16
2008 2008 Idaho Idaho Market Market Media Kit Media Kit

2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

Embed Size (px)

Citation preview

Page 1: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

2008 2008 Idaho Idaho

Market Market Media KitMedia Kit

Page 2: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

Coverage Map Idaho Market Areas

CableONE Advertising – Visit us online at www.cableoneadsales.com!

Cable customers increase monthly. Please ask for a current customer count.

Bingham CountyBingham County

Bannock Bannock CountyCounty

Malheur Malheur CountyCounty

Owyhee Owyhee CountyCounty

Ada Ada CountyCounty

Canyon Canyon CountyCounty

Elmore CountyElmore County

Jefferson Jefferson CountyCounty

Payette Payette CountyCounty

Twin Falls Twin Falls CountyCounty

Minidoka Minidoka CountyCounty

Jerome CountyJerome County

Gooding Gooding CountyCounty

Cassia CountyCassia County

BoiseBoise

MeridianMeridian

EagleEagle

KunaKuna

Garden CityGarden City

NampaNampa

CaldwellCaldwell

MiddletonMiddleton

EmmettEmmett

Mountain Mountain HomeHome

OntarioOntario

PayettePayette

FruitlandFruitland

New PlymouthNew Plymouth

ParmaParma

HomedaleHomedale

WilderWilder

AdrianAdrian

NyssaNyssa

ValeVale

WeiserWeiser

Twin FallsTwin Falls

JeromeJerome

BurleyBurley

KimberlyKimberly

FilerFiler

GoodingGooding

HagermanHagerman

BuhlBuhl

WendellWendell

ShoshoneShoshone

HansenHansen

PaulPaul

HeyburnHeyburn

RupertRupert

PocatelloPocatello

ChubbuckChubbuck

InkomInkom

Idaho FallsIdaho Falls

BlackfootBlackfoot

RexburgRexburg

AmmonAmmon

St. AnthonySt. Anthony

RigbyRigby

BOISE ONTARIO McCALL IDAHO FALLS BOISE ONTARIO McCALL IDAHO FALLS TWIN FALLS TWIN FALLS

MOUNTAIN MOUNTAIN HOMEHOME

ONTARIONTARIOO

BOISBOISEE

MTN. MTN. HOMHOM

EE

POCATELLPOCATELLOO

IDAHO IDAHO FALLSFALLS

TWIN TWIN FALLSFALLS

Madison Madison CountyCounty

Bonneville Bonneville CountyCounty

Gem Gem CountyCounty

WashingtonWashington CountyCounty

POCATELLPOCATELLO O

McCallMcCall

CascadeCascade

CouncilCouncil

New MeadowsNew Meadows

DonnellyDonnelly

McCALMcCALLLValleyValley

CountyCounty

Page 3: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

Idaho Population Density, 2000Idaho Population Density, 2000U.S. Census Bureau, 2000 Census Data - U.S. Census Bureau, 2000 Census Data -

Persons Per Square MilePersons Per Square Mile

0 to 2.50 to 2.5

3.4 to 5.43.4 to 5.4

6.3 to 9.56.3 to 9.5

11.8 to 19.911.8 to 19.9

21.2 to 44.221.2 to 44.2

50.5 to 285.250.5 to 285.2

BoundaryBoundary

ValleyValley

CusterCuster

WashingtonWashington

BoiseBoise

AdamsAdams

LemhiLemhi

IdahoIdaho

LewisLewis

Nez PerceNez Perce

ClearwaterClearwater

LatahLatah

BenewahBenewahShoshoneShoshone

KootenaiKootenai

BonnerBonner

ClarkClark

ButteButte

FremontFremont

JeffersonJefferson

GemGem

PayettePayette

ElmoreElmore BlaineBlaine

GoodingGooding

CamasCamas

CassiaCassiaTwin FallsTwin Falls

OwyheeOwyhee

CanyonCanyon

AdaAda

BannockBannock

Bear Bear

LakeLakeFranklinFranklinOneidaOneida

PowerPowerJeromeJerome

LincolnLincoln

CaribouCaribou

BinghamBingham

BonnevilleBonneville

TetonTetonMadisonMadison

MinidokaMinidoka

Page 4: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase
Page 5: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

CableONE Advertising Idaho Channel LineupsCableONE Advertising Idaho Channel LineupsBoise Idaho Falls

Mountain HomeOntario/Weiser

Pocatello Twin Falls

A&E

AMC

Animal Planet

Bravo

Cartoon Network

CMT

CNBC

CNN

Comedy

Discovery

E!

ESPN

ESPN Classic

ESPN HD

ESPN2

Family

Food

Fox News

Fox Sports

FX

Headline News

HGTV

History

Lifetime

MSNBC

MTV

Nickelodeon

Sci-Fi

Spike

TBS

TLC

TNT

Travel

TV Land

Univision

USA

VH1

A&E

AMC

Animal Planet

CNBC

CNN

CMT

Discovery

ESPN

ESPN2

Family

Food

Fox News

Fox Sports

FX

HGTV

Lifetime

MTV

Nickelodeon

Spike

TBS

TLC

Travel

TNT

USA

A&E

AMC

Animal Planet

CNBC

CNN

CMT

Discovery

ESPN

ESPN2

Family

Food

Fox News

Fox Sports

FX

HGTV

Lifetime

MTV

Nickelodeon

Spike

TBS

TLC

Travel

TNT

USA

A&E

AMC

Animal Planet

CNBC

CNN

CMT

Comedy

Discovery

ESPN

ESPN2

Family

Food

Fox News

Fox Sports

FX

HGTV

Lifetime

MTV

Spike

TBS

TLC

Travel

TNT

USA

A&E

CNN

Discovery

ESPN

ESPN2

Fox News

History

Lifetime

TBS

TNT

Univision

USA

A&E

CNN

Discovery

ESPN

ESPN2

Fox News

History

Lifetime

TBS

TNT

Univision

USA

Page 6: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

High income, well educated men and women, 40/60 split between the two. Financial programming, news updates, and analysis.

Sports, sports, sports. Predominately men, 1/3 of viewers make over $60,000. ESPN Networks carry all major sporting franchises, including the NFL, NBA, MLB, racing (of all kinds), and a continuous slate of college spots year round. There is no greater authority in the sports world!

Cultured viewers who like to spend money and travel. Average income of over $40,000, catching the hard to reach viewers. Home of original hit shows like Airline, Dog the Bounty Hunter, and Sell this House.

Blockbuster movies (Original and Hollywood hits), hit original series like Monk and the live action of the WWE. USA also blends in PGA Golf and tennis events for a network perfect for adults 25-54, men and women alike.

The first network for men, Spike takes the best movies, series, events, and original productions, and bundles them all together. Great movie stunts, TNA wrestling, Ultimate Fighting, CSI and series like “Pros vs. Joes” attract a huge audience of guys 18-34 and 25-54.

70% are women, making an average of over $45,000. Fiercely loyal audience with buying power. Home of legendary original movies, hit original series, and empowering campaigns for women of all ages.

Cable TV’s most watched network among adults 18-49 -- 45% of viewers are men. Variety of programming that focuses on the upbeat side of life. Comedy shows, movies, and old standards like Dinner and a Movie make the lineup…very funny!

Unparalleled regional sports action. Catch local college teams, along with regional and professional action. Home of several theme news shows, including 54321, The Best Damn Sports Show Period, and Totally NASCAR.

Intelligent television—educational, informative, addicting. Hits men (36%) and women (43%), who rank it #1 or overall quality. One of the most highly recognized and popular brands in marketing today.

Intelligent original productions, name brand series, fan favorites like NYPD Blue and Law and Order. Also carries a variety of sports including NASCAR. Emmy winning shows and specials, all focusing on their expertise in the dramatic realm.

“The place for kids”. Hit the demographic that has the most power over what their parents buy! Shows include Rugrats and Spongebob Squarepants.

Led all newer networks in interest among adults 18-34 and adults 18-49.History watchers are 62% more likely to own a computer, 38% more likely to own a home, and 21% more likely to have attended college.

Selecting the Perfect Network for your MessageSelecting the Perfect Network for your Message

Page 7: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

Animal lovers and nature enthusiasts...and the wildly popular Crocodile Hunter!Perfect for families with children, this network with top quality programs and thepower of the Discovery Channel is the cat’s meow!

CNBC watchers are bullish on cable! They are 46% more likely to make $75,000 or more, 67% more likely to make $100,000 or more, and tend to be college graduates in the professional or managerial world. Supported with advertising and mentions from NBC, this network is a must for business people.

Home of top syndicated series, and appealing to a wide audience of men and women, FX is establishing itself as the place for high power series (The Shield, Nip/Tuck, Rescue Me), sporting action (NASCAR), and original movies.

The perfect news compliment to CNBC. Heavily promoted by its parent company, this network appeals to the viewer who loves to watch an entire story unfold, without relying on sound bytes.

When trying to reach the fastest growing segment of Idaho’s population, there’s only one network you have to buy…Univision.

With an amazing 97% penetration into Hispanic households, our newest insertable network is easiest way to reach your target demo!

Part of the third largest media company, Fox News has gained a reputation for “call it like it is” reporting, and an aggressive, hard-beat news angle. Pulls in younger viewers with high levels of education and higher-than-average household incomes.

A do-it-yourselfer’s paradise! The place for homeowners and viewers with money to build their heart’s desire. Perfect for reaching motivated buyers, and top rated for reaching women in the prime 25-54 demographic group.

If you customer is high-tech, loves classic science fiction series, and has disposable income at their fingertips, then the Sci-Fi channel is the place for you! This channel is quickly climbing the charts among kids and adults 25-54, especially with events like Taken and hit series like Battlestar Galactica.

School was never this much fun! The Learning Channel is a great place for kids and adults to gain knowledge in a exciting and fast-paced format. This channel is great for targeting families, with kid-friendly programming and a variety of mature topics interesting for Moms and Dads alike.

Selecting the Perfect Network for your MessageSelecting the Perfect Network for your Message

81% of viewers are 12-34, more than half make $40,000+. Music videos, variety programming, news, and events. Celebrating 20 years, MTV has entrenched itself as the authority for viewers 12-34, with 24 straight quarters on top of Nielsen ratings.

Great programming for families and kids! Whether you’ve got young children or teens, ABC Family works to provide quality parent-approved programming that parents and kids can watch together.

Page 8: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

Selecting the Perfect Network for your MessageSelecting the Perfect Network for your Message

CMT is the #1 country music channel and recognized worldwide authority. CMT brings you original programs, live concert series, exclusive world premiere videos and a diverse play list. Hits the right notes with men and women, 18-49.

VH1 brings viewers original programming and the behind-the-scenes stories no one else tells. VH1’s original series, concerts, live events, music movies and new music videos constantly keep adults 25-54 connected to the music they love.

Drawing from the world's largest cartoon library, Cartoon Network has been a consistent ratings leader with its innovative packaging of beloved cartoon characters and developing original, exclusive new cartoons. Great for reaching kids of all ages (young and old!).

Headline News offers a complete, concise national newscast every half hour. Providing a maximum of information in a minimum of

time, Headline News is perfectly positioned to suit today's hectic lifestyles. Primary demographics: Adults 18+.

Food Network is a lifestyle network that celebrates all things food. The programming invites viewers to experiment, discover and embrace food in a whole new way. Programs include Emeril Live, Iron Chef, and targets adults 25-54.

Anything and everything you ever wanted to know about stars and celebrity…E! is the place to be. Targeted to the coveted women 25-54 demographic, the network was so sorely missed in Boise, they brought it back by popular demand!

AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network offers a comprehensive library of popular movies and an increasingly visible, critically-acclaimed, slate of original programming. AMC is "TV for movie people.”

The funniest place on cable, this network is the home for original programming like South Park, Crank Yankers, and the place to catch Saturday Night Live and Conan O’ Brian…both at decent hours! Targets adults 18-34, tends to score more male viewers.

Devoted to connecting today’s fans to the timeless elements of sports by airing the greatest games, moments, stories, and personalities in sports and history.

Travel Channel continually redefines travel programming as it epitomizes the freedom, fun and fascination of travel. Series include World's Best and Destination USA. Viewers include 25-54 adults, and curious, life-long learners.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, comedy and music specials, movies and by showing a whole different side of celebrities.

Page 9: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

Your Home for Sports every day of the year!

Sports at a GlanceSports at a GlanceNEW FOR 2006…The franchise comes home to ESPN! Monday Night Football’s new home

is on the undisputed leader in sports programming…ESPN. It’s a new beginning for this legendary televised matchup and a great new opportunity for local businesses!

If you love the Boys of Summer, than cable is the place for you! With games from April through October on ESPN, ESPN2, TBS, and Fox Sports, you’re covered! Catch the

Mariners on Fox Sports, the Braves on TBS, and top matchups on Wednesday and Sunday nights on ESPN and ESPN2. Get your baseball fix (almost) every night of the week!

NBA is regaining its place as a premiere sport in America, especially with the outstanding coverage of the sport available all season long on cable! Between ESPN, ESPN2, Fox

Sports, and TNT, you can get your fill of NBA action long before it comes to broadcast!

...and the best is yet to come! The NBA Playoffs run mid April through May on TNT and ESPN, bringing the best teams of the year back to the floor. Remember, before

they make the finals, they have to survive the playoffs!

And speaking of basketball, don’t forget all the college action on ESPN, ESPN2, and Fox Sports! You get a selection of games from schools across the nation (November through early February), and then in late February and early March, the madness begins…leading up to 64 invitations to the big dance. See who survives their conference championships to make it to

the next level!

When you’re ready to put your hunger for sports on ice, then NHL hockey action is for you! Catch regular season from October through April, and then watch the games heat up with

playoff matchups in April and May! ESPN and ESPN2 have all the best players and exciting thrills of the sport from the Great White North.

No matter the time of year, there is always golf on cable! Catch early round coverage of golf’s most prestigious events, including the Masters, PGA Championship, the Ryder Cup, and the British Open! Between coverage on USA, ESPN, ESPN2, and TNT, cable is a golf lover’s

paradise 365 days a year!

Speed, speed, speed. Catch the action (if you can) on FX and TNT from February through October. Busch and Winston

Cup racing has a powerful home on Cable!

Grass or clay, tennis has a game-set-match with cable! With ESPN catching match play throughout the year and USA’s covering the U.S. Open, you’ll find that cable is the home for your Tennis ‘love’!

Page 10: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

BOISE DMA INTERCONNECT

BOISE 8450 Westpark St. Boise, ID 83704 (208) 342-1111 Fax: (208) 342-5252Includes Boise, Nampa, and Surrounding Areas

ONTARIO/PAYETTE, *MCCALL

Lifetime, Discovery, TNT, History, TBS, Univision,

A&E, Fox News , CNN, ESPN2, USA

ROS (6a-12m)

Prime (4p-12m)

Scheduled Programming

STATEWIDE RATE CARDSTATEWIDE RATE CARD Boise * Mountain Home * Weiser * Emmett * Ontario * Boise * Mountain Home * Weiser * Emmett * Ontario *

Twin Falls * Pocatello * Idaho Falls Twin Falls * Pocatello * Idaho Falls

MOUNTAIN HOME,

ROS (6a-12m) $35.00

Prime (4p-12m) $45.00

Scheduled Programming $65.00

$85.00$100.00$135.00

First Tier Second Tier Third Tier Fourth TierCNN ESPN2 Animal Planet ESPN ClassicDiscovery A&E The History Channel Abc FamilyHGTV CNN Headline News AMC NickelodeonFood CNBC Sci Fi TV Land Fox News MSNBC Travel Channel VH1TNT Univision Lifetime CMTTBS Bravo FSN MTVTLC FX Spike Cartoon NetworkUSA Comedy Central E!

Midnight-6amMidnight-6am $10 $10 $7 $7 $5 $5 $3 $3

6am- Midnight $40 6am- Midnight $40 $33 $33 $25 $25 $20 $20

9am- 4pm 9am- 4pm $45 $45 $36 $36 $30 $30 $25 $25

4p-Midnight4p-Midnight $75 $75 $55 $55 $35 $35 $30 $30

Fixed $100Fixed $100 $70 $70 $45 $45 $35 $35

(*Channels available in McCall.)

*Lifetime, Discovery, TNT, History, TBS, Univision

A&E, *Fox News , CNN, ESPN2, *USA

See AE for ESPN Pricing

Includes Boise, Ontario, Mountain Home and McCall Zones

Page 11: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

IDAHO FALLS 330 Shoup Idaho Falls, ID 83402 (208) 523-4571 Fax: (208) 528-6105

POCATELLO 123 N. Main Pocatello, ID 83204 (208) 232-1879 Fax: (208) 232-4394

TWIN FALLS 450 Falls Ave. #103 Twin Falls, ID 83301 (208) 734-9545 Fax: (208) 734-7575

All rates subject to change and availability. Rates based on :30 seconds. Rates for :60 seconds are twice the

published rates for :30’s. Please ask your AE about pricing for Bookends and discounts for long-term commitments. Published rates exclude sports events and special programming.

TLC, USA, Fox Sports, CNN CNBC, Headline News, MSNBC,

ESPN, ESPN2, Spike MTV, TNT, TBS, Weather, Univision, History, FX,

Discovery, HGTV A&E, Fox News ABC Family, Nick, Lifetime

ROS (6a-12m) 15.00 11.00 9.00

Prime (6p-12m) 30.00 20.00 16.00

Scheduled Programming 40.00 35.00 20.00

TLC, TNT, CNN, Fox News, Family, CNBC, MTV, Weather,

Spike, Discovery, USA, A&E, TBS, Headline, MSNBC, Univision,

ESPN, HGTV ESPN2, Fox Sports Animal Planet, Nick, FX, Lifetime

ROS (6a-12m) 13.00 10.00 7.00

Prime (6p-12m) 20.00 15.00 12.00

Scheduled Programming 35.00 25.00 15.00

ESPN2, HGTV, TLC, CNN, TNT, ABC Family, History, CNBC

Spike, Discovery, A&E, Fox Sports, Comedy, MSNBC, Hdlne, MTV,

ESPN, TBS, USA Fox News, FX Lifetime, Weather, Univision

ROS (6a-12m) 13.00 10.00 7.00

Prime (6p-12m) 20.00 15.00 12.00

Scheduled Programming 35.00 25.00 15.00

IDAHO FALLS DMA NETWORKS * IDAHO FALLS & POCATELLO TOGETHER…ONE LOW RATE!IDAHO FALLS DMA NETWORKS * IDAHO FALLS & POCATELLO TOGETHER…ONE LOW RATE!

TLC, USA, Fox Sports, CNN CNBC, FX, Hdln. News, MSNBC,

ESPN, ESPN2, Spike MTV, TNT, TBS, Weather, Univision, History, Nick,

Discovery, HGTV A&E, Fox News Family, Animal Planet, Lifetime

ROS (6a-12m) 26.00 20.00 14.00

Prime (6p-12m) 40.00 30.00 24.00

Scheduled Programming 70.00 50.00 30.00

STATEWIDE RATE CARDSTATEWIDE RATE CARD Boise * Mountain Home * Weiser * Emmett * Ontario * Boise * Mountain Home * Weiser * Emmett * Ontario *

Twin Falls * Pocatello * Idaho Falls Twin Falls * Pocatello * Idaho Falls

Page 12: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

How far does my Cable Investment stretch in the Boise DMA?How far does my Cable Investment stretch in the Boise DMA?

Counties Cities Zip Codes

Ada

Canyon

Payette

Owyhee

Malheur

Elmore

Gem

Washington

Boise

Meridian

Eagle

Kuna

Star

Nampa

Caldwell

Parma

Wilder

Middleton

Greenleaf/Purple Sage

Payette

Fruitland

New Plymouth

Homedale

Ontario

Vale

Nyssa

Mountain Home

Emmett

Weiser

83701, 83702, 83703, 83704, 83705, 83706, 83708, 83709, 83712, 83713, 83714, 83716, 83720, 83725, 83728, 83788

83642

83616

83634

83669

83651, 83607, 83638, 83686, 83687

83605

83660

83676

83644

83626

83661

83619

83655

83628

97914

97918

97913

83647

83617

83672

330 Shoup, Suite 201 * Idaho Falls, Idaho 83402 * (208) 523-4571123 North Main * Pocatello, Idaho 83204 * (208)232-1879450 Falls Avenue, Suite 103 * Twin Falls, Idaho 83301 * (208)734-9545

Page 13: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

How far does my Cable Investment stretch in the Idaho Falls DMA?How far does my Cable Investment stretch in the Idaho Falls DMA?

Counties Cities Zip Codes

Bannock

Bonneville

Bingham

Madison

Jefferson

Pocatello/Chubbuck/Fort Hall/Inkom

Idaho Falls/Ammon/Shelly/

Iona

Blackfoot/Firth/Shelly

Rexburg

Lewisville/Rigby/Ririe/ Roberts

83201,83202, 83203, 83204, 83205, 83206, 83209, 83245

83401, 83402, 83403, 83404, 83405, 83406, 83415, 83427,

83221, 83236, 83274

83440, 83441, 83460

83431, 83442, 83443, 83444

330 Shoup, Suite 201 * Idaho Falls, Idaho 83402 * (208) 523-4571

123 North Main * Pocatello, Idaho 83204 * (208)232-1879

450 Falls Avenue, Suite 103 * Twin Falls, Idaho 83301 * (208)734-9545

Page 14: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

How far does my Cable Investment stretch in the Twin Falls DMA?How far does my Cable Investment stretch in the Twin Falls DMA?

Counties Cities Zip Codes

Blaine

Twin Falls

Jerome

Gooding

Cassia

Minidoka

Sun Valley/ Ketchum/Hailey/ Elkhorn/Bellevue

Twin Falls/Kimberly/ Hansen/Filer

Jerome

Gooding/Wendell

Oakley/Burley

Rupert/Heyburn/Paul

83353, 83340, 83333, 83354, 83313

83301, 83303, 83341, 83334, 83328

83338

83330, 83355

83346, 83318

83350, 83336, 83347

330 Shoup, Suite 201 * Idaho Falls, Idaho 83402 * (208) 523-4571123 North Main * Pocatello, Idaho 83204 * (208)232-1879450 Falls Avenue, Suite 103 * Twin Falls, Idaho 83301 * (208)734-9545

Page 15: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

RATE CARD

CableONE Advertising 8450 Westpark Boise, ID 83704 Phone: (208) 342-1111 Fax: (208) 342-5252

ESPN Second Quarter – 2008Market Rate as Listed

Based on the nature of live sporting coverage, start and stop times of individual programs are subject to change within a given window. All rates subject to change and availability. Rates are based on :30 seconds. Rates for :60 seconds are twice the published rates for :30’s. :15 Bookends (only) are available for :30 second rates plus 25%.

See your Account Executive for more information.

Boise Ontario Mountain Home Boise Ontario Mountain Home McCallMcCall (includes Weiser)(includes Weiser) Boise HD Boise HD . .

ROTATORSROTATORS

6am- Midnight 6am- Midnight $60 $60 $20 $20 $10 $10 $7$7

9am- 4pm 9am- 4pm $65 $65 $25 $25 $10 $10 $8$8

4p-Midnight4p-Midnight $80 $80 $35 $35 $20 $20 $10$10

NBANBA

College BasketballCollege Basketball

Morning SportsCenter BlockMorning SportsCenter Block

Mike and Mike in the Mike and Mike in the MorningMorning

Outside the LinesOutside the Lines

Rome is BurningRome is Burning

Around the HornAround the Horn

Pardon the InterruptionPardon the Interruption

SportsCenter Early PrimeSportsCenter Early Prime

SportsCenter PrimeSportsCenter Prime

SportsCenter Late PrimeSportsCenter Late Prime

College Sports Supt College Sports Supt ProgrammingProgramming

NBA Support ProgrammingNBA Support Programming

BoxingBoxing

$ 100.00 $ 25.00 $ 20.00 $ 10.00

$ 90.00 $ 35.00 $ 15.00 $ 10.00

$ 55.00 $ 20.00 $ 9.00 $ 5.00

$ 60.00 $ 15.00 $ 8.00 $ 6.00

$ 60.00 $ 15.00 $ 8.00 $ 6.00

$ 60.00 $ 20.00 $ 9.00 $ 6.00

$ 60.00 $ 20.00 $ 9.00 $ 6.00

$ 60.00 $ 20.00 $ 9.00 $ 6.00

$ 100.00 $ 30.00 $ 15.00 $ 10.00

$ 120.00 $ 45.00 $ 30.00 $ 15.00

$ 100.00 $ 25.00 $ 16.00 $ 10.00

$ 70.00 $ 20.00 $ 10.00 $ 8.00

$ 75.00 $ 20.00 $ 10.00 $ 8.00

$ 80.00 $ 20.00 $ 10.00 $ 8.00

Professional Football prices on separate rate card

Page 16: 2008 Idaho Market Media Kit. Coverage Map Idaho Market Areas CableONE Advertising – Visit us online at ! Cable customers increase

VIDEO PRODUCTIONS – BOISE, IDAHO

CableONE Advertising offers complete video production at affordable rates in both standard definition and now HD! A seasoned crew will bring out the best in your commercial message.

Our staff: Regional Production Manager Kevin Fritz has been with CableONE Advertising the past 13 years and the television production industry for 22 years total.Creative Director Terry Moore has been with CableONE Advertising the past 2 years and the

television production industry for 20 years .Producer Ross Hosking has been with CableONE Advertising the past 8 years and the television production industry for 12 years.

Our gear:•SHOOTING on Panasonic HD/SD HPX500 and HVX200 P2 cameras with full filter kits, wide angle lenses, Arri light kits, dolly, 12’ jib, teleprompter and various mics, etc. BetacamSP is also available.

•EDITING is done on Final Cut Studio2 HD with a variety of plug-ins including Photoshop CS3 and film look processing.

•STUDIO with green screen

•MOBILE PRODUCTION truck for multi camera events such as Steelheads’ hockey for the past 11 years, Boise Burn football, High School Game of the Week, BSU graduation and various corporate events.

Our rates:

:30 Commercial starts at $400.00.Includes: script writing, music, professional voice over, 3 hr. shoot, finished edited, and use of basic client logo and graphics. Upgrades: Effects, animations, dollys, jibs, and HD price will be quoted. AGENCY shoots and edit time $125 per hour. LONG FORM commercial production based on quote.All prices are for clients who purchase air time packages. See Production Manager for details.

Term and Conditions:

Client will receive a DVD and ownership of the finished product. Beta dubs will be available upon request at $20. CableONE owns the raw footage and will keep archived for one year after production date unless other arrangements have been made.

Thank you and I hope you will consider us for your next production.