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Innovation primer delivered to one of the consultancy business units of Mott MacDonald
Citation preview
Innovation Steve JacksonLondon 15 May 2009
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Background
“I’ll be happy to give you innovative thinking.What are the guidelines?”
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Where have we got to?
May 2008
– The ideas factory – i.e. ideas to meet the strategic growth plan
November 2008
– Building on core competencies (Sony)
– Getting better & getting different (Xerox)
– “If it isn’t broken we will look harder and fix it anyway” (SJ)
– Embrace Change (SJ)
– An urgency for the future / Manage the future / Creating Strategic Intent (SJ)
Background
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
What is today all about?
Background
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
The Big Idea
Organisations must become more innovative as markets become more dynamic and competitive
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
3 Seeds of Innovation
Creative Thinking
Strategic Thinking (Urgency for the future)
Transformational Thinking (Embrace Change)
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Creative Thinking
Believe in Creativity
– Everyone is creative
– Accept failures along the way
Be curious
– Acknowledge that there are different ways of doing things
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Strategic Thinking
Target the most profitable customers
Offer something new & better
Set innovation priorities
Leverage our network
Profit from branding
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Transformational Thinking
Seek greater awareness– Self
– Organisation
– Team
Create Passion– Individual
– Team
– Physical environment
Take Action– Develop roadmaps
– Gain commitment
– Passion, Patience and perseverance
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Quote
“Innovation is
the profitable implementation of ideas” ."
Broken Bulbs 2005
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
More quotes
"The essential part of creativity is not being afraid to fail." — Edwin H. Land
The way to get good ideas is to get lots of ideas and throw the bad ones away."— Linus Pauling
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Even More Quotes
"Creativity is thinking up new things. Innovation is doing new things."
– Theodore Levitt
"Innovation is the process of turning ideas into manufacturable and marketable form."
– Watts Humprey
The only way to predict the future is to create it
– Peter F. Drucker
What is Innovation
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
What do WE want to achieve
Increase Value(Customers are prepared to pay more for it)
And/or
Reduce cost(do work more efficiently)
What does it all mean for CBAS
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Why innovate?
Innovation is importantBecause
Old strategies and techniques
get replicated
And
Margins get squeezed
“When the rate of change outside the business is greater than the rate of change inside the business, disaster is imminent”
What does it all mean for CBAS
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
3 Types of Innovation
Product / Service
Process
Business Model / Strategy
These are just labels for where innovation can occur
How do we Innovate
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
3 Levels of Innovation
Incremental (workface)
Semi-Radical (business unit)
Radical (entire business model)
How do we Innovate
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Where does innovation occur?
Simply put
Innovation can occur
Anywhere
By
AnybodyAt
Any level
How do we Innovate
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Difficulties & Downsides
“He who innovates will have for his enemies all those who are well off under the existing order of things, and only
lukewarm supporters in those who might be better off under the new”
- Macchiavelli
- There is a natural resistance to change; fight it! (SJ)
How do we Innovate
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Tips & Tricks
Innovation needs an integrated approach
Look more closely than expected
Ask many questions
Think laterally
Get involved in things you shouldn’t!!!!!!!
e.g. Brunel, CTRL,
Do more than you are supposed to
Have fun doing it
How do we Innovate
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
More tips and tricks
Innovation needs
People to cooperate
Not
I’m in charge, this is what we’ll doHow do we Innovate
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Ideas to get us going
Gym toiletries (incremental) – improving the way things are done
Hotel Coat Hangers (semi-radical) – changing the way part of services sold
McDonalds – see next slide
CD Sales (radical) – changing entire business model (see example below)
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
McDonalds’ Innovation
Innovation Product Process Strategy
Radical (Breakthrough)
Big Mac
Regulation of Quality for Franchisee
Global Expansion
Semi-radical (Substantial)
Value Meals Hamburger University
Opening for Breakfast
Incremental Green Milk Shakes on St Pats Day
New Cookers for French Fries
Acquisition of local niche player
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Changing the business modelExample
This isGeoff
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Geoff Sells these
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
In oneof these
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Geoff drives one of these
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
But now, everyone is doing this
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
So, there is no need for these
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
So, salesare down
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Geoff blames
andExamples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
So, he hires
Levi, Leipheimer & Armstrong
Who, at great expense, successfully prosecute …
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
… Amanda
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
In the meantime …
are giving away their records .. online
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
As the rate of increases
so the increasesExamples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Geoff now drives one of these ….
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
That is Business Model Innovation
Examples
Background
What is Innovation
What does it all mean for CBAS
How do we Innovate
Examples
Summary
Summary
Innovate or die
Think!
– Creative – Strategic – Transformational
Profitable implementation of ideas
– Increase value / reduce cost
Types
– Service – Process - Strategy
Levels
– Incremental – Semi radical – radical
Cooperate / Integrate
Summary
www.mottmac.com