2010 Festival Dates

July 16 - 18

2010 Sponsorship Opportunities & Benefits As of 10/20/09 – subject to change

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TABLE OF CONTENTS

Festival Overview 3 Artscape Sponsor Testimonials 4 -5 Artscape 2010 Fact Sheet 6 At-A-Glance Levels of Sponsorship 7

Festival-Goer Demographics 8 -9 Description of Sponsorable Program Areas:

Visual Arts & Performing Arts 10 -11 Family Activities, Festival Services & Hospitality ______12 Promotional Exhibit Space 13 In-Kind Sponsorships & At-A-Glance Menu of Sponsorship Benefits 13 -14

Print Ad Promotion Schedule 15

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FESTIVAL OVERVIEW Artscape is America’s largest FREE public arts festival. In 2010, Artscape will celebrate its

29th year (July 16 – 18, 2010). This annual event will feature 120+ arts and craftspeople from across the country; visual art exhibits both on and off site; incredible live concerts on three outdoor stages; a full schedule of performing arts including dance, opera, theater, fashion, film and classical music, hands-on projects, children’s entertainers, multiple street theater locations; and a delicious, international menu of food and beverages.

Artscape is an ideal platform for reaching the lucrative Baltimore-Washington area consumer market. It offers a broad range of niche sponsorship opportunities where your organization experiences face-to-face interaction with its target audience in a fun-filled festive environment. Artscape draws hundreds of thousands of visitors throughout the weekend.

Our flexible corporate sponsorship program offers customized package opportunities. We encourage all partners and sponsors to be creative and artsy during their three-day presence at Artscape.

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ARTSCAPE SPONSOR TESTIMONIALS

“Artscape was such a great match for Mutual of Omaha’s Wild Kingdom Adventure Tour. Not only were the event officials professional and friendly in handling our extremely tough exhibit requirements, but the event itself exceeded our lead generation expectations. It would definitely be an event I would recommend for other clients who are looking for a family-oriented atmosphere.” Kary Regallis, Program Manager Aspen Marketing (rep. Mutual of Omaha) “Artscape is a great venue to enhance employee engagement through volunteerism. Best of all, it provides a great opportunity for citizens of Baltimore and out-of-town guests to see a diverse mix of top quality visual and performing artists, free of charge. There is a lot for the entire family to see and do.” Phyllis Reese, Director of Marketing and Communications Bon Secours Baltimore Health System “Fashion @ Artscape was the best it has ever been. The crowd, the models, the host and hostess all made our weekend the best. It can only get better from this point. Thanks for having us back for yet another year!” Ty Brown, Director Mike Williams, Director Fashion Icons FICA Media Group “Renewal By Andersen is extremely pleased with our results. The number of leads we received [over the weekend] exceeded our expectations. Working with such a pleasant and professional person like Emelda was the icing on the cake. She knows her stuff!” Tracey Cantabene, Retail Marketing Planner Renewal By Andersen “It was a real pleasure to work with the whole Baltimore Office of Promotion team. They did a great job and made our first venture together a very successful one; we are looking forward to next year and hopefully many years there after.” Phil Bradshaw, Area Marketing Manager Saturn “Artscape is one of the best events in Baltimore. Throughout the weekend, several factors coalesced which contributed to our success, these included helpful staff, and high exposure to the public that resulted in consistent foot traffic throughout the weekend.” McArthur Stephens, Marketing Coordinator Geico DIRECT “We signed up nearly 150 new subscribers on Sunday we signed up 64- one of the best “one day” subscription drives that we've held.” Ross Peddicord, VP Sales & Marketing; Publisher Maryland Life Magazine

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"Of the events we toured this year (2003), Artscape is our best festival to date. If you told me there were a million people here, I'd believe it." Rodrigo Miranda - Tour Manager GMR Marketing Best Buy “Artscape was an incredible experience for Hewlett-Packard..! Both the demographics and number of attendees that passed through the "You + HP Experience" (our exhibit) exceeded our goals.” Chad Tons, President - Infinity Marketing Hewlett-Packard “Artscape was a very successful event for us. Our sampling numbers there were the highest of our tour and it was a great success.” Kelly Carter, Program Manager – Euro RSCG Impact Dunkin Donuts “We made 153% of our goal in obtaining leads for Ameriquest Mortgage.”

Jennifer Dills – Passage Events

Ameriquest Mortgage

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ARTSCAPE 2010 FACT SHEET

Dates: July 16, 17, 18, 2010 Hours: Friday: 12-10 p.m., Saturday: 12-10 p.m., Sunday: 12-8 p.m. Location: Mount Royal Avenue, North Charles St., Bolton Hill, Midtown Baltimore Attendance: Artscape is the region’s favorite summer festival, drawing a range of crowds

from 350,000 to 400,000 Admission: Free and open to the public - takes place rain or shine. Website: www.artscape.org or www.promotionandarts.com Description: The mid-Atlantic’s largest celebration of the arts, the 29th annual Artscape

features 120+ arts and craftspeople from across the country; visual art exhibits both on and off site; incredible live concerts on three outdoor stages; a full schedule of performing arts including dance, opera, theater, fashion, film and classical music, hands-on projects, children’s entertainers, three street theater locations; and a delicious, international menu of food and beverages.

Sponsor benefits: Presenter of Event, Stages or Program Areas, Category Exclusivity Television Promotional Spots *(shared w/ other sponsors) Product Sampling,

Product Display, Exhibit Space, On Site Sales, Recognition in Publications, Web Site Link, Print Ads, and more! See page 14 for list of benefits.

Price range: $7,500 - $100,000 Information: Baltimore Office of Promotion & The Arts www.promotionandarts.com

Bob Sicard, Director, Corporate Development bsicard@promotionandarts.com Phone 443-263-4321 / Fax 410-385-0361

Produced By: Baltimore Office of Promotion & The Arts 7 East Redwood Street, Suite 500

Baltimore, MD 21202 / 410-752-8632 Mayor Stephanie Rawlings-Blake and William Gilmore, Executive Director

Dance at Artscape Main Stage Crowds Artists’ Market Fashion at Artscape

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AT-A-GLANCE: LEVELS OF SPONSORSHIP A. TITLE of Stage or Program Area ($25,000 - $50,000) “The ACME Stage”

B. PRESENTER of Stage or Program Area ($15,000 - $25,000) “The Main Stage presented by ACME”

C. Corporate Sponsorship / Promotional Space ($7,500 and up) Starts at 10’ x 10’

D. In-Kind Sponsorship Trade for festival budget relieving products/services

AT-A-GLANCE: SPONSORABLE PROGRAM AREAS

1. Visual Arts Baltimore Sculpture Project

Janet & Walter Sondheim Prize & Exhibitions

Artists’ Market

Visual Art Exhibitions Art Demonstrations – “Demoscape”

Film Festival

Fashion at Artscape

Art Cars

DIY @ Artscape

Photo Booth

2. Performing Arts Music Stages (Main Stage, Local Bands/DJ Stage, Jazz & Blues Stage)

Concert Performances on Music Stages

Billie Holiday & Cab Calloway Vocal Showcase (Jazz & Blues Stage)

Exotic Hypnotic (experimental music)

“The Play’s The Thing!” – Theater Showcase

Dance Performances

Chick Webb Jazz Combo Competition presented by MECU

3. Family Activities Family Art Park

Cultural Resource Exhibitors

Street Theater (3 locations)

4. Festival Services 5. Hospitality Jumbotron Commercial Slots - Artist/Exhibitor Kick-Off Reception

Information Stations & Visitor Services - Artist/Exhibitor/Volunteer Hospitality Area

Artscape Volunteer Program - ARTeSCAPE VIP Lounge

Restrooms & Sinks - Janet & Walter Sondheim Exhibitions

Misting Tents (@ BMA & MICA)

Festival Program

Website

T-Shirt/Merchandise

Food Courts

“Go Green” Food Court

Bike Valet Service

Recycling

Interpreters/Accessibility

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ARTSCAPE FESTIVAL-GOER DEMOGRAPHICS

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SPONSORABLE OPPORTUNITIES: VISUAL ARTS

Baltimore Sculpture Project Returning for a second year, the Baltimore Sculpture Project, an outdoor sculpture exhibition, will enliven street medians and parks in the Station North Arts & Entertainment District, on Mt. Royal Avenue, and other locations within Baltimore. This exhibition is open to all artists and will open in July 2010 and run through April 2011.

Janet & Walter Sondheim Prize Returning for its fifth year in 2010, the Sondheim prize awards a $25,000 fellowship to an artist working in the Baltimore Region. The fellowship is designed to help support the artist and develop new work. The seven finalists for this award will have work installed in The Baltimore Museum of Art. Opportunities start at $25,000 & require a three year commitment.

Artists’ Market A haven for art lovers, the Artists' Market returns as an opportunity for individuals to not simply admire art work but purchase it as well. More than 120 gifted arts and craftspeople from across the country showcase their paintings, ceramics, fiber, jewelry, metal, glass, and other mediums in juried booths.

Visual Art Exhibits Juried exhibitions and unique indoor and outdoor exhibits from local and national artists.

Art Demonstrations Returning for its 3rd year, these creative and interactive art demonstrations feature local artists working on-site in various mediums. Artists will engage festival-goers in discussions and provide introductory how-to instruction on various art mediums. Art Demonstrations are designed to introduce thousands, of all ages, to the many facets of art!

Film Festival Although ubiquitous and sometimes not thought of as art, Maryland's burgeoning film community reminds us with the presentation of this program that films are indeed art. Fans gather to watch cutting edge flicks in an air-conditioned tent and give feedback to first-time and veteran filmmakers alike.

Fashion at Artscape With beautiful models in fabulous fashion shows, up-and-coming designers and interesting workshops, Fashion at Artscape returns for its fifth year and it just keeps getting better! Sponsorships are available for the exhibit area and fashion shows.

Art Cars & Parade Back by popular demand, the Art Cars exhibit features kinetic sculpture at its finest. Festival goers gaze with amazement at each car’s drastic transformation. Art cars parade through the festival grounds on Saturday, July 17th.

Indie-spensable: DIY @ Artscape Artscape is supporting the emerging DIY trend by creating an entire section of the site dedicated to these hip and talented new wave crafters. With 80% or more of the work priced under $100 and all of the work represented by the artists who created it by hand, this juried section will invite a wide audience to browse, buy and be inspired.

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Photo Booth (Photography Exhibit) Photo Booth is an installation/art project which takes place during Artscape on the Charles

Street Bridge. Over 1,000 portraits of festival goers will be taken by professional photographers, photos are laminated and displayed to create an ever-growing exhibition on-site.

SPONSORABLE OPPORTUNITIES: PERFORMING ARTS

The Main Stage The area’s best national musicians come alive on The Main Stage. This stage features something for every musical taste – from jazz to the blues, pop to R&B, rock to reggae and a myriad of special events and promotions. Past headliners include: CAKE, Robin Thicke, Robert Randolph & The Family Band, The Isley Brothers, Lupe Fiasco, Burning Spear, Keyshia Cole, Al Green, Boyz II Men, India Arie and many more.

Festival Stage

Local & regional bands performing on this popular stage such as Jason Dove (indie/rock), The Cheaters (rock) The Dave Tieff Band (rock), Whop N The Global Soul Revue (rap), For the People Entertainment (hip-hop) and Basshound (electro funk).

Charles Street Stage Baltimore’s best up and coming local jazz musicians perform on this stage. Past performances include: Tim Warfield, Anthony Compton, Matt Wigler, Nevitta & Company and the Felicia Carter Quintet.

Concert Performances

Have a favorite Artscape performer? Sponsor an individual concert instead of an entire stage.

Billie Holiday Tribute Concert (Sunday, July 18, 1-3pm at Meyerhoff Symphony Hall) For twenty years, the Billie Holiday Vocal Competition has invited talented singers from the region to compete for top honors. This year, a group of previous winners come together for a Billie Holiday Tribute on the stage of the Meyerhoff Symphony Hall.

Exotic Hypnotic (experimental music festival) Present-day Baltimore overflows with exotic musical treats! For adventurous ears, the city is a small utopia…a home to weekly concerts of the most avant-garde music imaginable, as well as a wide range of hypnotic ethnic and popular music.

“The Play’s The Thing!” Baltimore's sizeable theater community unites to make this art form more accessible for diverse audiences. Every day, at varying times, festival-goers can see noted classic and contemporary works. Interested patrons may reserve their free seats prior to each performance.

Dance Performances Dancers shimmy and sashay to applause at numerous performances over the three day festival. Past diverse groups of dancers have included Dayton Contemporary Dance Co., PHILADANCO, Acrobats of China, Cultural Heritage Stilt Dancers, Sankofa Dance Theater, Swing Partner Dancing, Line Dancing & Beginning Ballroom Dancing.

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Chick Webb Jazz Combo Competition presented by MECU

Honoring the legacy of Baltimore’s own Chick Webb (1905-1939), whose powerful technique and virtuoso performances as a jazz drummer made him the premiere drummer of the swing era. Bands from across the region may enter this competition. Five bands will be selected to play and compete at Artscape. They’ll be judged by a panel of music professionals. The winning band receives $1,000 & bragging rights. Each band must play a song from Chick Webb’s repertoire during its set!

SPONSORABLE OPPORTUNITIES: FAMILY ACTIVITES

Big Wheel Festival-goers of all ages soar 100 feet above the Artscape site on the festivals larger than life Ferris wheel. All rides are free!

Target Family Art Park Located on the west side of the festival, the Target Family Art Park offers FREE interactive projects, workshops, dozens of take-away crafts, an amazing array of arts experiences and non-stop entertainment for kids! Programming areas include Make It @ Artscape, Family Performance Stage, Arts In Action and the School 33 Art Center Tent. Kids of all ages can express themselves freely and watch and learn acting, singing dancing, songwriting, storytelling, puppet shows, how to make kaleidoscopes, jewelry, collages, dolls and much more.

Street Theater It's a funfest for all ages! Crowds laugh out loud and enjoy the entertaining performances of comedians, jugglers, and magicians in various locations throughout the Artscape festival site.

Misting Tents For years it has been referred to as Artscape's best perk by aficionados! Thousands of festival-goers escape the humidity in tents positioned by the Main and Festival Stages.

SPONSORABLE OPPORTUNITIES: FESTIVAL SERVICES

Jumbotron Commercial Slots New this year, a large screen television will be positioned at the Main Stage and broadcast sponsor commercial messages to the masses before, after and between concert performances.

Information Stations & Visitor Services People are bound to get lost, have questions, and just want plain-ole information. The information booth is the one-stop place for all things "Artscape" such as programs, maps, brochures and more.

Artscape Volunteer Program Our Volunteers are the backbone of Artscape! Comprised of over three hundred people, these dynamic volunteers work behind the scenes to make Artscape an exceptional experience for all who attend!

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Restrooms When you gotta go, you gotta go! The portable restroom areas are one of the most visited areas of the festival. Sponsors will have a fantastic opportunity gain exposure every time nature calls!

SPONSORABLE OPPORTUNITIES: HOSPITALITY

Artist/Exhibitor Hospitality Area

Exhibitors re-fuel at the hospitality area with cold drinks and snacks on Friday, July 16 – Sunday, July 18.

ARTeSCAPE VIP Lounge

The ARTeSCAPE VIP Lounge is a private ticketed area located atop the 4th floor Meyerhoff Parking Garage at 1311 Cathedral Street under tents. The lounge offers a birds-eye view of the festival site and place to relax and escape Artscape’s crowds. Ticket purchase includes two cocktails or non-alcoholic beverages, appetizers, free massages, comfortable seating and more.

SPONSORABLE OPPORTUNITIES: PROMOTIONAL EXHIBIT SPACE

Promotional Exhibit Space Space is available and may be used for the distribution of promotional items or marketing a

new product. Not only is this space an effective vehicle for targeting hundreds of thousands of festival goers, it allows participation for those who do not meet the festival’s art and culture thematic focus. Price based on space requirements, location and package components and begins at $7500 for a 10’x10’ space.

SPONSORABLE OPPORTUNITIES: IN-KIND SPONSORSHIPS

In-Kind Sponsorship Artscape welcomes organizations that may be able to pay a sponsorship fee through provision of goods and services that are budget-relieving to Artscape. These sponsorship opportunities are reviewed on a case by case basis.

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MENU OF SPONSORSHIP BENEFITS Some benefits are only available at the Title & Presenting Sponsor levels or within a custom benefits package.

Rights/Logo & Marks Category Exclusivity Event Association

Official Designation Use of Festival Logo

Media

Television PSAs Jumbotron Commercial Slots Print Ads

On-Site

Naming/Presenting Rights Exhibit Space Brand Building Sampling, Promotion, Marketing, Surveying Employee Participation Mascot Participation On-Stage Promos/PA Announcements Sales/Concessions

Pubs & Collateral Materials

Festival Program/Selections/Map/Editorial/Sponsor Recognition Posters Invitations Schedules Staff/Volunteer Clothing Press Releases Staff & Volunteer T-shirts

Signage

Program Area Banners Event Info Boards/Signs/Maps Event Schedule Boards Directional Signs

Web

Festival Website Website Sections Editorial Coverage Sponsor Recognition/Links

Email Blasts Hospitality

Corporate Hospitality Access VIP Parking Receptions Reserved Seating

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PRINT AD PROMOTION SCHEDULE (from 2009) Artscape anticipates a similar print ad promo schedule for 2010

Publication Size Run Date Apprx. Value

The Baltimore Times 1/4 page 7/3/2009 $817.00

1/4 page 7/10/2009 $817.00

The Baltimore Times full banner on website 7/13 - 19,09 $300

The Afro-American Newspapers 3/8 page 6/26/2009 value below

3/8 page 7/3/2009

3/8 page 7/10/209

Total Value = $3,685.84

The Afro-American Newspapers banner on website July 3 -17 $250.00

City Paper (Sound Off!) 1/3 page 5/13/2009 $500

City Paper (Sound Off!) 1/3 page 5/20/2009 $500

City Paper 1/2 page 6/10/2009 $940

City Paper 1/2 page 6/17/2009 $940

City Paper 1/2 page 6/24/2009 $940

City Paper 1/2 page 7/1/2009 $940

City Paper full page 7/8/2009 $1,750

City Paper leaderboard banner 7/8-7/17 $400

City Paper - program insertion 91,000 copies approx 24 pgs 7/15/2009 $8,471

City Paper full page 7/15/2009 $1,750

Gay Life Newspaper half page 7/6/09 $150

Gay Life Newspaper full page 7/6/2009 $300

Gay Life Newspaper skyscraper banner ad 7/6 - 7/19/ 2009 $50

Patuxent Publishing Co. 1/4 page 7/8 & 7/9 total value

below Includes Maryland Family Magazine ad - 1/2 page, 7" x 4.722") and 1/4 pg. ads in Baltimore Messenger, Catonsville Times, 15 & 16

Columbia Flier, Howard County Times, Owings Mills Times and Towson Times) $7,469.00

The Baltimore Sun Media Group 1/4 page 7/15 & 7/16/2009 total value

below

Total Value = $7,324.00

b free daily 1/4 page 7/7, 7/9, 7/15 total value

below

and 7/17

Total Value = $3,640.00

Total $41,933.84