 1 368 238 -4%

    Swaziland 13 253 14 378 -8%

    Tanzania 14 038 8 454 66%

    Uganda 11 555 2 893 299%

    Zambia 184 988 168 722 10%

    Other Africa 38 509 18 774 105%

    Total 2 042 019 1 951 971 5%

    AMERICA

    Argentina 1 682 1 027 64%

    Brazil 4 096 1 959 109%

    Canada 6 999 4 098 71%

    Mexico 992 2 829 -65%

    USA 72 605 56 416 29%

    CARIBBEAN ISLANDS 892 804 11%

    Other America 2 490 1 875 33%

    Total 89 756 69 008 30%

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    Sou rce Coun try 2011 2010 %Chang e

    ASIA

    China/Hong Kong 30 549 12 343 148%

    India 3 499 3 571 -2%

    Japan 32 784 18 593 76%

    Malaysia 3 452 3 497 -1%

    Pakistan 1 245 566 120%

    Singapore 3 662 2 040 80%

    South Korea 12 258 6 449 90%

    Other Asia 1 333 2 155 -38%

    Total 88 782 49 214 80%

    EUROPE

    Austria 6 245 6 475 -4%

    Benelux 15 927 14 088 13%

    Britain & Ireland 35 913 24 192 48%France 16 232 13 687 19%

    Germany 24 300 16 910 44%

    Italy 13 806 9 221 50%

    Nordic Countries 11 714 10 977 7%

    Portugal 5 482 4 951 11%

    Spain 8 144 9 170 -11%

    Switzerland 6 925 6 837 1%

    Other Europe 9 615 8 723 10%

    Total 154 303 125 231 23%MIDDLE EAST

    Iran 1 228 758 62%

    Israel 3 838 2 851 35%

    Saudi Arabia 60 62 -3%

    UAE 503 101 398%

    Other ME countries 1 572 954 65%

    Total 7 201 4 726 52%

    OCEANIA

    Australia 26 833 25 240 6%New Zealand 12 008 12 468 -4%

    Others 2 378 1 307 82%

    Total 41 219 39 015 6%

    GRAND TOTAL 2 423 280 2 239 165 8%

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    Arrival Market Shares by Region 2011

    Americas

    4%

    Africa

    84%

    Europe

    6%

    Middle East

    0.3%

    Asia

    4%

    Oceania

    1.7%

    Of the 2 423 280 tourist arrivals into Zimbabwe in 2011, Africa contributed 84% followed bythe Europe (6%), the Americas (4%) and Asia (4%).

    Oceania and Middle East contributed 2% combined.

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    AAFFRRIICCAA

    Mainland Africa had a 5% increase in arrivals from 1 951 971 in 2010 to 2 042 019.

    South Africa remains the major source market in Africa with a market share of 64% of

    arrivals from Africa although this is a decrease from 70% in 2010.

    Increases from markets within the SADC region (Malawi, Mozambique, Zambia &Tanzania) can be attributed to cross border shopping trips to South Africa, these beingindirect transits.

    Ghana and Mauritius registered exceptional percentage increases although the actualnumbers are insignificant compared to other markets such as Mozambique and Malawi.

    SourceCountry 2011 2010 Change

    Angola 3 297 2 285 44%

    Botswana 119 098 114 718 4%

    DRC 13 840 15 751 -12%

    Egypt 728 641 14%

    Ghana 3 857 1 428 170%

    Kenya 6 514 8 509 -23%

    Lesotho 6 655 4 957 34%

    Malawi 138 676 67 291 106%

    Mauritius 2 779 1 066 161%

    Mozambique 148 857 131 653 13%

    Namibia 23 322 19 917 17%

    Nigeria 1 269 1 862 -32%

    Seychelles 1 321 434 204%

    South Africa 1 309 463 1 368 238 -4%

    Swaziland 13 253 14 378 -8%

    Tanzania 14 038 8 454 66%

    Uganda 11 555 2 893 299%Zambia 184 988 168 722 10%

    Other Africa 38 509 18 774 105%

    Total 2 042 019 1 951 971 5%

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    AAMMEERRIICCAASS

    Tourist arrivals from the Americas increased by 30% from 69 008 to 89 756 in 2011.

    United States of America remains Zimbabwes largest market in the Americas (81% market share)and increased by 29% during the period under review.

    Mexico is the only declining market for the Americas. Mexicos high figure for 2010 is attributableto the 2010 Soccer World Cup which saw an influx of Mexicans visiting Victoria Falls immediatelyafter their team had been knocked out in the opening rounds.

    A notable increase has been seen for Brazil. This marks the positive fruits of ZTAs marketing in thatcountry which resulted in a lot of positive media publicity from the Brazilian media houses andlinkages with Brazilian tour operators

    Source Country 2011 2010 Change

    Argentina 1 682 1 027 64%

    Brazil 4 096 1 959 109%Canada 6 999 4 098 71%

    Mexico 992 2 829 -65%

    USA 72 605 56 416 29%

    CARIBBEAN ISLANDS 892 804 11%

    Other America 2 490 1 875 33%

    Total 89 756 69 008 30%

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    Japan is the largest Asian source market for Zimbabwe followed China.

    AASSIIAA

    Source Country 2011 2010 Change

    China/Hong Kong 30 549 12 343 148%

    India 3 499 3 571 -2%Japan 32 784 18 593 76%

    Malaysia 3 452 3 497 -1%

    Pakistan 1 245 566 120%

    Singapore 3 662 2 040 80%

    South Korea 12 258 6 449 90%

    Other Asia 1 333 2 155 -38%

    Total 88 782 49 214 80%

    The Asian region recorded an 80% increase in arrivals to Zimbabwe in 2011, with China, Japanand Pakistan exhibiting exceptional performances.

    The increase especially for China hinges more on business visits to Zimbabwe and also the

    effect of the markets increased global outbound tourism performance, a trend which has beennotable over the recent years.

    Its very encouraging to note that Japanese arrivals are continuing to rise notably because most ofthem love to visit the majestic Victoria Falls. More marketing efforts need to be invested in thislucrative market.

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    EEUURROOPPEE

    Source Country 2011 2010 Change

    Austria 6 245 6 475 -4%

    Benelux 15 927 14 088 13%

    Britain & Ireland 35 913 24 192 48%

    France 16 232 13 687 19%

    Germany 24 300 16 910 44%Italy 13 806 9 221 50%

    Nordic Countries 11 714 10 977 7%

    Portugal 5 482 4 951 11%

    Spain 8 144 9 170 -11%

    Switzerland 6 925 6 837 1%

    Other Europe 9 615 8 723 10%

    Total 154 303 125 231 23%

    Arrivals from Italy, Portugal and Ireland defied the Euro zone financial crisis (as these were among the

    most hit economies) showing increases, only Spain recorded a 4 percent decline in 2011 arrivals to

    Zimbabwe.

    The United Kingdoms phenomenal rise in 2011 compared to 2010 can be attributed to Zimbabwe

    diasporans who have acquired official permits to live in the U.K. They tend to travel in large

    numbers to visit home especially during the festive season. According to IRTS arrivals are supposed to

    be recorded by theircountry of present residence rather than nationality as per passport. These

    Zimbabwean diasporans are therefore counted as visiting British residents (though temporary),

    during the period of validity of their permits. This is a deviation from the old practice where they were

    recorded as returning Zimbabwean residents by virtue of the nationality of their passports. The same

    applies to all other Zimbabwean diasporans living in other countries.

    Arrivals from Europe increased by 23%

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    MMIIDDDDLLEE EEAASSTT

    el traditionally has the largest market share of arrivals from the middle east, although this fell by 8 percentage points in 2011.

    Arrivals from Middle East rose by 52% from 4 726 to 7 201. This is a significant developmentconsidering the fact that the same market had declined by 53% in the previous year.

    Iran and UAE had significant percentage increases. This can be attributed to the marketingefforts of ZTA in the Middle East for example through the presence of ZTA at the ArabianTravel Market over recent years.

    Source Country 2011 2010 ChangeIran 1 228 758 62%

    Israel 3 838 2 851 35%

    Saudi Arabia 60 62 -3%

    UAE 503 101 398%

    Other ME countries 1 572 954 65%

    Total 7 201 4 726 52%

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    OOCCEEAANNIIAA

    Tourists from Australia increased by 6% while those from New Zealand declined by 4%.

    For Oceania, Australia (65%) has the largest market share followed by New Zealand (32%).

    Source Country 2011 2010 ChangeAustralia 26 833 25 240 6%

    New Zealand 12 008 12 468 -4%

    Others 2 378 1 307 82%

    Total 41 219 39 015 6%

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    TToopp TTeenn OOvveerrsseeaass MMaarrkkeettss:: 22001111// 22001100

    USA continues to lead as the major overseas source market for Zimbabwe and UK hasmaintained the second position since 2006. This has also been confirmed by ZTA web site visitsas USA again leads.

    Italy and South Korea were the new entries in 2011 after falling out in 2010. The Nordiccountries and New Zealand dropped out of the top 10 overseas markets for 2011.

    China, Italy, South Korea, Japan and the UK rose in ranking in 2011 while Australia, Benelux,German, New Zealand and Nordic Countries dropped in their rankings.

    Position Country 2011 Position Country 2010

    1 USA 72 605 1 USA 56 416

    2 Britain & Ireland 35 913 2 Australia 25 240

    3 Japan 32 784 3 Britain & Ireland 24 192

    4 China/Hong Kong 30 549 4 Japan 18 593

    5 Australia 26 833 5 Germany 16 910

    6 Germany 24 300 6 Benelux 14 088

    7 France 16 232 7 France 13 687

    8 Benelux 15 927 8 New Zealand 12 468

    9 Italy 13 806 9 China/ Hong Kong 12 343

    10 South Korea 12 258 10 Nordic Countries 10 977

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    TToopp TTeenn AAffrriiccaann MMaarrkkeettss:: 22001111// 22001100

    From the Mainland Africa, South Africa remained on the top position whilst Zambia andMozambique also remained stagnant at position 2 and 3 respectively.

    Malawi, Tanzania and Uganda are the only markets that rose in their ranking while Kenya,Botswana, DRC, Tanzania and Swaziland fell in rankings.

    Position Country 2011 Position Country 2010

    1South Africa 1 309 463

    1South Africa 1 368 238

    2

    Zambia 184 9882

    Zambia 168 722

    3Mozambique 148 857

    3Mozambique 131 653

    4Malawi 138 676

    4Botswana 114 718

    5Botswana 119 098

    5Malawi 67 291

    6

    Namibia 23 322

    6

    Namibia 19 9177

    Tanzania 14 0387

    DRC 15 751

    8DRC 13 840

    8Swaziland 14 378

    9Swaziland 13 253

    9Kenya 8 509

    10

    Uganda 11 55510

    Tanzania 8 454

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    DDeecclliinniinngg MMaarrkkeettss ((GGlloobbaall)):: 22001111// 22001100

    Position Country % Decline

    2011/2010

    1 Mexico -65%

    2 Nigeria -32%

    3 Kenya -23%

    4 DRC -12%

    5 Spain -11%

    6 Swaziland -8%

    7 South Africa -4%

    8 New Zealand -4%

    9 Austria -4%10 Saudi Arabia -3%

    11 India -2%

    12 Malaysia -1%

    From Mainland Africa, the continued decline of arrivals from South Africa is a major concern.

    Research has shown that most of the self drive tourists from this market are switching to neighboringcountries due to the devastating congestion which they experience at Beitbridge border post. It will

    be crucial if Government is to speed up efforts of implementing the new plan for the post.

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    PPuurrppoossee ooffVViissiitt:: 22001111// 22001100

    Purpose of Visit 2011 2010 % Change

    Business 371 944 321 306 16%Education 44 894 21 656 107%

    Shopping 76 166 61 977 23%

    Holiday &VFR 1 892 868 1 827 163 4%

    Other 37 408 7 063 430%

    Total 2 423 280 2 239 165 8%

    Arrivals on all purposes of visit experienced increases in 2011.

    From the above table it can be noticed that most of the tourist arrivals into the country were onholiday or visiting friends and relatives (78%). Most of those who visit friends and relatives arearrivals from the region. The challenge is to lure this bracket to participate in tourism activities

    through their local friends and relatives.

    Business visits increased in their share of arrivals corresponding to the increase in the countryseconomic growth which was pegged at 9.3% in 2011.

    SOURCE: Department of Immigration & Control

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    MMooddee ooffTTrraannssppoorrtt

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    MMooddee ooffTTrraannssppoorrtt 22001111 CCoommppaarreedd ttoo 22001100

    Market Share

    Mode of Transport 2011 2010 % Change

    Air 349 673 325 823 7%

    Road 2 073 607 1 913 342 8%

    Total 2 423 280 2 239 165 8%

    Road transport remains the most popular mode of transport for tourists into the country. As

    such it remains imperative for the Government to prioritize repair and development of our roadinfrastructure, most of which is in a dilapidated state.

    Not much change was registered in terms of the market share. In terms of the real figures,tourist arrivals by road rose by 8% while those by air also rose by 7% despite the challengesfaced by the national airline during the year.

    SOURCE: Department of Immigration & Control

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    MMoonntthhllyy PPeerrcceennttaaggee MMaarrkkeett SShhaarree bbyy AAiirrlliinnee 22001111//1100

    Airline Jan Feb March April May June July Aug Sept Oct Nov Dec 2011 2010 Ch

    South African Airways 31.3% 50.0% 31.7% 35.0% 35.0% 34.8% 38.9% 40.8% 40.2% 39.7% 40.1% 38.1% 38.1% 29.3%

    Comair Ltd 14.7% 12.3% 16.0% 16.8% 17.5% 17.6% 18.3% 20.6% 19.3% 20.3% 20.4% 19.2% 17.7% 18.4%South African Airlink 10.7% 8.2% 20.8% 11.3% 11.0% 12.3% 11.5% 13.2% 12.7% 11.1% 11.2% 12.0% 12.1% 10.1%

    Kenya Airways 9.5% 6.0% 8.0% 10.0% 9.9% 8.8% 7.7% 10.3% 10.5% 9.6% 10.4% 12.5% 9.4% 7.5%Air Zimbabwe 20.5% 15.4% 12.2% 7.3% 11.9% 12.1% 9.0% 0.6% 1.7% 6.2% 6.2% 3.2% 8.8% 22.1%

    Ethiopian Airlines 8.5% 4.8% 7.1% 9.9% 9.7% 9.1% 7.7% 8.8% 10.4% 8.0% 8.4% 11.6% 8.6% 6.8%Zambezi Airlines 1.4% 1.3% 1.9% 6.4% 2.6% 1.5% 2.7% 2.1% 1.8% 1.6% - - 2.0% 1.3%

    Air Botswana 1.2% 0.8% 1.0% 1.2% 1.2% 1.0% 1.2% 1.4% 1.1% 1.2% 1.3% 1.3% 1.2% 1.2%

    Air Namibia 0.2% 0.3% 0.5% 0.9% 0.0% 1.2% 1.3% 1.4% 1.3% 1.5% 1.3% 0.8% 0.9% 0.4%

    Air Malawi 0.7% 0.5% 0.6% 1.0% 0.8% 1.0% 1.0% 0.7% 0.7% 0.8% 0.4% 0.8% 0.7% 1.0%

    Taag-Angola Airline 0.4% 0.4% 0.3% 0.4% 0.3% 0.6% 0.6% 0.3% 0.4% 0.0% 0.4% 0.7% 0.4% 0.4%

    Fly Kumba Private Limited 0.8% - - - - - - - - - - - 0.1% 1.5%Grand Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

    SOURCE: Civil Aviation Authority of Zi

    Challenges at the national airline severely affected the market share of the airline which dropped from 22% to just about 9% in2011.

    This resulted in other airlines such as South African Airways, Kenya Airways and Ethiopian Airways taking advantage resulting inincreases in their market share.

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    HHootteell RRoooomm OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd ttoo 22001100

    RegionRoom

    Capacity Room Occupancy 2011 20102011 2010 Change Local Foreign Local Foreign

    Harare 2 371 53% 53% 0% 81% 19% 85% 15%

    Bulawayo 785 47% 49% -2% 92% 8% 93% 7%

    Mutare/Vumba 470 57% 57% 0% 94% 6% 100% 0%

    Nyanga 244 33% 33% 0% 86% 14% 97% 3%

    Midlands 314 35% 36% -1% 100% 0% 100% 0%

    Masvingo 190 49% 49% 0% 96% 4% 98% 2%

    Kariba 447 40% 40% 0% 96% 4% 90% 10%

    Hwange 293 25% 24% 1% 85% 15% 100% 0%

    Victoria Falls 971 50% 46% 4% 30% 70% 36% 64%

    Beitbridge 275 63% 62% 1% 94% 6% 100% 0%

    National 6 360 52% 52% 0% 86% 14% 90% 10%

    Average hotel room occupancy level remained stagnant at 52% mainly because increases recorded in some

    regions were nullified by decrease in other regions.

    Beitbridge, Victoria Falls and Hwange rose in their occupancy levels with the greatest increase being a

    four percentage point growth for Victoria Falls.

    Victoria Falls has recently experienced increases in both local and domestic tourism as the region

    experienced a host of activities which included the Zambezi Man Challenge, Victoria Falls International

    Marathon, Falls Feast and the Victoria Falls Marathon Bike Challenge. The Mountain Bike Challenge

    attracts over 30 nationalities as far as Finland and Ethiopia. The Victoria Falls end of year Falls Feast saw

    over 7000 people attending each day of the 2 day festival.

    The decline of accommodation capacity in Hwange due to the destruction of Detema Safari Lodge by firealso had an impact of increasing occupancy rates to other small facilities in the area.

    Bulawayo and Midlands fell in their room occupancy levels by two and one percentage points each during

    2011.These regions require to be marketed aggressively in order for them to experience growth.

    SOURCE: Operators through Levy & Statistical Remittance Forms

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    HHootteell BBeedd OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd ttoo 22001100

    RegionBed

    Capacity

    Bed Occupancy 2011 2010

    2011 2010 Change Local Foreign Local Foreign

    Harare 4 387 42% 40% 2% 81% 19% 85% 15%

    Bulawayo 1 633 29% 32% -3% 92% 8% 93% 7%Mutare/Vumba 881 41% 43% -2% 94% 6% 100% 0%

    Nyanga 508 29% 28% 1% 86% 14% 97% 3%

    Midlands 596 30% 30% 0% 100% 0% 100% 0%

    Masvingo 260 42% 43% -1% 96% 4% 98% 2%

    Kariba 834 36% 31% 5% 96% 4% 90% 10%

    Hwange 580 15% 15% 0% 85% 15% 100% 0%

    Victoria Falls 1 772 39% 39% 0% 30% 70% 36% 64%

    Beitbridge 484 44% 49% -5% 94% 6% 100% 0%

    National Average 11 935 37% 36% 1% 86% 14% 90% 10%

    The average bed occupancy level rose by a percentage point from 36% to 37%. Notable increases were

    recorded in Kariba, Harare and Nyanga recording a five, two and one percentage increases respectively. The

    increase in these regions indicates a general increase of leisure tourists rather than business tourist who

    generally use less of the available bed occupancy.

    Declines in hotel bed occupancies were registered in Bulawayo, Masvingo, Mutare and Beitbridge which

    had greatest drop of 5 percentage points. This indicates an increase in business travelers in Beitbridge

    particularly those in transit.

    Harare, Nyanga, Kariba, Midlands and Victoria Falls recorded increases in bed occupancies.

    Resort towns like Victoria Falls, Nyanga and Kariba recorded growths because tourists visited these areas

    throughout the year. Kariba in particular, hosted the Kariba Half Marathon and the Kariba Tiger Tournament

    which is one of the greatest game fishing tournaments in the world. 267 teams from South Africa, Australia,

    New Zealand, Zambia, Namibia, England, Canada, and the Middle East entered the 2011 event. These events

    boosted the bed occupancies in Kariba.

    Beitbridge retained high average hotel occupancies, and this is despite having fallen in the average bed

    occupancy levels. This stems mainly from the fact that the region has relatively low capacity (275 hotel

    rooms and 484beds) compared to e.g. Victoria Falls( 1159 rooms and 2089 beds) coupled with its being the

    busiest Southern African gateway.

    SOURCE: Operators through Levy & Statistical Remittance Form

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    CCoommppaarriissoonn ooffHHootteell RRoooomm aanndd BBeedd CCaappaacciittiieess bbyy SSttaarr RRaattiinngg

    22001111//1100

    SShhaarree ooffHHootteell RRoooomm aanndd BBeedd CCaappaacciittiieess bbyy RReeggiioonn

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    LLooddggee RRoooomm OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd 22001100

    Room Occupancy 2011 2010

    Region Room Capacity 2011 2010 Change Local Foreign Local Foreign

    Harare 1 143 33% 31% 2% 94% 6% 96% 4%

    Bulawayo 1 105 35% 35% 0% 98% 2% 96% 4%

    Mutare/Vumba 348 48% 35% 13% 100% 0% 100% 0%

    Nyanga 95 32% 31% 1% 100% 0% 94% 6%

    Midlands 336 53% 53% 0% 96% 4% 98% 2%

    Masvingo 178 24% 24% 0% 87% 13% 99% 1%

    Kariba 693 33% 29% 4% 100% 0% 87% 13%Hwange 150 23% 16% 7% 91% 9% 87% 13%

    Victoria Falls 549 28% 28% 0% 53% 47% 11% 89%

    Beitbridge 264 41% 41% 0% 77% 23% 99% 1%

    National Average 4 861 35% 32% 3% 90% 10% 87% 13%

    The national average lodge room occupancy level experienced a 2 percentage growth from 32% in

    2010 to 34%.

    Mutare recorded the highest percentage growth (13%) followed by Hwange (7%) and Kariba (4%).

    This growth has been caused by an increase in domestic tourism as more local people are travelling

    for both business and leisure in the country. The increase might also have been a result of the

    corporate world holding conferences away from the traditional resort areas like Victoria Falls.

    Marginal growth was attained in the Harare region which only had a 2% growth. All the other

    regions remained largely unchanged.

    SOURCE: Operators through Levy & Statistical Remittance Forms

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    AAvveerraaggee LLooddggee BBeedd OOccccuuppaanncciieess,, 22001111 CCoommppaarreedd 22001100

    Bed Occupancy 2011 2010

    Region Bed Capacity 2011 2010 Change Local Foreign Local Foreign

    Harare 2 060 29% 27% 2% 94% 6% 96% 4%

    Bulawayo2 034

    33% 33%0% 98% 2%

    96% 4%Mutare/Vumba 661 40% 30% 10% 100% 0% 100% 0%

    Nyanga 185 20% 17% 3% 100% 0% 94% 6%

    Midlands 600 44% 44% 0% 96% 4% 98% 2%

    Masvingo 344 22% 20% 2% 87% 13% 99% 1%

    Kariba 1 376 28% 28% 0% 100% 0% 87% 13%

    Hwange 331 22% 13% 9% 91% 9% 87% 13%

    Victoria Falls 1 177 24% 28% -4% 53% 47% 11% 89%

    Beitbridge 537 27% 24% 3% 77% 23% 99% 1%

    National Average 9 305 29% 26% 3% 90% 10% 87% 13%

    The average bed occupancy level rose by 3% from 26% to 29%. Notable increases were

    recorded in Mutare/Vumba (+10%), Hwange (+9%), Nyanga (+3%) and Beitbridge (+3%).

    The positive increase in these regions indicates a general increase of leisure tourists who

    usually travel as families or in greater numbers hence utilize greater bed occupancy.

    Negative growth was however experienced in the Victoria Falls region (-4%), which might have

    been a result of foreign tourists preferring hotels.

    The Midlands region still remains with the highest room and bed occupancies of 53% and 44%

    respectively which might indicate the strength of the region as a transit route for tourists

    travelling to Bulawayo and Beitbridge region.

    The highest positive change was in the Mutare (10%) which could have been due to an

    improvement in the transportation provision systems notwithstanding the increase in businessdue to activities related to diamond mining in this area.

    SOURCE: Operators through Levy & Statistical Remittance Forms

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    TToouurriissmm RReecceeiippttss TTrreennddss 22000011 -- 22001111

    Tourism receipts increased by 4% from US$634 million in 2010 to US$ 664 million in2011 as shown in the graph above.

    The surge in receipts in 2011 is attributed to the increase in foreign tourist arrivals andimproved activities in domestic tourism. Confidence in business has totally been due to thestabilization of the economy induced by the introduction of multicurrency since 2009.

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    NNaattiioonnaall PPaarrkkss AArrrriivvaallss bbyy PPaarrkk,, 22001111

    Arrivals % Share

    Station

    Rainforest 200125 64.99%Chivero (S/B) 34611 11.24%

    Zambezi 33675 10.94%

    Main Camp 7685 2.50%

    Kyle 5878 1.91%

    Marongora 3433 1.11%

    Chipinda Pools 3135 1.02%

    Mana Pools 3077 1.00%

    Chimanimani 2324 0.75%

    Vumba 2136 0.69%

    Matusadonha 1941 0.63%

    Ngezi 1867 0.61%

    Osborne 1827 0.59%

    Darwendale 1502 0.49%

    Ewanrigg 1434 0.47%

    Sebakwe 1409 0.46%Mushandike 707 0.23%

    Mabalauta 660 0.21%

    Sinamatella 422 0.14%

    Chizarira 43 0.01%

    Robins 26 0.01%

    TOTAL 307917

    The Victoria Falls Rain forest is the most popular product of the National Parks.

    As for others, accessibility has been raised as the main challenge.

    Note:All Parks and wildlife figures for 2011 are based on available figures

    SOURCE: Parks & Wildlife Management Authority

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    CClliieenntteellee CCoommppoossiittiioonn ooffTToopp TTeenn NNaattiioonnaall PPaarrkkAArrrriivvaallss -- 22001111

    AArrrriivvaall MMaarrkkeett SShhaarree ooffTToopp TTeenn NNaattiioonnaall PPaarrkk22001111

    SOURCE: Parks & Wildlife Management Authority

    SOURCE: Parks & Wildlife Management Authority

    The rain forest being the most popular Parks and wildlife station, accounts for 65% of allarrivals from the top 10 national parks in the country.

    This is because this park houses one of the wonders of the world, Victoria Falls (Mosi-Oa-Tunya)

    In 2011, 72% of all the visits to the rainforest were from foreign tourists. This is second toZambezi which had 74% foreign visits. However, in absolute terms, the rainforest had thegreatest number of foreign tourists (141 479) than all other stations.

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    Paarrkkss && WWiillddlliiffee LLooddggee OOccccuuppaannccyy** 22001111//1100

    The increase in average occupancy levels for parks facilities corresponds to the increase in activities in

    hotels and lodges around the country in 2011.

    Station 2011 2010 Change

    Chimanimani 3%

    Chivero 34% 21%

    Darwendale 74% 21%

    Kyle 34% 28%

    Mabalauta 16% 11%

    Maincamp 2% 22%

    Mana Pools 69% 45%

    Matusadonha 16% 15%

    Mushandike 4% 3%

    Ngezi 52% 37%

    Osborne 5% 6%

    Sebakwe 11%

    Vumba 16% 13%

    Zambezi 29% 19%

    National Parks

    Average 26% 20%

    Note:*Figures are based on available information from Parks & Wildlife Management

    AuthoritySOURCE: Parks & Wildlife Management Authority

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    AArrrriivvaall bbyy MMuusseeuumm//MMoonnuummeenntt && RReeggiioonn

    REGION Arrivals

    Southern

    Great Zimbabwe 49 323

    Total 49 323

    Western

    Natural History Museum (Bulawayo) 34 879

    Worlds View (Matopos) 26 274

    Khami 3 925

    Pomongwe 1 576

    Total 66 654

    Central

    Main Museum 933

    Mining Museum 116

    Tim Park 17 407Dhlodhlo 32

    Naletale 164

    Total 18 652

    Eastern

    Mutare Museum 6 931

    Ziwa 119

    Total 7 050

    Northern

    Museum of Human Science (Queen Victoria) 33 603

    Domboshava 9 427Chiremba 3 303

    Ngomakurira 1 758

    Total 48 091

    Heroes Acre

    Heroes Acre 13 444

    Total 13 444

    GRAND TOTAL 207 093

    All the National Museums and Monuments facilities received a total of 207 093 arrivals inthe year 2011 with the Western region recording the most arrivals as it has the mostmuseums and national monuments.

    Great Zimbabwe is the most popular museum receiving close to 50 000 arrivals.

    It is vital to note that most of the arrivals into museums (59%) are on educational purposebeing arranged by educational institutions like schools and colleges.

    SOURCE: National Museums & Monuments

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    MMuusseeuummss && MMoonnuummeennttss AArrrriivvaall bbyy RReeggiioonn 22001111

    The regional performance is mostly determined by the number of museums and

    monuments in a specific region and also by the popularity in those monuments.

    The Western region had the highest although it has fewer monuments than central region.

    This is because of the popularity of Worlds View in Matopo and Natural History Museum

    in Bulawayo.

    The southern region with only Great Zimbabwe to its list stands at the second position

    showing the prominence of the grand medieval palace as a prime national monument.

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    MMuusseeuummss && MMoonnuummeenntt AArrrriivvaallss bbyy CClliieenntteellee CCoommppoossiittiioonn

    Arrivals Share

    Local Foreign Local Foreign

    Great Zimbabwe 43373 5950 88% 12%

    National Historic Museum 33993 886 97% 3%World's View 22214 4060 85% 15%

    Khami 3445 480 88% 12%

    Pomongwe 1296 280 82% 18%

    Main Museum 902 31 97% 3%

    Mining Museum 116 0 100% 0%

    Tim Park 17407 0 100% 0%

    Dhlodhlo 32 0 100% 0%

    Naletale 144 20 88% 12%

    Mutare Museum 10589 94 99% 1%

    Ziwa 233 13 95% 5%

    Museum of Human Science 33430 173 99% 1%

    Domboshava 9087 340 96% 4%

    Chiremba 2269 1034 69% 31%

    Ngomakurira 1746 12 99% 1%

    Heroes Acre 13310 134 99% 1%

    Total 193586 13507 93% 7%

    Visits to the national museums and monuments are mostly local with on average 7% being

    foreign visits.

    Although the highest percentage of foreign clients has been recorded for Chiremba. it is,

    however, worth noting that Great Zimbabwe registered the greatest number of foreign visits (5

    950) followed by Worlds View (Matopos) with 4 060 visits.