2010 Sponsorship Proposal

FRIDAY KICKOFF EVENT

Sponsorship Highlights

Crown Royal Black will be mentioned as presenting sponsor for the event. We will place Crown Royal Black on 5000 official flyers for the event. Crown Royal Black will be mentioned as a sponsor on all radio

advertisements. Promotional models Premium give-a-ways at the event Signage POS within the venue Crown Royal Black featured in our e-newsletter. Crown Royal Black featured in the weekly e-blasts sent promoting to over

5000 email addresses. Crown Royal Black will be displayed on the website with a direct link to

your home page. VIP Passes to event for your company representatives Table or section to setup with company information during party.

Attendance History

YEAR ATTENDANCE

2009 600

2008 600

2007 550

2006 525

2005 450

Signage

Crown Royal Black’s logo will appear in all marketing posters and flyers promoting the Magic Classic Friday Kickoff Event ‘Day Party Birmingham and Friday After Midnight

Crown Royal Black will be the exclusive hard liquor sponsor for Magic City Classic Day Party and Friday After Midnight

E-Blast

Crown Royal Black logo’s will be included in all weekly e-blast sent promoting the Magic Classic City Friday kickoff parties Day Party and Friday After Midnight sent to 5,000 email subscribers.

Website

Crown Royal Black logo would be displayed on the DAY PARTY WEBSITE, AMBIANCE II, and urbanham website with a direct link to Crown Royal website.

Summary

We welcome the opportunity to have Crown Royal Black as an official Sponsor of Magic City Classic Kick off party Day Party and Friday After Midnight. We believe this will be a mutually beneficial relationship, and we look forward to working together to serve the Magic City Classic weekend, exposing patron to Crown Royal Black.