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2010—When Tradition 2010—When Tradition Meets Tomorrow!” Meets Tomorrow!” National Parent National Parent Initiative Initiative Marketing Summit Marketing Summit July 13, 2006 July 13, 2006 Cleveland, Ohio Cleveland, Ohio

“2010—When Tradition Meets Tomorrow!”

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“2010—When Tradition Meets Tomorrow!”. National Parent Initiative Marketing Summit July 13, 2006 Cleveland, Ohio. “2010—When Tradition Meets Tomorrow!”. National Strategic Planning 2006 – 2010 Five Pillars to Success. “2010—When Tradition Meets Tomorrow!”. Our mission has not changed. - PowerPoint PPT Presentation

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Page 1: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

Marketing SummitMarketing SummitJuly 13, 2006July 13, 2006

Cleveland, OhioCleveland, Ohio

Page 2: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

National Strategic National Strategic PlanningPlanning

2006 – 20102006 – 2010Five Pillars to SuccessFive Pillars to Success

Page 3: “2010—When Tradition  Meets Tomorrow!”

““2010—When 2010—When Tradition Tradition

Meets Tomorrow!”Meets Tomorrow!”•Our mission has not Our mission has not changed.changed.•The principles of The principles of Scouting Scouting

have not changed.have not changed.•A great history.A great history.•An honorable tradition.An honorable tradition.

Page 4: “2010—When Tradition  Meets Tomorrow!”

““2010—When 2010—When Tradition Tradition

Meets Tomorrow!”Meets Tomorrow!”

•We are embarking upon We are embarking upon our our second century.second century.

•We must be prepared to We must be prepared to meet meet needs of needs of tomorrow’s tomorrow’s families.families.

Page 5: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

•Honor and vision of Honor and vision of Scouting Scouting remain strong remain strong and will and will propel our propel our mission into its mission into its next next hundred years.hundred years.

•The methods must change The methods must change to meet the needs of time.to meet the needs of time.

Page 6: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

•Our rich history gives us a Our rich history gives us a foundation foundation upon which to adapt upon which to adapt to America’s to America’s evolving evolving culture.culture.

•We must embrace tomorrow We must embrace tomorrow with our with our mission to serve mission to serve youth.youth.

Page 7: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

Our vision is:Our vision is:

““To improve the QUALITY of the To improve the QUALITY of the program in every unit in program in every unit in America!”America!”

Page 8: “2010—When Tradition  Meets Tomorrow!”

““2010—When 2010—When Tradition Tradition

Meets Tomorrow!”Meets Tomorrow!”

How do we achieve success?How do we achieve success?

Our national strategic Our national strategic plan will plan will guide us by five guide us by five pillars pillars supported by supported by measurable, measurable, specific goals.specific goals.

Page 9: “2010—When Tradition  Meets Tomorrow!”

““2010—When 2010—When Tradition Tradition

Meets Tomorrow!”Meets Tomorrow!”Pillar I: Pillar I:

Every youth has an opportunity to Every youth has an opportunity to be involved in a quality Scouting be involved in a quality Scouting experience—experience—

* Increase market share and/or * Increase market share and/or growth.growth.

* Increase the number of new * Increase the number of new members.members.

* Improve member retention.* Improve member retention.* Increase the number of units.* Increase the number of units.

Page 10: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

Pillar II: Pillar II:

Every local council is fiscally sound—Every local council is fiscally sound—

* Reduce the number of councils * Reduce the number of councils with with annual operating annual operating deficits.deficits.

* Increase local councils’ * Increase local councils’ unrestricted unrestricted net net assets.assets.

* Increase local councils’ * Increase local councils’ endowment endowment fund assets.fund assets.

Page 11: “2010—When Tradition  Meets Tomorrow!”

““2010—When 2010—When Tradition Tradition

Meets Tomorrow!”Meets Tomorrow!”Pillar III: Pillar III:

The number of engaged, accountable volunteers is The number of engaged, accountable volunteers is dramatically increased at all levels of Scouting—dramatically increased at all levels of Scouting—

* Add 1 million new volunteers and provide * Add 1 million new volunteers and provide them with them with training.training.

* Increase the number of active, engaged * Increase the number of active, engaged commissioners.commissioners.

* Increase the number of Quality Councils/ * Increase the number of Quality Councils/ Districts/Units.Districts/Units.

* Increase the tenure of volunteers to impact * Increase the tenure of volunteers to impact success of success of program at all levels of program at all levels of the program—unit, the program—unit, district, and district, and council. council.

Page 12: “2010—When Tradition  Meets Tomorrow!”

““2010—When Tradition 2010—When Tradition Meets Tomorrow!”Meets Tomorrow!”

Pillar IV: Pillar IV:

Local, regional, and national chartered Local, regional, and national chartered organizations and strategic alliances are organizations and strategic alliances are identified and engaged—identified and engaged—

* Increase the number of chartered * Increase the number of chartered organizations and organizations and

strategic alliances.strategic alliances.

* Conduct a national development * Conduct a national development campaign campaign to fund phases of the to fund phases of the Strategic Plan.Strategic Plan.

Page 13: “2010—When Tradition  Meets Tomorrow!”

““2010—When 2010—When Tradition Tradition

Meets Tomorrow!”Meets Tomorrow!”Pillar V: Pillar V:

Enough of the right professionals are Enough of the right professionals are identified, developed, and retained in the identified, developed, and retained in the right positions at all levels, with a focus on right positions at all levels, with a focus on inclusiveness—inclusiveness—

* Increase the number of youth-* Increase the number of youth-serving serving executives. executives.

* Increase the number of * Increase the number of minority/female minority/female professionals. professionals.

* Improve employee retention.* Improve employee retention.

Page 14: “2010—When Tradition  Meets Tomorrow!”

VISION AND FOCUSVISION AND FOCUS• 2006—A year of research.2006—A year of research.

• 2007—Focus on helping every local 2007—Focus on helping every local council to become fiscally sound.council to become fiscally sound.

• 2008—Launch a campaign to engage 1 2008—Launch a campaign to engage 1 million new volunteers.million new volunteers.

• 2009—Salute chartered organizations 2009—Salute chartered organizations and other strategic alliances and and other strategic alliances and highlight our tradition of service.highlight our tradition of service.

• 2010—Celebrate our 100th anniversary.2010—Celebrate our 100th anniversary.

Page 15: “2010—When Tradition  Meets Tomorrow!”

Purpose of the support Purpose of the support manual for local manual for local

councilscouncils • Assist local councils in developing and Assist local councils in developing and

managing their strategic plan for the managing their strategic plan for the future. future.

• Support integration of the five pillars Support integration of the five pillars into the fiber of the local council’s plan. into the fiber of the local council’s plan.

• Designed to give direction in key areas Designed to give direction in key areas of support needed to implement and of support needed to implement and continue a quality program experience.continue a quality program experience.

Page 16: “2010—When Tradition  Meets Tomorrow!”

Strategic Planning Strategic Planning SupportSupport

• A motivational video available to assist in A motivational video available to assist in developing and implementing the strategic plan developing and implementing the strategic plan locally. (Available in fall 2006.)locally. (Available in fall 2006.)

• An appendix will have: 1) resource section An appendix will have: 1) resource section listing by pillars the resources available to listing by pillars the resources available to support a council and 2) Excel worksheets support a council and 2) Excel worksheets related to specific pillars, some with a graphic related to specific pillars, some with a graphic attached to show your findings and objectives attached to show your findings and objectives for the future.for the future.

• Manual available online to each council under Manual available online to each council under BSA Info, then under Program Group, then BSA Info, then under Program Group, then under Leadership Support Service.under Leadership Support Service.

Page 17: “2010—When Tradition  Meets Tomorrow!”

PILLAR III—PILLAR III—VOLUNTEERSVOLUNTEERS

• The number of engaged, accountable The number of engaged, accountable volunteers is dramatically increased at all volunteers is dramatically increased at all levels of Scouting:levels of Scouting:

– Add 1 million new volunteers.Add 1 million new volunteers.

– Increase the number of Quality Increase the number of Quality Councils/Districts/Units.Councils/Districts/Units.

– Increase the number of active, engaged Increase the number of active, engaged commissioners.commissioners.

– Increase the tenure of volunteers to impact success of Increase the tenure of volunteers to impact success of program at all levels of the program– unit, district, program at all levels of the program– unit, district, and council. and council.

Page 18: “2010—When Tradition  Meets Tomorrow!”

THE FACTSTHE FACTS

– Percentage of youth retained was an Percentage of youth retained was an average of 65.4.average of 65.4.

– Percentage of direct contact leaders Percentage of direct contact leaders trained was an average of 40%.trained was an average of 40%.

– Market share based on the density of total Market share based on the density of total available youth served in each program:available youth served in each program:

– Cub Scouting: Average of 17.7%.Cub Scouting: Average of 17.7%.– Boy Scouting: Average of 14.9%.Boy Scouting: Average of 14.9%.– Venturing: Average of 2.3%.Venturing: Average of 2.3%.

Page 19: “2010—When Tradition  Meets Tomorrow!”

Volunteers are a key Volunteers are a key ingredient in providing ingredient in providing

a quality program:a quality program:• Lack of trained adult leadership.Lack of trained adult leadership.

• Not enough trained volunteers who participate Not enough trained volunteers who participate regularly.regularly.

• Lack of available time.Lack of available time.

The Boy Scouts of America was founded on the The Boy Scouts of America was founded on the premise,premise,

““Volunteer involvement is critical in providingVolunteer involvement is critical in providing a quality program.” a quality program.”

Page 20: “2010—When Tradition  Meets Tomorrow!”

Engaged and Engaged and AccountableAccountableVolunteers Volunteers

•Assist with:Assist with:– fund-raising, fund-raising, – unit service, unit service, – program activity support, program activity support, – membership recruitment, membership recruitment, – retention and retention and – chartering organization chartering organization

relationships.relationships.

Page 21: “2010—When Tradition  Meets Tomorrow!”

Engaged and Engaged and AccountableAccountableVolunteersVolunteers

• It is imperative for volunteers to It is imperative for volunteers to be engaged with their professional be engaged with their professional counterparts in establishing the counterparts in establishing the goals of the program:goals of the program:

– Match resources to jobs with talents.Match resources to jobs with talents.

– Correlation of how many Correlation of how many professionals are involved to the professionals are involved to the recruitment of quality volunteers.recruitment of quality volunteers.

Page 22: “2010—When Tradition  Meets Tomorrow!”

MEASURES OF MEASURES OF SUCCESSSUCCESS

• Volunteers registered on a unit level Volunteers registered on a unit level compared to the number of units and compared to the number of units and the number of youth involved in the number of youth involved in December 2005 was:December 2005 was:

– 9.35 volunteers on average per unit.9.35 volunteers on average per unit.

– 2.56 youth per registered adult at all levels. 2.56 youth per registered adult at all levels.

This was down slightly from 2004. This was down slightly from 2004.

Page 23: “2010—When Tradition  Meets Tomorrow!”

Focus of Strategic Plan Focus of Strategic Plan IssuesIssues

•A focused agenda.A focused agenda.

•Recruitment of volunteers.Recruitment of volunteers.

•Mentoring to volunteers and Mentoring to volunteers and parents.parents.

•Increase retention of youth.Increase retention of youth.

•Involvement of parents in regular Involvement of parents in regular operation of units.operation of units.

Page 24: “2010—When Tradition  Meets Tomorrow!”

STRATEGIES TO STRATEGIES TO MEASURE OUR MEASURE OUR

SUCCESSSUCCESS• Integrate plans for the new National Parent Integrate plans for the new National Parent

Initiative program into current programs and Initiative program into current programs and literature.literature.

• Create new positions and position descriptions for Create new positions and position descriptions for units to involve more parents in their unit units to involve more parents in their unit operations.operations.

• Develop an orientation for new parents to receive Develop an orientation for new parents to receive by:by:– One-on-one coaching. One-on-one coaching. – Internet access 24/7 linked to national and local Web sites.Internet access 24/7 linked to national and local Web sites.– Key literature for youth.Key literature for youth.– Integration into training of leaders and staff. Integration into training of leaders and staff.

Page 25: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

Vision of the program is:Vision of the program is:

““A passionate parent initiative that A passionate parent initiative that continually increases youth and continually increases youth and parent recruitment, retention, parent recruitment, retention, advancement, participation, advancement, participation, perseverance, and a passion for perseverance, and a passion for Scouting.”Scouting.”

Page 26: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

The mission is:The mission is:

““To create, implement, and develop To create, implement, and develop initiatives that increase participation and initiatives that increase participation and the passion of volunteers, especially the passion of volunteers, especially parents, by promoting parents’ parents, by promoting parents’ understanding, appreciation, and understanding, appreciation, and prioritization of Scouting and its prioritization of Scouting and its importance to their child’s development importance to their child’s development and their Scouting success. and their Scouting success.

Page 27: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

•Brief History:Brief History:

– Gerald Lawhorn and family vision.Gerald Lawhorn and family vision.

– BSA embraces vision.BSA embraces vision.

– Pilot testing in two councils.Pilot testing in two councils.

Page 28: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

What makes it different?What makes it different?

•Parent-focused.Parent-focused.

•Changing behaviors.Changing behaviors.

•Style, tone, and key messages.Style, tone, and key messages.

Page 29: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent Initiative Program Pilot Initiative Program Pilot

CouncilsCouncilsFlint River CouncilFlint River Council

Scout ExecutiveScout ExecutiveGeorge McGovernGeorge McGovernGriffin, GeorgiaGriffin, Georgia

**********

Daniel Boone CouncilDaniel Boone CouncilScout ExecutiveScout Executive

Steve TaylorSteve TaylorAsheville, North CarolinaAsheville, North Carolina

Page 30: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

Plans and progress from the Pilot Plans and progress from the Pilot Councils’ work can be seen and Councils’ work can be seen and feedback given through their feedback given through their Web site—Web site—

www.ScoutParents.orgwww.ScoutParents.org

Page 31: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

Objectives for the program initiative Objectives for the program initiative include:include:

• Increase parent recruitment.Increase parent recruitment.• Increase parent retention.Increase parent retention.• Increase parent participation.Increase parent participation.• Increase youth advancement.Increase youth advancement.• Increase youth determination.Increase youth determination.• Increase the passion for participation Increase the passion for participation

in Scouting by youth and parents.in Scouting by youth and parents.

Page 32: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

As part of the basic program, each youth As part of the basic program, each youth member’s family will be encouraged to: member’s family will be encouraged to: 1) Influence their child to become a Scout; 1) Influence their child to become a Scout; 2) Participate in Scouting directly with their 2) Participate in Scouting directly with their child; child; 3) Go to and observe Scout meetings; 3) Go to and observe Scout meetings; 4) Be part of the unit’s program—both 4) Be part of the unit’s program—both weekly weekly meetings and outings; meetings and outings; 5) Support the program financially; 5) Support the program financially; 6) Coach their child’s advancement and the 6) Coach their child’s advancement and the earning of recognition awards in Scouting; earning of recognition awards in Scouting; 7) Serve in one support role during the 7) Serve in one support role during the Scouting Scouting year.year.

Page 33: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

Each council and district must:Each council and district must:

** Assess current volunteer structure Assess current volunteer structure for for coordination and implementation.coordination and implementation.

** Provide support for training of units Provide support for training of units and monitoring the program.and monitoring the program.

** Integrate the program ideas into Integrate the program ideas into unit unit programming and organization.programming and organization.

Page 34: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

Each unit involved in the program would:Each unit involved in the program would:

** Have someone to coordinate from Have someone to coordinate from the the unit committee.unit committee.

** Keep new and current parents Keep new and current parents aware of aware of unit’s programs and needs.unit’s programs and needs.

Page 35: “2010—When Tradition  Meets Tomorrow!”

National Parent National Parent InitiativeInitiative

New parents would be provided with:New parents would be provided with:

• A welcome kit of how the unit works;A welcome kit of how the unit works;• An orientation for all parents to answer An orientation for all parents to answer

questions and talk with them about the questions and talk with them about the benefits of the Scouting program;benefits of the Scouting program;

• Keep all parents updated on unit’s Keep all parents updated on unit’s program and their child’s involvement;program and their child’s involvement;

• Secure every parent’s commitment to Secure every parent’s commitment to help with an assignment or project help with an assignment or project annually.annually.

Page 36: “2010—When Tradition  Meets Tomorrow!”

STRATEGIES TO STRATEGIES TO MEASURE OUR MEASURE OUR

SUCCESSSUCCESS• Quality Award Recognition being changed to Quality Award Recognition being changed to

Centennial Award in 2007:Centennial Award in 2007:

– Recognize a quality program by recognizing Recognize a quality program by recognizing councils, districts, and units with the annual councils, districts, and units with the annual quality award achievement.quality award achievement.

– Vision nationally is:Vision nationally is:

““To improve the To improve the QUALITYQUALITY of the program of the program in in every unit in America!”every unit in America!”

Page 37: “2010—When Tradition  Meets Tomorrow!”

CENTENNIAL AWARD CENTENNIAL AWARD UNIT REQUIREMENTUNIT REQUIREMENT

Requirement No. 3:Requirement No. 3:

As a participating unit in the As a participating unit in the national parent initiative, we national parent initiative, we commit to recruitcommit to recruit new new adults to be active.adults to be active.

Page 38: “2010—When Tradition  Meets Tomorrow!”

2006 – 2010 2006 – 2010 National Strategic PlanNational Strategic Plan“When Tradition Meets “When Tradition Meets

Tomorrow!”Tomorrow!”

Every youth of Scouting age Every youth of Scouting age should have the opportunity to should have the opportunity to experience the premier youth experience the premier youth development program in Americadevelopment program in America—the Boy Scouts of America.—the Boy Scouts of America.

Page 39: “2010—When Tradition  Meets Tomorrow!”

2006 – 2010 2006 – 2010 National Strategic PlanNational Strategic Plan“When Tradition Meets “When Tradition Meets

Tomorrow!”Tomorrow!”

Thank you and have a great Thank you and have a great Scouting experience…Scouting experience…

““To improve the QUALITY of the To improve the QUALITY of the program in every unit in program in every unit in

America!”America!”