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Paulo Coelho © Emanuele Scorcelletti / GAMMA The Winner stands Alone

2008 Frankfurt Book Fair:print

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Page 1: 2008 Frankfurt Book Fair:print

Paulo Coelho

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The Winner stands Alone

Page 2: 2008 Frankfurt Book Fair:print

Paulo Coelho was born in Rio de Janeiro in August 1947. Before he became a world-renowned author he had variousother occupations: journalist, hippie, rock star, actor, playwright and music producer. He loves reading, walking,computers, the Internet, football, music, and travelling. Every day, he wakes up early, goes for a two-hour walk and thenpractises Kyudo – a kind of meditative archery. He and his wife Christina Oiticica divide their lives between Rio deJaneiro and Europe.

Facts & Figures

n More than 100 million copies sold worldwide n 18 books published: 12 novels; 4 short stories; 2 adaptations nBooks published in 67 languages in 160 countries n 655 editions of Coelho's works n 2009 Guinness World Recordfor the most translated author for the same book (The Alchemist, 67 languages) n 33 international prizes and awardsn Member of the Brazilian Academy of Letters since 2002 n United Nations Messenger of Peace n Ambassador forthe European Year of Intercultural Dialogue 2008 n A street in Santiago de Compostela is named after him n PauloCoelho Institute founded in 1996 to support about 400 underprivileged Brazilian children n Newspaper columnssyndicated in 182 media in 64 countries for over 10 years n 51 theatre adaptations of his works n Paulo Coelho's yearlyChristmas tale has been a regular feature since 1998 n Paulo Coelho Pen, Montegrappa Special Series 2008 n 2004Guinness World Record for the most translations (53) of a single title (The Alchemist) signed in one sitting (45 min.) nSpeaker at the World Economic Forum in Davos since 1998 n Board Member of the Schwab Foundation for SocialEntrepreneurship n Board Member of the Óscar Niemeyer International Cultural Centre n Board Member of theDubai Culture and Arts Authority

Paulo inaugurating Rúa de Paulo Coelho (Paulo Coelho Street) in Santiago de Compostela, Spain

32

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54

The world of celebrities will never be the same

Editions: Rights sold in 38 languages

Arabic (Lebanon and Middle East), Bulgarian, Catalan, Croatian, Czech, Danish, Dutch (Belgium, The

Netherlands), English (Australia, Canada, India, New Zealand, South Africa, UK, US), Estonian, Farsi,

Finnish, French (Belgium, Canada, France, Switzerland), German (Austria, Germany, Switzerland),

Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian,

Norwegian, Polish, Portuguese (Brazil and Portugal), Romanian, Russian, Serbian, Simplified Chinese,

Slovakian, Slovenian, Spanish (Argentina, Bolivia, Central America and the Caribbean, Chile, Colombia,

Ecuador, Mexico, Paraguay, Peru, Spain, Uruguay, Venezuela), Swedish, Turkish, Ukrainian, Vietnamese.

O Vencedor está Só (2008)

According to Paulo Coelho, The Winner Stands Alone, is a snapshot of the world we live in. The fast-moving plot takes place

over a period of just under 24 hours during the Cannes Film Festival. However, it is not the movie industry that interests

Igor Malev, a successful Russian entrepreneur; he has come to Cannes intent on winning back Ewa, the great love of his life.

In order to attract his ex-wife's attention, Igor becomes a serial killer. This seriously sick enterprise is set against a backdrop

of producers, famous actors, aspiring actresses, top models and fashion designers, giving us a scathing portrait of the

Superclass, the elite of the elite who currently define how our lives are run. In providing the reader with details of how these

characters - based on real-life people - live and behave, Paulo Coelho has written a novel that not only bears witness to a crisis

of moral values in a world centred entirely on appearances, he has written, above all, a real page-turner of a thriller.

“As I finish writing these pages, there are currently several dictators in power. One country in the Middle East has been

invaded by the only world superpower. Support for terrorist groups is growing. Fundamentalist Christians have the ability

to elect presidents. The spiritual search is manipulated by various sects each claiming to possess "absolute knowledge".

Whole cities are wiped from the map by Nature’s fury. According to research carried out by a reputable American

intellectual, all the world’s power rests in the hands of six thousand people.

There are thousands of prisoners of conscience on every continent. Torture is once again

deemed acceptable as an interrogation method. The wealthier countries are closing their

borders. The poor countries are witnessing an unprecedented exodus as their inhabitants

leave in search of El Dorado. Genocide continues to be committed in at least two African

countries. The economic system is showing signs of break-down, and great fortunes are

beginning to collapse. Child slavery has become a constant. Hundreds of millions of people

live below the poverty line. Nuclear proliferation is accepted as irreversible. New diseases

emerge. The old diseases have not yet been brought under control.

But is this a portrait of the world I live in?

Of course not. When I decided to take a snapshot of my own times, I wrote this book”.

– Paulo Coelho

Page 4: 2008 Frankfurt Book Fair:print

76

Questions for Paulo Coelho

What prompted you to write a book so different in subject matter and style from your other books?

The subject matter may be different, but the style is the same: direct, without being superficial. Besides, in my most recent

books, I’ve dealt with war and prostitution, and have moved away from the purely spiritual matters I wrote about at the

beginning of my career. I want to be like any other writer and reflect the times I live in.

But why talk about the world of celebrities, fashion and glamour?

I've spent quite a lot of time in that world, and it always leaves me with an uneasy feeling. I'm more used to it now, but I

still feel curious to know how things really work. The research I did was an attempt to explain those mechanisms, and so

I chose as my main characters people who are full of dreams and who are doing all they can to make those dreams reality,

but are going about it in entirely the wrong way. However materialistic their goals may seem, they are motivated by

something that transcends the material world. I want readers to know that the people they imagine to be all-powerful

superstars are, in fact, mere cogs in a machine manipulated by the few.

You yourself are a winner. Do you stand alone?

People think of a winner as someone who is loved by everyone. But as you climb the steps of fame, there’s always another

side to that. People may be fascinated by you, but on the other hand, those who haven’t been as successful are bound to

view you with a certain bitterness. That’s where the loneliness comes in. I think I’m a winner of a different sort. I do go to

lots of events and parties, and I’m sure that I’m viewed by people with fascination and envy in about equal parts, but I have

other commitments beyond my life as a writer. I’m a United Nations Messenger of Peace; I travel all over the world and

meet all kinds of people of different nationalities and social classes. In fact that provides the raw material for my work. I

have my wife as well as many friends. I’m alone when I make decisions, but never physically or emotionally alone. A winner

can be alone or not, depending on the kind of life he chooses.

– Extract from an interview published in Revista Época, Brazil, August 2008

Paulo visited Cannes in 2007 and 2008 to research the book

Page 5: 2008 Frankfurt Book Fair:print

Veronika Decides to Die

n(THE FILM)

T I T L E : Veronika Decides to Die

D I R E C TO R :Emily Young

W R I T E R S : Lar ry Gross / Roberta Hanley

n

G E N R E : Drama

N AT I O N A L I T Y : USA

R E L E A S E D AT E : Fall 2009 (USA, UK)

S TAT U S : Post-Production

B U D G E T : 9 million USD

D I S T R I B U TO R S :Wide Pictures (Spain) / Falcom (Ger many)

MGN Paradise (Russia)

Imagem (Brazil/Latin Amer ica) / Showtime (South Korea)

Page 6: 2008 Frankfurt Book Fair:print

1110

The Illustrated Alchemist (2008)

Editorial Planeta has produced a beautiful co-edition of The Alchemist with illustrations that contain alchemical symbols from

the 16th century first published in Claude Paradin's Les Devises Héroïques (1556), printed and bound in high-quality materials.

Editions: Rights sold in 10 languages

Danish, Dutch (Belgium, The Netherlands), Finnish, French (Belgium, Canada, France, Switzerland),

Italian, Norwegian, Polish, Portuguese (Portugal), Spanish (Andean area, Colombia, Ecuador, Spain,

Venezuela), Swedish.

20th Anniversary of the Alchemist Exhibition:

The Alchemy of Letters

Throughout 2008, The Alchemist is celebrating its 20th anniversary with the travelling exhibition "The Alchemy of Letters".The show pays tribute to a cross-border phenomenon in the history of world literature.

Conceived and designed by the Óscar Niemeyer International Cultural Centre, the exhibition first opened at the Valdercana

Palace of Avilés (Spain), and then moved on to the following cities:

Milan (Italy) Sala Buzzati, Corriere della Sera Foundation n Arendal (Norway) Arendal Library n Bucharest

(Romania) Gaudeamus Book Fair n Stuttgart (Germany) Mercedes-Benz Museum n Helsinki (Finland)

Helsinki Book Fair n Moscow (Russia) Central House of Artists n Copenhagen (Denmark) National Library n

Bogotá (Colombia) Centro Comercial Santa Fé.

Page 7: 2008 Frankfurt Book Fair:print

© A

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et

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14

Pa

ul

o C

oe

lho

´s T

itle

s O V

encedor está só – The Winner stands Alone (2008) n A Bruxa de Portobello – The Witch

of Porto

bello (20

06

) n S

er

Co

mo

o R

io q

ue F

lui – L

ike th

e flowing River (2006) n

O Zahir – The Zahir (2005) n Onze Minutos – Eleven Min

utes (2

003)

n H

ist

ór

ias

par

a P

ais

, F

ilh

os

e N

eto

s –

Storie

s fo

r Parents, C

hildren and Grandchildren (2001) n O Demônio e a Srta. P

rym –

Th

e D

evil a

nd

Miss P

rym

(2000) n V

eronika decide Morrer – Veronika decides to Die (19

98) n M

anu

al

do

Gu

er

re

iro

da

Lu

z –

Th

e M

anual o

f the W

arrior of Light (1997) n Cartas de Amor d

o P

rofeta

– L

ov

e L

et

ter

s from

a Prophet (1997) O n O Monte Cinco – The F

ifth

Mo

un

tain

(19

96

) n

Na

Ma

rgem

d

o Rio

Piedra eu sentei e Chorei – By the R

ive

r P

ied

ra

I sat dow

n and Wept (1994) n Maktub –

Mak

tub

(19

94

) n

As

Va

lkír

ias – The Valkyries (1992) n

O D

om

Su

pr

em

o – The Greatest Gift (1991) n

Br

ida

– B

rid

a (

1990

) n O Alquimista – Th

e Alc

he

mist (1988) n O Diário

de

um

Ma

go

– T

he Pilgrimage (1987)

Page 9: 2008 Frankfurt Book Fair:print

1716

“Paulo made an ethical decision to give free access to the darkest corners of his life. It is perhaps this blend of mysticism

and astonishing candour as regards his past that explains why Paulo Coelho – despite all his detractors – is revered

throughout the world as someone very special.” – Luís Antônio Giron / Revista Época

“The biographer won his subject’s trust, had access to his diaries and interviewed hundreds of people to form the huge

picture, or perhaps giant jigsaw puzzle, that eventually became The Magician, one of Fernando Morais’ most complete

biographies.” – Carlos Herculano Lopes / O Estado de Minas

Journalist Fernando Morais, the author of some of the best-known biographies published in Brazil, among them the best-

sellers Olga (1985) and Chato, o Rei do Brasil (1994), has, in the past, sifted through military archives and manuscripts in

Russian for his work. However, none of those experiences prepared him for what happened at the beginning of 2007, when

he was handed the key to an enormous black chest almost the size of a wardrobe and disguised as a television stand in the

maid’s room of a magnificent penthouse apartment in Copacabana. The owner of the chest, author Paulo Coelho, handed

over more than the key; for he gave the journalist permission to use the contents of that chest as he wished. Morais was

not only at liberty to examine diaries, letters, tapes, photos and notes spanning several decades, he also received a promise

from the subject of the biography that he would not interfere at any point in the writing of the book. What more could a

celebrity biographer want?

His first feeling was one of excitement. “I had imagined it would be a small chest containing only correspondence,” he

said, “but when I removed the seal on that enormous box, I sensed a special smell emanating from it – the smell of pure

gold.” He removed the contents one by one, as thrilled as if he had alighted on Ali Baba’s treasure. There were a hundred

cassette recordings and 170 black hard-back notebooks filled with letters, cuttings and memorabilia. These were Coelho’s

diaries, both written and recorded on tape, which he started when he was 12 and continued until he was 48. “I began

searching his soul and his guts,” Morais says.

– Extract from Luis Antonio Giron's article for Revista Época, Brazil, June 2008

Editions: Rights sold in 21 languages

Bulgarian, Czech, Danish, Dutch (Belgium, The Netherlands),

English (Australia, New Zealand, UK, US), Finnish, French

(Belgium, Canada, France, Switzerland), German (Austria,

Germany, Switzerland), Greek, Hungarian, Italian, Korean,

Lithuanian, Norwegian, Polish, Portuguese (Brazil, Portugal),

Romanian, Russian, Spanish (Argentina, Bolivia, the Caribbean,

Central America, Colombia, Ecuador, Mexico, Paraguay, Peru,

Spain, Uruguay, Venezuela), Swedish and Turkish.

O Mago: The Magician

– The Story of Paulo Coelho (2008)

Fernando Morais, the author who helped to establish biography as a literary genre in Brazil, focusses his investigative

energies on the Brazilian who has become the one great legend in Brazil's recent history: Paulo Coelho. On looking into

Paulo Coelho’s life, Morais discovered someone whose story had such potency, drama and human interest that he concluded

that “even if Paulo had never written or sold a single book, his life would make a tremendous novel”.

The Magician is the electrifying life of a popstar who is courted by princes, sheikhs, queens and presidents. A story that not

even the most creative of screenwriters could have dreamed up.

“I don’t know what my reaction will be when I read what’s in this biography, but in the chapel right in front of me

now are written the words: 'And ye shall know the truth, and the truth shall make you free'.” – Paulo Coelho

Page 10: 2008 Frankfurt Book Fair:print

1918

Paulo Coelho's website

Coelho's blog n 1 .5 million hits n

newsletter n 223,616 subscribers

367,323 friends in all

put together MySpace n

Facebook n 77,978 fans

Internet

n 12.5 million hits n 16 languages Paulo

over 11 ,000 comments Paulo Coelho's

n over 1 million hits n 7 languages

the Internet communities

34,193 friends Orkut n 66,705 fans

YouTube n 1 ,020 videos (Status from September 2008)

Page 11: 2008 Frankfurt Book Fair:print

T I T L E : Exper imental Witch

I D E A : Paulo Coelho

W R I T E R : Film competition based on the novel The Witch of Portobello by Paulo Coelho

PA RT I C I PA N T S : 6,000

W I N N E R S / D I R E C TO R S : Aaron J. March (Heron Ryan)

Tamsin Mccarthy (Andrea McCain)

Alex Jehs (Edda)

Adr iana Garza (Samira)

Geoff Stewart (Lukás)

Michael Myers (Father Fontana)

Jennifer Bollinger (Pavel)

Craig Archibald (Peter Sher ney)

Tadeh Daschi (Nabil)

Ban Lill a ( Vosho)

Linda Van Der Steen (Liliana)

Fer nand o Duprat (Antoine Lo cad our)

Alfonso Suarez ( Jour nalist)

Sylvia Fodor (Scotland Yard and Lella Zainab)

n

J U RY : Elisabet ta Sgar bi / Eugenio Lio / Cl ara Belén Gómez

P R O D U C E R S : Bet t y Wrong (editing) / Paulo Coelho

G E N R E : Drama N AT I O N A L I T Y : Wor ld R E L E A S E D AT E : Fall 2008 (Inter net version)

S TAT U S : Post-production D I S T R I B U T I O N : To be submit ted to film festivals wor ldw ide

AWA R D S : Cinema for Peace Special Award

PA RT N E R S : Hew let t-Packard / MySpace / G1 / Burda / Pr isma Press

P U B L I C I T Y C A M PA I G N : Go odby Silverstein & Partners

in coll aboration w ith Transistor Studios New Yor k, short-listed for

a Titanium Lion at the Cannes Inter national Advertising FestivalView the complete discl aimer in this link:

www.paulo coelhoblo g.com/

exper imental-w itch-discl aimer

Experimental Witch

n(THE FILM)

Page 12: 2008 Frankfurt Book Fair:print

22

New Stationery Line

Joy – Diary 2009 by Paulo Coelho

I l lustrat ions by Catal ina Estrada / Design by Lene Stangebye Gev ing

This new line of stationery has illustrations by the internationally renowned Colombian artist Catalina Estrada, created

exclusively for this title. Joy is an enchanting, brightly-coloured diary, which will bring a feeling of happiness throughout the year.

This beautiful series of stationery books with quotes from the author's best-loved titles has been marketed since 2003 and

has sold 1.5 million copies in 19 countries.

Page 13: 2008 Frankfurt Book Fair:print

“Paulo Coelho's special talent seems to be his ability to speak to everyone at once. He is a lenient teacher, and an empathetic one. This is the reason for the astonishing appeal of Paulo Coelho,

whose books have sold 100,000,000 copies worldwide.” – Dana Goodyear / The New Yorker

L I N K S : www.paulo coelho.com

www.paulo coelhoblo g.com

The Winner Stands Alone: www.ovenced orestaso.com.br

The Mag ician: www.fer nand omorais .com.br

C O N TA C T : Sant Jordi Aso ciad os Agencia Literar ia

Address: Passeig Garcia i Far ia, 7 3-75 , Tor re A, 7º 5º , 08019 Barcelona, Spain

Phone: +34 93 22 4 01 07 / Fax: + 34 93 356 26 96

Email: mail@santjordi-aso ciad os.com / Website: www.santjordi-aso ciad os.com

S A N T J O R D I A S O C I A D O SA g e n c i a L i t e r a r i a

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