2011-4c-9

The Standard’s Best of MSU Tuesday, December 7, 20102 Advertisement

The Standard’s Best of MSUTuesday, December 7, 2010 3Advertisement














THE ULTIMATE EVERYTHING2 The Standard October 20, 2009

The Ultimate Everything is apublication of The StandardAdvertising Department.Members of the Missouri StateUniversity community went towww.the-standard.org to vote ontheir favorite in each category.Submissions were taken fromSeptember 1, 2009, throughSeptember 29, 2009. Thank youto all those who participated andfor your suggestions for the 2010edition of The UltimateEverything.

The Standard Advertising DepartmentStudent Media Center901 S. National Ave.Springfield, MO 65897417-836-5524

The Ultimate Everything Staff

Mikaela Buck ~ Advertising DesignerAlex Kauffman ~ Advertising RepresentativeMark Morgan ~ Advertising RepresentativeLindsay VanQuaethem ~ Advertising Intern

Lauren Welker ~ Advertising InternJeremy Wisecup ~ Advertising Designer

Jess Rollins ~ Editor in Chief

Jack Dimond ~ Faculty AdviserStephanie Jenkins ~ Advertising Manager

THE ULTIMATE EVERYTHING 3The Standard October 20, 2009






®

be seen in the First Issues of the 2009-10 Year

Balloons tied to news stands for first issue of the year

Calendar

Don’t miss out on this great opportunity for your business to be seen all over Washington University as we prepare for our first three issues of Student Life for the 2009-10 school year!

Sign up for 2 of these issues for a 5% discount.

Sign up for all 3 and get a 10% discount!(Discounts cannot be combined with other offers.)

Orientation Issue

This is your first chance to place your business in the minds (and mailboxes) of incoming students! This edition is mailed to the incoming freshman in addition to our normal campus distribution.

Comes out on July 8 Deadline to advertise is June 29

Welcome Back Issue

Our first issue of the year hits the campus before classes begin and just as students return to campus. Take advantage of this opportunity to reach students as they move into their dorm or apartment.

Comes out on August 24 Deadline to advertise is August 17

First Regular Issue

One of the most widely read all year, this issue is picked up as students head to their first day of classes for the year (or in some cases their first day of college)!

Comes out on August 26 Deadline to advertise is August 21

Rates and Mechanics (per issue)

Ad Size Size (w x h) RateFull Page 10.0˝ x 21˝ $1512Half Page 10.0˝ x 10.5˝ $756Quarter Page 4.9167˝ x 10.5˝ $378Eighth Page 4.9167˝ x 5.25˝ $189

One Spot Color: $125 Full Color: $400

e-mail pdf ads to: [email protected]

(314) 935–6713 | One Brookings Drive | Box 1039 | Saint Louis, MO 63130 | www.readallover.com

Wanna be seen every day of the month for only $350? Advertise in our Student Life 2009-10 scholastic calendar. Limited to one ad space per month. Only 10 spaces available!

Paper

2009-10 Academic Calendar

®

comes from all over

sold

The Starting Line is a resource on Wash U and St. Louis that is mailed home to the 1,500 new incoming students and their parents. This full color magazine serves as an introduction to the students’ new surroundings and your chance to make a first impression.

distributionIn addition to being mailed home to all new incoming students, the magazine will be distributed all over campus as well. The guide publishes on July 19th, so that students and their parents may review it and prepare for their August arrival. The guide will continue to serve as a university and city resource throughout the year.

Publication date:Monday, July 19th

deadline:Wednesday, June 30th

contact informationph: (314) 935–6713fax: (314) 935–5938Online: www.readallover.comE-Mail: [email protected]

Student LifeWashington University Student Media, Inc.One Brookings Drive, Box 1039330 Danforth University CenterSaint Louis, MO 63130–4899

2010 The Starting Line

Washington University

rates & mechanics Ad Size Size (WxH) Rate

Full page 10” x 11.5” $695* Half page Horizontal 10” x 5.75” $495* Vertical 4.75” x 11.5” $495*

Quarter page 4.75” x 5.75” $295*

*All prices include full colorE-Mail PDF ads to: [email protected]

cover Prices & availabilityThe magazine will have a glossy cover. The following premium positions are available on a first come, first served basis at the following rates:

Back cover: $995Inside front cover: $895Inside back cover: $795

Cover Deadline: June 15th

Ready.

Set.

WU.

The Starting LineNew student. New city. Your resource.

The

Class of 2014

is on their way!

Ready.

Set.

WU

.

The Starting LineNew student. New city. Your resource.

The

Class of 2014

is on their way!

The Starting Line is a resource to Wash U and St. Louis that is mailed to new students and their parents in preparation for their arrival in August.

It is an introduction to the 1,500 incom-ing students’ new surroundings and your chance to make a first impression.

This new color magazine will also be available on campus newsstands.

All advertising prices include full color and start at just $295!

For more details on advertising rates and sizes visit www.studlife.com/startingline or email [email protected].

Student Life Newspaper1 Brookings Drive, #1039330 Danforth University CenterSt. Louis, MO [email protected] | 314-935-6713

®

Ads booked for certain dates (Display) Date : 02/02/11 17:10Page : 1 of 3

Date Range : 07/01/09 - 07/30/09

Sorted by : Ad Columns, Ad Depth

Total

InchesCustomer Cust# Ad # Page # Ed# Ins #: Cols Inches $ Value Ad Text

MOONRISE HOTEL 743 6420 SL 2.00 2.50 5.00 60.00 Orientation Issue

(314) 685-3404 Section: Color: Page Req#: Status: OK

CANNONDALE PROPERTIES 744 6433 SL 2.00 2.50 5.00 60.00 Univ. City Property


CANNONDALE PROPERTIES 744 6432 SL 2.00 2.50 5.00 60.00 Maplewood property


TREASURE AISLES ANTIQUE ... 494 6419 SL 2.00 4.00 8.00 86.40 First 3 issues


A CUT ABOVE THE REST 178 6416 SL 2.00 4.00 8.00 96.00 Orientation Issue


WILLIAMS PHARMACY 6 6412 SL 3.00 5.00 15.00 144.00 Orientation Issue


THIRD BAPTIST CHURCH 84 6403 SL 3.00 5.25 15.75 127.57 Orientation Issue


SALON B 668 6426 SL 3.00 5.25 15.75 170.10 Orientation, WB, & First Reg I


ST. LOUIS HILLEL - S. CHEZR... 28 6425 SL 3.00 5.25 15.75 134.66 Orientation


ASSOCIATION OF CHRISTIAN... 192 6424 SL 3.00 5.25 15.75 141.75 Orientation


CATHOLIC STUDENT CENTER 23 6429 SL 3.00 5.25 15.75 141.75 Orientation



Date Range : 07/01/09 - 07/30/09


Total


FITZ'S ROOT BEER 316 6402 SL 3.00 5.25 15.75 304.55 Orientation & Welcome Back

(314) 726-9555 Section: Color: Black + 1 colors Page Req#: Spot RED Status: OK

WU - DEAN STAHL 155 6414 SL 3.00 5.25 15.75 141.75 Orientation Issue


PIZAZZ 499 6408 SL 3.00 5.25 15.75 170.10 Orientation, WB, & First Regul


BIG SHARK BICYCLE COMP... 200 6410 SL 3.00 5.25 15.75 170.10 Orientation, WB, First Regular


WU - DEPT. OF TRANSPORTA... 193 6421 SL 3.00 10.50 31.50 283.50 Orientation


BED GUY (THE) 487 6423 SL 3.00 10.50 31.50 378.00 Oreintaiton Issue 2009


REAL PROPERTY ASSOCIATES 648 6407 SL 3.00 10.50 31.50 378.00 Orientation Issue


STEVENSON'S HI-POINTE BP... 240 6413 SL 3.00 10.50 31.50 340.20 Orientation Issue


WU - DEPARTMENT OF MUSIC 122 6428 SL 3.00 10.50 31.50 269.32 Orientation & WB Issue 2009


WU - OLIN BUSINESS SCHOOL 97 6427 SL 3.00 10.50 31.50 269.32 Orientation & WB Issue 2009


BON APPETIT/WU - DINING S... 5 6438 SL 3.00 10.50 31.50 778.00 Orientation Issue

(314) 935-5028 Section: Color: PROCESS Page Req#: Process Status: OK


Date Range : 07/01/09 - 07/30/09


Total


QUADRANGLE HOUSING CO... 388 6437 SL 3.00 10.50 31.50 378.00 Orientation Issue 2009


WU - KNIGHT CENTER 745 6435 SL 3.00 10.50 31.50 269.32 Orientation & Welcome Back Iss


APPLE COMPUTER 64 6434 SL 3.00 10.50 31.50 378.00 Orientation 2009


CENTER OF CLAYTON (THE) 418 6409 SL 3.00 10.50 31.50 359.10 Orientation & Welcome Back


WU - CAREER CENTER (THE) 378 6418 SL 3.00 21.00 63.00 500.00 Orientation Issue

(314) 935-8229 Section: Color: Black + 1 colors Page Req#: Spot Color Status: OK

CENTURY ORTHODONTICS 672 6436 SL 4.00 10.00 40.00 480.00 Orientation Issue 2009


WU - OLIN LIBRARY 76 6430 SL 6.00 7.00 42.00 778.00 Orientation 2009

(314) 935-6626 Section: Color: PROCESS Page Req#: Process Color Status: OK

ALLOY MEDIA AND MARKET... 2 6431 SL 6.00 10.50 63.00 583.38 Follett "Textbooks" #876628


BEAR NECESSITIES 61 6411 SL 6.00 10.50 63.00 567.00 Orientation Issue


WU - PANHELLENIC COUNCIL 191 6422 SL 6.00 10.50 63.00 692.00 Orientation 2009

(314) 935-5923 Section: Color: Black + 1 colors Page Req#: Spot Color Status: OK

Grand Total 104.00 252.75 868.25 9,689.87 32 Insertions

32 Ads


Date Range : 07/01/10 - 07/30/10


Total


WU - DEPT. OF TRANSPORTA... 193 6937 OR 2.00 5.25 10.50 275.00 1/4 Starting Line OR Mag


WU - CALLING CENTER 512 6938 OR 2.00 5.25 10.50 275.00 1/4 Starting Line OR Mag


THIRD BAPTIST CHURCH 84 6932 OR 2.00 5.25 10.50 275.00 1/4pg Starting Line OR Mag.


TEXTBOOK GAME 740 6931 OR 2.00 5.25 10.50 295.00 1/4pg Starting Line Magazine


CITY COFFEEHOUSE & CREP... 8 6939 OR 2.00 5.25 10.50 295.00 1/4 Starting Line OR Mag


BIG SHARK BICYCLE COMP... 200 6928 OR 2.00 5.25 10.50 295.00 1/4pg Starting Line OR


ALLOY MEDIA AND MARKET... 2 6927 OR 2.00 5.25 10.50 332.50 Commerce Bank "Your Money" 925


ALLOY MEDIA AND MARKET... 2 6926 OR 2.00 5.25 10.50 332.50 Follett "Rent a Text" 926518


FITZ'S ROOT BEER 316 6940 OR 2.00 5.25 10.50 295.00 1/4 pg Starting Line OR Mag


A CUT ABOVE THE REST 178 6923 OR 2.00 5.25 10.50 295.00 Starting Line Mag 1/4 pg


PAM'S BARBER STYLING 812 6953 OR 2.00 5.25 10.50 295.00 1/4pg Starting Line Mag



Date Range : 07/01/10 - 07/30/10


Total


CLAYTON & BIG BEND SERVI... 809 6949 OR 2.00 5.25 10.50 295.00 1/4 Starting Line Mag


STEVENSON'S HI-POINTE BP... 240 6948 OR 2.00 5.25 10.50 295.00 1/4 Starting Line Mag


TREASURE AISLES ANTIQUE ... 494 6946 OR 2.00 5.25 10.50 295.00 1/4pg Starting Line OR Mag


PIZAZZ 499 6945 OR 2.00 5.25 10.50 295.00 1/4pg Starting Line OR Mag


GRACE UNITED METHODIST ... 27 6943 OR 2.00 5.25 10.50 295.00 1/4pg Starting Line OR Mag


ST. LOUIS HILLEL - S. CHEZR... 28 6920 OR 2.00 5.25 10.50 275.00 Starting Line Mag 1/4 pg


BLICK ART MATERIALS 4 6915 OR 2.00 5.25 10.50 295.00 OR Magazine 1/4 pg


CATHOLIC STUDENT CENTER 23 6917 OR 2.00 5.25 10.50 295.00 OR Starting Line Mag 1/4 pg


SAINT LOUIS SCIENCE CEN... 768 6929 OR 3.00 10.50 31.50 275.00 1/4pg Starting Line OR


WU - OLIN LIBRARY 76 6942 OR 4.00 5.25 21.00 475.00 1/2H Starting Line OR Mag


BED GUY (THE) 487 6925 OR 4.00 5.25 21.00 495.00 Starting Line Mag 1/2V



Date Range : 07/01/10 - 07/30/10


Total


WU - DEPARTMENT OF MUSIC 122 6921 OR 4.00 5.25 21.00 475.00 Starting Line Mag 1/2V


CENTER OF CLAYTON (THE) 418 6941 OR 4.00 5.25 21.00 495.00 1/2v Starting Line OR Mag


WU - DEAN STAHL 155 6935 OR 4.00 5.25 21.00 475.00 1/2V Starting Line OR mag


WU - KNIGHT CENTER 745 6936 OR 4.00 5.25 21.00 475.00 1/2v Starting Line OR Mag


GREAT CLIPS - HAMPTON & ... 811 6951 OR 4.00 5.25 21.00 495.00 1/2V Starting Line OR Mag


BEAR NECESSITIES 61 6947 OR 4.00 5.25 21.00 475.00 1/2H Starting Line Mag


WU - OLIN BUSINESS SCHOOL 97 6944 OR 4.00 5.25 21.00 475.00 1/2V Starting Line Mag


ALLOY MEDIA AND MARKET... 2 6954 OR 4.00 11.50 46.00 1,092.50 Amazon "Textbooks Pay" 932675


BON APPETIT/WU - DINING S... 5 6913 OR 4.00 11.50 46.00 795.00 OR Back Cover


METROPOLIS CONDOMINIUMS 459 6952 OR 4.00 11.50 46.00 695.00 Full Pg Starting Line Mag


APPLE COMPUTER 64 6914 OR 4.00 11.50 46.00 895.00 OR Inside Front Cover



Date Range : 07/01/10 - 07/30/10


Total


WU - CAMPUS CARD DEPT 714 6916 OR 4.00 11.50 46.00 675.00 OR Starting Lin Magazine Full


WU - STUDENT UNION 89 6918 OR 4.00 11.50 46.00 675.00 OR Starting Line Center Spread


WU - STUDENT UNION 89 6919 OR 4.00 11.50 46.00 675.00 OR Starting Line Center Spread


WU - GREEK LIFE 810 6950 OR 4.00 11.50 46.00 675.00 Starting Line Mag Full Pg


WINSLOW'S HOME 698 6924 OR 4.00 11.50 46.00 995.00 Starting Line Magazine Back Co


CLARA PROPERTIES, LLC 805 6930 OR 4.00 11.50 46.00 695.00 Starting Line First RH Page


SAINT LOUIS ART MUSEUM 283 6933 OR 4.00 11.50 46.00 675.00 Full Pg Starting Line OR Mag


WU - CAREER CENTER (THE) 378 6934 OR 6.00 21.00 126.00 675.00 Full Pg Starting Line OR Mag


Grand Total 127.00 305.00 1,052.00 19,427.50 41 Insertions

41 Ads

Creator : DragonArtdragonartz.wordpress.com

http://creativecommons.org/licenses/by-nc-sa/3.0/us/

NEW FRESHMEN

Fresh Start is a special edition of The Daily Collegian that is mailed to all incoming Universiy Park freshmen. This section will be inserted into The Daily Collegian on Wednesday, Aug. 5 and mailed to this brand new eager audience. The Fresh Start special section will not be delivered on campus. Advertising in Fresh Start is a great opportunity to reach out to thousands of potential customers and their families before they even get onto the Penn State campus! It’s a sure thing. Our independent market research found that 70 percent of incoming freshmen said they read the issue of Fresh Start they received in the mail.

MORE THAN

Are you ready for a

Fresh Start?

Fresh Start Ad Deadline:4 p.m. Wednesday, July 29

Regular Daily Ad Deadline:Monday, Aug. 3

Publication Date:Wednesday, Aug. 5

Speak with your AccountExecutive today or call

814-865-2531for more information.

123 S. Burrowes St.State College, PA 16801

ollegianC T H E D A I L Y

6000,will soon be arriving on campus for Fall

Semester. Welcome these new customers and their families with your ad in

The Daily Collegian.

“Should IAdvertise in Fresh Start?”

More than 6,000 freshmanare heading to campus forFall Semester. Let The DailyCollegian lead these newcustomers right to your door.

It’s a sure thing. Our independent market research found that 70 percent of incoming

freshman said they read the issue ofFresh Start they received in the mail.

Hit yourtarget

audience

Colleg nThe y

Colleg nThe Daily

Fresh Start is a special section published by The Daily Collegian that is mailed to allincoming University Park freshman. This section will be inserted into The Daily Collegian on Wednesday, Aug. 4 and mailed to this brand new, eager audience. ( TheFresh Start special sectionwill not be delivered on campus.)

Reach out to thousands of potential customers andtheir families before they get to the Penn State campus!

Speak with your Account Executive TODAY or call 814-865-2531 for more information. 2010

Ad Deadline: 4 p.m. Wednesday, July 28Publication Date: Wednesday, Aug. 4

Regular Deadline for The Daily Collegian applies for Wednesday, Aug. 4

Regular annual rates apply for Fresh Start and the Wednesday, Aug. 4,edition of The Daily Collegian.

Advertise in Fresh Start!

2008-2009 Advertising Rates

for The Daily Collegian

Penn State's Student Newspapersince 1887

Display Open Rate: $12.80 per column inchMonthly Discounts2 to 25.5 inches/month $12.8026 to 50.5 inches/month $11.9051 to 75.5 inches/month $11.6076 to 100.5 inches/month $11.20101 to 150.5 inches/month $10.90151 to 200.5 inches/month $10.65201 or more inches/month $10.50

Contract Rates500 or more inches annually $10.701,000 or more inches annually $10.551,500 or more inches annually $10.352,000 or more inches annually $10.203,000 or more inches annually $9.954,000 or more inches annually $9.606,000 or more inches (earned rate) $9.30

Display Classified Open Rate: $14.70Monthly DC discount rate: $12.80

Color Rate InformationColor Rates1 spot color $1502 spot colors $2173 spot colors $285

Process Color $285

Rates effective 8/16/09.

Rates subject to change.

Rates are per column inch, per issue

Tuesday Coupon Corner: $65.75

Crossword Sponsorship: $35.20

Sudoku Sponsorship: $43.50 (on Display Classified page)

Horoscope Sponsorship: $50 (on Display Classified page)

814-865-2531 2008-2009

ollegianCT H E D A I L Y

2009-2010 Advertising Rates

for The Daily Collegian

Penn State's Student Newspapersince 1887

Display Open Rate: $12.80 per column inchMonthly Discounts2 to 25.5 inches/month $12.8026 to 50.5 inches/month $11.9051 to 75.5 inches/month $11.6076 to 100.5 inches/month $11.20101 to 150.5 inches/month $10.90151 to 200.5 inches/month $10.65201 or more inches/month $10.50

Contract Rates500 or more inches annually $10.701,000 or more inches annually $10.551,500 or more inches annually $10.352,000 or more inches annually $10.203,000 or more inches annually $9.954,000 or more inches annually $9.606,000 or more inches (earned rate) $9.30

Display Classified Open Rate: $14.70Monthly DC discount rate: $12.80

Color Rate InformationColor Rates1 spot color $1502 spot colors $2173 spot colors $285

Process Color $285

Rates effective 8/16/09.

Rates subject to change.

Rates are per column inch, per issue

Tuesday Coupon Corner: $65.75

Crossword Sponsorship: $35.20

Sudoku Sponsorship: $43.50 (on Display Classified page)

Horoscope Sponsorship: $50 (on Display Classified page)

814-865-2531 2009-2010

ollegianCT H E D A I L Y

Curr Comp

DIFF %Statunits

08/04/10 08/05/09

AMOUNTNAME Units Statunits Units StatunitsAMOUNT

8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL

Comparative Data Mining ReportCollegian Inc. Page 1 of 11

2008 inches year to year

1/25/2011 2:25:59 PMUserName -candy heckard

ClientName: A Basket FullA Basket Full 11.00 0.0011.00 140.80 11.00 0.00140.8011.00TOTAL ClientName: A Basket Full

0.00 0.0011.00 11.00 140.80 11.00 11.00 140.80ClientName: A Woman's ConcernA Woman's Concern 8.00 -100.000.00 0.00 8.00 -8.00102.400.00TOTAL ClientName: A Woman's Concern

-8.00 -100.000.00 0.00 0.00 8.00 8.00 102.40ClientName: Alloy Media and MarketingAlloy Media and Marketing 138.00 -8.70126.00 1845.90 138.00 -12.002265.30126.00TOTAL ClientName: Alloy Media and Marketing

-12.00 -8.70126.00 126.00 1845.90 138.00 138.00 2265.30ClientName: American Campus CommunitiesAmerican Campus Communities 0.00 100.0031.50 313.43 0.00 31.500.0031.50TOTAL ClientName: American Campus Communities

31.50 100.0031.50 31.50 313.43 0.00 0.00 0.00ClientName: Appalachian Ski & OutdoorAppalachian Ski & Outdoor 0.00 100.0031.50 337.05 0.00 31.500.0031.50TOTAL ClientName: Appalachian Ski & Outdoor

31.50 100.0031.50 31.50 337.05 0.00 0.00 0.00ClientName: Associated Student ActivAssociated Student Activ 244.00 -25.82181.00 1896.68 244.00 -63.002414.32181.00TOTAL ClientName: Associated Student Activ

-63.00 -25.82181.00 181.00 1896.68 244.00 244.00 2414.32

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




ClientName: Aux & Business Services 10-11Aux & Business Services 10-11

0.00 100.00103.00 1024.85 0.00 103.000.00103.00

TOTAL ClientName: Aux & Business Services 10-11103.00 100.00103.00 103.00 1024.85 0.00 0.00 0.00

ClientName: Bells Greek PizzaBells Greek Pizza 0.00 100.0010.00 128.00 0.00 10.000.0010.00TOTAL ClientName: Bells Greek Pizza

10.00 100.0010.00 10.00 128.00 0.00 0.00 0.00ClientName: Bryce Jordan Ctr ConcertsBryce Jordan Ctr Concerts 0.00 100.00315.00 3524.50 0.00 315.000.00315.00TOTAL ClientName: Bryce Jordan Ctr Concerts

315.00 100.00315.00 315.00 3524.50 0.00 0.00 0.00ClientName: C E R AC E R A 18.00 75.0031.50 487.05 18.00 13.50230.4031.50TOTAL ClientName: C E R A

13.50 75.0031.50 31.50 487.05 18.00 18.00 230.40ClientName: Campus Media Group, IncCampus Media Group, Inc 0.00 100.0060.00 1164.00 0.00 60.000.0060.00TOTAL ClientName: Campus Media Group, Inc

60.00 100.0060.00 60.00 1164.00 0.00 0.00 0.00ClientName: Career Serv 09-10Career Serv 09-10 252.00 -100.000.00 0.00 252.00 -252.002646.000.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




TOTAL ClientName: Career Serv 09-10-252.00 -100.000.00 0.00 0.00 252.00 252.00 2646.00

ClientName: Career Services 10-11Career Services 10-11 0.00 100.00126.00 1323.00 0.00 126.000.00126.00TOTAL ClientName: Career Services 10-11

126.00 100.00126.00 126.00 1323.00 0.00 0.00 0.00ClientName: Cartridge World SCCartridge World SC 7.50 0.007.50 89.25 7.50 0.0096.007.50TOTAL ClientName: Cartridge World SC

0.00 0.007.50 7.50 89.25 7.50 7.50 96.00ClientName: CATACATA 11.00 0.0011.00 140.80 11.00 0.00140.8011.00TOTAL ClientName: CATA

0.00 0.0011.00 11.00 140.80 11.00 11.00 140.80ClientName: Center for Performing ArtCenter for Performing Art 126.00 0.00126.00 1570.20 126.00 0.001285.20126.00TOTAL ClientName: Center for Performing Art

0.00 0.00126.00 126.00 1570.20 126.00 126.00 1285.20ClientName: Center For Women StudentsCenter For Women Students 8.00 87.5015.00 192.00 8.00 7.00102.4015.00TOTAL ClientName: Center For Women Students

7.00 87.5015.00 15.00 192.00 8.00 8.00 102.40ClientName: Centre PeaceCentre Peace 4.00 0.004.00 51.20 4.00 0.0047.604.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




TOTAL ClientName: Centre Peace0.00 0.004.00 4.00 51.20 4.00 4.00 47.60

ClientName: CrispCrisp 0.00 100.0031.50 591.85 0.00 31.500.0031.50TOTAL ClientName: Crisp

31.50 100.0031.50 31.50 591.85 0.00 0.00 0.00ClientName: Custom AlterationsCustom Alterations 0.00 100.004.00 51.20 0.00 4.000.004.00TOTAL ClientName: Custom Alterations

4.00 100.004.00 4.00 51.20 0.00 0.00 0.00ClientName: Custom Shoe RepairCustom Shoe Repair 0.00 100.004.00 51.20 0.00 4.000.004.00TOTAL ClientName: Custom Shoe Repair

4.00 100.004.00 4.00 51.20 0.00 0.00 0.00ClientName: Dirt BustersDirt Busters 2.00 -100.000.00 0.00 2.00 -2.0025.600.00TOTAL ClientName: Dirt Busters

-2.00 -100.000.00 0.00 0.00 2.00 2.00 25.60ClientName: Fullington TrailwaysFullington Trailways 0.00 100.0028.50 556.15 0.00 28.500.0028.50TOTAL ClientName: Fullington Trailways

28.50 100.0028.50 28.50 556.15 0.00 0.00 0.00ClientName: Giant FoodsGiant Foods 63.00 0.0063.00 955.95 63.00 0.001015.8063.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




TOTAL ClientName: Giant Foods0.00 0.0063.00 63.00 955.95 63.00 63.00 1015.80

ClientName: Herwig'sHerwig's 11.00 0.0011.00 140.80 11.00 0.00140.8011.00TOTAL ClientName: Herwig's

0.00 0.0011.00 11.00 140.80 11.00 11.00 140.80ClientName: Info Tech ServicesInfo Tech Services 252.00 -100.000.00 0.00 252.00 -252.003080.000.00TOTAL ClientName: Info Tech Services

-252.00 -100.000.00 0.00 0.00 252.00 252.00 3080.00ClientName: Intercollegiate Athletics10-11Intercollegiate Athletics10-11

0.00 100.00126.00 1197.00 0.00 126.000.00126.00

TOTAL ClientName: Intercollegiate Athletics10-11126.00 100.00126.00 126.00 1197.00 0.00 0.00 0.00

ClientName: Intercollegiate Athletics2010Intercollegiate Athletics2010

94.50 -100.000.00 0.00 94.50 -94.501057.200.00

TOTAL ClientName: Intercollegiate Athletics2010-94.50 -100.000.00 0.00 0.00 94.50 94.50 1057.20

ClientName: Kaplan Test Prep & AdmissionsKaplan Test Prep & Admissions

40.00 -100.000.00 0.00 40.00 -40.00422.000.00

TOTAL ClientName: Kaplan Test Prep & Admissions-40.00 -100.000.00 0.00 0.00 40.00 40.00 422.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




ClientName: Keystone MinisteriesKeystone Ministeries 18.00 -33.3312.00 153.60 18.00 -6.00230.4012.00TOTAL ClientName: Keystone Ministeries

-6.00 -33.3312.00 12.00 153.60 18.00 18.00 230.40ClientName: Lantrix, IncLantrix, Inc 0.00 100.0027.00 603.60 0.00 27.000.0027.00TOTAL ClientName: Lantrix, Inc

27.00 100.0027.00 27.00 603.60 0.00 0.00 0.00ClientName: Lion and Cub ClothingLion and Cub Clothing 0.00 100.0010.00 266.00 0.00 10.000.0010.00TOTAL ClientName: Lion and Cub Clothing

10.00 100.0010.00 10.00 266.00 0.00 0.00 0.00ClientName: Lion LineLion Line 0.00 100.0031.50 302.40 0.00 31.500.0031.50TOTAL ClientName: Lion Line

31.50 100.0031.50 31.50 302.40 0.00 0.00 0.00ClientName: Local Transient 2010-11Local Transient 2010-11 0.00 100.0010.00 112.00 0.00 10.000.0010.00TOTAL ClientName: Local Transient 2010-11

10.00 100.0010.00 10.00 112.00 0.00 0.00 0.00ClientName: Madisons Hat'rMadisons Hat'r 0.00 100.008.00 102.40 0.00 8.000.008.00TOTAL ClientName: Madisons Hat'r

8.00 100.008.00 8.00 102.40 0.00 0.00 0.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




ClientName: McKinney Properties IncMcKinney Properties Inc 0.00 100.0031.50 337.05 0.00 31.500.0031.50TOTAL ClientName: McKinney Properties Inc

31.50 100.0031.50 31.50 337.05 0.00 0.00 0.00ClientName: McLanahan's Self ServiceMcLanahan's Self Service 63.00 -100.000.00 0.00 63.00 -63.00959.100.00TOTAL ClientName: McLanahan's Self Service

-63.00 -100.000.00 0.00 0.00 63.00 63.00 959.10ClientName: Media XMedia X 0.00 100.0063.00 922.95 0.00 63.000.0063.00TOTAL ClientName: Media X

63.00 100.0063.00 63.00 922.95 0.00 0.00 0.00ClientName: Nittany NotesNittany Notes 16.50 0.0016.50 176.55 16.50 0.00176.5516.50TOTAL ClientName: Nittany Notes

0.00 0.0016.50 16.50 176.55 16.50 16.50 176.55ClientName: Noll LabNoll Lab 15.00 0.0015.00 477.00 15.00 0.00178.5015.00TOTAL ClientName: Noll Lab

0.00 0.0015.00 15.00 477.00 15.00 15.00 178.50ClientName: Northland Recreation CentNorthland Recreation Cent 4.00 -100.000.00 0.00 4.00 -4.0051.200.00TOTAL ClientName: Northland Recreation Cent

-4.00 -100.000.00 0.00 0.00 4.00 4.00 51.20

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




ClientName: P2P Computer SolutionsP2P Computer Solutions 15.00 -100.000.00 0.00 15.00 -15.00153.600.00TOTAL ClientName: P2P Computer Solutions

-15.00 -100.000.00 0.00 0.00 15.00 15.00 153.60ClientName: Penn State Bookstore/Fisher AssocPenn State Bookstore/Fisher Assoc

63.00 -100.000.00 0.00 63.00 -63.00642.600.00

TOTAL ClientName: Penn State Bookstore/Fisher Assoc-63.00 -100.000.00 0.00 0.00 63.00 63.00 642.60

ClientName: Penns CavePenns Cave 0.00 100.0010.50 134.40 0.00 10.500.0010.50TOTAL ClientName: Penns Cave

10.50 100.0010.50 10.50 134.40 0.00 0.00 0.00ClientName: Philly Pretzel FactoryPhilly Pretzel Factory 6.00 -100.000.00 0.00 6.00 -6.0076.800.00TOTAL ClientName: Philly Pretzel Factory

-6.00 -100.000.00 0.00 0.00 6.00 6.00 76.80ClientName: Prepaid National Direct 2011Prepaid National Direct 2011

0.00 100.0063.00 1015.80 0.00 63.000.0063.00

TOTAL ClientName: Prepaid National Direct 201163.00 100.0063.00 63.00 1015.80 0.00 0.00 0.00

ClientName: PS Golf CoursesPS Golf Courses 16.00 0.0016.00 204.80 16.00 0.00153.6016.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




TOTAL ClientName: PS Golf Courses0.00 0.0016.00 16.00 204.80 16.00 16.00 153.60

ClientName: PSU Know HowPSU Know How 55.00 25.4569.00 1150.50 55.00 14.00788.0069.00TOTAL ClientName: PSU Know How

14.00 25.4569.00 69.00 1150.50 55.00 55.00 788.00ClientName: Rita's Water IceRita's Water Ice 10.00 0.0010.00 128.00 10.00 0.00128.0010.00TOTAL ClientName: Rita's Water Ice

0.00 0.0010.00 10.00 128.00 10.00 10.00 128.00ClientName: State TheatreState Theatre 24.00 -50.0012.00 128.40 24.00 -12.00256.8012.00TOTAL ClientName: State Theatre

-12.00 -50.0012.00 12.00 128.40 24.00 24.00 256.80ClientName: Student Book StoreStudent Book Store 94.50 -33.3363.00 674.10 94.50 -31.50996.9863.00TOTAL ClientName: Student Book Store

-31.50 -33.3363.00 63.00 674.10 94.50 94.50 996.98ClientName: Subway RestaurantSubway Restaurant 0.00 100.0010.00 107.00 0.00 10.000.0010.00TOTAL ClientName: Subway Restaurant

10.00 100.0010.00 10.00 107.00 0.00 0.00 0.00ClientName: Sydney MacSydney Mac 8.00 -100.000.00 0.00 8.00 -8.00102.400.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




TOTAL ClientName: Sydney Mac-8.00 -100.000.00 0.00 0.00 8.00 8.00 102.40

ClientName: Tan MattersTan Matters 6.00 -100.000.00 0.00 6.00 -6.0076.800.00TOTAL ClientName: Tan Matters

-6.00 -100.000.00 0.00 0.00 6.00 6.00 76.80ClientName: Ultimate TansUltimate Tans 28.00 7.1430.00 534.75 28.00 2.00299.6030.00TOTAL ClientName: Ultimate Tans

2.00 7.1430.00 30.00 534.75 28.00 28.00 299.60ClientName: Univ Health ServicesUniv Health Services 0.00 100.0015.00 160.50 0.00 15.000.0015.00TOTAL ClientName: Univ Health Services

15.00 100.0015.00 15.00 160.50 0.00 0.00 0.00ClientName: We Wash ItWe Wash It 15.00 -100.000.00 0.00 15.00 -15.00192.000.00TOTAL ClientName: We Wash It

-15.00 -100.000.00 0.00 0.00 15.00 15.00 192.00ClientName: Webster's Bookstore CaféWebster's Bookstore Café 11.00 -100.000.00 0.00 11.00 -11.00140.800.00TOTAL ClientName: Webster's Bookstore Café

-11.00 -100.000.00 0.00 0.00 11.00 11.00 140.80ClientName: Woman's Health/ExerciseWoman's Health/Exercise 15.00 -100.000.00 0.00 15.00 -15.00178.500.00

Curr Comp

DIFF %Statunits

08/04/10 08/05/09


8/4/2010 8/5/2009Curr

Comparative

Comp

StatunitsDIFF VAL




TOTAL ClientName: Woman's Health/Exercise-15.00 -100.000.00 0.00 0.00 15.00 15.00 178.50

REPORT TOTAL

Ledger Code: - APubs: - TDCTransactions: - 100,101,102,109,300,301,104,106,220,103,107, 200

208.00 11.731981.00 1981.00 25464.66 1773.00 1773.00 20994.85

The Daily CollegianWednesday, Aug. 4 , 2010

FRESH START

Steph Witt/Collegian

WEDNESDAY, AUG. 5, 2009THE DAILY COLLEGIAN | PUBLISHED INDEPENDENTLY BY STUDENTS AT PENN STATE

I DON’T MEAN TOSCARE YOU,DEAR FRESH-

man, but PennState can eat youalive.

I’ve seen many afreshman — somefriends included —fall victim to PennState’s viciousjaws.

They stumbleinto a frighteningcycle — one thatstarts with eating wraps from FreshExpress every night alone in an EastHalls dorm room. The next phaseincludes doing laundry on a Fridaynight. Then there’s the insatiabledesire to go home every weekend —even if it means a five-hourGreyhound trip.

Don’t let it happen to you.Three years ago, I graduated from

a high school where many of the grad-uating students came to Penn State.Now that same class is entering sen-ior year.

Some of us are entering this yearwith a few flesh wounds. Others of usare becoming seniors unscathed bythe first three years of college. Andstill others aren’t in State College any-more, after deciding Happy Valley justwasn’t happy enough.

Here’s the key to making sure itdoesn’t happen to you: Get involved.

Some of you will be lucky to meet adorm full of people you’ll befriend.Sorry, but others of you won’t.

No matter what your interests are,there’s something here for you. Youjust have to find it.

Interested in body painting?There’s a Body Painters Guild.

Like Bigfoot? Yup, there’s a BigfootSociety.

Fan of Pittsburgh sports teams?Join Penn State’s Pittsburgh FanClub.

Whatever your interests are —

from greek life to campus biblegroups to Bigfoot — you can find peo-ple here who share the same passion.

For me, those people toil all after-noon in a basement office devoid ofsunlight debating comma rules andputting out a professional-quality dailynewspaper.

I couldn’t be happier.It’s easy to look back as a senior

and see that it wasn’t classes or cam-pus living that became the most form-ative experiences of my collegecareer. I’ve realized it’s a studentorganization that has shaped me dur-ing these college years. For me, it’sthe Collegian.

I hope you have that same kind ofexperience in whatever your interestis. And that’s where we at theCollegian come in.

The newsprint on your fingertipsright now is from Fresh Start, a mag-azine we publish each year formallywelcoming hordes of freshmen to ourcampus.

The articles are written by students

who have experienced the same thingsyou will when you get to campus. We’lltell you what you need to know beforeyou get here and what to do afteryou’ve moved into your dorm room.

Trust us, we’ve been there before.Every day the Collegian documents

what happens at Penn State and inState College. We’ll showcase studentgroups, give you sports updates andtell you about events on campus anddowntown.

Check our award-winning Web siteto keep up with breaking news, towatch videos and to view photo gal-leries.

If you like what you’re seeing in theCollegian, at Penn State or downtown— or if you don’t — write us a letter tothe editor. We’d be happy to have youjoin the conversation.

The countdown to the first day ofclasses is on.

Along with checking everything offon your packing list (there’s a list inthe magazine in case you don’t haveone), be sure to read Fresh Start. And

make sure to tuck this magazine intoyour backpack to take to Penn Statewith you.

Fresh Start is chock full of every-thing from where to study, how to getaround campus and an events calen-dar — all are ready to be clipped outand tacked onto your bulletin board.

When you get here, get involved.Read your daily campus newspaper.Be sure to pick up Venues, your week-end preview magazine. It’ll be tuckedinside the Collegian every Thursday.

Find something you love, find peo-ple you love.

And if you do, I promise that threeyears from now, you’ll enter senioryear at Penn State without a scratch.

Rossilynne Skena is a senior majoring injournalism and women’s studies and is TheDaily Collegian’s editor in chief. Her e-mailaddress is [email protected].

By Rossilynne Skena

MY OPINION

Editor: Involvement the key to college

Division 4 – Best Sales Increase of a Special Section – 4c Strategies: ATTITUDE Every second summer session, The Daily Collegian begins publishing daily. The initial quotas are unintimidating at 30, 40, 60 inches. It allows the new business manager to calmly develop her strategic direction for the new academic year. But by the fifth week, the BM and the characteristically small summer sales force face their greatest challenge – Fresh Start. Fresh Start is our special, annual publication that is mailed to all incoming University Park freshman. It’s a favorite among new students – over 70 percent of incoming freshman report to have read the issue of Fresh Start they received in the mail. And it’s a moneymaker for the paper. It can set the Business Division for a strong or mediocre fall semester. Last year’s team sold 1,635 inches. It was a seemingly impossible goal. We had a team of seven (including the BM) selling this summer. Not the 20+ sales force we typically have in the fall and spring semesters. So we had to focus on this publication from Day 1. And we did. The quota was written on every weekly meeting agenda, featured on whiteboards within the office, and we discussed selling points and strategies weekly. We also made a commitment to highlight the small successes we earned each day. Because if we began the tremendous Fresh Start effort defeated from daily quotas and operations, success would be difficult. So we publicly shared our successes by writing them on our office success board. It instilled the attitude of focusing on the positives. And we did finish in the positive – mentally and financially. Some may argue attitude isn’t a valid strategy. But I passionately counter it is. As the sales mongers we all are, we know that “impossible” must be removed from our vocabularies entirely. And that’s an attitude shift. Focusing on the positives and facing each day with shear determination will lead to success. It at least inspired our $5,041.60 increase. Kelsey Thompson Collegian Inc. Business Manager

T H E D A I L Y

ollegianJames Building 123 S. Burrowes St. University Park, Pa. 16801 • • • www.collegian.psu.edu

News: (814) 865-1828Fax: (814) 863-1126

Business: (814) 865-2531Fax: (814) 865-3848

®

Best Sales Increase of a Special SectionWashington University in St. LouisStudent Life Newspaper

As a newspaper that generates an average of $2,000 per issue on our regular issues, we heavily rely on a few of our annual special sections that generate considerably more. Our summer orientation issue has always been a big revenue generator, averaging around $16,000 in sales every year. However in 2009, due to the economy, only $9,689.87 in sales was generated. (Please see attached graph showing year-to-year orientation issue sales from 2006-2010.) Shortly after, we began planning an overhaul of the orientation issue. We decided to completely change the format of the issue. It went from our standard broadsheet format to a magazine format with a glossy cover and higher quality newsprint with full color throughout the inside pages. We included full color in the cost instead of charging extra for it and actually reduced the rates compared to what they were for the 2009 issue. Customers could now purchase a full color quarter page ad ($295) in the 2010 issue for less than a quarter page black and white ad ($378) in the 2009 issue. (Please see attached sales sheets from both years for full rate comparison.) We also gave the magazine a new name. No longer was it just the Student Life Orientation Issue, it was now the Starting Line since it is geared toward incoming freshman getting ready to embark on their first year of college.

In order to sell the new format to customers, we printed up color post cards to mail them to clients with a mock up of the front cover playing up the free color and the starting price and directing them to our online rates to get more details. To follow up we emailed them the flyer with the full details on it.

We knew selling the new format to customers without anything to show how the finished product would look would be a challenge. We were extremely pleased to find out it was one we would overcome with a 50% sales increase from 2009 to 2010. Not only did the $19, 427.50 in sales beat 2009, it takes the record for the most sales generated for the orientation issue ever! It was such a success we have already begun putting out informa-tion for the Finish Line, formerly known as the Student Life Commencement Issue, geared toward graduating seniors.

®

CNBAM Entry Best Sales Increase of a Special Section Tim Gheen UNC Charlotte – University Times

The goal every issue is to outsell the previous year’s issue and this year we not

only outsold the Survival Guide we crushed last year’s number by more than

33%! I am proud to say we achieved this success though the efforts of a

dedicated, hard working and persistent staff. The academic year was coming to

a close and it would have been easy to let sales slip and focus only on summer’s

quick approach. Thankfully, our account executives did not let that happen, but

continued to press for sales and work diligently on surpassing the sales goal for

the 2010 Survival Guide issue.

One tool we used to stay on tract was the sales checklist. With so much going

on at the end of the semester, the checklists were vital in helping keep our reps

on top of each sale. The checklists helped the reps gauge their progress with

each client and had important objectives on it such as signature obtained,

production request filled, and ad received. These checklists were also important

for me and our advisor to keep track of what we still needed from each client. By

using the checklists, my advisor and I were able to avoid hunting down ads or

retrieving signatures once the account executives had left for the summer. Also,

the checklists motivated the reps to sell more by serving as a reminder that they

had a paycheck at stake. It was clear to the account executives that the

objectives on the checklist had to be completed in order for them to earn

commission the sales they made.

We also got an early start on selling for the Survival Guide this year. We usually

start about a month before the end of the semester, but this year a few of the

account executives took on the challenge a bit earlier and it paid off. The early

start gave them time to make more sales and gave them ample time to collect all

they necessary documentation required on the checklists. This allowed for a less

stressful, more organized, and more successful workflow for our reps.

The continued persistence of the account executives through the last weeks of

the school year was also a major contributing factor for boasting a 33.45%

increase in our 2010 Survival Guide’s numbers. They put in a lot of work selling

the issue and making sure all of the items on their checklist were completed.

Despite the fact summer break was just around the corner, the students never

lost sight of the job at hand. They continued to follow up on leads, work with

clients and the design team to ensure all the ads were up to the expected

standards, and complete all the required paperwork for each sale. Due to their

persistence the Survival Guide went smoothly and successfully.

The way we performed this year for our Survival Guide, dramatically increasing

sales from last year, is definitely a tribute to the hard work and determination put

forth by the sales team. We certainly plan to expand on the trend of increasing

our special section sales by implementing some of the procedures we used this

year and by trying new methods. I have every confidence our team will continue

to make it happen.

33.45% Increase

0 5000 10000 15000 20000 25000

2009

2010

2009 2010

Survival Guide 15342.25 20475.5

Survival Guide 2009 vs 2010

Documents

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