2008 IHP Annual Report

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    annual report

    A Knowledge Translaton Initatve

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    ACTION

    OUR PRIMARY MISSION: to translate public health

    research into evidence-based policies and

    programs to enhance the health of communies.

    A Knowledge Translation Initiative

    Copyright 2009 Research Into Action, Institute for Health Policy, The University of Texas School of Public Health.

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    TABLE OF CONTENTS

    Executive Summ ary

    How I t All Began

    Developing a New Model

    Mapping the Evidence

    Active Bodies, Active Minds

    SBI RT Expert Analysis

    World 2.0

    I dentifying the Health of Houston

    What Weve Accomplished

    What W e Will Accomplish

    Societal Benefit s

    Appendices

    5

    8

    10

    14

    17

    20

    23

    26

    29

    32

    35

    39

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    Executive Summary

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    A Knowledge Translation InitiativeResearch Into Action

    Executive Summary

    How It All Began Through a gener-

    ous gif from the ExxonMobil Foun-

    daon, the Instute for Health Policy

    at the University of Texas School of

    Public Health was able to formalize a

    commitment to its KT efforts via a new

    iniave, Research Into Acon (RIA).

    This project developed and launched

    an innovave KT model, tested it with

    two research projects from the School

    ofPublic Health, and plans to serve as

    a catalyst for policy-relevant research

    and as a broker for faculty opportuni-

    es to inform current policy debates.

    Developing a New Model Much of

    the exisng literature on KT is spread

    widely across different disciplines and

    ofen lacks explicit direcon on how to

    conduct successful translaons. The

    RIA team reviewed this literature and

    idenfied a set of best pracces in

    the field. RIA then developed a unique

    model for KT that prescribes different

    levels of effort and acvity based on

    the perceived gaps between research-

    er and user. This departure from the

    classic model is an advance in the con-

    ceptualizaon of the KT process.

    Mapping the Evidence To support

    KT, a broad array of directly relevant

    supporng evidence must be assem-

    bled. The RIA team used evidence

    mapping to accomplish this. Evi-

    dence maps can be created that

    display general results and clus-

    ters of evidence in a way that best

    summarize the findings. The team

    weighs the evidence by mapping

    published study results to answer

    specific quesons about the central

    topic under consideraon.

    Actve Bodies, Actve Minds One

    of the IHPs first two research proj-

    ects was PASS & CATCH, which

    draws a correlaon between physi-

    cal acvity and improved academic

    achievement. Working with the

    principal invesgator, the RIA team

    developed advocacy and presen-

    taon materials that explain the

    results to public audiences, and

    reached out to the U.S. Centers for

    Disease Control & Prevenon (CDC)

    for support. The CDC expressed

    interest in collaborang with us in

    the naonal distribuon of these

    results, once the study is published.

    SBIRT-Expert Analysis SBIRT is a

    program mandated for use in alllevel I trauma centers. Doctors and

    other medical personnel are re-

    quired to screen accident paents

    for signs of substance abuse. If the

    paents are found to be under the

    his Research Into Acon (RIA) annual report summarizes the acvies of the RIA

    knowledge translaon (KT) iniave, based in the Instute for Health Policy at The

    University of Texas School ofPublic Health. It is organized into 10 secons with

    eight appendices. For your convenience, we provide a brief summary.

    T

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    A Knowledge Translation Initiative

    Research Into Action

    influence, medical professionals will either con-

    duct a brief intervenon or refer them to facilies

    where they can receive treatment. RIA focused

    on Harris Countys level III and level IV trauma

    centers (which are not required to provide SBIRT

    services), translang the exisng evidence on pro-

    gram effecveness and providing resource links

    and opons to assist in the adopon decision.

    World 2.0 As the IHP and the RIA team delved

    further into KT, it became clear that there was no

    central repository for KT informaon on the Inter-

    net. With that in mind, the RIA team launched a

    second major iniave developing a Web portal

    that would be a one-stop-shop for all KT-related

    public health informaon.

    What Weve Accomplished During its first full

    year of acvity, RIA has:

    What We Will Accomplish In

    2009, we will be evaluang our

    first two projects, as well as se-

    lecng two new projects for our

    second year.RIA also ancipates

    the compleon of two major

    Web iniaves by mid-summer

    the KT Web portal and the

    completely renovated IHP/RIAWeb pages will be unveiled.

    These Internet iniaves will

    substanally raise the public

    profile of the IHP and RIA.

    Benefit to Society Our fore-

    most goal is to have effecve KT

    become the norm. We hope to

    set a standard that is adopted

    widely in public health research

    and pracce. Our translaon

    ofPASS & CATCH findings con-

    nects us to naonal efforts onobesity prevenon and the

    pressing need to address the

    obesity epidemic. Likewise, our

    efforts promong the adopon

    of SBIRT, a program proven to

    reduce injury and substance

    abuse, can have an impact on

    thousands of lives a year.

    Developed the axial model of KT

    Developed the three-level project selecon

    matrix

    Conducted several user surveys to create a

    foundaon for current and future research

    Conducted its first two KT projects PASS &

    CATCH and SBIRT

    Completed the specificaon of a

    comprehensive Web-based KT portal

    Met its matching requirements for next year

    through a gif to the IHP from the Houston

    Endowment

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    How It All Began

    The Institute or

    Health Policy

    Knowledge Translatio

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    A Knowledge Translation Initiative

    Research Into Action

    How It All Began

    With a generous gif from the ExxonMo-

    bil Foundaon, the IHP was able to ex-

    tend its commitment to KT with a new

    program iniave called Research Into

    Acon (RIA). The RIAs primary mission

    is to translate public health research into

    evidence-based policies and programs to

    enhance the health of communies.

    This concept of translang research into

    useful acon can be traced to the

    agricultural extension services at the be-

    ginning of the 20th century. Applying this

    concept to medicine, nursing, and pub-

    lic health is relavely new in the United

    States, but it is already an established

    pracce in Europe and Canada.

    The IHP is devoted to raising awareness

    of KT in the United States, and using it to

    bring research from the pages of peer-

    reviewed journals to those who can use

    and benefit from it the most.

    At the IHP, the pracce of KT is carried

    out through the Research Into Acon

    (RIA) iniave. Using a KT model de-

    signed by the staff, the RIA is dedicated to

    sharing informaon and best pracces to

    advance the field of KT. Typically

    that is accomplished by choos-

    ing specific research projects and

    working with the principal inves-

    gators to share their findings with

    targeted populaons.

    The RIA conducts systemac re-

    views and translaons of scienfic

    content and disseminaon of re-

    sults through a number of com-

    municaon channels, including

    the media, scholarly arcles, and

    presentaons at conferences.

    The IHP also plans to serve as a

    catalyst for policy-relevant re-

    search and brokering opportuni-

    es for faculty to apply their ex-

    perse to inform current policy

    debates. In addion, specialized

    training and educaon in policy

    analysis, design and development

    is currently being offered as a part

    of the graduate-level curriculum

    here at the UT School of Public

    Health.

    he Instute for Health Policy (IHP) was established at The University of Texas

    School ofPublic Health to assist researchers throughout the UT Health Science

    Center in translang their technical findings into usable advice for program

    administrators and praccal recommendaons for health policymakers. This

    pracce is commonly referred to as knowledge translaon, and is ofen

    referred to as simply KT.

    T

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    RIAs Latest Thinking

    Developing a New

    Model

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    A Knowledge Translation Initiative

    Research Into Action

    uch of the exisng literature on KT is

    spread widely across different disciplines

    and ofen lacks explicit direcon on how

    to conduct successful translaons. The RIA

    team reviewed this literature and idenfied

    a set of best pracces in the field.

    Success appears to depend upon what in-

    formaon gets exchanged, when, by whom,

    and through what kind of media.

    The RIA teams task was to think beyond

    the classic KT model, which is based on a

    simple communicaon cycle with feed-

    back. Many groups have devised KT mod-

    els which describe theorecal processes, or

    which aempt to describe communicaon

    processes afer the fact.

    RIA developed a unique model for KT that

    allows for varying degrees of readiness on

    the part of the user, or gaps between the

    user and researcher of varying size and

    complexity.

    The RIA model prescribes different levels of

    effort and acvity based on the perceived

    gaps. This departure from the classic model

    represents an advance in the conceptual-

    izaon of the KT process. An abstract de-

    tailing this model has been submied to

    the third Naonal Conference on Health

    Communicaons, Markeng and Media,

    sponsored by the U.S. Centers for Disease

    Control and Prevenon. We also parci-

    pated in last years conference, presenng

    material from our audit of KT Web sites and

    user survey.

    The graphic on the opposite page illustrates

    the RIA teams current thinking on this pro-

    acve model of KT.

    As demonstrated in the models spectrum

    of encounters, researchers and end-users

    (be they policy-makers, administrators,

    health professionals or the general public),

    depending on their placement on the spec-

    trum, will have varying degrees of conver-

    gence on the topic being disseminated. This

    represents RIAs latest thinking, and conn-

    ues to be refined.

    Developing a New Model

    M

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    A Knowledge Translation InitiativeResearch Into Action

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    The Axial Model or KT Research

    and Development

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    A Knowledge Translation Initiative

    Research Into Action

    Analysis

    Review all material

    Meet with principal investigator

    and staf

    Second round o targeted

    evidence mapping

    Translation

    Develop broad expertise on

    potential users

    Translate scientic ndings into

    actionable messages

    Frame key messages to meet

    users needs

    Speciy Relevant Forms o

    Communication

    Inventory targets and tactics

    Match tactics to a media plan

    Review Model Elements

    Evaluate e cacy o initial

    analysis, translation, and

    tactic selection

    Execution

    Create timeline

    Set budget

    Products/Reporting

    Develop communications

    materials

    Direct user interaction

    Interactions with media

    Interactions with intermediary

    organizations

    Evaluation

    Design evaluation measures

    Track implementation and user

    uptake

    Final report

    To simplify the process of planning for KT efforts,

    RIA staffcreated a comprehensive list of projects

    and acvies derived from the best pracces

    compiled from all sources. This comprehensive

    list is intended to funcon like a clinical algo-

    rithm, allowing staff to plug in the appropriate

    acvies based on the scenario idenfied by the

    model. This chart illustrates a sampling of the ac-vies and the categories they fall under.

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    Mapping the Evidence

    A Systematic Approach

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    A Knowledge Translation Initiative

    Research Into Action

    he RIA project began in the fall of 2007.

    At the outset, staff produced a mission

    statement and logo, a revised logic model,

    and a set of operaonal objecves to guide

    implementaon.

    Staff also created a systemac screening

    process to guide the choice of research

    findings for translaon. The projects

    focus was on research completed at the UT

    School ofPublic Health in the prior three

    years.

    An outline of our screening process is

    shown in Appendix A.

    To accomplish the selecon task, an exhaus-

    ve inventory of studies was completed, a

    custom database to organize the applica-

    on of the screening criteria was designed,

    and a weight-of-evidence assessment from

    the published scienfic literature was com-

    pleted on the final set of candidate studies.

    The assessors used 15 criteria to screen

    144 research studies over the course of

    three rounds. From this, a set of 10 candi-

    date studies were idenfied. Afer further

    invesgaon, these 10 were then narrowed

    down to three. The staff then conducted

    a full weight-of-evidence assessment on

    these three studies.

    RIA staff found that no single study had significant enough re-

    sults to stand alone. This is frequently the case; progress in pub-

    lic health is made in small increments. For the purpose of creat-

    ing a persuasive case for KT, a broad array of directly relevant

    supporng evidence must be assembled. How is this done? The

    IHP uses a tool called evidence mapping.

    An example of our evidence mapping appears in Appendix B.

    Evidence maps can be created that display general results and

    clusters of evidence in a way that best summarize the find-

    ings. Evidence mapping begins with a search of the research

    literature for previous systemac reviews. If the literature has

    already been synthesized in a systemac review, it is then up-

    dated with more recent research or search terms are modified

    to widen the breadth of review.

    Next, the team weighs the evidence by mapping published study

    results to answer specific quesons, for example:

    Descriptive questions What clinical contexts have been

    investigated? What are the diferent types o interventions

    studied in the population o interest?

    Outcome questions How efective was the interven-

    tion? What is the efectiveness o intervention on special

    populations?

    PICO Principle Population (who), Intervention (what),

    Compared to, and Outcome (consequences/efective-

    ness). For example, in [X] population, did [Y] treatment,

    compared to none or little [W] treatment, reduce/

    increase [Z] outcome?

    Mapping the Evidence

    T

    Adopted from Evidence Mapping Systemac Review, and Meta-

    Analysis, Patricia Mullen, Dr. PH.

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    A Knowledge Translation InitiativeResearch Into Action

    Next, the group determines selecon criteria

    (both inclusion and exclusion) for studies; con-

    ducts a document search; and develops a strat-

    egy for capturing relevant study characteriscs,

    such as:

    Search strategy

    Report identifcation author, title, jour-

    nal or other pub. type, publication date

    Population

    Program or treatment

    Setting, time

    Study design/methods/quality rating

    Outcome measures

    Applicability to dierent populations

    and settings

    An example of our project selecon matrix can

    be found in Appendix B.

    Using this systemac approach, the IHP staff is

    able to take large amounts of data and turn it

    into praccal, useful informaon.

    Two of the studies that were subjected to evi-

    dence mapping were finally selected for trans-

    laon. One was a physical acvity supplement

    to the coordinated approach to child health

    (CATCH) program, and the other concerned

    screening and brief intervenon during emer-

    gency care.

    The next months involved translang content

    into aconable messages, building a network

    of collaborators for disseminaon, and engag-

    ing policymakers as potenal users of these

    results.

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    Active Bodies,

    Active Minds

    Boosting Academic

    Achievement

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    A Knowledge Translation InitiativeResearch Into Action

    ne of the IHPsfirst two research projects

    was PASS & CATCH, which draws a correla-

    on between physical acvity and improved

    academic achievement.

    Dr. Nancy Murray, the principal invesgator,

    has gone further than other researchers by

    focusing on how teachers can use physicalacvity in the classroom as a teaching aid

    and demonstrang the benefits of physical

    acvity for poorly adapng students.

    The IHP staff, with input from Dr. Murray,

    developed a variety of collateral materials

    for PASS & CATCH. These were (and are)

    used at conferences, public meengs, and

    other gatherings to spread the word about

    PASS & CATCH.

    As a first step in the KT efforts on behalf of

    the PASS & CATCH pilot project, the IHP de-

    veloped and began distribuon of an advo-

    cacy flyer highlighng the posive results of

    the PASS & CATCH research.

    A copy of the flyer is available in Appendix C.

    The flyer is designed to transmit the rel-

    evant research to interested lay people like

    teachers, principals, school district adminis-

    trators, and parents. It features not only the

    PASS & CATCH research, but also related re-

    search on the beneficial effects of increased

    physical acvity in the classroom. This ad-

    vocacy flyer has already been used several

    mes by Dr. Murray in her presentaons,

    and she reports a very posive response.

    A revised version of this advocacy flyer,

    targeted to legislators and policymakers,

    is being developed. The revised flyer more

    strongly emphasizes the cumulave impact

    of research into the beneficial effects of

    classroom physical acvity, and accentuates

    the relaonship between physical acvity

    and improved academic performance.

    This version of the flyer clearly calls for ac-

    on on the part of the intended audience,

    in the form of policy and funding changes.

    The RIA staffalso worked with Dr.Murray to

    develop a PowerPoint presentaon suitable

    for use at various school district and School

    Health Advisory Council meengs, as well

    as other educaon-focused audiences.

    Active Bodies, Active Minds

    O

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    A Knowledge Translation Initiative

    Research Into Action

    RIA staffhas reached out to interested par-

    es at the Centers for Disease Control on

    behalf of PASS & CATCH. The CDC would

    support implementaon of a naonal dis-

    seminaon effort in support of PASS &

    CATCH, once the findings are published.

    In addion, the RIA staff is currently com-pleng a stand-alone PowerPoint presen-

    taon that details the correlaon between

    physical acvity and academic achievement.

    Leading up to the conclusion of the PASS &

    CATCH project, the IHP plans to work with

    Dr. Murray to develop an evaluaon tool for

    the presentaon; schedule more presenta-

    ons to groups of decision makers and other

    influenal people in school curricula; and

    work with her on perfecng her presenta-

    on skills.

    The goal is to complete all pending PASS

    & CATCH support acvies by June 2009,

    conngent on the U.S. Centers for Disease

    Control and Prevenons collaboraon in a

    naonal media campaign.

    The implicaons of successful KT of this re-

    search are manifold. Dr. Murrays research

    indicates that poorly adapng children, in

    parcular, benefit from increased physical

    acvity.

    Her PASS & CATCH study, and the rapidly ac-

    cumulang supporng evidence, all point toimproved academic, social, classroom man-

    agement, and producvity outcomes from

    increased physical acvity.

    While this KT project focused on academic

    outcomes, the results have the side ben-

    efit of lending further support to the bale

    against childhood obesity, which is a bur-

    geoning epidemic in the United States.

    An example of communicaons material

    developed for the disseminaon ofPASS &

    CATCH findings appears in Appendix C.

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    SBIRT - Expert Analysis

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    A Knowledge Translation Initiative

    Research Into Action

    SBIRT - Expert Analysis

    he second research project for RIAs inial

    year was Screening, Brief Intervenon and

    Referral to Treatment (SBIRT).

    SBIRT is a program mandated for use in all

    level I trauma centers. Doctors and other

    medical personnel are required to screen

    accident paents for signs of substanceabuse (level II trauma centers are required

    to have a screening component only). If the

    paents are found to be under the influ-

    ence, the issue is discussed with them and

    the medical professionals will either con-

    duct a brief intervenon or refer them to

    facilies where they can receive treatment.

    RIA decided to focus its efforts on Houston-

    area level III and level IV trauma centers,

    which are not required to provide SBIRT

    services, to translate the exisng evidence

    on program effecveness, provide resource

    links and opons to assist in the adopon

    decision.

    RIA, working with an external expert, Dr.

    Larry Genlello, developed a survey for area

    trauma centers regarding the barriers to the

    adopon ofSBIRT. Dr. Genlello is one of

    the leaders in the SBIRT field.

    The survey was administered online and was

    completed by either trauma program manag-

    ers or coordinators. Nine of the 11 level III and

    IV trauma centers in Harris County responded.

    The team soon found that the level III and level

    IV trauma centers in the Houston area did not

    have the comprehensive framework in place tosupport the SBIRT iniave, through no fault of

    their own. Resources are ght, and as a result

    many of the smaller hospitals do not have the

    tools necessary to run an effecve SBIRT pro-

    gram.

    Only three trauma centers reported providing

    paents with alcohol/drug abuse counseling.

    However, a majority of respondents thought

    that between 15-30 percent of their paents

    would be posive for alcohol and drug use if

    tested, and more than 10 percent would be

    re-admied for re-injury in the next five years.

    With most centers adming between 500-

    3,000 paents annually, 10 percent of paents

    would be a large number of re-admiances.

    Also, a majority of respondents believed that

    alcohol/drug abuse was a significant burden,

    and that their paents would benefit from

    T

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    A Knowledge Translation InitiativeResearch Into Action

    having an alcohol intervenon. Six organi-

    zaons were interested in a presentaon

    of the effecveness and cost savings of the

    SBIRT program, providing the RIA an oppor-

    tunity to improve the care provided to pa-

    ents in level III and level IV trauma centers

    in Houston.

    Now that the survey is complete, the data is

    being analyzed by IHP personnel and shared

    with outside experts in the field. Using the

    informaon gathered in the survey and its

    own environmental assessment, RIA staff

    will present the results to an upcoming

    meeng of the Harris County Regional Advi-

    sory Council on Trauma.

    The staff will also develop a portolio of

    communicaons materials idenfying

    the most likely obstacles in developing an

    SBIRT program and how they can be over-

    come basically an expansive toolkit

    that will provide these hospitals with the

    informaon and strategies necessary to

    implement their own SBIRT protocol. Thiswill be presented to level III and level IV

    trauma program managers/coordinators

    throughout the Houston area by the end of

    April, 2009.

    Addionally, the RIA plans to release the

    survey results to the media and acvely

    pursue media coverage of the issue.

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    World 2.0

    Web Site Re-design

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    A Knowledge Translation InitiativeResearch Into Action

    World 2.0

    s the IHP and the RIA team delved further

    into knowledge transfer, it became clear

    that there was no central repository for KT

    informaon no search engine, Web portal,

    or comprehensive Web site where KT pro-

    fessionals and others could go to find out

    the latest news and informaon, and con-

    nect with other KT professionals.

    With that in mind, the RIA team launched a

    second major iniave developing a Web

    portal that would be a one-stop-shop for all

    KT public health informaon.

    To accomplish this, the team first conducted

    an audit and in-depth assessment of all KT-

    related sites using mulple keywords and

    three different search engines.

    Next, the team created and conducted a

    survey of potenal users that would pin-

    point what features people are looking for

    in a KT Web portal, and how they currently

    use the Web to conduct research, establish

    networks, and disseminate scholarly and

    technical informaon.

    An example of the Web audit appears in

    Appendix D.

    As menoned earlier, these results were

    analyzed and presented at last years CDC

    Health Communicaons Conference. Afer

    the conference, the IHP staffsent the survey

    to hundreds of conference aendees asking

    for their input, as well.

    The results were striking. More than 70 per-

    cent of all respondents indicated that they

    use the Internet regularly to track down KT

    informaon, but they also indicated dissat-

    isfacon with the amount of informaon

    available and the ease of locang it.

    A

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    A Knowledge Translation Initiative

    Research Into Action

    The findings of the user survey appear in

    Appendix E.

    Using the survey results and the teams own

    research, they developed a blueprint for a

    comprehensive Web portal dedicated to

    knowledge transfer. The IHP envisions the

    site as a central repository for all things KTrelated. It will include a glossary of terms,

    best pracces, links to relevant instuons

    and the latest KT arcles and research, a cal-

    endar of events, an electronic bibliography,

    current KT funding sources, and areas for

    user comments.

    An outline of the Web portal appears in

    Appendix F.

    The staff created a request for proposal,

    which was sent out to potenal vendors.

    Bids were submied for consideraon by

    six companies interested in developing the

    Web portal. These bids are currently under-

    going a careful review, as this project will

    become a cornerstone of the IHPs contri-

    buon to the world of KT. The portal will

    launch mid-summer 2009.

    At the same me, the IHP is undertaking a

    major redesign of its Web site (www.sph.

    uth.tmc.edu/ihp/). A graphic designer

    with extensive Web design experience

    was hired in March, and she is respon-sible for designing a site that takes into

    account the unique needs of the users.

    This user-friendly site, which will be main-

    tained in-house, will be implemented

    mid-summer 2009.

    The RIA is also exploring the new Web 2.0

    communicaons technologies. An IHP

    Facebook page was established in Febru-

    ary, and the use of vehicles such as Twit-

    ter are also under consideraon.

    The IHP is dedicated to using the power

    of the World Wide Web to spread the

    word about KT, and to posion itself as a

    leader in the field.

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    25

    Health o Houston

    2010 Survey

    Identiying the Health

    o Houston

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    26

    A Knowledge Translation Initiative

    Research Into Action

    Identifying the Health of Houston

    s a condion of our ExxonMobil Founda-

    on funding, the IHP has pursued matching

    funds from other sources. One significant

    iniave of ours currently being funded

    by the Houston Endowment is called the

    Health of Houston.

    One of the projects under this iniave isthe Health of Houston 2010 survey. This

    survey, the first of its kind in the greater

    Houston area, will assess the self-reported

    health of Houstonians and provide com-

    munity-level esmates of health status and

    health care needs.

    The survey will support the efforts of health

    agencies, service providers, and commu-

    nity organizaons with more accurate and

    up-to-date health informaon, and provide

    specialized analyses, topical reports, and

    training in the use of survey informaon.

    The IHP staffhas been researching the vari-

    ous groups and organizaons dedicated to

    health in the Houston area, idenfying a

    network of hundreds of potenal users of

    the report, and securing their support.

    The staff is emphasizing governmental,

    community, and stakeholder involvement

    in the survey planning, implementaon,

    and disseminaon process.

    Driving the inial development of the sur-

    vey is the queson: What do these orga-

    nizaons want to know about the health

    needs of the people they serve? Working

    directly with the groups to develop thesurvey will enable the IHP to custom-de-

    sign a survey that will be the most useful

    to its audience.

    The IHP is using this informaon to de-

    velop a comprehensive health needs

    survey of the Houston area. Results will

    be provided to the organizaons so that

    they can use it to apply for grants, target

    care based on areas of need, and develop

    policy recommendaons.

    The Health of Houston 2010 survey will

    involve 3,000-4,000 Houston households.

    It will queson the members of these

    households regarding their access to

    health care, their general health, their ex-

    periences with chronic diseases, and their

    primary health care needs.

    A

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    27

    A Knowledge Translation InitiativeResearch Into Action

    Up to this point, health organizatons have had to cobble together informa-

    ton from a variety of sources, said Jessica Tullar, Ph.D., an epidemiologist

    on the survey team. We want to connect the unknown to the known we

    want to provide people with the informaton they need about the health

    topics specific to their neighborhoods, something thats never been done

    before in a systematc way.

    The survey results are expected to be released at the beginning of 2011.

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    28

    What Weve

    Accomplished

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    29

    A Knowledge Translation InitiativeResearch Into Action

    What Weve Accomplished

    uring its first full year of acvity, RIA has

    moved from research, review, and planning,

    to the execuon of a variety of significant

    projects.

    For an overview of the RIA process, see

    Appendix G.

    First, the team developed the axial modelas a new way of conceptualizing the KT task

    and as a contribuon to the state of the art.

    The axial model describes various poten-

    al scenarios from simple to complex, and

    then prescribes appropriate taccs for ac-

    complishing the appropriate KT goals. The

    methods (taccs) are drawn from current

    pracces in social markeng, public rela-

    ons, and adversing. An exhausve list

    of these methods and their potenal targets

    was compiled for future efforts, thus reduc-

    ing planning me.

    Second, the team introduced a three-level

    tool for analyzing the suitability of research

    projects for KT the project selecon ma-

    trix. This was used to narrow down the more

    than 140 eligible research projects from the

    UT School ofPublic Health. Evidence map-

    ping could then be applied in a targeted way

    to establish the state of the science for each

    of the priority areas idenfied.

    To create a foundaon for current and fu-

    ture projects, the RIA team conducted three

    online surveys. The first was a survey of KT

    professionals on their use of the Internet for

    KT research.

    A revised version of this survey was con-

    ducted with the aendees at the 2008 Cen-

    ters for Disease Control (CDC) health mar-keng conference, adding several quesons

    on their use of social networking (Web 2.0).

    Finally, a county-wide survey of all level III

    and level IV trauma centers idenfied im-

    portant informaon about emergency room

    admissions, substance abuse, and the use of

    intervenons.

    As the first two projects (PASS & CATCH and

    SBIRT) moved forward, staffbegan a broad

    outreach program to create strategic link-

    ages not only for the two inial projects, but

    for future projects as well. Among the morethan 30 organizaons contacted so far are

    the CDC, the Canadian Instutes for Health

    Research, and the Southwest Educaonal

    Development Laboratory.

    For the PASS & CATCH project, RIA created

    an advocacy flyer and PowerPoint presenta-

    on suitable for lay audiences, and assisted

    the principal invesgator (PI) in tailoring her

    presentaon to lay audiences consisng of

    D

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    30

    A Knowledge Translation Initiative

    Research Into Action

    teachers, principals, school health profes-

    sionals, and parent volunteers. Using our

    KT model, we idenfied the PI as a product

    champion, and built the KT program around

    her fluency with the research. We are now

    idenfying and booking more presentaons

    with area independent school districts and

    School Health Advisory Councils.

    For the SBIRT project, RIA staff is now in the

    process of developing a communicaons

    portolio that will idenfy likely obstacles

    to SBIRT implementaon and potenal so-

    luons. This is a direct outcome of our sur-

    vey of level III and level IV trauma centers,

    which pinpointed the issues and obstacles

    emergency room directors and trauma

    coordinators had with SBIRT.

    The RIA project has met its matching re-

    quirements for next year via a gif to the

    IHP from the Houston Endowment for theHealth of Houston Project.

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    31

    The Future

    o the RIA

    What We Will

    Accomplish

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    32

    A Knowledge Translation Initiative

    Research Into Action

    he Research Into Acon group ancipates an extremely busy 2009. We will be

    wrapping up our two inial research projects, as well as choosing two new projects to

    focus on.

    To determine what public health topics are currently at the forefront of research, the

    staffconducted an audit of dozens of prominent public health organizaons such as

    the Centers for Disease Control, the Texas Public Health Associaon, and the Naonal

    Instutes of Health. Based on that research, the group has narrowed down the re-search paradigm to the following:

    The staffis connuing to evaluate these

    topics, and will, within the next several

    weeks, idenfy two research topics to

    focus on in the coming months.

    What We Will Accomplish

    Insurance issues

    Environmental health

    Obesity prevention initiatives, policies, etc.

    Diabetes management

    Aging and disability issues

    Alcohol abuse and proposals to lower the drinking age

    HPV vaccinationsAccess to mental health care

    Language barriers to accessing health care

    The ate and impact o evidence-based guidelines

    Meanwhile, the group ancipates the com-

    pleon of two major iniaves mid-sum-

    mer. Both the KT Web portal, the first of

    its kind, and the completely renovated IHP/

    RIA Web pages will be unveiled. These two

    T

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    33

    A Knowledge Translation InitiativeResearch Into Action

    projects are the cornerstones of the RIAs

    communicaons outreach and represent a

    huge amount ofme and effort. Each of

    these Internet iniaves will substanally

    raise the profile of the IHP and RIA, both in

    the United States and globally.

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    34

    Societal Benets

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    35

    A Knowledge Translation InitiativeResearch Into Action

    Societal Benefits

    he RIA iniave is built on the assumpon

    that the publics health can be improved

    with beer KT. This belief, supported by cur-

    rent findings in the KT literature, promotes

    the idea that research will improve health

    pracces and policy decision-making, and

    that evidence-based decision-making about

    health is superior to current pracce.

    Through our research and assessments of

    KT organizaons, the RIA has idenfied gaps

    between the opmal KT pracce and what

    is currently being done. The RIA proposes

    a beer way of conducng KT and is dedi-

    cated to sharing this model through a Web

    portal that will also create an environment

    for connued advances in the KT process.

    By engaging in KT in public health priority

    areas, we are able to address large-scale

    problems with evidence-based programs

    and policies that have proven effecve. Ourtranslaon of the PASS & CATCH research

    connects us to larger efforts on obesity pre-

    venon and the great need to address the

    obesity epidemic.

    Likewise, our efforts promong the adop-

    on ofSBIRT, a program proven to reduce

    injury and substance abuse, can have an

    impact on thousands of lives in a single

    year.

    Our foremost goal is to have effecve KT

    become the norm. We hope to set the

    standard in public health research andpracce our naons quality of life and

    economic future depend on it.

    T

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    Dr. Stephen Linder

    Interim Director

    RAS E1023

    [email protected]

    O ce: 713/500-9494

    Oluwaolakemi (Folake) AdedejiGraduate Assistant

    RAS E1003M

    [email protected]

    Desk: 713/500-9498

    Richard (Rick) Austin

    Senior Communications Specialist RIA

    RAS E1015

    [email protected]

    O ce: 713/500-9486

    Amy BeavenResearch Associate

    RAS E1021

    [email protected]

    O ce: 713/500-9409

    Larissa EstesGraduate Assistant

    RAS E1003N

    [email protected]

    Dr. Dritana MarkoFaculty Associate

    San Antonio campus

    [email protected]

    O ce: 210/562-5541

    Syed Noor

    Graduate Assistant

    RAS E1003L

    [email protected]

    Desk: 713/500-9497

    Patricia (Patty) Poole

    Executive AssistantRAS E1025

    [email protected]

    O ce: 713/500-9318

    Shannon RaspSenior Communications Specialist RIA

    RAS E1013

    [email protected]

    O ce: 713/500-9490

    Thomas (Tom) Reynolds

    Research Associate

    RAS E931

    [email protected]

    O ce: 713/500-9387

    Nickalos (Nick) RochaProgram Manager RIA

    RAS E1019

    [email protected]

    O ce: 713/500-9488

    Denise TruongGraduate Assistant

    RAS 1003J

    [email protected]

    Desk: 713/500-9480

    Dr. Jessica Tullar

    Faculty Associate

    RAS E1007

    [email protected]

    O ce: 713/500-9481

    Li YuGraphic Designer

    RAS E1003S

    [email protected]

    Desk: 713/500-9484

    The Institute or Health Policy

    The University o Texas School o Public Health

    1200 Herman Pressler

    Houston, Texas 77030

    713/500-9318

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    37

    A Knowledge Translation InitiativeResearch Into Action

    Institute

    Director

    Executive

    Assistant

    Fellowship

    Program

    Health o

    Houston

    Research

    Into Action

    Program

    Manager

    Program

    Manager

    Faculty

    Aliates

    Faculty

    Aliates

    Sr. Comm.

    Specialist

    Sr. Comm.

    Specialist

    Research

    Associate

    Research

    Associate

    Research

    Associate

    Research

    Associate

    Research

    Associate

    Faculty

    Associate

    Graphic

    Designer

    Graduate

    Assistants

    GraduateAssistants

    Graduate

    Assistants

    Interns

    Clean Air

    Project

    Decision

    Support

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    Appendices

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    Three-LevelProject ScreeningCriteria

    Appendix A

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    Three-Level Project Screening Criteria

    Introduction

    For the first two knowledge translation (KT) projects undertaken by Research Into Action A Knowledge

    Translation Initiative, the staff used a three-level, 15-step screening process to evaluate and select suitable

    projects. All current UT SPH research projects were loaded into a Microsoft Access database, which allowedeasy rating, recording, organization, and analysis of the screening results.

    The level one review contained five screening criteria; the level two review contained four screening criteria;

    and the level three review contained six criteria. For each screening round, the database presented reviewers

    with each screening criterion and an accompanying checkbox. Checking the box indicated that the reviewerfound the proposed project acceptable under that criterion. Leaving the box unchecked indicated that the

    reviewer found the proposed project unacceptable under that criterion.

    During the level one review, generally speaking, a project needed to be acceptable under all five criteria. Levelstwo and three were subject to discussion and negotiation among the reviewers if there was a substantial amount

    of disagreement as to whether a project was acceptable.

    Level One Screening Criteria

    Criteria Description

    1.1 Is the project a UT SPH project? In the first year of the RIA project, staff reviewers only consideredresearch that was based in the UT School of Public Health

    1.2 Are the research sites in-state? For ease of access and logistics, staff reviewers only considered

    research where the primary sites were within the state of Texas

    1.3 What is the political index for the

    project?

    Political index refers to the political and public sensitivity of the

    research under consideration. Research that was considered to be

    highly sensitive was ruled out. As a hypothetical example, a well-designed, well-supported study on birth control among sexually

    active teenagers; with significant results, would still be screened out

    because of the sensitivity of the subject in a highly conservative

    state like Texas

    1.4 What is the market/user/mediareceptivity to the project?

    Reviewers considered how mass media and the general public wouldview the importance of the research project under consideration. For

    example, a study on genetic markers for a pre-disposition to Type II

    diabetes would only be of interest to other geneticists; there would

    be little chance of successful knowledge translation to a broadaudience

    1.5 What is the potential health impactof the project?

    Reviewers considered the breadth of impact of the research results.For example, a study of HIV-positive Hispanic teenagers in

    economically depressed areas along the Texas-Mexico border is

    worthwhile, but the audience is self-limiting. The broader thepotential user audience, the more likely that the project would be

    kept in

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    Three-Level Project Screening Criteria

    Level Two Screening Criteria

    Criteria Description

    2.1 What is the cost of this project toour office?

    Based on the principal investigators description of the researchproject and its results, reviewers considered which modalities might

    be most appropriate for KT, and what their potential cost might be.No actual estimate of costs was entered; the reviewers indicated

    whether they thought the potential cost was acceptable

    2.2 What is the level of effort required? Reviewers considered the level of work impact on staff if the project

    under deliberation was accepted

    2.3 How simply can the issue betranslated?

    This criterion relates to the complexity of the issues raised by theresearch and how easily they might be translated to the intended

    audience. Research featuring complicated, difficult-to-comprehend

    results would be screened out

    2.4 What is the likelihood of KT

    success?

    This criterion asked the reviewer to consider the cost, level of effort,

    complexity of the issue, and the potential audiences likely

    acceptance or rejection of the research, and make a subjectivejudgment about the potential for success

    Level Three Screening Criteria

    Criteria Description

    3.1 What is the quantity and quality of

    the published evidence supporting

    this project?

    By this stage, a preliminary evidence map has been created for all of

    the research projects still under consideration, and reviewers are

    asked to judge whether or not the supporting evidence is sufficientto warrant further consideration

    3.2 How generalizable is the project? This criterion asks the reviewer to judge how broad an audience is

    affected by the project under consideration; the broader theaudience, the more likely the project will be kept in for

    consideration

    3.3 How personalizable is the project? For this criterion, the reviewer considers whether the project can bepositioned as having a personal impact on the health and well-being

    of the end-user. If its easy for the end-user to say this doesnt

    affect me, or I would never have that problem, then the project is

    likely to be screened out

    3.4 How easy will it be to evaluate ourprogress/success/failure on this

    project?

    The reviewer considers how and when milestones for progressmight be assessed, and whether there are easily definable measures

    of success or failure. If the project does not lend itself to concrete

    measurement in this regard, it is likely to be screened out3.5 Are there potential advocates/

    promoters/champions for thisproject?

    This criterion asks the reviewer to consider what, and how many,

    ancillary audiences might be supportive of the project, and whetherthey could be recruited to help support KT efforts

    3.6 What is the cost effectivenessimplication for the user on this

    project?

    For this criterion, the reviewer assesses the pocketbook impact ofthe project on the end-user. The more cost-effective the project can

    be demonstrated to be, the more likely it is to be kept in for

    consideration

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    Appendix B

    SBIRT Evidence Map

    We synthesized the results of many individual studies conducted on SBIRT and childhood physical

    activity to apply the best research evidence to our two projects. We also reviewed databases of peer-

    reviewed literature for our two topics. We then sorted articles according to established criteria and

    integrated the findings. From this, we generated a map of clustered ideas representing the multiple

    dimensions of each research question. Our maps are visual diagrams showing related concepts, aswell as differences in study populations or settings, and serve as a guide for an interventions

    applicability and effectiveness. In the case of SBIRT, we reviewed over 100 articles and categorized

    98 of them into four primary categories and 15 secondary categories. Fewer studies have been

    conducted around childrens physical activity and academic achievement, but a majority of the 27

    relevant articles we reviewed reported positive impacts on school performance.

    Topical

    Dimensions of

    98 Articles

    Assessment

    Tools

    15 Articles

    Sub-Populations

    20 Articles

    Implementation

    or Barriers

    51 Articles

    Economic

    Evaluation

    14 Articles

    SBI Effect Size

    48 Articles

    Who delivers?

    Nurses or GPs

    Screening Instrumen

    Web & Electronic

    Screening

    Elderly

    Youth, Adolescen

    College-Age, 18-2

    Ethnicity and Cultura

    Sensitivity

    Physician and

    Patient Attitudes

    Motivational

    Interviewing

    Training Requirements

    and Quality Guides

    Women and Pregnant

    Women

    Long-term and

    short-term

    In EDs, Trauma Centers and

    Primary Care

    Cost of SBIRT

    Programs

    Cost/Benefit

    Analysis for States

    Reduced Drinking and

    Reduced Visits to ED

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    Classroom Physical

    Making the

    Both reading and math scophysical activity. (Murray, et. al.and Fourth Grade Students in Texas

    San Diego, CA [Funded through Prev

    All students improve theirPASS & CATCH Fitness and Acad

    of Sports Medicine, May 30, 2008, Ind

    Disease Control and Prevention])

    Increased classroom activ(Mahar, et. al., Effects of a Classroom

    Sports and Exercise, 2006)

    Increased physical activital., Coordinated School Health Progr

    Health, 2007)

    The evidence is clear:

    Increased classroom physical activit

    help teachers improve classroommanagement, math and reading scor

    concentration and time on task, and

    their students make healthy choices

    develop healthy habits.

    Fitness + FocusFitness + Focus)Fitness + Focus)Fitness + Focusxxxx

    Time on TaskTime on TaskTime on TaskTime on Task====Better PreparedBetter PreparedBetter PreparedBetter Prepared22222222x 8x 8x 8x 8176176176176

    5(x + 2) = 255(x + 2) = 255(x + 2) = 255(x + 2) = 25[[[[5(x + 25(x + 25(x + 25(x + 2]/5]/5]/5]/5 = 25= 25= 25= 25/5/5/5/5 x + 2 = 5 x + 2x + 2 = 5 x + 2x + 2 = 5 x + 2x + 2 = 5 x + 2 ----2222 = 5= 5= 5= 5 ----2222x = 3x = 3x = 3x = 3

    *Classroom activities such as those used in tTAKE 10 program,www.take10.net.

    Physical Activity Adds UpChildren and adolescents should do 60 minutphysical activity every day to receive substantaccording to the 2008 Physical Activity Guidelpublished by the U.S. Department of Health a

    The good news is that basically any activity cdone at a moderate or vigorous intensity for atime. When combined with PE or structured r10-, 20-, or 30-minute classroom physical acticloser to the daily goal. Adding physical activitthat match their abilities will help ensure thatwith them to see both health and academic re

    A endix C

    Activity and Academic A

    ealthy Choice an Easy CThere is growing scientific evidence that shophysical activity and student success. Being a

    mind and we function better throughout the d

    administrators, teachers, and students. Teache

    years that students are more attentive, less fid

    and some can improve scholastically after ph

    recess, or after physical education. So why no

    and fun physical activity into your educationa

    es improve for poorly adapting** students whe

    , PASS & CATCH Classroom Physical Activity and Stanford

    ith Adaptive Skills Problems, American Public Health Associ

    ntion Research Center Program of Centers for Disease Contro

    ath scores when they increase their physical acmic Achievement Among Third and Fourth Grade Students in

    ianapolis, IN [Funded through the Prevention Research Center

    ity leads to significant, systematic improvemen-Based Program on Physical Activity and On-Task Behavior,

    does not take away from classroom academicms and Academic Achievement: A Systematic Review of the Lit

    can

    s,

    elp

    nd

    A Knowledge

    Institute for Health Policy

    P.O. Box 20186 Houston, TX

    **Poorly adapting students are those who score below aveskills, coping skills, and adaptation to school.

    e PASS & CATCH study are low-cost, easy to use, and immedi

    s or more of aerobicial health benefits,ines for Americansnd Human Services.

    unts, as long as it'sleast 10 minutes at acess minutes, simpleities get students

    ies that kids enjoy andou and the class stickwards.

    hievement

    oice

    s the link between

    tive stimulates the

    y. This is true for

    rs have known for

    gety, behave better,

    sical activity like

    t build movement

    l curriculum?*

    they increase their

    10 Scores Among Third

    tion, October 29, 2008,

    l and Prevention])

    ivity. (Murray, et al.,exas, American College

    Program of Centers for

    in on-task behavior.edicine and Science in

    outcomes. (Murray, et.rature, Journal of School

    ranslation Initiative

    7225 713.500.9318

    rage on measures of social

    tely available through the

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    This program lets my mind your best.PASS & CATCH student

    I also liked the game where wmultiplication tables. This gapumping.PASS & CATCH student

    I really enjoyed the activitipositive energy from the acPASS & CATCH teacher

    My students were able tothe different activities.PASS & CATCH teacher

    My students were more fo& CATCH activities.

    PASS & CATCH teacher

    PASS

    P

    ake up because you always have to concentrat

    e would pass the ball around the room and givee we would play before math in the morning to

    s the kids enjoyed them also. We were able ttivities.

    et out their pent-up energy in a positive way. T

    used and when students were getting off task, I

    & CATCH Reading Scores

    SS & CATCH Math Scores

    on doing

    each otherget our heart

    get a lot of

    ey really enjoyed

    would use PASS

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    Appendix E

    Survey of Social Marketers Knowledge

    Translation and Social Networking

    Survey Results

    January 2009

    Institute for Health Policy

    Copyright 2009 Research Into Action A Knowledge Translation Initiative

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 2 of9

    OverviewIn December 2008, Research Into Action A Knowledge Translation Initiative (RIA), an

    Institute for Health Policy project at the University of Texas School of Public Health, surveyed

    all of the attendees from the 2008 CDC social marketing conference, Engage and Deliver.

    Attendees were invited to respond to our online survey via CDCs Health Communication,Marketing, and Media (HCMM) listserv. Of the 914 conference attendees contacted, 167 (18%)

    responded. Following is a snapshot of the results.

    The majority of respondents:

    Are from the United States Use the Internet often for work

    Over 90 percent of respondents:

    Are satisfied with the Internet as a source of information about KT Feel the need for a comprehensive, healthcare-related KT Web site Would be likely to use a comprehensive, healthcare-related KT Web site

    Respondents ranked a list of features to incorporate into a comprehensive healthcare-

    related KT Web site in the following order, from most desirable to least desirable:

    Searchable database Bibliography Glossary Listserv Calendar of events Audio/video clips Audio/text chats Blog

    The most frequently cited features that would motivate respondents to visit a KT Web site

    regularly are:

    Listserv Searchable database Web sites usability, accessibility, and applicability

    The most frequently cited other tools or features respondents would like to see in a

    comprehensive KT Web site are:

    A current database containing KT players/contact information and KT projects/funders Analysis tools, such as case studies, to assess KTs impact and show how to

    replicate/adapt strategies

    Please feel free to share this report with others. If you have any comments and/or are interested

    in being notified of future RIA projects, please contact Nickalos Rocha, RIA Program Manager,

    at 713-500-9488.

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 3 of9

    The Survey

    0% 1%

    8%

    15%

    76%

    Q1: How often do you use the Internet to help accomplish

    your daily tasks at work?

    (167 of 167 responded, all use Internet at least once a week)

    Less than once a week

    1-2 times a week

    3-10 times a week

    11-20 times a week

    More than 20 times a week

    2.4% 5.4% 22.2% 39.5% 28.7% 3.6%0%

    10%

    20%

    30%

    40%

    50%

    1- Not at all

    satisfactory

    2 3-

    Somewhat

    satisfactory

    4 5- Very

    satisfactory

    Not

    applicable

    Q2: On a scale of 1-5, how do you rate your

    satisfaction with the Internet as a source of

    information about KT?(167 of 167 responded, average rating: 3.96)

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

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    0.6% 4.3% 22.7% 36.2% 37.4%0%

    5%

    10%

    15%

    20%25%

    30%

    35%

    40%

    1- Not at all

    important

    2 3- Somewhat

    important

    4 5- Very

    important

    Q3: How do you rate the need for a

    comprehensive healthcare-related KT Website?(163 of 167 responded, average rating: 4.09)

    0.6% 4.3% 22.7% 36.2% 37.4%0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    1- Not at all

    important

    2 3- Somewhat

    important

    4 5- Very

    important

    Q4: How likely would you be to use a

    comprehensive healthcare-related KT Website?(165 of 167 responded, average rating: 4.07)

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 5 of9

    Q6: What feature or features would motivate you to visit a KT Website regularly?(148 of 167 responded)

    Searchable database of relevant KT research (64)

    Bibliography of journals, papers, and related research (32)

    Audio/video clips of related seminars and workshops (22)

    Listserv for distribution of new KT research and information (18)

    Regularly updated calendar of events in the field (14)

    KT blog written by someone actively engaged in KT (14)

    Live, scheduled audio or text chat on related KT topics (9)

    Glossary of terms used in KT (5)

    Feature not suggested by survey: Twitter, RSS feed, and searchable database of audio material (3)

    Only if pertinent to own specific field of work or cannot find information elsewhere (3)

    Only if it is truly comprehensive, regularly updated and has working search capability (3)Only if it is user-friendly and uses simple language (3)

    Only if access is free (2)

    Still not sure what KT is (2)

    No need for site at this time (1)

    *Some responses fell into multiple categories therefore sum of category frequencies will total to more than 148.

    0.00

    0.50

    1.00

    1.50

    2.00

    2.50

    3.00

    3.50

    4.00

    4.50

    Q5: Following are some of the tools and features we are

    considering incorporating. Please rate how likely you would be

    to use each tool or feature.(167 of 167 responded, average rating for each tool below)

    Blog

    Live, scheduled audio/text chat

    Audio/video clips of

    seminars/workshops

    Regularly updated calendar of

    events

    Listserv

    Glossary

    Bibliography

    Searchable database

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 6 of9

    Question 8: Do you currently use any social

    networking Internet sites for any purpose,

    personal or professional?(167 of 167 responded)

    Yes

    No73.8%

    26.2%

    Q7: Apart from those listed in question 6, are there any other tools or features you

    would like to see in a comprehensive KT Website?(84 of 167 responded)No (30)

    Case studies whether they are successful or not (14)

    Best practices or How to KT guides for different types of users and target audiences (10)

    Ability to tailor or breakdown sites resources for different users and audiences (4)Ability to read about and network with others in the field including industry experts (6)

    Ability to share or link KT Websites resources to other websites (4)

    Interactive Wiki-like tools: list of other KT sites with user ratings to determine usefulness, allow users to addtools to KT Website and discuss issues in forums (4)

    Interactive prevention page/site for public groups such as teens and parents (1)

    Area for ancillary resources such as actual translated documents in plain language for public use, information onhealth communication campaigns, information containing rigorous or theoretically-based decisions about KT,opinion pieces, news articles (10)

    Alert systems: RSS feed, email prompt when new info available, progress tracker for previous queries (3)

    Career, mentoring, educational, and training opportunities (3)

    Ability to download full reports and papers (1)

    Summaries of papers in bibliography (1)

    Plain language throughout site (3)

    Consensus definitions of KT and include all synonyms such as T3 or T4 research and diffusion (1)

    Suggestion to make sites objectives clear, one size fits all usually fits none (3)

    Repeated features surveyed: searchable database, listserv (3)

    *Some responses fell into multiple categories therefore sum of category frequencies will total to more than 84.

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 7 of9

    Q9: If you answered yes to the previous question, please describe what social

    networking site you use, and what you use it for. (120 of 167 responded)Facebook (95 unique users): networking, business, engage in and monitor dialogue with different audiencesabout different issues, build public awareness of key issues in communities, other professional use (31); keepingin touch with family and friends, social networking, music, videos, other personal use (70); not specified (21)

    LinkedIn (59 unique users): professional (39); personal (7); not specified (17)

    MySpace (19 unique users): professional (3); personal (14); not specified (4)

    Twitter (11 unique users): internal agency communication (6); personal use (1); not specified (5)YouTube (4 unique users): disease outbreaks, health promotion initiatives and other news (3); not specified (1)

    Other: Flickr to share public health images or not specified (2); Orkut to keep personal and professionalcontacts in order (1); Care2 - social activism for healthy and green living (1); WetPaint - wiki/collaborativedocument sharing tool used in past (1); Ning - professional and personal use (1); BOP Source personal use(1); BlogSpot (1); GovCoop (1); internal and external blogs (1)

    Professional use confirmed but did not specify specific sites (4)

    Personal use confirmed but did not specify specific sites (2)

    Future professional use planned (1)

    Funding issues prevent professional use (1)

    No time to use, not matter of interest (1)

    *Some responses fell into multiple categories therefore sum of category frequencies will total to more than 120.

    Q10: If you answered yes to question 8, would you find social networking useful in

    the pursuit of your work? If so, describe how.(113 of 167 responded)Maintain, expand and/or use network to find others with similar professional interests/work (26)

    Receive fast feedback from a big network (5)

    Share resources and best practices, prevent reinventing the wheel (14)

    Create partnerships, coalition building, interdisciplinary team development, lead to action and change (9)

    As an intervention or awareness campaign vehicle to target hard to reach or unexposed audiences (7)

    Probably only to keep up with campaigns and other events (2)

    Probably only if in specific formats: LinkedIn, Twitter, blog (5)

    Interest in a KT/health communications/social marketers social networking group (2)

    Comment about probable importance of social networking in KT (1)

    Comment about high importance of social networking in public health (5)

    Yes but concerned about disconnect between generations if used (1)

    Yes but concerned about limited access in workplace (5)

    Probably only for job searching (5)

    Probably only to maintain personal or informal connections (3)

    Yes but no reason given (7)

    Unsure (23): open to idea but not sure how, only if utilizes existing application or depends on format/usage

    No (15): time-consuming, unnecessary, limited utility, not very reliable, not yet or no reason given

    *Some responses fell into multiple categories therefore sum of category frequencies will total to more than 113.

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 8 of9

    49%

    18%

    20%

    10%

    3%

    Q11: What setting do you currently work

    in?(166 of 167 responded)

    Government

    University

    Nonprofit

    Private/Commercial

    Other (please specify)

    96%

    2%

    1% 1%

    Q12. Where is your organization located?(166 of 167 responded)

    United States

    Canada

    Europe

    Asia

    Question 13: Do you currently work inknowledge translation?

    (164 of 167 responded)

    Yes

    No52.1%

    47.9%

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    A Research Into Action Survey of Social Marketers Knowledge Translation and Social Networking

    Page 9 of9

    Q15: Do you have any other comments or questions about the survey or the

    Institute for Health Policy's knowledge translation activities?(45 of 167 responded)Defined terms, disagreed with given terms and suggested different term usage (6)

    Confusion about how knowledge translation (i.e., the survey) relates to their work even given the explanation(4)

    Pointed out errors in the survey design (2)

    Suggested defining the focus/purpose because dangerous to get too broad (2)

    Provide only best information to prevent information overload (2)

    Make information pertinent and available to groups that need it most (community groups, non-profit anduniversity described) (3)

    Some work computer systems limit access to networking sites (2)

    Suggested another website for knowledge transfer, etc. information (1)

    Interest in Survey Results (3)

    Interest in Site once created (2)

    Interest in working together (2)

    Generic support of IHP efforts (5)*Some responses fell into multiple categories therefore sum of category frequencies will total to more than 35.

    SummaryThis survey represents a preliminary attempt to gather information about knowledge translation,

    social marketing, social networking, and the use of Web 2.0 technologies for the dissemination

    of knowledge translation information. It should be considered a general descriptive report, rather

    than a rigorous investigation.

    The Institute for Health Policy at the University of Texas School of Public Health, through its

    Research Into Action program, is committed to expanding the conversation among knowledge

    translation professionals and social marketers about our models, tools, experiences, and best

    practices.

    6%

    45%24%

    8%

    17%

    Q14: How many years have you been

    working in knowledge translation?(84 of 167 reponded)

    Less than one year

    1 to 5 years6 to 10 years

    11 to 15 years

    More than 15 years

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    Appendix F

    KT Web Portal Features

    1. Home page and other content pages1.1. Editable text for Knowledge Translation (KT) history/definition/organizational context/glossary of terms1.2. Links to other pages such as About Us page and specific RIA and KT community project pages1.3. Graphics

    1.3.1. Clean layout with current color schemes and extremely user-friendly features1.3.2. Example sites:

    http://www.who.int/kms/en/, http://www.ncddr.org/kt/products/focus/focus10/

    2. Searchable literature database (programming)2.1.

    Ability for web administrator to upload citations in AP format, including title, author, publication date,journal details, abstract, and optional rating text box (see example)

    2.1.1. Example site: http://www.ncddr.org/ktinfocenter/articles.html Site is not ideal as a list butthe rating boxes and the information provided in the citations is user-friendly

    2.2.Users can keyword search and advance search by author, publication date, or journal2.2.1. Example site: http://www.ahprc.dal.ca/kt/library.cfm Database is searchable by topic area

    but we prefer keyword and advanced search capabilities likehttp://www.healthinfonet.ecu.edu.au/html/html_search/search_bib.php

    2.3.Users can click to upload new citations in the same format above, which will go through the webadministrator for approval and final uploading

    2.4.Users can rate citations and post comments and add to threads either anonymously or with a username2.4.1. Example site: http://www.implementationscience.com/content/4/1/1/comments Also like

    the bookmark feature of this site allowing users to post citations to other tracking and networking sites

    3. Searchable contact database (programming)3.1. Users can upload a picture, name, contact info, areas of research interest, CV file

    3.1.1. Example site: http://www.ginnn.com/4. Project funders information database (programming)

    4.1. Users can upload funding information, including funding organization name and contact information, briefdescription of opportunity, and link to application

    4.1.1. Example site: http://www.researchnet-recherchenet.ca/rnr16/search.do?view=search&fodAgency=CIHR&fodLanguage=E

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    4.1.2. Example site: http://philanthropy.com/giving/5. Listserve and E-alert subscription (programming)

    5.1. Users have the ability to select items they will receive such as newsletters, funding alerts, citation alerts5.1.1. Example sites: http://www.galen.org/, http://www.iwh.on.ca/knowledge-transfer-exchange

    6. Searchable calendar of events (programming)6.1. Users have the ability to search by US or International events6.2.Users have the ability to search by date, location, and theme and post events, final approval being from our

    identified Webmaster.

    6.2.1. Example sites: http://www.library.nhs.uk/knowledgemanagement/ Click on KM events onright panel to see full appeal of this feature, http://www.auril.org.uk/pages/home.php This is analternative display of the event calendar

    7. Formatted pages7.1. E-Newsletter (text)7.2.KT community project specific pages. This pages will consist of members existing KT Projects

    8. Login to site and social networking (programming)8.1. Possibility of a My Portal features with sign in that allows users to save searches, bookmark or tag

    favorite articles, manage listserve and e-alert subscriptions (users can choose what type of information theyreceive through e-mail), be added to contact list (and be visible to other users), and other social networkingfeatures.

    8.1.1. Example sites: http://www.brookings.edu/, http://www.idealist.org/,http://www.auril.org.uk/pages/home.php

    9. Other features9.1. Survey on the site that is preferably not a pop-up but one that remains on the side of a page

    9.1.1. Example site: http://www.sac.ac.uk/knowledge/9.2.RSS feeds (upload and software)9.3.Podcast capabilities9.4.Google Analytics services incorporated

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    Appendix G

    Research into Action Process Timeline

    Short Term: Model Development and Testing

    Long Term: Build Infrastructure and Formally Establish KT Role

    Review KT

    Literature

    Establish Criteria

    and Select Projects

    1. Screening, BriefIntervention and

    Referral to Treatment

    (SBIRT)

    2. PASS-CATCH ClassroomPhysical Activity

    Messaging and

    Translation

    Derive Master Protocol from Best

    KT Practices and Fit with Model

    Develop Model

    Evidence

    Mapping

    Apply Protocols to Each

    Project (Promotion and

    Linkage for our selecte

    projects)

    Survey of KT

    Professionals

    Web Audit

    of KT Sites

    Branding Research into Action

    Developing a KT Web Portal

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    Appendix H

    Research Into Action Operating Budget

    (from project inception to March 2009)

    Budget Expense Encumbrance Pre-Encumbrance Balance

    Salaries andBenefits $611,415.17 $449,989.46 $161,425.11 $ 0 $ .60

    Maintenance andOperations $61,536.08 $14,534.39 $2,005.48 $42,761.84 $2,234.37

    Travel $5,900.00 $2,926.81 $402.74 $430.00 $2,140.45

    Official Functions $1,576.92 $1,032.52 $ 0 $ 0 $544.40

    Reserves $239,571.83 $ 0 $ 0 $ 0 $239,571.83

    Totals $920,000.00 $468,483.18 $163,833.33 $43,191.84 $244,491.65