2010 03 02 Horizon 2020 Launch Final

Mission Statement

IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation, bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow.

Mission Statement

“IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation, bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow”.

Current Impact of FDI

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KEY FDI IMPACTS ON THE IRISH ECONOMY

- €110 BN Exports- 240,000 Jobs in Total- 50% of Corporation Tax- €19 BN Expenditure- €7 BN Payroll- 73% of Business RD&I

WORLD LEADERS CHOOSE IRELAND

- 8 of the top 10 in ICT - 8 of the top 10 in Pharmaceuticals - 15 of the top 25 in Medical Devices - More than 50% of the world’s leading Financial Services firms

Key Considerations in Strategy

• Unemployment

• Balanced Regional Development

• Relative Competitiveness

• Growth in Services

• Sustain and develop existing FDI

• New Markets

• Reputation

• Government Focus – Smart Economy

• Involvement in Broader FDI

Megatrends – MNC Focus

Urbanisation

Population Growth

Natural Resources

Energy

Security / Risk

TransportationHealth / Longevity

Focus on Technology

Evolution and Future of FDI

*Illustrative examples only

High Level Goals 2010-2014

62,000 New Jobs

Regional Economic Development

Emerging Growth Markets

RD&I

Investments

105,000 Impact

50% of Investments outside of Dublin and Cork

20% of Greenfield investments from Emerging Markets

by 2014

Annual €1.7 BN Client Investment

by 2014

640

Horizon 2020 – 10 Steps to Transformation

• Transformation Agenda

• Employment intensive Services FDI

• New Forms of FDI

• Balanced Regional Development

• Emerging Growth Markets

• Emerging Companies

• Brand Ireland – New Approaches / Channels

• Open Innovation

• Strengthen Ireland’s value proposition

• Partner with Team Ireland

Horizon 2020 - Initiatives to Drive FDI

Strategic need to maintain and grow employment and drive Company Transformation ;

ESSENTIAL ELEMENTS OF TRANSFORMATION

- Company-wide Competitiveness Initiatives

- Technology Uplift

- Skills Uplift

- Research and Development

- Process Development

- Energy Efficiency

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New Areas of FDI;

Convergence - Combined Medical Products- Personalised Medicine- Digital Convergence- CleanTech Convergence- Financial Informatics / Analytics- MedTech - IT - Services

Cloud Computing

Services Innovation / Growth in Services

CleanTech

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New Approaches / Forms of FDI;

• Centres of ExcellenceDevelop, TestBed and Internationalise

- Domestic market focused MNCs e.g. Insurance, Distribution, Telcomms

- Major Irish Contracts e.g. eHealth Records, Traffic, Water, Energy, Telemedicine

Broader FDI;

• Research Institutes• Infrastructure – National Deficit• Competition• National Policy

• Growth in Mergers & Acquisitions


Supporting Regional Economic Development;

• Continue to align Property Development Programme to support sectors

• Leverage Property to secure high impact employment intensive investment

• Target investments from non traditional sources of FDI

• Maximise impact from Strategic Investment Projects e.g. high speed International Telecomms connectivity

• Strong push to maximise last year of 30% ceiling on State Aids in BMW

• Gateway Focus

• Sensitive to regional pressure points


• New High Growth Markets – 20% all greenfield investment by 2014

• Emerging Companies

• Brand Ireland – Communications

• Open Innovation;- MNCs / Universities / Institutes of Technology- Tax- Internal / External- Client Base- Diaspora

• Location Advisors• Country / Region / City Partnering Models• Arts and Culture as a business


Strengthen Ireland’s Value Proposition

• Talent, Technology, Track Record, Tax and the ease of doing Business are entry points

• Sector / Activity / Country Specific• Needs Constant Enhancement

Example – Biopharmaceuticals;

- FDA Track Record- National Institute for Bioprocessing and Research Training (NIBRT)- SFI Initiatives- FÁS Cork Training Centre- Strategic Sites- Cluster Impact- Financial Incentives

Partner with Team Ireland

• Irish Technology Hotspot Companies

• Mergers and Acquisitions Trends

• Maximise impact of MNCs on indigenous companies

• SFI initiatives as magnet for FDI

• National Leverage of Expertise

• Universities and Institutes of Technology

• Various Stakeholders

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Horizon 2020 – Policy Enablers

• Competitiveness

• Tax Regime

• Next Generation Networks

• Energy Infrastructure

• Education System

• Regulatory Environment

• Global Services• High-end Manufacturing• Research, Development & Innovation

Business Model Focus

Sectors• Life Sciences - Pharma/Biopharma &

- Medical Devices• Information & Communications Technology • Financial Services• Content Industry, Consumer & Business Services• Diversified Industries and Engineering• CleanTech

IDA Focus

World Competitiveness Rankings

IRELAND’S POSITION IN THE WORLD RANKINGS

- 1st for the availability of skilled labour

- 1st for the availability of financial skills

- 1st for real corporate taxes

- 3rd for flexibility and adaptability of people

- 3rd for being open to new ideas

- 4th for labour productivity

Source: IMD World Competitiveness Yearbook 2009

FDI Continues - Recent Wins

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IDA Ireland aims to;

- be the most Competitive Client-Focused FDI Agency in the world

- have the most FDI appropriate Skills Mix

- be the innovative leader in new business areas and models

- shape the Ireland Inc. product through Team Ireland

Competitive Client Focused Culture – Delivering Employment, Value Add and Innovation

IDA Ireland – Winning for Ireland

Mission Statement

IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation, bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow.

Documents

2010 03 02 Horizon 2020 Launch Final