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8/2/2019 2009-10 Annual Review
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IT Industry Performance Annual Review: 2009-10
Press Conference
New Delhi: July 28, 2010
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ITOPS The largest and longest IT hardware tracking study in India
Tracking the Indian IT Hardwaremarket for over 12 years.
Completed 26 successful roundsof the study.
Conducted in 17 cities of India.
Findings projected to All India urbanMarket.
Covers a sample of8,500 + Households6,500 + Establishments
Conducted twice a yearH1 FY: Apr to Sept.H2 FY: Oct to March
The Longest The Largest
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Data is collected after the last mile
Factors in Market/customer
sentiments
ITOPS The only demand study on Indian IT hardware market
Complete & Accurate Profile of the buyers.
Identification of key market trends and emerging segments helps in identifying marketexpansion opportunities.
Captures changes in users perspective to give cues for innovative marketing.
Gauge buying and usage behavior to give cues for product development.
Accurately gauge the extent of replacement and up gradation taking place.
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ITOPS Edge
Accurate data
A two pronged approach involving primary surveys among end user and validation of thedata from vendors and channel ensure accuracy of the findings.
Equal focus on all segments
Equal focus given to Household, SOHO and Establishment segment, thus giving a
complete understanding of the entire marketplace.
Actionable insights
Reports can be customized as per Key Business Matricesto provided the much needed
action ability of the research findings.
Regular market feedback
Bi-annual reports along with the quarterly channel feedback provide a regular
assessment of the dynamic Indian IT hardware market. It also provides cues for
necessary course correction if required.
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Manufacturing/ factory/ Warehouse Office Outlets Government
< 10 employees (Small establishment) 11-50 (Medium establishments) 50 + (Large establishments)
Principal Activity defined No. of employees defined
ITOPS Sampling & Projections
Household
Using SEC A-C household population as obtained in the National Readership
Survey the largest household survey in the countryEstablishment
No framework for sampling and projection were available
Thus, a new framework called Ace Grid was developed by the ITOPS team
This Grid stratified the establishments by Principal activity performed at theestablishment classified by number of employee.
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ITOPS Comprehensive product coverage
Desktop PCs
Notebooks Server
Thin-Client Workstation
1.Computing products
DMP
IJP LJP
MFD
2.Printers
UPS, Keyboard, Monitor
LCD projectors, Webcam Scanner, Zip Drive
OA (FAX, Photocopiers)
3.Peripherals
NIC, Hubs, Modems
LAN
Intranet/Extranet/Internet
Wi Fi
4.Networking Products
SAN
NAS
DAS
5.Storage
Packages
Customized
6.Software
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And the findings are..
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Total PC (Desktops & Notebooks) sales: 2004-2010
CAGR 2004-10: 16 %
Growth over 2008-09: 18 %
Units 3,809,724
5,046,558
6,341,451
7,344,3066,796,107
8,034,556
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
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Total PC (Desktops & Notebooks) Quarterly sales
FY 2009-10: Sales lowest in JAS 2009, sales improved in JFM 2010 by 38% (Qon Q)
Units
2,076,177
1,615,9991,436,125
1,668,286
1,996,026
1,720,898
2,022,701
2,294,931
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
AMJ 08 JAS 08 OND 08 JFM 09 AMJ 09 JAS 09 OND 09 JFM 10
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Notebook (including net books) sales: 2004-2010
Annual sales increased 65% compared to 2008-09; CAGR: 70%
Over 185K Net-books sold in 2009-10
H1/2009-10 accounted for 44% of the consumption, while H2 for 56%
Households accounted for 56% of the market growing at 83%, Businesses
accounted for 44% of the market growing at 47% on an annual basis
Units
177,105431,834
850,860
1,822,139
1,516,459
2,508,564
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
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Notebook sales: City-spread
43%58%
69% 75%
29%
10%
6%
7%7%
4%
47%36%
24% 18%
68%
0%
20%
40%
60%
80%
100%
2005-06 2006-07 2007-08 2008-09 2009-10
Top 4 Next 4 Rest of India
Consumption in top 4 metros grew by 173%, rest of India by 48% , however
consumption in Next 4 cities declined by 16%.
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Notebook sales in Businesses & Households
Overall Notebooks market grew by 65% in 2009-10
Households accounted for 56% while Businesses accounted for 44% of the Notebooksales in 2009-10
Consumption in Households grew by 83% and in Establishments by 47%
Units
155,094376,577 532,374
1,027,197746,699
1,098,779
22,01155,257
318,486
794,942
769,760
1,409,785
0
500000
1000000
1500000
2000000
2500000
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
HouseholdsEstablishment
Units
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Notebook Consumption in Businesses - by employee size
%
Units
Overall consumption in the business increased by 47%
Consumption in large and small enterprises increased by 102% and 72%
respectively, in medium enterprises the growth was flat at 1%.
21% 31% 19% 28% 18% 21%
27%22%
25%29% 50% 35%
52% 47% 56%43%
32%44%
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Lar e Medium Small
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Profile of Notebook buyers: Principal activity of theestablishment
%b
uye
rs
Sales in Establishment: H1/2009-10 accounted for 39% while H2 for 61%
Consumption in offices grew by 73% and in factory, & outlets segments it grew by
1% & 17% respectively.
23%10% 5% 8% 5% 1%
70%81% 88% 84%
62% 82%
7% 9% 6% 7%
13%
12%
1% 1% 2%
20%
5%
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Govt. Locations Outlets Office locations Factory locations
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Desktop sales: 2004-2010
3,632,619
4,614,724
5,490,591 5,522,1675,279,648
5,525,992
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Growth over 2008-09: 5%; CAGR 2004-10: 9%
H1/2008-09 accounted for 47% while H2 for 53% of the desktop sales
Units
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Desktop Market: Share of Indian, MNC & Informal
MNC Brands accounted for the largest share, sales grew by 7%
0%
20%
40%
60%
80%
100%
2005-062006-07
2007-082008-09
2009-10
28%23% 22%
18% 21%
35% 39% 45% 51% 52%
37% 38% 33% 31% 27%
Informal
MNC
India
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Desktop sales: City-spread
51 5460 65
68 61
11 138
12 78
38 33 3223 25 31
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Top 4 Next 4 Rest of India
Consumption in Top 4 metros increased by 30%, in next 4 by 21%, while inother smaller towns it declined by 61%.
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Desktop sales in Businesses & Households
3,632,619
4,614,724
5,490,591 5,522,1675,279,648
5,525,992
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Home Business Total DTPs
Desktop market increased by 5% over 2008-09
Consumption in Households grew by 30% while that in Businesses declined
8%
Units
28% 25%
72%
74%
26%
75%
40%
60%
42%
58%
34%
66%
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Annual Desktop sales: Business by employee size
22 2412 18 18 15
31 28
18
25 2742
47 48
7057 55
43
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Large Medium Small
Overall sales to the Business segment in 2009-10 Declined by 8%.
However, H2 2009-10 signaled recovery for this segment as the sales grew
by 25% during this period over the corresponding period in last year.
Sales to small and large enterprises declined by 24% and 28% respectively,
while that in Medium enterprises grew by 43%.
%
Unit
s
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Profile of Desktop buyers: Principal activity of theestablishment
%b
uye
rs
Sales in Establishment: H1/2009-10 accounted for 43% while H2 for 57%
10% 11% 3% 5% 6% 6%
79% 74% 84% 81% 77% 81%
7% 12% 7% 6% 7% 4%
3% 3% 6% 8% 10% 9%
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Factory locations Office locations Outlets Govt. Locations
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Profile of Desktop buyers in Households by Socio-economic class
%b
uyers
Households consumption: H1/2009-10 accounted for 53%, H2 for 47%;
Overall consumption grew 30% over 2008-09
Consumption in SEC A remained flat, while that in SEC B & SEC C grew by
40% and 72% respectively.
51% 55% 44% 43% 39%30%
28%29%
36% 39% 39%42%
21% 16% 20% 18% 22% 29%
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
SEC A SEC B SEC C
%
Unit
s
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Server sales: 2004-2010
49,165
89,161 90,189
122,178 119,591
101,827
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Annual sales declined: 15%; CAGR (2004-2010): 3%
Units
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Server sales: Business by employee size
4435
2237 38 42
3439
23
3727
42
22 26
55
2635
16
0%
20%
40%
60%
80%
100%
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Large Medium Small
Overall sales declined by 15%
Growth in H2 2009-10 over H2 2008-09: 14%
Sales to small and large enterprises declined by 6% and 61% respectively,
however in medium establishments it grew 32% in 2009-10 over the last year.
%U
nits
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24
Server sales: City-spread
3648
58 52 51
75916
726
6
655
36 3522
43
19
0%
20%
40%60%
80%
100%
- - - - - -
Top 4 Next 4 Rest of India
Consumption in Top 4 metros declined by 62%, It declined 15% in next 4 citiesand grew by 25% in the other smaller towns and cities.
%
Unit
s
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25
Networking products sales - Establishments
In 2009-10, NIC market declined by 12% on account of slower Desktopofftake among the Establishments.
Modems & Hubs registered a growth of 18% & 2% respectively.
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26
Printers DMP, Inkjet & Laser
2009-10 over 2008-09:
Total Printer sales registered a growth of 6%
Consumption of Laser printers & Inkjet printers grew by 11% & 8%
respectively while that of Dot Matrix Printers declined 3%
Units
1,721,7891,493,507
1,600,592 1,617,656
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27
UPS consumption: Yearly trend
2009-10 over 2008-09:
UPS Sales registered a growth of 53%, driven by the strong sales of DTPC among theHousehold segment.
Household consumption accounted for 70% of market, whereas Businesses accounted foranother 30% in terms of Units.
Units
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28
Sales of other peripherals
U
nits
Market for Keyboards and Monitors grew by 8% & 5% respectively over2008-09.
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29
Monitor market by size
Overall growth over 2008-09: 5%
Growth in consumption of 20/21, 17 by 9% & 12% respectively; decline in consumption
of 14 by 30% .
Units: 5,754,091
2009-10
Units: 5,490,425
2008-09
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30
Active Internet entities: March10
(Entities are establishments/individual with internet connection; an entity may house/ be multiple user/s)
Overall entities with internet grew by 17% over March 2009
Businesses accounted for 26% of the entities growing 11% while Householdsaccounted for 74% growing 19%
000
Units
6511,127
1,4561,848
2,504 3,127
4,124
6,009
7,200
8,600
10,068
0
1500
3000
4500
6000
7500
9000
10500
Mar
'00
Mar
'01
Mar
'02
Mar
'03
Mar
'04
Mar
'05
Mar
'06
Mar'
07
Mar'
08
Mar'
09
Mar'
10
Entities
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31
Internet penetration: March 2010
Business Segment Home
Overall (17 Cities) 53% 21%Top 4 Metros 55% 25%Next 4 Metros 46% 15%Other Towns 39% 14%
SEC A - 38%
SEC B - 17%SEC C 9%
Internet Penetration by Town class and Socio-Economic Classification (SEC) among17 Cities
Internetpenetration by
Town class
Internetpenetration amonghouseholds by SEC
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32
Mode of Internet access in Businesses: March 2010
Internet connections -Contribution to the totalby Access type
March 2010
Dial up10%
ISDN
11%Leased line
9%
DSL/Cable Link
62%VSAT
1%
Data Card
5%Others
2%
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33
The Market of 2009-10 Vs 2008-09
Total installs Total Revenue (in Rs Crores)
ProductApril 08 March
09April 09 March
10% Growth
April 08-March09
April 09-March 10
% Growth
Computers
Desktop PCs 5,279,648 5,525,992 5% 10,325 11,267 9%
Notebooks 1,516,459 2,508,564 65% 5,886 9,577 63%Servers 119,591 101,827 -15% 1,886 1,836 -3%
Printers
Dot matrix 393,951 383,597 -3% 263 257 -2%
Inkjet 751,683 812,310 8% 155 177 14%
Laser 472,022 525,882 11% 594 660 11%
Line 5,274 4640 -12% 60 54 -10%
Other Peripherals
Key boards# 5,333,717 5,756,923 8%
Monitors 5,490,425 5,754,091 5%
UPS systems# 1,518,433 2,324,480 53%
Networking Products
Network Interface Card# 3,912,191 3,454,721 -12%
Hub# 159,178 161,602 2%
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34
The expected Market for 2010-11
Total Sales
2010-11 2009-10 % Growth
Desktops 6,200,000 5,525,992 12%
Notebooks 3,150,000 2,508,564 26%
Total PC 9,350,000 8,034,556 16%
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Thank you!