2008 Benefits & Annual Enrollment

Communication Strategy

Julee WellerGlobal Benefits

DesignFebruary 27, 2008

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40 Years of Experience

Founded in 1968

Intel has grown into the world’s leading silicon innovator

$38.3B in revenues, 86K employees worldwide (46K US), 300 facilities, 50 countries

World’s 5th most valuable brand

Consistent history of strong corporate accolades• Global Most Sustainable Corporation

• Dow Jones Sustainability Index Technology Sector Leader

• World’s Most Innovative Companies

• Best Corporate Citizen

• Working Women 100 Best Companies

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Engaging our Employees in Health

Intel’s benefits strategy embraces a holistic

approach that places strong benefit programs

and tools upon a fundamental philosophy of employee health and

wellness

Communication Essential to Strategy

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Health Benefits Communication Strategy

Developed a year-round communication campaign to: • Increase employee health benefit plan awareness; getting the most

out of the benefits both financially and quality care• Actively engage employees in their own wellness – live healthier lives

every day.

Five “blitzes” scheduled per year; a ‘blitz’ includes 3-5 intranet articles that cover a variety of health related topics focused on Benefits Awareness, Consumerism, Healthy Choices.

Articles are intended to be engaging and actionable. - AR

Topic are selected by a cross-functional team {HR (Benefits/Disability), Occupational Health and Communication}.

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Think Feel Do Employees understand

Intel’s external efforts to improve healthcare and internal benefits and programs

Employees understand healthcare consumerism

Employees can positively effect their health by the choices they make

Intel provides a full range of benefits, tools, and resources for employees to manage their health

Employees feel that Intel is making a difference in healthcare as a whole and at the work place

Employees can control their out-of-pocket expenses and Intel’s cost

Employees are inspired and motivated to achieve their best possible health and quality of life

Employees trust the full range of benefits, tools, and resources available to them

Employees achieve optimal health and wellness by using their benefits and participating in wellness programs

Employees make effective/efficient choices that control cost

Employees make effective/efficient choices that maintain, manage or improve their health

Employees utilize the full range of benefits, tools, and resources available to them

Health Benefits Communication Objectives

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Annual Enrollment Theme: Choose Well, Use Well, Be Well

• Speaks to employee engagement, involvement, and role

• Speaks to Annual Enrollment process, personal health, and financial health

• Action oriented

• Integrated with Health & Wellness

• Continued use throughout the year to promote Intel’s culture of healthy, productive, and engaged employees and families who live wellness-oriented lifestyles every day

Campaign ObjectivesThink Feel Do

I know which benefits are changing and understand where I must take action.

I know when and how to enroll (Annual Enrollment dates, My Health Benefits Web site).

I need to consider “the 5 C’s” in making my health benefits decision:• Comparisons – plans I am considering • Cost – monthly/annual• Coverage – What does the plan cover?• Changes – What’s new/changing for 08• “See” if my doctors are in the plan I understand that Intel and employees share the cost of health care. Due to increases in health care cost, the cost of some health plans are going up.

I know I can maintain or improve my health by taking advantage of my health plan’s preventive care benefits and participating in the Health & Wellness program

Intel provides me with a wide range of benefits and I know how to get help to choose well, use well, and be well.

Annual Enrollment provides me the opportunity each year to review my coverage and make changes to meet mine and my family’s needs.

“The 5 C’s” can help me make my health benefit choices in selecting the right plan for me and my family.

By doing my part in evaluating my personal needs and enrolling in the right health benefit plan for me and my family I can help reduce the health care cost shared by both myself and Intel.

I can manage mine and my family’s health through my health benefits and Health & Well-being programs

Take appropriate action for my situation.

Go to the My Health Benefits web site between Oct. 29 – Nov. 16 to review my coverage and make enrollment changes if needed or required.

Use the Annual Enrollment guide and tools on the My Health Benefits Web site to help me find “the 5 C’s” in regards to my personal situation.

I will do my part to manage the cost of health care, which includes reviewing my current coverage and enrolling in the right plan for me, understanding how to use my health benefits wisely, and participate in wellness programs such as the Health for Life wellness program

Use my preventive care benefit and participate in health and wellness programs

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Strategies and TacticsObjective Strategy High level tactics

Think Multi-media communication Electronic Media Print Media

Circuit Annual Enrollment Guide

Internet Banners/Poster

E-mail Flyers

Blog

Biz group comm networks

Key Dates Calendar

Chats

Stakeholder training Stakeholder training on Annual Enrollment changes and impacts to their core business

Feel Education Virtual sessions

Webinars (Lumenos & CIGNA)

Road Show

Promote tools, resources, and education

Circuit articles and Benefit Guide to show steps in how to choose and enroll

Treadmill Give-a-way

Do Push communications Target e-mails

Last chance e-mails

Confirmation e-mail

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2008 Plan Enrollment Results

15%

48%

14%

3% OAPPPOHMOsCDHPHDHPCOINWaive

25% Consumer Plans

Record migration into the consumer plans

HDHP added more that 1600 new enrollees

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AE Communication

Tactic

Description Outcome

Benefits Blog Launched June 2007 to post benefit related topics for employees to comment on

6 topics posted since launch13,000 views per Blog170 employee comments per Blog

AE Blogs AE blog posted Oct 2007titled “Health Benefits and Old Dogs”

Focused on benefits of High Deductible health plan: 7500 views, 95 comments

Employee blogs on health care

Off shoot blogs posted by employees stirred rich dialog between employees on merits of consumer driven plans.

Mix of negative and positive postings. - Got Dependents? Go with Lumenos HDHP- Annual Enrollment recommendations- Lumenos HDHP: Things that need improvement- What’s wrong with Intel’s chosen HSA offering? Glad you asked.

2008 Communication Outcomes

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AE Communication

Tactic

Description Outcome

Treadmill Give-a-Way

Give-a-way designed to encourage usage of decision support tools. Employees who used a decision support tool during AE were entered into a drawing.

Over 29000 used decision support tools during AE.

Published article announcing the winner and plan on follow-up story (hopefully a success story).

Chat Sessions Live chat between employees and benefits experts to answer employee questions

Seven 1-hour chats held during AE; on average 92 employee question per chat

Annual Enrollment Survey

Survey question “The communications were clear and I had the information I needed to make a decision.”

90.54% of employees agreed or strongly agreed.

2008 Annual Enrollment Outcomes

Back up

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2008 Benefits Marcom StrategyObjectives Strategy Tactics

Build employee confidence in choosing the right benefits plan that best suits the needs of the employee and employee’s family

(Choose Well)

Provide robust access via multiple channels to enrollment tools, information and resources that make it easy for employees to make enrollment decisions

• Annual Enrollment communications differentiate the health plan choices (key differences between plan offerings)

• Communicate tools for modeling and comparing to understand the choices, features, and costs –GGive incentive for tool usage through Treadmill give-a-way

• Education sessions to provide employees information about health plan choices, changes, and new Hewitt tools

• Chat sessions that will be available for employees to ask questions to benefits experts while receiving “real time” answers

• Employee Blog to simulate discussion among employees on annual enrollment.

• Road shows are provided for employees to meet face to face with benefit suppliers and HR representatives to gain better understanding of plan choices and features

• Circuit articles to make employees aware of Annual Enrollment, Enrollment process, and plan features

• Targeted e-mail to make employees aware of Annual Enrollment, Enrollment process, and plan features

• Benefits Guide home mailing to home to provide information on plan choices, changes, and how to enroll

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2008 Benefits Marcom StrategyObjectives Strategy Tactics

Increase Employee awareness of what is driving health care cost increases and what employees can do to help keep health care affordable

(Use Well)

Provide just-in-time education about what is driving increases in health plan premiums and out-of-pocket costs

Create awareness that both Intel and employees have responsibility to embrace and engage in solutions to keep health care affordable

Increase understanding that consumer-driven plans are a more cost-effective choice that helps employees become better informed and engaged health care consumers

Create awareness that employees can manage their health through preventive health care benefits and programs available from Intel (Health for Life)

Circuit article focused on health care cost drivers and what Intel/EE’s can do to keep health care affordable

–What Intel is doing, what you can do to keep healthcare affordable (embrace consumer-driven plan options, optimize preventive care services through your health plan, participate in Intel’s health & wellbeing programs)

•Benefits Guide home mailing includes information on

–what Intel/EE’s can do to keep healthcare affordable

•Health & Wellness Program campaign creates awareness for employees about their health risks, resources, tools, information for living healthier lifestyle

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2008 Benefits Marcom StrategyObjectives Strategy Tactics

Drive employees to participation in Health & Wellness programs

(Be Well)

Build awareness about Health and Wellness program offerings

Increase employee awareness about importance of preventive care and being informed about your health plan’s resources for helping you manage your health care

Health & Wellness Program and Annual Enrollment marcom integration

Health & Wellness Program incentives for participation in program

Consistent communications and messaging drive employees to online portal page “one-start shop” intranet site for information, resources, and tools for Health benefits and Wellness

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AE Benefit Blog Detail

THE BENEFITS BLOG

The purpose of this blog is to discuss Intel Benefits. Let’s keep it real and make this a place to interact – all constructive comments are welcome. At the same time, this can’t become a Q&A forum: please use Ask ES for detailed questions. Finally, a message from the lawyers: "The information in this blog is not intended to take the place of or change the official plan documents in any way. In the event of a discrepancy between the information in this blog and official plan documents, the plan documents will prevail." Just so you know.

Health benefits and old dogs

First of all, let me just say I’m thankful to have health insurance. And choices. Without those two things my life would be very different. That doesn’t mean the healthcare system in the U.S. doesn’t still drive me nuts. Options are nice, but trying to make sense of all the complicated rules is like trying to match up all the colors on a Rubik’s cube: almost impossible, especially if you’re like me – someone with no time or patience to figure it all out.

 

Which brings me to Annual Enrollment: it’s that time of year again when my brain turns to mush when faced with having to decide what to do with my health benefits for the next year. Over the last couple of years we’ve been introduced to health plans that sound like they’ve been created by bankers: set-up a pre-tax savings account… manage receipts…pay premiums….meet deductibles…etc. Will I need my accountant to talk to the pharmacist? Do I have to stand in line at the DMV to schedule a doctor’s appointment? I’m only joking with the last two questions (I know the DMV is automated now).

 

Call me an old dog. I’ve been with the same health plan since I started with Intel 17 years ago. The “auto-pilot” system works for me. Except lately I’ve been wondering if I could actually save money with one of those other kind of health plans. Someone recently told me he’s been with one of the consumer-driven health plans for over three years, and since that time he’s only paid around $140 total in medical costs (not including premiums)!  I know everyone’s situations are unique – but if what he says is true it would be a huge difference for me (I pay that much for prescriptions alone in just 6 months). I think I finally realize I need to make an effort and spend time investigating other health plan options (which I’ve never really done in the past, obviously). In the meantime, if you have any experiences you can share or suggestions on what’s worked well for you (or not) – I’d love to hear from you. And the sooner the better -- Annual Enrollment starts Oct. 29.

2008 Benefits Comms at a Glance Description

• Circuit Articles (Storylines) WW38 – WW01– WW38: Overview of Annual Enrollment, dates, and how to

prepare.– WW38: Roth 401k – WW43: Overall message of benefits 08 (watch for your

guide) and action required– WW44: 2007 Annual Enrollment begins – using the 6 C’s to

determine what plan is right for you– WW45: people like me – why they choose their plan and

experience• Lumenos plan• CIGNA Coinsurance

– WW46: Last week of Annual Enrollment– WW46: Health For Life– WW01: Reminder to use well (health benefits) – WW01: Roth 401k enrollment

• E-mails– WW43: Manager Actions– WW44: Annual Enrollment begins – Harvard Pilgrim &

Independent Health– WW44: Annual Enrollment begins - SERPLUS– WW44: Annual Enrollment begins – remaining ees– WW46: Last week to re-enroll in FSA – WW47-52: New Hire 2006 & 2007 Annual Enrollment

information – WW44-46: Hewitt notifications and confirmations– WW46: Remind to enroll (sent from Hewitt to ees who have

not made AE elections)– WW01: 2007 plan year changes reminder and use new ID

cards

• Home Mailings– WW42: SERPLUS Guide– WW43: Benefits Guide – WW43: Notice of Creditable Coverage for Medicare eligible

(insert in guide mailing)– Dec.: New Medical/Dental ID cards

• Web sites– WW38: Circuit Benefits planning and education page

WW42: Circuit Health Benefits and Wellness page updated for AE

– WW44: www.intel.com/go/myben– WW44: Hewitt website updated for AE– WW44: Fidelity website updated for SERPLUS enrollment– WW01: Circuit T-Comp updates

• Blog– WW38: 401k– Placeholder WW40: Own your own decision making ability – WW43: Why not review your available health benefits?

• Just so you know…– WW43-46

• Print – WW42-46: Bathroom Readers– WW42-52: Annual Enrollment NEO insert– WW42-46: Posters/Banners– WW43-46: Plasma screens

• BUM Foils– WW43-46: 2008 Benefits

• Education– WW44-46: 2008 Annual Enrollment– WW44-46: Benefits Overview– WW44-46: Get Smart about FSA– WW44-46: Lumenos Webinars– WW44-46: SERPLUS– WW44-46: Life Insurance Basics

• Benefits Road Shows– WW-43-45

• Chats– WW44-46