2008TA-Services & Global Sourcing Journey

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    Services and the GlobalSourcing JourneyLori Yelvington

    Vice President Sourcing & Procurement Solutions

    Allstate Insurance Company

    December 4, 2008

    2 Proprietary and Confidential

    The Allstate Insurance Company

    Largest publicly-traded U.S. Personal Lines insurer in theUnited States $ 38 Billion in revenue in 2007 $156 Billion in assets in 2007

    Distribution force of more than 30,000 (Allstate agencies andsupport staff)

    Insures 1 out of every 8 cars and homes in the U.S.

    Offers a wide range of financial & retirement products

    Offers customers convenience and choice to interact 24

    hours a day, 7 days a week through multi-channels: Allstate Agencies Toll free telephone access Internet

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    What Does Allstate Buy?

    $15 Billion Direct Spend (Claims) $11 Billion sourceable Carpet/Carpet installation Home building materials/repair (contractors) Auto parts/Windshield repair Rental cars/Temporary living arrangements Medical providers Legal services

    $3 Billion Indirect Spend Technology Hardware/Software/Telecom/Consulting Travel/Office supplies/ Furniture Meeting and Events Contingent labor Employee Benefits Advertising/Marketing Professional services/ Management consulting Legal services

    4 Proprietary and Confidential

    Allstates Global Sourcing Journey

    AGENDAAGENDA

    Getting Started

    Initiating a Global Sourcing Strategy

    Where Are We Today

    Whats Next

    Q&A

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    Getting Started

    6 Proprietary and Confidential

    Pre 1997: Decentralizedpurchasing acrossAllstate

    No centralizedcontract repositoryor suppliermanagement

    1997 - 2000 Established centralized procurementwith governance and authority oversupplier expenditures

    Implemented consistent sourcingprocess for traditional services anddomestic outsourcing and expandedProcurement reach throughout Allstate

    First look at Offshoring by establishingcaptive in Northern Ireland (Y2K & laborarbitrage) delivered initial success

    *Excludes Real Estate leases, M&A, Bank Relationships, Allstate International, Natl conferences, Sterling shop equipment and supplies

    The Journey Begins

    Examples: Flood Insurance Processing Real Estate Support Services

    (security, cafeteria, construction) I/T programming Employee Benefit Administration CAT Claim Adjusting Collections Marketing Fulfillment / Lead

    Generation Call Center

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    The Journey Continues early 2000s

    The Call To Action: Personal Lines insurance is a low growth industry Direct carriers emerging with lower cost business models Insurance competitors adopting off-shore strategies Initial successes with captive sourcing model Offshore sourcing is one of many levers that can be utilized

    to enable corporate goals (improve cost structure, fundinitiatives, find skills/talent, and enable service delivery)

    Decision to explore non-captive offshoring based on the ability to: achieve variable resource levels access unique service or expertise deliver comparable services at a reduced overall cost

    acquire a product/process that we could not cost effectivelydeploy ourselves

    access highly skilled resource pools to enable Allstateprocesses

    Initiating A GlobalSourcing Strategy

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    Initiating an Offshore Strategy

    We started by defining our desired global footprint (locations/countries)

    Factors to consider in selecting countries: Government Support Labor Pool Infrastructure Educational System Cost Advantage

    Cultural Compatibility Time / Distance Advantage English Proficiency Data / IP Security

    Captive (Ireland)Captive (Ireland)

    IrelandIreland

    Offshore (India)Offshore (India)

    India &Philippines

    India &Philippines

    Onshore (US)Onshore (US)

    North BrookNorth BrookIndia &

    Philippines

    India &Philippines

    CHINA Okinawa

    TAIWAN

    Taipei

    HongKongMacau

    Manila

    South

    ChinaSea

    MALAYSIABRUNEI

    INDONESIA

    Wewak NewIreland

    PAPUANEWGUINEA

    ArafuraSea HoniaraSOLOMONISLANDSPort

    NewBritain

    Bougainville

    Philippines

    Offshore (The Philippines)Offshore (The Philippines)

    Allstate established a sourcing strategyto broaden their existing footprint beyond

    the U.S. and Northern Ireland by adding

    additional locations in India and thePhilippines.

    10 Proprietary and Confidential

    Initiating an Offshore Strategy

    With the global footprint in mind, we established a system to identifythe processes best suited for offshoring

    All Business Processes And I/T Operations

    Mature Processes

    Potential Outsourcing Processes

    1. CompetitiveAdvantageFilter

    2. Supply BaseMaturity Filter

    3. ProcessMaturity Filter

    4. Capability &EconomicsFilter

    5. RiskManagementFilter

    Non-Differentiating Processes

    Externally Accessible processes

    Outsource-able Processes

    Source: Booz Allen & Hamilton

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    Initiating an Offshore Strategy

    After filtering business processes, three waves of potential projects

    emerged for further exploration

    InformationTechnology (IT)

    Back Office

    Call Center

    Finance & Accounting(F&A)

    Help Desk

    HR

    All Business Processesand I/T Operations

    Expand IT, F&A, HR, Call Center,Back Office

    Procurement Out-tasking

    General Accounting Payment Support Policy Processing Analytics

    Wave 1Wave 1

    Waves 2 & 3Waves 2 & 3

    12 Proprietary and Confidential

    RFI/RFPSCREEN

    DUE DILIGENCESCREEN

    Key RFI/RFP Scoring Criteria Insurance Industry

    Experience Process Capabilities Case Studies Quality Assurance and

    Performance Management Service delivery,

    Compliance and Security

    Pricing Employee Policy Demonstration of

    ImprovementOpportunities

    Differentiating Factors Company Profile / Risk Geographical Site

    Coverage

    Based on the footprint and potential processes, we completed anintensive sourcing and due diligence process to select primary suppliers

    Initiating an Offshore Strategy

    Initial List ofPotential Suppliers

    SupplierDue Diligence

    Key Due Diligence Criteria Company Strategy Quality of Management Team Relevant Experience Operational Capabilities HR Capabilities Demonstrated Customer Experience Infrastructure / IT Financial Risk Operational Risk

    Primary Suppliers

    Allstate CaptiveAllstate Captive

    +

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    Initiating an Offshore Strategy

    Allstate needed to create a platform for broader relationships with theprimary suppliers which led to the development of a new contractstructure and template

    MSA

    WPA(ITO)

    WPA(Back Office)

    WPA(Call Center)

    SOW(App. Dev.)

    SOW(Testing)

    SOW(Policy

    Processing)

    SOW(Inbound

    Calls)

    SOW(Dispatch)

    Illustrat

    ive

    Master Service Agreementestablishes structure of therelationship and many of theterms and conditions

    Work Process Agreementcreates process level terms andconditions, as well as high levelprocess expectations

    Statement of Work definesthe operational requirementsassociated with a specific work

    stream (process, SLAs,milestones, businesscontinuity, operation manuals,and specific pricing)

    Negotiations were long and complex

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    Initiating an Offshore Strategy

    As the strategy took shape, internal resistance and politics emergedwhich lead to utilization of a Decision Rights chart to enable progresson the potential offshore opportunities

    SourcingAction Plan

    Sourcing

    Action PlanSupplierShortlist

    Supplier

    ShortlistContract

    Negotiations

    Contract

    Negotiations TransitionTransition Sourcing

    Management

    Sourcing

    Management

    Program

    Manager

    BusinessUnit

    Procurement

    Finance, IT,HR, Risk

    Mgmt

    SteeringCommittee

    ExecutiveSteeringGroup

    P = Propose A = Approve D = Decide C = Consult E = ExecuteP = Propose A = Approve D = Decide C = Consult E = Execute

    P

    C

    P, E

    P,C, E

    C

    D

    A, C

    D

    P, C

    C

    C

    C

    C

    P, E

    C

    A, C

    C C

    D, E

    C

    D(process

    relationshipmgmt issues)

    D(contract mgmt

    issues)

    D(overall

    relationshipmgmt issues)

    C

    C

    P, D

    Overallresponsibility

    C C

    D, E

    C

    Illus

    trativ

    e

    StrategyStrategy

    Proprietary and Confidential

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    Allstates offshoring strategy is relatively conservativetakes into considerationstrategic importance to Allstate, cost and quality

    No corporate mandate but offshore strategy supports overall corporate goals

    A pool of preferred providers in place

    The geographic footprint is limited to specific locations/countries

    Utilize a sourcing continuum (concept pilot expand) to implement

    Consideration of sourcing alternatives from insourcingto staff augmentationtooutsourcing; onshore and offshore (including Allstates captive)occurs prior tomoving any process

    Process must meet sourcing objectives in order to move forward

    Strategic Sourcing Strategy

    The exploration of a corporate offshore strategy led to the followingapproach:

    Achieve or exceed current day Customer Satisfaction and Quality Levels, leveraging vendor expertise Provide an option that assists the enterprise in achieving Expense Reduction Targets Allow the organization to focus on Core Competencies Establish relationships with a competent Offshore Resource Pool

    Where Are We Today

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    Sourcing &Procurement

    Solutions(SPS)

    Area ofResponsibility

    (AOR)

    Limited to primarysuppliers

    Assist inplanning forfacilities visit

    Providebusiness casesupport

    Lead negotiations

    Create WorkProcessAgreements &Statement of Work

    Provide counselon TransitionPlanning and tollgating

    Consult onestablishment ofanalytics reportingaround SLAs

    Perform ProjectManagement Leadrole for functions(optional)

    Lead quarterlyreview meetings

    Business CaseRealizationTracking

    Establish overallReporting

    EstablishGovernance

    Provide & Consulton OpportunityAssessmentTools

    Identify potentialprocesses

    Consider sourcingoptions

    Agree on suppliershort- list

    Visit facilities (ifneeded) /reviewprocesscapabilities

    ApproveAgreement

    ProjectManagement

    Develop transitionplan

    Monitor key SLAs

    & delivery dates Establish

    Transition Support& GovernanceTeam

    Manage operationalrelationship

    Monitor ChangeControl Process

    Business Case

    RealizationOperationalGovernance

    StrategyStrategySourcing

    Action Plan

    SourcingAction Plan

    SupplierSelection

    SupplierSelection

    ContractNegotiations

    ContractNegotiations Transition

    Transition SourcingManagement

    SourcingManagement

    Contract

    ClientAlignment

    Where Are We Today

    A consistent, standardized approach is in place across all purchases,

    the offshore processes have a few notable points or nuances

    18 Proprietary and Confidential

    Allstate has established its global footprint

    India

    Delhi

    Pu ne

    Noida

    Bangalore

    Bombay

    Chennai

    Mexico

    Canada

    Philippines

    Manila

    Ireland

    Belfast

    Derry

    Strabane

    Where Are We Today

    (Approved Countries -

    no current engagements)

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    ApplicationDevelopment

    Help Desk Infrastructure Support Staff Augmentation Testing & QA

    ITO

    Analytics BackOffice Support Services Customer Contact/Call

    Center Finance & Accounting HR

    BPO

    More than 2,000 Resources Offshore(BPO & ITO)

    Where Are We Today

    The following processes have transitioned and are in a

    productive state with a primary offshore supplier

    20 Proprietary and Confidential

    Virtual Expertise

    Security & PrivacyAudit

    Corporate RelationsFinance

    Human ResourcesImagingLegal

    Technology

    Business Strategy &Opportunity Evaluation

    Offshoring Policies &Procedures

    Global Research& Trending

    IT SolutionsVendor

    Management

    EnterpriseMeasurement &

    Vendor Evaluation

    Due Diligence &Transition Support

    Enterprise Sourcing Governance

    Business Unit Governance

    Performance

    Evaluation &Reporting

    ProcessOpportunity

    Assessments

    Education & Training

    SystemsChange

    Management

    Transition VendorEngagement

    ProcessChange

    Management& Compliance

    Operations Governance Leadership

    Service Delivery Organization Retained Organization

    Where Are We Today

    Enterprise and Operational Governance Models established

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    Enterprise Risksowned by Procurement

    Operational Risksshared ownershipProcurement/Business Units

    Identification and mitigation of risk is another key role in the

    offshoring strategy; examples include:

    Country RisksCountry Risks Economic Political Legal and Regulatory Resource Availability Business Interruption Concentration TechnologyInfrastructure

    Supplier RisksSupplier Risks Supplier Performance Concentration Supplier Default TechnologyInfrastructure Price (fluctuations &right price)

    Process RisksProcess Risks Communication Supplier Performance Retained Organization Concentration Supplier Default Operational Compliance Regulatory Compliance Privacy andConfidentiality Intellectual Capital Transactional Data andProcess Technology Infrastructure Systems and DataIntegration Brand Image Employee/AgentSatisfaction Accounting and Reporting

    Examples of Mitigation Options: continuous monitoring limitation on countries unexpected occurrence wouldbe assessed and contingencyplans utilized

    Examples of Mitigation Options: monitor supplier performance Business Review Meetings withenterprise view develop contingency plans monitor distribution of business

    through SPM infrastructure guidelines inplace utilize contingency plan ordevelop a sourcing strategy toreplace supplier

    Examples of MitigationOptions: contract provisions day-to-day supplierinteraction and oversighton process performanceand improvement guidelines on technicalinfrastructure Enterprise reporting work through processimprovements to resolveopen issues monitor supplierprogress and providefeedback negotiate contract

    changes contingency plan orsourcing strategy toreplace supplier

    Sourcing Risks & Mitigations

    22 Proprietary and Confidential

    Where Are We Today

    Lessons learned have been translated into best practices which areleveraged across the sourcing life cycle

    Utilize the RFI/RFPprocess; even withinlimited supplier poolto identify best fit

    Scoring Processneeds to include keystakeholders, leadersand process leads

    Supplier needs tofocus on the "how

    Allstate determinesthe "what

    This period of time isTHEtime todetermine if you areable to easily interactwith a potential

    vendor's leadership Make certain to

    choose a group orteam of individualsthat you can workwith!

    Visit potentialvendorsoffshore to createalignment andvisually reinforcecapabilities

    Budget for sitevisits build intobusiness case

    Understand contractcosts: Transition vs.Steady State,provisions for missedor extended milestonesand technology

    Build flexibility intothe contract toaccommodate changesin business direction,strategies, technology,process and volume

    Communicatecontract details to allparties and mgmt sets expectations

    Know how to leverage

    the contract; exitclauses, businessresumption and SLAs /milestones

    Make sure toaddresstime zoneuniqueness

    Ensure leadership isengaged

    Establish clear projectteam roles andresponsibilities

    Create a toll gateddelivery plan

    Understanding,agreement andcommunication oftransition plan

    Detailed skillrequirements foroffshore and staffing

    Understanding ofvolume f luctuationsand the impact to

    staffing/capacity Benchmarking of

    Service Levels

    Test and ensuretechnology readinessat offshore location

    Utilize SupplierPerformanceManagement Process

    Setting up governanceneeds to be viewed asan investment early inthe process

    Manage daily serviceexpectationscommunicating on aweekly/monthly basis

    Continually utilize SPSto ensure the contractis updated as needed

    as processes changeit is imperative that yourcontract reflects those

    changes Articulate theresponsibilities of theoperationalgovernance team andretained roles

    Clearly define theEnd State

    Conduct full processreview & opportunityassessments

    Dont outsourcebroken processes

    Create clear anddetailed statements ofwork (SOWs):

    Start small and pilotthe process

    Establish a dedicatedsourcing team

    Dont do it all at once create a 3-year planwith rolling waves

    Establish retainedorganization &governance modelupfront

    Develop a solidbusiness case

    StrategyStrategySourcing Action

    Plan

    Sourcing ActionPlan

    Primary SupplierSelection

    Primary SupplierSelection

    ContractNegotiations

    ContractNegotiations Transition

    Transition SourcingManagement

    SourcingManagement

    Communication & Change Management- Regular and frequent communications Open communication early and candidly, - Determine business unit readiness, - Assess training needs:

    Cultural & Vendor/Relationship Management Training, - Assess capacity for change, Create a communication/cha nge management strategy withdedicated resources, Make sure employees know the whats in it for me

    Communication & Change Management- Regular and frequent communications Open communication early and candidly, - Determine business unit readiness, - Assess training needs:

    Cultural & Vendor/Relationship Management Training, - Assess capacity for change, Create a communication/cha nge management strategy withdedicated resources, Make sure employees know the whats in it for me

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    Other benefits achieved:

    Improved quality, increased efficiencies and enhanced customer servicethrough measures and service level agreements

    Improved risk management

    Allow Allstate to invest and focus on its core competencies

    Attract and retain critical skills and talents

    Provide opportunities for Allstate employees to expand or retool their skillsets

    Provide access to a talented global workforce

    Enhance customer service

    Lead to innovation On average steady state hasbeen achieved within 6 monthsand financial benefits average25-35%

    Where Are We Today

    As processes achieve a productive state, they are

    delivering the benefits projected in the business cases

    Whats Next

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    Continuous Strategicchange while Outsourcing

    Process Improvementwhile Outsourcing

    Cost Reduction

    Continue to build existing relationships toward Business Transformation;

    enabling greater return on investment and additional benefits

    Whats Next

    ReturnonInvestment

    We are here

    ProcessChange

    Focus on core business

    Increase flexibility/adaptquickly

    Reduce barriers to change

    Innovate, improve, transformprocesses

    Speed time to benefits

    Improve decision support

    Reduce costs

    Benefits

    26 Proprietary and Confidential

    Drive toward Business Transformation

    Continue to develop outsourcing opportunities

    Leverage Best Practices

    Ensure that Governance is in place across the entireorganization

    Continue to monitor industry trends/dynamics (next country,currency, etc.)

    Whats Next

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    Questions ???