Upload
brdrider77
View
147
Download
15
Tags:
Embed Size (px)
DESCRIPTION
2010 Serengeti Sunglasses
Citation preview
5/20/2018 2010 Serengeti Sunglasses Catalog
1/25
serengetTWO THOUSAND TEN
5/20/2018 2010 Serengeti Sunglasses Catalog
2/25
TABLE OF CONTENTS
James Denton
wears the Vasio
(cover) and the
Luigi (upper left).
Opposite page:
Vittoria, Fontana,
Bianca (left)
Savona, Merano,
Vasio (right)
Matteo, Fontana
(front).
2 LENS TECHNOLOGY
Details on the latest in Serengetilens technology
3 POLAR PHD
The new lens has officially arrived
6 FLEX SERIES
Youll quickly forget youre wearing
sunglasses
10 GENOA
On the Riviera, and in style
12 CLASSICS
Both timeless and high-tech
16 JAMES DENTON
Why hes the perfect match for Serengeti
18 SERENGETI SPORT
A seamless match for active lifestyles
22 MILAN
Classic good looks go far in thisfashion capital
24 SPORT CLASSICS
A slightly more progressive takeon traditional
28 A FASHIONABLE MOMENT
All the elements of style come together inone brief moment
30 COSMOPOLITAN
Fashion and function have taken thehigh road
35 ALAIN PROST
Alains love of racing and Italiancraftsmanship
36 BEHIND THE LENS
Photographer Greg Gorman knowsall about lens technology
38 FIVE SCENIC DRIVES
Don your sunglasses and hit the road
United States | Europe | Australia | Asia | Canada |Mexico
9200 Cody, Overland Park, KS 66214 | U.S. 888.838.1449 | Outside U.S. 913.752.3400 |Fax 913.752.3550 | sereng eti-eyewear.com
This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same.
the worlds finest driving sunglass
James Denton feature article pg 16.
Five scenic drives pg 38.
5/20/2018 2010 Serengeti Sunglasses Catalog
3/25
2
NEW POLAR PhD
Evolved from the proven NXTlens platform, Serengetisexclusive new Polar PhD lens combines the latest in pola
and photochromic lens technologies with our proprietary Spectral Controltechnology. And by engineering the polar
layer into the back of the lens, weve managed to avoid the delamination and deterioration inherent with traditional film
polarization. This advanced technology provides 98% polarization efficiency while automatically lightening and darke
suit the conditions, giving the user years of uncompromised performance.
SERENGETI LENSES
THE MOST IMPORTANT TECHNOLOGY
ON THE ROAD ISNT YOUR CAR. ITS
WHATS RIGHT IN FRONT OF YOUR EYES.
Drivers
The amber-colored Drivers lens is ideal for driving
because it enhances colors and contrast, while
lightening and darkening to provide optimal
light transmission in any condition. Available in
non-polarized, gradient and polarized glass and
Polar PhD lenses.
Non-polarized and gradient glass:
24% transmittance lightened lens /
9% transmittance darkened lens
84% blue light blocked lightened lens (gradient) /
95% blue light blocked darkened lens (gradient)89% blue light blocked lightened lens (non-polarized) /
95% blue light blocked darkened lens (non-polarized)
Polarized glass:
18% transmittance lightened lens/10% transmittance darkened lens
93% blue light blocked lightened lens /
96% blue light blocked darkened lens
Polar PhD:
21% transmittance lightened lens/9% transmittance darkened lens92% blue light blocked lightened lens /
96% blue light blocked darkened lens
555nm
Ideal for bright light conditions, the 555nm lens
manages yellow and green light transmissions
to cool and relax the eyes. The light silver mirror
coating further reduces eye strain by acting as
a protective shield against glare. Available in
non-polarized and polarized glass lenses.
Non-polarized glass:
15% transmittance lightened lens/
9% transmittance darkened lens89% blue light blocked lightened lens /
96% blue light blocked darkened lens
Polarized glass:
15% transmittance lightened lens/8% transmittance darkened lens
92% blue light blocked lightened lens /
95% blue light blocked darkened lens
CPG
The CPG, or cool photo gray lens, is
weather conditions, particularly hars
its exceptional polarization propertie
not timid when it comes to maximum
Available in Polar PhD lenses.
Polar PhD:21% transmittance lightened lens/9% transmittance darkened lens
83% blue light blocked lightened lens /
93% blue light blocked darkened lens
PHOTOCHROMIC
The ability to adapt to your surroundings, instantly.
Just like with touring, the ability to adapt to your new environment is
a valuable asset to any and every driver. Our photochromic technology
works by embedding molecules within the lens, which are designed to
constantly adjust to changing light conditions, so your eyes are free
to stay focused on the road ahead.
SPECTRAL CONTROL
Control is the operative word here.
By filtering out specific colors within the visible light spectrum,
Spectral Control technology gives you stunning, high-definition contrast and
color enhancement. This essentially gives your eyes control over the light,
resulting in crisper vision and amazingly clear images, while blocking out
most blue light for less eye fat igue.
POLARIZATION
Because glare is the enemy of clarity.
It may be beautiful scenery, but if light is bouncing around and being
reflected off myriad surfaces, youre not going to see it at its best.
Thats why our polarization technology is specially designed to
reduce as much glare as possible, giving the wearer unsurpassed
clarity and comfort.
As a constantly evolving mix of curves, conditions and scenery, the road is a demanding
medium by any measure. Which is why Serengetidevelops sunglasses with an equally
dynamic approach, incorporating state-of-the-art technologies, intelligent refinements and
unparalleled attention to detail into every pair. In fact, all Serengeti sunglasses exceed
government and commercial standards, blocking out virtually 100% of UVA and UVB rays,
while reducing stress on your eyes.
5/20/2018 2010 Serengeti Sunglasses Catalog
4/25
4
CRAFTSMANSHIP LIKE
VENETIAN GLASS.
TECHNOLOGY THATSLIGHT YEARS AHEAD.
WIRE-FLEX
Designed to bend to the contours of your face, t
frames feature a highly flexible and strong blen
silver and stainless steel. The result is a fit that
customized. Some Wire-Flex frames are avail
leather-like Tannery options.
TITANIUM
Elementally speaking, titanium has it all. These f
not only ultra-lightweight yet super strong, but al
to automatically adjust to the contours of your h
long-lasting comfort.
S-FLEX
The revolutionary S-Flex design employs a mix o
beta titanium metals for a supremely durable,
frame. It is also engineered with the Sshaped te
providing a snug fit and unparalleled comfort. S
frames are available with leather-like Tannery op
NYLON
Using only the highest quality injected nylon f
durability, these frames have the added benefi
exceptionally light, flexible and comfortable no
highly fashionable.
FRAME TYPESSerengeti frames are every bit as engine
lenses. After all, the frames are what hold
together and a big part of why Serengeti
look so good and feel so comfortable.
Opposite page:
(top to bottom)
Piers, Fontana,
Bianca, Vasio,
Matteo.
In Italy, craftsmanship is everything. Staying true to its Italian
roots, Serengetiembodies that centuries-old dedication to
craftsmanship and artistry, while using the latest in high-tech
advancements. This devotion is apparent in every part of the
manufacturing process, from the cutting-edge temple hinge
designs to the proprietary hydrogen firing utilized during the
manufacturing of Serengetis lenses.
By hydrogen firing lens blanks in a Lehr
furnace, Serengeti lenses are embedded
with photochromic properties, ensuring
optimized light transmission performance
for the life of the lenses.
Serengeti lenses are chemically treated so
they can hold up to extreme shatter-resistant
standards, and we test for that with a drop
ball test that exceeds industry norms.
Hydrogen firing at 1,000F activates the
Spectral Controlproperties of the glass,
permanently embedding the technology
into each lens. This prevents the technology
from wearing off over time.
5/20/2018 2010 Serengeti Sunglasses Catalog
5/25
6 Piers sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens
FlexYOULL QUICKLY FORGET YOURE WEARING SUNGLASSES. THE FLEX
SERIES INCORPORATES FLEXIBLE METALS INTO A UNIQUE HINGE DESIGN
THAT AUTOMATICALLY ADJUSTS TO THE CONTOURS OF YOUR HEAD.
SNUG YET COMFORTABLE, FLEXIBLE YET PRECISE, THEY MIGHT POSSIBLY
BE THE PERFECT FIT.
Altura
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 56 x 34 x 56mm, DBL
7352: Shiny Gold, Polar PhDDriv
7351: Shiny Gunmetal, Polar PhD
7350: Espresso, Polar PhD Drivers
Mare
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 35 x 64mm, DBL
7349: Shiny Silver, Polar PhD Dr
7348: Espresso, Polar PhD Drivers
7347: Shiny Gunmetal, Polar PhD
Piers
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 60 x 3 8 x 61mm, DBL
7346: Black Pearl, Polar PhD CP
7345: Espresso, Polar PhD Drivers
7344: Shiny Gunmetal, Polar PhD
Series
5/20/2018 2010 Serengeti Sunglasses Catalog
6/25
8
Dante
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 38 x 64mm, DBL 15mm
7268: Shiny Silver, Drivers
7267: Black Pearl, Drivers Polarized
7115: Shiny Gunmetal/Black Tannery, 555nmPolarized
7114: Shiny Espresso, Drivers
7113: Shiny Gunmetal, Drivers Polarized
Augusto
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 44 x 65mm, DBL 17mm
7225: Shiny Gunmetal/Black Tannery, 555nm Polarized
7116: Shiny Gunmetal, Drivers Polarized
Siena
Base Curve: 6 Rx
Temple Length: 135mm
Lens Size: 55 x 38 x 52mm, DBL
7325: Gold, Drivers
7324: Espresso/Brown Tannery, D
7322: Gunmetal/Matte Gun, 555nm
7321: Black Pearl, Drivers Polarize
7320: Espresso, Drivers
Lamone
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 60 x 34 x 62mm, DBL
7049: Gunmetal/Black Tannery, 55
6993: Gunmetal/Matte Gun, 555nm
6990: Satin Black, Drivers Polarize
6989: Espresso, Drivers
Flex Series
5/20/2018 2010 Serengeti Sunglasses Catalog
7/25
If you can handle the heat, summer is the ideal timeto get lost in this ancient, artsy city.
Photographed by:STEVEN LIPPMAN Styled by:LIZ BOTES
ON HOLIDAY IN GENOA
5/20/2018 2010 Serengeti Sunglasses Catalog
8/25
5/20/2018 2010 Serengeti Sunglasses Catalog
9/25
14
Firenze
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 38 x 64mm, DBL 15mm
7112: Gunmetal, 555nmPolarized
7110: Espresso, DriversPolarized
7108: Espresso, Drivers
Merano
Base Curve: 6 Rx
Temple Length: 135mm/Spring Hinges
Lens Size: 57 x 36 x 59mm, DBL 15mm
7242: Black/Laser Etched, Drivers
7241: Brown Fade, Drivers Polarized
7240: Dark Demi Tortoise, Drivers Gradient
7239: Shiny Black, 555nm Polarized
7238: Shiny Black, Drivers Polarized
Phillipe
Base Curve: 6 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 58 x 38 x 60mm, DBL 21mm
7216: Dark Demi Tortoise, Drivers Polarized
7215: Dark Demi Tortoise, Drivers
7214: Shiny Black, 555nm Polarized
7213: Shiny Black, Drivers Polarized
Small Aviator
Base Curve: 6 Rx
Temple Length: 135mm/Spring H
Lens Size: 53 x 46 x 61mm, DBL
7095: Champagne, DriversGrad
7094: Gunmetal, 555nmPolarized
Medium Aviator
Base Curve: 6 Rx
Temple Length: 140mm/Spring H
Lens Size: 59x 52 x 67mm, DBL
7270: Shiny Silver, Drivers Polarize
7269: Shiny Gold, Drivers
7190: Shiny Gunmetal, 555nm Po
6826: Henna, Drivers Gradient
6783: Matte Black, Drivers Gradien
Large Aviator
Base Curve: 6 Rx
Temple Length: 139mm
Lens Size: 65 x 55 x 68mm, DBL
5222: Matte Black, Drivers Grad
Classics
5/20/2018 2010 Serengeti Sunglasses Catalog
10/25
With an unassuming stroll, he slidesinto view and plunks down in frontof a big oak table. Hes done all this
before, the questions, the small talk,the cameras. Its another day oflooking good and playing the partfor James Denton. Hes so at easeyou half expect him to kick his feetup on the table.
Were in Los Angeles on a shoot forSerengeti, maker of the worlds finest
driving sunglass. After a coupleof warm-up questions, we drift into
a discussion about the open road,Montana, cars, and motorcycles,and it becomes clear thatSerengetisunglasses and Jamesare a good match. My Serengetismake everything on the road socrisp and vibrant. Theyre perfectfor a guy like me. He wears themwell, too, as hes currently stylingthe retro-inspired Vasio.
While his gig as Mike Delfino, thehunky, somewhat mysterious plumber
on Desperate Housewives, keepshim close to LA most of the year,you can tell he relishes adventureand the call of the road.
With an intriguing persona thatssomehow both laid-back andrestless, James talked about the
importance of clearing his head,and the simple joys of spendingtime in Montana, the fourth-largeststate with the fourth-smallestpopulation, as he put it. There,he has a small ranch (locationundisclosed, of course). Choosingto drive from LA rather than fly, heuses that time to do some thinking
and bond with his wife and twoyoung children, Shepherd (6)and Malin (4). This road-inducedacclimation process helps to gethim in the Montana mindset, sothat once there, hes ready todo it all: hiking, camping andfishing as well as some much
deserved porch-chilling.
Theres one Montana adventure,however, James cant seem to getenough of. Sitting side by side in hisgarage await two, gleaming electricmotorcycles. Just as powerful as their
throaty, fuel-consuming brethren,these bikes truly fly. But unlike mostbikes, these are totally silent, creating
a surreal experience for James and
one other lucky rider, as they floatacross the empty mountainousbackroads with nothing but thewhoosh of air in their ears. As we talk,James eyes glaze a bit and you can
see hes gone. Hes in Montana.
He snaps out of it when hes askedabout other ways in which he getsaway. In Australia, he once spent twoweeks driving from Alice Springsto Cairns in the far north. It was here
that he came to truly appreciate theprotective qualities of his Serengetis.
The glare was unrelenting, yet itwas never a problem. They were so
comfortable I actually forgot I was
wearing sunglasses. Slowly working
his way through the red center, ashe called it, he encountered all thegeographic oddities and crustycharacters of the interior. At onepoint he picked up a hitchhikerwho turned out to be a camel
musterer. If you
a camel musteIts a person wrogue camels,
car reeked of cof the trip.
Other less-thainclude a bacthrough Irelanup with colorfusoaked up the
Hes also journ
a handful of timeastwest. All tvagabonding s
giving him fodfreeing his minrut so many acexperience wh
So next time ykeep your eyeof phantom bikroadside diner
Amarillo, look next to you is sunglasses, edamn good lomight be Jamehis batteries, l
by Elliott Allen
My Serengetis makeeverything on the road socrisp and vibrant. Theyre
perfect for a guy like me.
JAMES DENTONdestined to get away from it all
DENTON
Photographed by: GREG GORMAN
Styled by: LINDA MEDVENE
Sunglass: SERENGETI VASIO
5/20/2018 2010 Serengeti Sunglasses Catalog
11/25
18
WITH ITS STYLISH, LIGHTWEIGHT FRAMES, THE SERENGETI
SPORT COLLEC
IS A SEAMLESS MATCH FOR THOSE WITH AN ACTIVE LIFESTYLE. THE LENS
PROVIDE THE ULTIMATE IN OPTICAL CLARITY AND ARE ULTRA-LIGHTWEIGHT
THANKS TO THE NEW POLAR PHDLENSWHICH WEIGHS A FULL 75% LE
THAN GLASS AND 10% LESS THAN POLYCARBONATE.
Larino
Base Curve: 8 Rx
Temple Length: 138mm
Lens Size: 64 x 40 x 68mm, DBL7393: Shiny White/Black, Polar Ph
7392: Crystal Brown/Black, Polar P
7391: Shiny Black/Red, Polar PhD
7390: Shiny Black/Gray, Polar P
Fasano
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 61x 36 x 65mm, DBL
7397: Red, Polar PhD CPGNew
7396: Dark Tortoise, Polar PhD Dri
7395: Shiny Black, Polar PhD Driv
7394: Shiny Black, Polar PhD CPG
Serengeti
Sport
Larino sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens
5/20/2018 2010 Serengeti Sunglasses Catalog
12/25
20
Serengeti Sport
Mente
Base Curve: 8 Rx
Temple Length: 125mm
Lens Size: 62 x 43 x 67mm, DBL 16mm
7343: Dark Demi Tortoise, Polar PhD DriversNew
7342: Shiny Black, Polar PhD Drivers New
7341: Shiny Black, Polar PhD CPG New
Presa
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 63 x 42 x 69mm, DBL 14mm
7337: Dark Demi Tortoise, Polar PhD Drivers New
7336: Shiny Black, Polar PhD CPG New
7335: Shiny Black, Polar PhD Drivers New
Cetera
Base Curve: 8 Rx
Temple Length: 125mm
Lens Size: 62 x 39 x 65mm, DBL 17mm
7340: Dark Demi Tortoise, Polar PhD Drivers New
7339: Hematite, Polar PhD DriversNew
7338: Shiny Black, Polar PhD CPG New
Nuvola
Base Curve: 8 Rx
Temple Length: 132mm
Lens Size: 61 x 37 x 63mm, DBL
7360: Shiny Brown, Polar PhDDr
7359: Shiny Black, Polar PhD CPG
7358: Hematite, Polar PhD Drive
7357: Shiny Black/Orange, Polar P
Nuvino
Base Curve: 8 Rx
Temple Length: 132mm
Lens Size: 65 x 39 x 68mm, DBL
7319: Hematite, Polar PhD CPG
7318: Shiny Black, Polar PhD CPG
7317: Shiny Black, Polar PhD Drive
7316: Shiny Brown, Polar PhD D
Maestrale
Base Curve: 8
Temple Length: 132mm
Lens Size: 67 x 40 x 70mm, DBL
7356: Satin Black, Polar PhD Drive
7355: Satin Black, Polar PhD CPG
7354: Shiny Black/Orange, Polar P
7353: Black/Taupe, Polar PhD CP
5/20/2018 2010 Serengeti Sunglasses Catalog
13/25
If youre the type of person who yearns to visit a place where fashion, art and shopping are
put on a pedestal, rising above all others, then its perfectly clear. You were made for Milan.
Photographed by:STEVEN LIPPMAN Styled by:LIZ BOTES
Milan
in win
appro
stylish
black
every
the Se
(oppo
Luigi
(this p
made for milan
5/20/2018 2010 Serengeti Sunglasses Catalog
14/25
24
A SLIG HTLY MORE PROGRESSIVE TAKE ON TRADITIONAL, THE SERE NGETI
SPORT CLASSICS COLLECTION WAS DESIGNED TO ACCOMMODATE THE
GO-ANYWHERE, DO-ANYTH ING ATTITUDE OF THOSE WHO WEAR THEM.
THE STYLISH FRAMES AND TECHNOLOGICALLY ADVANCED LENSES
COMPLEMENT THAT CONFIDENCE.
Luigi
Base Curve: 8 Rx
Temple Length: 131mm
Lens Size: 60 x 37 x 62mm, DBL
7383: Silver/Black Tannery, Driv
7382: Gunmetal/Black Tannery, 55
7381: Espresso/Brown Tannery, D
Avena
Base Curve: 6 Rx
Temple Length: 131mm
Lens Size: 55 x 37 x 56mm, DBL
7386: Gunmetal/Black Tannery, 55
7385: Espresso/Brown Tannery, D
7384: Gold/Brown Tannery, Drive
Velocity
Base Curve: 8 Rx
Temple Length: 130mm/Spring H
Lens Size: 60 x 38 x 62mm, DBL
7289: Shiny Gold, 555nm Polariz
7273: Espresso, Drivers Polarized
7272: Shiny Silver, Drivers Polarize
6935: Espresso, Drivers Gradient
6692: Gunmetal, Drivers Gradient
Sport
Classics
Luigi sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens
5/20/2018 2010 Serengeti Sunglasses Catalog
15/25
26
Verona
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 60 x 33 x 63mm, DBL 14mm
7307: Shiny Gunmetal, 555nmPolarized
7305: Pewter, DriversPolarized
7304: Shiny Gold, Drivers
Vento
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 60 x 35 x 63mm, DBL 16mm
7299: Espresso, Drivers Polarized
7298: Satin Black, 555nm Polarized
7297: Satin Black, Drivers Polarized
7295: Shiny Silver, Drivers
Granada
Base Curve: 8 Rx
Temple Length: 125mm/Spring HingesLens Size: 61x 37 x 65mm, DBL 14mm
7303: Shiny Gunmetal, Drivers Polarized
7302: Pewter, Drivers
7301: Satin Black, 555nm Polarized
7300: Espresso, Drivers Polarized
Vedi
Base Curve: 8 Rx
Temple Length: 125mm/Spring H
Lens Size: 57 x 34 x 59mm, DBL
6951: Satin Gunmetal, 555nmPo
6824: Shiny Black, Drivers
6821: Espresso, Drivers Polarize
Gio
Base Curve: 8 Rx
Temple Length: 130mm/Spring H
Lens Size: 60 x 39 x 64mm, DBL
7246: Shiny Dark Demi Tortoise, D
7245: Shiny Dark Demi Tortoise, D
7244: Shiny Black, 555nm Polari
7243: Shiny Black, Drivers Polarize
Trento
Base Curve: 8 Rx
Temple Length: 125mmLens Size: 62 x 39x 65mm, DBL
7308: Shiny Tortoise, Drivers Polar
7226: Shiny Black, 555nm Polarize
7053: Tortoise, Drivers Gradient
7052: Shiny Black, Drivers Polarize
Sport Classics
5/20/2018 2010 Serengeti Sunglasses Catalog
16/25
COSMOPOLITAN CHICCertain things need only to be seen to be understood. Serengetisunglasses on a beautiful and stylish woman is one of those things.
S
S
y
w
s
S
a
(Photographed by:STEVEN LIPPMANStyled by:LIZ BOTES
5/20/2018 2010 Serengeti Sunglasses Catalog
17/25
30
FASHION AND FUNCTION HAVE TAKEN THE HIGH ROAD. THE COSMOPOLITAN
COLLECTION FEATURES LENSES WITH THE L ATEST IN MOLECULAR
TECHNOLOGY, ALONG WITH A STYLE THATS AS BIG AND BOLD AS IT GETS.
ANY S ITUATION, ANY TIME, THESE SUNGLASSES WERE E NGINEE RED TO
ACCENTUATE YOUR LIFESTYLE.
Bianca
Base Curve: 6 Rx
Temple Length: 130mm
Lens Size: 56 x 36 x 59mm, DBL7409: Shiny Black, DriversNew
7368: Shiny Black, Drivers Polarize
7367: Glitter Tortoise, Drivers Pola
7366: Dark Stripe Tortoise, 555n
7365: Dark Stripe Tortoise, Drivers
7364: Shiny Black, 555nm Polarize
Giada
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 62 x 42 x 65mm, DBL
7403: Pearl White, 555nm Polarize
7402: Dark Tortoise, Drivers New
7401: Dark Tortoise, Drivers Polari
7400: Shiny Black, DriversNew
Cosmopolitan
Matteo sunglass by SERENGETIEYEWEAR Photograph by Mark Wiens
5/20/2018 2010 Serengeti Sunglasses Catalog
18/25
32
Savona
Base Curve: 6 Rx
Temple Length: 128mm
Lens Size: 58 x 42 x 61mm, DBL 15mm
7261: Black Leopard, Drivers
7182: Black Mosaic, Drivers
7066: Brown Tan Leopard Fade, Drivers Polarized
7065: Tortoise, Drivers Polarized
Vittoria
Base Curve: 8 Rx
Temple Length: 125mm/Spring Hinges
Lens Size: 62 x 41x 65mm, DBL 15mm
7313: Tortoise, Drivers Polarized
7258: Brown Tan Leopard Fade, Drivers Polarized
7179: Metallic Medley, Drivers Polarized
7178: Tortoise, Drivers
7177: Shiny Black/Black Mosaic, 555nmPolarized
Matteo
Base Curve: 8 Rx
Temple Length: 130mm/Spring H
Lens Size: 62 x 37 x 67mm, DBL
7372: Amber Tortoise, DriversPo
7371: Black Granite, Drivers New
7370: Shiny Black, Drivers Polarize
7369: Shiny Black, 555nmPola
Monte
Base Curve: 6 Rx
Temple Length: 125mm/Spring H
Lens Size: 58 x 42 x 62mm, DBL
7231: Shiny Black/Laser Etched, D
7230: Shiny Dark Demi Tortoise,
7228: Shiny Black, 555nm Polarize
7227: Shiny Black, Drivers Polarize
Cosmopolitan
5/20/2018 2010 Serengeti Sunglasses Catalog
19/25
34
Bocca
Base Curve: 8 Rx
Temple Length: 120mm
Lens Size: 61 x 38 x 63mm, DBL 15mm
7309: Shiny Black, 555nmPolarized
7167: Brown Fade, DriversPolarized
7058: Tortoise, Drivers Gradient
7057: Shiny Black, Drivers Polarized
Canova
Base Curve: 8 Rx
Temple Length: 130mm
Lens Size: 60 x 37x 62mm, DBL 17mm
7279: Medium Gunmetal/Black, Drivers Polarized
7278: Medium Gunmetal/Black, 555nm Polarized
7277: Espresso/Tortoise, Drivers Polarized
7276: Espresso/Tortoise, Drivers
Cosmopolitan
Alains takeon Italy
Alain Prosts tenure on Italys
prestigious Ferrari F1 team
proved to be one of the most
memorable in his illustrious
racing career.
As lead driver, Alain continually
pushed the limits of himself,
his teammates and the cars.
Nicknamed The Professor,
Alain shunned training that
relied on feel and gut instincts,
relying instead on shrewd
calculations, discipline and
knowing every square millimeter
of your car. Between 1990 and
1991, Alain won four times in
Italy at both Monza and Imola.
Part of this success could be
attributed to Alains afnity for
the storied Ferrari team, as well
as Italy itself. Long known for
its meticulous craftsmanship
and sense of pride, the country
boasts the kind of philosophy
thats directly in line with Alains.
Alain Prost wears the SerengetiLuigi.
5/20/2018 2010 Serengeti Sunglasses Catalog
20/25
36
A glimpse behind the lensBy Elliott Allen
Its not exactly something youd ponder off the top off your head, not for
most people at least. But when youre on a photo shoot with the highly
accomplished Greg Gorman, who happens to be shooting for Serengeti
sunglasses, well then, perhaps its not so odd to ask the question: What
do good camera lenses and good sunglass lenses have in common?
Renowned for his illuminating celebrity portraiture, Greg has been behind
the lens for more than four decades, having shot countless stars, including
such polar personalities as Jimi Hendrix and Robert D e Niro. As you might
expect, he possesses an encyclopedic knowledge of lens technology and
light, as well as pretty much anything else you might want to talk about...wine,
music, travel. With Greg, its all seamlessly woven into the conversation.
With all that experience, quality is something Greg can recognize at aglance. And he sees it in his own pair of Serengeti sunglasses. They have
an exceptionally well-crafted lens to match t heir rened frames. Amazingly,
this philosophy of comprehensive quality is not something all sunglass
manufacturers adhere to, including some
fairly high-end companies. To punctuate that
point, Greg disparagingly notes how some
photographers will essentially do the same thing,
putting a $20 lter over a $1,000 lens. It just
doesnt make sensenot with cameras, not for
sunglasses. You can tell its a peeve of his.
Hes also noticed how well the photochromic
technology in his Serengeti lenses accommodate
varying light conditions, which is also a hallmark
of a good camera lens. To make his point, Greg
goes off on an articulate tangent about the
golden light of Tuscany and his favorite camera
lens for Italy, the 81b Yellow, while complimenting
Serengeti for its vast array of superior lenses.
He wears his Serengetis on the road and can back up how they make the
sun-swathed landscape of his native California more crisp and vibrant.
For a man whos been shooting since the late 60s, you might think Greg
would shun the latest digital camera technology. Youd be wrong. Instead, hes
thoroughly embraced the new digital format, while some of his contemporaries
have been much more tepid about the prospect. As far as sunglasses go,
a similar leap has taken place. Advances in computer technology have made
it possible to generate incredibly precise tolerances in the lens manufacturing
process. This has yielded stronger, lighter lenses with enhanced clarity, all of
which are embodied in Serengetis new Polar PhDlens.
Greg sees a parallel here, too, acknowledging that digital camera lenses are
advancing so quickly that hes consistently astonished by their clarity and
capabilities. Lens technology is advancing at a seemingly exponential rate,
he energetically states, revealing an unabashed excitement about all the
possibilities that lie ahead. With that thought, it seems the future is, indeed,
where its at, and for one moment in time, a world-famous photographer and
the worlds nest driving sunglass are in total synchronicity.
5/20/2018 2010 Serengeti Sunglasses Catalog
21/25
38
As you wind your way along the rocky coast, youll
soak up all that the Italian Riviera has to offer. The
gleaming blue sea, terraced gardens, swank hotels
and cliff-hugging villages are just a few of the sights
that will glamorize your senses. Having inspired
countless car-chase scenes in movies, Via Aurelias
narrow path will most likely inspire you to play it
cautiously. Likewise, the SerengetiLamone with
its 555nmpolarized lens is a stylish way to play
it safe with your eyes.
SS7 Via Appia
Commissioned by Censor Appius Caecus in 312 BC, the
Appian Way is one of the oldest and most well-known
of the surviving Roman roads. The road stretches
from the heart of Rome to the seaport of Brindisi over
350 miles to the southeast. Almost like a Route 66 of
the ancient world, the Via Appia supplies his tory and
unexpected charm around every turn. Complementing
the journey, the Vasio with the Drivers lens exudes a
timeless quality all its own.
SS163 Strada Amalfi
SS222 Strada Chiant
As the name implies, this road
the rolling vineyards of Tuscan
This charming backroad conne
Siena, making it ideal for a leis
the wineries, stop for a meal an
beckons, dont hesitate to wan
Bianca with the Driverspolariz
adjust to Chiantis changing sc
you the style to mingle in any s
happen upon.
SS1 Via Aurelia
SS48 Grande Strada d
Nestled in the far north of Italy
through the heart of the jagged
It provides unencumbered and
of the surrounding mountains,
the roadway is often right on th
precipitous drops. Brush up on
the primary language spoken h
harsh glare of this rugged terra
for Serengetis Matteo with its
5Italys five mostscenic drivesFrom the chic cities in the north and the glamour of the Riviera, to
Tuscanys wine region and the rustic charm of the south, theres very
little in Italy that isnt scenic. Narrowing it down to ve drives was
no easy task. This list represents a good cross section of the kinds
of things that lure over 35 million visitors a year to this charming,
boot-shaped country. Doing just one of these drives would make
for an unforgettable experience. All ve, and theres a very goodchance you might not want to ever leave.
This 45-mile stretch of road allows you to experience
the classic sights, smells and overall beauty of the
southern Italian coast. Beware, however, its not for
the faint of heart. Perched along the s heer coastal
cliffs between Amal and Sorrento,the drive can be
hair-raising, especially considering theres a good bit
of trafc and usually only a short stone wall separating
you from your maker. Stopping off on one of the many
small seaside towns, such as Arienzo, will help break
up the tension. The Presa with its Polar PhDCPG
lens will help you take it all in with absolute clarity.
Capital: Rome
Ofcial Language: Italian
Population: 60,114,021
Area: 301,338 km
Drives on the right
Motorways: 6,487 km
Currency: Euro
Italian Republic
5/20/2018 2010 Serengeti Sunglasses Catalog
22/25
40
RX
Serengeti
EyewearNational Sun RX program
CHOICES,ALLOF THEM SUPERIOR
The Serengeti Eyewear National Sun RX program offers a wide range of custom choices, from single vision to progressive lenses,with the same high level of craftsmanship and technology that Serengeti is renowned for.
ONLY THE FINEST TECHNOLOGY
Just like our plano sunglasses, we employ only the very best polarization, photochromic and Spectral Control technologies.Serengeti partners with Carl Zeiss Vision, an industry leader in RX lens development and processing, to offer authentic Serengetiglass RX lenses and the new Polar PhDlens.
Serengeti Polar PhDRX lenses, available in polarized and non-polarized, utilize a new material tinting and casting process calledconned tint. Unlike other tinted photochromic lenses, this patent- pending technology allows the placement of the photochromic dyesin the front surface of the semi-nished lens. The polarized lm is positioned closer to the front surface of the lens, providing a centerthickness of just 1.4mm, thinner than any other prescription polarized lens on the market.
Serengeti NXTPhD RX lenses are made with Trivexmaterial and provide many advantages. They are the fastest performing photochromicsun lenses on the market. Their impact resistance, light weight and Abbe value of 45 make them perfect for any activity driving, walking,biking, golng, sailing, hiking.
Carl Zeiss Vision is the exclusive supplier of Serengeti RX lenses. Carl Zeiss Vision uses a patented platform of customizedprogressive lenses and proprietary single vision processing. The results are clear optical superiority, customizable frameand lens options, UV protection, and authenticity.
Eye care professionals may contact Carl Zeiss Vision at 800.831.8583 for program details or request literature #60281 throughSerengeti Customer Service at 888.838.1449.
Sunglass Warranty
INTRODUCTIONCongratulations on your purchase ofSerengetieyewear. No matter the weather, our patented Spectral Controlsystem is a dynamic smart lens technologythat provides the ultimate in comfort and clarity. This exclusivephotochromic lens is constantly adjusting for superiordenition and enhanced contrast.
For product registration: serengeti-eyewear.com
LIMITED WARRANTYSerengeti warrants to the consumer thatfor one year from the date of purchase, we will repair or replace,at our option, any Serengeti product that is defective in materialsor workmanship. This warranty does not apply to products thathave been lost, altered, broken or damaged by misuse, failure tofollow instructions or normal wear, including lens scratching oraccidental frame breakage. For this warranty to apply, purchasemust have been made in the United States from an authorizedSerengeti dealer and you must have the proof of purchase.Only authentic Serengeti products will be warranted. Thiswarranty shall not apply to any defect or damage causedby improper or unreasonable use of this product. Serengetilenses are not warranted against scratching. All warrantiesthat are implied by law are also limited for one year from thedate of purchase. Consumers may send damaged or defectiveproducts with proof of purchase from an authorized Serengetidealer to:
Serengeti Eyewear8500 Marshall Drive, Lenexa, KS 66214
If your Serengeti product is no longer under the limited warrantyand has been damaged by accidental and/or normal use,Serengeti will inspect and repair (if possible) the product inquestion at our place of business. Please contact the CustomerService Department at 888.838.1449 for more information.For products purchased outside of the United States, pleasecontact your local dealer for applicable warranty information.
CARE AND USEPlease take care of your Serengetisunglasses. On those rare occasions when you arentwearing them, store them in their case. Warning: Serengetilenses are scratch-resistant, not scratchproof. If you take a fewprecautions to preserve the lenses, they will last for many years.Serengeti does not warrant against normal wear, including lensscratching or accidental frame breakage. To clean lenses, blowloose particles off the lenses, then clean with an optical lenscloth or soft cotton cloth. A mild liquid soap diluted with warmwater can also be used on the cloth.
Never use paper products to clean lenses.
Since salt is highly abrasive, rinse lenses with fresh waterbefore cleaning.
Store glasses in their protective case when not in use.
Do not place lenses facedown on any surface.
Never put your sunglasses loose in a pocket or purse whereobjects may damage lenses.
Do not leave your sunglasses where conditions are intenselyhot or cold (for example, on the dashboard of your car).
Caution: Do not wear for night driving or for impact sports,or use as safety glasses. Serengeti sunglasses comply with
ANSI Z80.3 requirements. Lenses meet Conn SGST40 andFDA impact requirements, but are NOT SHATTERPROOF.
All Serengeti products (with lenses of nominal plano power)are in compliance with Council Directive 89/686/EEC (PPE)and are CE marked accordingly.
Featuring the Dante.
5/20/2018 2010 Serengeti Sunglasses Catalog
23/25
5/20/2018 2010 Serengeti Sunglasses Catalog
24/25
5/20/2018 2010 Serengeti Sunglasses Catalog
25/25
the worlds finest driving sunglass