2010.10.20 paper presentation, ss filling the gaps between knowledge and needs rz

1 La Salle Parque de Innovación de Servicios para las Personas

“Services Science: Filling the Gap Between Knowledge

and Needs” IESS 1.1, Geneva February 17 2011

By Rafael Zaballa ([email protected]

La Salle Innovation Park of Services for People (Madrid)


wareness !



In 1800, 3% of the world population lived in cities

In 1900, 13% of the world population lived in cities

In 2007, (in only 107 years) more than 50% …

By 2050 we will reach 70%...

3200 million people live in cities

by 2030 we will reach 5200 million

In 1950, only Tokyo & Nueva York were over 10 million inhabitants

In 2020, Dheli, Dhaka, Jakarta, Lagos, Mexico D.F., Bombay, New York,

Sao Paulo & Tokyo will surpass 20 million

In 2020, there will be more than 500 cities with more than udades 1

million inhabitants

POPULATION IN CITIES




THE CITY OLYMPICS




“The City is not the problem . The City is the solution”

Jaime Lerner



World Economy Concentrating in Cities

The thirty (30) main cities in the world accumulate 30% of the world’s GDP

In Spain, Madrid + Barcelona reach 30% of the country’s GDP

The GDP of Tokyo or Nueva York are higher than the ones of Spain or Canada

Bombay concentrates 40% of India’s income

Tokyo concentrates more than 33% of Japan’s economy


Services Life Cycle


A Triple Helix Approach


A Triple Helix Approach


The Role of Universities

University of La Salle (Bajío, Mexico)

University of L a Salle Bogotá (Colombia)

Bethlehem La Salle University

St. Mary’s College

(Moraga, California)

L a Salle Campus Madrid


Technological Innovation Model (Linear Direct)

Technology

Transfer Technology Demmand

Research

Knowledge

Needs

Implicit/Explicit

Financing

Instruments de

Financiación (Public & Private,

Venture Capital,

Business

Angels…)

Fostering

Entrepreneurship (Spaces, Education,

Assessment,…)

R+D+i

Infrastructures (Laboratories,

Technological

Centres…)

Innovation

Methodology (Open Innovation,

TRIZ, New Models,

Creativity...)

Main Players: Companies, Universities y Governments

Facilitators

Industry is the Driver



The Chasm

Knowledge

Transfer Knowledge Implicit

Needs

Financing

Instruments

(Public, Private Public

Private

Partnerships,

CSR…)

Fostering

Entrepreneurship (Accelerators,

Education,

Assessment,…)

Innovation

Methodolology (Open Innovation,

TRIZ, Services

Innovaion , New

Exploitation

Models y

KPI and Results

Measuring

Methodology,

Creatividad,..)

Main Actors: Universities, Governments, Private Foundations, Civil Associations, Companies

Explicit

Needs

1. Innovation is not technological

2. The market does not yet exist or will never exist as such

(The beneficiary or user will not directly pay the service deliverer)

Technology

Research

iClusters

Facilitadores

1

2

3

4

Social Services Innovation



The Role of Industry




Dependence

Underdevelopment

Poverty

Exclusion

Po

pu

latio

n th

at A

cce

ed

s to

a S

erv

ice

Unequalties

Population Parameters

Creating available, adequate, accessible and acquirable for a better quality of life

New Services for social cohesion

-Habitat

-Education

-Healthcare

-Social Economy



Shared Knowledge & Values

Ma

rketi

ng

Pro

du

cts

Pe

op

le

Pro

ce

ss

es

C.S

.R.

Stakeholders Interactions

Activitiy

Technology and Facilities

Company Strategy

Infrastructures

Services Strategic Design

People Systems

Bid

irectional F

low

“5 Design Axes”

for how things

will Happen

Source: Aadaated from ZABALLA Rafael "Services Design for People" Jean-Henry Morin, Jolita Ralyté, Mehdi Snene, Exploring Services

Sciences, Springer 2010

“MEANING LINE”



With the company`s

activity, objectives,

goals, tactics,

strategies values and

culture In society, stakeholders

interesados, brand,

benefitiary`s needs

Management,

employees,

alliances,

environmental,

collaborativo,

physical, knowledge

physical, technical,

material… Impact

CSR

Initiatives

Sustainibility

Meaningful CSR



The Role of Government

Policies

Norms

Financing

Promoting Initiatives

Fostering the Innovation Spaces



The Social Entrepreneur: The Driver


Hipertext Society

+

Cognitive Capitalismo

(Knowledge Economy)

1. Metapolisation: Cities change scale and form

2. Transfomation of the Urban Mobility Systems

3. Cities’ Social Recomposition. Individualization of Space-Time

4. Need of new Public Services

5. Reflexive Solidarity, procedimental and deliberative

6. Redefinition of the relations between individula, collective and general interests

7. New risk relations

CHARACTERIZATION:

3rd Urban Revolution

Reference: ASCHER, François "Los Nuevos Principios del Urbanismo" Alianza Ensayo 2004


“Society plays a contextual role for

technological innovation, but is a

main actor in social services

innovaton

“Cuadruple Helix”


(Crossing the Chasm)

Knowledge Need

SERVICE

SCIENCE

31 La Salle Parque de Innovación de Servicios para las Personas INNOVATING IN SERVICES FOR PEOPLE

[email protected]

Documents

2010.10.20 paper presentation, ss filling the gaps between knowledge and needs rz