Study Proves ASEA’s Athletic-Boosting Effects

FREECOPY

INSI

DE “Mom was right”

“My testing confirms that ASEA helps me train and perform at higher levels than without.”

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“ASEA keeps me going” “I live a life I love and ASEA helps me make it happen.”

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6 Things Athletes Should Look For Read how ASEA provides comprehensive support in six key areas.

IT HAS ONLY BEEN RECENTLY that scientists have discovered the importance of Redox Signaling molecules in the body, and the particular importance of these molecules for athletes. Up to now, it has not been possible to produce stable mixtures of these molecules outside the body. ASEA is the first and only stable, perfectly balanced formulation of these reactive molecules that exists outside the body, a breakthrough for athletic performance once thought impossible.

In order to determine the effect of ASEA on athletes, an independent laboratory tested the performance of healthy athletes in a strenuous endurance test (VO

2 max) designed to

measure oxygen intake, CO2 build-up and heart rate.

The results were extraordinary. After only two weeks of ASEA supplementation, the athletes experienced a large increase in their time to VT (ventilatory threshold—the time it takes to hit the “runner’s wall”), increasing their exertion before encountering their VT by an average of 12%. In fact, some athletes increased their power output and endurance over 30%! The participants also reported a reduction in their average heart rate, fatigue rates and soreness.

ASEA is currently working with hundreds of athletes, including professionals, semi-professionals, collegiate and amateurs. ■

As an athlete, you love to perform your best. But sometimes it’s hard to improve on what you do. It seems you’ve achieved your limit.

And you’re getting older, so the chances of improving get slimmer every day.

You’ve also probably tried dozens of the hundreds of athletic supplements that line the store shelves. They all claim to do this and give you that, but

it all feels like hype.

So you’ve hit your athletic ceiling, and that’s it? It doesn’t have to be that way.

ASEA IS THE ORIGINAL AND ONLYASEA was developed in response to the limits previously imposed by nature and time. Unlike any other type of supplement, ASEA truly can enhance your body’s performance and how it recovers from strenuous athletic activity.

So what exactly is ASEA, you ask? ASEA is the original and only Redox Signaling product available today, which means it provides the body with two perfectly balanced sets of reactive molecules—the same molecules produced naturally by the mitochondria in every cell of the human body.

These vitally important signaling molecules support the production of the ATP energy that fuels our cells, help activate antioxidants, slow cellular damage, enhance crucial cellular communication, and speed the healing response.

“These are all functions critical to athletic performance, endurance and recovery,” says Bruce Call, ASEA’s VP Marketing. “And because of its unique formulation, ASEA can help athletes in all these areas.”

RAMPING UP REDOX SIGNALINGRedox Signaling is an emerging science, and only recently have scientists discovered the importance of these reactive molecules in the body. The research has clearly demonstrated that the key to protecting, repairing and replacing cells is this specialized class of Redox Signaling molecules.

The problem is that as we age, our bodies become less efficient in this process. In fact, while very young children operate at nearly 100% efficiency in what scientists call “the healing response,” a 70 year-old is operating at only 10% efficiency.

“Athletes are no different from other people,” explains Dr. Gary Samuelson, Atomic/Medical Physicist. “As they age and as the wear

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*ASB203*ASB203

Volume 1.1 • © Sound Concepts 2011

ASEA DeliversHuge Athletic AdvantageOriginal Redox Signaling product enhances key areas of athletic performance

ASEA Delivers Huge Athletic Advantage — Continued on page 2

SCIENTIFICALLY SUPPORTED

ASEA is based on more than 16 years of foundational research, making it a safe and natural way to help your body function as it should. Additional trials have proven its ability to improve athletic performance in various ways.

REPORT

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Athletic AdvantageREPORTpage 2

by Craig Stanton, Professional Driver, Grand Am Rolex Series and ALMS Series

I train between 20-40 hours a week when I am not racing and so recovery is crucial for me. If I can make even small changes, it will impact lap times and my overall outcome in races. The quicker I can recover, the quicker I can get on to my next workout, and the more workouts I can have. As this is my profession, it is crucial for me to recover in a healthy way. I quickly noticed that my recovery, my balance, my focus, and my clarity all improved while drinking ASEA. This was huge for me. I feel that ASEA activates the antioxidants at the cellular level—which, again, is huge for me. As a driver it is 130-145 degrees in the car. I experience a lot of heat and am exposed to paint and toxins regularly. I love the fact that ASEA activates the body’s own antioxidants and helps to rid the free radicals from my system. I have noticed a dramatic difference in my day to day recovery. ASEA has been a game changer for me! ■

“A game changer”

by Kathy Jarvis, Professional Stunt Woman

My career is performing stunts for feature films, television programs, commercials and music videos. I travel a lot for work and I have uprooted myself from my home in Park City, Utah to take on a full season of dirt oval racing in the Midwest. I currently

am ranked in the top 10 in UMP points in the state of Michigan and in the top 10% of UMP racers in the country. When I am drinking ASEA daily I find my performance in my racecar is better. I am happier and less stressed. ASEA also helps me lead a busy life from jumping off buildings to speaking engagements, to racing every Friday and Saturday night and working daily on the mechanics of my racecar. ASEA keeps me going and helps me do what’s required of a top-level athlete. I live a life I love and ASEA helps me make it happen. ■

“ASEA keeps me going”

ASEA Delivers Huge Athletic Advantage Continued from page 1

by Lee Taft, Professional Strength and Conditioning Coach

My brother-in-law, Al Fredette, introduced me to ASEA. Al is the father of BYU standout basketball player and the number 10 overall pick in 2011 NBA draft of the Sacramento Kings, Jimmer Fredette. After many months of research I realized ASEA was something I totally trusted and needed to take myself. Before I started taking it I was fortunate enough to have a sit down meeting with Dr. Gary Samuelson, Atomic/Medical Physicist, and Bruce Call, ASEA VP, Marketing. After meeting with Dr. Samuelson and Bruce I started taking ASEA and haven’t looked back.

ASEA has been a remarkable product for me. I am a fitness enthusiast, strength and conditioning coach, and basketball coach. My day pretty

much revolves around being physically fit and active. Although I have always been in good shape I could start to feel a decline in my ability to push through hard workouts. I started to fatigue much earlier than I did years ago. I just accepted it and worked hard but for much shorter times.

When I started taking ASEA, believe it or not, it was roughly the fourth day of taking ASEA when I noticed my workouts were so much more enduring. I literally was doing 6 to 8 more sets total than I had been doing over the past 10 years. One exercise in particular proved to me I was on to something by taking ASEA. I normally did 3 sets of roughly 8 to 10 repetitions of a challenging form of Chain Pull Ups. After taking ASEA for about 3 weeks I was routinely doing 5 sets of 10 to 12 reps. This in turn increased my strength levels due to more exposure to training, my endurance was around 25% to 30% greater, and my recovery after the workout was

so much faster. Plus, the next day my soreness was barely noticeable.

ASEA is going to change lives. I have been in fitness for over 23 years and have seen many products come and go. ASEA gets to the core of health and gives the body what it needs to be resilient and strong. I strongly recommend it for athletes of all ages and abilities! ■

“ASEA gets to the core of health.”

and tear on their bodies increases, they are less efficient at producing these crucial Redox Signaling molecules. They need help.”

THE SCIENCE SAYS “YES”Until now, scientists have not been able to create a mixture of Redox Signaling molecules that could remain stable outside the body. But ASEA has changed that. As the world’s original and only stable Redox Signaling supplement, ASEA is an innovation that existed only in imagination.

“It has been very difficult to achieve a stable formulation that retains the Redox Signaling effects,” says Dr. Samuelson. “But in ASEA, we have that, and now athletes everywhere know they can significantly increase their levels of these vital molecules for superior performance.”

Those using ASEA have definitely noticed that jump in performance. And scientific evaluation agrees. In fact, a recent lab trial measured the performance of healthy athletes in a strenuous endurance test (VO

2 max)

designed to measure oxygen intake, CO2 build-up and heart rate.

“The results were fantastic,” explains Dr. Samuelson. “These athletes took ASEA for only two weeks, yet all the key performance markers improved drastically.” These areas included ventilatory threshold (VT), power output and endurance, heart rate and fatigue.

TURNING HEADSNot surprisingly, it’s not just ASEA insiders who are noticing the benefits

of this extraordinary product. ASEA has been reviewed on the popular cycling website www.bicycle.net, and Road Bike Action magazine recently detailed a 3-month study of cyclists using ASEA. The trial results were exactly in line with the company’s own research.

What do these results mean? The magazine translates them into plain English: “We could pedal harder for longer and recover from repeated, 100-percent efforts in ridiculously short intervals.”

THE CONSENSUS IS OVERWHELMINGThe science shows it works. World-class athletes are using it. And thousands of others across the globe are reporting remarkable benefits.

“The results are in, and the consensus is overwhelming—ASEA simply works wonders to enhance athletic performance,” says Verdis Norton, founder of the company. “We’re extremely excited about ASEA and what it means for athletes everywhere.” ■

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page 3Athletic AdvantageREPORT

“Mom was right”

by Cody Waite, Professional Xterra Racer

As a professional endurance athlete (finishing among the top 15 in the world earlier this year in the Elite Men’s ITU Off-Road Triathlon World Championships in Spain) I am always looking for an advantage to help me train more, train harder, and recover faster. My mother introduced me to ASEA about a year ago. At first I was skeptical that ASEA could back up what she claimed it could do, but I knew I had to at least try it. I am extremely attentive to detail and know how my body performs on a daily basis. Having kept training logs for every year of my life since I was 16 I knew I could put ASEA through a pretty solid “self test” to see if it’s for real. After performing several training sessions over a handful of weeks on the bike and run, both with and without ASEA, I can attest to lower training heart rates along with more power and speed at the same heart rates with the addition of ASEA. Perhaps even more importantly, I have found ASEA to really boost my immune system system; I haven’t missed a single day of training in the 12 months that I have been on the product. This is a huge advantage for endurance athletes! My testing confirms that ASEA helps me train and perform at higher levels than without. ASEA is an important part of my daily regimen as I continue to train for the upcoming Canadian and USA Championships as well as the World Championships in which I hope to place amongst the top 10 in the world in off-road triathlon. ■

I have always been interested in health and

the idea of how science can be used to further our understanding of the body’s processes. And as an atomic/medical physicist, I deal with health issues a bit differently. I examine them on an atomic

level—how atoms and molecules interact, and how these processes contribute to the health of the entire body.

Some time back, I began to grasp the importance for us to understand that symptoms of any health condition occur because of what is happening at the cellular and sub-cellular level. And this is particularly true for athletes and how they perform.

THE REDOX SIGNALING IMBALANCEAt the core of the discussion on how to help an athlete’s body improve its performance and recovery is the balance of Redox Signaling molecules. The imbalance of Redox Signaling molecules in the body is usually caused by some form of cellular disruption. This could include the presence of bacteria, toxins, and so forth. In the case of athletes, this imbalance could be the result of the extreme nutritional deficiencies created by intense, strenuous exercise, as well as other factors.

Continued strenuous exertion disrupts the complex metabolic interactions of the cell—all the way down to the mitochondria, which are the organelles that produce most of the Redox Signaling molecules found in the body. Believe it or not, Redox Signaling molecules are a “helpful” category of oxidants that signal to the cell’s nucleus that something is wrong. The nucleus can then activate the respective genes to initiate whatever process is needed to repair and protect the cell.

MORE RESEARCH WILL YIELD MORE BENEFITSSimply put, Redox Signaling cells are fundamental to life. In fact, every form of life—not just humans—uses Redox Signaling molecules to detect and repair cellular damage. But what does this mean for athletes?

It’s a great question. Clearly athletes are experiencing tremendous benefits, and because the science on Redox Signaling is quite young—about 10 years old—there is likely much more we will learn about Redox Signaling and how it benefits athletes. And science is responding. With such compelling findings to date, there are literally hundreds of studies on Redox Signaling currently underway. I expect that number to continue growing.

ASEA PROVIDES MORE FOR ATHLETESAthletes know they require a different level of care. They often need different nutrients, and they need them in higher amounts. They need to care for their bodies differently than others. They have to pay more attention to their bodies because of the wear and tear.

And that’s why ASEA is such an ideal supplement for athletes. It is the only product that can provide athletes with an outside source of Redox Signaling molecules. Consuming ASEA can help address the imbalance of Redox Signaling in the cells, and consequently help improve the strength, energy, recovery, and overall performance of an athlete. We’ve seen it in clinical trials, and the outside research supports it as well.

ASEA takes care of your cells, which in turn boosts the performance of the human body. From a scientific perspective, that should mean a lot for athletes. ■

Atomic/Medical Physicist Gary Samuelson says Redox Signaling at core of athletic performance

Science Supports

ASEA for AthletesASEA is the world’s first and only stable formulation of the same Redox Signaling molecules found in the human body.

This means athletes won’t find a product like ASEA anywhere else.

THE FIRST AND ONLY

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Athletic AdvantageREPORTpage 4

For additional copies of this newspaper visit www.ASEAstore.com or call 1.888.285.6320.

©Copyright 2011 Sound Concepts. These statements have not been evaluated by the FDA. These programs and products are not intended to diagnose, treat, cure, or prevent any disease. Always consult your physician or health care professional before starting this or any other health or fitness program. If you are under the age of 18, pregnant, lactating, or have any other medical condition, please consult a physician before use. Discontinue use if any allergic reaction occurs.

6 THINGSAthletes Should Look For

IT’S SIMPLE—ATHLETES NEED MORE. And it’s usually in six key areas that athletes seek enhanced performance. The good news is that ASEA provides comprehensive support in all six of these areas.

Today’s athletes are bigger and stronger. You need more power to keep up. ASEA can help you gain that additional power to keep your edge.

Power

It’s not usually who starts the quickest, but who can maintain their pace for the longest time. Hundreds of athletes have reported substantially improved endurance with ASEA.

Endurance

The principle of “mind over body” is crucial to success in physical performance. Often, though, as the grind of strenuous activity pushes us to the limit, our mental function also fails. Athletes report a significant improvement in mental activity when using ASEA.

Mental Function

Athletes of all disciplines who regularly use ASEA report the ability to workout longer and more often, building strength safely and naturally.

Strength

This one is crucial. Without energy, it’s impossible to do anything. And our energy is created at the cellular level—exactly where ASEA works. The vast majority of athletes using ASEA report increased energy output.

Energy

You’ve given it all you’ve got. And you’ll be right back at it tomorrow. But will you feel recovered and ready to go? Fortunately, with ASEA, you’ll enjoy enhanced recovery benefits—less soreness and muscle fatigue—you never thought possible.

Recovery

“Tangible performance gains”

by Rich Roll, Ultra-Endurance Athlete

My training kicked into high gear when I started to take ASEA. I was recovering rapidly between workouts, despite a very heavy load averaging around 20-25 hours per

week, particularly in the lead up to EPIC5, an event in which I completed five ironman distance triathlons on five Hawaiian Islands in under a week. My lung capacity seemed to expand. I did not get sick, injured, or overly fatigued. I just got stronger. My power on the bike continued to escalate, and I did not experience the weariness I had suffered this same month of training the year prior. To double check, I went through my training logs from the previous season and evaluated where I stood in comparison. To be certain, I understand that there are other factors at play—having only been competing in endurance sports for a few years, it is to be expected that I would continue to improve, particularly as I learned more about how to perfect my nutrition. But the gains exceeded what I anticipated, and this was reflected in my periodic lactate tests, which give me an accurate window into my true physical condition. I have been using ASEA consistently ever since, on average about 8-16 ounces per day, depending upon training load. I do believe that I continue to realize tangible performance gains as a result of consistent use, most noticeably in my ability to recover between workouts and a significant increase in my aerobic capacity and threshold. And I look forward to continuing my use of ASEA in the lead up to the Ultraman World Championships, held in Hawaii. ■

For more information about ASEA, please contact:

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