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Propr ie ta ry C ItGO Payment Cards 1Debi t Cards , eBt and Broadband 5Payment Card Indust ry/Data Secur i ty Standard (PC I DSS) 6 Loya l ty P rograms 6
SECTIONIN THIS
2Plastic is the preferred method of payment these days, and, in keeping with the times, it is important that CItGO offer a host of payment card options to fit the needs and lifestyles of its customers.
this year’s payment card lineup features many enhancements and tools guaranteed to keep your customers reaching for their CItGO cards:
• OurFuellinks® loyalty program is up and running with more than 5,000 locations currently running a software version capable of accepting the FuelLinks card as a method of payment.
• Thetiered-volumerebateisavailableforallCITGOfleetBusinessSelect cardholders (formerly CItGOFleet enhanced card).
• WhenitcomestoPaymentCardIndustry/DataSecurityStandards(PCI DSS) CItGO is working hard to keep you in the loop. Don’t forget the deadline for PCI Compliance is July 1, 2010!
PaYMent Cards
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PaYMent Cards :PrOPrIeTAryCITGOPAymeNTCArDS
Proprietary CItGO Payment CardsAll CItGO customers are important to the success of your business. But those wielding CItGO proprietary payment cards are the most valuable of all. research shows that proprietary gasoline card holders are more likely to patronize a single brand than the average customer.
CITGO Plus• Consolidationofgascharges• Pay-at-the-pumpconvenience• Flexiblepaymentoptions• Additionalcardsforfamilyandfriendsatnoextra
cost• Itemizedmonthlystatements
Your customers can apply by:• Calling1-800-GO-CITGO• loggingontowww.citgo.com• Completinganapplicationandmailingitin.
this outdated design should continue to be accepted as a valid form of payment until phased out over the next two years.
Citi® Platinum Select® CITGO MasterCard®
the one percent processing fee that was dropped from all transactions in 2009 will remain in effect for 2010!
BenefitsYour customers will enjoy special perks as a CItGO masterCard cardholder:
• FourpercentrebatesonCITGOchargesandupto1percent rebates on other qualified purchases, up to a maximum of $50 in rebates each billing cycle*
•WorldwidemasterCardacceptance• Platinumcardstatus• CitiIdentityTheftSolutions
Your customers can apply by:• Calling1-888-my-CITGO• loggingontowww.citgo.com• Completinganapplicationandmailingitin.
this outdated design should continue to be accepted as a valid form of payment until phased out over the next two years.
*rebates are not earned on purchases made at locations that sell non-CItGO branded gasoline. rebates are automatically credited on the customer’s statement against future CItGO purchases made with their card.
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PaYMent Cards :PrOPrIeTAryCITGOPAymeNTCArDS
CITGO Gift Card
Be sure to keep CItGO Gift Cards in stock as they’re perfect for people on the go. Customers are able to set the value of their card in whole dollar increments ranging from $5 to $300, with no cost incurred by you or the customer. the CItGO Gift Card also makes a great gift during the holiday season. Just activate through the in-store POS terminal at the time of purchase and they are ready to go. What’s more, there are no processing fees!
the CItGO Prepaid Gift Card Program continues to offer you a 1 percent discount on activation. to participate in this program and receive the activation discount, you must provide:
• evidenceofamarketingplaninplace,and• supportingdocumentationthatthediscountwas
passed on to the customer in some form.
Or
• showthatthefundsarebeingusedtopromotetheGift Card.
Thepromotionenrollmentform,locatedonmarketNet,must be filled out completely and submitted to Becky Hilton, Consumer Card Programs manager, at least five to seven working days before the start of the promotion and the implementation of the activation discount. this form only needs to be completed one time per marketer to include all locations.
to order CItGO Gift Cards, contact the CItGO POS Help Desk at 1-800-533-3421, option 2.
BenefitsYour customers will appreciate the many great benefits of using CItGO Gift Cards, including:
• Justlikecash• Nodormancyfee• Noexpirationdate• rechargeable• Balancecheckavailability
these outdated designs should continue to be accepted as valid forms of payment until current inventories are depleted.
CITGO CELEBRITY® Card
this premium “niche” consumer card features an active base of around 50,000 accounts and has an annual fee of $29. For complete information, have your customers contact 1-800-756-2484.
BenefitsCardholders will enjoy the following first-class attributes:
• 5percentrebatesondomesticairlinetickets• Creditcardprotection(allcreditanddebitcards)• Accesstoonlinebillpay
this outdated design should continue to be accepted as a valid form of payment until phased out over the next two years.
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PaYMent Cards :PrOPrIeTAryCITGOPAymeNTCArDS
Credit Card Application Acrylic HoldersIn 2009, CItGO refilled the holders with new applications each quarter when new POP was installed. All that was required of your retailers was to keep the holders filled in between POP campaigns. this will continue through 2010!
remember, two holders are required per each dispenser. Toorder,gotomarketNet>>Brandmanagement>>OrderBrand materials (material code: KAPPHOLDer). to order additional applications, contact merchant Supplies Center at 1-800-805-8492 or order online via CItGO marketNet.
CITGO Business/Business Select Cards Fleet managers handling dozens of vehicles across state lines as well as local fleet managers with several vans or trucks are prime candidates for the CItGO Business card.
We’ve developed a host of brand-building tools and enhancements this year for this specialty payment card program, which will help to increase traffic and loyalty at your locations.
these outdated designs should continue to be accepted as valid forms of payment until current inventories are depleted.
Competitive Rebate IncentiveYour customers will continue to receive the competitive rebate of 5 cents-per-gallon when they use their new CItGO Fleet Business/Business Select cards during the first three months the account is opened. this rebate will appear as a credit on their second monthly statement.
Tiered-Volume RebateAll CItGO Fleet Business Select cardholders (formerly CItGO Fleet enhanced card) are eligible for the tiered-volume rebate.
the tiered structure is based on gallons purchased and places the CItGO rebate program among the most competitive in the marketplace.
Additionally, CItGO Fleet Business Select transactions are now card type 17 and will incur a 70-cent ($.70) transaction fee. Basic CItGO fleet Business transactions are card type 18 and will continue to be processed for no fee, which makes it easy to convert customers!
Marketing BlitzA sales team has been assembled to help grow the program using a multi-tiered communications platform, including:
• Twomarketingbrochures––onegearedtowardfleetcustomers; the other geared toward marketers––availablefororderonmarketNet.
• marketermeetingstoassistingrowingfleetbusiness.
Gallons Per Month
Cents-Per-Gallon (CPG) Rebate
0 - 499 0
500 - 2,499 2
2,500 - 4,999 2.5
5,000 - 6,999 3
7,000 - 9,999 4
10,000+ 5
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PaYMent Cards :PrOPrIeTAryCITGOPAymeNTCArDS
Marketer/Retailer VIP HotlineOperators are standing by, ready and waiting to answer questions regarding your CItGO fleet accounts. marketers may contact the CItGO/FleetCor Sales manager using the information below to have an application fast-tracked through the credit approval process, receive help closing a sale or answer any fleet-related questions.
Help Desk 1-800-561-4991 CITGO Marketer/Retailer VIP Line 1-866-249-4723 Fax: 1-877-470-2234 [email protected]
CITGO/FleetCor Sales Managers Jill Bruinekool (Al,Ar,Il,IN,lA,mI,mS,TN,TX) 616-862-6599 [email protected] Jon engel (CT,mA,mD,NC,NJ(North),Ny,PA(North),vA) 919-606-9757 [email protected] Steven Steinberg (Al,Fl,GA,me,Nh,NJ(South),PA(South), SC, vt, WI) 302-399-7046 [email protected]
Web PresenceA page on the CItGO Web site (www.citgo.com) enables customers to apply online; pay their bill online; and access their account to manage fuel restrictions, set card limits and restrictions, cancel a card, etc. Additionally, a new presence on www.FleetCardusa.com will assist fleet managers in selecting the CItGO brand and obtaining location mapping.
Customer Appreciationutilizing statement messages and inserts, CItGO will thank existing customers for their business and contact inactive customers, encouraging them to visit their local CItGO station.
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PaYMent Cards :DeBITCArDS,eBTANDBrOADBAND
Debit Cards, eBt and BroadbandDebit cards are a force with which to be reckoned, rivaling cash and credit cards as today’s payment method of choice.
the following is a list of debit networks currently available to all participating CItGO retail locations:
• ACCel• AFFN• AlaskaOption• Cu24• Interlink• maestro• Pulse/Tyme• QuesteBT• NyCe• Star• visareadylink
If you’re interested in enrolling any or all of your retail locations in the program, please contact the CItGO POS Help Desk at 1-800-533-3421, option 2.
Electronic Benefits Transfer (EBT)eBt consists of two parts––Cash Benefit and Food Stamps. CItGO currently offers Cash Benefit eBt through locations set up for debit processing via Citicorp eBt and QuesteBT.
veriFone ruby and Sapphire system users can now process electronic food stamp cards (eBt Food Stamps) in most states. these systems make processing food stamps much easier. It requires less training, and it is less likely to result in fraud or chargebacks. most important, it increases your sales potential by making it possible to meet the needs of an unconventional customer payment card group! Log on to CItGO marketNetformoreinformation.
Certified POS Systemsthe 2010 CItGO Certified POS Systems include:
• GilbarcoPassport(dial,vSATandInternet)• PinnaclePalm(dial,vSATandInternet)• veriFoneruby(dial,vSATandInternet)• veriFoneruby/Sapphire(dial,vSATandInternet)• veriFoneTopaz/Sapphire(dial,vSATandinternet)• veriFonevx570stand-aloneterminal• FISCAl
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PaYMent Cards :PCIDSSANDlOyAlTyPrOGrAmS
Broadband Internet-Based ProcessingAs a CItGO marketer, money is not the only precious commodity you’ll save your customers. You’ll save them time as well with Internet-based payment card processing services. CItGO currently offers a broadband Internet-based solution—echosat’s SPG—with more options to be offered in 2010. Heartland Payment Systems provides payment card processing, including authorization and data capture services for all CItGO locations. Heartland has certified echosat’s SPG for use through the CItGO credit card network. All hardware associated with echosat’s SPG is PCI compliant.
to obtain additional information on the above solutions, visitCITGOmarketNetorcontactoneoftheCITGOPOSProduct managers listed below. they can provide the information you need to determine whether or not this is a viable solution for your business needs.
Payment Card Industry/Data Security Standard (PCI DSS) In 2006, vISA International, masterCard Worldwide, American express, Discover Financial Services and JCB jointly announced the formation of an independent council designed to manage the ongoing evolution of the Payment Card Industry (PCI) Data Security Standard (DSS), which focuses on improving payment account security throughout the transaction process.
these standards globally govern all merchants and organizations that store, process and/or transmit cardholder data. Compliance with the PCI set of standards is mandatory, and is enforced by the major credit card brands that established the council (vISA International, masterCard Worldwide, American express, Discover Financial Services and JCB). the next critical deadline is July 1, 2010. At this time POS software must pass the PCI PA (Payment Card Industry Payment Application)standardandPINPadsinsidethestoremust be compliant with the tDeS (triple Data encryption Standard) for debit card processing.
In 2009, CItGO hosted 10 regional seminars to keep you and your retailers abreast of PCI DSS compliance and what it means to your business. the seminars provided informative information on ways to mitigate your risk of compromise, non-compliant POS equipment and the mandatedPOS/PINPadrequirements.moreinformationwill be shared with you as the year progresses.
QuestionsregardingPCIDSSshouldbedirectedtorhonda todd at 1-800-423-8434, ext. 5366, or e-mail rtodd@citgo.com.QuestionsregardingPOSequipmentcomplianceandPINPadrequirementsshouldbedirectedto Charlotte Loomiller at 1-800-423-8434, ext. 4718, or e-mail [email protected].
Loyalty Programs
FuelLinks®
the best loyalty program you never knew you had! CItGO and metroSplash Systems Group have joined forces to bring you FuelLinks, a state-of-the-art, technology-based program that is your answer to customer loyalty sales—not to mention your best defense against aggressive Hvr loyalty programs.
Donna Gordon 1-800-423-8434, ext. 4781 Fax: 832-486-4476 [email protected]
Jeff maybray 1-800-423-8434, ext. 4782 Fax: 832-486-4476 [email protected]
Sherry thompson 1-800-423-8434, ext. 5494 Fax: 832-486-4476 [email protected]
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PaYMent Cards : LOYALtY PrOGrAmS
How It WorksIn simplest terms, FuelLinks is a “cash for gas” rewards system. FuelLinks cardholders purchase products and services from your retail locations and/or participating retailer partners (i.e., grocery stores, car dealers, restaurants, etc.), and acquire fuel discounts or “cash” rewards, which are then applied to their FuelLinks card. these rewards can be redeemed at participating CItGO locations for fuel.
How To ParticipateIf you have a veriFone ruby, topaz, vx570, Gilbarco Passport or FISCAL POS system, all you need is the current software version to participate in the basic program. Issuing and redeeming rewards at your retail locations is now easier and less expensive than ever. encourage your retailers to issue as well as redeem FuelLinks rewards and enjoy the boost in business that an effective loyalty program can bring. POP materials are available at no cost to you while supplies last, just contact the marketing Support person for your region (Section 4, page 9).
We are working to add the FuelLinks technology to more POS systems. If your locations are not using one of the systems listed above, but would like to participate now, adding a veriFone vx570 is a low-cost way to process fuel rewards in your stores.
For more information, or to get started, please contact Holly Daly with metroSplash at 972-966-3235, ext. 703, or e-mail [email protected].
What’s In It For YouYou will gain a loyal customer base looking for a good deal on good fuel and everything else. So get ready for frequent repeat-purchase customers!
For complete program information visit the metroSplash Web site at www.metrosplash.com or the FuelLinks Web site at www.fuellinks.com. If you have any
questions, please contact Dan rickel, CItGO marketing technology manager, at 918-437-0206, or e-mail [email protected].
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PaYMent Cards : LOYALtY PrOGrAmS
CITGO Cash Back Programthe CItGO Cash Back Program, which allows you to create your own customized fuel discounts, is designed to attract more repeat customers as well as more CItGO payment card purchases and offers a cents-off rebate for purchases made with cash or CItGO Plus, Gift and CItGO Business cards.
POP surrounding this program is eligible for 100 percent FAt Fund reimbursement. to order, visit CitgO Marketnet at Payment Card>>Marketing Programs>>loyalty Programs and fill out an order form, or contact your appropriate marketing Support Personnel.
Only at part c pat ng locations Promotion can be discont nued without notice Discount amount subject to change Fuel discount val d only when purchase does not exceed existing CITGO Gi t Card value D scount on CITGO Business Cards wi l not be reflected on your monthly report
on every gallon!
THERE AT EVERY TURN
When you use your CITGO Gift Card or CITGO Business Card. CITGO makes
it easy to get a rebate every time you refuel. Using your
CITGO card is the smart choice for instant savings.
GET CASHBACK
®
Central Northeast Southern
toni theis 1-800-32-CItGO,
ext. 1796 [email protected]
Angela Swan 1-800-32-CItGO,
ext. 4944 [email protected]
Debbie Stokley1-800-32-CItGO,
ext. [email protected]
