2011 Advertising

Round 2

AMA Lucas Oil Motocross Championship

Freestone County Raceway / Wortham, Texas

Memorial Weekend - May 28, 2011

Tom ShieldsFreestone County Raceway713-880-5533TomShields@FreestoneMX.com

Freestone County Raceway, L.L.C.

NOTICE TO PERSONS RECEIVING THIS DOCUMENT AND/OR TECHNICAL INFORMATION:

Freestone County Raceway, L.L.C. claims proprietary rights to the material disclosed herein. This e-mail and/or drawing and/or electronic file and/or technical information is issued in confidence for information only and may not be reproduced or used to manufacture anything shown or referenced to herein without permission from Freestone County Raceway, L.L.C. to the user. THIS E-MAIL AND/OR DRAWING AND/OR ATTACHED FILE AND/OR ELECTRONIC FILE IS THE PROPERTY OF Freestone County Raceway, L.L.C. and is loaned for the mutual assistance, to be returned when its purpose has been served.

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Table of Contents

• Introduction

• Title/Event Sponsor

• Hospitality

• Billboard/Track Signage

• Race Day Display

• Hard Numbers

• Quick Facts

• Freestone Media Coverage

• Freestone Ad Campaign

• Demographics

• 2011 Schedule

• History of Motocross

• Sponsor Notes & Questions

IntroductionThe purpose of this document is to introduce the depth of the Motocross fan and the advertising/marketing means associated with the sport.

In today's Motorsports marketing, NASCAR is credited for the success of exposing racing to millions of fans. This marketing accomplishment has given advertisers accurate advertising metrics for the dollars spent. With the rapid growth of motorsports, the American Motorcyclists Association (AMA) has positioned the sport of Motocross with the same logic.

Round 2 of the Lucas Oil AMA Motocross Championship at Miller ranch, is the only national event in Texas (Denver, CO being the nearest). This places even greater value on the event itself. For most, this will be their only trip they make each year.

Why should you be associated with Motocross? Today’s consumers are cutting- edge, interactive, and young minded giving motocross its charisma. This is the advertising appeal.

Title/Event Sponsor

Having an event tied to a Title Sponsor gives brand awareness like no other company. The Rockstar Energy Freestone National presented by KTM gives your company the ability to showcase it’s market place.

Track Signage (fencing along track)

All other avenues including by not limited to:

1. Print media produced for KTM

2. All Direct mailers produced

3. All TV, internet, radio, & PA announcements.

Companies often choose to associate themselves as an Event Sponsor for placement in the market. Having KTM USA involved in the Texas market will introduce patrons that may otherwise never see your product up close.

HospitalityThe Rockstar Energy Freestone National presented by KTM can help you

obtain your business objectives. We know it’s a competitive marketplace and customers have a choice. A Hospitality Suite will give you the advantage.

The business advantage will:

• Increase repeat business

• Improve customer loyalty

• Demonstrate customer and employee appreciation

• Provide tools for new customers acquisition

• Motivate immediate sales

• Strengthen company recognition

• Energize your sales force

Hospitality Suites are available at the Freestone National. With the rental of an up scale chalet, you are entitled to pre-race pit passes and VIP parking for you and your guest. The white canopy chalets are fenced off and come with security at the entrance.

Billboard/Track AdvertisingEvery Memorial weekend, the two-wheeled world will focus it’s attention on Texas. Signage opportunities at the Freestone National offers you the means to reach potential customers and increase your brand awareness by exposing your product to 20,000 captive fans.

You can also reach a National television audience on the NBC Sports, Speed Channel, Rush HD and Fuel TV. Speed Channel has 64,148,000 subscribers (as of June 2006). Add to that another 40 million satellite subscribers.

On race weekends, spaces are available at the gate entrances, around the outside of the track (billboards) and/or the fencing that lines the track. You may choose your own advertising means similar to inflatable logo’s for placement around the facility.

Race Day DisplaysRace Day Displays are available to reach potential customers and to further increase brand awareness by displaying your name and product(s) to over 20,000 captive motocross fans.

The display areas offer wide range flexibility to meet your needs. With sizes ranging from 10x10 up to your desired size, the Freestone National has a display area for you.

Whether you are looking for coupon distribution, product sampling within your display, gathering customer data or exit sampling, our staff can help you design a package to meet your specific needs.

Hard Numbers• Title Event Sponsor (Sold) $20,000

To Include: Hospitality Suite, VIP Seating, VIP Parking; Full Access Pit Passes; Full Weekend Tickets; Track Signage; All Print and Media

• Presenting Event Sponsor $10,000 (Logo size 50% of Title)

To Include: Hospitality Suite, VIP Seating, VIP Parking; Full Access Pit Passes; Full Weekend Tickets; Track Signage; Most Print and Media

• Event Sponsor $5,000 (Logo size 50% of Presenter)

To Include: VIP Parking; Full Access Pit Passes; Full Weekend Tickets; Track Signage; Some Print and Some Media

• Hospitality $3300 – 20x30 (40/6/48)

• Billboard Size & Pricing Available Upon Request

• Race Day Display $1000 – 10x10 (4 Tickets)

$2000 – 10x20 (8 Tickets)

$5000 – 20x60 (20 Tickets)

Note:1. Full Access Pit Passes & Full Weekend Tickets are limited in numbers.2. Number of Full Weekend Tickets will vary with level of sponsorship3. Any reference to in this presentation in regard to Material/Signage Ad cost will be the

responsibility of the advertiser.4. All figures are based annually with a 3 year agreement.

Quick Facts

1. Management with over 55 Years of Racing Experience

2. Over 60 Million Households Nationally Broadcasted

3. 14.7 Million people within 200 miles of Miller Ranch

4. Only national venue in Texas or within a five state area.

5. $4,000,000 Impact to Local economy.

6. Denver, CO - Nearest venue to Texas of the 12 round series

7. Demographics that Rival NASCAR

8. 18-49 Year Old – 89%

9. Sponsors are Patronized by Motocross Fans

10. AMA Motocross is the most popular sport on two wheels in the US

11. Relatively new sport to Fortune 500 for a Great Value

12. Texas is the 2nd largest state in motorcycle sales

13. Captive Audience day of event

14. Brand Loyal

Freestone Media CoverageTelevision:

Speed Channel (National)

282,000

KXXV-TV (Waco, TX –

Local News)

Print: 2.7 million impressions

USA Today

2,113,775

Houston Chronicle

366,578

Las Vegas Review Journal

174,876

Idaho Statesman

52,444

Waxahachie Daily Light

7,000

Corsicana Daily Sun

5,800

Groesbeck Journal

3,600

The Fairfield Recorder

3,200

Mexia

News

3,000

Teague Chronicle

2,500

Associated Press

Numerous Industry publications including:

Racer X Illustrated

Motocross Action

Dirt Rider

Transworld

Motocross

Online:www.Allisports.com (LIVE Stream; 28,391 Unique)ABC News Fullnoise Paddock TalkAMA Pro Racing Grind TV Racer X OnlineAOL Fanhouse Mcnews.com.au Sports IllustratedAuto Racing Daily MOTO.com.br Supercross.comBay Net Motociclismo Supercross KINGBright House Sports Network Motocross.com The Bleacher ReportCaradisiac Motocross Action Transworld MotocrossCrash.net Moto News Ultimate MotorcyclingCycle News Motorcycle USA Vital MXDC Sports Box Motorcycling Aus Vurb MotoDirt Rider Motorsport.com Yahoo! NewsESPN Moto Verte Yahoo! SportsESPN Brazil MSNBCExaminer.com Off-Road.comForbes.com O Radical

Freestone Ad Campaign

Ad Campaign Impressions: 2,321,480Paper Palestine Herald 10,000 Daily x2.3 x30 690,000

Paper Corsicana Sun 7,000 Daily x2.3 x30 483,000

Paper Mexia News 3,000 5 Days/Wk x2.3 x20 138,000

Paper Groesbeck Journal 4,600 Weekly x2.3 x4 42.320

Paper Fairfield Recorder 3,800 Weekly x2.3 x4 34,960

Paper Buffalo Press 3,300 Weekly x2.3 x4 30,360

Paper Teague Chronicle 2,500 Weekly x2.3 x4 23,000

Paper Centerville News 2,000 Weekly x2.3 x4 18,400

Paper Jewett Messenger 1,700 Weekly x2.3 x4 15,640

Magazine Motoplayground 70,000 Monthly x2.3 x1 161,000

Magazine Souvenir Program 36,000 Annual 36,000

Magazine Holeshot 6,000 Monthly x2.3 x1 13,800

Billboard I-45 (Mi 226 S) 21,180 x30 635,400

I-45 (Mi 212 N)

Demographics

23%

77%

Male

Female

Gender9%

22%

21%3%

31%

4%10%

<H.S.GradGED

HS Grad

TradeSchoolSomeCollegeDegree

Graduate

Education

Age

10%6%

13%

15%

9%

11%14%

21%

0-1718-2021-2425-2829-3435-3940-4950+

15%

12%

19%

12%

16%

16%

10%

<20K

20-39K

40-59K

60-79K

80-99K

100K+

NoResponse

Income

2011 Schedule

May 21 Hangtown Motocross Classic * Sacramento, CAMay 28 Freestone Raceway * Wortham, TXJune 11 High Point Raceway Mt. Morris, PAJune 18 Budds Creek Motocross Park Budds Creek, MDJune 25 Thunder Valley * Lakewood, COJuly 2 Red Bud * Buchanan, MIJuly 16 Spring Creek MX Park * Millville, MNJuly 23 Washougal MX Park Washougal, WAAug 13 Unadilla Valley Sports Center New Berlin, NYAug 27 Moto-X 338 * Southwick, MASept 3 Steel City Raceway * Delmont, PASept 10 Pala Raceway * Pala, CA

* Women’s Pro

History of MotocrossThe AMA was established in 1924. Motocross (MX) which is defined by Webster as “a closed-course motorcycle race over natural or simulated rough terrain” and was developed after World War II in Europe. In 1947, the Europeans (under FIM sanctioning) developed an annual motocross event for all the neighboring countries to compete in.

It was not until the late 1960’s that Motocross had made it’s way to North America when Europe’s best riders came to the U.S. for match races. By 1972, the AMA had developed a formal National Championship series in America.

Riders from Europe dominated the motocross scene until the late 1970’s. By the 1980’s, the place to be was America. With the age of action sports, Motocross is revered as the original “King of X-treme.” If a young kid ever dreams to become a superstar in motocross racing today, the place to be is in the AMA Toyota Motocross Championship.

In 2010, the AMA boasted over 280,000 card-holding members. The AMA also lobbies for the rights of all motorcyclists in the United States Congress and Legislature.

“They (Motocross riders) may be the most well-conditioned athletes in sports. They are part marathon runner, part boxer.”

–

Arizona Republic, February 2004

1975 2011

Sponsor Notes & Questions