2010 READER PROFILE

With a frequency of 13 times a year, Wine Enthusiast Magazine reaches over 650,000 affluent readers, including over 20,000 key decision-makers in the wine, spirits and hospitality trade.

Nicely balanced audience Total Audience 686,000 Male 55% ______ Female_ 45% _

Broad distribution of age groups Age 25-34 8%

35-44 26% 45-54 37% 55-64 17% 65+ 12% Median Age: 49

Extremely well educated Attended college or higher 83% College Degree 57% Post Graduate Study 25%

Super achievers Managerial & Professional 61% Senior Management 28%

Exceptionally affluent, with a household income of $100,000 or more 81% $200,000 or more 28% $300,000 or more 14% Median Household Income: $ 143,178 Average Household Income: $ 208,695

Total Asset Value $1,000,000 or more 70% $2,000,000 or more 38% $3,000,000 or more 20% Median Total Asset Value: $ 1,524,354 Average Total Asset Value: $ 2,061,000

Regional Distribution Northeast 24% Midwest 17% South 31% Mountain 7% Pacific 21%

Source: 2006 Mendelsohn Affluent Survey

333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-8463 • Fax: (914) 218-9193 winemag@wineenthusiast.net

2010 NET DUPLICATION REPORT

Wine Enthusiast vs.

Net Audience (000)

Duplicated Audience

(000)

Duplication % of net

Wine Spectator 1,409 269 19.1%

Food & Wine 2,948 231 7.8%

Gourmet 2,739 153 5.6%

Bon Appetit 3,220 164 5.1%

Saveur 931 32 3.5%

Conde Nast Traveler 2,015 64 3.2%

Travel & Leisure 3,545 156 4.4%

Cigar Aficionado 1,066 41 3.8%

Departures 1,048 20 2.0%

Esquire 1,351 34 2.5%

GQ 1,548 41 2.7%

Details 927 16 1.7%

Town and Country 1,724 60 3.5%

Robb Report 966 33 3.4%

Vanity Fair 2,340 52 2.2%

Architectural Digest 2,544 106 4.2%

House & Garden 6,241 164 2.6%

Veranda 1,383 25 1.8%

New Yorker 1,817 64 3.5%

Forbes 2,253 82 3.7%

Fortune 2,231 87 3.9%

Business Week 2,072 58 2.8%

Wired 1,242 19 1.5%

Source: 2006 Mendelsohn Affluent Survey

333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193 winemag@wineenthusiast.net

2010 AUDIENCE RESEARCH

Mendelsohn Affluent Survey – Demographic Overview Wine Enthusiast Magazine’s return to the 2006 Mendelsohn Affluent Survey provides a vibrant and compelling profile of the magazine’s readership and places it in excellent standing among a wide array of affluent lifestyle titles.

The continuing goal of the MMR survey is to measure the “affluent” portion of the U.S. population – defined as being roughly the top 22-25% of U.S. household income. The qualifying minimum Household Income of the MMR Affluent Survey study was raised, effective with the 2005 survey, from $75,000 to $85,000.

Wine Enthusiast 2006 MMR Highlights The 2006 MMR results nicely reflect Wine Enthusiast’s lifestyle profile … painting a portrait of an audience that’s sophisticated, affluent and smart. A key benefit that very definitely carries over from your last measurement in MMR is Wine Enthusiast’s superior cost efficiency compared to other affluent lifestyle magazines … making it a true Best Buy for reaching affluent prospects for ad clients. The following chart lays out a topline overview of Wine Enthusiast’s performance in the 2006 Mendelsohn Affluent Survey.

DEMOGRAPHICS (000) % Comp Index

Total Adults 686 100.0 100

Male 381 55.5 110

Female 305 44.5 90

Median Age 49 years n.a. 104

Age 25 – 54 483 70.4 96

Age 35 – 64 547 79.7 102

Age 35 – 44 177 25.8 93

Age 45 – 54 255 37.2 116

Age 50+ 325 47.4 116

Any College + 566 82.5 105

Graduated College + 394 57.4 102

Post-Graduate Study + 168 24.5 112

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DEMOGRAPHICS (000) % Comp Index

Married 601 87.6 98

Employed (Full or Part time) 559 81.5 99

Prof. / Managerial 420 61.2 113

Mgmt./Business/Financial 273 39.8 128

Title – Senior Mgmt. (GM or higher) 166 24.2 144

Job Responsibility – Any Chief Officer 139 20.3 130

Median HHI $143,178 n.a. 119

Average HHI $ 208,695 n.a. 136

HHI $100,000 + 558 81.3 110

HHI $125,000 + 428 62.4 140

HHI $150,000 + 311 45.3 162

HHI $200,000 + 193 28.1 220

HHI $250,000 + 131 19.1 254

HHI $300,000 + 95 13.9 289

HHI $400,000 + 60 8.8 316

Median Total Asset Value* $1,524,354 n.a. 148

Avg. Total Asset Value * $2,061,000 n.a. 145

Asset Value $1,000,000+ 481 70.2 137

Asset Value $1,500,000+ 347 50.6 166

Asset Value $2,000,000+ 257 37.5 191

Asset Value $2,500,000+ 189 27.6 218

Asset Value $3,000,000+ 137 20.0 237

Own 2+ Homes 237 34.6 127

Median Home Value $493,130 n.a. 139

Average Home Value $566,036 n.a. 130

Home Value $500,000+ 336 49.0 171

Home Value $750,000+ 172 25.1 206

Home Value $1,000,000+ 79 11.5 217

Region – Northeast 165 24.1 111

Region – West 189 27.6 117

Sources: 2006 Mendelsohn Affluent Survey * Total Asset Value, including principal residence; n.a. = not applicable

Notable / Promotable Highlights

Your total reported 2006 MMR total affluent audience of 686,000 readers, now with a minimum HHI of $85,000, is 23% larger than your 2002 MMR audience, which was at an HHI of $75M. It is notable to see Wine Enthusiast’s audience exhibit strong growth in the face of the elevated HHI criteria in the new MMR.

Wine Enthusiast’s total audience (686,000) is greater in size than a number of other noteworthy affluent lifestyle titles, such as: Elle Décor, Tennis Magazine, New York Magazine, Atlantic Monthly, Yachting, Harper’s Bazaar, W, Barron’s, Inc., Cigar Aficionado, Departures, Robb Report and Saveur.

Readers reported a Median Household Income of $143,178 – ranking 27th out of the 107 magazines in the survey – and 9th among the lifestyle magazines in the study.

Readers reported an Average Household Income of $208,695 – ranking 17th out of the 107 magazines in the survey - and 9th among the lifestyle magazines in the study.

A notable phenomenon with Household Income was Wine Enthusiast’s relative improvement in performance as HHI rose. As the HHI threshold rose, so did Wine Enthusiast’s index to the norm for the affluent population … making Wine Enthusiast more and more appealing to marketers trying to reach the elusive upper end of the market.

Wine Enthusiast Median HHI (index vs. U.S. Affluent Pop.)

110140

162

220254

289316

344

100

150

200

250

300

350

HHI$100M+

HHI$125M+

HHI$150M+

HHI$200M+

HHI$250M+

HHI$300M+

HHI$400M+

HHI$500M+

Inde

x vs

. U.S

. Affl

uent

Pop

.

Wine Enthusiast’s strength with age groups is within ages 35-64, particularly within the Age

45-54 segment – representing peak earning years and senior occupational levels. Wine Enthusiast’s strength within Occupations resides among Professionals/Managers in the

study (index of 113), particularly among Management/Business/Financial readers (index of 128). Your strength is greatest among Senior Management (G.M. or higher) with an index of 144 … greater than Conde Nast Traveler, Travel & Leisure, Food & Wine, Bon Appetit or Gourmet.

In a year where investment portfolios where looking for the best ways to preserve and grow wealth, Wine Enthusiast’s substantial Average Total Asset Value of $2,061,000 – represents a considerable “target of opportunity” for Financial Products & Services marketers. Seven out of ten (70.2%) of the magazine’s readers are Millionaires!

Wine Enthusiast’s possesses an enviable concentration within the largest metro areas, with an index of 121 for readership with “A Counties” – the largest Nielsen County Size area … home to countless restaurants, nightclubs and hot spots. Wine Enthusiast ranks #6 within a list of 24 leading affluent lifestyle magazines in concentration of its audience in A Counties … and ranks #1 for the best cost efficiency in delivering this special audience segment.

Where conventional wisdom in the market says “special/highly targeted should costs more,” Wine Enthusiast delivers what really matters most … genuine “Value.” No matter the affluent market target, Wine Enthusiast consistently provides exceptionally well-targeted delivery of affluent prospects … with excellent CPM efficiency … Making it a true BEST Buy!

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Mendelsohn Affluent Survey – Product Category Overview The following will some additional insight on the robust Product Category data contained in the new 2006 Mendelsohn Affluent Survey. Wine Enthusiast’s lifestyle profile comes alive in this affluent market product data … demonstrating the rich, full attractive prospects they represent for advertisers.

Throughout all the product category data in MMR resides a powerful strength that Wine Enthusiast can make use of over and over again in presenting the data … superior cost efficiency compared to other affluent lifestyle magazines. In the vast majority of instances you are THE best CPM performing title within a comparison against the most noteworthy of magazines. You are indeed a true Best Buy for reaching affluent prospects clients. Wine & Distilled Spirits The category represents the endemic core of Wine Enthusiast Magazine reader’s lifestyle … their

passion for wine sets the tone for so much of their other lifestyle activities and product purchases.

The gap in audience size between Wine Enthusiast and Wine Spectator on the most endemic metric (Drank Any Wine past 7 days) has narrowed considerably since last measured.

This being the case - Wine Enthusiast will, for virtually all reported Wine & Distilled Spirit products, demonstrates a two-fold CPM cost efficiency advantage over Wine Spectator … a powerful benefit for advertisers always looking to maximize the impact of their limited advertising budgets!

A simple and very strong proof in Wine Enthusiast’s CPM strength is that for 20% less than it costs to run one insertion in Wine Spectator ($36,380 open P4C), you can run 3 ads in Wine Enthusiast (P4C at $9,895 each) and reach 17% more Wine consumers than Wine Spectator … with 32% better cost efficiency … THE real definition of a BEST BUY! (and 11% more distilled spirit consumers for 28% better CPM).

Your specific areas of strength with Wine & Distilled Spirit products are within frequency and volume of consumption … The more often a person is to be buying and using wine and spirits – the better and better Wine Enthusiast performs. A quick example:

Wine Enthusiast - Wine Consumption past 7 days (Index vs. U.S. Affluent Pop.)

212233

280

357

417

100

175

250

325

400

Drink Any Wine 2+ Glasses 4+ Glasses 6+ Glasses 8+ Glasses

Inde

x vs

. U.S

. Affl

uent

Pop

.

Wine Enthusiast’s Indexes vs. Wine Spectator are strong throughout all the Wine product

measures in MMR … usually within but a few index points – with the trump card of strong CPM efficiency advantage to drive home the “value” story to advertisers.

Within Distilled Spirits, the volume/frequency of consumption story remains strong. Wine Enthusiast ranks #2 to only Saveur for “Drank 4+ Glasses of Distilled Spirits in past 7 days” … and has stronger index numbers than either Wine Spectator or Cigar Aficionado for this measure.

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Our favorite Distilled Spirits, in order of their Index are the following:

Irish Whiskey (398) Scotch (285) Blended/Rye Whiskey (208)

Brandy/Cognac (388) Gin (261) Vodka (203)

Cordials/Liqueurs (361) Canadian Whisky (228) Rum (180)

Bourbon (285) Tequila (214)

With regard to Entertaining At or Away from Home … Wine Enthusiast’s engaging affluent lifestyle shines through.

o Wine Enthusiast ranks as one of the Top 3 (of 24 noted affluent titles) for Entertaining at Home, and improve to #2 as the frequency of entertaining friends and family at their homes increases. For Entertaining at Home 4+ times in the average month, Wine Enthusiast surpasses all but one of these 23 other affluent titles (Only Details ranks higher).

o For Entertaining Outside the Home, Wine Enthusiast is surpassed by only Departures, the “gold-standard” of affluent magazines. Our ability to deliver concentrated influence on off-premise wine and spirit choices is unmatched compared to the epicurean or travel titles, and exceeds even Wine Spectator across all measures here.

Entertainment / Consumer Electronics Products

Wine Enthusiast’s best areas of strength with Entertainment & Consumer Electronics products are tied to the money our readers spend for the best products available … the more they spend – the better and better Wine Enthusiast performs. An example:

Wine Enthusiast - Entertainment Equipment Spending (Index vs. U.S. Affluent Pop.)

141 154 164186

209

328349

100

150

200

250

300

350

Spent $500+ Sent $750+ Spent$1,000+

Spent$2,000+

Spent$3,000+

Spent$5,000+

Spent$7,500+

Inde

x vs

. U.S

. Affl

uent

Pop

.

For virtually every measured Entertainment & Consumer Electronic product measured, Wine

Enthusiast’s performance rises steadily as the price paid goes up.

Their spending on Audio Equipment trends to the higher spending levels. Readers also demonstrated very strong performance for MP3 players and photographic equipment, including video cameras.

Automotive

Wine Enthusiast’s Auto profile exudes Premium sophistication, style and performance, our very best Index numbers among the upper echelon of Segments, Nameplates and Models.

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Our readers are equally inclined to consider and purchase both Domestic and Import vehicles, owning and leasing them at 49% and 57% respectively (multiple vehicle ownership causes percents to add to more than 100%).

Wine Enthusiast’s favorite vehicle segments are the following:

Midsize Premium Crossover Vehicle (188) Sporty Car (145)

Large Premium Vehicle (187) Compact Premium Vehicle (133)

Midsize Premium Vehicle (174) Compact SUV (115)

An effective strategy, somewhat due to the small sample sizes in individual nameplates and models, is to add an upper income qualifier to the key vehicle segment that the client is targeting … adding HHI $150,000+ (or other) to any target will likely always improve / enhance Wine Enthusiast’s standing – in a way that’s very relevant to Luxury automaker’s market plans.

Financial Services / Credit Cards / Real Estate A prime benefit to Financial Services advertisers is based on Wine Enthusiast’s outstanding CPM

strength, across the board providing the very best overall cost effective access to an exclusive and affluent audience. The combination of our targeted delivery and exceptional cost efficiency means lower cost per inquiry and acquisition for Financial Services advertisers.

Wine Enthusiast’s Financial Services product is both broad and deep – using a wide range of financial products and services and investing substantial amounts in them. As the amount invested grows, so do Wine Enthusiast’s performance metrics. They primarily invest amounts in what could be described as the “high-middle range.”

Wine Enthusiast readers have a Median Value of the Investments/Securities of $178,039, a level 45% greater than that of the affluent population in general … placing it square in the middle of the pack of the 24 book field of affluent lifestyle titles.

Wine Enthusiast’s Investment Activity demonstrates an active financial profile.

# of Security Transactions past year … W.E. Index Any Security Transactions 127 3+ Security Transactions 138 5+ Security Transactions 147 10+ Security Transactions 158 20+ Security Transactions 160

Wine Enthusiast like working with Financial Services partners, with one in four (40%) using a Broker for their transactions – and those using Full-service Brokers indexing at 153. Among the 24 affluent lifestyle titles reviewed, Wine Enthusiast ranks #2 for Used Financial Planner in past year and #1 for Used Tax consultant.

Wine Enthusiast readers are Active users of Credit Cards, again demonstrating that as use increases, so does Wine Enthusiast’s performance level – our index of use increases as each measure of frequency of use goes up.

# of Credit Card Transactions past month … W.E. Index Any Credit Card for Travel/Entertainment past month 118 2+ Credit Card Transactions 124 4+ Credit Card Transactions 139 7+ Credit Card Transactions 155 11+ Credit Card Transactions 177 15+ Credit Card Transactions 199

Wine Enthusiast readers demonstrate strong index performance for Use Credit Card – and at levels considerably above them merely “possessing” a premium card.

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Our Real Estate profile exudes Affluent, Style and Sophistication … Wine Enthusiast readers rank in the top third of affluent lifestyle magazines on Median Value of Principal Residence ($493,130) with an index of 139, ranking #7 … higher than Veranda, Vanity Fair, Town & Country, Gourmet and Food & Wine, among others.

Wine Enthusiast readers are 27% more likely to Own 2+ Homes … and the value of their “Other Real Estate” (excluding primary residence) is $391,494, 48% greater than the norm for Affluent Adults.

Computer / Internet 94% of Wine Enthusiast households have a computer – and are considerably more likely that the

average affluent household to own a number of them in their household.

# of Computers Owned in Household … W.E. Index 2+ Computers in Hhld. 110 3+ Computers in Hhld. 115 4+ Computers in Hhld. 123 5+ Computers in Hhld. 138

Wine Enthusiast readers look for the top-of-the-line in their computers and spend to get it. They Index at 201 vs. other affluent adults for “Having Spent $2,000 on Computer Equipment in the past year” … higher than even Business Week or Forbes!

Wine Enthusiast readers put their computers to use for a dizzying array of activities – each of them indexing above U.S. Affluent population norms … some examples being: email, product info, financial services/tracking/transactions, travel info/arrangements, medical info, sports and entertainment and online banking.

o Two of their biggest favorite online activities are Downloading Music (126 index) and Securities Transactions (142 index)

The more time spent online – the more likely you are to find a Wine Enthusiast reader, with Index levels rising as hours of use increase:

# of Hours Online in Average Week … W.E. Index 7+ Hours Online 112 11+ Hours Online 118 15+ Hours Online 124 20+ Hours Online 133

Travel The classic measure of “travel candidacy” is the gatekeeper question of “Do you have a valid

passport?” Versus 53% of the affluent population who have a valid passport, a full 70% (an index of 133) of Wine Enthusiast readers have this ticket to the wide world of experiences they read about in the pages of the magazine.

o A greater percentage of Wine Enthusiast’s readers have valid passports that any of the following noted affluent lifestyle titles: Gourmet, Food & Wine, Bon Appetit or Vanity Fair.

o Wine Enthusiast delivers what Travel advertisers seek … an active audience of real travelers, at the very best CPM among affluent lifestyle magazines … along with the dedicated editorial support of travel destinations to set the mood and make travel “plans” a reality.

As has been in true in most ad categories, the “more” the audience does the desired activity – the more likely you are to find Wine Enthusiast readers. As a rule – we do better and better as the number of trips increase (applies for both Foreign and Domestic).

# of Foreign Air Trips in past year … W.E. Index Any Foreign Air Trips 149

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2+ Foreign Air Trips 181 3+ Foreign Air Trips 218

They love to fly in style … preferring, by a wide margin, First Class (index 238) usually over Coach (index of 88). Their preference for “the front of the plane’ ranks them ahead of many titles that might be a surprise:

Usually Fly First Class on Air Trips Index Wine Enthusiast 238 Saveur 171 Food & Wine 151 Gourmet 159 Bon Appetit 136 Conde Nast Traveler 136

Since their love of wine takes them around the world through the pages of Wine Enthusiast, it’s no surprise that they enjoy a wide array of favorite destinations … all of which index well above the norms for the affluent population for recent travel. You’ll find that Wine Enthusiast indexes well for travel to virtually all MMR measured destinations.

For Hotel & Resorts, Wine Enthusiast continues to deliver it’s most consistent benefit … “More!” The more nights stayed at a hotel, the better and better Wine Enthusiast performs … for Vacation and/or Business travel, our audience’s strength grows and grows as the amount of time and amount spent in hotels increases … making them exceptional prospects for Hotel and Resort advertisers.

They love all manner of travel, and Cruises are no exception!

Cruising in the past 3 years … W.E. Index Any Cruise past three years 123 2+ Cruises past three years 200 3+ Cruises past three years 286 Took Cruise over 14 days in past 3 yrs. 416

Luxury Products Wine Enthusiast reader’s affluent lifestyle comes along with all the trappings you’d expect … they

love fine art and collectibles and purchase the finest watches and jewelry.

Luxury Goods Purchased in past year … W.E. Index Spent $1,000+ on Artwork/Collectibles 258 Spent $500 on Coins/Stamps 227 Spent $1,000+ on Watches/Jewelry 196 Spent $2,000+ on Watches/Jewelry 216 Spent $3,000+ on Watches/Jewelry 233 Spent $250+ on Cigars 273 (better than any Business,

Epicurean or Travel title) Wine Enthusiast’s luxury lifestyle and their purchase of a full array of luxury products mesh

perfectly … creating the ideal environment for Luxury advertisers.

Public / Civic / Cultural Activities Wine Enthusiast readers are thought and opinion leaders in their communities – Influencers and

Taste-makers. They work on charitable and community boards, as well as working for political parties and candidates.

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One of their favorite activities is Writing or emailing the Editors of newspapers and/or magazines – indexing at 175 … demonstrating that they love sharing their views on what they enjoy reading – making it a very real relationship.

They engage in a number of public activities – and the more they do, the better Wine Enthusiast performs in reaching these active Influencers.

Public Activities Done in past year W.E. Index Did Any Public Activities 127 Did 3+ Public Activities 166 Did 4+ Public Activities 198 Did 5+ Public Activities 252

Wine Enthusiast readers enjoy spending time with their affluent friends and business colleagues at private clubs. Among the 24 affluent lifestyle titles analyzed, Wine Enthusiast ranks #1 for “Member of Any Private Club” (index 158).

Leisure & Sports Activities

Wine Enthusiast represents the most cost effective way to reach the affluent market at leisure. They are among the leaders for a wide rank of affluent leisure activities:

Leisure Activities Done in past year … W.E. Index Visited Spas on a Regular basis 221 Gourmet Cooking on a Regular basis 204 (ranking #6 among affluent titles)

Photography on a Regular basis 164 Painting/Drawing on a Regular basis 150 Visited Casinos on a Regular basis 136 Garden on a Regular basis 120

Wine Enthusiast readers are active … engaging in multiple sports activities:

Sports Activities Done in past year … W.E. Index Sailing 170 Snow skiing / Snowboarding 137 Tennis 130 Jogging / Running 125 Swimming 124 Golf 122

Mail Order / Direct Response The same pattern we’ve seen throughout this analysis applies in general for most Mail Order /

Direct Response purchase activity … the more spent, the better Wine Enthusiast looks.

There is specific strength in Mail Order Food, Home Furnishings, Apparel, Books, Music and Home Fitness Equipment

This data from the 2006 Mendelssohn Affluent Survey presents a solid demonstration of the genuine “Value” of Wine Enthusiast’s audience … A TRUE BEST BUY!

For Immediate Release WINE ENTHUSIAST #1 FOR REACHING WINE CONSUMERS

MOST COST EFFECTIVELY

TOP RANKING EARNED IN 2006 MENDELSOHN AFFLUENT SURVEY New York, NY November 17, 2006… Analysis of data from the latest independent survey of affluent U.S. households by Monroe Mendelsohn Research, Inc. shows Wine Enthusiast Magazine is the leading book in key comparisons of wine purchasing and consumption measured against a competitive set of 24 leading affluent lifestyle titles in the study.* Wine marketers are constantly seeking to get the very best value for their advertising dollar; Wine Enthusiast Magazine delivers the #1 Best Buy among affluent lifestyle magazines. Wine Enthusiast Magazine reaches affluent wine drinkers at less than half the cost per thousand of the other wine publication in the Mendelsohn Survey.

Drank Any Wine Past 7 Days Pg. 4 Color P4C CPM

CPM Rank

Wine Enthusiast Magazine $ 21.05 1 House & Garden $ 35.68 2

Food & Wine $ 39.17 3

Wine Spectator $ 44.10 4

Travel + Leisure $ 54.97 5

Bon Appetit $ 58.14 6

Gourmet $ 59.87 7

Architectural Digest $ 74.60 8

Conde Nast Traveler $ 89.83 9

Cigar Aficionado $ 95.11 10 Source: 2006 Mendelsohn Affluent Survey; CPM based on 2006 rates published in SRDS “We are delighted that this new study by Mendelsohn independently proves that Wine Enthusiast excels in reaching and delivering the highest quality readers at much greater cost efficiencies than any of our competitors,” said Adam M. Strum, Editor and Publisher of Wine Enthusiast Magazine. “We’re pleased to be able to provide our advertisers with the most value for their dollar and to truly be the #1 Best Buy in the affluent lifestyle magazine category.”

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In addition to leading the wine category, Distilled Spirit marketers seeking affluent consumers will find Wine Enthusiast Magazine is also the leading value for delivering their premium branding messages to a discriminating audience of spirit consumers. According to the Mendelsohn study, Wine Enthusiast Magazine is the #1 most cost efficient affluent lifestyle title for reaching a wide variety of distilled spirit drinkers.

Drank Any Spirits Past 7 Days Pg. 4 Color P4C CPM

CPM Rank

Wine Enthusiast Magazine $ 33.26 1 House & Garden $ 46.12 2

Food & Wine $ 55.00 3

Wine Spectator $ 67.37 4

Travel + Leisure $ 70.53 5

Gourmet $ 81.16 6

Bon Appetit $ 85.66 7

Architectural Digest $ 107.30 8

Cigar Aficionado $ 112.95 9

Conde Nast Traveler $ 123.86 10

Source: 2006 Mendelsohn Affluent Survey; CPM based on 2006 rates published in SRDS Wine Enthusiast is BEST BUY to reach Affluent Households.

The following provides a snapshot of Wine Enthusiast Magazine’s superior #1 cost efficiency compared to leading Epicurean, Wine and Travel magazines for its cost per thousand to reach Adults with a Household Income of $150,000 or more.

Hhld. Income $150,000+ / Cost-per-Thousand (CPM)

$37.43

$50.87

$63.00

$68.51

$74.54

$86.97

$90.38

$90.57

$116.21

$120.49

$0.00 $25.00 $50.00 $75.00 $100.00 $125.00

Wine Enthusiast

House & Garden

Food & Wine

Wine Spectator

Travel + Leisure

Bon Appetit

Gourmet

Architectural Digest

Fortune

Forbes

Open Rate Page 4 Color CPM

Source: 2006 Mendelsohn Affluent Survey; CPM based on 2006 rates published in SRDS Above and beyond its across the board leadership within its competitive set of 24 leading affluent lifestyle titles* – Wine Enthusiast delivers the greatest VALUE – best CPM – against many key upscale targets, such as: Entertained at Home 2+ times per month, Entertained Away from Home 2+ times per month, Spent $1,000+ on Electronic Entertainment

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Equipment, Ownership of Luxury Vehicle, Use of Brokerage Services, Foreign Vacation Air Trips in past year and Spent $1,000+ on Jewelry or Watches … consistently delivering the best cost efficiency within the exclusive affluent lifestyle category. The Mendelsohn Affluent Survey reported Wine Enthusiast with total affluent readership of 686,000 per issue, with nearly half (47.5%) of the magazine's readers classified as Millionaires (not including the value of their homes). Other highlights about the Wine Enthusiast audience from 2006 Mendelsohn include:

• The Average Household Income of Wine Enthusiast Magazine readers is $208,695, and their Average Total Asset Value was $2,061,000.

• Owing to the broad lifestyle involvement that the enjoyment of wine brings, the magazine features a dual audience – 56% Male and 44% Female. That’s outstanding for publications measured by Mendelsohn where among 23 other “Dual” magazines there are only 5 that are Affluent Lifestyle titles.

• Among affluent lifestyle magazines, Wine Enthusiast Magazine ranks #2 in index for Entertaining at Home - clearly sharing their enjoyment of wine and spirits with friends and family - surpassing all the Epicurean magazines measured in the study in this regard.

The Mendelsohn Affluent Survey is a yearly independent national research study that measures affluent U.S. consumer households having an annual income of $85,000 and over. The 2006 Mendelsohn Affluent Survey (MMR) marks the 30th consecutive year that they have measured and reported on the upscale segment of the American population. * MMR Affluent Lifestyle Magazines (24) - Architectural Digest, Bon Appetit, Business Week, Cigar Aficionado Conde Nast Traveler, Departures, Details, Esquire, Food & Wine, Forbes, Fortune, Gourmet, GQ, House & Garden, New Yorker, Robb Report, Saveur, Town & Country, Travel + Leisure, Vanity Fair, Veranda, Wine Enthusiast Magazine, Wine Spectator and Wired

### About Wine Enthusiast Magazine Founded in 1988, Wine Enthusiast Magazine’s mission is to educate and entertain readers about wine and the wine lifestyle in an accessible and user-friendly way. Wine Enthusiast Magazine has grown to become one of the world’s most respected and quoted publications in the field of wine and spirits. The magazine is an important source of ratings and reviews of both wine and spirits currently available in the marketplace, vital to both consumers and to the trade. With a readership of 686,000 per issue, Wine Enthusiast Magazine is available in fine wine shops, tasting rooms and major bookstores nationwide. In addition, Wine Enthusiast Magazine develops signature events for both consumers and the trade. The magazine and “Buying Guide” are also available online at http://www.wineenthusiast.com/mag