20100309 KACST Project Status FINAL v2

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Red Tech Consulting

National DigiContent Strategy for Saudi Arabia

Project Status Presentation

Riyadh

March 9, 2010


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National DigiContent Strategy is a major project in Saudi

Arabia, led by KACST

The project team has a proven delivery capability and is ready to manage the strategy

finalization into implementation of the King Abdullah Initiative for Arabic Content (KAIAC)

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KACST Executive Sponsor

Dr. Mohamed Al Kanhal

Steering Committee

Dr. Mohamed Al-KanhalDr. Mansour Al-GhamdiDr. Abdulrahman Al-Muhareb

Dr. Ibrahim Al-KharashiDr. Fayez Al-Hargan

Dr. Abdulaziz Al-HarganDr. Abdulaziz Al-ZomanDr. Mohammed Aloqeely

KACSTProject Manager

Mr. Khalid Al-Hokail

ATS/Red TechConsulting

Management Team

Yves ChenetDr Mohammed Alnuem

Dr Waleed Alsalih

KACST TeamMembers

Dr. Mohamed Al KanhalDr. Mansour Al-Ghamdi

Dr. Abdulrahman Al-MuharebDr. Ibrahim Al-Kharashi

Red Tech ConsultingTeam Members

Jeffrey A. Kaplan

Emmanuel AderFares Al-Fares

Mathieu CognacAntoine Singer

Working Groups


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8-Feb-13 3

The National DigiContent project is on time, and Red Tech

Consulting has reached the strategy finalization phase

Project

Mobilization

Stage 1

Local Arabic

Digital Content

Current State

Assessment

ICT Infrastructure for

Digital Content in KSA

Content Ownership&Use

Strategy & Road Map

(Governance Part 2)

Stage 2

Stage 4

Stage 5

Stage 9Stage 8

InternationalBenchmark

Stage 3

Innovation & Creation of

Arabic Digital Content in KSA

Stage 6

Stage 7

7a Regulatory Assessment

7b Governance &

Management Model (Part 1)

Gap Analysis

CompletedIn Progress

Not Started

Implementation


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8-Feb-13 4

To date, the Kingdoms Internet and ICT markets have reached

levels on par with its GDP rankingGlobal Rank

1

10

20

30

40

50

60 606059

9

5152

70GDP Per

Capita

Internet

Penetration

Broadband

Penetration

Mobile

Penetration

E-ReadinessNo of National

Domain Names

Saudi Arabia

There are huge opportunities to grow the digital content market in KSA, for example

capitalizing on the Kingdoms competitive advantage in mobile

Source: CIA World Factbook (2009 Estimates), World Economic Forum (2009), EIU, http://webhosting.info/domains/country_stats/


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Korea demonstrates that a country can significantly outperform

its GDP per capita and be a global ICT leader

Source: CIA World Factbook (2009 Estimates), World Economic Forum (2009), EIU, http://webhosting.info/domains/country_stats/

Global Rank Saudi Arabia

South Korea1

10

20

30

40

50

60 606059

9

515250

9 7

61

1514

70GDP Per

Capita

Internet

Penetration

Broadband

Penetration

Mobile

Penetration

E-ReadinessNo of National

Domain Names

King Abdullah Initiative can be the catalyst for KSA to join the next generation of digital leaders


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8-Feb-13 6

Developing National DigiContent requires

strengthening the entire Digital Ecosystem

KAIAC Projects will often be a partnership of government, private sector and other stakeholders

Arabization

Market

Environment

Regulatory

InfrastructureNational

DigiContentGov DigiContent

Creation

KAIAC Projects


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8-Feb-13 7

Starting with a market dominated by forums, the Kingdom

is experiencing the global explosion of digital content

Entertainment

Social Media

E-Commerce

InformationNews and Info

VerticalsSearch & Portals

Government

Information

Video Audio Games

Social

Networking SitesForums Blogs

AdvertisingFinance,

Travel, E-Learning

As in every country, search dominates:3 of the top 4 websites in Saudi Arabia(Google SA, Google, Live)

14 of top 100 sites in KSA are fordownloading entertainment content

Social networking is growing, withover 1 million active users ofFacebook (3.5% of the population)

USD 3.3 Billion spent on internetpurchases from Saudi Arabia (2007)

The National DigiContent Strategy will stimulate a virtuous cycle where more Arabic users find

more Arabic content created by more Saudi producers


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Arabic digital content production lags behind

the strong internet usage growth in the Kingdom

Growing rapidly Text based Limited tools

Less than 1%(650M pages out of 70B)

Rich Multimedia

content, &Mobile Content

R&DInvestments


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Digital Content Market

P2P UGC

People


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8-Feb-13 10

Growing the digital content market in Kingdom requires

attention on people, money and business conditions

Market Demand

Educated Users (digital literacy)

Pricing by operators for access

Online and micro-payment systems

Attractive content that users want

Market Supply

Trained professionals (digital skills)

Low entry barriers for new businesses

Venture and risk financing

Targeted public sector sponsorships


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Regulatory

issues

Present

statusImprovement opportunities

SPAM SPAM regulation under development

Anti-Fraud Current regulations sufficient

Content OwnershipUpdate IP regulations and policies to address digital

content

Consumer

protectionDigital Consumer Bill of Rights

Privacy Comprehensive privacy policy

Data retention Rules on data retention and preservation

LicensingApply licensing requirements in ways that do not obstruct

growth of digital content market

Sustainable growth in the digital content market

requires a supporting regulatory framework


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Digital libraries and national archives

Digitization of cultural heritage assets

Digitization of major news archives

Public e-services

e-Learning

e-Health

Decree on Open Data

Inventory of current public data assets

Online portal for release of public data

E-Government

Open Data*

(public sector information)

Mass Digitization

Government can leverage its huge capacities for content creation, digitization

and distribution to dramatically increase the amount of digital content in KSA

* Open Data = data that is freely available to everyone without restrictions from copyright, patents or other usage controls


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First-class infrastructure is a must for a dynamic digital content market

KSAs infrastructure must adapt to meet the

untapped demand for broadband services & Arabic content

Infrastructure issuesPriority

Improvement opportunities

Bandwidth cost & availability Liberalize carriers carrier marketFixed broadband penetration Last mile regulation (copper & fiber)

Spectrum availability for Broadband Re-farming of spectrum resources

Broadband availability in rural areas Universal service fund re-focused on broadband

Hosting Filtering and sponsorship program

Modernity of Internet infrastructure Investment and regulatory changes

HighMedium


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8-Feb-13 14

The King Abdullah Initiative will stimulate the entire Digital

Content Ecosystem

Arabization

MarketEnvironment

Regulatory

Infrastructure

National


Creation

KAIAC Projects


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The King Abdullah Initiative for Arabic Content

Vision

The King Abdullah Initiative will drive the transformation of Saudi Arabia into a

knowledge society, establishing the Kingdoms leading role in the Arabic &

Islamic digital world.

Key objectives

o Preserve and share the countrys Arabic and Islamic identity and digital heritage.

o Make digital content a driver of growth and innovation in the Saudi economy.

o Ensure that all segments of society have easy access to digital information andopportunities.

o Promote a Pan-Arab partnership in digital content development.
http://www.bulletin.uwaterloo.ca/images/saudi.gif


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Language Access

Market

Environment

Regulatory

InfrastructureNational


Creation

Best-in-Class

Countries Projects

Broadband Initiatives Program (US)

National Broadband Strategy (France)

Rural Broadband investment fund (NZ)

National Broadband Plan (Malaysia)Carriers Carrier Framework (EU)

Giga Internet Promotion Plan (Korea)

Guidelines on Net Neutrality (Norway)

PERSE -Promotion of

French language in the

digital world (France)

Digital Interactive Fund

to support indigenous

cultures (Canada)

National Science Foundation finances (US)

E-Commerce promotion initiatives (Korea)

Digital SMEs Funds (Denmark)

Connected Games Program (Singapore)

Program for Digital skills (Norway)RM25 m./year eContent Fund (Malaysia)

C$300 m./year Digital Media Fund (Canada)

Norwegian Personal Data Act (Norway)

Personal Data Protection Act (Korea)

Content Classification Act (Australia)

Norwegian Copyright Act (Norway)

Digital Millennium Copyright Act (US)

HADOPIAnti-piracy (France)

Multimedia Act - pricing (Malaysia)

National Digital Preservation Program (US)Data.gov.uk - Open Gov. Data (UK)

INSEE, Official Statistics (France)

Canada Project to digitize cultural &

scientific heritage (Canada)

Norwegian Digital Library (Norway)


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Digital Governance

P2P UGC

People


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P2P UGC

People

Ministry of

Culture & Info

CITC

Ministry ofInterior

SAMA

MCIT

Ministry ofCommerce

KACSTKAIAC

Science & TechR&D

Patents

Governance Elements

Whole of government approach

Specific outcomes (targets)

Performance standards (execution)

Accountability

Ministry ofFinance

Ministry ofHigher Ed.

Ministry ofEducation


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Next Steps

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1. Deliver the strategy and roadmap

2. Validate the strategy and roadmap

3. Present strategy to KAIAC Supervisory Committee

4. Start program mobilization

5. Publicly launch the national strategy

Projects

Budgets

Implementation plan

Governance

April 19

May 1

June 1

May 15

April 20 -30

PMO set-up

Awareness campaign

Tender preparation


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Arabic content currently represents under 1% of all Internet content

Impact of King Abdullah Initiative: Move the needle!

Documents

20100309 KACST Project Status FINAL v2