Upload
abner-jones
View
212
Download
0
Embed Size (px)
Citation preview
2008 MEDIA KIT
The World's Largest Provider of Private Air Terminal Signage
OVERVIEW
CUT THROUGH THE CLUTTER, REACH THE SUPER RICH
In today’s overcrowded media world with consumers always on the move, luxury brands are finding it more difficult than ever to truly target an elite affluent audience. Today, Luxus Networks offers a solution: Reach the Super Rich in their own world: the world of private jet travel. Private air travel ranks among the top growth industries in the world today. Passenger numbers have more than tripled in the past 10 years, and the FAA predicts that private jet travel will increase 300% in the next 10 years.
Today, high net worth individuals - executives, entrepreneurs, celebrities, athletes, diplomats, etc. – are flying private for both business and pleasure. They have become accustomed to an elite flying experience in place of the stress and aggravation which are now associated with commercial air travel.
As the upswing in private jet travel continues, the Luxus Network is at the forefront of marketing products and services to the ultra-high net worth consumer. The Luxus Network boasts the world’s largest inventory of static and digital advertising space in private jet terminals (FBO’s) in North America.
STAND OUT, STAND ALONE and LEAVE YOUR COMPETITION BEHIND
Luxus has partnered with FBO’s in top markets to create static advertising displays in the form of oversized backlit Duratrans placed in key locations which provide maximum exposure to private jet travelers as they enter the FBO before boarding their jet. This high visibility marketing means your advertisement cannot be missed – it is a 100 percent guarantee your brand will reach these top spenders.
To complement the static signage, Luxus has also established a digital network displaying luxury brand advertisements on 50-inch LCD screens. Additional opportunities such as catalog placement or product displays in terminal lounges, combined with a static and digital program, allow advertisers to have a tremendous impact on this hard-to-reach high net worth audience.
The Luxus Network is currently found in over 100 locations, covering the cities throughout the US with significant private jet movements. This broad yet focused coverage allows brands to “super-target” the super rich on a regional basis, in order to promote store openings in key markets, launch new products in a specific city, and benefit from the jet traffic surrounding VIP events.
LUXUS AUDIENCE
LUXUS AUDIENCE:
C-Level ExecutivesEntrepreneursBusiness OwnersFortune 500 Senior ManagementDiplomatsPoliticiansCelebritiesProfessional AthletesTheir Families and Friends
DEMOGRAPHICS:
Median Age: 41Male / Female: 60 / 40Median Household Income: $2.28 MillionAverage Household Income: $5.3 MillionOwn 2+ Residences: 82%Own 3+ Residences: 36%Median Value of Residence: $2.1 MillionOwn Luxury Automobiles: 91%
SPENDING POWER: (Avg. spent in past 12 months)
Fine Art: $1,746,000Home / Electronics: $ 542,000Yacht Rentals: $ 404,000Jewelry: $ 248,000Luxury Cars: $ 226,000Events at Hotels / Resorts: $ 224,000Hotels / Resorts for Leisure: $ 157,000Watches: $ 147,000Fashion / Accessories: $ 117,000Spas: $ 107,000Wine / Spirits: $ 29,000
Source: Prince & Associates, 2006, 2007
STATIC OPTIONS
CONCEPT: High-quality backlit displays in various sizes are placed in high-traffic locations inside the private jet terminal to ensure you capture the attention of the private jet traveler. Each placement is in a “must see” position, and limited advertising creates exclusivity and impact.
TIMING:Static Displays are offered in 4-week increments, running on a Monday – Sunday schedule.
CREATIVE:Interior Backlit Duratrans (most common size: 40” x 60”, vertical and horizontal)
ADDITIONAL OPTIONS:• Interior Banner Displays • Tarmac Shuttle Signage • Interior Oversized Cling Wraps• Exterior Oversized Wallscapes• Heliport Tarmacs
Each FBO location has its own set of static opportunities. Please refer to separate sheet for details.
DIGITAL NETWORK
CONCEPT: 50-inch LCD monitors dedicated to Luxus Network Programming, airing advertisements and sponsored content from luxury brands.Monitors are placed in passenger lounges for maximum exposure as travelers wait to board their jets / helicopters.
TIMING and INVESTMENT: Luxus Digital opportunities are offered in four-week blocks, sold in 5-minute increments per hour. For $2,500 you get 35 hours of exposure (2100 minutes) and each 30 second spot costs a mere $1.68!
CHOICE OF CREATIVE OPTIONS:• Full-Screen Creative• Static Print Image• Slideshow of Multiple Print Images• MPEG Video
CREATIVE VERSATILITY:• Customize images and videos for each market • Rotate and update materials throughout flight schedule
TIMING OPTIONS:• 10-Second Creative – will air 30x every hour (every 2 minutes!)• 15-Second Creative – will air 20x every hour (every 3 minutes!)• 30-Second Creative – will air 10x every hour (every 6 minutes!)• 60-Second Creative – will air 5x every hour (every 12 minutes!)• Long-form videos (home tours, product demos, fashion shows)
MARKET COVERAGE
ARKANSAS Fayetteville
ALASKA Anchorage
ARIZONA Phoenix Tucson
CALIFORNIA Burbank Hayward/San Francisco L.A./Hawthorne Long Beach Monterey Orange County Palm Springs Santa Ana Santa Monica Stockton Victorville
The Luxus Network offers a combination of Static and Digital opportunities in 100 locations in the following markets:
COLORADO Aspen
CONNETICUT Bridgeport Hartford
FLORIDA Boca Raton Ft Lauderdale Orlando St. Augustine Stuart West Palm Beach
GEORGIA Atlanta
ILLINOIS Chicago
KANSAS Topeka
KENTUCKY Louisville
LOUISIANA New Orleans
MASSACHUSETTS Bedford/Boston
MICHIGAN Pontiac
MINNESOTA St. Paul
MISSOURI St. Louis/Cahokia
MISSISSIPPI Gulfport
NORTH CAROLINA Asheville
NEW JERSEY Teterboro
NEVADA Las Vegas
NEW YORK Albany Farmingdale E. 34th St. Heliport La Guardia White Plains
OHIO Cincinnati Cleveland Columbus
OKLAHOMA Oklahoma City
PENNSYLVANIA Philadelphia Pittsburgh
TEXAS Austin Dallas Fort Worth Houston San Antonio
UTAH Provo Salt Lake City
WISCONSIN Waukesha
CANADA Toronto Vancouver PUERTO RICO San Juan
ADDITIONAL OPPORTUNITIES
In addition to static signage and digital network opportunities, Luxus Network Advertisers may choose to create a unique partnership that reinforces the marketing message of a particular brand to private jet travelers.
Opportunities include:
• Distribution of catalogs / look books in FBO passenger lounges• Product displays on mannequins or in vitrines• Informal modeling of fashion and accessories during heavy traffic periods• Beverage pouring and sampling opportunities• Furniture displays in passenger lounges• Demonstrations of electronic / stereo / home theater systems• Automotive displays / shuttles to and from jets and FBOs
ADVERTISE AT EVENTS
As many high profile events involve a high volume of private jet traffic, special advertising opportunities will be available to luxury advertisers.
A sample of events includes:
SPORTS
The Super Bowl Tampa, FL (February 2009)The World Series TBD (October 2008)The NBA Championship TBD (June 2008)The NBA All Star Game Phoenix, AZ (February, 2008)NCAA Bowl Games TBD (Dec 2008-Jan 2009)NCAA Basketball Final 4 San Antonio, TX (April 2008)US Open – Tennis New York, (August-Sept 2008)The PGA Championship Oakland Hills, MI (August, 2008)The Ryder Cup Louisville, KY (September, 2008)The Concours d’Elegance Monterey, CA (August, 2008)Kentucky Derby Louisville, KY (May, 2008)Belmont Stakes Elmont, NY (June, 2008)
ENTERTAINMENT
The Academy Awards Hollywood, CA (February, 2009)The Emmy Awards Hollywood, CA (September, 2008)The Golden Globes Hollywood, CA (January, 2009)The Grammy Awards Hollywood, CA (February, 2009)Sundance Film Festival Park City, UT (January, 2009)Palm Beach Boat Show Palm Beach, FL (March, 2008)Fort Lauderdale Boat Show Fort Lauderdale, FL (October, 2008)
CONTACT US
LUXUS NETWORKS801 Second AvenueNew York, NY 10017Phone: 212.986.5100Fax: 212.883.1244www.luxusdn.com
For Sales Information, Please contact Kimaada LeGendre at 646.658.7559Email: [email protected]