201 5 INTEGRATED MARKETING PLANNER - …201 5 INTEGRATED MARKETING PLANNER ... 2015 MARKETING PLANNER NASA TECH BRIEFS 2 ... Ford Motor Company ...edm.industrysourcing.com/edm/pdf_en/NASA.pdf ·

The #1Publication for OEM DesignEngineers andManagers

Exclusive FirstReporting ofNASA’s Best New Ideas withCommercialApplications

2015 INTEGRATED MARKETING PLANNER

www.techbriefsmedia.com

Published by

World’s Largest-Circulation Design Engineering Magazine

First-read, Must-read for

Design Engineers,Proven Sales Generator for

B2B Marketers

2015 MARKETING PLANNER ■ NASA TECH BRIEFS 2

Partner with the Best!

NASA Tech Briefs is #1 in:• Editorial quality• BPA-audited circulation• Market penetration —

across engineering disciplines

Editorial Content —We publish 3x more articles perissue than any other design engineering publication and70% is groundbreaking content from NASA. As informationsources proliferate and compete for the attention of time-strapped engineers, NASA Tech Briefs’ unique,compelling content ensures your marketing message will be seen and read.

Circulation — Our distribution is unmatched. With more than 190,000 BPA-audited subscribers, NASA Tech Briefs isyour gateway to the global design community. Tech BriefsMedia Group and our parent, SAE International, reachover 1,000,000 engineers worldwide. No one elsecomes close.

Readership — Our subscribers are dedicated. Accordingto our ad readership study conducted in March 2014, 78%have read at least 3 out of the last 4 issues of NASA TechBriefs, with 64% reading all 4!

Decision-Making and Purchasing Power — NASA TechBriefs targets engineers at the front end of the designprocess, when critical decisions are made on specs andvendors. 100% have product specifying authority.

Cross-Discipline Coverage — Tech Briefs provides amechatronics approach to design content that is directlyaligned with how today’s design teams are structured.

Our subscribers are involved in product designacross multiple disciplines —

Source: Lion Associates — September 2013 readership surveys

August 2014

www.techbriefs.com

Vol. 38 No. 8

NASA Plant “Pillows”

Grow Veggies in Space

How Memory Defines

Oscilloscope Performance

Solar Refrigerators Store

Life-Saving Vaccines

Motion Control and

Automation Technology

July 2014 www.techbriefs.com Vol. 38 No. 7

PID Controllers: The ModernIndustrial WorkhorseStandards Protect Technology and Life in Orbit or on EarthProduct Focus: Electronics/ICsPhotonics Tech Briefs

September 2014 www.techbriefs.com

Vol. 38 No. 9

Robots Are (Almost) People, Too

Satellite Data Monitors

Nation’s Forests

Special Supplements:

Software Tech Briefs

Motion Control and

Automation Technology

Motors Guide

Photonics Tech Briefs

Imaging Technology

NASA is a world leader in new technology development, the source ofthousands of innovations spanning electronics, software, materials,manufacturing, and much more.

Here’s why you should partner with NASA Tech Briefs — NASA’s official magazine of new technology:

Electronic 52%

Mechanical 44%

Manufacturing 37%

Software 31%

Materials 30%

Optical 16%

2015 EDITORIAL CALENDAR

3 NASA TECH BRIEFS ■ 2015 MARKETING PLANNER

FEBRUARY

100th Anniversary of NACA/NASA

Industry Roundtable:Commercial SpaceTechnology

Modeling & Simulation

Sensors

Information Technology/Software

Materials & Coatings

Electrical/Electronics

Biotechnology

Motion Control & Automation

Test & Measurement

Photonics WestSan Francisco, CAFeb. 10-12

Pacific Design &ManufacturingAnaheim, CAFeb. 10-12

Dec. 3, 2014

Jan. 2/Jan. 9

JANUARY

Consumer Electronics Design

Sensors, Instrumentation& Optics

Semiconductors/ICs


Mechanical & Fluid Systems

Communications

Manufacturing & Prototyping

Photonics

International CESLas Vegas, NVJan. 6-9

DesignConSanta Clara, CAJan. 28-29

Nov. 3, 2014

Dec. 1/Dec. 8, 2014

Special Coverage

Technology Focus

New Products

Tech Brief Sections

Special Supplements

Bonus Coverage& Blogging

Editorial Closing

Space/Material Closing

MARCH

Embedded Computing

2014 Product of the YearWinners

Ad Readership Study Issue

Data Acquisition

Software

Aeronautics


Power Generation & Storage

Robotics, Automation &Control

Photonics

Imaging

PittconNew Orleans, LAMar. 10-12

AutomateChicago, ILMar. 24-26

EE LiveSanta Clara, CAMar. 31-Apr. 2

Jan. 5

Feb. 2/Feb. 9

APRIL

Automotive Design

SAE World Congress Preview

Sensors, Instrumentation & Optics

Imaging/Cameras/Displays




Propulsion


SAE World CongressDetroit, MIApr. 21-23

SPIE DSSBaltimore, MDApr. 21-23

Inside 3D PrintingNew York, NYApr. 27-29

Feb. 4

March 2/March 9


4 NASA TECH BRIEFS ■ 2015 MARKETING PLANNER

Linda L. BellEditorial Director

[email protected]: 212-490-3999

JULY

Data Acquisition,Analysis & Management

Imaging

Electronic Components




Biotechnology

Photonics

May 4

June 1/June 8

JUNE

Batteries & Power, Alternative Energy

Data Acquisition

Test Instruments


Power Generation &Storage




Imaging

Atlantic Design &ManufacturingNew York, NYJune 9-11

Sensors ExpoLong Beach, CAJune 9-11

April 3

May 1/May 8

MAY

Industry Roundtable: 3D Printing

Test & Measurement



Aeronautics

Biotechnology


Photonics

Sensor Technology(Bonus distribution at Sensors Expo)

Design & Manufacturing New EnglandBoston, MAMay 6-7

SAMPE 2015Baltimore, MDMay 19-20

International MicrowaveSymposiumPhoenix, AZMay 19-21

RAPID 2015Long Beach, CAMay 19-21

March 4

April 1/April 8

Special Coverage

Technology Focus

New Products

Tech Brief Sections

Special Supplements


Editorial Closing


AUGUST

Aircraft Technology

Machinery

CAD/CAE Software



Propulsion



Test & Measurement

NIWeekAustin, TXAug. 3-6

June 3

July 1/July 8



Special Coverage

Technology Focus

New Products

Tech Brief Sections

Special Supplements


Editorial Closing


SEPTEMBER

Robotics

Ad Readership Study Issue

Sensors, Instrumentation & Optics

Sensors




Communications

Photonics

Imaging

Motors Guide & Directory

SAE AeroTech CongressSeattle, WASept. 22-24

PCB WestSanta Clara, CASeptember

July 3

Aug. 3/Aug. 10

OCTOBER

Imaging/Cameras/Displays

Test & Measurement

Power Management




Biotechnology


COMSOL ConferenceBoston, MAOctober

Aug. 4

Sept. 1/Sept. 8

NOVEMBER

Advanced Materials

Create the Future DesignContest Winners

Data Acquisition

Mechanical Components



Aeronautics


Photonics

Sensor Technology (Featuring OEM SupplierGuide)

IEEE AutotestNational Harbor, MDNov. 2-5

Medical Design &Manufacturing MinneapolisMinneapolis, MNNov. 4-5

Sept. 2

Oct. 1/Oct. 8

DECEMBER

CAD/CAE Software

NASA’s “Hot 100”Technologies

Electronic Components

Design & Analysis Software


Communications




Imaging

Oct. 2

Nov. 2/Nov. 9

6 NASA TECH BRIEFS ■ � 2015 MARKETING PLANNER

2015 INTEGRATED MARKETING

Photonics Tech BriefsInserted 6x — January cycleAudience: Over 130,000 BPA-auditeddesigners and managers includingspecifiers of lasers/laser systems,optics/optical components, fiber optics,and optical design softwarewww.techbriefsmedia.com/publications/ptb

Motion Control and AutomationTechnologyInserted 7x — February cycle, plusspecial Motors issue in SeptemberAudience: 138,000 designers andmanagers including specifiers of motors,drives, motion controlcomponents/systems, and positioningequipmentwww.techbriefsmedia.com/publications/mct

Imaging TechnologyInserted 4x — March, June, September, DecemberAudience: Over 117,000 designers and managers including specifiers of cameras and other imaging/visionproducts for industrial and scientificapplicationswww.techbriefsmedia.com/publications/it

Test & Measurement Tech Briefs February and AugustAudience: 75,000 designers and managers who specifytest instruments for maintaining and troubleshootingelectronics, manufacturing, and electro-opticswww.techbriefsmedia.com/publications/tm

Sensor TechnologyMay and NovemberAudience: 75,000 designers and managers who specify sensors, transducers, detectors, and dataacquisition equipmentwww.techbriefsmedia.com/publications/st

When advertising in NASA Tech Briefs, target specificmarkets with industry-focused supplements

New for 2015!

February 2015

Supplement to NASA Tech BriefsSupplement to NASA Tech Briefs

1:14 PM Page 1

May 2015 Vol. 1 No. 1

Visit www.techbriefsmedia.com today for our complete product guide.


MARKETS 2015

Don’t be deceived — NASA Tech Briefs reaches a diverse audience!

In addition to covering the aerospace and military markets, we penetrate many other Fortune 1000 companies that depend on NASA Tech Briefs for technology development and innovations.

Total above: 29,262 or approx. 15% of NASA Tech Briefs’ qualified circulationSource: Publisher’s own data, June 2014.

NO. OFCOMPANY SUBSCRIBERS3M Company....................................307Abbott Labs......................................205Agilent Technologies.........................170Air Products & Chemicals ...................91Alcoa................................................187Alliant Technologies..........................194American Electric Power ....................73Ametek ............................................230Amphenol ........................................197AMR Corp./American Airlines..............53Analog Devices ................................120Apple .................................................75Applied Materials .............................110AT&T ................................................304Autonation........................................289Babcock & Wilcox...............................95Baker Hughes ..................................138Ball Corporation ...............................121Baxter Int'l. ........................................75BE Aerospace ...................................223Becton Dickinson ...............................70Berkshire Hathaway .........................444Boeing .........................................1,540BorgWarner Automotive....................124Boston Scientific ..............................133Broadcom ..........................................85Brunswick Corp..................................83Carlyle Group ...................................218Caterpillar ........................................538Chevron .............................................65Cisco Systems..................................209Comcast...........................................142Corning ............................................141Crane Company................................127Cummins .........................................354Curtiss-Wright....................................98Dana Holding .....................................69Danaher ...........................................373Deere & Company ............................288Dell ....................................................99Dover Corporation ............................133Dow Chemical..................................199Duke Energy ......................................68Du Pont ............................................173Eastman Kodak ..................................90

NO. OFCOMPANY SUBSCRIBERSEchostar.............................................54EMC Corporation ..............................115Emerson Electric ..............................587Entergy ..............................................50Exelis ...............................................114Exxon Mobil .......................................77FedEx.................................................88FirstEnergy.........................................31Flowserve Corporation .......................67Fluor ..................................................78Ford Motor Company........................577General Dynamics ............................814General Electric.............................1,228General Motors.................................769Goodyear Tire & Rubber .....................64Halliburton .......................................122Harris Corporation ............................273Hewlett-Packard ..............................531Honeywell .....................................1,021Hubbell ..............................................75IBM ..................................................628Idex Corporation.................................94Illinois Tool Works.............................171Intel .................................................334International Paper .............................53ITT ...................................................348Jacobs Engineering Group................207Johnson & Johnson..........................236Johnson Controls .............................218Kimberly-Clark ...................................54KLA-Tencor ........................................70L-3 Communications........................614LAM Research....................................61Lexmark Int'l. .....................................41Lockheed Martin ...........................1,491LSI Corporation ..................................84Maxim Integrated Products.................63Medtronic.........................................124Merck & Company..............................68Micron Technology ...........................103Microsoft..........................................143Molex.................................................67Moog ...............................................164Motorola...........................................124National Oilwell Varco.......................104

NO. OFCOMPANY SUBSCRIBERSNavistart ............................................60Newell Rubbermaid ............................66Nextera Energy...................................41Nortek..............................................311Northrop Grumman ..........................939ON Semiconductor .............................71Oracle ..............................................292Oshkosh.............................................74Paccar................................................66Parker Hannifin ................................419Pfizer .................................................54PPG Industries....................................50Praxair ...............................................86Precision Castparts ..........................102Proctor & Gamble .............................142Qualcomm .......................................107Raytheon..........................................790Regal Beloit........................................72Rockwell Automation........................188Rockwell Collins ...............................264Roper Industries .................................80SAIC.................................................127Sanmina-SCI ......................................42Sealed Air...........................................37Southern Company...........................121SPX Corporation .................................82St. Jude Medical ................................58Stanley Black & Decker ......................74Stryker Corporation ............................42Teledyne ..........................................128Tenneco .............................................53Texas Instruments ............................211Textron.............................................312Thermo Fisher Scientific...................148Timken...............................................83TORO .................................................48Triumph .............................................74United Technologies .........................880URS Corporation...............................119Verizon.............................................211Walt Disney ......................................163Western Digital Corporation................60Westinghouse ....................................85Whirlpool............................................99Xerox ...............................................192


2015 AUDIENCE PROFILE

NASA TECH BRIEFS SUBSCRIBERS WORK IN MAJOR OEM INDUSTRIES

(Other: 7,100)

DESIGNING, TESTING & MANUFACTURING NEW PRODUCTS

Job functions:

Source: June 2014 BPA Worldwide circulation statement. Total respondents/qualified subs: 190,049

AMONG THE MARKETS FOR WHICH NASA TECH BRIEFS’ AUDIENCE DESIGNS/DEVELOPS PRODUCTS

Source: Publisher’s own data, May 2014. Total respondents: 185,167

Electronics/Computers 45,431

Communications 11,441

Aerospace/Defense 28,075

Automotive/Transportation 21,053

Consumer Product Manufacturing 12,196

Industrial Machinery & Equipment 15,917

Bio-Medical 9,510

Power & Energy 10,637

Materials/Chemicals 7,794

Government 7,871

Research Labs 6,388

Universities 6,882

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000

Design Engineering 108,090

Testing & Quality Control 62,465

Manufacturing & Production 53,837

Engineering Management 59,280

Corporate Management 42,307

R&D 61,816

0 20,000 40,000 60,000 80,000 100,000 120,000

0 5% 10% 15% 20% 25% 30% 35%

Aerospace 31%

Defense 27%

Energy 28%

Medical 25%

Automotive 27%


AUDIENCE PROFILE 2015

NASA TECH BRIEFSWILL CONNECT YOUR COMPANY TO KEY PRODUCT SPECIFIERS

Source: June 2014 BPA circulation statement. See statement for a more extensive list of product categories. Total respondents: 190,295

ON AVERAGE, 84% OF OUR SUBSCRIBERS DO NOT RECEIVE:

Military & Aerospace Electronics: 89%Mechanical Engineering: 88%Desktop Engineering: 87%Product Design & Development: 88%Design World: 87%Machine Design: 81%Electronic Design: 79%Design News: 75%

Average above: 84%Source: Publisher’s own data, May 2014 issue. Total respondents: 177,357

TOTAL AUDIENCE REACH: 600,000+

For each primary subscriber to NASA Tech Briefs, there are, on average, 1.2 additional readers who receive a pass-along copy, expanding the total monthly readership to more than 450,000.

Adding NASA Tech Briefs e-mail newsletter subscribers and Web site users who do not receive the magazine, total audience reach is estimated at 600,000.

Source: Lion Associates — September 2013 and March 2014 readership surveys

Electronic Components 87,135

RF & Microwave Electronics 42,568

Board-Level Electronics/Embedded Systems 51,675

ICs & Semiconductors 54,238

Connectors/Interconnections/Switches 68,570

Cameras/Imaging/Video 53,904

Sensors/Transducers/Detectors 75,937

Data Acquisition 71,531

Test & Measurement Instruments 88,020

Power Supplies/Batteries 70,393

Motion Control/Positioning Equipment 52,916

Motors & Drives 62,713

Mechanical Components 77,624

Fastening, Joining & Assembly 66,721

Adhesives & Coatings 57,535

Plastics/Composites/Ceramics 55,692

Computers & Peripherals 67,661

Design/Analysis/Simulation Software 58,522

Software 75,701

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

Untapped Buyers

84%

Magazine, e-newsletter,

and Web audiencescombinedPrimary and

pass-along readers

Primary subscribers

600,000450,000

190,200


2015 ONLINE

www.techbriefs.comPrime destination for engineers seeking solutions to design, test, andmanufacturing challenges. Exclusive source for NASA Technical Support

Packages (TSPs) — white papers written by NASA engineers that providefull details about the innovations summarized in the tech briefs.

WEB SITE TRAFFIC

Global distribution: techbriefs.com visitors work in OEM industries:

Source: Publisher’s 2013 – 2014 analytics Source: Bizo, Inc., August 2013 – July 2014 Bizographics

Europe

Asia

Other

North America16%

14%

3%

67%

Manufacturing Software

Business Services

Education

Government

Healthcare

Other

58%

9%6%

5%

5%5%

12%

TECH LEADERS TARGETED SEARCH MARKETING PROGRAM• Increase qualified traffic to your web site• Increase your company’s visibility• Educate and influence your potential customers• Align your content with relevant articles on techbriefs.com• For more information, go to www.techbriefsmedia.com/online

CONTENT SPONSORSHIPS• Become the exclusive sponsor of content sections online • Sponsor our Editors’ Blog, featuring live blogging from majorindustry events

� Includes exclusive banner ads within the sections � Sponsor content box with links to your site� Recognition in NASA Tech Briefs magazine and in the INSIDER E-newsletter


HEADING 2015

www.techbriefs.tvMake a lasting impression by putting yourbrand in front of the NASA Tech Briefsdesign engineering community as theywatch cutting-edge video from NASA andother technology R&D leaders worldwideon Tech Briefs TV.

Take advantage of channelsponsorships:• Banner ad exclusivity on yoursponsored channel

• Sponsored playlists to host your videos• Links to related content on your products/services• Lead-gen e-blasts promoting your videos

Advertising packages include print ads in NASA Tech Briefs, promotion in our INSIDERE-newsletter, and dedicated E-blasts to our audience. We report click and impressionactivity and full-contact leads from E-blasts and E-response lead-gen e-mails promotingsponsor videos. For material specs, please contact your sales representative.

NEW for 2015!Engineering V-Source

Showcase your product videos andtutorials in this quarterly e-mail, deliveredto 100,000 design engineers andmanagers. Clicks on your video listing(headline, 40 words of copy, image) resultin full-contact leads. Limited to 12 videoalerts per blast — reserve early!

WEB BANNERS• Range of standard IAB sizes available on a CPM basis • We track all activity, and accept third-party adserving/tracking

PODCASTSPodcasting converts an audio message into an MP3 file forpromotion anywhere you can embed a link — • Web sites• E-newsletters• Digital adsIncludes production (Tech Briefs editors will interview your keypersonnel), hosting, promotion, and registration/lead reporting.

Sdi Frame Grabber

Imperx introducesthe HD-SDIExpress, a feature-

rich SDI frame grabber for ExpressCardlaptops. The card supports HD SDIvideo in 720p, 1080i or 1080p formats.With close to 2.5 Gbps of aggregatebandwidth, the card can process HDvideo in real time at full frame rate.Applications include Medical, Military,Aerospace, Machine Vision and more.

More Information

July 2009

Custom ThermalConductiveAdhesive Solutions

Learn more about MasterBond’s extensive line of

one- and two-part adhesive systemsthat exhibit exceptional thermalconductivity and superior electricalinsulation properties. These compoundsvary in viscosities, cure times, flexibility,strength, temperature resistance, etc.They are easy to use and are availablein convenient applicators.

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Precision Linear MotionProducts

HaydonKerk MotionSolutions specializes in the design andmanufacturing of

stepper motor based linear actuators,leadscrews, nut assemblies, linear rails,slides and guides providing customizeddesigns to solve complex engineeringproblems requiring precision linearmotion.

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Precision Universal Materials Tester

From concept to reality, counton Shimadzu’s AG-X for yourtesting requirements. World-class specifications include

0.5% load cell measurement precision (1to 1000), 5 kHZ real sampling rate, and 1M pulse/second resolution. Trapezium-XSoftware features the “My Memory-MyTester” function that enables users tobuild their own machine via a USB card.

More Information

Wideband Power Amplifiers

Krohn-HiteWideband Power

Amplifiers are designed to meet today’sindustrial needs where wideband,precision performance is required.Applications include: meter calibration,transducer driving, bridging applications,low distortion ac power source, ion beamdeflection, vacuum tube driver, ink-jettesting and design.

More Information

Laser Micromachining

PhotoMachining, Inc.performs precisionlaser micromachiningon a variety of differentmaterials including

plastics, metals, glass, ceramics, etc.Our 11 different types of lasers allow us wide flexibility to address manyapplications. We also design andmanufacture custom laser machine tools.

More Information

TION CHANNELAATION CHANNELTHE ENGINEERING INNOV VA

ONLINE 2015


2015 LEAD-GEN/E-MAIL PRODUCTS

TECH BRIEFS INSIDER AD SPECS

Sponsor Message:Headline — 50 characters max with

spacesMessage — 350 characters max with

spaces, no paragraphbreaks, and one hyperlink

Image — 125 x 125 max., JPEG or GIF

Sponsored Links:Headline — 25 characters maxMessage — 75 characters max with

spaces and one hyperlink

SINGLE-SPONSOR NEWSLETTERSSponsor your own E-newsletter. NASA TechBriefs offers three types of sponsorships:

• Editorial• Co-branded• Custom

Contact your sales representative for more information.

INSIDER NEWSLETTER SPONSORSHIPSReach engineers and managers who turn to the Tech Briefs INSIDER e-mail newsletter for thevery latest technology reports. The INSIDER generates over 350,000 click-throughs annually!Sponsorships are limited to four per newsletter and sell out quickly. Clicks on yoursponsorship link are reported with full contact information.

Purchased or Recommended the Purchase of a Product or Service 19%

Watched Videos 44%

Downloaded White Papers 47%

Used a Search Engine to Find More Information 68%

Visited a Company’s Web Site 79%

Our Audience Takes Action after Reading the INSIDER

EDITION FREQUENCYMain 4x-6x MonthlyMedical 2x-3x MonthlyAerospace MonthlyDefense MonthlyMotion Control/Fluid Power MonthlyEmbedded Technology Bi-MonthlyOutsourcing Bi-MonthlyPhotonics Bi-MonthlyTest & Measurement Bi-MonthlyAdvanced Manufacturing NEW! QuarterlyPower Management QuarterlySensors/Data Acquisition 2x Annually

Source: Lion Associates — September 2013 readership survey


LEAD-GEN/E-MAIL PRODUCTS 2015

ENGINEERING E-SOURCEShowcase your new products and services in this HTML email.The main edition is delivered to 100,000 design engineers andmanagers. In 2015, we will publish 10 market-focused editions.

Clicks on your listing (headline, 40 words of copy, product image)result in full-contact leads. The E-Source has been averaging over100 leads per advertiser. Limited to 12 product listings pernewsletter — reserve early!

Engineering E-Source market issues include:

*Take advantage of reaching the SAE International community of engineers and technical experts in our market-focused issues.

For the 2015 schedule, contact your Tech Briefs sales representative.

WHITE PAPER LIBRARYWe host your technical papersonline for a full year, producingleads from engineers whodownload your content. Papersare highlighted in a quarterlylead-gen e-mail to over100,000 opt-in Tech Briefssubscribers, as well as on thetechbriefs.com home page(along with your companylogo). Need help creating whitepapers? Our custom media group can handle all aspects ofproduction, and work with you to create an online presentationfrom your paper.

VIDEOS• Your product videos will be hosted on techbriefs.tv for one full year• Videos can appear on up to three channels• Includes promotion in the INSIDER E-newsletter and E-Response lead-gen blasts

• Don’t have in-house capability for videos? We can produce aprofessional video for you.

For video specs, contact your sales representative.

WEBINARS• Co-brand your companywith NASA Tech Briefs andgarner targeted salesleads. We handle Webinarproduction, promotion,and attendee registration.We offer 60- and 30-minute Webinar options.

• Already have a Webinar in your product library? Extend thereach of your already produced content by sharing it with theTech Briefs’ audience. We provide a full promotional packageand collect full-contact leads.

• All events will be archived at techbriefs.com for on-demandviewing, extending the value and ROI.

TECH TALKSLaunch your new product orservice with a 10-minutepresentation and narratedsummary to a qualified andtargeted audience of OEMdesign engineers andmanagers. Your Tech Talk will be hosted on the techbriefs.comWeb site for one year; viewers must register, providing you withfull-contact leads.

TECH E-CARDSLead-generating e-mail postcard custom-designed and targetedto your best prospects. Contact publisher for rates.

LIST RENTALFor your next promotional mailing, tap into the proven power of theTech Briefs subscriber database. Select by industry, job function,products purchased, management responsibility, and more.

Contact your sales representative (page 18) for up-to-the-minutee-mail and direct mail counts.

An Introduction to

LED Capabilities

PhotoResearch.com

• Aerospace• Automotive*• Electronics*• Photonics/Imaging/Cameras

• Lighting Technology

• Medical• Mil/Aero• Motion Control/Fluid Power*• Power Management• Sensors/Test & Measurement*


2015 CUSTOM MEDIA

Tap into the Tech Briefs Custom Media Group to increaseROI on your existing content or develop new content tocommunicate with your customers and prospects. Openand maintain a dialogue with customers and prospectsusing one or more of these mediums.

MAGAZINES/E-ZINESShare application stories,customer testimonials, andsuccess stories with yourcurrent and prospectivecustomer base.

CATALOG/BROCHURECONVERSIONConvert your print/PDF catalogsand brochures into digitaleditions and expand distributionto key decision-makers. We willturn your flat PDF into aninteractive, engaging experiencewith audio, video and more.

WEBINAR CONVERSIONSTO WHITE PAPEREXECUTIVE SUMMARIESTransform your existingWebinar content into anexecutive summary briefing.Generates greater use of thecontent, produces additionalleads, and drives views of youron-demand webinar.

WHITE PAPERWRITING/EDITINGWe can write, produce, andhost your technical paper onour Web site. Postings are for12 months; receive full-contactleads from engineers whodownload your content. Youhave full and unlimited use ofyour white paper content.

E-NEWSLETTERSCustom E-newsletters are agreat way to build brandawareness, educate yourexisting customers, andgenerate leads. We offer avariety of custom E-newsletters— you can supply all content,some content, or let Tech Briefscreate the content for you. Wehandle design, production, anddeployment. You receive leadsfrom clicks on all linked items.

CONTESTS/SWEEPSTAKESLet us host yoursweepstakes or contest.We will handle design,execution, promotion,and lead collection.

We also offer custom research assistance. We have theexperience to help you build sales, market share, brandawareness, and customer loyalty.

www.techbriefsmedia.com/custom

2 0 1 4

COMSOLNEWS

BOSTON SCIENTIFIC ENGINEERS REVOLUTIONIZE

MEDICAL DEVICE DESIGN

BOEING MODELS COMPOSITES

WITH LIGHTNING PROTECTION

WWW. COM SO L . C OM

P. 4

P. 10

P. 16

T H E M U L T I P H Y S I C S S I M U L A T I O N M A G A Z I N E

NASA OPTIMIZES MANNED SPACECRAFT DEVICES USING MULTIPHYSICS SIMULATION

Image supplied by Boeing. Copyright © Boeing

3D Visualization: The Key toImproving Time to Market forHigh-Tech Products

Whitepaper

Brought to you in association with

1

Brought to you by HP and Intel

HP Workstation Value PropositionHP computers are used in nearly every job today.

But particularly in designing products or in mission-

critical applications, HP Z Workstations, powered by

Intel Xeon processors, play an important role.

As the market leader in this segment of computing

products, HP has dedicated engineering teams that

develop the products, integrate them, and manufacture

them. HP ships more workstations than any competitor,

and in EMEA (Europe, Middle East, and Africa), HP has

shipped the most workstations since 2006.

The three main components HP focuses on when

developing products are innovation, performance,

and reliability. There are many innovations HP has

brought to the market first. One example is the tool-

less chassis design. Without any tools, the components

of the system can be exchanged, upgraded, or

serviced. DreamColor technology is a color-matching

technology brought to market by HP. Another

technology is remote graphics software that can be

used to control a computer over a network connection

in a very elegant way.

The second topic important to workstations is

performance, and of course, HP uses the latest

components from partners such as Intel to design

those systems. These components are integrated into

what HP calls whole system engineering design. HP

controls the firmware and everything that goes into

the computer to provide the maximum performance to

the user, whether in high computing environments or

in highly graphics-intensive applications.

The third topic is reliability – mission-critical systems

controlling equipment far away. HP tests products

under very rigorous conditions. HP mobile workstations

are tested according to military standards.

IntroductionNASA and the European Space Agency (ESA) are

currently developing robots that can be remotely op-erated on planetary surfaces by astronauts in orbiting spacecraft. The primary objective of this work is to test and demonstrate crew-controlled communications, operations, and telerobotic technologies that are need-ed for future deep space human exploration missions.

Dr. Terry Fong, Director of the Intelligent Robotics Group at NASA’s Ames Research Center discusses the agency’s “Human Exploration Telerobotics” (HET) proj-ect, and Philippe Schoonejans, Head of Robotics at the European Space Agency describes ESA’s “Multi-Purpose End-To-End Robotic Operations Network” (METER-ON) project. These complementary initiatives aim to validate technologies through a range of ground and flight experiments with humans and robots in the loop.

NASA’s Human-Machine InterfaceNASA’s Human Exploration Telerobotics project is

a very different way of looking at how humans and

Testing Astronaut-Controlled Surface Robots from the International Space Station This briefing is an executive summary of a webcast of the same title sponsored by Hewlett-Packard and Intel on April 30, 2014.

In a Mars exploration mission, a crew may have to operate surface robots from orbit when circumstances preclude control from Earth.


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When you run display advertising in NASA Tech Briefs, you get anintegrated ad package that combines both the print and digitaleditions of the magazine (400,000 impressions), plus yourcompany/products are featured in a bonus lead-gen e-mail to130,000 opt-in subscribers, at no additional charge. We trackactivity and demonstrate ROI.

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In addition to print and digital magazines, engineers use a variety of media to find the information they need for their newproduct designs. NASA Tech Briefs offers a complete integratedmedia package to provide what they are looking for — e-newsletters, white papers, video, webinars, and more.According to research by Outsell, the effectiveness of yourmarketing campaign increases by 23% when you combine print and digital media.

1

Brought to you by HP and Intel

Laurence Kemball-Cook, CEO andFounder of Pavegen Systems Ltd.,

was working at a large energy companyin the UK when he decided to solve theproblem of developing an alternativeenergy source that would work in acrowded city. His project was to designstreet lamps that would be powered byphotovoltaics. The problem was thatthere is just too much shading in a cityto make a system like that function.Wind energy isn’t practical either be-cause the turbines would have to bemounted at a great height in order torise above the cyclonic turning causedby the heat island effects of tall build-ings. As for solar power, to mount pho-tovoltaic panels on urban rooftops, youwould have to deal with the clutter ofstructures like water towers and venti-lation units, and in most cases, the roofwould also have to be reinforced.

Step on It! Walking for PowerWhat would be an alternative energy resource that could work well in the middle of a crowded city? The answer was a technology that harvests mechanical energy of walking feet and converts it to electrical energy via a special floor tile.But it was a big step from theory to practical design.

The top surface of the flooring unit is made from 100% recycled rubber and the base of the slab is constructedfrom over 80% recycled materials. The system can be retrofitted in place of existing flooring systems, or specifiedfor new developments.

HP computers are used in nearly every job today. But par-ticularly in designing products or in mission-critical applica-tions, HP Z Workstations, powered by Intel® Xeon® processors,play an important role.

As the market leader in this segment of computing products,HP has dedicated engineering teams that develop the products,integrate them, and manufacture them. HP ships more work-stations than any competitor, and in EMEA (Europe, Middle East,and Africa), HP has shipped the most workstations since 2006.

The three main components HP focuses on when develop-ing products are innovation, performance, and reliability.There are many innovations HP has brought to the market first.One example is the tool-less chassis design. Without any tools,the components of the system can be exchanged, upgraded,or serviced. DreamColor technology is a color-matching tech-

nology brought to market by HP. Another technology is re-mote graphics software that can be used to control a com-puter over a network connection in a very elegant way.

The second topic important to workstations is performance,and of course, HP uses the latest components from partnerssuch as Intel to design those systems. These components areintegrated into what HP calls whole system engineering de-sign. HP controls the firmware and everything that goes intothe computer to provide the maximum performance to theuser, whether in high computing environments or in highlygraphics-intensive applications.

The third topic is reliability – mission-critical systems con-trolling equipment far away. HP tests products under very rig-orous conditions. HP mobile workstations are tested accordingto military standards.

HP Workstation Value Proposition

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MECHANICAL

Heat Transfer Module

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Geomechanics Module

Fatigue Module

Multibody Dynamics Module

Acoustics Module

FLUIDCFD Module

Mixer Module

Microfluidics Module

Subsurface Flow Module

Pipe Flow Module

Molecular Flow Module

CHEMICAL

Chemical Reaction Engineering Module

Batteries & Fuel Cells Module

Electrodeposition Module

Corrosion Module

Electrochemistry Module

MULTIPURPOSE

Optimization Module

Material Library

Particle Tracing Module

INTERFACING

LiveLink™ for MATLAB®

LiveLink™ for Excel®

CAD Import Module

ECAD Import Module

LiveLink™ for SolidWorks®

LiveLink™ for Inventor®

LiveLink™ for AutoCAD®

LiveLink™ for Creo™ Parametric

LiveLink™ for Pro/ENGINEER®

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File Import for CATIA® V5

Product Suite

COMSOL Multiphysics

© Copyright 2014 COMSOL. COMSOL, COMSOL Multiphysics, Capture the Concept, COMSOL Desktop, and LiveLink are either registered trademarks or trademarks of COMSOL AB. All other trademarks are the property of their respective owners, and COMSOL AB and its

®

COMSOL MULTIPHYSICSMultiphysics tools let you build simulations that accurately

replicate the important characteristics of your designs. The

key is the ability to include all physical e�ects that exist in

the real world. To learn more about COMSOL Multiphysics,

visit www.comsol.com/introvideo

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