Sponsored by:

Best Practices for Using Social Media to Increase Sales

Stu Durland

Kattie Herbst

Rick Morgan

Angelyn Treutel

Panelists

Stu Durland, AAI – VP Operations Seely & Durland Insurance

• Facebook www.facebook.com/seelydurlandinsurance• LinkedIn www.linkedin.com/in/sdurland• Twitter www.twitter.com/sdurland

Katie Herbst, CIC, CISR– Web & Social Marketing Mgr Westfield Insurance

• LinkedIn www.linkedin.com/in/katieherbst • Twitter www.twitter.com/katieherbst

Panelists

Rick Morgan, – VP New Media Aartrijk

• Facebook www.facebook.com/rickmorganconsulting• LinkedIn www.linkedin.com/in/rickjmiv• Twitter www.twitter.com/rickjmiv

Angelyn Treutel,CPA– Treutel Insurance Agency, Inc. / T&T Financial Services, P.A.

• Facebook www.facebook.com/treutel.insurance• LinkedIn www.linkedin.com/in/angelyntreutel• Twitter www.twitter.com/atreutel

Best Practices

What have we learned over the past year?

“What is true is that the organizations that are finding success with social networking are applying good management and business practices to their effort.” 

Best Practices

Critical to success is having a clear strategy.– look at its current successful marketing

practices, agency culture, and management style.

– Social media policy or guidelines• www.IIABA.net/ACT)

Best Practices

Sociology > technology. – The technology is undergoing constant

change and will continue to do so. – core transformations that have taken place in

our society and in our industry.

Best Practices

Permission and privacy– Inbound, permission-based marketing is

replacing mass marketing and interruption marketing.  

– Being found

Tactics

Local Search

Finding Content

Growing Fans and Followers

Consistent Image and Branding across all social disciplines.

Managing and Monitoring

2010 ASCnet Partners

Principal Partner

2010 ASCnet Partners

Gold Partner

Platinum Partners

2010 ASCnet Partners

Bronze Partners

Silver Partners