FISCAL 2011 REPORT TO THE community

The AJF EnterpriseThe AJF Enterprise

2011 Year in Review

Local Allocations

INO Allocations

Value-Added Programs

Jewish Community Foundation

Reimagining Federation’s Future – The Community Perspective

Five Days of Doing Jewish

Incoming & Outgoing Board Members

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A Publication of the Allied Jewish Federation of Colorado AUGUST 2011

For 65 years, the Allied Jewish Federation of Colorado has worked to connect people and build community by meeting the needs of Jews in Colorado, Israel and around the world. The Allied Jewish Federation of Colorado (Enterprise) is split into two operating groups to provide resources for present and future community needs: Federation and the Jewish Community Foundation (JCF). While both orga-nizations are housed under the Allied Jewish

Federation of Colorado Enterprise umbrella, they operate as separate businesses. Through JCF, we are able to support our community in years to come with a laser focus on endowment financial resource development and growth. And through Federation, we take care of our community today by raising funds for the Annual Campaign to support overseas and local community partners. Federation also provides programs and services on behalf of the community funded by the Annual Campaign.

The Enterprise serves as a central resource for building and sustaining Jewish life here and around the world, raising approximately $18.2 million in total Financial Resource Development (FRD) in Fiscal Year 2011. With the combined funds, the Enterprise supports local and overseas partners in three ways: allocations, recommended donor designated giving and distributions from donor advised funds.

FY06actual

FY07actual

FY08actual

FY09actual

FY10 actual

FY11 forecast

% change FY11 vs FY10

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2011 Year in ReviewHighlights - Total Financial Resource Development (FRD)

Federation’s FY11 Annual Campaign – Unaudited Numbers

Local Allocations Evolving Process to Program-Based Funding

As we embarked upon the FY11 campaign year, we knew that we still were fundraising in a difficult economic environment. Total Financial Resource Development (FRD) initiatives include all aspects of the Annual Campaign for operating support (General Campaign, Women’s Campaign, Unrestricted Gifts, Restricted Gifts, Grants, and Corporate Sponsorships), as well as endowment and planned giving through the Jewish Community Foundation. Although the FY11 Annual Campaign has not yet wrapped up, we have rebounded nicely and met or exceeded our expectations in several areas. We expect the FY11 campaign to close as follows:

The FY11 campaign raised $6.3 million in unrestricted/allocable funds. These funds were given out in the form of block grants by the Coordinating Council to be spent in FY11 as follows: $1.3 million each to community programs, local and overseas allocations, $2.0 million for opera-tions and $0.4 million for reserves.

Federation is the only Jewish organization that serves the entire Jewish community. As such, the organiza-tion has an important role: filling the funding gap for local agencies to deliver much-needed services to the Jewish community. Federation funds local orga-nizations through allocations, donor-recommended pledges, Jewish Community Foundation distributions and Early Childhood Education distributions.

For local allocations, Federation donors, especially the major donors who contribute 70% of the campaign dollars, want to know more clearly how their gifts are being used. Similar to umbrella organizations around the world, Federation is evolving toward funding programs of key partner agencies, responding to emerging challenges and ongoing community needs. The Jewish Resource Center (JRC) Board, which has primary responsibility for overseeing local allocations, tightened its focus to make allocation decisions based on critical, pressing community needs under two categories: Jewish Continuity and Jewish Safety Net.

Key local organizations, termed Essential Community Partners, which historically receive over 95% of avail-able allocations, identified the gap in funds needed to

deliver focused programs and services. The JRC Board then reviewed and approved these allocation requests. Now it is easier to communicate how donors’ contributions to the Annual Campaign make an important difference to help agencies meet their bottom line. For organizations that typically receive smaller funding amounts, the allocations process included a more holistic review of the overall organization.

For FY10, a total of $1.3 million was allocated to 35 local organizations. In addition, another $40,000 has been budgeted for community support of local organizations (i.e., event sponsorship, journal ads, etc.).

Along with local allocations, organizations receive distributions from JCF donor advised funds as well as significant dollars through donor recommended/designated giving as a part of Federation’s Total Choice Tzedakah program, which allows donors to give ‘to and through’ Federation to support the important work of organizations locally, in Israel and around the world. See insert for FY11 Federation’s local support.

• Total Annual Campaign: $10.7 million (+6%)

• Unrestricted Annual Campaign Allocated Gifts ≈ $6.3 million (flat). The unrestricted campaign includes our core funds, such as Flagship, Israel/Global, Denver/Boulder, 5C, Ramat Negev and the Rose Community Foundation local allocations grant. It is the FY11 unrestricted campaign that is allocable in the FY12 budget year.

• Restricted Non-Allocated Gifts ≈ $4.4 million (16%). Examples of the non-allocable campaign include donor recommended gifts to Agencies (through Total Choice Tzedekah) in addition to our Early Childhood Education Scholarship fund, emergency relief campaigns (such as the Japan Earthquake/Tsunami and Israeli Fire funds), and supplemental campaigns to raise dedicated funds for our resumed Shlichah program and for the General Assembly coming to Colorado this November.

FY11 Annual Budget & Allocations

Total Annual Campaign Dollars $11.3 $14.4 $12.5 $10.4 $10.1 $10.7 6% Unrestricted/Allocable 7.3 7.9 8.2 6.5 6.3 6.3 0.0% Restricted/Non-Allocable 4.0 4.2 4.3 3.9 3.8 4.4 16% Israel Emergency Campaign 2.3 Total Donors 5,290 6,051 6,210 5,550 5,454 5,200 -5% Jewish Community Foundation (JCF) $4.0 $6.2 $3.8 $1.2 $1.2 $7.5 525% Community Capital Fundraising $3.7 $0.3 $2.2 $0.0 $0.0 $0.0 0.0% Total FRD* $19.0 $20.9 $18.5 $11.6 $11.3 $18.2 61% JCF Total Assets Under Management (TAUM) $38.1 $45.5 $41.4 $36.0 $34.6 $37.2 8% Anticipated/Testamentary Gifts $10.0 $10.8 $16.5 $15.0 $15.6 $22.0 41% JCF TAUM + Anticipated/Testamentary $48.1 $56.3 $57.9 $51.0 $50.2 $59.2 18%

* FRD = Financial Resource Development

Focused Program/Service HighlightsTotal $ Funded by 2010 Allocation Total % of Unmet Revenue Need % of Total Program CostJewish Safety Net

Jewish Continuity

Loup JCC Children and Teen Resident Camping Keshet of the Rockies 2 PT Special Ed TeachersBBYO Convention Scholarships for TeensBBYO Teen Convention ProgramCAJE Denver High SchoolCAJE Boulder High SchoolHillel of CO Outreach ProgrammingADL Holocaust Curriculum Training

$82,000 $71,320 $53,700 $43,500 $67,000 $18,980 $46,000 $41,200

$51,000 $38,000 $12,900 $10,000 $71,000 $30,000 $52,000 $2,400

100% 100%100%75%82%100%50%78%

96% 16% 100% 71% 47% 49% 40% 40%

89%87%32%12%32%20%19%78 %

5% 16% 63% 45% 34% 21% 32% 40%

Loup JCC Senior Program JFS Community Chaplaincy ProgramJFS Jewish Disabilities NetworkJFS Senior Case Management Service for JewsCommunity Nutrition Maintenance ProgramJFS Boulder Senior ProgrammingJFS Weinberg Food PantryShalom Cares Nursing CNA Staff Person

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Jewish Community Foundation Had a Banner Year

Value-Added Programs

INO Allocations The Jewish Community Foundation (JCF) raised $7.5 million (+525%) during FY11. In addition to contributions into existing funds at JCF, there were eight new Donor Advised Funds (DAFs), six new Lion of Judah Endowments (LOJEs), two new agen-cy funds and a large contribution into an existing agency fund that had been housed elsewhere. This brings the total agency funds housed at JCF to 16. In addition to assets currently under management, JCF has ≈ $22 million in anticipated testamentary gifts from more than 100 community donors.

For JCF, ensuring a vibrant Jewish future is part of our work every day. JCF works with individu-als, families, synagogues, and Jewish agencies in an effort to build a foundation from which the next generation will prosper. JCF is committed to enabling our partners and donors to reach their goals and to providing value-added services that strengthen organizations and provide individuals with the tools to be impactful philanthropists during their lifetime and beyond. Furthermore, JCF is the only foundation in Colorado focused exclusively on the needs of the Jewish community. We are experts in Jewish philanthropy, and we provide access to a thoughtful, robust, and flexible investment platform.

All giving is good, and JCF is honored to help our donors maximize their philanthropic resources for the benefit of our entire community. In turn, fees generated from funds held at JCF help maintain our infrastructure so that we can continue providing value-added services to individuals and agencies, and raise funds that address critical needs in our community. The most recent example of this type of

Federation manages and funds a number of programs and services on behalf of the community. Here are some highlights:

Jewish Community Relations Council (JCRC)The JCRC is made up of 37 organizations and repre-sents the consensus voice for policy and advocacy for the organized Jewish community in Colorado. The JCRC recently celebrated its 5th Annual Leadership Luncheon honoring former Governor Bill Ritter and Elliott Husney. The approximately 200 participants learned about the JCRC and also heard from Denver’s then mayor-elect Michael Hancock.

Young Adult Department (YAD)The Young Adult Department provides Jews 21-40ish with opportunities for social activities, leadership development, social action and Federation affiliation through campaign participation and education.

The recent Young Leadership Mission to Israel and Colorado Community Birthright Bus brought nearly 70 young adults to Israel. The participants received firsthand experience of Israel while gaining the leadership skills necessary to ensure a vibrant future here in Colorado.

New Shlichah Comes to ColoradoIn cooperation with The Jewish Agency for Israel (JAFI), Federation recently brought Michal Uziyahu as the Israel shlichah (literally, “emissary”) to the Jewish community of Colorado. In this capacity, she will be available to numerous schools and organizations throughout the area to provide a wealth of resources to the community, including educational information, commentary on current and historical events, and counsel about travel and volunteer opportunities to Israel.

The INO (Israel, National and Overseas) approved allocations for FY11 totaled $1.3 million. The top areas which made up 2/3 of the total funds allocated were:

1. Overseas and Israel through our overseas partners: the Jewish Agency for Israel (JAFI), the American Jewish Joint Distribution Committee (JDC), and World ORT.

2. Our Partnership with Ramat Negev Regional Council and the Nitzana Educational Community.

focus is our Early Childhood Education Scholarship Fund in partnership with Federation and Rose Community Foundation. JCF, along with our part-ners, seeks to create a permanent endowment so that finances are never a barrier to a family who wants to give their children the gift of a high- quality Jewish early childhood education.

2011 was a year of positive growth for JCF. The JCF investment platform continued to yield stellar results with returns ranging from 15% to 24% for each of our four model allocations. In addition, JCF was able to strengthen its overall position by secur-ing several new Donor Advised Funds and agency accounts that resulted in over a 15% increase in JCF’s total assets under management. Finally, JCF renewed its efforts to assist Federation in securing legacy gifts from its most fervent supporters. This past year, through the combined efforts of JCF and Federation, six new Lion of Judah Endowments were created (this is more than double the three previous years combined).

In the coming year, JCF will unveil a new technology platform that will not only improve our operational systems, but more importantly, will make it easier for our fund holders and agency partners to access information and interact with their respective funds. As we move forward, JCF will continue to explore opportunities through the application of technology, the refinement of our value-added services, and the development of our philanthropic advisory efforts to increase the capacity of our fund holders and agencies to affect positive change in the Jewish community and the community at-large.

Umbrella Jewish Community MarketingFederation provides valuable tools to build and sustain the local Jewish community.

These products include:• JewishColorado.org• Online Community Calendar• “What’s Happening in Jewish Colorado”

Other major areas of funding were Jewish Federa-tions of North America annual dues and a group of local and national programs dedicated to bringing teens and young adults to Israel, including our own Colorado Israel Study Tour operated by CAJE.

INO’s guiding principles for funding determinations/priority areas include philanthropic activities in Israel; programs to help bring Denver teens and young adults to Israel; programs to help bring greater Israeli contact/awareness to Denver; support for national agencies overseeing philanthropic activities in Israel and world Jewry outside of Israel; and philanthropic activities for world Jewry outside of Israel.

Early Childhood Education Scholarship Fund (in partnership with Rose Community Foundation)Federation worked in partnership with Rose Community Foundation to launch a multiyear Early Childhood Education (ECE) Scholarship fund benefitting Jewish families with preschool-aged children in the community. The fund has already distributed more than $180,000 to over 120 children at 12 local Jewish ECE centers to respond to enrollment shortages and increased scholarship requests in the aftermath of the economic downturn.

Model Performance

Since Inception Performance (Annualized ) QTD YTD One Year

Incept (9/09)

Conservative 1.3% 3.9% 15.0% 9.5% JCF Conservative Benchmark 1.0% 3.3% 14.6% 8.3%

Moderate 0.9% 4.0% 20.5% 11.7% JCF Moderate Benchmark 0.4% 3.6% 20.4% 10.4%

Moderate w/o Alternatives 0.9% 4.1% 21.7% 12.5% JCF Moderate w/o Alt Benchmark 0.7% 3.8% 21.1% 10.6%

Growth 0.4% 3.9% 24.2% 13.0% JCF Growth Benchmark -0.2% 3.5% 24.4% 11.9%

0.0% 5.0% 10.0% 15.0% 20.0%

Growth

Moderate w/o Alt

Moderate

Conservative

Model Portfolio Model Benchmark

JCF Investment Platform (through 6/30/11)

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Reimagining Federation’s Future – The Community Perspective

Event Calendar

Five Days of Doing Jewish

Over the past few months, you likely have heard or read about “Reimagining Federation’s Future.” And you may have wondered what exactly that means. It’s not a buzz word; it’s a new way of thinking. In these challenging economic times, we realize that we need to look at things innovatively in order to truly have an impact. So we are “reimagining” the future. We want our Federation to be relevant in the 21st century. Our driving force has always been to respond to the needs of the entire Jewish community – here in Colorado, in Israel and around the world. Similar to any organization with a long history, we must respond to external pressures and changes in donor desires from one generation to the next.

AUGUST

Wednesday, August 31

The Golda Meir Luncheon honoring Debra Weinstein

NOVEMBER

November 6 – 10 Five Days Of Doing Jewish:

Sunday, Nov. 6 The GA kicks off with a Young Adult Day of Service and after-party, followed by the opening plenary session.

Monday, Nov. 7 The GA continues with more sessions, culminating with the celebratory event that evening.

Tuesday, Nov. 8 Final GA workshops and closing plenary

Wednesday, Nov. 9 CHOICES, Sheraton Downtown

Thursday, Nov. 10 The Men’s Event, Wings Over The Rockies

This November 6-10, Colorado’s Jewish community will be thrust into the national and international spotlight as Federation celebrates “Five Days of Doing Jewish.” During those five days, Federation will provide specific opportunities to engage with local, national and international Jewish leaders on issues of great importance.

Federation is honored to host The Jewish Federations of North America’s General Assembly (GA) beginning Sunday, November 6; President Barack Obama and Israeli Prime Minister Benjamin Netanyahu are expected to address the GA. The three days will include key speakers, young adult/Next Gen programming, a celebratory party, a young adult half-day of service with an after-party, generously underwritten by the Singer Family Foundation, and volunteer opportunities coordinated by Federation.

CHOICES, Federation’s signature Jewish women’s event of the year generously underwritten by Sue Allon.

The Men’s Event, Federation’s annual men’s fundraising event generously underwritten by the Mizel Family Foundations. Additional support provided by Brownstein Hyatt Farber Schreck, LLP.

However, before we could embark on any new initiative, we knew that it was important to hear what our donors and volunteers thought. We interviewed over 120 people either in focus groups or individual interviews last spring. We followed this with an online survey that received 859 responses. We asked how important Judaism and Jewish philanthropic giving is to your life. We also wanted to know how effective you think Federation has been and what you believe Federa-tion’s role should be moving forward. Interview results as well as initial findings of the survey will be reported at Federation’s Annual Meeting.

As we look forward to reimagining Federation’s future, we realize that it’s important to focus on building personal relationships with our donors. We know there is a great deal of competition in the marketplace for philanthropic dollars. It is our job to convey to our donors on a personal level why giving to Federation makes such a profound impact on Jews locally and around the world. The survey and focus group results will help us create the tools to better serve the Colorado Jewish community now and in the future.

“Beginning with the 2011 General Assembly, we will host more than 3,000 Jewish leaders in the Denver community,” said Doug Seserman, Federation president and CEO. “We will have more than 150 nonprofit organizations from around the world descend upon Denver for the three-day conference. During the GA, we will welcome the international Jewish community, experience the power of the collective, and highlight why Denver is a great place to live, work, play and be Jewish.”

The GA annually attracts over 3,000 of the most educated and influential decision makers from Jewish communities all over the globe by showcas-ing top speakers from the political, business, and nonprofit realms. Past conferences have hosted U.S. Presidents and Israeli Prime Ministers.

“We are anticipating an impressive line-up of key-note speakers this year, hopefully including President Barack Obama and Israeli Prime Minister Benjamin Netanyahu,” said Federation’s Coordinating Council Chair Nancy Gart. “Colorado Jews will have a once-in-a-generation opportunity to participate in GA programming that focuses on highly relevant and timely issues in the Jewish world.”

National GA Co-Chair Michael Feiner said, “Having these resources in our backyard is a rare and unique opportunity for all types of Jews. During this year’s conference, Federation will recruit several hundred volunteers and local community delegates, host a celebratory event for GA attendees, and coordinate a day of community service for young adults as well as a fabulous after-party for these volunteers with music, food and fun.” Michael Feiner serves as the National GA co-chair in partnership with his wife, Debbie Feiner, and Judy and Steve Silverman, of Jacksonville, FL.

For more information on how to volunteer at the GA, please go to gainfo@ajfcolorado.org.

“Beginning with the 2011 General Assembly, we will host more than 3,000 Jewish leaders in the Denver community,” – Doug Seserman,

Federation president and CEO

“We are anticipat-ing an impressive line-up of keynote speakers this year, hopefully including President Barack Obama and Israeli Prime Minister Benjamin Netanyahu,” – Nancy Gart,

Federation’s Coordinating Council Chair

DAYS 1-3November 6-8

November 9

November 10

DAY 4

DAY 5

Welcome, New and Continuing Board Members

Thank You, Outgoing Board Members

We are thrilled to have the following members of the community join the 2011-2012 Board and wish them a warm welcome.

The following board members have completed their term, and we would like to extend a heartfelt thank you for their dedication, hard work and commitment to Federation’s mission.

COORDINATING COUNCILNancy Gart, ChairJudy Robins, Past ChairHoward Lerman, TreasurerGary Kleiman, SecretarySteve ArentHoward BrillRabbi Bruce Dollin (RMRC Rep)Dan Feiner (NYLC Chair)Andy FranklinJennifer Gilbert-KaufmannJohn KatzenbergDavid MoskowitzRobert E. Loup (Honorary)Charlene Loup (Honorary)Ruth Malman, JCF ChairEssie PerlmutterDon Schlesinger (Agency Rep)Michael StrearRick Kornfeld, INO ChairBrian Friedman, INO Past ChairJason Williamson, INO RepAmy Toltz-Miller, JPC Chair Elaine Asarch, JPC Past Chair Rick Altman, JPC RepMarnie Miller, JRC ChairLisa Engbar, JRC Chair-ElectSheryl Feiler, JRC Past ChairJudy Altenberg, JWPC ChairTiffany Glucksman, JWPC RepMelanie Siegel, JWPC Rep

COORDINATING COUNCIL:Sheryl GoodmanEugene KayBruce L. PlotkinRabbi Richard RheinsMark Sidell

JEWISH COMMUNITY FOUNDATION (JCF):Leslie SidellSheldon SmithGary Wagner

JEWISH WOMEN’S PHILANTHROPY CENTER (JWPC):Mia Berlin Debbie LandyAmy MorrisJudie Z. Schwartz

Judy Robins, Coordinating Council ChairBruce L. Plotkin, Jewish Community Foundation ChairElaine Asarch, Annual Campaign/Jewish Philanthropy Center ChairEugene Kay, Coordinating Council TreasurerHoward Lerman, Jewish Community Foundation TreasurerAmy Toltz-Miller, Women’s Campaign/Jewish Women’s Philanthropy Center ChairRich Cohn, Major Gifts Campaign Co-ChairKit Leventhal, Major Gifts Campaign Co-ChairAndy Kark, Community Campaign Co-ChairZach Frisch Ben-Gurion, Society Co-ChairCarla Kutnick, Ben-Gurion Society Co-Chair

2011 OUTGOING BOARD MEMBERS OUTGOING 2011 BOARD AND CAMPAIGN

ISRAEL, NATIONAL AND OVERSEAS CENTER (INO)Rick Kornfeld, ChairBrian Friedman, Past ChairDiana Anderson David BirnbaumAlan BrandtJacqueline Cooper MelmedDavid DworkinYosh EisbartGadi EisnerYossi ManorHarry PliskinMarc Reissner David RontalPam SolomonDebra WeinsteinJonathon WeinsteinJason Williamson, Partnerships Committee ChairJosh Yeddis

JEWISH PHILANTHROPY CENTER (JPC)Amy Toltz-Miller, JPC/Annual Campaign ChairElaine Asarch, JPC/Annual Campaign Past ChairJudy Altenberg, JWPC/Women’s Campaign ChairRick Altman, Community Campaign ChairTiffany Glucksman, BGS Co-ChairDavid Moskowitz, Major Gifts Campaign Co-ChairJudy Robins, Coordinating Council Past ChairMelanie Siegel, Major Gifts Campaign Co-ChairJJ Slatkin, BGS Co-ChairJackie Sprinces Wong, Boulder Campaign Chair

ISRAEL, NATIONAL, AND OVERSEAS CENTER (INO):Chad AsarchDorothy GotliebKaren NovickNeil PomerantzGil Rosenthal JEWISH RESOURCE CENTER (JRC):David AdelsteinJodi AsarchDavid KaufmanEric PollockSteve Portnoy

JEWISH RESOURCE CENTER (JRC)Marnie Miller, ChairLisa Engbar, Chair-ElectSheryl Feiler, Past ChairElise BarishEliot BoyleDavid BrownDan FeinerAndy FranklinKatie FrischSheryl Goodman

Elliott HusneyBarry LevineChaya MajorEstelle MeskinDottie ResnickJudie SchwartzAdam SmithTom TragerKelli Trotsky PfaffElena Weinstein

JEWISH WOMEN’SPHILANTHROPY CENTER (JWPC)Judy Altenberg, ChairAmy Toltz-Miller, Past ChairGoldie CohenTiffany GlucksmanHedy GurrentzGloria HusneyCarol KarshCarla KutnickBlanca LermanKit LeventhalCeci LowingerLisa MintzLisa W. PerlmutterMimi PomeranzTara RontalMelanie SiegelSusan SternLisa SnyderLori WeintraubJulie Whitcomb

JEWISH COMMUNITY FOUNDATION (JCF) Ruth Malman, ChairBruce L. Plotkin, Past ChairRich Cohn, SecretarySteve Stark, Treasurer Marc Spritzer, Investment Committee ChairSteve AbelmanDorit FischerNoel GinsburgRobert HochstadtSol LeftinHoward LermanCintra PollackMark SidellKim Schneider MalekJackie Sprinces Wong