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Holidaily_GuideFORPRINTNEW.pdf 10/24/08 11:25:22 AM

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Runs every home game!

! DEADLINE !

EMAIL: ads@thedaily.washington.edu TEL: 206.543.2336FAX: 206.543.2345

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OF THE UNIVERSITY OF WASHINGTON

Are you an on-campus organization?Contact the Sales Team at (206) 685-4143

-Distributed on campus, throughout the U-District, and at every home game,and our largest game: The Apple Cup!

-Get your name out to students, alumni, faculty, staff, and fans!

ADVERTISE MORE THAN ONCEAND SAVE WITH CONTRACT RATES!

ADVERTISE WITH THE HUSKIES!

$18 per column inchPRE-PAID RATE:

$20 per column inchOPEN RATE:

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Full page5 col. x 16” / 80 col. in (10.25” x 16”)

Campus: $573.60Local: $865.60

Half page5 col. x 8” / 40 col. in (10.25” x 8”)

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Half page4 col. x 10” / 40 col. in (8” x 10”)

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Quarter page4 col. x 6” / 24 col. in (8” x 6”)

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Eighth page2 col. x 5” / 10 col. in(4” x 5”)

Campus: $71.70Local: $108.20

MAKE YOUR AD

POP WITH COLOR!

Ask your sales rep

It’s that crazy hectic time of year when everyone is going insane because of finals!Target our stressed-out readers with your message of relaxation and having fun when the work is done! This section will feature The Daily Cougar readers’ favorite comic strips and tons of Crossword and Sudoku puzzles, which will be sure to relax and please many of our students studying for finals.

Space Closing: Thursday, December 4, 2008

Section runs: Monday, December 8, 2008

Since the Finals Edition is the last paper of the fall semester it will have a long shelf life and will be in the news stands until after graduation. It’s your last chance to reach our readers until our spring edition, which begins on Tuesday, January 20th. So don’t delay!

Call and place your ad today in The Daily Cougar Finals Edition!

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Call your Advertising Representative today to reserve your ad space.

FINALS FRENZY

$UPERTUE$DAY

$AVING$$60PER AD!

BOOST YOUR SALESwith a Super Tuesday Coupon adin The Daily Cougar every Tuesday.

UH students are always on thelookout for savings to buy stuff.

SIGN UP TODAY & SAVE!

MONTHLY INVESTMENT INCLUDES:

• FOUR 2 col x 3” ADS ($60 per ad)

• AD DESIGN

• “COUGAR RED” SPOT COLOR

Target over 30,000 readers with your coupon!

The Official Newspaper of The University of Houston

Sales Rep: Phone:

COOGS’ HOUSESPECIAL

FIND YOURPLACETO LIVE

A great combo to showcase your apartment complex!

FIND YOUR PLACE TO LIVE

You’ll receive these exclusive spots:

$650!

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Animated Ads Commercial Ads Duration

MONTHLY

Local 900 1200 1 month

UH Department 750 1000 1 month

Student Organization 500 900 1 month

Rates

For more information, contact us at (713) 743-5340

Inverted AdvertisingStopping UH Students in their Tracks

Inverted Advertising

*All prices include design and production of advertisements.

Now Playing

UH Department of

Public Safety

The Satellite the uc

STOP!

Look!& Read!

Read our Inverted Advertisers’messages on the UC’s first floorby the C store & at the Satellite

right next to Starbucks.Showcase your ad message & join our Inverted Advertisers!

Call (713) 743-5340 today

What is Inverted Advertising? It’s a pedestrian billboard. Inverted Advertising targets tens of thousands of UH students each day with TV commercial

quality ads through two high-traffic areas: the University Center (UC) and the Satellite.

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Basketball Preview Special Edition

The Basketball Preview Special Edition is a great way to reach students in the beginning of such a huge KU tradition. Students at The University of Kansas love anything and everything having to do with KU Athletics, especially basketball. This section will feature an abundance

of articles about the upcoming season. These will include information on the team as a whole, teams KU will be playing and player profiles. Anytime the Kansan releases a special section

involving KU Athletics, it flies off the racks. Take this opportunity to brand your business with the positive image of KU Basketball and catch the student’s attention.

Benefits to advertising in Basketball Preview:

High readership, including the loyal reader base of the • Kansan (22,000 students) as well as additional, non-daily readers.

Long shelf life, get more for your money. With shelf life, • your ad will out grow its normal one-day span, and be seen multiple times, thus enhancing your results.

Each special section or special edition the Kansan • releases is promoted. This generates anticipation amongst students for when the section comes out, therefore generating excited readers and potential customers.

After winning the National Championship, students at • KU are already pumped for this years season. They will be glued to this section, wanting to know what’s ahead

Rate: Contracted Rates with placement fee of 25%

Deadline: October 9th

Run Date: October 13th

regular broadsheet sizes apply

2007-08 KANSAS JAYHAWKS

BASKETBALLSPECIAL SECTION OCTOBER 25, 2007

presented by:

SEASON PREVIEW

CHAT WITH THREE SENIORSSit down with three Jayhawk big men and hear their expectations for the season.PAGES 8C-9C

ALL GROWN UPA look at how mature players and early season success could help the women’s team.

PAGE 6C

JAYHAWKS IN THE NBAA look at former Kansas players and their performance in professional basketball.PAGE 16C

PRESEASON RANKINGSKansan sports writer breaks down Big 12 teams and puts them in their place.PAGE 14C

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Experiences with Jayplay

“Advertising through The University Daily Kansan has given The Eldridge the ability to change our image with the students, and therefore provide us with an extremely valuable client base. Our advertising campaign in the Kansan’s Jayplay showed results far exceeding expectation. By using the Jayplay, The Eldridge changed from a perceived non-student friendly establishment to making over 900 martinis a night for the crowds of students in our bar, The Jayhawker. The return on investment for our 2 for 1 martini campaign created by the Kansan has propelled a trend across the Lawrence business community that we are proud to have started. We are extremely pleased with the results the Kansan has produced, and will continue to use it as our best way to market to and gain more student

customers.”

[Nancy Longhurst, General Manager, The Eldridge HotelScott Valentine, General Manager, TEN and the Jayhawker]

"The Eldridge changed from a perceived non-student friendly establishment to making over 900 martinis a night for the crowds of students in our bar, The Jayhawker.”

—Nancy Longhurst

Testimonial #1

2 burgers or 2 brats & 2 fries, 2 beers

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$1.50

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701 Massachusetts Street • 749-1005 • www.eldrigehotel.com

9/1/07 vs. Central Michigan

9/08/07 vs. SE Louisiana

9/15/07 vs. Toledo

9/22/07 vs. Florida Int’l

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"After analyzing our media mix options this last year, it was evident that The University Daily Kansan was our best choice for increasing our awareness on campus. Last spring, we were involved in their bracket bash contest. This promotion was an opportunity for students to fill out a basketball tournament bracket, drop it off at KU Credit Union locations, and possibly win a multitude of prizes. We were extremely pleased with the results; over 376 students personally visited one of our two branches, which really helped showcase our brand and increase our brand recognition on campus. Partnering with the Kansan for a promotional campaign has proven very profitable. We will

definitely continue using the Kansan as a successful way to increase student and faculty business."

Experiences with The University Daily Kansan

The Kansan Experience

“The University Daily Kansan has been one of our advertising outlets for several years. I am impressed with the volume of students this newspaper reaches every year—it is definitely a useful tool for our advertising purposes.

For the past two years I have worked with the same, wonderful ad representative, Mallory Goldstein. Over those two years we developed a terrific relationship. She had tremendous knowledge about her field, and was fast to respond to any questions or concerns I had. She graduated from the University of Kansas this year and she will

be missed.

It’s lovely to see that the Kansan not only draws such a talented pool of student employees, but also continues training them so that they can be successful in their career fields after graduation. Over the last two years I have had terrific service from The University Daily Kansan and expect no less

in the future.”

[Liza Pehrson, Resident Manager, Meadowbrook Apartments]

"Working with the UDK staff has been wonderful. I've always enjoyed getting to meet with our advertising representative as they are always very professional, knowledgeable, and helpful. We've been very pleased with their customer service and dedication to the end product. The staff seems to take every measure to ensure our satisfaction. We appreciate the UDK staff for their efforts to produce a great newspaper and for helping us

successfully promote our programs."

[Jennifer Alderdice, Assistant Vice President of Student Programs, KU Alumni Association]

[Chris Berger, Marketing manager, KU Credit Union]

"After analyzing our media mix options this last year, it was evident that The University Daily Kansan was our best choice for increasing our awareness on campus.”

—Chris Berger

Testimonial #1

Testimonial #2

Testimonial #3

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During the last spring semester, we at the Reserve ran a March madness campaign in the UDK to encourage students to sign leases. After we ran those ads, we signed 35 leases in ONE day. We didn’t advertise anywhere else but the Kansan, and made upwards of $132,000, Our investment with the Kansan was approximately around $800. Needless to say, advertising in the Kansan worked! Students are our target audience, and the UDK is the

best way to reach them.

Experiences with Daily Run of Press Product

Daily Run of Press

My experience with the Kansan has been wonderful. I have had a strong loyalty to the Kansan for the past twenty years, and will continue to in the future. I consistently see student busiess off my ads during the week, and the only way I reach them is through the Kansan. I know how many students read the paper, and I enjoy being apart of the KU tradition and the long-standing history that the

Kansan has had with the students.

[Mike Grammer, Owner, Don’s Automative]

[ Mike Bryant, owner, Bryant Collision Repair]

[ Jackie Keane, Leasing and Marketing Manager, The Reserve on West 31st]

"We at the Reserve ran a March madness campaign in the UDK to encourage students to sign leases. After we ran those ads, we signed 35 leases in ONE day.”

— Jackie Keane

Testimonial #1

Testimonial #2

Our advertising experience with the Kansan has proved very profitable to Bryant Collision repair. We ran in the daily Kansan three times each week,. We see consistent business of about 4 to 6 new student customers per month. In terms of return on investment, we made about $2,000 of new student business each month on a $400 per month investment. As a collision repair shop, we gain our customers on a ‘as need’ basis, so having ads to be

‘top of mind’ to the students does work. We are very satisfied with our results using the Kansan.

Testimonial #3

u dk Sex on the Hill

Sex on the Hill is the Kansan’s annual special section filled with fun, racy and unique content. Each year, students eagerly await to pick up their copy, making this special section a once a year opportunity for you to showcase your business. As the Kansan’s highest read spe-

cial section of the school year, this is your chance to put your business in front of and on the minds of upwards 22,000 readers, and thousands of potential customers.

Benefits to advertising in Sex on the Hill:

Extremely high readership, including the loyal reader base of the Kansan (22,000 students) and increased readership from other students.

Long shelf life, get more for your money. With shelf life, your ad will out grow its normal one-day span, and be seen multiple times.

Sex on the Hill is heavily promoted by the Kansan weeks before the issue is published, therefore generating a ‘buzz’ amongst students and anticipation for the section. This creates a high student base for you to entice to come to your business.

Extra copies to be distributed at a promotional launch party as well as on campus the date of publication,increasing the value of your investment.

Presented by

Rate: $12/per column inch regular broadsheet sizes apply

Deadline: September 12th

Run Date: September 18th

University of Michigan students are extremely involved in the political process, so when planning your political agenda of advertising don’t forget to count us in! The Michigan Daily’s print and online editions are excellent mediums to reach students around campus, faculty, staff, parents, and local Ann Arbor residents.

Start your online ad at any time.The Election Guide will be published October 29, with a deadline of October 22.The Daily has a circulation of 18,000, distributed across 120 locations.

Display anD Online packages

Mayoral level 5% off our open rate

One eighth-page tabloid or 16” in print 300x250 rotating button ad for one week Add additional weeks online for $155 per week

senatorial level 10% off our open rateOne quarter-page tabloid or 27.5” in print300x250 top button ad for one week Add additional weeks online for $270 per week

presidential level 15% off our open rateOne half-page tabloid or 55” in print728x90 banner ad for one week Add additional weeks online for $300 per week

Run additional print inches in any package for $16.50 per column inch.Remember, all political ads must be prepaid and have a disclaimer with contact information.

420 Maynard, Ann Arbor, MI 48109 Ph: 734-764-0554 Fax: 734-936-1054 dailydisplay@gmail.com

Election Edition 2008

$393

$678

$1,084

Football SaturdaysFall 2008

The Michigan Daily420 Maynard

Ann Arbor, MI 48109Ph: 734-764-0554

Fax: 734-936-1054dailydisplay@gmail.com

There are several traditions people recall when they think about the University of Michigan, but none as legendary as Maize and Blue football. It is time once again to begin a victorious season of Wolverine Football, and here is your chance to get involved!

Our Football Saturday Editions will be inserted into the Michigan Daily on Fridays prior to each home game. The Kickoff Edition kicks off the season with an in-depth analysis of the Wolverines, while following editions cover the challenge Michigan poses to visiting teams. All the editions could announce your business.

Circulation 18,000

Rates

Contract Deadline August 8 at 2:30 PM

Opponent Deadline (by 2:30pm) PublicationMiami (Ohio) September 2 September 5Wisconsin September 23 September 26Illinois (Homecoming) September 30 October 3Toledo October 7 October 10Michigan State October 17 October 24Northwestern November 11 November 14

For more information on this exciting and traditional football product,please contact your Account Executive and place your ad among Victors!

Open Rate $16.50 per column inch

Bulk contract rates apply

130” $16.20 pci200” $15.50 pci300” $15.00 pci400” $14.50 pci

KickoffEdition

420 Maynard, Ann Arbor, MI 48109 Ph: 734-764-0554 Fax: 734-936-1054 dailydisplay@gmail.com

Fall 2008

Sports Special Sections

Faceoff 2008 A special tabloid edition featuring:Hockey Season PredictionsFacts & StatisticsRosters & SchedulesPlayer ProfilesPhotos

Publication: October Deadline: October at :pm

Open Rates . per column inch Regular Non-Profit . per column inchUniversity of Michigan Non-Profit . per column inch

Michigan Daily Bulk and Frequency Contract Rates are applicable to Special Sections

Tipoff 2008A special tabloid edition featuring:Basketball Season PredictionsFacts & StatisticsRosters & SchedulesPlayer ProfilesPhotos

Publication: November Deadline: November at :pm

Rates Circulation 18,000

Study & Work AbroadPages 2008-2009

The Michigan Daily420 Maynard

Ann Arbor, MI 48109Ph: 734-764-0554

Fax: 734-936-1054dailydisplay@gmail.com

Inform University of Michigan students, staff, and faculty about national and international opportunities open to them for Winter or Summer terms 2009! You can be sure that students start thinking about studying abroad as soon as the first snow falls in September!

Publication DatesFall: September 30, 2008Winter: January 13, 2009

DeadlineAugust 12, 2008, at 2:30 pm

Rates (price includes banner and background color)

Purchase additional 2x2s to make a larger ad at a discounted price!

One 2x2 $99

Second 2x2 +$95Third 2x2 +$90Fourth 2x2 +$85Extra 2x2s +$80 ea.

Your first 2x2 Your second 2x2 Your third 2x2 Your fourth 2x2

Total 2x4price $194

Total 2x6price $284

Total 2x8price $369

Allot your 2x2s across both publication dates to save!

Size2 columns x 2 inches

Contract Ratesto run Sudoku ads, Advertisers mustagree to a full term contract

$80.00 per run (once a week) $70.00 per run (three times a week)

Deadline to signSudoku contracts is January 30To make sure you get the lucrative Sudoku position, contact your account executive to reserve your space today!

Sudoku Winter 2009

The Michigan Daily420 Maynard

Ann Arbor, MI 48109Ph: 734-764-0554

Fax: 734-936-1054dailydisplay@gmail.com

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