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2009-05-24 2009 Robert Grupe. All rights
reserved.
Red7 Management Solutions
PM Productivity Tools
There Must Be A Better Way
Robert Grupe
2009-05-24 2009 Robert Grupe. All rights
reserved.
Table of Contents Scope of Presentation Discussion of Solution Options Product Examples
PM Requirements Management PM Integrated Suites
Selection Considerations Recommendations
2009-05-24 2009 Robert Grupe. All rights
reserved.
Scope of This Overview
This is a discussion and overview of productivity tools for commercial product management NOT internal business process
automation and improvement tools
(i.e. business & marketing vs business analyst)
2009-05-24 2009 Robert Grupe. All rights
reserved.
Most Common Product Management Tools Word Processor (MS-Word)
MRDs, PRDs, business cases, competitive matrices, etc Spreadsheet (Excel)
Requirements tracking, Financial analysis, Charts, etc Presentation Software (PowerPoint)
Roadmaps, Customer presentations, Training, etc Web Conferencing Tools - WebEx, GoToMeeting Requirements Management
Bugtrackers - Bugzilla, etc. Screen Capture and Image Editing Tools Collaboration Servers - Wikis/Portals
Collaborate on requirements and bugs with Engineering teams Collaborate with customers Online Office Suites - Google Docs
Survey Tools Such as Surveymonkey and Surveygizmo
2009-05-24 2009 Robert Grupe. All rights
reserved.
This Overview: Focus on PM Tools Something PM’s can acquire independently
Without affecting current Engineering to improve their own productivity and provide better business intelligence
Provide PM specific functions Not provided by Engineering requirements management solutions
However, integration with Engineering tools definitely a plus for traceability, dependencies, etc., • Engineering requirements and project management• Other important systems such as CRM (sales and support)
2009-05-24 2009 Robert Grupe. All rights
reserved.
So NOT… Integrated Development Environment (IDE) Requirements Management tools for requirements, test, change, configuration, build, and project management
Such as… (see Forrester report - free from IBM)IBM Rational RequisitePro & DOORSMicrosoft Visual Studio Team SystemBorland CaliberRM Compuware Optimal TraceHP Quality Center MKS IntegrityRally Enterprise Serena Dimensions RMJama Countour
2009-05-24 2009 Robert Grupe. All rights
reserved.
Platform Options 1/2 Corporate Server
A’s - Security control D’s - in-house deploy and maintenance resources
Hosted Application Server A’s
• Hardware & OS maintenance outsourcing• Application configuration and maintenance outsourcing• Via solution vendor professional services
D’s• Reliance on 3rd parties for availability and SLA’s• Shared security control (but could also be an benefit)
2009-05-24 2009 Robert Grupe. All rights
reserved.
Platform Options 2/2 SaaS
A’s•Quick start-up, pay for what you need
D’s• 3rd party security and business continuity risks
2009-05-24 2009 Robert Grupe. All rights
reserved.
SaaS/Hosted Considerations Service Availability & Support Responsiveness Look for SLA guarantees and performance dashboards
Business Continuity & Data Portability What happens if the vendor goes out of business or has a disaster?
How will you operate in times of service disruption?
IP Confidentiality How are your data and archives being protected from malicious activities?• Some companies make misleading claims.
• Look for 3rd party verification.
2009-05-24 2009 Robert Grupe. All rights
reserved.
SAS 70 audits Type I
• Whether or not the claimed security policies are documented internally
Type II• Have the claimed security policies been implemented during the specified time
Audit reports usually provided to customers on a requested basis only
AICPA SysTrust Audit report available through seal on web site
3rd parties (e.g. McAfee tested) Not standardized or independently validated
SaaS Security Validations
2009-05-24 2009 Robert Grupe. All rights
reserved.
Security CertificationsBuyer Be Ware Demand a copy of the audit report for any claimed
security certification Ensure that they are for your vendor, not just their
hosting provider Ensure that the date period is recent (not years
ago) Read the report to see what security is being
claimed and verified If you just receive the cover letter, ask for the
full report Pay attention to auditor’s comments
Actual performance against claims SAS and AICPA SysTrust are no guarantees of security
CPA auditors, validating documentation and procedures McAfee’s own web site vulnerable despite “McAfee Secure”
2009-05-24 2009 Robert Grupe. All rights
reserved.
Outsourcing Security Caveats What level of security do you REALLY need and what
is the real risk of not having it? Data breach could expose company to legal regulatory
issues Despite the best due diligence, no security is infallible
If a competitor got access to your future requirements what damage would that really cause your company?
Rather than conducting your own extensive security audit, how about accepting a reference customer’s endorsement? Someone you assume would do the proper due diligence Salesforce gained huge market share due to
convenience without any security assurances• And yet many companies would consider their sales pipeline and contact details highly confidential
2009-05-24 2009 Robert Grupe. All rights
reserved.
PM Solutions by Category PM Requirements
Management Accept Requirements
(SaaS) Accompa (SaaS) IBM Focal Point
(Server) Nahito Pathfinder
(SaaS) Orcanos QPack (Server) Requirements DB
(Server) Ryma FeaturePlan
(SaaS)
Suggestions Capture Accompa Accept Idea Ryma IdeaScope
Portfolio Analysis Accept Portfolio IBM Focal Point Ryma FeaturePlan
2009-05-24 2009 Robert Grupe. All rights
reserved.
Orcanos QPack Company
Israeli, founded in 2004 Customers
Alvarian, Quategra, Flash Networks, Incredimail Pricing
Unknown Customer Service
Unresponsive to requests for information Product
Simple, easy-to-use Basic requirements management database application
with Blackblot document templates Windows server based with Windows only client
2009-05-24 2009 Robert Grupe. All rights
reserved.
Accompa Company
Headquarters in US, development in India & US Private: no details about ownership or management
Customers 100+: HP, Xythos, Primavera, etc
Pricing $25/month/user for first 10 licenses ($300/yr/usr) $19/user/month ($228/yr) after the first 10 users
Customer Service Best for timeliness and completeness of responses to requests for
information Email and web support only
Product Requirements management, suggestion capture, and project ROI
comparisons (user defined) SaaS: ready to go with minimal configuration
2009-05-24 2009 Robert Grupe. All rights
reserved.
Nihito Pathfinder Company
Founded in 2006 No other info on web
Customers Unspecified
Pricing Unknown
Customer Service Unresponsive to requests for information Web & email only
Product Simple requirements databases and document repository.
Reports in tabular format. Nothing you couldn’t do with your own templates,
spreadsheets, and intranet wiki/portal or even shared network drives.
2009-05-24 2009 Robert Grupe. All rights
reserved.
Requirements Management Database (ReqDB) Company
White Plains, NY Customers
Unspecified Pricing
$395/usr Customer Service
Email/Web only Product
Basic requirements management MS-Access application with Web UI
2009-05-24 2009 Robert Grupe. All rights
reserved.
Build Your Own Suggestions: CRM Portal (Salesforce)
Salesforce - customer portal Case type “Feature Request” and escalated defects
Requirements Management: Wiki/Portal Microsoft SharePoint Services 3.0
Downloadable Application Templates• Product and Marketing Requirements Planning
• Document templates (not integrated)• From Blackblot Procedural Requirements Management Model
• Marketing Intelligence Portal• Customer suggestions• Requirements Database with discussions• Change Management• Bug Tracking• MS Project integration
2009-05-24 2009 Robert Grupe. All rights
reserved.
Integrated PM Suites
Requirements and Portfolio Management +
2009-05-24 2009 Robert Grupe. All rights
reserved.
IBM Telelogic Focal Point Company
Telelogic acquired by IBM in 2008 Customers
Boeing, Ford, Toyota, Sony Ericsson, Sharp, Symbian, etc. Pricing
Software (plus annual maintenance 20%) • Full User $1,750 /user• Contributor $950/user• 5 - Stakeholders $1,750
Hosted (includes maintenance)• Full User $819 / user• Contributor $445/ license• 5 - Stakeholders $819
Customer Service Unresponsive to requests for information
• Probably because of IBM focus on larger customers
2009-05-24 2009 Robert Grupe. All rights
reserved.
IBM Focal Point Impressions A’s
Open source & *nix platform Interactive analytics for executive what-if’s
• On-screen dragging of elements Integration with DOORS and Rational IDE
D’s IBM not very responsive to SMBs? Requires configuration and integration Document templates require professional services
Was a great product, but maybe has lost its way due to IBM acquisition?
2009-05-24 2009 Robert Grupe. All rights
reserved.
Ryma Feature Plan Company
Quebec Canada, founded in 2000• VC round B Aug 2008
Based on and co-marketed with Pragmatic Marketing
Customers Reuters, Trend Micro, Proofpoint, Autodesk, etc.
Pricing Unspecified: integrated with consulting services, integration, and customization
Customer Service Unresponsive to requests for information
2009-05-24 2009 Robert Grupe. All rights
reserved.
Ryma FeaturePlanImpressions A’s
Integration with Rally IDE Suitable for large PM environments
Go-to-market functionality D’s
Complex to deploy and integrate
2009-05-24 2009 Robert Grupe. All rights
reserved.
Accept Company
Fremont CA Partner with 280 Group consulting Largest number of product award recognitions
Customers 150+: BAE, Intuit, Tumbleweed, VMWare, Utimaco
Pricing Access Ideas $1,200/yr for 1,000 active suggestions Requirements & Portfolio
• Primary admin $3,000• PM $1,200-$1,800• Dev $1,000-$1,200
Customer Service Responsive and helpful
2009-05-24 2009 Robert Grupe. All rights
reserved.
Accept Impressions A’s
Independent of any particular PM process framework
Most number of product awards D’s
SaaS only solution
2009-05-24 2009 Robert Grupe. All rights
reserved.
Business Resource Software
Wizard interview and analysis, recommendations, spreadsheet graphing, samples, financial statements, export to Word & PPT, etc.
$230 each or packaged discounts.
Business Plan: Plan Write When Budget dollars are tight a solid business plan is essential. Plan Write
Expert Edition will guide you through the entire process of documenting your business plan.
Pricing Strategy: Plan Write for Pricing Will help you determine the optimal price with a strategic pricing plan
designed to maximize profits or capture market share. Marketing Strategy: Business Insight
will help you develop the best marketing strategy based on proven business models, including Michael Porter's Five Forces. Your product management efforts will benefit from a structured strategic planning process.
Marketing Plan: Plan Write for Hi-Tech Marketing Will help you plan and implement your marketing strategy. The result is a
professional marketing plan that will provide you guidance and the ability to measure your product management success.
2009-05-24 2009 Robert Grupe. All rights
reserved.
Requirements Management Integration Considerations Test Cases
How your requirements will be verified Use Cases
Storyboarding Graphical UI’s with collaboration Mock-up UI’s
Change Management Requirements Traceability
Effort and cost estimates Glossary Agile/Iterative Release management
2009-05-24 2009 Robert Grupe. All rights
reserved.
ROI of PM Tools Accompa Customer Survey (n=23)
28% PM time on requirements $106k average PM burdened annual cost 16% average time saved with Accompa $4749 savings per PM $278 average Accompa cost per PM ROI = 17x + other benefits
Jama Requirements Management (team of 10) $25,023 Improved team efficiency $50,446 Avoiding lost requirements $135,122 Avoiding unnecessary work $99,390 Reducing requirements defects $309,981 Annual cost savings --> Cost/Benefit 4:1
2009-05-24 2009 Robert Grupe. All rights
reserved.
Tool Selection Criteria Define your PM framework first and identify
analytical needs. What existing or future IDE’s would this need to
integrate with? What are the IT security concern barriers?
Can you outsource (SaaS)? How much money and influence does your PM team
have to get the tools you want? If you have little, then you need to go with simpler
tools that will be the least disruptive on current operations.
Successful products are more than just features. It is about execution: design implementation, quality,
delivery, customer satisfaction, reputation, etc.
2009-05-24 2009 Robert Grupe. All rights
reserved.
CMMI (Capability Maturity)
Level Characteristics Result 5 – Optimizing Continuous Process Improvement
Causal analysis and resolution Focus on process improvement
4 – Quantitatively Managed
Quantitative process performance analysis Processes managed and controlled.
3 – Defined Process Standardization Process characterized for organization and proactive (adaptable frameworks based on project requirements).
2 – Managed Basic project management Requirements management Project management, monitoring, and control Process characterized for projects and often reactive.
1 – Initial Competent people and heroics. Processes undefined, uncontrolled, non-repeatable.
Increasing Productivity &
Quality
2009-05-24 2009 Robert Grupe. All rights
reserved.
Level 2: Managed
PM Org Complexity
Level 1: Ad Hoc Level 3+: Defined
PM Solutions for CMMI Levels
• FeaturePlan
• Accompa• Accept
• Focal Point• SharePoint
• QPack
Implementation Complexity
• Pathfinder• ReqDB • IdeaScope
2009-05-24 2009 Robert Grupe. All rights
reserved.
PM Solutions Recommendations CMMI Level 1
Build Your Own(Hosted SharePoint, $20/mth for 50 users)• Wiki/Portal - centralized repository and discussions• Extend Defect tracking system for PM requirements• Use CRM portal for customer suggestions
CMMI Level 2 Accompa
CMMI Level 3 (executive involved what-ifs)1. Accept2. FeaturePlan (Pragmatic Mkg loyal / Rally IDE
shop)3. Focal Point (IBM IDE shop)
2009-05-24 2009 Robert Grupe. All rights
reserved.
Fini Full presentation and vendor feature comparison matrix available
Robert Grupe, CSSLP CISSP [email protected]
+1.314.266.7321http://www.red7managementsolutions.com