PROSPECTUSonline.manipaldubai.com/othercourse/pdf/Manipal... · 2010-05-05 · Knowledge, it is said, is power. Perhaps no man knew this better than Dr.T.M.A. Pai, the man who visualised

P R O S P E C T U SMANIPAL UNIVERSITYP R O S P E C T U S

SCHOLARSHIPS

MESSAGE FROM THE CHANCELLOR AND VISION STATEMENT 2.

ABOUT DUBAI 6.PROGRAMMES OFFERED8.

FACILITIES

32.34.

ABOUT US4.

HOW TO APPLY?36.

Inde

x INDEX

MANIPALUNIVERSITY

Knowledge, it is said, is power. Perhaps no man knew this better than Dr.T.M.A. Pai, the man who visualised schools, colleges, hospitals and banks on barren land. His vision and perseverance created professional colleges of medicine, dentistry, engineering, nursing, pharmacy, management, hotel management and communications.

From then to now, Manipal has grown into an international university town. The Manipal model of education and healthcare has been replicated elsewhere in India and abroad. Students from 53 countries come to Manipal every year to pursue their dreams of a satisfying academic career. Hundreds of other students study at sister institutions in Mangalore, Bangalore, Sikkim, Nepal, Malaysia, Antigua and Dubai and in twinning programmes in the USA, UK, Australia and Germany.

In recognition of Manipal’s efforts in imparting professional education in diverse disciplines, the Manipal Academy of Higher Education was awarded the University status in June 1993.

Today, the Manipal Education is a multi-million conglomerate with a well-defined focus for growth and betterment of quality of life. A market leader with a stamp of excellence and high standards of professionalism, it has a 12,500 strong work force, 12 hospitals with 7,000 beds, runs 53 educational institutions with 150,000 students from all over the world and operates in five dif ferent countries. Over the years, the group has carved itself a niche with talent, enterprise and dedication.

Dr. Ramdas M. PaiChancellor, Manipal University

2

WELCOMEMESSAGECHANCELLOR

FROM

THE

Wel

com

e M

essa

ges

To be the leading university in the U.A.E. dedicated to the

pursuit of academic excellence by fostering, disseminating

and applying knowledge and intellectual values to ensure

an enriching future for the student community and

prepare them for the ever changing

global economy.

3

VISIONSTATEMENT

Visi

on S

tate

men

t

Manipal University, India

Manipal University, Dubai

Manipal University, India is the destination for World class education since last 6 decades, and the preferred education destination of students from over 53 countries.

Manipal University is indeed a world, where global education meets world class infrastructure, facilities and dedicated faculty. It is amongst the first institutions in the private sector to be recognized as a Deemed University by the Government of India. It has over 20 constituent institutions that provide over 180 courses across 13 streams viz Medicine, Dentistry, Engineering, Nursing, Allied Health, Pharmacy, Life Sciences, Management, Mass Communication, Information Sciences, Hotel Management, Regenerative Medicine, etc.

Manipal University, Dubai ( Formerly known as MAHE, Dubai ) is one of the reputed universities in the UAE. Initially established in 2000, its exponential growth saw the campus shift to Knowledge Village in September 2003 before finally moving to its modern sprawling campus at Dubai International Academic City (DIAC ) in September 2006. Currently the campus is facilitating over 1600 students manifest their dreams into reality through its various programmes. Manipal University, Dubai symbolizes the vision of its founder Dr.T.M.A. Pai, who set up the first institute at Manipal in India, to provide multi-ethnic, multi-discipline platform conforming to international standards.

At Manipal University, Dubai, respect and fellowship binds over 1600 students who represent a wide range of cultures, backgrounds

and nationalities. The numerous organizations, events, and activities at Manipal University, Dubai encourage socializing among the student community which strengthens ties and contributes towards creating a truly global society.

If you are looking for a platform to develop and attain multi-faceted skill sets, self-confidence, intensive industry interface, in-depth knowledge, the courage to dream and pursue the dream…then, Manipal University, Dubai is the portal for you.

Whatever course you choose to pursue, your educational experience will be a unique one at Manipal University Dubai, where you chart, under the able guidance of our experienced faculty, your own path to success!

4

ABOUT USAb

out u

s

BangladeshiBrazilian

BritishCanadian

FrenchGerman

IndianIranian

Iraqi

KenyanNigerianPakistaniPalestinianPortugueseSomalianSri LankanTanzanianEmirati

874

1600

65%20%15%

153918

Under Graduate programmes

Post Graduate Programmes

Certificate Programmes

Male 44%, Female 56%

STUDENT ENROLLMENT BREAK UP

Under Graduate programmes

Post Graduate Programmes

Certificate Programmes

TOTAL ALUMNI’S

COUNTRIES

STUDENT NATIONALITY

NUMBER OF PROGRAMMES OFFERED

OVER TOTAL STUDENTS IN THE CAMPUS

NOTE: AS OF AUG 2009 5

Dubai, a jewel in the Arabian Desert, has in recent past

etched a place for itself on the world map. Dubai, the second largest emirate in the U.A.E. is the most populous.

It is located along the southern coast of the Persian Gulf on the Arabian

Peninsula and as a cathedral of consumerism, Dubai has its major

revenue sources in the massive shopping malls, the haunting beauty

of hotels, the ethereally alluring real estate with an option

of ‘freehold’ and a staggering rate of tourism. It boasts of a host

of chart breakers like the tallest, biggest, oldest etc.

Dubai also owes its charm to the demography - it revels in blending the polarized

extremes of traditionalism & modernity. It has generally torrid summers & cold

winters. It is also home to over 40 Universities/ Institutes which

offer higher education. Dubai has over the year become a hub for

education, entertainment and technologies and is now reckoned with the

‘FIRSTS’ in the world.

6

Abou

t Dub

ai ABOUTDUBAI

8

BACHELOR OF SCIENCE (B.Sc.) IN BIOTECHNOLOGY(3-Year Degree Day Programme)

BACHELOR OF SCIENCE (B.Sc.) IN BIOINFORMATICS(3-Year Degree Day Programme)

MASTER OF SCIENCE (M.Sc.) IN MEDICAL BIOTECHNOLOGY(2-Year Degree Day Programme)

MASTER OF SCIENCE (M.Sc.) IN HUMAN GENETICS & FORENSIC SCIENCE(2-Year Degree Day Programme)

BIOTECHNOLOGY

BACHELOR OF ENGINEERING (4-Year Degree Day Programme)

• B.E. IN MECHATRONICS ENGINEERING• B.E. IN INSTRUMENTATION & CONTROL ENGINEERING• B.E. IN CIVIL ENGINEERING• B.E. IN MECHANICAL ENGINEERING• B.E. IN ELECTRONICS & COMMUNICATION ENGINEERING

ENGINEERING & TECHNOLOGY

PROGRAMMESOFFERED

Prog

ram

mes

Offe

red

9

BACHELOR OF BUSINESS ADMINISTRATION (BBA)(3-Year Degree Day Programme)

MASTER OF BUSINESS ADMINISTRATION (MBA)(2-Year full-time Evening Programme)

MANAGEMENT STUDIES

INTERIOR DESIGN

BACHELOR OF ARTS (B.A.) IN FASHION DESIGN AND TECHNOLOGY (3-Year Degree Day Programme)

MASTER OF ARTS (M.A.) IN APPAREL MARKETING, MERCHANDISING & MANAGEMENT (AMMM)(2-Year Degree Day Programme)

FASHION DESIGN

BACHELOR OF SCIENCE (B.Sc.) IN INFORMATION SYSTEMS AND MANAGEMENT(3-Year Degree Day Programme)

MASTER OF SCIENCE (M.Sc.) IN INFORMATION SYSTEMS(2-Year full-time Evening Programme)

INFORMATION TECHNOLOGY

BACHELOR OF ARTS (B.A.) IN INTERIOR DESIGN(3-Year Degree Day Programme + Practical Training)

MASTER OF ARTS (M.A.) IN INTERIOR DESIGN(2-Year Degree Programme)

BACHELOR OF ARTS (B.A.) IN MEDIA AND COMMUNICATIONS(3-Year Degree Day Programme)

MASTER OF ARTS (M.A.) IN MEDIA AND COMMUNICATIONS (2-Year Degree Evening Programme)

MEDIA & COMMUNICATIONS

CERTIFICATE PROGRAMME IN FASHION DESIGN & INFORMATION TECHNOLOGY (FDIT)(1-Year Certificate Day Programme)

CERTIFICATE PROGRAMME IN ACCESSORY DESIGN (AD)(1-Year Certificate Day Programme)

CERTIFICATE PROGRAMME IN JEWELLERY DESIGN (JD)(1-Year Certificate Day Programme)

CERTIFICATE PROGRAMME IN TEXTILE DESIGN & CREATIVE EMBROIDERY (TDE)(1-Year Certificate Day Programme)

CERTIFICATE PROGRAMME IN INTERIOR DESIGN (CID)(1-Year Certificate Evening Programme)

CERTIFICATE PROGRAMME IN GRAPHICS & MULTIMEDIA(1-Year Certificate Day Programme)

FOUNDATION PROGRAMME (1-Year Day Programme)

CERTIFICATE PROGRAMMES

10

PROGRAMMESOFFERED (C

ONT.)

Prog

ram

mes

Offe

red

12

UNDER GRADUATE PROGRAMME 3 YEARS DEGREE PROGRAMME

B.Sc. IN BIOTECHNOLOGY

OBJECTIVES:

COUR

SES

LIST English (Technical Writing)•

Mathematics•Introduction to Biotechnology/Biology•Introduction to Physical Science•Chemistry•Biostatistics•Cell Biology•Biochemistry•Molecular Biology•Environmental Biotechnology•Histology •Human Anatomy/Physiology•Microbiology•Biochemical Engineering/Technology•Genetics•Plant Biology•Pharmacology•Immunology •Industrial Biotechnology •Microbial Biotechnology•Biomedical Engineering/Technology •Bioinformatics•r-DNA Technology•Tissue Culture•Agricultural (Plant) Biotechnology•Business of Biotechnology•

B.Sc. IN BIOINFORMATICS

OBJECTIVES:• Get an overall exposure to various

aspects of biotechnology and its applications.

• Understand the potent ial ofbiotechnology.

• Gain knowledge in the fields ofmedicine, forensics, environment,and agriculture.

• Developvariousskillsetsrequiredtobe a successful biotechnologist.

• Attainanoverallexposuretovariousfacets of the ‘frontier science’ called Bioinformatics.

• Acquire conceptual knowledge ofthe vast scope of Bioinformaticsreflecting the true interdisciplinary nature.

• Understandthepotentialapplicationsof bioinformatics in the fields ofmedicine, forensics, agriculture, biotech and biopharmaceutical.

Mathematics•English (Technical Writing)•Introduction to Biotechnology/Biology•Physics•Chemistry•Biostatistics•Cell Biology•Introduction to Computer & Software •Molecular Biology•Biochemistry•Fundamentals of bioinformatics•Histology•Human Anatomy/Physiology•Genetics•Microbiology•Drug and Pharmacology •Plant Biology•Bioinformatics and Data Analysis•Bioinformatics Search Tools•Genome Analysis •Fundamentals of Proteomics•Immunology •Molecular Modeling•Drug Design•Project Work•

CAREER OPPORTUNITIES:Biopharmaceutical Industries •Research and Development Labs •Agriculture, Horticulture and Dairy farming •Biotech Industry (Food, Beverages, Chemicals •and solvents) Tissue Culture Labs •Academics and many more •

Drug Design and Discovery•Human Genome Project•Health cares data management •Molecular and genetics data analysis•Genomics & Proteomics •Pharmacogenomics•

CAREER OPPORTUNITIES:

BIOTECHNOLOGYDEPARTMENT OF

13

It’s all aboutGenes & Genius

M.Sc. IN MEDICAL BIOTECHNOLOGY

OBJECTIVES:Biotechnology is not only a highly interdisciplinary field but also a platform to make efficient, cost-effective, innovative, and valueadded products and tools. It has tremendous potential to improvehealthcare,developdiagnostickitsandemerging therapies such therapeutic proteins and cell-based therapies.

M.Sc. IN HUMAN GENETICS & FORENSIC SCIENCE

OBJECTIVES:Biotechnology is not only a highly interdisciplinary field but also a platform to understand the genetic informationforthedevelopmentofnewtherapies. The knowledge of genesand its applications has generated tremendousinterestoverthepastfewyears, which has expedited the huntfornewtherapiesandtreatmentforthevarious genetically-induced diseasesand also for solving the person’sindividualidentityandsolvingcriminaloffences.

COUR

SES

LIST Cell Biology•

Molecular Biology•Laboratory Biotechniques•Human Anatomy and Pathology•Immunology and Immunotechnology•Biochemistry and Enzymology•Human Genetics and Genetic Disorders•Toxicology•Cell and Tissue Engineering•Bioinformatics & Biostatistics•r-DNA technology and products•Bioethics and Intellectual Property Rights •Regenerative Medicine•Project work•

CAREER OPPORTUNITIES: CAREER OPPORTUNITIES:Teaching in School and University•Medical Hospital and Clinics•Food Testing Laboratory•Research & Development Laboratory•Biopharmaceuticals Laboratory•Environmental Laboratory•Marketing and Sales of biomedical products•

Teaching in School and University•Medical Hospital and Clinics•Food Testing Laboratory•Research & Development Laboratory•Biopharmaceuticals Laboratory•Environmental Laboratory•Marketing and Sales of biomedical products•

Cell Biology•Molecular Biology•Laboratory Biotechniques•Human Anatomy and Pathology•Immunology and Immunogenetics•Biochemistry and Biochemical Genetics•Human Genetics and Genetic Disorders•Forensic Science•Clinical Genetics and Genetic Counseling•Bioinformatics & Biostatistics•Forensic DNA Profiling•Bioethics and Intellectual Property Rights•Pharmacogenomics•Project work•

POST GRADUATE PROGRAMME 2 YEARS PROGRAMME

“

”

DEPARTMENT OF BIOTECHNOLOGY

BIOTECHNOLOGY

14

OBJECTIVES:• Establishingacenterofexcellence in

the engineering areas of International demand.

• To provide industry oriented qualityeducation and training.

• Facilitatingtheallrounddevelopmentof the students.

• Organizing industrial visits tounderstand the latest technological developments that are taking placebeyond the curriculum.

• Liaisoning and partnerships withindustry/R&DOrganizations/OtherHigher Learning Centers for mutualbenefits.

• Providing continuing educationopportunities,andstaffdevelopmentprogrammes, thereby creating a dynamiclearningenvironment.

COUR

SES

LISTMECHANICAL ENGINEERING

These graduates are most wanted by all the industry types for designing, developing, testing, implementing and maintaining new technologies. They can also serve in automotive technology, electromechanical field, refrigeration and air conditioning, fluid mechanics, power stations, railways, aeronautical divisions, research organizations, chemical field, constructions and many more.

ELECTRONICS AND COMMUNICATION ENGINEERINGIs one of the largest and fastest growing industries. It covers associated areas like the Television, Radio, computers, mobile phones, telecommunication etc. An electronics engineer will work in a team with other specialists to design, fabricate, produce, test and supervise the manufacture of complex products.

MECHATRONICS ENGINEERINGIs the combination of Mechanical, Electrical and Computer technologies. It is a relatively new field of engineering with many exciting developments such as internet control of machines, autonomous robots and engine management systems. There is a strong demand for Mechatronics engineers who are capable of designing, implementing and operating these systems to meet an increasing need in industry where complexity of projects is done with limited resources.

CIVIL ENGINEERINGThese graduates are involved in monitoring and guiding as well as devising and designing the building of roads, girders, bridges, airports, tunnels, dams, water & sewage systems and other structures. Civil engineering is one of the oldest disciplines of engineering and contains a variety of specialties like structural, water related, environmental, architectural, transportation and geo-technical engineering.

INSTRUMENTATION AND CONTROL ENGINEERINGIs a specialized branch of electrical and electronic engineering, which focuses on the principle, and operation of measuring instruments, which are used in design and configuration of automated systems. These engineers work for industries with automated processes, such as chemical or manufacturing plants, with the goal of improving system productivity, reliability, safety, optimization and stability.

CAREER OPPORTUNITIES: B.E. MECHATRONICS ENGINEERINGEngg. Mathematics•Engg. Mechanics•Basic Electrical Tech.•Communication Skills in English•Engg. Chemistry•Problem Solving using Computers•Environmental Studies•Engg. Chemistry Lab•Problem Solving using Computer Labs•Strength of materials•Basic Electronics•Mechanical Engg. Sciences•Engg. Physic•Engg. Graphics•Basic Workshop Practice•Engg. Physics Lab•Engineering Thermodynamics•Fluid Mechanics and Machines•Electrical Machines and Drives•Analog and Digital Circuits•Signals and Networks•Electronic Devices & Digital Lab•Material Testing Lab•Design of Machine Elements•Machine Tools and Processes•Metrology•Theory of Machines•Microprocessor & Interfacing•Microprocessor Lab•Fluid Mechanics Lab•Machine Shop•Robotics and Vision System•


BACHELOR OF ENGINEERING IN:

ENGINEERINGDEPARTMENT OF

15

Advanced Manufacturing Technology•Design of Mechatronics Systems•Control Systems•Modeling and Simulation•Sensors and Signal Processing (SSP)•SSP Lab•Mechanical Lab•MEMS & Nano Technology•Hydraulic and Pneumatic Systems•CAD•Digital Signal Processing (DSP)•Programmable Logic Control•Electronics Manufacturing Technology•DSP Lab•CAD Lab•Automation Lab•Autotronics•Engg. Economics & Financial Management•Intelligent Controllers•Power Electronics•Programmable Logic Control Lab•Technical Seminar•Industrial Training/Tour•Project Work/Practice School•

ELECTIVES Finite Elements Methods•Composite Materials•Quality Control and Reliability Engg.•Operations Research•Mechanical Vibrations•Design for Manufacture•Rapid Prototyping•Digital Image Processing•Microcontrollers and Applications•Embedded System and Design•Neural Networks•Material Science•

B.E. INSTRUMENTATION AND CONTROL ENGINEERING

Engg. Mathematics•Engg. Mechanics •Basic Electrical Tech.•Communication Skills in English•Engg. Chemistry•Problem Solving using Computers•Environmental Studies•Engg. Chemistry Lab•Problem Solving using Computer Labs •Strength of the materials•Basic Electronics •Mechanical Engg. Sciences •Engg. Physic•Engg. Graphics •Basic Workshop Practice •Engg. Physics Lab•Electrical Circuit Analysis•Instrumentation & Transducers •Electrical Measurements•Digital Electronics Circuits •Analog Electronic Circuits•Circuits & Measurements Lab.•Circuits Simulation Lab•Industrial Instrumentation•Electronic Measurements •Electrical Machines•Linear Control Theory•Analog System Design•

Transducers Lab•Analog Electronic Circuits Lab•Modern Control Theory•Microprocessors & Microcontrollers•System Modeling•Data Acquisition & Interfacing•Bio-Medical Instrumentation •Microprocessor Lab•Instrumentation Lab•Analytical Instrumentation•Digital Control Systems•Power Electronics•Digital Signal Processing•Process Instrumentation & Control•Control System Lab•PIC Microcontroller Lab•Robust and Optimal Control•Essentials of Management •Virtual Instrumentation•Logic and Distributed Control Systems•Optical Instrumentation•Process Instrumentation & Control Lab•Digital Signal Processing Lab •Seminar•Industrial Training/Tour•Project Work•

ELECTIVESReal Time Embedded System•Nonlinear Control Systems•Robotic Systems and Control•Analog and Digital Communication Systems•Neural Networks and Fuzzy Logic•Microprocessor Based System Design•Object Oriented Programming with C++•Digital Instrumentation & Process Control •Biomedical Equipments•Image Processing•Power Plant Instrumentation and Control•Introduction to Chemical Processes•Micro Electromechanical Systems•Instrumentation and Control in •Petrochemical IndustriesMathematical Modeling•Operation Research•Graph Theory•

B.E. CIVIL ENGINEERING Engg. Mathematics•Engg. Mechanics •Basic Electrical Tech.•Communication Skills in English•Engg. Chemistry•Problem Solving using Computers•Environmental Studies•Engg. Chemistry Lab•Problem Solving using Computer Labs •Strength of the materials•Basic Electronics •Mechanical Engg. Sciences •Engg. Physic•Engg. Graphics •Basic Workshop Practice •Engg. Physics Lab•Fluid Mechanics •Structural Analysis•Engg. Materials & Concrete Tech.•Surveying•Engineering Geology•

COUR

SES

LIST

DEPARTMENT OF ENGINEERING

ENGINEERING

COUR

SES

LIST

Surveying Practice •Material Testing Lab•Geology Lab•Numerical Methods in Civil Engg.•Structural Design •Building Science and Tech.•Building Design & Drawing •Fluid Mechanics Lab•Computer Lab•Geotechnical Engg. •Structural Design•Water Resources Engg.•Environmental Engg. •Transportation Engg.•Soil Mechanics Lab•Elements of Earthquake Resistant •Design of StructureEnvironmental Engg. Lab •Structural Design and Drawing •Estimating, Costing & Valuation •Construction Planning, Organization •and EquipmentsDesign Assignment•Practical Training •Project Survey•Project Work•

ELECTIVESTraffic Engg.•Artificial Intelligence & Expert Systems•Air Pollution and Control•Open Channel Flow and Sediment Transport•Finite Element Method of Analysis•Ground Improvement Techniques•Software Engg. & Intro. to Computer Graphics•Engineering Economics•Essential of Management •Foundation Engg.•Advanced Structural Design •Remote Sensing•Environmental Impact Assessment & Auditing•Material Science for Engineers•Solid Waste Management•Ground Water Engineering •Earthquake Resistant Design of Structures•

B.E. MECHANICAL ENGINEERING Engg. Mathematics•Engg. Mechanics •Basic Electrical Tech.•Communication Skills in English•Engg. Chemistry•Problem Solving using Computers•Environmental Studies•Engg. Chemistry Lab•Problem Solving using Computer Labs •Strength of the materials•Basic Electronics •Mechanical Engg. Sciences •Engg. Physic•Engg. Graphics •Basic Workshop Practice •Engg. Physics Lab•Basic Engineering Thermodynamics•Fluid Mechanics•Kinematics of Machinery•Material Science and Metallurgy•Production Techniques•Mechanical Drawing•

Manufacturing Process Engg. Practice•Material Testing Lab•Applied Thermodynamics•Mechanical Design•Dynamics of Machinery•Instrumentation•Machine Tool Operation•Mechanical Lab•CAD•Turbo Machines•Mech. Design and Drawing•Advanced Manufacturing Techniques•Metrology•Fluid Mechanics Lab•Elective•Operations Research •Heat Transfer•Automobile Engg.•Mechatronics•Energy System•Engg. Economics•Metrology and Machine Tool Lab•Production and Operation Management •Mechanical Vibration•Power Plant Engg. •Essentials of Management•Computer Integrated Manufacturing•Heat Transfer and Vibration Lab•CAD/CAM Lab•Technical Seminar•Industrial Training/Tour•Project Work/Practice School •

ELECTIVESFriction and Wear•Internal Combustion Engines Theory and •Air PollutionStatistical Quality Control•Finite Element Methods•Machine Tool Technology •Composite Materials •Engg. Design optimization•Financial Management•Heat treatment and Engg. Alloys•Management Information system•Automatic Control Engineering•Refrigeration and Air-conditioning•Organizational Behaviour•Computational Fluid Dynamics•Pneumatics and Hydraulics•Jet Propulsion & Rocket Technology•Mathematical Modeling•Graph theory •

B.E. ELECTRONICS AND COMMUNICATION ENGINEERING

Engg. Mathematics •Engg. Mechanics •Basic Electrical Tech.•Communication Skills in English•Engg. Chemistry•Problem Solving using Computers•Environmental Studies•Engg. Chemistry Lab•Problem Solving using Computer Labs •Strength of the materials•Basic Electronics •Mechanical Engg. Sciences •Engg. Physic•

16

COUR

SES

LIST

Engg. Graphics •Basic Workshop Practice •Engg. Physics Lab•Electronic Circuits•Network Analysis•Logic Design•Electro Magnetic Waves•Signals and Systems•Electronic Devices & Circuits Lab•Digital Electronics Lab•Integrated Circuit Systems •Digital Design & HDL•Antennas •Computer Organization & Architecture •Electronic Circuit Design Lab•Signals & Circuits Simulation Lab •Analog Communication•Digital Signal Processing•Linear and Digital Control Systems•Microprocessors•VLSI Design•Advanced Object Oriented Programming •Object Oriented Programming Lab•VLSI Lab•Microprocessor Lab•Essentials of Management•Digital Communication•Microwave components & Devices •Microcontrollers & Embedded Systems•Microcontroller Lab •Basic communication Lab •Digital Signal Processing Lab•Computer Networks•Communication Systems•Power Electronics•Advanced Communication Lab•Power Electronics Lab •Industrial Training •Seminar•Project Work•

ELECTIVESAdvance Digital Signal Processing•Electronic System Design•ASIC Design•VLSI/ULSI Process Technology •Optical Fiber Communication •Cipher System•Information Theory and Coding•Error Control Coding•Applied Linear Algebra•Digital Measurement Techniques•Advanced Broadcasting & Display Technology•Neural Network & Fuzzy Logic•Wavelets•MEMS Technology•Operational Research•Storage Devices Technology•Mobile Communication•Spread Spectrum Communication•Microwave Integrated Circuits•Reliability & Assurance Science•Data Communication & Networking •Digital Speech Processing•Analog & Mixed signal Design•Digital Image Processing•System on Chip Design•Materials Science for Micro & Nano •Electronics

17

Buildingcareers into

sophistication

“

”

DEPARTMENT OF ENGINEERING

• Imparting professional fashioneducation.

• Conceptualizing and integratinginformation technology and fashion design.

• Modernizingandupgradingindustrypractices.

• Formulating appropriate, functionaland aesthetic design concepts.

• Developing competence in theplanning, buying and selling of merchandise in either manufacturing orretailorganizations.

• Exploring product development,visualmerchandising,

merchandizing mathematics andinternational business trends.

COUR

SES

LIST

Communication Skills•Creative Design•Elements of Design•Pattern Design•Garment Construction•Elements of Fashion•History of Fashion•Fashion Model Drawing•Yarn Craft & Surface Ornamentation•Fabrics & Textiles•Fashion Art & Design•Design Software Application •Draping•Advance Pattern Design •Fashion Forecasting•Clothing Technology for Merchandisers •Creative Draping Computerized Pattern Design & Grading•Advance Garment Construction•Creative Pattern Design •Fashion Buying•Fashion Merchandising•Fashion Marketing•Fashion Portfolio •Introduction to Photography•Term Garment•Lifestyle Products•Fashion Advertising•Visual Merchandising•Design Collection•

Fashion Designer • Pattern Maker • Factory Manger • Grading • Fashion Styling • Theatrical Costume • Cinematic Costume • CAD Gerber operation • Print design and Textile Designer • Merchandising • Retail Buying • Fashion Advertising • Visual display specialist • Retail manager • Fashion show producer • Fashion journalist • Entrepreneur • Fashion Photography•

CAREER OPPORTUNITIES:OBJECTIVES:


BACHELOR OF ARTS IN FASHION DESIGN & TECHNOLOGY (FDT)

18

FASHION DESIGNDEPARTMENT OF

OBJECTIVES:• To acquire the required skills

inmarketing.• Tolearntheintricaciesof management and merchandising.• To acquire skills in apparel

buying • To learn the various aspects of

the fashion industry to coordinate different departments.

• To apply research and analyticalskillsinfashionresearch.

• To obtain proficiency in qualitystandards and methods.

COUR

SES

LIST

Principles of Fashion•Fashion Industry and concepts•Fashion Marketing•Fundamentals of Fabrics •Quantitative Techniques of •Demand ForecastingIntroduction to IT Applications•Fashion Communication and Presentation•Consumer Behaviour in Fashion •Marketing Research concepts •and techniquesPrinciples and techniques of merchandising •Introduction to Garment Manufacturing •TechnologyPattern making, grading and construction•Fabric Appreciation•Systems approach to Marketing and •MerchandisingFashion Distribution management•Principles of Accounting •Apparel Productivity and Quality •ManagementOrganizational Behaviour and group Dynamics •Information Technology and Web strategies •for Fashion MarketingFashion Marketing strategies•Fashion industry market survey•Fashion industry integrated Training•Design-Marketing interactive strategies •Supply chain Management and Logistics•Apparel Brand Management•Visual Merchandising & Store Planning•Financial Management and control•Final Degree Project•

CARREER OPPORTUNITIES:Upon successful completion of this programme students emerge as professionals who are ready to handle various responsible posts in the fashion industry like Fashion Directors, Buyers, Creative Directors, Fashion Marketing Managers or launch their own labels with the confidence of handling every aspect of their fashion business.

We bring out the

attitudewithin you

“

”

POST GRADUATE PROGRAMME 2 YEARS PROGRAMME

MASTER OF ARTS IN APPAREL MARKETING, MERCHANDISING & MANAGEMENT (AMMM)

DEPARTMENT OF FASHION DESIGN 19

FASHION DESIGN

20

Fashion Designers in Apparel Industry •Fashion/Design Coordinators•Fashion Stylists•Brand Designers•Product Developers in Design Merchandising •Fashion Retail Merchandisers•Fashion Retail Buyers •

OBJECTIVES:• Gainastrong foundation in fashion

designing, fabric sciences & computer aided applications using CAD.

• Understand the process of dyeingand its application in designing, Internetandwebpagedevelopmentandacquaintoneselfwithtraditionalskillsintextiledesigning.

• Translate paper patterns intocompleted garments for art in fashion, and to impart advancedindividual technical skills to thestudents in Garment Technology & Garment Construction using differentkindsofsewingmachines.

COUR

SES

LIST FASHION DESIGN & INFORMATION

TECHNOLOGYElements of Design •Fashion Illustration•Creative Design•Pattern Design•Garment Construction•Fabrics•Design Software Application •Draping•Advance Pattern Design•Advance Garment Construction•Fashion Portfolio•

JEWELLERY DESIGNDrawing Skills•Visualization & Representation•Jewellery History•Material Manipulation•Design Methodology•Costume Jewellery Design & Manufacturing•Introduction to Metallurgy & Gemology•Jewellery Manufacturing & Techniques•Jewellery Presentation Techniques•Jewel CAD for Beginners•

TEXTILE DESIGN & CREATIVE EMBROIDERYElements of Design (Colour theory)•Introduction to world textiles•Introduction to Weaving Skills•Knitting Fundamentals Introduction to •world embroideryArt Appreciation•Dyeing and Printing•Fabric Quality Analysis•Creative Patterns (Motifs)•Computer Aided Design•Creative Weaving & Yarn Craft•Knitting, Crocheting and tatting•Creative Embroidery•Craft survey and Documentation•

ACCESSORY DESIGNVisualization, Representation, •Colour & CompositionGeometry & Technical Drawing•Introduction to Materials & Processes•Documentation & Presentation Techniques•Design Methodology•Form Generation•Computer Applications for Design •Introduction to JewelleryDesign Project-Jewellery•Introduction to Leather Products•Design Project-Leather Products•


OTHER CERTIFICATE PROGRAMMES

CERTIFICATE PROGRAMME 1 YEAR PROGRAMME

CERTIFICATE PROGRAMME OF FASHION DESIGN & INFORMATION TECHNOLOGY (FDIT)

DEPARTMENT FASHION

DESIGNOF

22

OBJECTIVES:• Obtain practical knowledge of

software development, hardware,networkingandtroubleshooting.

• Gain proficiency in communication,human relations and management skills.

• Acquire thorough knowledgeof fundamentals and advancedinformation systems approaches, methods, techniques and theirapplications to organizationalneeds.

• Acquire knowledge of professionaland ethical issues and societal impact on information technology.

COUR

SES

LIST

English Technical Writing •Computational Mathematics•Computer Applications•Problem Solving Techniques•IT Essentials (CISCO)•Technical Report Research•Principles of Management•Database Management Systems•Computer Programming•Computer Networks•Accounting and Financial Management•Object Oriented Concepts•Internet Applications•Computer Architecture and Operating systems•Information Systems•Marketing Principles and IT•Visual Programming•Term Paper and Project•Java Programming or Economics•

SPECIALISATION: SOFTWARE MANAGEMENTIT Project Management•Multimedia Systems•Industry Attachment Programme•Software Engineering•Theory and Process of Buyer Behaviour•Graduation Project•

ELECTIVES: SOFTWARE MANAGEMENTWeb Technology•Client-Server Computing•Java Programming•Artificial Intelligence•Relational Data Base Management Systems•E-Business•Recent Trends In IT•

SPECIALISATION: NETWORK MANAGEMENTIT Project Management•Network Fundamentals (CCNA-I )•Industry Attachment Programme•Electives•Theory and Process of Buyer Behaviour•Routing Protocols and Concepts (CCNA-II )•Graduation Project•

ELECTIVES: NETWORK MANAGEMENTNetwork Programming •Network Security•Linux Administration•Network Administration•Client Server Computing•Technology Management•Recent trends In IT•

SPECIALISATION: E-COMMERCE AND TECHNOLOGY MANAGEMENT

IT Project Management•E-Commerce•Industry Attachment Programme•Electives•Theory and Process of Buyer Behaviour•Technology Management•Graduation Project•

ELECTIVES: E-COMMERCE AND TECHNOLOGY MANAGEMENT

E-Commerce Business Strategy•Research Methods•Introduction To Supply Chain Management•Sales Management•Web Technology•Network Security•Entrepreneurship•Recent Trends In IT•

Programmer•Network Administrator•Web Developer•Graphics Designer•Web Professional•IT Sales and Marketing•IT Customer Service•IT Support & Services•Database system Administrator•E-commerce Manager•



BACHELOR OF SCIENCE IN INFORMATION SYSTEMS AND MANAGEMENT

INFORMATION TECHNOLOGYDEPARTMENT OF

OBJECTIVES:• Groom students to be ethical

professionals in the practice of information technology and management.

• Provide students with qualitativelysuperior higher-end IT education keeping in view the industrydemands.

COUR

SES

LIST

Project Manager•System Analyst•Software Developer•Security Consultant•Network Manager•IT Manager•Web Developer•E-Commerce Manager•Database Administrator•

Algorithm Design & Programming Concept•Database Management Systems•Computational Mathematics•Communication Skills & Organizational •BehaviourObject Oriented Programming •(with C++ & Java)System Analysis & Design•Computer Architecture & Operating Systems•Data Communication & Computer Networks•

SPECIALISATION I: INFORMATION SYSTEMS & MANAGEMENT

IT Project Management•Management Information Systems•E-Business & Marketing•Thesis•

ELECTIVES: INFORMATION SYSTEMS& MANAGEMENT

IT Laws & Ethics•Systems Planning, Strategy and Management•Enterprise Resource Planning •Data Mining & Warehousing •

SPECIALISATION II: DATABASE SYSTEMSIT Project Management•Distributed Database•Data Mining & Warehousing•Thesis•

ELECTIVES: DATABASE SYSTEMSAdvanced Database Systems •Business Intelligent Systems•Knowledge Management•Enterprise Resource Planning•

SPECIALISATION III: INTERNET SYSTEMS & SECURITY

IT Project Management•Internet Security & Cryptography•Network Management•Thesis•

ELECTIVES: INTERNET SYSTEMS & SECURITY TCP/IP• Distributed Systems •Wireless Communication •Internet Marketing & Cyber Law•

SPECIALISATION IV: WEB COMMERCEIT Project Management•Web Design•.NET Technology•Thesis•

ELECTIVES: WEB COMMERCEAdvanced Java Programming•Web Security & Cryptography •Data & Web Mining •Internet Marketing & Cyber Law•

SPECIALISATION V: SOFTWARE ENGINEERINGIT Project Management•Software Engineering•Software Testing & Quality Management•Thesis•

ELECTIVES: SOFTWARE ENGINEERINGObject Oriented Modeling & Design•Software Standards & Practices•Data Mining & Warehousing•Knowledge Management•


1) Information Systems & Management.2) Database Systems.3) Internet Systems & Security.4) Web Commerce.5) Software Engineering.

SPECIALISATIONS:CERTIFICATE PROGRAMMEIN GRAPHICS & MULTIMEDIA

Graphics Designing• Web Designing & Publishing• 2D Animation• Movie & Sound Making• Flash Action Script• 3D Animation• Game Development• Project•

1 YEAR PROGRAMME

POST GRADUATE PROGRAMME 2 YEARS DEGREE PROGRAMME

MASTER OF SCIENCE IN INFORMATION SYSTEMS

DEPARTMENT OF INFORMATION TECHNOLOGY 23

INFORMATION TECHNOLOGY

24

OBJECTIVES:

COUR

SES

LIST


Interior Design - Visual Arts•Graphics for Interiors - 2 & 3 Dimension•History of Western Civilizations - •A perspective into interiorsHumanities - Prehistory to Renaissance •English Composition & Oral Communication•Mathematics for Design •Interior Design - Design Fundamentals•History after Revolutions - A perspective into •interiorsHumanities - Post Renaissance •Computer Graphics & Webpage Development•Interior Design - Residential & •Commercial DesignConstruction Techniques •Computer Aided Design - Drafting •Fundamentals, 3D & Rendering TechniquesIntroduction to Interior spaces•History of Islamic & Eastern studies - •A perspective into interiorsPrinciples of Lighting & Acoustics in Interiors•Quantity Estimating & Specifications•Interior Design - Institutional Design & •Design DissertationComputer Aided Design - 3DS Max •Ecology & Landscape Elements•Professional Practice •Building Services for Interiors•Practical Training•

SPECIALISATION 1: BUSINESS MANAGEMENT

Principles Of Business Management •Introduction to Marketing •Entrepreneurial & Project Management•Advertising & Brand Management •

SPECIALISATION 2: PRODUCT DESIGN

Design of Accessories•Product Graphics•Furniture Design•Representation Techniques•

On graduation the candidate can qualify for a variety of jobs such as:

Interior Designer/Consultant for Residential •and Commercial DesignFacilities Manager•Space planner•Designer in department stores and retail •outletsProduct Designer in lighting and furnishings•Sales Execute in Real Estate Marketing•Specialized Designer/Consultant for •Furniture Design & Interior utilities•

• Analyzetheclient’sneeds,goalsandsafetyrequirements.

• Formulate preliminary designconcepts.

• Developandpresentf inaldesignrecommendations.

• Prepare working drawings andspecif ications.

• Collaborate with licensedpractit ioners.

• Prepare and administer bidsand contract documents as the clients’ agents.

• Review and evaluate designsolutions.


BACHELOR OF ARTS IN INTERIOR DESIGN

INTERIOR DESIGNDEPARTMENT OF

25

As a Certificate holder, you can work on avariety of jobs:

As a Designer for Residential and •Commercial Interior Design.Opportunities also exist in the support areas, •including Marketing, Promotion, Facility Management and Development.As Designers in department stores and retail •outlets & Independent Practice or consulting business.Space planner, Product Sales representative •Designer in textiles, lighting and furnishings.•

Candidates must have passed 12th grade of CBSE or “O” level or its equivalent examination with adequate proficiency in English.

OBJECTIVES: CAREER OPPORTUNITIES:

ELIGIBILITY:

OBJECTIVES:

COUR

SES

LIST

COUR

SES

LIST

Interior Design•Graphics & CAD for Interior Design•History of Interior Design•Defining elements in Interior spaces•Construction Techniques & Materials •in Interior DesignProfessional Practice•Specification for Interiors•Research Project•

“

”Redefining

space values

Design Planning & Analysis•Research Methodology•Methodological Study of Places & •Spaces - Interior DesignPrinciples and Methods of Design Research•Regional Design and Methodological Study •in UAE - Interior DesignDesign Study & Pattern Language•Materials and Design Innovation•Design Future : Interior Design•Design Thesis - Research •Design & Research Seminar•Design Thesis Project•Project Management•Industry Attachment Program•

To introduce the students to the fundamentals of design from a practical and historical viewpoint. Itaims to create an awareness of thevarious graphical tools to be usedby the interior designer to convertthe design philosophy into practical reality.

To expose the student to the variousconstruction techniques, InteriorDesign materials, specifications &quantitiesandprofessionalpractice.

• Solve design problems in order toachieve creative excellence in thedesign of interior space.

• Proposeandconductresearchthatadds to the body of knowledge inthe profession.

• Specialise in varied InteriorDesign Typologies through designresearch.

• To prepare M.A. ID students todisseminate knowledge throughmanychannelsaswellascollaboratewithvariousprofessionalsinrelatedfields.

POST GRADUATE PROGRAMME

CERTIFICATE PROGRAMME

2 YEARS PROGRAMME

1 YEAR EVENING PROGRAMME

MASTER OF ARTS IN INTERIOR DESIGN

CERTIFICATE IN INTERIOR DESIGN

INTERIOR DESIGN

DEPARTMENT OF INTERIOR DESIGN

26

OBJECTIVES:• Provide a solid background of

marketing, finance, production,personnel, information and corporate systems.

• Bestow knowledge of a broadspectrum of situations in business and management.

• Familiarize the students withthe underlying principles of managementproblemsolvingandits analytical tools.

COUR

SES

LIST

Employers seek business administration graduates for positions ranging from business manager and sales representative to production supervisor and project planner. Graduates of the Business Administration degree program obtain business administration job positions in manufacturing, retailing, construction, financial institutions, government and a host of other fields.


English Composition•Principles of Micro Economics•Mathematics for Business•Introduction to Business•Computer Applications•Principles of Management•Principles Macro Economics•Statistics for Business•English Communication (oral)•Financial Accounting•Internet Applications•Principles of Marketing•Economy and Business in UAE•Organizational Behaviour•Management Accounting•Principles of Operations Management•Legal Environment of Business•Report Writing for Business•Management Information Systems•Principles of Human Resources Management•Principles of Financial Management•International Business Management•Electronic Commerce•Quantitative Methods for Decision Making•Project Management•Entrepreneurship•Business Research Methods•Business Policy and Strategy•Internship•Project Work •6 Specialisation Courses•

SPECIALISATION COURSES:

ACCOUNTINGCost Accounting•Principles of Auditing•Principles of Taxation•International Accounting•Accounting Information Systems•Advanced Accounting •

FINANCEFinancial Markets and Institutions•Investment Management•Real Estate Investments•Banking Operations Management•International Financial Management•Insurance and Risk Management •

MARKETINGConsumer Behaviour•International Marketing Management•Advertising and Sales Promotion•Strategic Marketing•Services Marketing•Retailing Management•

INTERNATIONAL BUSINESSInternational Accounting•International Financial Management•International Business Environment•International Marketing Management•International Economics•Multi Cultural Business Relations•

INFORMATION SYSTEMS AND E-COMMERCE

Introduction to Database Management Systems•Management Support Systems•E-Commerce Business Models•Enterprise Resource Planning•Supply Chain Management•Multimedia Systems •

HUMAN RESOURCESHuman Resource Development•Performance Management •Management of Change•Strategic Human Resource Management•Management Development and Team Building•Organizational Development•


BACHELOR OF BUSINESS ADMINISTRATION

MANAGEMENT STUDIES DEPARTMENT OF

27

OBJECTIVES:• Train the students rigorously in

the rudiments of every disciplineof management.

• Develop a common foundationof business knowledge andmanagement theory.

• Offer a solid foundation inaccounting, finance, management, economic environment, andanalyticalskills.

COUR

SES

LIST

Most degrees are obtained with the purpose of advancing your career prospects and job opportunities. The same is the case with an MBA degree; the only difference being that an MBA degree is considered as the most valuable post graduate degree in the world and has exciting career opportunities. MBA program furthers your careers in current job or will help you get a better job on the basis of MBA degree.

Even within your existing company and in your current job, you can notice the difference in your career prospects be it pre-MBA or post-MBA. With an MBA degree under your belt, you have a whole new world opened up and are elevated to managerial positions on the strength of the additional abilities and knowledge gained through the MBA program.


We equip you to handle the

ever-changing Global Economy

“

”

Management Process and •Organizational BehaviourQuantitative Methods•Managerial Economics•Managerial Accounting •Human Resources Management•Operations Management•Marketing Management•Financial Management •Entrepreneurial Management•Information Systems Management•Business policy and Strategy•Project Work•

LIST OF ELECTIVES MARKETING (ANY FIVE)

Sales and Distribution Management•Marketing Strategies•Advertising and Sales Promotion •Retail Management•Product and Brand Management•Consumer Behaviour •E-Business Marketing •Services Marketing•Market Research and Intelligence•International Marketing and Documentation•Business to Business Marketing•

FINANCE (ANY FIVE)Corporate Tax Planning•Strategic Financial Management •Financial Services•Security Analysis and Portfolio Management•International Financial Management•Risk Management•Money and Capital Markets•Project Appraisal•Derivatives •Real Estate Management •Management of Financial Institutions •

HUMAN RESOURCES MANAGEMENT (ANY FIVE)Human Resources Development•Organizational Development•Labor Legislation and Administration•Inter-personal and Group Processes.•Social Security and Labor Welfare•Strategic Human Resources Management•Human Resource Accounting and •Information SystemCompensation Management•International Human Resource Management•Training and Development•Management Development and Team Building•

OPERATIONS MANAGEMENT (ANY FIVE)Technology Management•Strategic Operations Management•Service Operations Management•Logistics and Supply Chain Management•Materials Management•Project Management•Quantitative Techniques in Operations Management•Materials Planning and Control•Strategic Channel Management•Total Quality Management•Freight Forwarding Management•

POST GRADUATE PROGRAMME 2 YEARS EVENING PROGRAMME

MBA (SPECIALISATION IN MARKETING/FINANCE/HUMAN RESOURCES AND OPERATIONS MANAGEMENT)

DEPARTMENT OF MANAGEMENT

MANAGEMENT STUDIES

28

OBJECTIVES:• Provideconceptual,philosophicaland

practical knowledge of the variousmedia.

• Offer intensive and creative hands-onexperience.

• Organizeinternshipandprojectwork.• Exposethestudentstothetheoretical,

aesthetic, critical and technological processes involved in various stagesof media production.

• Helpthestudentsbecomecompetentcommunicators with specializedknowledge in the areas of print andbroadcastjournalism,aswellasvisualcommunication.

COUR

SES

LIST

Economics: Fundamentals •History: Contemporary World & Media•Functional Arabic 1 & 2•Introduction to Human Communication •Computer Applications in Media•Basic Journalistic Reporting and Writing •Basic Writing Skills for Media•Presentation & Public Speaking Skills•Basic Media Graphics•Basic Interviewing Principles and Practices•Introduction to Electronic Media•Fundamentals of Event Management & Promotion•Political Science and International Relations•Fundamentals of Advertising•New Media: Tools & Practice•Fundamentals of Public Relations•Radio Broadcasting: Principles and Practice•Visual Communication: Principles & Practice•Fundamentals of Cognitive Psychology for Media•Project I (Basic Photography)•Print: Editing and Design•Media and Society•Film Appreciation•Scriptwriting for the Broadcast Media•Basic Film and Video Production•Principles of Media Management•Project II (Print Layout & Design)•

SPECIALISATION I: ADVERTISING AND PUBLIC RELATIONS

Advertising Planning and Management •Copy Writing Skills and Techniques •Media Criticism & Literacy •Elements & Principles of Graphic Design & Layout•Audience Survey & Research Techniques •Project III (Advertising & Public Relations)•Psychology of Advertising •Media Planning and Marketing •Public Relations Campaign: Planning & Execution •

Fundamentals of Integrated Marketing •Communications Advertising Campaign: Planning & Execution •Final Project (Event Management: Planning, •Marketing and Execution)

SPECIALISATION II: TELEVISION AND VIDEO PRODUCTION

Media Criticism & Literacy •Sound for Moving Images •Video Compositing and Animation Design •Video Editing and Post-Production•Television Studio Production •Project III (Video Magazine)•Television Genres•DVD Authoring & Production•Writing for Television •Video Field Production •Lighting & Visual Effects for Video•Final Project (Fiction/Documentary)•

SPECIALISATION III: PRINT MEDIA AND ONLINE JOURNALISM

Media Criticism & Literacy •Audience Survey and Research Techniques •Elements and Principles of Graphic Design & Layout •Introduction to On-line Journalism •Photojournalism •Project III (Journalism: Content, Layout & Design)•Magazine Journalism•News Reporting and Editing •Development Journalism •Business & Financial Journalism•Contemporary Literature and Journalism•Final Project (Magazine: Layout & Content)•

SPECIALISATION IV: VISUAL COMMUNICATION

Media Criticism & Literacy•Photographic Design and Composition•Web Design, Programming and Production •Elements and Principles of Graphic Design & Layout•2D Computer Animation and 3D Modelling •Project III (Visual Art) •Online Media & Communication •Interactive Arts & New Media Installation •Digi t a l A r t and I l lus t rat ions •3D Computer Animation and Design •Video Compositing •Final Project (Animation) •

On completion of the program a student will be eligible for employment as an entry level executive as well as a media professional such as sub-editor, production executive, and content developers in a wide variety of media organizations.



BACHELOR IN MEDIA & COMMUNICATIONS

MEDIA & COMMUNICATIONSDEPARTMENT OF

29

Lights,Camera,Career!

“

”

OBJECTIVES:The primary goal of the master's degree programme in Media and Communications is to develop thestudent’s ability to explore, developand acquire outside the box, expressoriginalideas,understandcomplexitiesof human communication & creativeexpression, toacquire thedynamicsofsocial interaction and instill a thorough understanding of the technical and aesthetic aspects of media production. It provides individual and groupproductionmakingexperiencesandalsothe opportunity to learn all aspects of media in a collaborative environment.The course also stresses on the importance and need for systematic approach to disciplines of research design and methodology.

COUR

SES

LIST

Human Communication: Cultural Studies •& Media LiteracyConcepts of Electronic Media & Production•Media Economics & Enterprise Management•Psychology of Media and Human Relations•Media & Communication Research•Writing for Mass Media•Visual Expression•Media and Contemporary Issues: •Case Studies Project

SPECIALISATION: JOURNALISMReporting & Interviews: Process and Techniques •Advanced Journalistic Writing •Electronic Journalism•Editing, Design and Layout •Principles of Economics & Law•Photojournalism •Final Project•

SPECIALISATION: PUBLISHING AND PRINTING TECHNOLOGY

Principles of Printing and Publishing •Colour & Graphic Design•Printing & Media Technology•Typography•Print Production Management and Planning•Digital Publishing: Techniques and Process •Press and Finishing Techniques •Quality Control: Techniques and Practice•Final Project•

SPECIALISATION: ADVERTISING, CORPORATE COMMUNICATION & EVENT MANAGEMENT

Advertising Campaign Planning & Strategies •Public Relations: Principles and Practices•Corporate Communication: Principles and Practices•Media Planning and Buying•Advanced Advertising Campaign Planning •& StrategiesBrand Management & Positioning•Event Management: Planning, Execution •and MarketingAdvanced Promotional Writing•Final Project•

SPECIALISATION: TELEVISION PROGRAMMING:ELECTRONIC PRODUCTION AND MEDIA PLANNING

Scriptwriting•Introduction to Sound•Electronic Editing: Theory & Practice•Graphic & Animation •Project II•Writing for Electronic News & Script Analysis•Single & Multi Camera Television Dramatic Pilot•Directing for Television & Directing: Mise-en-scene•Film and/or Television: Style Analysis & Genre•Final Project•

1. Journalism (Print and Electronic Media)2. Printing Technology and Publishing3. Advertising, Corporate Communication & Event Management4. Electronic Programming: Production and Media Planning

Creative Writing •Direction •Film Appreciation •Lighting •Non-Linear Editing •Photography •Photojournalism •Public Speaking and Communication Skills •Radio & TV Presentation •Videography •

SPECIALISATIONS:


POST GRADUATE PROGRAM 2 YEARS EVENING PROGRAMME

MASTER IN MEDIA & COMMUNICATIONSMEDIA & COMMUNICATIONS

DEPARTMENT OF MEDIA & COMMUNICATIONS

Physical SciencesPYS F 099 3 Nil

Introduction toPsychologistsPSY F 099

Total Credits 15

FOUNDATION PROGRAMMES 1 YEAR DAY PROGRAMME

OBJECTIVES:Uponsuccessfulcompletionoftheprogramme,thestudentswould:• Becomeawareofandacquaintthemselveswiththevariousdisciplinesthatthecollegehasto

offerandtakesignificantdecisionswhichwouldreflectintheiracademicgrowth.• Be in a position to chart their future academic path with a specialisation which suits

their aptitude.• BeabletousetheFoundationProgrammeasalaunchpadtotakeoffwithaflyingstartintothe

UnderGraduateProgram,with theadvantageofbeing familiarwith thesubjectsofferedandwiththeFacultymembers.

• Putintopracticethebasicconceptualknowledgegainedhere,duringalaterin-depthstudyofthesubject.

COURSE NAME CREDITS PREREQUISITES

Introduction toInformation TechnologyIIT F 099 3 Nil

General MathematicsMAT F 098 3 Nil

COURSE CODE

English - IENG F 098 3 Nil

Biological SciencesBIO F 099 3 Nil

Business StudiesBUS F 099 3 Nil

Total Credits 15

SEMESTER - I

COURSE NAME CREDITS PREREQUISITES

3 Nil

Applied MathematicsMAT F 099 3 Nil

COURSE CODE

English - IIENG F 099 3 Nil

3 Nil

SEMESTER - II

ARTPF 09 Art Appreciation


30


Manipal University, Dubai located in Academic City, offers comprehensive & well-integrated common facilities including food court, auditorium and beautifully landscaped surroundings. Besides the above, the Campus offers the following services:

Our Library provides general and curriculum related information, learning resources, facilities and systems to the students to support the quality and standards of academic programs and classroom instructions, and to support the professional development of the faculty. The Library has a wide variety of educational and research material, which goes beyond the levels of the Programs.

The Campus fulfills the computing needs of students, as required by today’s information technologies’ demands in order to prepare them for the future. Computer Labs are provided with advanced business software, and peripheral and interactive terminals.

Knowledge Village provides student Visas. Details regarding necessary fee and administrative expenses towards providing visa can be obtained from the Admissions Office.

Library Services

Information Technology Services

Student Visas

FACILITIES INFRASTRUCTURE • CAMPUS FACILITIES

Faci

litie

s

33

The campus provides the students with comfortable, cost and time effective transportation within Dubai, Sharjah and Ajman.

The Manipal University provides its students separate residential facilities - for girls and boys. It is a home away from home to the students who live in perfect harmony with each other.

This facility includes comfortable accommodation, food, transport, a mini gymnasium and internet facilities.

Admission to the residential facility will be granted on the fulfillment of the following conditions:a) Admission to any of the programs of the college.b) Payment of the hostel fees for the whole year.

For admission to this facility, students need to register well in advance to confirm their stay and are also required to sign the hostel contract at the time of registration.

All student activities within the college are taken care of by the Student Services Officer.

Students seeking advice in any academic or personal matter can meet with the counselor at any time suitable to the student. All matters relating to such issues are held strictly confidential.

The Campus encourages students and faculty to be involved in recreational sport through intramural, extramural competitions and tournaments. The Campus provides separate boys and girls sports facilities in addition to the outdoor court for playing Basketball, Volleyball, Throw ball, Tennis and Handball. The facilities are supervised and maintained by a separate instructor, who is also responsible for training the students and supervising their activity.

A student whose visa is sponsored by the Campus will have access to medical care given by the Dubai Government. Other students follow rules and regulations of the Emirate. First aid and primary medical assistance is offered by staff members who have been trained for this purpose.

Residential Facilities

Student Services And Counseling

Transportation

Sports

Health Services

34

Students who have obtained an aggregate of 70% or above in the

12th standard/equivalent will be eligible for 15% scholarship

on the first semester tuition fee at the time of admission, and those who have

obtained 80% overall aggregate or above will be eligible for 20% concession on the first semester tuition fee at the time of admission.

The above scholarship policy is only applicable at the entry level.

In subsequent semesters, scholarship of 15% is awarded only to those

who obtain GPA of 3.6 or above on a 4 point scale for

Non Engineering programmes and GPA of 9 or more on a 10 point

scale forEngineering programmes.

SCHOLARSHIPS(APPLICABLE FOR UNDER GRADUATE PROGRAMS ONLY)

Scho

lars

hips

36

Admissions to BBA, B.Sc. in Information Systems and Management, •B.A. in Fashion Design and Technology, and Media & Communications programmes are open to students who have passed the qualifying 10+2 examination or its equivalent from a recognized board with at least 50% aggregate marks.For admission to B.Sc. in Biotechnology, B.Sc. in Bioinformatics, a •student must have passed 10+2 examination with Physics, Chemistry & Biology or Physics, Chemistry & Mathematics with at least 50% aggregate marks.Admission to B.E. programmes is open to students who have passed •the qualifying 10+2 examination or its equivalent from a recognized board with Physics, Chemistry & Mathematics with at least 50% aggregate marks.“A” Level students need to have minimum 2 subjects or 4 subjects in •“AS” Level.“O” Level Students with at least 5 subjects and an overall minimum •of D grades can join our 1 year Foundation Programme to continue a Graduate Programme with Manipal University, Dubai.

Admission to the Post Graduate programmes is open to fresh •graduates, working executives/self-employed professional who have Bachelors degree from a recognized university.

12th Std. / “O” Level passed students can apply.NOTE: ADEQUATE PROFICIENCY IN ENGLISH IS A MUST FOR JOINING ALL THE ABOVE PROGRAMMES.

Under Graduate Programme

Post Graduate Programme

Certificate/Foundation Programme

ELIGIBILITY & ADMISSIONSPROCEDURE

Elig

ibili

ty &

Adm

issi

ons

Proc

edur

e

37

Attested copy of the mark sheet /grade sheet of 12th Std. examination/•equivalent - Original & PhotocopyCertified copy of 10th Std mark-sheet - Original & Photocopy•Transfer Certificate or School Leaving Certificate - •Original (will not be returned)Conduct Certificate issued by the school - Original (will not be returned)•Passport Copy - 1 set•10 passport size photographs•NOTE: ORIGINAL MARK SHEET WILL BE RETURNED IMMEDIATELY AFTER VERIFICATION.

Certified copy of Bachelor Degree and copy of mark sheet •(along with the original )Passport Copy•5 Passport size photographs•NOTE: ORIGINAL MARK SHEET WILL BE RETURNED IMMEDIATELY AFTER VERIFICATION.

Application forms can be obtained either directly from the admissions office or downloaded from the Website: www.mahedubai.com Completed application form along with necessary documents should be submitted to the admissions office with application Fee of AED 100/- & Registration Fee of AED 1,000/- Post Graduate, AED 1,500/- Under Graduate. The applications received will be scrutinized and subject to fulfilling the admission requirements, students will be informed of their selection as per the admission schedule shown below:

Issue of application forms and provisional admission 01.01.2010 onwards a) Last date for receipt of application forms 30.06.2010b) Last date for Tuition Fee payments & submission of required documents c) 10.07.2010Orientation, registration and commencement of classes 01st week of d) September 2010

For students from countries other than UAE & other Emirates:Fee can be paid in AED favoring “MANIPAL ETA FZ LLC”, payable at Dubai. Additional charges of AED 50/- will be added for transfers outside Dubai.If the amount is paid in US$ drafts, an amount of US$ 45 is to be added in addition towards bank charges.

If the student withdraws from the Program, Transport or Hostel, within two weeks from the commencement of the program, only 50% amount of the Fee will be refunded. Time exceeding thereafter, NO REFUNDS will be entertained.

Documents Required for Under Graduate Programmes

How to apply?

Admission Schedule

Direct Fund Transfer

Refund Policy

BANK

Account Name:

MANIPAL ETA FZ LLC

Bank Name:

STANDARD CHARTERED

Bank Account No.:

Swift Code:

SCBLAEADXXX

Branch:

AL MANKHOOL ROAD,

BUR DUBAI

Documents Required for Post Graduate Programmes

01-3892867-01

38

PROGRAMMES

Foundation Program

APPLICATIONFEE

100/-*

REGISTRATIONFEE

TUITION FEEPER YEAR

1,000/-* 26,000/-

FOUNDATION PROGRAMME

Caution deposit (Refundable) 500/-**

PROGRAMMES APPLICATIONFEE

REGISTRATIONFEE

TUITION FEEPER YEAR

CERTIFICATE PROGRAMME


Textile Design &Creative Embroidery

Accessory Design 100/-*

100/-*

1,500/-*

1,500/-*

34,000/-

34,000/-

Graphic & Multimedia 100/-* 1,000/-* 26,000/-

Jewellery Design 100/-* 1,500/-* 34,000/-

Fashion Design 100/-* 1,500/-* 34,000/-

Interior Design 100/-* 1,000/-* 26,000/-

FEESTRUCTUREACADEMICYEAR

Fee

stru

ctur

e ac

adem

ic y

ear

39

UNDER GRADUATE PROGRAMME


REGISTRATIONFEE

TUITION FEEPER YEAR

B.A. Fashion Design& Technology 100/-* 1,500/-* 34,000/-

BBA 100/-* 1,500/-* 34,000/-

B.Sc. Information &Management 100/-* 1,500/-* 34,000/-

B.A. Media &Communications 100/-* 1,500/-* 34,000/-

B.A. Interior Design 100/-* 1,500/-* 34,000/-

B.Sc. Biotechnology 100/-* 1,500/-* 35,000/-

B.Sc. Bioinformatics 100/-* 1,500/-* 35,000/-


ENGINEERING PROGRAMME

PROGRAMMES

B.E. MechatronicsEngineering

B.E. Instrumentation & Control Engg.

B.E. Civil Engineering

B.E. Mechanical Engineering

B.E. Electronics & Communication Engg

APPLICATIONFEE

100/-*

100/-*

100/-*

100/-*

REGISTRATIONFEE

TUITION FEEPER YEAR

100/-*

1,500/-*

1,500/-*

1,500/-*

1,500/-*

1,500/-*

35,000/-

35,000/-

35,000/-

35,000/-

35,000/-


40

Annual Tuition Fee is payable in 4 installments. However, the first payment •must be accompanied by no more than three post dated cheques in favour of "Manipal ETA FZ LLC"Transportation Fee per month is • AED 350/- for Dubai, Sharjah & Ajman and is payable for the entire year (non-refundable).Hostel Fee is • AED 28,000/- per year (includes food, accommodation & transportation).Hostel caution deposit • AED 500/- **Hostel Fees is payable for the entire year and is non-refundable.•Student Visa charges #: • AED 1,700/- (VISA to be renewed each year)Non-Engineering Programmes: Exam Fee is • AED 50/- per subjectEngineering Programme: Exam Fee is • AED 500/- per semester * Graduation Fees: • AED 400/-

* NON REFUNDABLE.**REFUNDABLE AT THE END OF THE PROGRAMME AFTER DEDUCTION TOWARDS DAMAGES/LOSS OF ITEMS, IF ANY, CAUSED BY STUDENT. # VISA FEE IS DECIDED BY THE UAE GOVT. AND IS SUBJECT TO CHANGE FROM TIME TO TIME.

POST GRADUATE PROGRAMME


REGISTRATIONFEE

TUITION FEEPER YEAR

MBA 100/-* 1,000/-* 26,000/-

100/-* 1,000/-* 26,000/-

M.Sc. MedicalBiotechnology 100/-* 1,000/-* 35,000/-

M.Sc. Human Genetics & Forensic Science 100/-* 1,000/-* 35,000/-

100/-* 1,000/-* 26,000/-

100/-* 1,000/-* 26,000/-

M.A. Interior Design 100/-* 1,000/-* 26,000/-

M.Sc. InformationSystems

M.A. Media & Communications

M.A. Apparel Marketing & Merchandising ManagementFe

e st

ruct

ure

acad

emic

yea

r

FOR FURTHER DETAILS CONTACT MANIPAL UNIVERSITYDubai International Academic CityBlock 7, PO Box 345050, Dubai, U.A.E.Tel: +9714 4291214 / +971 3694540 Fax: +9714 3694541Mobile: +971 [email protected]

BIOTECHNOLOGYENGINEERING & TECHNOLOGYFASHION DESIGNINFORMATION TECHNOLOGYINTERIOR DESIGNMANAGEMENT STUDIESMEDIA & COMMUNICATIONS