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A Fine Day to Graduate California University V OLUME 12, N UMBER 15 MAY 24, 2010 This op-ed by University President Angelo Armenti, Jr. was submitted to the Post-Gazette and printed there on May 7, 2010. Blustery winds and cooler temperatures hardly dampened Cal U’s first outdoor Commencement in more than a decade. Nearly 1,000 undergraduates were eligible to receive degrees at Adamson Stadium on May 8. See story on page 2.
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VOLUME 12, NUMBER 15 MAY 24, 2010
California University
Fix Our Finances
SAI Buys 98Acres Beside
Roadman Park
This op-ed by University President Angelo Armenti, Jr.
was submitted to the Post-Gazette and printed there on May 7,
2010.
The decades-long decline in state appropriations
to the 14 universities in the Pennsylvania State
System of Higher Education, coupled with the
policy of keeping tuition rates low for all students —
not just the neediest — is having serious, unintended
consequences for the universities and for the students
we serve.
What’s needed are increases in tuition large enough
to preserve the financial viability of the universities
combined with scholarship assistance for the neediest
students.
When PASSHE was created in 1983, the
commonwealth provided 63 percent of the universities’
educational and general budgets. By 2010, that share
had fallen to 34 percent. During this time,
appropriations fell 19 percent in terms of constant
dollars as full-time enrollments grew by 52 percent. The
result has been a 39 percent decline in appropriation per
full-time student, taking inflation into account.
While the reason for the decline in funding is
financial, the reason for continuing to hold PASSHE
tuitions low for all students is more a matter of politics.
Elected commonwealth officials are rightly concerned
about the effect of rising tuitions on the neediest
Pennsylvania students, especially since the bulk of
PASSHE students traditionally have come from low-
income families.
But over the years, a rapid increase in tuition rates
at private and state-related universities in Pennsylvania,
coupled with the increasing attractiveness of PASSHE
schools in terms of real and perceived quality, has
encouraged families to seek out PASSHE universities
and their much lower tuitions — which, I would argue,
are below market rate.
The increase in full-time enrollments — from 71,000
in 1983 to 108,000 this year — is just one measure of
the increasing attractiveness of PASSHE schools.
Another measure is the shifting demographics of the
students who apply. Let’s use my institution, California
University of Pennsylvania, as an example.
The most rapidly growing segment of students at
Cal U over the last 10 years has been those with
families earning $100,000 or more per year! The second
most rapidly growing has been those with family
incomes of from $70,000 to $99,999.
The shift toward students from more affluent
families means some well-to-do Pennsylvanians may be
getting an unnecessary subsidy from the commonwealth
under PASSHE’s policy of low tuition for all. For these
families, our tuition is too low.
Meanwhile, Cal U students graduate with an
average debt of $23,000, with some borrowing as much
as $60,000. For these, our neediest students, our tuition
is too high. Taken together, it is clear that the policy is
failing at both ends of the financial-need spectrum.
A two-tiered policy, practiced by virtually all private
universities, can solve this problem by combining
market tuition rates with scholarships for the neediest
students, which would reduce the effective tuition to
levels they can manage.
While the political calculus works in favor of low
tuition rates for all families — including affluent ones —
it works against the financial calculus of the universities,
which have only two major sources of revenue:
appropriations and tuition. State appropriations are
declining rapidly in real terms and tuition revenue can be
increased only if enrollments grow fast enough to make
up for the money lost because of below-market tuition
rates. Market rates are the norm in every successful
enterprise and should be adopted if public higher
education is to serve the citizens of the commonwealth.
If rates are too low, at some point an institution
must either shortchange its stakeholders or fail for lack
of money. If rates are too high, clients go to other
providers with similar quality but lower costs —
assuming they exist. Ultimately, institutions with rates
that are too high suffer the same unhappy fate as those
with rates that are too low.
For many years, PASSHE tuition rates have been
kept artificially low with two obvious results: 1) rapidly
increasing enrollments — a market signal that our
tuition is lower than optimal, and 2) wealthier student
families — a sign that our quality warrants higher
tuition rates.
The most effective organizations set rates to
optimize revenues. PASSHE’s failure to do this has
produced tragic consequences for our finances and our
students, especially the neediest students who could get
more financial help if more affluent students were
charged market rates.
PASSHE’s low-tuition-for-all policy needs to be
replaced with market-rate tuitions and scholarship
assistance for the neediest students. Aside from making
a first-rate education available to more Pennsylvanians,
the additional revenue would help preserve the quality
and viability of PASSHE universities by offsetting
continued reductions in state appropriations.
Pennsylvania’s State System UniversitiesNeed a New Way of Doing Things
In a recent op-ed published in the May 7 Pittsburgh Post-Gazette, Cal U President Angelo Armenti, Jr.explained how a two-tiered policy of combining markettuition rates with scholarships for the neediest studentscan alleviate the financial challenges for both studentsand the PASSHE universities.
To provide more recreational space for
students as University enrollment grows,
the Student Association Inc. (SAI), a
nonprofit corporation owned and operated by all
students at California University of
Pennsylvania, has purchased a 98-acre parcel
adjoining the University’s south campus.
Paperwork finalizing the sale of land at 377
East Malden Drive, Coal Center, was filed May
4 in the Office of the Recorder of Deeds for
Washington County, Pa.
The $1.1 million purchase of the former
Harris property increases the overall size of the
California University campus by 50 percent. The
property adjoins Roadman Park, home to the
University’s football stadium and track, tennis
— Continued on page 2
A FineDay to
GraduateBlustery winds
and coolertemperatures
hardly dampenedCal U’s first
outdoorCommencement
in more thana decade.
Nearly 1,000undergraduateswere eligible to
receive degrees atAdamson Stadium
on May 8. See storyon page 2.
2
Windswept Grads Urged to Follow Dreams
SAI Purchases 98 Acres— Continued from page 1
courts, softball and baseball practice fields,
and other recreational facilities.
The Student Association also owns
Roadman Park, which was purchased in the
1930s by the Women’s Athletic Association,
a forerunner of the SAI. A shuttle operates
regularly between Roadman Park and Cal
U’s main campus beside the Monongahela
River.
The newly purchased parcel will
enhance the quality of student life and
expand recreational opportunities for Cal U
students. Plans call for adding a track and
playing fields, and using the 100-year-old
farmhouse on the property for club meetings
and other student activities.
“Cal U’s enrollment has reached record
levels for 12 consecutive years, and we
anticipate further growth in the years
ahead,” said University President Angelo
Armenti, Jr. “Expansion of Cal U’s main
campus is limited by its location between
the river and the town, but this parcel
expands the recreation area available for our
students.
“I applaud the SAI for its foresight in
making this purchase, and I expect this land
to become a well-used part of our campus.”
The SAI serves Cal U’s diverse student
body by providing activities and programs
and supporting new facilities on campus.
The nonprofit association promotes the
University’s core values, provides leadership
opportunities and serves as an advocate for
Cal U students. It has been at work
strengthening Cal U since 1937.
Jenna Dunmire (left), recording secretary of the Student Association Inc. board ofdirectors, and Jackie Davis, outgoing president of the SAI, join Donald and LeslieHarris in front of the Harris family home. The family sold a 98-acre parcel adjoiningRoadman Park to the SAI.
Not only was Cal U’s May 8 Undergraduate
Commencement conducted outdoors for the
first time in more than a decade, it was also the
first time a gift was presented by the senior class.
Graduating senior Erin Elizabeth Berstler, chair of
the Senior Gift Drive Committee, presented Cal U
President Angelo Armenti, Jr. with a check for more
than $3,200.
Commencement speaker Fred Gladney ’71 matched
the gift. Funds will be used to help establish an
endowed scholarship.
“Those of us who worked on the senior class gift
drive embrace Cal U for Life, which is an important
initiative,” Berstler said. “Even though we were not
exposed to Cal U for Life as this year’s incoming
freshman were, we take seriously the lifelong
relationship we want to have with our alma mater.”
Graduating seniors who contributed wore special
red, black and gold cords signifying their contribution.
In all, President Armenti conferred degrees on more
than 1,200 students, an increase of more than 50
percent over the number of eligible graduates in May
2007. Graduate Commencement was held May 7 in
Hamer Hall auditorium.
The President emphasized Cal U for Life in his
remarks, delivered in a wind-swept Adamson Stadium.
“Cal U for Life incorporates the idea of sharing
your time, talent and treasure with your alma mater,” he
said. “All of you can give of your time and talent now,
and the treasure will come in future years.
Other speakers at both Commencement ceremonies
told graduates to follow their dreams.
Addressing master’s degree candidates, Robert E.
Eberly Jr., an author, historian and retired attorney from
the General Counsel’s Office of the U.S. Navy, said his
dream was to become a writer.
“While it is infallibly trite to say, never be afraid to
have a dream, to nurture it and to work toward its
fulfillment,” Eberly said. “A career as a lawyer and the
reality of having to raise a family unavoidably put my
dream on hold for a number of years. Writing appellate
briefs had to suffice during my years as a trial lawyer.
But I never did let go of the dream.”
Cal U held a book-signing event for Eberly’s first
book in 2005. He reflected on that day, and spoke of his
father, Robert Eberly Sr., whose statue sits in front of
Manderino Library.
“Your careers are vital, of course, and giving of your
spare time to charities and the community is
commendable,” he said. “But in the big scheme of
things, family is paramount, and I am reminded of that
when gaze at my father’s statue. He would be proud of
all that you’ve accomplished at Cal, and so am I.”
Gladney, a successful corporate executive in the
information technology sector, began his career with
IBM and Compaq Computer, now part of Hewlett-
Packard. He then joined the leadership team of
Isearch.com and served as senior vice president of
Pittsburgh-based Development Dimensions
International. A founder and CEO of a software
development firm, he currently works as a business and
executive coach.
Despite his corporate achievements, Gladney said it
took awhile before he achieved real success.
“With the help of the Bible, I learned that life is not
Award-winning comedianCraig Shoemaker happilyaccepts his undergraduatedegree from PresidentArmenti. Shoemaker saidthat his years at Cal Uhelped make his childhoodaspirations become areality.
a journey of myopic self-interest,” he said. “I discovered
my passion was to help others, and only then did I have
a purpose.”
Gladney told the undergraduates to look for the
“DNA of success” in the real world—dream, networking
and attitude.
“You have to dream big, brand yourself and
remember that your attitude is a choice,” he said.
“Follow your passion, fulfill your purpose and unleash
your potential. Class of 2010, I’ll see you at the top.”
Award-winning comedian Craig Shoemaker received
an honorary doctorate at the undergraduate ceremonies
— and he fulfilled a long-held dream by receiving his
bachelor’s degree, as well.
A successful writer and producer, Shoemaker
attended Cal U from 1977-1979. He was named
Comedian of the Year at the American Comedy Awards
on ABC-TV, and viewers voted his half-hour Comedy
Central special one of the network’s top 20 stand-up
specials of all time.
Yet he still recalls the time he spent at Cal U.
“This was the California I really needed 30 years ago
as a confused teenager, to find direction and hope for my
future,” he said. “This is the place that provided me with
the education and opportunity for my childhood
aspirations to become a reality.”
Shoemaker praised faculty members such as Marcy
Blout, Pat Miller and Malcolm Callery, and commented
on the University’s growth under President Armenti.
“It was here that I first understood that all is possible,
and am very proud of what this school has become,” he
said. “Cal U for Life!”
As he congratulated the new graduates, President
Armenti pointed out that this year’s class joins more than
55,000 living alumni, many of whom have distinguished
themselves since receiving their diplomas.
“Our alumni constitute a very accomplished group of
individuals and, as you join that elite company today, I
have every confidence that you will distinguish
yourselves in similar fashion,” he said.
She Said Yes!
California University of Pennsylvania’s 170th
Commencement ceremony proved to be an extremely
memorable occasion for graduate Joshua Troutman and
Cal U student Whitney Graham.
Troutman, 22, a technology education major from Bedford,
Pa., used the top of his graduation cap to propose to Graham,
22, of Johnstown, Pa., who was watching from the stands at
Hepner-Bailey Field at Adamson Stadium on Saturday.
Graham, an early childhood education major who will
graduate from Cal U in December, said she saw “something” on
Troutman’s cap as he processed onto the field with the other
graduates, but did not know what it was –“Will you marry me?”
– until she used a camera to zoom in on the words.
“All I could do is zoom in to see him,” she said. “So I had to
sit here in agony, waiting” until she could give him an answer.
Which was? “Yes!”
Graham said the couple has not set a date for the wedding.
After waiting ‘forever’ in the stadium stands,Whitney Graham greets her soon-to-be husbandand Cal U graduate Joshua Troutman after theMay 8 commencement.
3
Alumni Weekend, GalaSet for June 4-5
California University will honor alumni,
recognize faculty and raise funds for
student scholarships during the 2010
Alumni Weekend and President’s Gala, set for
June 4-5.
President Angelo Armenti, Jr. and First
Lady Barbara Armenti will host the annual
President’s Gala, “The Golden Age of
Hollywood,” in the Grand Ballroom of the
Omni William Penn Hotel in downtown
Pittsburgh. Proceeds from the fundraiser benefit
student scholarships.
The Gala reception begins at 6 p.m. June 5,
followed by dinner at 7. A silent auction, casino
games and dancing also are on the agenda.
During the festivities, President Armenti will
honor Dr. Jay D. Helsel ’59, ’63, winner of the
Lillian Bassi Core Values Award.
Also being honored are faculty members Dr.
David Boehm of the Department of Biological
and Environmental Sciences, who will receive
the President’s Faculty Award for Teaching; Dr.
Andrae Marak of the History and Political
Science Department and the Cal U Honors
Program, who will receive the President’s
Faculty Award for Research; and Dr. Mohamed
Yamba, also of the History and Political
Science Department, recipient of the President’s
Faculty Award for Service.
Retired professors Dr. Anthony Saludis and
Joanne Raleigh will receive the President’s
Emeriti Faculty Awards.
Honorary chairs are Dr. David ’70, ’72 and
Kathleen Amati.
The President’s Gala is the highlight of
Alumni weekend festivities that begin June 4
with a 5 p.m. reception at the Kara Alumni
House. The annual Pioneer Dinner follows at 6
p.m. Special recognition will be given to the
classes of 1960 and 1985, but all alumni may
attend; ticket price is $15.
On June 5, the annual meeting of the
Alumni Association will open at 9 a.m. in
Room 206 of the Natali Student Center. At 11
a.m. guests will convene for the annual Alumni
Association Awards of Distinction Luncheon in
the Performance Center of the student center.
Cost is $15.
Alumni award recipients are Dr. Paul
Gentile ’62, receiving the John R. Gregg Award
for Loyalty and Service; Dr. Mary Seman ’82,
the C.B. Distinguished Faculty Award; Dr. John
Cencich, the W.S. Jackman Award of
Distinction; coach Darcie Vincent, the Michael
Duda Award for Athletic Achievement; Joan
Helsel, the Pavlak/Shutsy Special Service
Award; Joe Grushecky ’71, the Professional
Excellence Award; Thea Kalcevic ’06, the
Young Alumni Award; and Dr. Charles
Gorman ’57, the Meritorious Award.
Alumni weekend will conclude with the President’s Gala on the evening ofJune 5. Proceeds from this event support student scholarships.
Cal U’s stellar women’s tennis team officially has a
home court to match.
A ribbon-cutting ceremony at the new Roadman
Park facility was held May 5, the day before the Vulcans
hosted the first two rounds of this year’s NCAA Division II
Regional championships.
The team has won the past four consecutive Pennsylvania
State Athletic Conference and NCAA regional championships
in addition to six straight division crowns. Cal finished the
2010 season with a 24-6 overall record and advanced the
NCAA II quarterfinals for the second straight season and
third time in four years.
The new, lighted $1.5 million facility consists of six
courts, which have the same Deco Turf surface used at some
of the world’s most prestigious tennis competitions, including
the U.S. Open and the NCAA championships.
“As I’m sure you know, Cal U’s Bill of Rights and
Responsibilities says, “We have the right to expect the best.
We have the responsibility to give our best,” President Angelo
Armenti, Jr. said. “That’s exactly what we have done here at
Roadman Park. Cal U can host any visiting team with pride.
And this is one more example of Cal U at its best.”
Echoing the President’s comments was Cal U athletic
director Dr. Tom Pucci.
“This facility is second to none in our conference and one
of the best in all of the regions,” said Pucci, a former
collegiate tennis coach and player. “Having each of the six
courts individually separated from each other shows that it
was designed with the players in mind.”
Cal U women’s tennis head coach Pablo Montana, who
has also guided the Vulcans to seven NCAA post-season
appearances in the past eight years, called the dedication and
new facility a great day for the tennis program, school and
local community.
“We have a great bunch of student-athletes, and our
program is enjoying a lot of success,” he said. “None of this
would be possible without the support of President Armenti,
the Council of Trustees and administration. It’s a team effort.”
Junior Nina Kowalski spoke on behalf of the team.
“I’ve been part of the team since 2007, and I never thought
I would get the chance to play on the new courts during my
college career,” she said. “This is a dream come true and the
team is proud and appreciates being able to play on such
clean, beautiful and bounce-free courts.”
Christopher Haupt, Architect, L. Robert Kimball
Associates, stated that just as the main campus there’s a
master plan for athletics at Roadman Park
“The tennis complex is the first element of this master
plan,” Haupt said. “Cal U is all about building character and
building careers. One of the primary goals behind this to
produce winning varsity sports programs, which Cal certainly
has done. We hope this new tennis facility helps Cal U
continue its tradition of recruiting the best student-athletes
available.”
President AngeloArmenti, Jr.(right) shares alaugh withwomen’s tenniscoach PabloMontanafollowing the May 5 ribboncutting dedicationceremony for CalU’s state-of-the-art tenniscomplex atRoadman Park.
Cal U Dedicates Tennis Complex
Through grant funding from the
Faculty Professional Development
Travel Fund and the College of
Liberal Arts, Dr. Marianna Pensa gave a
presentation at the 63rd annual
Kentucky Foreign Language Conference,
held April 15-17 at the University of
Kentucky.
Her paper, originally written in
Spanish, was titled “Postmodernism,
Identity and Immigration: An Approach
to Fronteras Americanas by Guillermo
Verdecchia.”
The paper explores “immigration
writing” and how Guillermo Verdecchia,
an Argentinean playwright living in
Canada, addresses issues such as identity
and memory.
Pensa, assistant professor of Spanish
in the Department of Modern
Languages and Cultures, said she has
been researching Argentinean theater
since completing her undergraduate
studies in the late 1980s at the
Universidad de Buenos Aires in
Argentina.
Pensa emphasized that she is
introducing her students to Latin
American theater in her courses at Cal
U, including this semester’s Survey of
Spanish-American Literature class.
ArgentineanTheater Foc us
of Paper
Thank YouDonna Hoak of the Women’s
Center/P.E.A.C.E. Project wouldlike to thank the Universitycommunity for their support,generosity and acts of kindnessduring the recent loss of herfather. The thoughtfulness issincerely appreciated
4
Students from California Middle
School came to Cal U recently for
a “Girls Night Out” focusing on
careers in science, technology,
engineering and mathematics (STEM).
The event — “CSI: California, Pa.”
— was part of the 2009-2010 Campus
Action Project (CAP) sponsored by the
AAUW, formerly known as the
American Association of University
Women.
The goal of the “Breaking through
Barriers in Science, Technology and
Engineering and Mathematics for
Women and Girls” initiative was to
address some of the obstacles women
still face in these areas.
The girls participated in hands-on
activities related to forensic science, such
as finger printing, footprint casting,
evidence collecting and crime scene
investigations. Nicole James, a forensic
scientist at the Allegheny County
Medical Examiner’s Office, Division of
Forensic Labs, addressed students and
parents. Parents and students also had an
opportunity to speak with female faculty
teaching in the STEM areas.
Cal U was one of 12 CAP teams
from across the nation chosen to
implement recommendations from the
AAUW’s 2010 research report, “Why So
Few? Women and Girls in Science,
Technology, Engineering and
Mathematics.”
Local middle school girls, Cal U
female undergraduates and female
faculty engaged in a two-tiered
mentoring model to highlight STEM
topics through hands-on activities. The
mentoring program focused on two after-
school events for the middle school and
college students, and faculty members
have helped the college students plan
and carry out the events and meet with
them as part of a mentoring
relationship.
“The goal is to engage and inspire
middle school girls to participate in
STEM classes,” said Katherine Weber,
an instructor of technology education at
Cal U. Weber was the principal
investigator for the AAUW “Why So
Few” grant.
The April 23 event, which took place
in Keystone Hall, was the culmination
of the CAP. Other projects in the
program took place earlier in the year at
California Middle School.
The Office of Social Equity, The
Women’s Center, Provost Geraldine
Jones, the College of Education and
Human Services and the Eberly College
of Science and Technology supported
the “CSI: California, Pa.” event.
Students from the Forensic Science Club
helped with the hands-on activities.
Donna Hoak, Dr. Laura Hummell,
Dr. Marta McClintock, Karen Posa,
Nancy Skobel, Gena Sproul and Dr.
Kim Woznack also helped to coordinate
the program.
‘Girls Night Out’ Encourages STEM Careers
Jordan Powell (from left), Alexa Angelo and Nina Victoria look at a mock-crime-scenephotograph the group took during the ‘CSI: California, Pa.’ event. More than 35 middleschool girls participated in the program, which was intended to increase interest in STEMcareers.
Cal U’s Student Marketing Association (SMA)
and its adviser, Dr. Shirley A. Lazorchak, won
recognition last month at the American
Marketing Association’s 26th annual International
Collegiate Conference in New Orleans.
Lazorchak received the Hugh G. Wales Award for
Outstanding Faculty Advisor, which honors the
recipient for chapter guidance, training of chapter
officers, planning assistance, motivation,
communication and general support for the chapter.
The SMA was selected as Outstanding Collegiate
Chapter for the second consecutive year. This
distinction puts Cal U among the top 25 schools out of
approximately 200 that entered.
For Lazorchak, the individual award is the
culmination of the effort she began when she came to
Cal U in 2001. The following year, she changed the
Marketing Club into the Student Marketing Association
and applied for affiliation with the American Marketing
Association. The student marketers began competing
with the AMA in 2004-2005.
Allison Harsh, a senior marketing major and SMA
president, nominated Lazorchak for the outstanding
adviser award.
“I was very surprised, grateful and humbled by the
faith that my students and peers have in me,”
Lazorchak said. “The runner-up was the faculty adviser
from the Wharton School (at the) University of
Pennsylvania, a truly deserving individual. So we are
keeping great company.”
“Dr. Lazorchak has been a great adviser and
mentor,” Harsh said. “She has helped our club grow
and mature. She has real-world experience (as an
apparel buyer, district retail manager, writer on retail
issues and the host of a career program while on the
faculty at West Virginia University). She has a lot of
things to teach us.”
Both said the international chapter competition was
even more competitive this year.
Chapters are judged on the development of a
strategic plan and the events and other activities that
each chapter participated in to fulfill the requirements
of that plan. The Cal U SMA, which has about 25
members, planned events such a seminar on dressing
professionally and a business-dining tutorial.
“I estimate the quality of our strategic plan
increased about 15 to 20 percent,” Lazorchak said.
“This win means that Cal U is recognized
internationally, first of all, as we were an unknown
entity prior to reaching the elite status of the awards
last year.
“It increases the confidence our students have in
their abilities, and that translates into stronger
accomplishments reported on their resumes —
accomplishments that set them apart from the
competition — to increase their chances for
employment with organizations promising growth and
potential.”
Harsh agreed, also citing the experience SMA
members have gained by working with local businesses
on marketing needs such as logo development and
other branding projects.
“A lot of students just go to class and learn about
marketing, but in SMA you actually do it,” she said. “It
gives students such an advantage in building their
resumes.”
The goal of the
‘Breaking through Barriersin Science, Technology and
Engineering andMathematics for Womenand Girls’ initiative wasto address some of the
obstacles women still face in these areas.
Student marketers, adviser ‘outstanding’
Dr. Shirley A. Lazorchak was honored for her work as theStudent Marketing Association adviser.
Dr. Angelo Armenti, Jr.University President
Geraldine M. Jones Provost/Vice President for Academic Affairs
Dr. Joyce Hanley Executive Vice President
Dr. Lenora Angelone Vice President for Student Development and Services
Angela J. Burrows Vice President for University Relations
Dr. Charles ManceVice President for Information Technology
Ron HuiattVice President for Development and Alumni Relations
Robert Thorn Interim Vice President for Administration and Finance
The California Journal is published weekly by California University of Pennsylvania, a member of The Pennsylvania State System of Higher Education.
The Journal is printed on paper made from trees harvested under the principles of the Sustainable Forestry Initiative (www.SFIprogram.org).
Christine KindlEditor
Bruce WaldWriter
Wendy MackallWriter
Office of Communications and Public Relations • 250 University Avenue, California, PA 15419 • 724-938-4195 • [email protected]