2010 Branding & Advertising Opportunities - PGA Tour · 4 Branding / Advertising Video Board Sponsor - $25,000 The video board is strategically located near the 18 th green where

1

2010 Branding & Advertising Opportunities

2

Branding / Advertising

Chamber of Commerce Day

Presenting Sponsor - $25,000

As the Presenting Sponsor of the Chamber of Commerce Day your company assumes a

major role supporting this Nationwide Tour event and is a significant component of the

tournament. This sponsorship provides your company the opportunity to host all the local

chambers of commerce and their members at the Melwood Prince George’s County Open

followed by a networking cocktail reception. This event is designed for the local chambers

to use as a fundraiser for their respective organizations and bring companies of all sizes

to an event that generates more than $8 million in economic impact to our region while

benefiting many local charities.

Sponsorship Benefits Include:

� Company Representative to Serve as Host of Cocktail Reception

� Create In-house Promotions

� Designated Area During Tournament for Company Product Display/Sampling

� 1 EMCOR Official Pro-Am Team

• 4 Entries in the Wednesday Official Pro-Am including gift packages for each

player

• 8 Invitations to the Private Pairings Party

• 8 Invitations to the Pro-Am Awards Reception

� 2 Media Day Foursomes - May 2010 University of Maryland Golf Course

� :30 Commercials on the Video Board at 18th Green

� 1 Full-page Ad in the Tournament Program

� 50 Weekly Clubhouse Passes

� Scoreboard Ad Rotation

� Website Exposure

3


Official Product Sponsorships Exclusive product sponsorships assume a major role supporting this Nationwide Tour event.

Through marketing and exposure, these sponsorships provide for a year round promotional

vehicle with the added value of entertaining clients during tournament week. Additional

benefits can include Pro-Am spots, client hospitality, on-course signage and full page

recognition in the tournament program and more. These sponsorships are entirely

customizable so your organization will receive the exposure and sponsorship assets that fit

your needs.

Available in the Following Categories

- Official Airline - Official Automotive

- Official Hotel - Official Bank

- Official Spirit - Official Wine

- Official Soft Drink

__________________________________________________

Volunteer Uniform Sponsor - $25,000Your company will receive maximum exposure with as many as 400 volunteers throughout tournament

week and all year long. In addition to the tournament logo, your company logo will be prominently

displayed on the volunteer uniform. This sponsorship provides for immeasurable community goodwill

and visibility.


� Company Name and Logo on all

� Volunteer Shirts and Hats

� 4 Entries in the EMCOR Official Pro-Am

� Tournament

� 8 Invitations to the Private Pairings Party

� Full-page ad in the Tournament Program


� 100 Weekly Ground Passes



4

Branding / AdvertisingVideo Board Sponsor - $25,000The video board is strategically located near the 18th green where thousands of spectators will

gather and look for updated scores and standings during the tournament. This sponsorship

provide your company the opportunity for onsite exposure, client hospitality, Pro-Am

opportunities and more.


� 18th Green Video Board Sponsor with Fixed Signage and Rotating :30 Commercials

� Corporate Skybox Package Overlooking the 18th Green - 10 guests per day (Thursday –

Sunday), food and beverage included.

� 1 EMCOR Official Pro-Am Team

� 1 Media Day Foursomes – May 2010, University of Maryland Golf Course1

� Full-page Ad in theTournament Program

� Electronic Scoreboard Ad Rotation


� 100 Weekly Grounds Passes


________________________________________________________________

Wednesday Pro-Am Awards Party - $20,000The Pro-Am Awards Party will be held on Wednesday evening following the event. The

Pro-Am Awards Sponsor is the host for the evening of hospitality which will feature live

music and Welcome tournament sponsors and community leaders as well as participants,

spouses and invited guests.


� 4 Entries in the Wednesday Official Pro-Am Tournament


� 20 Invitations to the Pro-Am Awards Reception





5

Branding / AdvertisingMedia Day Title Sponsor - $20,000

Become Title Sponsor of the official media kick-off event. This event will bring together all areas of

regional media. The day will begin with a press conference featuring tournament officials, local

personalities, and Nationwide Tour professionals and officials. Lunch and golf to follow.


� Major Signage Welcoming Guests to Media Day

� 8 Playing Spots in the Media Day Golf Outing

� Opportunity to Display Product During the Media Day Event

� 4 Playing Spots in the Wednesday Pro-Am




� Scoreboard Ad Rotation and Website Exposure

_________________________________________________

High School Invitational Title Sponsor - $10,000

This is a chance for your company to participate in a unique opportunity that features regional youth.

Your company name will be highlighted as the ‘XYZ High School Golf Invitational’ as well as in all

advertising and promotional efforts. This event offers rising High School stars of the region a chance

to show their talent. Teams comprising of 3 males and 1 female will compete on the tournament golf

course in a best two-ball gross 18-hole event. This tournament will be held on the Monday of

tournament week and will provide the golfers with the experience of playing inside the ropes. The

tournament concludes with an awards luncheon and trophy presentation.


� Company Representative to Speak at the Awards Luncheon



� 10 Invitations to Private Pairings Party

� Full-page Ad in Tournament Program

� Scoreboard Rotation and Website Exposure

SOLD

6


Youth Golf Clinic Title Sponsor - $10,000• What better way to highlight your organization than through your association with the Youth

Clinic? The clinic is a free event that provides a family-oriented marketing opportunity. The

sponsor name will be highlighted in the title of the name (i.e. Company Youth Clinic), as well

as all advertising and promotional efforts.

• Nationwide Tour professional golfers will instruct youth throughout the region at beginner,

intermediate, and advanced skill levels, providing golf fundamentals and skills enhancement

tips.

• In addition to golf instruction, the youth will enjoy gift packages of golf memorabilia, hot dogs

and ice cream, and appearances by Six Flags America characters.



� Half-page Ad in the Tournament Program





SOLD

7


Volunteer Food & Beverage Sponsor - $10,000Sponsoring the volunteer food and beverage areas not only brings meals and refreshment to

the “unsung heroes” at the tournament, but also exposes your company to hundreds of

volunteers each day.

_____________________________________________

Central Scoreboard Sponsor -$10,000The Central Scoreboard is located in the high-traffic Driving Range location and is the focal

point throughout the week. A PGA TOUR professional calligrapher transforms this scoreboard

into a work of art.


� Company Logo on all Lunch Vouchers

� Recognition in every volunteer package

� Half-page Ad in Tournament Program



� 40 Weekly Ground Passes




� Central Scoreboard Signage

� Half-page Ad in Tournament Program






SOLD

8


Driving Range Sponsorships - $8,000

The Driving Range sponsorship offers an excellent opportunity for a company that wants to

reach thousands of fans prior to and during tournament play. This practice area is located in a

high-traffic area next to the official scoreboard and the popular 18th green. Two signs on the

driving range will prominently display your logo all week long.


� Two Spots in the Wednesday Pro-Am






__________________________________________________

Putting Green Sponsorships - $8,000The Putting Green sponsorship offers an excellent opportunity for a company that wants to

reach thousands of fans prior to and during tournament play. This practice area is located in a

high-traffic area next to the official scoreboard and the popular 18th green. Two signs on the

driving range will prominently display your logo all week long.


� Two Spots in the Wednesday Pro-Am






SOLD

9


Ticket Back Sponsor - $5,000

Being the Ticket Back Sponsor offers your company an opportunity to be visible on more than 40,000

tournament passes. In addition to your company logo being highlighted on each tournament pass,

your company will have the opportunity to place a bounce-back coupon the backside of the all

tournament passes printed and distributed.


� Company Logo & Coupon Opportunity on All Tournament Passes

� ½ Page Ad in the Tournament Program





_____________________________________________

Pairing Sheet / Course Map - $5,000

What better way to promote your product and organization than to have an ad or coupon in the hands

of thousands of fans Thursday thru Sunday of tournament week? The Pairing Sheet / Course Map is

an 8.5” x 11” marketing piece printed daily highlighting the pairings for the day and a map of the golf

course. Yours will be the only ad on this tournament publication which is free to all spectators.


� Company Ad/Coupon on Every Pairing Sheet / Course Map






10


Pro-Am Lunch Sponsor - $5,000This is the perfect way for your company to showcase its product and services to nearly 275

Pro-Am participants and Nationwide Tour professionals.


� Recognition in the Pro-Am gift packages

� Opportunity for restaurant coupons in the Pro-Am packages






_____________________________________________

Kids Zone Presenting Sponsor - $5,000 After all, this isn’t just a golf tournament! The Kids Zone is an exciting element at this

community event where kids of all ages can enjoy moon bounces, an obstacle course, sports

games and more! As presenting sponsor, your organization will get in front of thousands of

spectators as the Kids Zone is a must see for all families in attendance.


� Company logo on Kids Zone directional signs

� Company name and logo prominently displayed at the Kids Zone






11


Standard Bearer Shirts - $5,000

Corporate name and logo will appear on all youth and adult Standard Bearer shirts. Standard

Bearers walk inside the ropes with each golf group and display each Nationwide Tour

professional’s score to the crowds.


� Company Name and Logo on all Standard Bearer Shirts





____________________________________________

Bleacher Sponsor - $5,000

Available at the Driving Range, 9th & 18th Greens, 1st & 10th Tees

These areas are prime gathering locations for thousands of spectators throughout tournament

week. Your company will gain name recognition with signage located prominently on the

bleacher structure.


� Company Name and Logo on Signage



� Scoreboard Ad Roation


12

Branding / AdvertisingVideo Board Commercials - $4,000 What better way to be seen by the thousands of spectators than to run a :30 commercial on the 18th

green video board where spectators look for updated scores and standings in the tournament. Your

:30 commercial will be displayed across the video board a minimum of once per hour during the

tournament, Thursday through Sunday.


� ¼ Page Ad in the Tournament Program





________________________________________________________________

Golf Cart Sponsors - $3,500Your company can receive name recognition with your corporate logo applied to the golf carts used by

PGA TOUR officials, tournament staff and volunteers.






________________________________________________________________

Premier Hole Sponsor - $3,000

4 Available – Holes 1, 9,10 & 18

These holes are the focal point throughout the tournament week, as most spectators will spend much

of their time in these areas. The sponsor’s logo will be displayed prominently near the tee box and

green and is highly visible to the galleries.






13


Tournament Program Advertising

Choose from a full-page, half-page, or business card ad in the official tournament program.

Complimentary programs are given to all spectators and are provided to all corporate

hospitality areas.

*Tournament Program is 8.5” x 11”

Full -Page Advertisement - $3,000





Half - Page Advertisement - $1,500




Quarter - Page Advertisement - $750



14

Branding / AdvertisingCorporate Village Expo Tent - $2,500The 10’x10’ expo tents offer the ideal location for your organization to display its wares and

distribute information to spectators. Located adjacent to the main entrance to the tournament,

this prime spot offers maximum exposure.


� One 10’x10’ Tent

� Opportunity to Distribute Literature and/or Promotional Materials




_____________________________________________

Leaderboard Side Panel Sponsors - $2,000The official leaderboards are strategically located in high-traffic areas throughout the course.

The electronic leaderboards provide the spectators with updated scores, standings, as well as

the schedule of daily events. The side panel on the leaderboard will feature your company’s

logo.


� One 4.5’x4.5’ Side Panel Signage





15


Starting Tent Sponsor - $2,000

Starting tents, located on tees #1 & #10, are an excellent way to increase logo awareness to

spectators as golfers begin their round of golf.


� Exclusive Signage Beside Designated Tents





__________________________________________________

Finishing Tent Sponsor - $2,000

Finishing tents, located on greens #9 & #18, are an excellent way to increase logo awareness

to spectators as golfers end their round of golf and sign scorecards and

autographs.


� Exclusive Signage Beside Designated Tents





16

Branding / AdvertisingElectronic Scoreboard Message - $2,000

Your company name, logo and message will be displayed a minimum of 30 times per day on

six electronic scoreboards located on the tournament grounds.


� Name, Logo and Message to Appear at Least 30 Times Per Day



________________________________________________________

Website Exposure - $2,000Company logo and direct link displayed on the tournament website www.melwoodgolf.org.




________________________________________________________

Hole Sponsor - $1,500

Available at Holes 2 through 8 & 11 through 17

A hole sponsorship is one of the most popular ways in which to get your company seen by

thousands of spectators throughout the week as the galleries follow the players around

the course.


� Company Name or Logo Signage




Documents

2010 Branding & Advertising Opportunities - PGA Tour · 4 Branding / Advertising Video Board Sponsor - $25,000 The video board is strategically located near the 18 th green where