2010Update2MediaPreviewFebruary10-11

FirstLookforCharityFebruary11 PublicShowFebruary12-21 www.ChicagoAutoShow.com

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GM’s Reuss to Keynote Chicagoauto show at MaMa Breakfast

Wednesdaymorning’sChicagoAutoShow/MidwestAutomotiveMediaAssociation(MAMA)breakfastwillstartoffthenewsconferenceactivitiesinMcCormickPlace.Thisyear,thegatheringofmediaandindustryexecutiveswillbeaddressedbyMarkReuss,presidentofGMNorthAmerica. “Theautoshowhasalongtraditionoftopicalandmeaningfulspeakersforitskeynoteaddress,”saidJohnPhelan,2010ChicagoAutoShowchairman.“Mr.Reussisdeeplyinvolvedintheresurgenceofoneoftheworld’sgreatcompanies.Tohavehisperspectiveandhisinsight—nottomentionhiswell-knowngregariouspersonality—asthestartofourshowisarealplus.We’rethrilledthathe’llbejoiningus.” InDecember,ReussheldaWebchatforjournaliststhatofferedaterrificlookintohismindandphilosophy.Excerptedfromthatchataresomequestionsandanswers. As president of NA GM, what is going to be your priority? • That is a good question.....I plan to have a small team (5 direct reports) that are laser focused on sales, marketing, OnStar, manufacturing, Canada, Mexico—Fritz (Henderson) had a lot more to do which he did well but there are only 24 hrs in a day for the man. Priority? Tell people about our cars and trucks, regain the confidence of the Canadian, American, and Mexican people. Sell and make some money! • Well—dealers are gonna be my first activity-met with some

Caddy dealers 2 nights ago. The legislation that is happening is a good thing—to bring integrity and the right decisions for the companies and the families of our dealers across the land—it is an opportunity for all of us to make the right decisions and move on. The relationship of dealers and customers is my highest priority. Period.

Are there any key products that you feel need to be accelerated to meet market demand or enter new segments? • Ok the Volt is key for us all in North America. It is in fact creating a new segment and leapfrogging traditional hybrids. I have been spending a ton of my time in my old job on it—driving it (in rain—no, I did not receive volts) so I love it and we cant wait to have it here. I launched Cruze in Oz (Australia) and I cannot wait for it here as well—although we did not have the 1.4T we only had 1.8L and diesel—so all three will be really well received. I also like Z28’s. How do you plan on making the relationship between dealers and customers stronger? • Customer by customer, dealer by dealer, visiting folks in both of those worlds and start a grassroots effort to see them, talk to them, and take that knowledge and repair the relationships. I am not a fellow

that strays much from the fundamentals of good business, great cars and trucks, and trust. Is there any marketing plan pointed at older (more traditional) drivers? Reuss cont’d on pg. 2...

sloan to succeed Cizek at Chicago dealer association

Ruess (...cont’d from pg. 1)

TheBoardofDirectorsoftheChicagoAutomobileTradeAssociation(CATA)hasnamedDavidSloantosucceedJerryCizekaspresidentofthedealergroupfollowingCizek’sretirementfromthepositionhehasheldsince1988.ThechangetakesplaceJanuary1,2010. “WewereextremelyfortunatetohavesuchastrongcandidateinDavetofollowinwhatareclearlybigfootprints,”saidKevinMize,chairmanoftheorganizationrepresentingthefranchisednew-cardealersingreaterChicagolandandproduceroftheannualChicagoAutoShowatMcCormickPlace.“WhileJerryhasbeenanintegralpartofthisgroupforthepast36years,previousboardsofdirectorsplannedwellforourfuturebygroomingDaveforthepositioninhisroleasExecutiveVicePresidentforthepast16years.Ican’timaginethatwecouldhavehadamorepositiveandproductivescenarioforachangeofcommand.” Sloan,45,wasrecruitedtotheCATAfromGolinHarrisCommunicationsin1993.PrevioustoGolinHarris,hespentsixyearsonthepublicrelationsstaffofGeneralMotorsCorp.AgraduateofMichiganStateUniversity,Sloanandhiswife,Melissa,havethreechildrenandliveinWilmette,Ill. “Davebrings16yearsofCATAindustryknowledgeandleadershipatacriticaltimeinourvolatileindustrywhichisatacrossroadsofdramaticchange,”saidChairmanMize.“Hisexperienceandcreativeenergywillhelpleadourdealerstobecomeanevenstrongerassociationinthefuture.” CizekjoinedtheCATAin1973aftergraduationfromthebusinessschoolofBradleyUniversityandworkingathisgrandfather’sautomobiledealership.HestartedwiththeCATAasafieldrepresentativeandultimatelybecameitspresidentwiththegroupsettingthestandardforautomotiveassociationsnationwide.HewasinstrumentalintheformationoftheIllinoisAttorneyGeneral’sAdvertisingRegulationsfordealers,theSecretaryofState’sAdvisoryBoardandforgingastrongpartnershipbetweenthedealergroupandtheBetterBusinessBureau.CizekalsoservedaschairmanoftheCivicFederationofChicagoandisarecipientoftheBBB’shighesthonor,theTorchBearerAward. “JerryCizekwillcontinuetobeheldinthehighestesteemandwillserveasco-generalmanageroftheChicagoAutoShowalongwithDavefortheupcomingshow.WeareverypleasedthatJerrywillstayonthroughJuneof2010tolendhiswealthofexperienceandassuranceforasmoothtransition.”

• Yes there is...we started what I think was a wonderful drive and show our products program in towns and cities across the North American markets before the whole global financial crisis. We could not do it for obvious reasons—so I want to do this again—does not matter what age our customers are—so that will be really, really good to really show folks what we have! InJune2001,Reusswasnamedexecutivedirector,architectureengineeringandGMPerformanceDivision.HestartedthenewGMPerformanceDivisionandlaunchedassociatedproductionandracingvehiclesincludingtheV-SeriesCadillacsandSSChevrolets.InOctober2005,ReusswasappointedexecutivedirectorofNorthAmericavehiclesystemsandarchitecture.Thefollowingyear,hewasnamedexecutivedirectorofglobalvehicleintegration,safety,andvirtualdevelopment. ReussreceivedabachelorofengineeringdegreeinmechanicalengineeringfromVanderbiltUniversityin1986andamaster’sdegreeinbusinessadministrationfromDukeUniversityin1990.HeisacertifiedindustrypooltestdriverontheNorthCourseofthefamedNürburgringmotorsportracetrackinNürburg,Germany,andhasearnedhislicenseforGrandAmericanRoadRacing. Sobuckleup,everyone.He’sfastandshouldmakeforanexcellentgreenflagfortheopeningofthe“BigLap”aroundthenation’sbiggestautoshow.

NBC5 and Telemundo Chicago Present: The 2010 Chicago Auto Show SpecialsSaturday, February 14

WhilemanywillberivetedtotheirTVsforthe2010WinterOlympics,they’llbeabletotakeabreakfromthebreakneckspeedsoftheGiantSlalomtothosewhoaretakingasimilarslalomthroughtheaislesofMcCormickPlaceduringtheautoshow.Thisyear’sNBC5ChicagoAutoShowspecialwillenjoyahugelead-inaudienceofthosewatchingthegamesfromCalgarywithevenmoreOlympiccoverageonthebackendofthespecial. “TheOlympicGamespositioningonNBC5isterrificforusandthosewholovecars,”saidShowChairmanJohnPhelan.“Andit’sagreatwaytogiveeveryoneaheadsupaboutwhat’sgoingonforthefullpublicrunoftheshow.We’reallaboutbringingpeopleintoMcCormickPlacetoviewwhatourindustryhasbuiltandis

selling.WhatbetterwaytotemptthemthantogivethemaHighDefinitionviewofoneofthecity’sgreatevents?” JerryCizek,co-generalmanageroftheautoshow,alongwithPhelanandco-generalmanagerDaveSloanhavejoinedwithNBC5PresidentLarryWertinlobbyingOlympicofficialstoallowthemtothecompeteinthe4-manBobsledonaspeciallyconstructedhilloutsideMcCormickPlace. “They’vebeenfightingusallalong,”saidCizek.“Butthentheyfoundoutthatthehigh-speedrunoffareaforourhillemptiesdirectlyintoLakeMichigan—andtheysomehowhavenowagreed.Iknowit’llmakeforgreatTV—andit’stheleasttheycoulddoafterwegotgeekedonthe2016games!” NBC5’sBrantMiller,LeeAnnTrotter,GingerZee,PaulaFaris,MattRodewaldandCharlieWojciechowskiwillcovertheshowwall-to-wallin“goldmedal”fashion.

LookfortheNBC5teamtocoverthehottestcarexhibits,familyfunattheautoshow,hybridsandcarbuyingtips.Throughoutthespecial,themultipleEmmy-awardwinningteamwillfollownewcarbuyersastheycruisethefloorofthenation’sbiggestautoshow.Againthisyear,viewersathomewillhaveachancetowinprizesastheywatchtheliveshowonNBC5!TheChicagoAutoShowspecialwillalsobestreamedliveonwww.nbcchicago.com Thehour-longspecial,livefromMcCormickPlaceandinHD,willairSaturday,Feb.13at6p.m.withanencoretelecastatnoononSunday,Feb.14. PlansarealsounderwayforTelemundoChicago’sAutoShowspecialandpresentationofthe4thannualTelemundoHispanicDay!Thespecialwillairandencoreopeningweekendofthisyear’sshowandwillbefollowedbyHispanicDayplannedforFriday,February19.TheWSNSproductionteamjustrecentlyreceivedaMidwestRegionalEmmyfortheir2009ChicagoAutoSpecial.LookforthereturnofhostsOscarGuzmanandNellyCarreñotoagaintakeSpanishlanguageviewerstoallthatisnewatthe2010ChicagoAutoShowaswellastoagainpromoteTelemundoHispanicDay.TheentireTelemundoChicagoteamislookingforwardtothe2010ChicagoAutoShow!

the Meat in an Olympic-sized sandwich!

On NBC5:Saturday, February 13, 6:00-7:00PMEncore, Sunday, February 14 at Noon

On telemundo Chicago:Saturday, February 14, 10:30-11:30PMSunday, February, 15, 5:00-6:00PM(February 10, 2009, Chicago)

NBC5’s Ginger Zee

2010 First Look for Charity

Theword“big”comestomindwhenyouthinkabouttheChicagoAutoShow.Itisthenation’slargestautoshow.DittowhenyouthinkaboutFirstLookforCharity,theautoshow’sbenevolentblack-tieevent.ItisamongChicago’sbiggestsingle-daycharityevents. AndatthenextFirstLookforCharity,heldtheeveningbeforetheChicagoAutoShowopenstothepublic,oneluckyattendeewillwinbig:a2010ChevroletEquinox. Theall-new2010Equinoxblendsdistinctivedesignwithoutstandingefficiency.Thisgreat-lookingcompactcrossoverdeliversabest-in-segmentEPA-estimatedhighwayfueleconomyof32mpg—a33-percentimprovementoverthepreviousmodel. Butmostimportant,yoursupportofFirstLookforCharityhelps18significantChicagoareacharitiesinabigway.Fromaneventthatraisesmorethan$2millionannually,yourdonationwillbenefitanyorallofthem. FirstLookforCharityisananticipatedeventamongsocialitesandcarbuffs.Theblack-tieaffairallowsparticipantstostrolltheshowflooramidopulencenotpresentduringthepublicportionoftheChicagoAutoShow. Enjoyabundanthorsd’oeuvres,champagne,wine,softdrinksanddessertwhilestrollingashowfloorthatboastsmorethan1,000newvehicles—someondisplayforthefirsttimeanywhere. Thisyear’sgalafeaturesfive“Drive-thruGourmet”tastingstationsandthree“DestinationDining”multi-coursediningareas.Presentedasathemedtouroftheautoindustry’stop

nationalmarkets,thisdiningexperiencepavesthewaytoaninternationalloveaffairwithfoodandculture. Ticketsforthe2010FirstLookforCharityareavailableonlineviaoursecureorderingform. EquinoxcomplimentsofChicagoland&NorthwestIndianaChevydealers.Vehiclewinnermustbepresent. Black-tieattirerequired!

Benefiting Charities

AdvocateHopeChildren’sHospitalAutismSpeaksBoys&GirlsClubsofChicagoCampagnaAcademyCancerHealthAllianceofMetropolitanChicagoCatholicCharitiesoftheArchdioceseofChicagoCatholicCharities,DioceseofJolietChildren’sMemorialHospitalClearbrookEvansScholarsFoundationFranciscanCommunityBenefitServicesRayGrahamAssociationforPeoplewithDisabilitiesMisericordiaHeartofMercyRespiratoryHealthAssociationofMetropolitanChicagoSpinaBifidaAssociationofIllinoisSt.Coletta’sofIllinoisFoundationSt.JamesHospital&HealthCentersJesseWhiteTumblingTeam

Chrysler’s Marchionne to address economic Club at Chicago auto show

SergioMarchionne,CEOofChryslerGroupLLC,willaddresstheEconomicClubofChicago(ECC)atthegroup’sannualChicagoAutoShowluncheonmeetingonFeb.11,2010.Theeventwillbeheldat12p.m.CSTintheVistaBallroomofMcCormickPlaceduringtheshow’smediapreview. “WearepleasedandgratefulthatMr.Marchionnehasacceptedourinvitation,”saidGraceBarry,presidentoftheECC.“Theautoshowluncheonmeetinghasbecomeoneofourorganization’smostpopularevents,setwiththebackdropofthenation’sbiggestautoshow.WelookforwardtoaddingMr.Marchionne’snametothelistofprestigiousguestspeakerswe’veenjoyedovertheyears.” “Chicago’sisthebiggestdisplayChryslerbuildsforanyshowanywhereintheworld,”saidOICA-sanctionedChicagoAutoShowChairmanJohnPhelan.“TheattentionSergioMarchionneandhisChryslerteamgeneratedattherecentBusinessPlanmeetingsinAuburnHillsdemonstratestheintenseinterestinthedirectionofthiscompany.Liketherestofthebusinessworld,we’reeagertohearmoreabouttheexcitingturnaroundofChryslerandhisvisionforthefuture.”

MarchionnewasnamedchiefexecutiveofChryslerGroupLLCinJune2009andremainsChiefExecutiveOfficerofFiatS.p.A.andofFiatGroupAutomobiles,responsibilitiesheassumedinJune2004andFebruary2005,respectively.Marchionneisabarrister,solicitorandcharteredaccountant.HeobtainedaBachelorofLawsfromOsgoodHallLawSchoolatYorkUniversityinToronto,Canada.HealsoholdsaMasterofBusinessAdministrationfromtheUniversityofWindsor,Canada.HewasborninChieti,Italy,andhasdualCanadianandItaliancitizenships. Foundedin1927,theECCisoneofthenation’smostinfluentialforumsforthedisseminationofeconomic,business,politicalandsocialviews,throughitsregularmembershipmeetings.Invitedspeakersincludeindustryleaders,headsofstateandpolicymakers. TheEconomicClubofChicagoluncheoneventisbyinvitationonly.Mediawhowishtoattendtheeventshouldvisithttp://www.chicagoautoshow.com/mediaaccess/index.asptoregisterfortheshow’stwo-daypreview.ThepasswordtoregisterformediacredentialsisMedia2010.

Official Hotel at a Great Price: $115 It’snotovertheriverandthroughthewoods,butitisjustacrosstheriverfromwherewe’vebeenstayinginthepast.We’repleasedtoannounceour2010ChicagoAutoShowOfficialHotelwillbetheChicagoSheratonHotelandTowersattheChicagoRiver(NorthsideoftheriversoIguessthey’reCubfansthere). TheSheratonChicagoisconvenientlylocatedforeasyaccesstoMcCormickPlace,theGrandAve./IllinoisSt.corridor,andthebusyMichiganAve.“MagnificentMile”.TherecentlyrenovatedSheratonChicagoisofferingChicagoAutoShowmedia,exhibitors,andattendeesafabulousrateandwonderfuladd-ons. For$115youreceiveatraditionalroom,complimentaryIn-roominternetaccess,complimentaryhealthclubandpoolaccess,complimentarylocalpaper,useofthecomplimentaryMcCormickPlaceShuttleandDoubleStarwoodPreferredGuestpoints.Roomratesaresubjecttoavailability,shuttleserviceisbasedonpre-setschedule. Formoreinformation,visit:http://www.sheratonchicago.com/downloads/factsheet.pdf sheraton Chicago Hotel and towers 301 east North Water st. Chicago, IL 60611 312-464-1000 Tomakeareservationortofindoutmoreinformationonthehotelgovisitthelinkbelow.http://www.starwoodmeeting.com/Book/chicagoautoshow2010orcall800-233-4100andmentionbookingcodeAUTO.

Tuneintohttp://www.chicagoautoshow.com/multimedia/blog/index.aspforour2010ChicagoAutoShowBlog.What’sbestaboutagoodblogistheabilityforsomeonechimeinandsay,“Hey,you’reallwet!Don’tyouknowthattheyreadmypublicationonPluto?!MorePlutoniansreadmyblogthananyonefromUranus—andImeanit!”(justheresay,ofcourse,butdarngoodreading,wethink.)

C’mon,it’sreallyeasy,butwe’renot.Soifyou’retherealdealyouwon’thaveanyproblemsgettingintotheshow.Ifyou’rebogus,we’regoingtofindoutandyou’llsuffertheragesandlunaciesofadiabolicretribution,repletewithtalkingbehindyourbackandtheheartbreakofPsoriasis.Sofollowthesesimplerules: IfyouareMEDIAgotohttp://www.chicagoautoshow.com/mediaaccess/index.aspandenterthepassword“Media2010”inthepasswordbox(notintheTrackingNumberbox). Ifyouareanyoneelse,includingCORPORATEEXECUTIVES,EXHIBITORS,andPUBLICRELATIONSPERSONNEL,gotohttps://www.chicagoautoshow.com/exhibitoraccess/login.aspandenterthepassword“Exhibitor2010”inthepasswordbox(notintheTrackingNumberbox). Ineithercase,youcaneasilyregisteryourselforyourwholegroupWewillbeginthenotificationprocessforapprovalsdirectlyafterthefirstoftheyear,soenjoytheholidayandkeepyourheaddown,ok?

Gotothislinkfortheshowinanutshell.YoumightevenwanttodownloadthispagetoyourPDAorcellphoneorshoe—whateveryouuse—andkeepithandy:http://www.chicagoautoshow.com/news/article.asp?ARTICLE_ID=132&

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Key Contacts

Need a Quick Overview?

CATAPresident&AutoShowGeneralManagerJerry H. Cizek III630.424.6000directjcizek3rd@cata.info

ExecutiveVicePresidentdave sloan630.424.6055directdsloan@DriveChicago.com

DirectorofCommunicationsPaul Brian630.424.6069directpaulbrian@DriveChicago.com

FirstLookforCharityManager&DirectorofDealerAffairserik Higgins630.424.6008directehiggins@cata.info

DirectorofSpecialEvents&ExhibitorRelationssandi Potempa630.424.6065directspotempa@cata.info

DirectorofAutoShowOperationsChris Konecki630.424.6075directckonecki@cata.info

InternetDirectorMark Bilek630.424.6082directmbilek@DriveChicago.com

Areyoubloggingyourautoshowexperiences?Youdon’thaveany?Oddlyenough,wedo!Ourcommuncationsspecialist,AlexNavrotski,iskeepingallthe

socialnetspopulatedbutweneedyourhelp.Youcanalwayspopinwithstuffyoulikeaboutshowsandstuffyoudon’tlike,too.Bythetimeyougetherewe’llhaveitallironedoutsothatallyouhavetodoiswriteandwe’llhaveaminimumofwhining.Nice!Whynotstopinandseewhassupfortheupcomingseasonandshareafewstories,photos,whatever.Afterall,that’swhatblogsareabout.Besides,yousimplycan’twriteanymoreabout

cars,canyou?Perhapsyou’dcaretoopineaboutanythingfromcarstothebestautoshowhotdogs.We’llhavetofindthatpicturefromtwoyearsagowiththeworldmosteagermediacenterhotdogeaters.Wow.Kobiashistandback.Theseguysarecomingforyou!

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ChicagoAutoShowChicagoAutomobileTradeAssn18W200ButterfieldRoadOakbrookTerrace,IL60181USAP:630.495.2282(CATA)F:630.495.2260www.ChicagoAutoShow.com