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8/14/2019 2009 FHT Rate Card
http://slidepdf.com/reader/full/2009-fht-rate-card 1/4
Advertising InformationRetail, Classified & Preprint Rates Effective December 29, 2008
FOOTHILLS TRADERFOOTHILLS TRADER
For more than 40 years the Foothills Trader has produced a high quality product
with superior market coverage.
The Foothills Trader is one of the best advertising values in Northwest Connecticut.
A Proud Tradition
Remember, your ad is the news in The Foothills Trader!
190 Water Street, Torrington, CT 06790
(860) 489-3121 • FAX (860) 626-7196
Classified: (860) 489-5555www.FoothillsTrader.com • Email: [email protected]
2009 Rate Card
8/14/2019 2009 FHT Rate Card
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1. PERSONNEL
3. BLACK/WHITE RATES
5.COLOR RATES AND DATA
7.SPECIAL SERVICES
8.DISPLAY DEPTH REQUIREMENT
a. No combined discounts. All ads are billed net.
b. These rates apply when one advertiser’s signature appears in the ad,and when the advertiser sells directly to the customer through one ormore local retail stores with the same name owned or controlled by
the advertiser. One owner of twodifferent kinds of businesses shall be charged for each
individual business at separate rates.
c. All bills are due and payable in full upon receipt.
d. Contract advertising and the applicable rate is deter-
mined by the advertising contract executed by the adver-
tiser and the Publisher. The Publisher reserves the right
to cancel the advertising contract at any time due to fail-
ure to adhere to payment terms.
e. The Foothills Trader reserves the right to change the rates,
terms, conditions, rules and regulations upon thirty days
written notice to the advertiser. The advertiser has the
right to terminate their contract, effective the date the
change becomes effective, by giving written notice within
fifteen days prior to the date the change becomes effec-
tive. Unless such notice in writing shall be received in
writing by The Foothills Trader, the contract as modified
by such change shall continue in full force and effect.f. Advertisers agree to abide by all the provisions of the
applicable advertising contract.
g. The Publisher does not accept assignment of payment
responsibility by either an advertiser or agency without
the Publisher’s written approval.
a. Full size page: 10-5/16” x 12”
b. 1” minimum depth. 2” minimum ad size.
Black plus one color is available weekly. Color ads are sold onan “as available” basis. Color rates are per ad.
Spot color of the week - Add $4.96 per column inch.Full color - $6.00 per column inch/$250 full page
a. Reservations are required at least two weeks in advance of publication date.
b. Call for specifications and delivery information.$150 minimum
FULL RUN
Save 0ver 38% from the combined zoned price
6. INSERTS
Group rates are available for advertising in the The RegisterCitizen, Good News About Torrington,The Middletown Press,The New Haven Register, The New Milford Times, LitchfieldCounty Times, West Hartford News, Thomaston Express, andFarmington Valley Times.
4. GROUP COMBINATION RATES
2.
Individual ZonesGreen ZoneBlue Zone
Yellow Zone
Per Column Inch$13.81$13.81$13.81
Combined ZonesGreen/BlueBlue/Yellow
Green/Yellow
Per Column Inch$18.60$18.60$18.60
All three zones: Green/Blue/Yellow $25.83 Per column inch
POLICY & PAYMENT TERMS
Matt DeRienzo - Publisher,[email protected], ext. 350
Tilda Crossman - Advertising Director,[email protected], ext 314Donna Musler - Classified Manager
[email protected], ext. 309
FREQUENCY DISCOUNTS6 week contract - 10% discount
13 week contract - 15% discount
(cost per thousand)
Tab Pages 1-12x 13-24x 25-49x 50+
2 $60.15 $58.71 $57.31 $54.4 $62.82 $61.59 $58.79 $56.
8 $64.46 $63.52 $60.25 $58.
12 $65.82 $64.38 $61.59 $60.
16 $65.92 $65.82 $67.22 $62.
20 $68.67 $67.21 $64.38 $63.
24 $70.04 $68.67 $65.82 $65.
28 $72.82 $70.04 $67.05 $65.
32 $75.60 $71.41 $68.50 $67.
36 $78.38 $73.05 $69.01 $68.
40 $81.19 $74.26 $71.28 $70.
a. Ad layout, art, type and copy services are availableat no additional charge.b. Confidential box reply service is available at a cosof $12.00 for office held, $17.00 for mailed replies.Box numbers are good for 30 days.c. Affidavits available.
Commercial printing and Print & Deliver insertpackages available.
Call for information.
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9.CONTRACT & REGULATIONS
10.DEADLINES
11.MECHANICAL MEASUREMENTS
12.SPECIALCLASSIFICATION/RATES
13.CLASSIFIED RATES
15.CIRCULATION/DISTRIBUTION
$2.73 per agate line per zone.
a. Acceptance – All advertising is subject to approval. ThePublisher reserves the right to reject or revise any advertising copy at any time and acceptance of copy orprepayment does not imply agreement to publish. TheFoothills Trader shall not be liable for failure to publishan advertisement.
b. The Foothills Trader assumes no financial responsibility for typographical errors in advertisements.
c. Every effort will be made to meet reasonable positionrequests. Failure to meet these requests will notconstitute cause for adjustment, refund or rerun.
d. The word “Advertisement” (in 10 pt. type) to indicatepaid advertisement, will be printed across the top of each column of any advertisment resembling news of editorial content.
e. The newspaper will not accept ads of a fraudulent,misleading, controveresial or discriminatory nature.
The Foothills Trader is published each Monday.
a. Display AdsSpace and Copy 4pm. Wednesday (prior to week of publication).
b. Classified In - Column Ads4:00 p.m. Thursday (prior to week of publication).
a. Demand Position 10% extra, net.b. Non-Profit rate: 10% discount (must provide tax ID numbers).c. Novenas...........$21.21d. Political Ads must be paid in advance, no contract rates.
PERSONAL PARTY LINE ADS
3 Days, 3 Lines $15*
Private party ads must be prepaid* Price includes web fee.
BUSINESS PARTY LINE ADS
3 Days, 3 Lines $20*Ask about our combo rate for Register Citizen, GoodNews About Torrington and Thomaston Express.Combination circulation, including web, over 141,000
* Price includes web fee.
All classified ads appear in all 3 zones!
a. Established in 1964
b. Published Mondays, 52 weeks a year.c. 52,500 distribution
40,103 direct mailed12,397 dropped to key locations
d. A Journal Register Company PublicationA full page for local retail advertising measures 72 columninches. (10-5/16” x 12”) Minimum size 2 col. inches.
DISPLAYCOLUMNS
1234
56
SAU WIDTHS/INCH-ES
1 9 ⁄ 16
3 5 ⁄ 16
5 1 ⁄ 16
6 13 ⁄ 16
8 9 ⁄ 16
10 5 ⁄ 16
COLUMNWIDTHS/PICAS
9.620
30.641
51.662
14.LEGAL AD RATES
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TorringtonWinstedColebrookRivertonNorfolkCanaan
North CanaanSalisbury SharonGoshenLitchfieldNew HartfordBarkhamstedLakeville
Avon
CantonSimsbury
HarwintonBurlingtonThomastonPlymouthBristolWatertown
SIMSBURY
GREEN ZONE: 22,500
YELLOW ZONE: 15,0
Foothills Trader Works For You!
DISTRIBUTION Foothills Trader
52,500 Copies Distributed - 76% Home Delivery
BLUE ZONE: 15,000
“Whenever we need to inform our residents in our community about our courses, programs or events,The Foothills Trader is always an effective part of our advertising mix.”
Dr. Barbara DouglassPresident, Northwestern Connecticut Community College
“The Foothills Trader is a mainstay when advertising our pre-owned vehicles.”Andy Maiolo
Center Subaru
15,000 Direct Mailed
14,229 Direct Mailed
10,874 Direct Mailed