2008 Forté Sponsorship

MeetingQuarterly Webex

March 5, 2008

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONAgenda

• Corporate Census• School Census• Corporate Best Practices Summit—May 2008• Annual Conference—June 2008• Marketing update• Power Tools Update• Local Chapters• Undergraduate Outreach• Annual Dues• Event Calendar review• 2008 Forums• Fellows update

Sponsor Census

2007 FORTE FORUM: THE MBA VALUE PROPOSITION2007 Corporate Census

Highlights Growing the pipeline and recruiting MBA’s are top priority (consistent for ’06 & ’07) 86% are satisfied or very satisfied with their sponsorship Top MBA pipeline schools: Wharton, Chicago, NYU, Columbia, HBS

>Top hiring qualities: leadership, work experience Top UG pipeline schools: NYU, Columbia, HBS, Cornell, Penn State

>Top hiring qualities: GPA, leadership roles, extra curricular activities 79% have a women’s network & 64% have women’s conference

Trends Significant increase in # of MBA’s hired (+28%) and percentage of MBA’s who are women (39% -- up from 28% in 2006) Percentage of women in firm increased slightly while women in senior management and BOD decreased or held steady

Highlights

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONSchool Sponsor Census 2007

Admissions recruiting & pipeline building top priorities

Top Employers Class of 2007:

Citi, Deloitte, Booz Allen Hamilton, JP Morgan Chase, McKinsey & Nestle

Top Functional Areas:

Consulting, Finance, Marketing, General Management

Trends: 2005 - 2007

% increase schools women’s conferences: 54% - 67%

Enrollment: FT 27% - 31%, PT 27% steady, Exec 21% - 23%

Corporate Best Practices Summit

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONCorporate Best Practices Summit, ‘08

Keynote Speakers:

Sally Helgesen, author, The Female Advantage – Women’s Ways of Leadership.

Sharon Hall, Spencer Stuart, Manager of Atlanta office; co-founder of its Diversity Practice and member of Spencer Stuart Board of Directors

The Satisfaction Factor:The Key to Breakthrough Recruitment and Retention

Wednesday, May 7, 2008--Deutsche Bank

An in-depth look at how men and women perceive, define and pursue satisfaction differently in their work. Implications for businesses and how companies can capitalize on these findings. Strategies on how companies can best position their brand and messaging to develop recruiting and retention strategies for top female talent.

2008 Annual Conference

Schedule

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONAnnual Conference, 2008

DATE EVENT AUDIENCE

Wednesday, 6/25-Friday, 6/27

Financial Services FAST Track Conference

Incoming MBAs, Forté Schools

Thursday, 6/26(9 am-5 pm)

Annual Sponsor Meeting All Forté Sponsors

Thursday, 6/26(5-9 pm)

Fellows Reception & Small Group Dinners

Forté Fellows,

2008-2010

Friday, 6/27 Dialogue with Leadership Sponsors and employees, MBAs

Friday & Saturday, 6/27-6/28

MBA Conference(Dialogue, Career Fair, Sessions)

All women MBAs,

Forté Schools

Friday, 6/27 MBA Career Fair All women MBAs,

Forté Schools

Program Overview & Next Steps

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONFinancial Services FAST Track

Forté Goal: To offer industry-specific value added programming.

Program Objective: To educate women about careers in financial services, and to differentiate Forté companies as the best place to work for women in finance.

Program Approach: Growing the Pipeline1) Short-Term Talent Acquisition: MBAs2) Long-Term Talent Development: College & Early Career / Pre-MBAs

Annual Fee: $15,000 (In addition to base sponsorship)

7 Participants: Citi, Lehman, Deutsche Bank, MetLife, Fidelity, Wachovia, Goldman Sachs

Resources & Timeline: Erica Hamilton, CDG Perspectives, will be our program development consultant and the events will take place through the year.

June 26, 2008

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONSponsor Meeting

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June 27, 2008 – Kimmel Center, NYU

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONDialogue with Leadership 2008

Expected attendance: 250

Fee: $25

Speakers:

Sharon Allen, Chairman, Deloitte

Other speaker: TBA

Moderator: Pattie Sellers, Editor, Fortune

Webcast & Podcast

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Purpose, Passion, Power: Key Takeaways

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONMBA Women’s Conference 2008

Attitude/motivation: expect and orchestrate career success

Skill sets: build leadership skills that add value to their MBA program and career

Program Highlights: June 27-28, 2008

Workshops: Quant Skills, Case Method, Soft Skills

Career Fair & Industry/Function Introductions

Professional Development Sessions

Fellow Dinners

Network: cultivate relationships with MBA women and company sponsors

Marketing Update

Database Statistics

Online Media Results

• Podcasts

• Videoblogs

• Google Search Advertising

Profile Update Campaign

2007 Forté FORUM: THE MBA VALUE PROPOSITIONMarketing

2007 Forté FORUM: THE MBA VALUE PROPOSITIONDatabase Statistics

Number of records with working emails: 26,433• +9% vs. last month; +55% vs. last year

• Key Drivers: Event Registration; Google Ad Words Campaign; MBA women emails/posters

Board Meeting: October 29-30, 2007

Number of site visitors and number of visits increasing significantly

• Jan 2008: 18,400 visitors (vs. 8600 prior Jan 07)

• Jan 2008: 26,000 visits (vs. 12,800 Jan 07)

• Key Drivers: New website vs. Jan 07; Profile Update Campaign; Events; Webinars; PowerTools; Online Events/recorded content; refreshed home pg content

• more interactive vs. static content

Top Career Stage database segments

• Working full time/post undergraduate: 39% of database

• In College: 13%

• Working full time/post graduate: 12%

Forte Forum Podcast Series: The MBA Value Proposition

• 6800 listeners since launch

• 5936 listeners for season 1 – three total episodes (launched Dec 06)

• 3116 or 52% listened DURING season 1

• 881 for season 2 to date (two episodes only)

Career Lab Podcast series• 2266 listeners since launch

• 1422 listeners for season 1 – three total episodes (launched Feb 07)

• the majority listened DURING season 1

• 844 for season 2 to date (two episodes only)

Women In Business Podcast – Elizabeth Vale, Morgan Stanley• 1714 listeners since release

2007 Forté FORUM: THE MBA VALUE PROPOSITIONOnline Media – Podcasts Board Meeting: October 29-30, 2007

Three bloggers for second semester: Forté Fellows• Elizabeth Neils, University of Carlson School of Management

• Kate Lehman, Indiana University Kelley School of Business

• Jenn Jeng, MIT (part-time blogger)

Second semester focus: finding an internship

• final posting: May 1

Results to date•8400 clickthroughs to blog page

• promoted to pre-MBA; Fellows: GWIB leaders; MBA women

• doubled since October

• 1800 individual videos viewed from start to finish

• tripled since October (more videos to view)

2007 Forté FORUM: THE MBA VALUE PROPOSITIONOnline Media Results - VideoblogsBoard Meeting: October 29-30, 2007

Awarded Google Grant for non-profit organizations; Potential Value: $30,000 for 3 month period

October 2007 - January 2008

2007 Forté FORUM: THE MBA VALUE PROPOSITIONOnline Media - Google AdWordsBoard Meeting: October 29-30, 2007

Results:• utilized $27k of available $30k

• total clickthroughs: 31,000

• total impressions: 2.7 mm

• 90% linked to Jobs messaging (click through to Power Tools)

• Events (Career Lab) and MBA general messaging less impactful

Key Learnings:• Broad, relevant messaging = greater results.

• Can’t control quality of clickthroughs (e.g. profile of Power Tools submissions)

• Limited to available keywords – high quality key words purchased by

others (esp. MBA)

• Continue to explore other non-profit programs (e.g. YouTube)

• Will website traffic gains continue post-campaign??

Objective: increase efficiency/effectiveness of marketing and promotion initiatives by encouraging users to maintain an updated profile

2007 Forté FORUM: THE MBA VALUE PROPOSITIONProfile Update CampaignBoard Meeting: October 29-30, 2007

Key Elements:• early January: add Login field and Profile update text to top of home page

• campaign period: 1/15 – 1/31

•Jan 15: email request with incentives (ipods; itunes cards)

• Jan 28: reminder email

• also updated registration form fields; increased number of required fieldsResults:

• Jan 2 – Jan 14: 1074 profiles updated

• Jan 15 – 31: 2177 profiles updated

– TOTAL: 3251 (12% of database)

• Post-campaign: 177 profiles updated

Next Steps:• update campaign – every 6 months• continue to scrub database• membership drive campaign

Power Tools

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MBA Database (current students and alumnae)

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONPower Tools Quarterly Update

773 active candidates (+38%)

318 Fellows (84 class of ‘09; 65 class of ‘08; 18 class of ’07)

25 active jobs (+79%)

Various Degrees (college students and college graduates)

925 active candidates (+226%)

17 active jobs (+31%)

1 order request; 8/8/07, Sanford C. Bernstein & Co.

55 Forté employer logins and 99 employer searches this quarter

43 employer searches this quarter

44 orders: online resume database (since 8/2007)

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2007 FORTE FORUM: THE MBA VALUE PROPOSITIONPower Tools Quarterly Update

FORTÉ MONTHLY JOB ALERTS - NEW POSTINGS!To better support your career search efforts, Forté Foundation is providing you with this once-a-month Job Alert service.  Top employers are seeking talented women, so check out the newly-posted jobs available to you.

RECENT JOB POSTINGS: …

Job Alert Activity – MBA

Email Open Rate: Nov—19%; Jan—21% (up 9%)

Click Thru Rate: Nov—4.5%; Jan—3% (-28%)

Job Alert Activity – Various Degree

Email Open Rate: Nov—17%; Jan—16% (-3%)

Click Thru Rate: Nov—3%; Jan—2.5% (-16%)

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Local Chapters

Chicago & New York Local Chapters

Purpose

To build a local network of undergraduate and pre-MBA women interested in business & in getting an MBA

To increase the number of women in the Forté pipeline

2008 Annual Plans in place

Marketing & Communications

• Web pages published & generating new registrations

• Quarterly & ad-hoc communications to local chapter members

• Participation in local Forté events (Career Labs, Forums)

• Contact with local business schools to plug local chapters/events

Quarterly Events

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONForté Local Chapters

Undergraduate Outreach

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONCareer Labs 2007-2008

Date Campus Registration Attendance

November 6 Harvard 252 95

November 13 U Chicago 98 39

November 13 U Minnesota 141 75

November 14 Emory 124 55

February 4 Yale 122 36

February 11 Duke 224 67

February 11 Georgetown 140 52

February 18 Columbia 196 59

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONLeadership Lunch 2007-2008

Date Campus Registration Attendance

November 6 Harvard 32 14

November 13 U Chicago 30 14

November 13 U Minnesota 29 21

November 14 Emory 16 16

February 4 Yale 58 32

February 11 Duke 36 17

February 11 Georgetown 42 28

February 18 Columbia 19 9

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONUndergraduate Conference--NEW

Fall 2008 & Spring 2009 Audience: Undergraduate Women Location: TBD

Keynote Speakers The White House Project, Marie Wilson, founder and President Career Search Secrets, Lindsey Pollak, author

Theme – in development Decision 2008—Choose your destiny A woman in charge

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONUndergraduate Outreach - Additional

Career Lab Template

Implementation by schools with Forte support

Leadership Lunches with Company Sponsors

Online tool kit and funding for undergraduate intern

Organized in conjunction with recruiting trips

Annual Dues

$10,000 to $12,500

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONSchool Annual Dues 08-09

Increase in Forte programming since 2001

• Fellow Symposium for 80 women to Conference for 250 women

• One Intern Symposium to two Undergraduate Conferences

• Myriad of online events and website improvements

• 6 Forums for 600 women to 9 Forums for 2000 women

Halting school growth after 2009

• Inviting 3 more schools to join with plans to hold at 36 school sponsors

School Sponsor Value Proposition

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONSchool Annual Dues 08-09

Forte Forums provide efficiency in reaching large numbers of women

• Female GMAT takers 25 and under have gone up 13% since 2003

• If dues went to Forums alone each would cost under $1400 (compare to QS events which cost $2900 +)

Forte is aggressively cultivating the pipeline of MBA women

The needle is moving up for most schools’ FT female MBA enrollment

• 70% of sponsor schools have seen an increase in FT female enrollment since 2005

• FT enrollment of all sponsor schools has increased 4 percentage points from 27% to 31% since 2005

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONCorporate Sponsor Packages 08-09

MBA RECRUITING PACKAGE

 

MBA Women’s Conference & Career Fair

Forte Forums (Registrant Database)

MBA Podcasts

MBA Webinars

MBA Resume Search and Job Posting

MBA Fellows List Serv

MBA School Promotion (posters)

Women in Leadership Profiles on web

Company Profile on web

 

$15,000

RECRUITING AND RETENTION PACKAGE

 

Corporate Best Practices Summit

Network of Women’s Networks

Career Fair (MBA or Undergrad)

 

 

  *Stand-alone package available one year only as introduction to Forte

$5,000*

PREMIERE SPONSORSHIP

 

All items in MBA Recruiting Package

All items in Recruiting and Retention Package

PLUS:

Undergraduate Conference & Career Fair

Undergraduate Podcasts

Undergraduate Webinars

Undergraduate Resume Search & Job Posting

Featured in Virtual Campus

 

 

$25,000

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONCorporate Dues Changes 08-09

FINANCIAL SERVICES FAST TRACK

 

MBA FSFT Conference

MBA Career Development Webinar Series

MBA Reception

Early Career Online Office Hours

Dedicated Web Page to Careers in Finance

Dedicated Podcast Series about Careers in Finance

 *only available in conjunction with MBA Recruiting Package or Premiere Sponsorship or as an introductory offer

$15,000 *

EVENT SPONSORSHIPS

 

Undergraduate Conference

MBA Conference

Undergraduate Leadership Lunches

Forums

 

 

 

 

Various Amounts

Calendar & Events

Mark Your Calendar!

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONSponsor Calendar 2008

March 5 – Quarterly Web Ex Sponsor Meeting

May 7 – Corporate Best Practices Summit

June 26 – Sponsor Annual Meeting

June 27 – Dialogue with Leadership, Career Fair

June 28 – MBA Women’s Conference

May 6 – Board Meeting

May 22 – Quarterly Web Ex Sponsor Meeting

May 9 – Fellow Names Due

Schedule

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONWebinars 2008

DATE TOPIC AUDIENCE

February 5 Private Equity & VC

IBM, Chicago, Kellogg

MBA Women

February 6 Resumes & Interviews

Deutsche Bank

College

February 28 Career Search Secrets

Lindsey Pollak

College

March Wall Street Journal College

April 2 Internship Success

McKinsey, GM, Wach, DB

College

Late April On/Off Ramping

Goldman, Deloitte, Tuck, HBS, Lehman

MBA Women

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2007 FORTE FORUM: THE MBA VALUE PROPOSITIONForte Forums 2008 - TENTATIVE

September 8 Boston

September 9 New York

September 10 DC

September 11 Chicago

September 15 Atlanta

September 16 Houston

September 17 LA

September 18 San Francisco

October 7 London

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Fellows Update

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2007 FORTE FORUM: THE MBA VALUE PROPOSITIONFellows Update

Fellow Surveys

Fellow Board Member – Class of 2008

• Statement of Interest/Interviews in April

• Intern, Exit & Entering Surveys launch April 1

• Reminder: Fellow Associates

• Due to Forte May 9

2010 Fellows

• 2 year term

Next Webex: Thurs, May 22